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Investing

Young angels.

July 21, 2021

Dr. Shannon Mudd is an economist and educator with a University of Chicago pedigree, specializing in microfinance and impact investment.

He currently runs the Microfinance and Impact Investing Initiative program (Mi3 for short), which he founded about 8 years ago. One of his hottest classes teaches students how to invest $50,000 of real money for maximum social impact. This might seem trivial in the investment world, but it’s powerful ‘homework’ for students testing the waters of impact investing for the first time.

When Haverford College first looked at creating microfinance programming at the college, Shannon was a visiting professor and offered a proposal that would get students involved. His eventual job description said “something about engaging students in sustainable and socially responsible investing.” Shannon says, “They left it up to me to figure out what that would be.”

Shannon has turned teaching economics into a meaningful and hands-on exercise. His students gain real world experience learning how to invest for more than a financial return.  And they are taking that knowledge with them into the job market and passing it on.  Impactful classes for impact investing.

Read the podcast transcript here

Eve Picker: [00:00:14] Hi there. Thanks for joining me on Rethink Real Estate. I’m on a mission to make real estate work for everyone. Real estate can help to solve climate change, can house people affordably, can create beautiful streetscapes, unify neighborhoods and enliven cities. So I’m on a journey to find the most creative thinkers and doers out there. I’m not the only one who wants to rethink real estate. You can learn more about me at EvePicker.com or you can find me at SmallChange.co, a real estate crowdfunding platform with impact real estate investment opportunities open for investment right now. And if you want to support this podcast, please join me at Patreon.com/rethinkrealestate where there are special opportunities for my friends and followers.

Eve: [00:02:24] Today, I’m talking with Dr. Shannon Mudd, an economist with the University of Chicago pedigree specializing in microfinance and impact investment. He currently runs the Microfinance and Impact Investing Initiative program, MI3 for short, at Haverford College. One of his hardest classes teaches students how to invest 50 thousand dollars of real money for maximum social impact. This might seem trivial in the investment world, but it’s powerful homework for students testing the waters of impact investing for the first time. When Haverford first looked at creating microfinance programming at the college, Shannon was a visiting professor. He heard about the proposal and offered a plan that would get students involved. His eventual job description said something about engaging students in sustainable and socially responsible investing. Shannon says, They left it up to me to figure out what that would be. I’d like to be one of Shannon’s students. Shannon, thanks so much for joining me today.

Shannon Mudd: [00:02:38] It is a pleasure to be here and I think turnabout is fair play. It was great to have you come and talk to my class with Jonny Price and Topiltzin from Honeycomb Credit. So, yeah, this is great.

Eve: [00:02:50] Yeah. More and more of all of this, right?

Shannon: [00:02:53] Mm hmm.

Eve: [00:02:54] So I wanted to start by asking you, you’re an economics professor and you teach microfinance, and I wanted you to just tell us what exactly is microfinance?

Shannon: [00:03:06] Certainly. So, microfinance is basically about providing people in poverty with very small loans. And originally, it was designed to help entrepreneurs, people who have some kind of a small business that they are trying to earn additional income. It could be selling in a market. It could be making some kind of product that they are manufacturing by hand, something like that. And the loan is to be able to, basically just working capital to provide materials, maybe buy a sewing machine or something like that with a capital investment. But what’s key is that when you’re lending to that population, you can’t use the same kind of techniques that a bank uses because banks are looking for two things when you’re doing a loan assessment. They want to know there’s collateral and these are people in poverty and probably are not going to have access to collateral that banks is going to want. And then two, often there’s very, very little information about them for them to be able to for the bank to be able to really get a sense of if they were a good borrower or not. So there’s not necessarily a credit bureau, something like that. And then there are some other issues that the microfinance industry was able to work with to kind of come up with a different technology of lending. And so, for example, instead of collateral, to use what is often thought of as social capital. To provide the incentive for the borrower to use the loans like it was intended to be used. To pay back regularly so that the microfinance organizations that get its money back. So they often lend into not just an individual, but a group of individuals that come together to make their payments at the same time and actually have groups of, say, five or eight that will all come to weekly meetings. There will be a member of each of those groups that will pass the money forward for the whole group, which saves a lot of time, lowers the cost because it’s very labor intensive to go and collect very small loans from a lot of people, which makes the average cost very high. So, looking for anything they can do to try to lower those costs for those loans. And that’s, you know, one of the techniques they developed. They have groups that meet that all pay at the same time to reduce the time of the loan officer and then also using these groups as a way to reinforce payment discipline. But also, there’s a hope that when these groups form that they become socially cohesive. We can maybe give advice to each other about what they can do to make their businesses better.

Eve: [00:05:49] What are some recognizable microfinancing institutions in the U.S.?

Shannon: [00:05:55] In the U.S., Grameen has a U.S. Presence in New York, and so Grameen was started in Bangladesh and they are often considered sort of to be the grandfather MFI institution. So they’ve been doing some group lending in New York. I’m not sure if they spread beyond that, but probably the most common sort of microfinancing in the U.S. is done through CDFIs, Community Development Financial Institutions. And so, these are institutions that are raising funds and then lending into very low-income areas. And they can do a lot of different things. Some of them are doing real estate development. Some of them are doing small business loans. But there are some that are actually doing microfinance.

Eve: [00:06:38] Interesting. So how did you get interested in microfinance?

Shannon: [00:06:42] I came by it honestly by having dinner conversations with my wife who was in the industry.

Eve: [00:06:48] Oh, interesting. And and what’s your background?

Shannon: [00:06:52] So I am an economist, and my original research orientation was toward issues of growth and development. International capital flows interested me for a while and then more about sort of small business finance and how crises might be affecting that. And then that sort of naturally led into more and more interest in the microfinance industry and what they were doing differently from small business in my conversations with my wife and other people that were her colleagues.

Eve: [00:07:21] Interesting. Interesting. So you teach at Haverford, right. And what do you teach at Haverford?

Shannon: [00:07:27] So I have a kind of a unique situation in that I was visiting Haverford for a year. There were rumors that an alum was interested in funding some programming in microfinance because he would have been interested in it. And so, I went and talked to the provost and said, OK, you know, I hear this is a possibility. What are you thinking? The provost at the time was thinking, well, they’ll use the money to bring in some marquee name person to sort of sit in residence for a couple of weeks a year. And I said, OK, if that’s what you think is the best use of of this opportunity, fine. I gave him a list of some names and contact information to follow up. And the year continued and there was nothing moving forward with that. And I’m looking around Haverford. I really am impressed with Haverford. I’m impressed with its educational sort of way of doing things, impressed with the students in the way that they seemed very engaged in their own education, more so than any other place I had taught. I was more of a instead of sort of spoon-feeding people, you sort of say, go look over there and see what you find. And that is a very fun place to teach. And I decided that maybe there could be another way to approach this opportunity. And so, I drew up an alternative plan, which was to hire somebody to teach a course in microfinance, to get students engaged in research and consulting opportunities to bring in speakers, maybe hosted a conference, etc., and took it to the provost. She said, this sounds great. And they hired me to stay on. And I basically wrote my own job description, which is kind of nice. But they did add this one little half of a sentence, which was and also get students engaged in socially responsible investing. And so that was something I had to figure out what that would mean. And doing my own due diligence, I wasn’t really interested in doing the stock portfolio. Publicly traded stocks, select-in select-out type of thing, that really interests me, I wasn’t sure would interest them. There were some shareholder activism that was already occurring on campus with a small portfolio, some portfolio that was a part of the endowment at that time. So that was going on. So it makes sense to go in that direction. And then I stumbled across this idea of impact investing, particularly angel impact investing. And that seemed to fit more with the ethos at Haverford. And we’re talking about, you know, engaging in sort of basically private equity deals, early-stage social enterprises. It fit with the social justice emphasis that Haverford has always maintained. And so I was able to launch a program on impact investing.

Eve: [00:10:12] So what happens in one of these impact investing classes? How does the year go?

Shannon: [00:10:18] It’s it’s really kind of an interesting set up. And as far as I know, there’s not other examples similar to this. So, first of all, I have to see if there is interest among the students at Haverford. And so, I actually paired up with the investment analyst with the endowment to teach a class just an evening, non-credit class, six evenings over six weeks on impact investing to see if there was interest. And so, we just sort of set up a basic class at first talked about investing and what does the financial sector actually look like? Because there are business classes at Haverford and there is now a corporate finance class that I teach which has been taught off and on, but now I’m teaching every other year. So, there wasn’t any really background on this to any great extent. And so, it became a very practical class to talk about, you know, the different types of investment vehicles. But what does it mean to invest not only for the potential to earn a financial return, but also to generate some kind of a positive social or environmental benefit? So we talked about how do you actually assess impact, what are the different type of impact measurements, et cetera. And so once we did that class and saw their success, I decided to launch the class and then the person that had been sponsoring the work that I was doing in the microfinance when you heard about it, he thought this is an interesting direction to go also. And basically he said OK, would 50 thousand dollars a year to invest, be helpful? I said, yes, it would be great. I sort of had this idea that we might want to eventually collaborate and do some co-investments with an existing impact investing fund. And now that there was some money that we could actually commit to that, okay, I can actually go talk to people who are going to take me seriously. And it was about this time that I met somebody from what was then called Investor Circle, now Social Venture Circle. And she told me that in Philadelphia and we’re just outside of Philadelphia, that there was a group of angel impact investors, that was a local chapter of Investor Circle and now Social Venture Circle, that was really strong and sort of being in the vanguard for the type of investing that this group was doing. And so I went and talked to them. It’s great. What happens is once a month, the members meet, and they invite two firms to pitch. And as they listen to the entrepreneurs, they ask questions. And eventually the entrepreneur leaves. They talk among themselves to see if there’s interest in doing a deeper dive. Do a real due diligence on this firm, report back to the group a month later and then two months later, sort of say, okay, this is what we found. We’re investing, we’re not investing anybody interested in joining that investment. And so it’s a great group. And even though this seems way more risky than anything I imagined doing, this kind of early stage equity investing, the opportunity to actually be able to bring students with me to these meetings where they could be in the room where it happens. They could observe the types of questions that investors were asking. What is it they thought was important? What is it they were concerned about? It was just too good of an educational opportunity to pass up. And when I first told the the foundation of the alumni, this is what I was thinking about doing about had a heart attack. But they also recognize that this is just a very, very unique educational opportunity. And so what happens is, you know, the class we talk about what is impact investing. We talk about how the financial sector works in different types of securities that are available. Then we talk about impact and then we start talking about how do you actually do diligence on an early stage firm. And then the last five weeks, we go through a screening process. We source firms from Social Venture Circle. Also, we have a relationship with Mercy Corps Social Venture Fund also with beneficial returns, and we find live deals that are open usually between November and December that we can do due diligence on. And then the students we narrowed down to four firms, the students are split into four groups and they go into due diligence for about three to four weeks. And then they present their due diligence to an investment advisory council, which is made up of alums and some staff. And there are questions posed to them during their presentations and afterwards. And we break and have a nice dinner and then we come back together and sort of plenary and say, OK, students, step back from all that work you’ve done, these individual firms, because I know that you can become very much a cheerleader for the firm that you work on. But now we need to step back and say, OK, we had this opportunity to actually invest 50 thousand dollars. Are these firms investable? If they are, should we invest 15 thousand or 25 thousand? If they are not investable, are there any guideposts that make us consider going in, looking at them again? And what would those guideposts be or are they not investable? And so we try to come up with consensus and then with that consensus recommendation, we set that off to the foundation that works with us and they make the investment.

Eve: [00:15:39] Wow. So, when the students do the due diligence, I mean, how do they go about evaluating these companies?

Shannon: [00:15:47] So I think it’s, sort of, a standard way of looking at due diligence. Of course, we’re coming in with very, very little experience to be able to make judgments very critically. I mean, we’re still new at this, and every year is a new set of students. But we are often trying to co-invest with other investors, for example, from Investors Circle. And so, if we are coordinating due diligence, we can participate on the same investor calls and so we can hear the questions they are asking, or we can be adding questions to the list of questions that are sent to the entrepreneurs. And so ideally, that’s how it works, that we’re actually collaborating with social venture circles, sometimes another angel group that we are involved in the process together. Sometimes it’s just us alone, but often, and it works best, we have the opportunity to work with others. We’re usually able to have direct contact with the entrepreneur. To ask them a set of questions and get their answers. Sometimes we follow up with other people in the sector or academics who follow in a sector, for example. And so that’s what we do, very much like a standard due diligence process that an angel group would do, except that we have a lot less experience going into it.

Eve: [00:17:05] And the younger angels. So, I don’t know, can you share what investment picks they’ve made and how many years have you been doing this?

Shannon: [00:17:16] So I believe this is our eighth year. We’ve made 11 investments.

Eve: [00:17:22] Okay.

Shannon: [00:17:23] And we’ve had two exits.

Eve: [00:17:26] Wow.

Shannon: [00:17:26] One was a firm that unfortunately did not survive, but the other firm actually returned a more than 2x return in less than two years.

Eve: [00:17:37] That’s pretty good.

Shannon: [00:17:37] Not a bad track record so far. But of course, the average time for liquidity that for an exit is about seven years. So we’re still on the, sort of, the cusp of when we’re hoping some more exits will come through. Although with this last year, I feel like everything’s been pushed back a year or so, almost like a lost year in some ways.

Eve: [00:17:57] Yes. So what sort of investments did they decide on? And the second part of that question is, would you have made the same decision on your own, the unusual decisions?

Shannon: [00:18:08] Well, okay, let’s see. So, one of the first companies we invested in is a company called Wash Cycle Laundry. And they are a Philadelphia company. What the entrepreneur CEO Gabriel was really interested in doing was actually he had worked in manpower development, worked with formerly incarcerated people with recovering addiction, sort of this hard to hire population. And he was kind of frustrated with the limitations he faced in working with an NGO. And so, he decided to open his own company, had a very interesting business plan, which was to do delivery laundry services in downtown Philadelphia. But instead of having an offsite laundry facility where everything is laundered offsite and then taken in a van into the city and distributed, because that leaves a pretty high carbon footprint, the original idea was instead to work with local laundromats to get them to use, you know, best in class, you know, highly efficient, low water usage, washing machines. Contracted with them on their downtime to do the laundry and then deliver everything by bicycle.

Eve: [00:19:19] Interesting.

Shannon: [00:19:20] And so had some really good success in Philadelphia. A lot of small businesses like spas and gyms and but also had some bigger contracts, too, and they have since pivoted a bit. And now they’re actually working with hotels and working with hotels in Philadelphia, with hotels in Boston. And so that’s been an interesting company to work with over the years. It’s had its ups and downs, but really have great respect for the CEO and the way that he’s been able to take what is really a pretty low margin kind of industry, but be able to fulfill the important mission that they’re trying to do.

Eve: [00:19:59] Interesting. What about the company that exited successfully?

Shannon: [00:20:03] Yeah. Successfully. So that’s a company that is called CodeMonkey and it’s actually, was an Israeli company that was coming into the U.S., which is how we became aware of them. What they do is they have a very gamified way of teaching how to do coding. Sort of a low bar kind of Java language. But it’s all through programming to get a monkey to be able to get some bananas. And they had launched in Israel and had great success in Israel. It actually really had success in the Israeli school systems. And so, they’re coming to the U.S. And what we really liked was the fact that you had a freemium model, and you had a very, very low price level, which meant that even under-resourced schools had opportunities to be able to deploy this. And so, we were looking forward to working with them when to try to get them to make sure they were measuring sort of what kind of schools they are working with. It wasn’t just the high resourced schools. Then they got bought out. They got bought out by a Chinese company, which was also interested in getting into the U.S. educational space. And so we did well.

Eve: [00:21:13] Interesting. And what about real estate? Any real estate investments? They are difficult.

Shannon: [00:21:18] There have not been any. And I think that you have to understand, we’ve got one semester to really kind of cover a lot of ground.

Eve: [00:21:25] Yeah, yeah.

Shannon: [00:21:25] It’s hard enough just to figure out how to work with analysts and entrepreneur. You know, real estate, sort of a whole different way of approaching due diligence. And so, there was one time actually it was a deal that you guys were involved in. The class did screen, but they were scared.

Eve: [00:21:43] Maybe next time I can help somehow, not on my own deals, but just thinking through real estate or perhaps something simple, like a fix and flip. Although, you know, one wonders what the impact is there. Right?

Shannon: [00:21:59] Right.

Eve: [00:21:59] Anyway. Oh, that’s really interesting. So how many students have you taught in this class so far?

Shannon: [00:22:05] So when I started off, I was limiting it to 12. So because the idea was I could find three live deals and I had some success with that. I was able to get three live deals pretty regularly. And but I had these huge waitlists. There were more people in the waitlist then I was letting in the class. But I always told students that if they stayed for the first two weeks of class, that I would allow them to get first pick to come into class the next year I taught it. And then one year I realized that I had 12 people that had stayed for two weeks, which means I would have already filled next year’s class.

Eve: [00:22:43] Wow.

Shannon: [00:22:43] I said, OK, I’m going to try to bump it up to 16. And so that meant I had to find four live deals and I did that. It was, we were successful in finding the four live deals. And so I’ve been doing it with 16 ever since then. So I guess that makes, let’s see, six times twelve plus another, another thirty two.

Eve: [00:23:04] Oh wow. That’s a lot of people. That’s over a hundred. So, I have to ask, what are these students go on to do? Do you track them? What sort of impact does this have on their lives? Because they, you know, if they really want to get into this class. Clearly they must be really interested in this.

Shannon: [00:23:20] Well, they are, but my attitude, one of the things I do also is that the only prerequisite I have for the course is introductory economics, and the reason is because I want to make this available to English students, science students, because I think that part of what the course is about is for us to think more intentionally about how we deploy our capital as individuals. And, you know, just like we take in to consider many different factors, we decide what jobs we take, and it’s not just about the one with the highest salary, that it could be just as important to have something that’s more aligned with our values, that might be important to us, that we can also think about how we invest our capital that way, too. And so, part of what I to do with the class is to make sure students recognize that this is possible. I think they hunger for that and show that at least one way they can do this. Now, when I first started, of course, this was only for people who were accredited investors to be able to do these kinds of private early-stage equity investments. But now with crowdfunding, you know, they actually had the opportunity to take the lessons from this class and start

Eve: [00:24:35] Start applying them.

Shannon: [00:24:37] Exactly. You know, build up a small early-stage equity portfolio of their own by using some of the crowdfunding platforms.

Eve: [00:24:44] And do you know if they have, like have any of them done that?

Shannon: [00:24:48] I don’t know that. I don’t know that. But I do know that one student has gone to work for Ashoka. Another student is actually working for a fairly large investment fund, I guess a medium sized investment fund who has become more interested in impact investing. And they have been asking them and one of the reasons they hired them is because they liked this person because they liked what they were doing in this class and they’re able to talk, a lot of them talk about how it’s so great for their interviews to be able to talk about what they learn from this class and what they were doing, what they learned from it, the skills they gained from it et cetera. But anyway, when a student is working for a medium sized investment fund who is just starting to go into impact investing and is really kind of calling on them to to engage in that, even though they’ve only been there for two years.

Eve: [00:25:40] That’s pretty fabulous. So out of all of this in your class, what excited the students the most do you think?

Shannon: [00:25:47] So I think that they really enjoy the opportunity to participate in the investor calls. That’s probably the biggest thing. To hear the investor, to be able to actually sometimes even have a relationship with the investor, with their own conversations with them, but also be able observe the kinds of questions that investors are asking and to hear, to pick up on what they think is important. You know, it’s clear and one of the biggest lessons from my own experience was the entrepreneur so important and understanding why and and recognizing and seeing the rapport between investors and the entrepreneur or the lack of rapport that happens as well.

Eve: [00:26:33] You talked about impact measurements earlier. So, when they evaluate, what are you using to measure impact and how does that play into the decision?

Shannon: [00:26:44] So what we’ve been doing is we’ve been adapting a technique, I guess it was bridges that was doing this. And so what we do is instead of an exact measurement, what we have been doing, say, okay, let’s judge each of these firms on a couple of different criteria. In terms of impact, and this actually came from Mercy Corps Social Venture Fund. Let’s look at them in terms of depth, breadth and reach. So ,breadth is about how many people are going to be touched by this. The depth is how actually big of an impact each individual feels and then reach is, okay, is this a targeted population that we really care about that has been marginalized or under-resourced in some way? And so, basically, we have a matrix that we put up for those and rate them with a three, two or one and just come up a little radio diagram so that we can for each of the four investments we’re looking at, we can look at a similar graphic saying, yes, we think this has a strong reach, but it has very little doubt. Or another one has, you know, a very important throughout they’re going to touch a lot of people in climate change, could potentially touch a lot of people, but it could be very, very small depth. And then we also look at other ESG, in other words, is a company headed toward, for example, B Corp certification, are they really trying to align the way they run the company with the values that we would expect from a good company? Also, additionality, is there any way that we, as a college campus or students could actually add value beyond just the financial investment? Usually that’s a no. I mean, we’re a bunch of students, but we have actually had success. We invested in a company called Vega Coffee that is a company that recognizes the value chain of coffee, most of the added value comes in the packaging and the roasting, not down in the growing. So, the farmers get very, very little value from the whole coffee value chain. And so, what Vega coffee has done is working with farmers and farmer cooperatives down in Nicaragua and Colombia to get them to do the roasting and packaging and then through subscriptions provide the U.S.

Eve: [00:29:04] Oh, interesting.

Shannon: [00:29:04] And they had made a created a business line going into colleges and universities. And we were the fifth college to actually adopt them. After we invested in them, we introduced in the dining center and the dining center really liked what they were doing and so they contracted with them. So that was an additionality we could have. And then but most important is probably alignment. And alignment is really thinking about as this firm grows and becomes successful, as their potential for financial return gets higher and higher, does the impact also get higher and higher? And so, is there a connection? We always see these, when you’re looking at early-stage companies, they always say these projections of their revenues with the hockey stick going like this. Well, the question is, what’s going to happen to impact as you become more and more successful in terms of revenues, in terms of your profitability? Does this impact grow as well? And one of the other firms we invested initially as a company called Thread International.

Eve: [00:30:06] I know Thread. They were actually a tenant of mine.

Shannon: [00:30:09] Oh, really? And they were there in Pittsburgh.

Eve: [00:30:11] In one of my buildings. And there when they started in Pittsburgh, yeah.

Shannon: [00:30:16] That’s right. So, when we first looked at Thread, they were very intentional in that they first set up a supply chain of this recycled plastic from Haiti. And then they started taking that recycled plastic and turn it into thread polyester thread materials and then trying to market that to big brands and they achieved some success. They, for example, had a contract with Timberland et cetera. And then they actually have now created their own brand called Day Owl. And they have a great backpack. I’ve been using one for two years and so I’m a big fan of that. But we initially were concerned that they said they were never worried about running out of supply of recycled plastic. From Haiti, from their supply chain.

Eve: [00:31:00] Right. Right.

Shannon: [00:31:00] And that made me realize so as they get bigger and bigger. There’s not going to be a greater impact because that commodity production of the recycled plastic is not changing. You’re always producing more than we actually need. Mm hmm. And so that means that even though the company either financials go like that, the impact is kind of going like that. And so first we decided not to invest, but then what they recognized also is that they had a capability of actually starting a supply chain. And so they started working in Honduras and they’ve now spread to some other countries, too. And so, the impact is growing because they are establishing these supply chains in other countries.

Eve: [00:31:43] That make sense.

Shannon: [00:31:44] So that alignment. Does the impact grow with the company is also something we take very seriously.

Eve: [00:31:51] So you started off with microfinance and not really thinking about impact. Now, it’s a lot of impact. I want to know what next interesting class you’re cooking up.

Shannon: [00:32:05] Yeah, that’s a good that’s a really good question. Actually, the alumn that I work with, he is very interested in sort of the more, I’m not sure the terminology, I’m still researching this, but sort of understanding all of the environmental impacts of a supply chain and trying to really reduce waste in every single way you can. And he is in a production where a field where he’s been able to do this with his own production and because he’s been able to really track what he is doing with all, for example, the waste of the products and actually reduce waste and work with his suppliers to actually reduce waste that they’re in and can track all this. He is getting a lot of attention from big manufacturer, big brands who need to have that kind of information for their own internal ways of measuring sustainability and meeting their own sustainability goals. And so more about understanding sort of how to arrange supply chains, communicate, measure all that stuff.

Eve: [00:33:18] Interesting.

Shannon: [00:33:19] I think he’s been talking about teaching a class that’s more along those lines. So we’ll see. That’s going to take some work. But I’ve got a sabbatical coming up and so maybe that’ll come out of my sabbatical.

Eve: [00:33:29] Fun. So, some big questions for you. What do you think needs to be fixed in the world of finance?

Shannon: [00:33:38] Wow, that’s a big one. That is a big one. I feel like in the United States, in particular, that finance should be sort of like a lubrication for the machine. And shouldn’t be an end in itself, and I feel like it’s become too much of an end in itself and that this chasing of returns and this idea that we can come up with, you know, new securities that will somehow spread risk and therefore make it more efficient that oftentimes we’re making things so complicated that they are non-transparent and it’s not clear how to identify who is actually bearing the risk. I think we become very complicated and in ways that have not served us well.

Eve: [00:34:33] I think that, you know, the whole point of microfinance is that it’s sprung up to serve an obvious need that no one else is serving. So, we’ve got venture capitalists who want to make a lot of money and are not interested in anything that doesn’t make a lot of money. And we have banks that don’t want to take any risks at all. And in between, there are a whole sea of businesses that need to happen to serve us and create jobs and innovate and everything else. And they have such a hard time finding financing.

Shannon: [00:35:06] Yes, exactly, and we’re seeing some innovative ways to try to do this, we’ve certainly got information and in different ways and we’ve had in the past, but it’s not clear who’s benefit is.  It’s is not clear that small business is benefiting from in these advances that we’ve got.

Eve: [00:35:25] Yeah, yeah. Okay, so one final question. Is there anything else you’re really excited about in your work?

Shannon: [00:35:31] I’m working with some students right now to develop a program that we hope will be ongoing. We are collaborating with ImpactPHL, which is a sort of an affinity group here in Philadelphia. It’s trying to really make Philadelphia a destination for social enterprise, develop the whole ecosystem around it. And so, one of the things we’re doing is we’re working with ImpactableX, which is a very specific way of measuring impact that I really like, because it tries to really tie impact to the growth of revenues in a way that makes it much more manageable and accessible for early stage companies that don’t have a long track record. And another company organization called Upped Impact that is trying to better identify sources of capital with the types of impact they’re interested in, the types of investing and securities that they are interested in. And the idea is to be able to take a few companies during the summer with some students to take them through this ImpactableX to better articulate and quantify their impacts and then identify good sources of capital for them for their next raise further down the road.

Eve: [00:36:41] Oh, that’s a great plan. That’s really interesting. I’d love to hear more about that. But with that, I’m going to end this interview and I actually would really love to hear more about that. So, when you’re ready, let’s do another one.

Shannon: [00:36:55] Well, call me at the end of the summer. We’ll tell you how we do and what the plans are for the next summer.

Eve: [00:36:59] Ok, thanks very much. Bye.

Shannon: [00:37:01] Bye bye, Eve.

Eve: [00:37:12] That was Shannon Mudd. Shannon has turned teaching economics into a meaningful and hands-on exercise. His students gain real world experience, learning how to invest for more than a financial return. And they are taking that knowledge with them into the job market and passing it on. Impactful classes for impact investing.

Eve: [00:37:44] You can find out more about this episode on the Show Notes page at EvePicker.com or you can find other episodes you might have missed, or you can show your support at Patreon.com/rethinkrealestate, where you can learn about special opportunities for my friends and followers. A special thanks to David Allardice for his excellent editing of this podcast and original music. And thanks to you for spending your time with me today. We’ll talk again soon. But for now, this is Eve Picker signing off to go make some change.

Image courtesy of Shannon Mudd, Patrick Montero and Haverford College.

Investing locally.

July 19, 2021

Vibrant, thriving communities need locally owned businesses. Local businesses can create a vigorous local economy, provide more jobs and reduce poverty. In the US private sector, small businesses produce two out of three jobs and generate approximately fifty percent of the GDP. And locally owned businesses also give rise to more civic engagement, higher voter participation and more volunteerism.

Everybody wants to live in a lively, prosperous neighborhood, but that’s not where most investments are going. The majority of Americans still invest in stocks and bonds, benefitting large corporations outside their communities. Banks typically only approve twenty percent of small business loans and venture capital funding only goes to a lucky one percent.

Small business needs those investment dollars.

Michael Schuman, economist, attorney, author and entrepreneur, is an avid advocate for local investing. He believes that start-ups and small main street businesses make a robust economy. In his book, Put Your Money Where Your Life Is, Michael outlines strategies for investing locally.

  • Invest in you. There’s nothing more local than owning your own home. Once you pay off your mortgage you can invest in energy efficient improvements to reduce your household bills. You can pay off credit cards and student loans or lend money to family or friends at a lower-than-market interest rate.
  • Invest in other people. There are many ways to invest in local small business and real estate. There might be a larger local project raising funds from individual investors to improve existing businesses or develop new ones. It’s also possible to invest in local government projects through a municipal bond offering.
  • Save locally. Open an account and deposit your money in a locally controlled and operated financial institution. These community focused financial institutions have local decision-makers and serve the local community well.
  • More options.  Join a local investment club or start one. Slow Money, which catalyzes local food investing, has local chapters or investment clubs too. Or invest through community development corporations or a micro-credit fund.

The more you engage with your community, the more you will learn about local investment opportunities.

Listen in to my conversation with Michael to learn more.

Image by John D. Norton

Filling the “crazy gap”.

June 30, 2021

Jonny Price has spent most of his working life in the world of microfinance, first at the nonprofit, Kiva, and now with the crowdfunding platform, Wefunder.

He started his journey from management consultant to crowdfunding guru in 2009, as a volunteer with Kiva, on an externship from his consulting job. He made the full leap over in 2011, to lead the Kiva Zip pilot project, which later became Kiva U.S. And a couple of years ago, he transitioned to Wefunder, a crowdfunding platform where everyone over the age of 18 can invest as little as $100. 

Kiva and Wefunder have a common theme for Jonny – they are aimed at  “financially excluded and socially impactful businesses.” He talks about the “crazy gap” between bank loans for established businesses, and venture capital for a select few.

Jonny is squarely in the small business corner.  He’s spending his life building alternative financing systems for businesses seeking to launch or grow – businesses that simply don’t meet the rigid criteria of our traditional financial institutions. Some of these are tiny, and some are big. But they have one thing in common – while they hold little interest for banks or venture capitalists, they certainly can add a lot of value to our economy by innovating and creating jobs.


Read the podcast transcript here

Eve Picker: [00:00:03] Hi there, thanks for joining me on Rethink Real Estate. I’m on a mission to make real estate work for everyone. Real estate can help to solve climate change, can house people affordably, can create beautiful streetscapes, unify neighborhoods and enliven cities. So I’m on a journey to find the most creative thinkers and doers out there. I’m not the only one who wants to rethink real estate. You can learn more about me at EvePicker.com or you can find me at SmallChange.co, a real estate crowdfunding platform with impact real estate investment opportunities open for investment right now. And if you want to support this podcast, please join me at Patreon.com/rethinkrealestate, where there are special opportunities for my friends and followers.

Eve: [00:01:07] Today, I’m talking with Jonny Price, V.P. of Fundraising for Wefunder. Jonny Price, who spent most of his working life in the world of microfinance, first at the nonprofit Kiva and now with the crowdfunding platform, Wefunder. He started his journey from management consultant to crowdfunding guru in 2009 as a volunteer with Kiva. He made the full leap over to Kiva in 2011 to lead the Kiva Zip pilot project. This later became Kiva U.S. and a couple of years ago he transitioned to Wefunder, a crowdfunding platform where everyone over the age of 18 can invest as little as 100 dollars. Kiva and Wefunder have a common theme for Jonny. They are aimed at financially excluded and socially impactful businesses. Jonny talks about the crazy gap between bank loans for established businesses and venture capital for a select few. Venture capitalists almost exclusively focused on potential unicorns. A lot of businesses in the middle fall in between the cracks, and Jonny thinks that crowdfunding might serve them well. If you’d like to join me in my quest to rethink real estate, there are two simple things you can do. Share this podcast or go to Patreon.com/rethinkrealestate to learn about special opportunities for my friends and followers and subscribe if you can.

Eve: [00:02:49] Hi, Jonny. I’m delighted to talk to you today.

Jonny Price: [00:02:52] Thank you, Eve. I’m delighted to talk with you, too.

Eve: [00:02:55] I think I’m especially delighted because you have an accent closer to the mine.

Jonny: [00:02:59] My accent actually sounds pretty Australian these days after 10 years in America. It’s becoming more and more diluted, polluted by the day.

Eve: [00:03:10] I think I’m stuck somewhere between the two, yeah. OK, so I wanted to start by asking you how someone with a degree from Cambridge in history, economics and Italian ended up at Wefunder?

Jonny: [00:03:25] Yes.

Eve: [00:03:26] Take me on the journey.

Jonny: [00:03:27] The meandering journey. Yeah. So, when I graduated from university, which was, I think 2005, I didn’t really know what I wanted to do with my history degree. And the economics and Italian, are kind of embellishments for the LinkedIn profile to impress people like you. But really, it was a history degree. So even less useful, I think you know, than having the economics. And so I didn’t really know what I wanted to do and was just kind of looking for jobs. And the management consulting guys gave out really good wine and kind of looked at their recruiting event and sold a good story of, you know, fly around the world and advise, you know, senior executives of big companies on their strategy. And so I kind of fell into that a little bit and worked for a firm called Oliver Wyman in their London office, which kind of looking back on that, I kind of maybe think I would have enjoyed my 20s if I started my career in startups and entrepreneurship. But at the time I actually really enjoyed it. A lot of people don’t like it and leave after a couple of years, but I actually kind of liked it and I decent with some good skills that it taught me. And then four years into working for Oliver Wyman, I took a what’s called a non-profit fellowship. They had this awesome scheme where you could go and volunteer for a non-profit for a few months and they actually paid you part of your salary while you were there. And so I flew to San Francisco and worked for a non-profit called Kiva.org in their San Francisco office for five months. And you probably, do you know Kiva?

Eve: [00:05:15] Oh, yeah.

Jonny: [00:05:16] So as someone in the crowdfunding, a maven of crowdfunding, you probably would. So they are, as you know, crowd funded microloans for entrepreneurs all around the world. And they kind of really burst onto the scene in 2005. When they were founded, they were on Oprah’s favorite things. Muhammad Yunus won the Nobel Peace Prize for microfinance. Crowdfunding was a new thing. And so, in 2009, I went to volunteer there for a few months, kind of fell in love with the mission, the team and also a girl called Ali, who is now my wife. So she’s a big part of the story because after that five months was up, I went back to London, back to Oliver Wyman. We were dating long distance. Then I got Oliver Wyman to transfer me to their San Francisco office so we could be in the same city. Then we got married and then she was like, actually, you know, you flying to Toronto on Sunday nights and flying back on Thursday nights with this management consulting thing isn’t really working for me. So how about you leave consulting? And so that was 2011. And so then I was looking for what was next. After Oliver Wyman and the guys at Kiva were looking at launching this new pilot program at the time called Kiva Zip. And they knew me from when I was volunteering there. And so it was kind of perfect timing. And I got into that in 2011. Ran that team for seven years. We can get into my exit story from Kiva if you want. And since early 2018 I have been leading the business development team at Wefunder. Sorry, that was really long-winded.

Eve: [00:06:47] No, it’s great. So, you know, I remember when Kiva came to Pittsburgh when you launched in the U.S., it was a really big deal.

Jonny: [00:06:58] Yeah. So the Kiva Zip pilot that I kind of founded back in 2011 at the time we were in both the U.S. and Kenya. After a few years, we ended up kind of winding down the Kenyan side, which is a whole other question that we can get into. Basically, it was resource constraints of trying to with very, very limited bandwidth, trying to build for small business owners in Nairobi and Pittsburgh is quite hot.

Eve: [00:07:30] Oh, yes, very, very much so.

Jonny: [00:07:32] Peter tells of bison zero to one rate while he talks about kind of starting with a very targeted customer base. We didn’t really do that on Kiva Zip. So that’s why we kind of ended up winding down the Kenyan side and then we focused on the U.S. So over time, Kiva Zip came to be known as Kiva U.S., and we brought this international microfinance model that Kiva had pioneered and crowdfunded microfinance and then brought it to entrepreneurs in the U.S. And I think we launched in Pittsburgh I want to say maybe early 2015. And I think since then we funded well over 100 small business owners and probably coming up in 200 now in Pittsburgh.

Eve: [00:08:09] Just in Pittsburgh alone. And what about in the U.S.?

Jonny: [00:08:13] When I left, we had funded 5,000 entrepreneurs. That was in the first seven years, and we did 1,500 the last year I was there and it was growing at about 30 or 40 percent a year. I think it has slowed down in the last couple of years, unfortunately. But yeah, at the time I left we had done 5,000.

Eve: [00:08:35] So what does it mean to be funded by Kiva for people who don’t know about Kiva?

Jonny: [00:08:41] So in the U.S. model, Kiva does zero percent interest crowdfunded microloans, and when I left, they were up to 25 K, although the average was just 5 K. So, if you have a barbershop or a small farm, then you know, and you need 10,000 dollars for a specific purpose rather than getting that money from a bank. I mean, banks are just not lending to small businesses these days or a conventional community development financial institution or a credit card or on deck or whatever the other options are. You could go to your customers or the Wefunder lender base. What was interesting about Kiva, unlike most crowdfunding platforms, is 80 percent of the capital is coming from Kiva’s lender base and they’re not getting an interest rate on the loans. It’s all zero interest, no fees. So they’re just lending to help entrepreneurs maybe like invest in this business, in their community or, you know, they like the story and then they just want to help. And they have money in their account, and it’s being paid to them back. And then they just relend it and it keeps cycling over and over again. So, so that was the model. So for entrepreneurs and we were we were lending to people that no one else would lend to start-up businesses, low credit scores, you know, low income entrepreneurs, two thirds actually more of the loans we made were to women entrepreneurs, 70 percent were to entrepreneurs of color. The median household income was 42,000 dollars. So we were really extending loans to small businesses that no one else was touching. And instead of them paying exorbitant punitive interest rates, they were paying zero percent. It was very kind of fun to just buck that open economic paradigm in that way.

Eve: [00:10:25] I’ll bet. Yes, yes. And then, and then Wefunder seduced you away.

Jonny: [00:10:32] Kind of. Yeah. So I, there was a new CEO who came in at Kiva in late 2017. And he basically wanted to take their program in a different direction. He didn’t think the growth rate was fast enough was what he told me. And so he asked me to step down from running it in early 2018, which was quite a shock to me. I thought things had been going very, very well. And I think he maybe and some people in the Kiva board were kind of used to kind of venture capital backed growth rates and were looking for the hockey stick, which we suddenly weren’t delivering a hockey stick. Our growth rate, as I mentioned, was like 30 or 40 percent. So, yeah, he asked me to step down, which caused me to to move away from Kiva. And thankfully, I found Wefunder. And when I left Kiva, I kind of seen a couple of big challenges with the Kiva model. Firstly, Kiva wasn’t really earning any money from making these loans. We weren’t charging an interest rate or a fee to borrowers and say the model wasn’t very economically sustainable. Kiva, as a non-profit, was reliant on grant funding, which was challenging then for us to scale. And we weren’t able to attract venture capital funding, for example, to grow very quickly. And so the growth was a little more linear. So the economic sustainability of the Kiva side was one challenge. And then the other challenge was that the lenders, because they weren’t offered a potential rates of return, the capital that they were willing to deploy was also very limited. So I think we made 25,000,000 dollars of loans when I was there. 5,000 loans and 5,000 dollars average loan. But, you know, it wasn’t like two and a half billion.

Eve: [00:12:25] And I mean, in that period of time, how much venture capital was deployed to businesses?

Jonny: [00:12:29] Exactly.

Eve: [00:12:29] Like seriously, how much? What was the number? Compared to… billions and billions.

Jonny: [00:12:35] Right. So then at Wefunder we’re charging founders a fee to raise on the platform like Kickstarter does or any crowdfunding platform apart from Kiva. And then we are offering investors, is the hope of return. And obviously investing in start-ups is super risky. A lot of them will go to zero, but some of them might hit it really big. We do loans as well on the platform where you’re getting an interest rate back on the loan and so the Wefunder model, solved the two biggest challenges I’d seen with the Kiva model and so and got to know the team and was just very, very impressed and inspired with both the mission and the caliber of the people. And it’s really been a match made in heaven and it’s been a very, very exciting and fun three and a half years.

Eve: [00:13:22] Wow. So what’s your role at Wefunder?

Jonny: [00:13:25] So my title is VP of Fundraising, and I’m basically responsible for leading a team that is focused on getting founders fundraising on the Wefunder platform. So, you know, we are investing in tech start-ups and breweries and coffee shops and movies, and we really have a pretty eclectic portfolio. But, you know, finding those founders, developing relationships with accelerators or incubators or small business development centers and then, you know, talking to those founders, explaining to them the pros and cons of regulation crowdfunding, which is what we do, and then hopefully working with them and say as they launch on the platform.

Eve: [00:14:12] So, as you know, I’m also in the regulation crowdfunding industry.

Jonny: [00:14:18] Yeah.

Eve: [00:14:19] What excites you most about crowdfunding and regulation crowdfunding in particular. What’s the potential that you think it holds?

Jonny: [00:14:30] Yeah, many things. I’ll maybe highlight three. Firstly, getting more capital flowing to found this. So, I think both in aggregate and then kind of disaggregated. So, what I mean by that is I believe that, you know, one of the reasons why entrepreneurial activity has been on the decline for decades in America is that this kind of you know, it’s harder to raise capital for early stage businesses. VCs have been going later. You know, banks are just not lending to small businesses or start-up businesses. So it’s harder and harder to raise capital. So if you read Wefunder’s, Public Benefit Corporation Charter, one of the things we’re trying to do is, you know, use democracy and use the crowd to get more capital in aggregate flowing to start-up founders and early stage entrepreneurs in America, period. And I think that’s really cool. I think there’s a lot of positive social externalities that come from people starting businesses and funding businesses. So, I’m excited about that in aggregate. And then to disaggregate right now, one percent of VC goes to black founders and three percent goes to female only founding teams versus 80 percent to male only founding teams. And 77 percent of venture capital goes to three states, California, New York and Massachusetts. I live in Nashville, Tennessee now. I moved here about a year ago from San Francisco. And it’s pretty striking to me how hard it is for families to access capital here in the heartland. I was chatting to one founder. He said, you can’t get in front of angels here until you have a million dollars in ARR, which is just insane.

Eve: [00:16:15] Yes.

Jonny: [00:16:15] And so not just more capital flowing to founders in aggregate. If the investors, you know, kind of look like the women of color in Baltimore or Nashville rather than just a lot of kind of conventional investors being kind of white men on the coasts, then hopefully we can get more equitable allocations of capital happening as well. So that’s on the founder side. And then on the investor side, basically, it’s simple, right? Why should only rich people get to participate in investing in start-ups? There’s a lot of wealth that’s being created by start-ups like imagine if the people that benefited from Uber’s IPO, the people that made like five thousand X on Uber’s IPO from that investment in the seed round instead of being a bunch of millionaires. If that had been middle class people, I just think that can be a powerful vehicle for wealth creation, kind of socio-economic mobility. And then the third point is like, and we’ve really experienced this on our own rates recently, we’ve only just raised five million dollars on for using regulation crowdfunding ourselves in partnership with a platform called Honeycomb, who you know who based in Pittsburgh.

Eve: [00:17:25] Yes, also Pittsburgh. Yes.

Jonny: [00:17:26] So Wefunder raised five million on Honeycomb from the crowd. And you see some of the messages that investors write about how they’ve been involved with Wefunder this since 2012 when we were founded, and they’re so inspired by our mission, and they’re really excited about what we’re doing. And it’s you read those comments and it’s just truly inspiring. And the point, that this third point is that trying to forge connections and, you know, tissue between founders and investors, I think can do really good things for start-ups. So obviously, consumer facing businesses, it’s probably the easiest to see if a consumer facing business raises a million dollars from a thousand people. That’s a thousand super loyal customers, brand ambassadors, champions that can help them grow the business and are now, you know, involved, and have a front row seat, you know, for the for the growth of that company. So those are the things I’m most excited about with this kind of democratic approach to raising capital.

Eve: [00:18:30] So have you seen an increase in minority or women business owners over the last year or two?

Jonny: [00:18:39] I don’t know if we’ve seen one over the last year or two. I think kind of from the outset Wefunder is always over indexed. You know whether you look at the three lenses I mentioned earlier, gender, ethnicity, geography, I think we’ve kind of over indexed versus conventional venture capital, angel investing. But on both sides of the marketplace. Right. Like working capital, flowing to underrepresented founders, but also 85 percent of angel investors in a stat I found online, I don’t know if it’s accurate, but this stat said 85 percent of angels are men, 15 percent are women.

Eve: [00:19:11] That’s, I think, that’s actually surprisingly.

Jonny: [00:19:14] Probably generous.

Eve: [00:19:14] The number’s so high for women actually.

Jonny: [00:19:17] On Wefunder it’s 70-30. Right. So we’ve still got work to do.

Eve: [00:19:20] It’s pretty good.

Jonny: [00:19:20] It’s not 50-50, but it’s, and the same on the founder side. We’re not at a level playing field yet, I would say, but suddenly we’re doing much, much better than conventional.

Eve: [00:19:31] I think real estate’s even harder. Very difficult to find female developers. And we’ve seen a rise of minority developers over the last year, which is really amazingly encouraging. But the number of women that invest in real estate is just startlingly low. I can’t believe it. I just like I. Yeah, there’s a lot of education that has to happen.

Jonny: [00:19:57] Mm hmm.

Eve: [00:19:58] It’s interesting.

Jonny: [00:20:01] Yeah, well, it’s good to be good to be working in the same space space as you as trying to, trying to move things in the right direction.

Eve: [00:20:10] Ok, let’s talk about the regulation, because, as you know, I love regulation crowdfunding, too. But it’s not a panacea. It doesn’t fix all things. What you know, what do you think are its warts and how could it be better?

Jonny: [00:20:24] Yeah, I mean, honestly, the recent changes that the SEC made, I think are very good. So, as you know, March 15th of this year, 2021, the SEC brought up some changes, some of the highlights. The headline was that, you know, the maximum amount a founder could raise increased from 1.07 million to 5 million. And that has meant that the quality of companies that are interested in raising from the crowd has increased. Which is kind of our paradigm on how we’ve got to make this industry work long term. I think one of the biggest criticisms probably valid over the last five years since the rollout of Reg CF in May 2016 has been that there is an adverse selection effect. And, you know, the best companies are going to go the conventional route of VCs. And, you know, so regulation crowdfunding is for companies that can’t raise money from real investors. And so what we are really trying hard to do as a company at Wefunder is to make that not true. And I am optimistic, but in large part because of our team, Nick Tommarello, our CEO, Greg Belote our CTO, just very, very brilliant, inspiring people that are thinking about this very, very strategically. But we are desperately trying to get to that world. And since the five million cap increase, we’ve had 30 Y Combinator companies launched on Wefunder. We had Rome Research raise a million dollars in a day. I think they oversubscribed to nine million dollars and had to turn eight million dollars of investors away.

Eve: [00:22:15] Wow.

Jonny: [00:22:15] We’ve raised five million dollars ourselves. Gumroad raised on Republik. So, you know, there really is, I think, an increase in that kind of caliber of companies that are looking at and happy to raise through regulation crowdfunding. And SPVs was another aspect of the March 15th rule changes, so enabling founders to raise through one on the table using a special purpose vehicle, which is how, you know, normal companies raise using Reg V funding. So there’s a, there’s more to do. And I think over time, like, you know, as there are more success stories. And the key for me is going back to the third thing I mentioned, I’m excited about. If the value that an early-stage founder gets from raising money on Wefunder through regulation crowdfunding, if the value that they get from this army of champions and customers and ambassadors is so strong that, like. And obviously, it doesn’t need to be an either/or thing you can raise from VCs and also from the crowd, and if the value that you’re getting from that crowd to really compliment the value that you’re getting from institutional investors, I think that will be the moment. And when it’s like, well, why the hell would you not do this as an early stage, you know, start-up? And you’re kind of putting yourself at a competitive disadvantage if you’re not recruiting this army of champions in the early, fragile days of your business. So that’s the world we’re shooting for. And probably not there yet. But we try.

Eve: [00:23:51] No, I don’t think we are there yet.  I think we, I think we’re very much the underdog, like in real estate. When I see the things that developers have to deal with because they want to do crowdfunding and because their large institutional investors don’t want to be next to small investors. It makes me want to cry. Like does small mean fraudulent? I don’t understand it, but yeah, you shouldn’t…

Jonny: [00:24:18] Do you see it moving in the right direction in real estate? Because, especially with this March 15th thing, but also the pandemic, I think accelerated this as well for us, because especially in the early days of the pandemic, I spoke to a lot of families who, you know, we’re talking to angels and basically had their rounds fall apart. And, you know, so then they were like, OK, we need a different option. And then they came. And so it’s been growing. And the kind of the caliber of founders I think has been increasing for a year or so. But that’s really accelerated in the last couple of months. So I see it moving in the right direction in the kind of start-up side. What about in the real estate side?

Eve: [00:24:55] Yeah, I’ve been doing a number of things that have sort of changed direction slightly towards higher quality developers. So we’re absolutely seeing it. And I think the most gratifying thing that I’ve seen over the last year during the pandemic is the number of minority developers who have emerged and are raising funds on this site. And I really, I’m just so excited to be able to provide that opportunity, because if you talk to any of them and ask them what help do you need, they say access to capital.

Jonny: [00:25:32] Yeah. And hopefully that will also translate to returns. So I had this stat the other day. I can’t remember the exact number, but it was something along the lines of where an investor invests in someone that went to their school. The returns are worse because of the school connection. That kind of buddy buddy, you know, kind of…

Eve: [00:25:54] Empathy I’ll put up with anything.

Jonny: [00:25:56] They’ll kind of, you know, make slightly worse investment decisions because there’s some subjectivity that creeps in. Right. And I don’t know how robust the kind of statistical analysis that went into this was. But I mean, it’s intuitive to me that it would be true. I’d never heard something like that before in that black and white terms. But when you hear that, it’s like, well, then obviously, you know, if you have kind of a bunch of, you know, investors that look the same, investing in founders that look the same as them, then, you know, if you can…

Eve: [00:26:32] Yes.

Jonny: [00:26:32] Kind of get more diversity of investments happening by recruiting more diverse army of investors, then that should all other things being equal, kind of improved returns, which is kind of encouraging for us.

Eve: [00:26:45] Little bit different with real estate, because, you know, we’re really all about supporting projects that wouldn’t normally happen or have difficulty raising funds because they are you know, it’s the same thing as a small business. They’re innovative. They’re creative. They’re new. They’re in underserved neighborhoods that do not have a strong market yet. And so banks don’t want to lend to them. Or if they do, they have an equity requirement that’s very difficult for these developers to fill. Right. So they’re looking at needing to find 40 percent equity for a real estate project that’s maybe 10 million dollars because the bank won’t lend them more than 60 percent. And so because banks lend based on tried and true.

Jonny: [00:27:31] Right.

Eve: [00:27:31] And understand, you know, that’s what an appraisal is all about. Three like things that have happened before that can almost assure them that they’re going to get their return. But if you have a neighborhood or a developer who’s never done that before, that’s difficult for a bank to finance. And but you know them often. These projects are in poor neighborhoods where the neighbors who care and want it the most may not have the finances to support even a small amount of the crowd fund raised. So it becomes a little more difficult.

Jonny: [00:28:08] Well, when you said not a panacea before that, that’s usually one of the things that I think about. The downsides of crowdfunding democratic investment, you know, with respect to leveling the playing field. Yeah, exactly as you say, right. If if black household. Last time I saw the stat black median household wealth was I think it was 10,000 dollars.

Eve: [00:28:32] And it’s less than that, I think is the last time I saw the stat.

Jonny: [00:28:36] White median household wealth was 170 or something like that.

Eve: [00:28:40] Yes.

Jonny: [00:28:41] And so where does that discrepancy. Right. If a black founder launches on Wefunder and is going to that community, it’s going to be harder for them to…

Eve: [00:28:49] Much harder. Yeah.

Jonny: [00:28:50] So it’s definitely not a panacea. On the regulation side, I mean, going back to your question, which I kind of didn’t really answer. What could be improved on the legislation? The one thing the reason I started talking about the big game for us as a company is like trying to get the best companies to choose to go with the crowd as well as or even instead of the conventional VC. So that’s a big aim for us. One of the ways that I think the legislation could change to move us in that direction would be carried interest. So, we have this principle of lead investors and Wefunder, where there’s like, let’s say, a well-respected angel investor who, you know, has experience in that sector where the start-up is operating and that lead investor will kind of, you know, validate the terms of the deal. OK, this the valuation cap on this convertible note of five million makes sense. I’m putting in 50 K of my money in this deal, and that’s a great kind of signal to the crowd. And they actually vote for the shares of the individual investors who have protection and representation in the SPV. But the lead investor is fighting for the shares. So it’s kind of good, good for investors. But the lead investor we’ve been told recently by the SEC, pretty explicitly, cannot earn any carried interest on the Wefunder the round as they can in an AngelList syndicate in the regulation D world. So if a syndicate lead on AngelList raises a million dollars to invest in a company, that syndicate lead can earn, I think it’s 10 percent, maybe 20 percent carried interest.

Eve: [00:30:27] It’s usually 20, 20 percent.

Jonny: [00:30:27] On the profits from the million dollars. And that can’t happen in regulation crowdfunding. And so, then those syndicate leads will be more likely to put that high quality deal flow on AngelList versus Wefunder, which again, will be a force for kind of, you know, making it harder for the best quality deal flow to go on Wefunder. So it’s kind of a little in the weeds, but that’s certainly one area where we, I think, would want the legislation to go in the future, potentially. I mean, there’s reasons why the S.E.C., you know, didn’t want to move it in that direction. Good reasons, but that’s something we were we were advocating for that didn’t happen with the March 15th rule changes.

Eve: [00:31:09] And while we’re in the weeds…

Jonny: [00:31:13] Yeah, sorry. Have you listened to that podcast In the Weeds. Or The Weeds, I think it’s called by Vox, but yeah. So sorry.

Eve: [00:31:21] No, no. Don’t apologize. I like it.

Jonny: [00:31:23] We’re diving deep. We’re rummaging around in the undergrowth, Eve.

Eve: [00:31:26] The beautiful thing with a podcast is that the listeners can turn it off if they’re bored. But, you know, the thing I really, I find difficult and dislike is that we, the crowdfunding portals are not permitted to invest in these deals. And this is after we’ve spent zillions of hours with them making sure their disclosure packets are good and ready to go. And we have a really good sense of the project. You know, my employees, my spouse might like to invest and we’re not permitted to. And I, I really kind of don’t get that, do you?

Jonny: [00:32:04] Yeah. I mean, you can charge a part of your fee.

Eve: [00:32:07] You can charge a part of your, a part of your fee, but you, but that doesn’t really help. Like, I’ve been told by my attorney that my husband may as well be me, in terms of this rule. He can’t invest.

Jonny: [00:32:20] Yeah, it has been, it has been frustrating to especially our founders down the years. You know, they’ve seen some very, very awesome companies come and go on Wefunder and not being able to invest in them has been personally frustrating for them.

Eve: [00:32:37] Yeah.

Jonny: [00:32:37] Yeah, I agree.

Eve: [00:32:38] It’s a weird one.

Jonny: [00:32:38] I think that’s where we would seem to align incentives.

Eve: [00:32:42] Ok, so what keeps you up at night?

Jonny: [00:32:46] Yeah, that’s a good question. I think probably investor returns. So I think the reason why unaccredited investors being able to invest in early stage private companies was illegal from the 1930s until 2016 was, you know, kind of, are retail investors able to make sophisticated investment decisions, firstly. And then secondly, do they have enough kind of, you know, money to kind of sustain the losses that they might incur? Because investing in start-ups is super risky. Right.

Eve: [00:33:30] Right.

Jonny: [00:33:31] And so I welcome, the SEC has put limits around how much people can invest so everyone can invest 2,200 dollars per year. And then there’s a formula for how much people can invest. And if you’re accredited, you can invest an unlimited amount, which actually another thing that changed with these March 15th rules.

Eve: [00:33:49] Yes, that’s a nice thing.

Jonny: [00:33:50] Harmonized with Reg D. But, you know, the point is like, yeah, like investor returns is the thing that keeps me up at night. So if in aggregate in 10 years’ time, you know, Wefunder  investors have, you know, lost a bunch of money by investing in start-ups and Wefunder then I will be sad. And so, again, this is going that I mean, in venture capital investing. Right. Like there’s a power lure effect where if you get into Airbnb. If you get into Uber, it returns a whole fund and say there’s a risk with which kind of start-up investing from the crowd that if the hottest companies in the 2021 batch of companies, you know, don’t raise on Wefunder, that they raise through conventional venture capital, then, you know, in aggregate the portfolio of Wefunder investors is kind of negative returns. And so, trying to ensure that we are, you know, returning money to investors is probably the biggest concern that I have. And again, it’s if we can get the best quality founders, the best deal flow up on Wefunder for us, that is like the North Star in terms of how we prevent that that concern from coming true.

Eve: [00:35:13] Yeah, I think I’m with you. I’m with you on that. It breaks my heart if investors lose money. And breaks my heart more for those ones who’ve invested 500 dollars. And I know, I know it was a meaningful 500 dollars for them.

Jonny: [00:35:28] Yeah. And look, democracy is complicated, right.

Eve: [00:35:32] Yes. And not always fair.

Jonny: [00:35:33] Not always fair. Everyone has different motivations when they are investing.

Eve: [00:35:34] Yes.

Jonny: [00:35:36] So I invested 125 dollars in Chattanooga Football Club, which is a soccer club that raised close to a million dollars on Wefunder a couple of years ago and now my name is on their jersey, you know, and I didn’t look at the financials. I didn’t I didn’t care about making a return on that $125. I just thought it was really cool to be a part owner of a soccer club, you know, in Tennessee. And so the point is that, you know, some investors on Wefunder, it’s a mother investing in her son. Right. Or it’s someone investing in this company up there now that’s curing cancer in dogs. And you see some of the comments and the investors who had a dog that died of cancer and they love to be a part of maybe coming up with a cure for that, you know, so. And then there’s people that are like really diving deep into the financials and thinking about, you know, that kind of IRR. Right. But we’re trying to we’re trying to capture kind of all investors and their motivations. And so that makes this question of kind of investor returns, I think, even more complicated.

Eve: [00:36:50] Yeah, I totally agree with you and even, you know, and then there’s also I think the education that they’ve probably been exposed to is, quite frankly, one of, I think, immense greed. You know, investors in real estate who don’t want to look at anything unless it offers 25 percent internal rate of return. Well, you can’t do that when you’re building an affordable housing project. And what you know at what point is that okay?

Jonny: [00:37:20] Absolutely.

Eve: [00:37:20] You know, like 10 percent seems pretty good to me, you know, but yeah, it’s a weird world.

Jonny: [00:37:27] Yeah. One of the things we try to do on Wefunder is to reject that greed-based education or communication. So we talk a lot about investing start-ups is risky. You look in the money up, don’t invest more than you can afford to lose. Our CEO had a phrase, a socially good lottery ticket.

Eve: [00:37:49] Yes.

Jonny: [00:37:50] Which I say we talk about that in our FAQs. I really, I really like that. But we really do try to flag that this is risks. And a tagline is: invest in start-ups you love. So that’s the brand that we’re going for. Invest in start-ups because you love what they’re doing. You believe in the founder. You know, you think it’s really cool. You want to be a part of it as opposed to invest in start-ups to earn a 25 percent IRR.

Eve: [00:38:19] Yes. Yeah. So then I have to ask a big question. What does impact investing mean to you then?

Jonny: [00:38:28] Mm hmm. Yeah, that’s, that’s a good question. And same thing on the other side, I would say, what is what a social enterprise mean? I thought about this a lot, both at Kiva, which was a non-profit, and then Wefunder, which is a public benefit corporation and a B corp. So I guess kind of technically a social enterprise and quite and this is kind of go back to the democracy part, right? Like, I think a lot of investors on Wefunder, individual investors on Wefunder that would call themselves or most people would say are impact investors, right? When I made $125 investment in Chattanooga F.C., that was, I don’t know if it’s impact…

Eve: [00:39:06] It impacts, yeah.

Jonny: [00:39:06] Community or kind of feel good. Right. As opposed to kind of financially based. But then there’s a bunch of other investors that you would say are not impact investors. And tell us in our email inbox right. I didn’t care about the impact. I just like, where’s my money? So, again, democracy kind of has to accommodate all different motivations. And sometimes people have hybrid motivations. But I don’t know both the Kiva and Wefunder. I see it as a spectrum, honestly. And, you know, it kind of having some line for like what is an impact investment and what is not an impact investment, I think gets pretty messy.

Eve: [00:39:49] It is messy. I totally agree.

Jonny: [00:39:51] And so, you know, I, I tend not to use those words, actually. And, you know, kind of I like it when people are thinking about, you know, holistic impacts and, you know, societal community like impacts on people as well as like what is my financial IRR. But I think there’s like a bunch of ways that you can do that. And so, I don’t really like to kind of get tied down to definitions. I would say, like when we’re at Kiva, you know, the kind of outcomes assessment was always quite bizarre to me. So we were like a tiny team, super resource strapped, trying desperately to grow this program that was making zero percent interest loans to low income small business owners. Right. And so and by the way, the last month I was there, the net promoter score from our borrowers was a hundred. Everyone that filled in the survey gave us a 9 or 10.

Eve: [00:40:50] Oh, wow.

Jonny: [00:40:50] In terms of what they recommend to a friend. Everyone. And so, did I believe that this was having a positive impact in the world? 100 percent like, you know. Was I able to kind of, you know, figure out through some survey or some other methodology that a randomized control trial meant that, you know, the Kiva loans led to a 12 percent increase in borrower household income or jobs created or business profits? No, but, you know, it’s kind of it’s tough to kind of pin it down, but I was just very confident we were kind of moving in that direction and had trust in our team. So I guess kind of same thing with like outcomes assessment and and analysis at Kiva. And that kind of definition of impact investing. I’m a little bit kind of more vague in hand, wavy versus kind of civic definition.

Eve: [00:41:45] Well, you know, we created our own index because we had our own ideas about it. And I looked at a lot of different ways to score impact. And I just felt like they were first of all, they weren’t easy for the everyday person to understand. And if you’re going to get everyday investors, you you’ve got to make it easy for those everyday investors. And secondly, I didn’t understand most of them.

Jonny: [00:42:08] Well it’s also it’s also very hard to collect the data. And then like at Kiva, if we were doing surveys to small business owners on jobs created, it kind of imposed an additional burden on them after the fact. So, yeah, it’s complicated.

Eve: [00:42:23] It’s complicated. OK, just a couple more questions. I want to know what your big, hairy, audacious goal is?

Jonny: [00:42:32] Yeah. I honestly, I don’t think we really have a kind of…

Eve: [00:42:38] Well, let me ask a different question.

Jonny: [00:42:40] Yeah.

Eve: [00:42:42] You know what are the sort of projects that would exemplify how you’d like to leave your mark on the world?

Jonny: [00:42:50] Yeah, so I think a few things. You know, firstly, again, getting much more capital flowing to underrepresented founders to level the playing field a little. I think I’ve always been pretty passionate about the kind of economic justice, why I went to work for Kiva in the first place. Why I went to Zambia for eight months on a gap year before going to the university. And so, yeah, trying to level the playing field as in terms of solid founders raising capital as one tool to try to address this worsening economic inequality in America that we’ve seen now for many, many decades. Right where the top one percent control more and more of the wealth. And so that’s kind of at base a big part of it for me, you know, enabling kind of investors throughout the country and throughout the economic spectrum to benefit from the wealth that start-ups are creating rather than just rich people getting to play. So obviously, there you, kind of, you need some returns. Right. And some companies like going big. And then probably another thing which we haven’t really touched on as much as kind of you’re getting this a little with the impact investing question. But, you know, I love it when I see things like the curing cancer in dogs company LEAH Labs, raising on Wefunder or companies that are tackling climate change. And that’s another thing, another lens where I hope a more democratic approach that funding companies can lead to better outcomes for society. I don’t have any data on this one. But if you look at sectors that are being funded by VCs, for example, I think you probably over index to, you know, consumer tech start-ups like Uber or Doordash.

Eve: [00:44:54] Um hmm.

Jonny: [00:44:54] Right. Versus I mean, you know, health care or climate change or education. Like inflation of, you know, consumer products. Look at Amazon. Right. It’s a massive deflation. Right. Everything’s kind of cheaper for consumers. Right. But health care and education are the inflation there is just massively higher. Right. And probably a part of the reason for that is our allocation of capital to those industries, to start-ups. Disrupting and improving those industries has been too low as a society. And so, again, with democracy, maybe we can kind of get more capital flow into those sectors. And again, to the point earlier that we were talking about, like probably the returns where there’s like a kind of a bias against doing something because, you know, all the investors went to Harvard and so they invest in the Harvard founders. And this that’s like a slightly worse economic decision, like hopefully also kind of investing in sectors that have been under invested in might also be good for financial returns as well as like benefits of society. And that’s like a really, really important one for me, is like if we can get, you know, more and more of Wefunder capital flowing to businesses that are very obviously good for society. I’ve actually been thinking about that this year. Is like with my time, like, how can I spend more of my time trying to find what you would conventionally term, you know, social entrepreneurs or entrepreneurs tackling the biggest challenges that would improve our society and to get a higher and higher share of founders on Wefunder kind of in that sector.

Eve: [00:46:47] Well, on that fantastic note, I think you and I agree, and it’s just been delightful talking to you, and I hope we can continue the conversation.

Jonny: [00:46:56] Likewise, Eve. This was a really fun conversation, it’s great to chat about these issues with someone that really knows this stuff inside out. And I think thinks along very similar lines to how I do. So, yeah, great talking as always and we’ll speak soon.

Eve: [00:47:15] That was Jonny Price. Jonny is squarely in the small business corner. First at Kiva and now with Wefunder. He’s spending his life building alternative finance systems for businesses seeking to launch or grow. Businesses that simply don’t meet the rigid criteria of our traditional financial institutions. Some of these businesses are tiny and some are big. But they have one thing in common, they hold little interest for banks or venture capitalists, but they certainly can add a lot of value to our economy by innovating and creating jobs. You can find out more about this episode on the show notes page at EvePicker.com, or you can find other episodes you might have missed or you can show your support at Patreon.com/rethinkrealestate, where you can learn about special opportunities for my friends and followers. A special thanks to David Allardice for his excellent editing of this podcast and original music. And thanks to you for spending your time with me today. We’ll talk again soon. But for now, this is Eve Picker signing off to go make some change.

Image courtesy of Jonny Price, Wefunder.

How to be an Impact Investor.

June 21, 2021

Impact investing is rapidly increasing in popularity and there’s a growing interest from first time investors. Education is the key to feeling comfortable for those sticking their toe in the water.

In 2012 Dr. Stephanie Gripne recognized a need for trustworthy, un-conflicted investor education.  Back then she was the director of the Initiative for Sustainable Real Estate Development at the University of Colorado’s Lead School of Business. Money just wasn’t flowing into projects which were trying to make a difference and most investment advisors were trying to gain business or build a fund. Her hypothesis was that a non-profit could offer such education and might activate or accelerate investment where it matters.

If you’ve never heard of an accelerator, it’s like a boot camp for start-ups and small business. Their role is generally to identify, educate and invest in entrepreneurs. Stephanie thought that an accelerator might just be the way to educate impact investors, so in 2012 she founded The Impact Finance Center (IFC). It is essentially an accelerator. Founded as a non-profit academic center, its mission is to identify, train and activate philanthropists and investors to become impact investors. Those investors might include private foundations, community foundations, high net worth individuals, companies, family offices and a growing number of new investors.

The IFC offers one-on-one training as well as small and large group training. And for those who want to train themselves there are two hundred online classes and forty-seven recorded webinars. The Center also offer simulation activities where would-be investors can either pretend to invest or practice investing small amounts. Or they might learn how to invest as a group by pooling a little money. And for those who are already investors, the IFC can evaluate portfolios and investment advisors for governance and fees, evidence-based decision evaluation and impact.

The IFC’s education institute is only a part of their community infrastructure which they are building to be replicated, scaled and customized. Also in their arsenal are investor clubs, a marketplace for impact investing, a Who’s Who of impact investing, and partnerships with civil society organizations like community foundations and Community Financial Development Institutions.

Listen in to my podcast interview with Stephanie to find out more about the in-roads she is making.

Image courtesy of Impact Finance Center

Stewarding the future of farming.

June 9, 2021

After a decade of building a career in real estate finance, from a pre-college stint as an analyst for an established D.C. development firm all the way to co-founding (with his brother, Ben) the first real estate crowdfunding platform, Fundrise, Dan Miller changed lanes.

Sort of.

In 2016, he founded Steward, a private commercial lender which enables people to help fund the growth of sustainable farms. In a way, it wasn’t such a shift from Fundrise, which used an online funding platform to connect developers and investors. Think farmers instead of real estate developers.

When Dan’s real estate work led him to cross paths with a local D.C. chef, and as he learned of the financial difficulties facing independent farmers that supplied his restaurant, Dan connected the dots. “This generation of regenerative farmers has more opportunities than they’ve ever had. The demand is exploding. They really have a chance to grow sales and revenue but they can’t get funding.” So he set out to solve that problem.

Steward is a B Corp, which allows individual lenders to pick specific farm-based agricultural projects to back. The loans vary in interest, often 5 – 8%, a reasonable rate for business owners who cannot find financing anywhere else. “I always saw finance as a way to open up access to new groups of people,” says Dan, and true to his word, one can join in for as little as $100.

Read the podcast transcript here

Eve Picker: [00:00:08] Hi there, thanks for joining me on Rethink Real Estate. I’m on a mission to make real estate work for everyone. Real estate can help to solve climate change, can house people affordably, can create beautiful streetscapes, unify neighborhoods and enliven cities. So I’m on a journey to find the most creative thinkers and doers out there. I’m not the only one who wants to rethink real estate. You can learn more about me at rethinkrealestateforgood.co or you can find me at smallchange.co, a real estate crowdfunding platform with impact real estate investment opportunities open for investment right now. And if you want to support this podcast, please join me at Patreon.com/rethinkrealestate where there are special opportunities for my friends and followers.

Eve: [00:01:08] Today, I’m talking with Dan Miller, who co-founded Fundrise, the first real estate crowdfunding platform to emerge in the U.S. and which has now raised over 500 million dollars. Those early years Fundrise were a slog, but that hasn’t stopped Dan from starting over. He’s changed lanes. Sort of. In 2016, he founded Steward, an online platform which raises loan funds for sustainable farms from the crowd. In a way, it wasn’t such a shift from Fundrise, which used an online funding platform to connect developers to investors. Think farmers instead of real estate developers and loans instead of equity. How did this happen? When Dan’s real estate work led him to cross paths with a local Washington, D.C. chef, and as he learned of the financial difficulties facing independent farmers that supplied his restaurant, Dan connected the dots. This generation of regenerative farmers has more opportunities than they’ve ever had, says Dan. The demand is exploding. They really have a chance to grow sales and revenue, but they can’t get funding. So he set out to solve that problem. You’ll want to listen in to learn more.

Eve: [00:02:33] If you’d like to join me in my quest to rethink real estate, there are two simple things you can do. Share this podcast or go to Patreon.com/rethinkrealestate to learn about special opportunities for my friends and followers and subscribe if you can.

Eve: [00:02:56] Hello, Dan, I’m so happy to talk to you today.

Dan Miller: [00:02:58] Happy to be here, thanks Eve

Eve: [00:03:01] So I have followed you since the early Fundrise days and now you have GoSteward, a very different type of enterprise. So I wanted to start by just understanding what is GoSteward?

Dan: [00:03:16] Steward is a funding platform for regenerative agriculture, and I began meeting regenerative farmers in my real estate days in the past through chefs I knew, and these types of farmers, diversified, direct sale, smaller scale, generally have very little access to capital. So it’s meant to be a platform that lets farmers raise money and lets individuals provide capital to them that they can’t fund otherwise.

Eve: [00:03:43] So, but why did you start it?

Dan: [00:03:45] I started in 2016. There was a well-known chef in the D.C. area that I had been working with from real estate projects there. And through him, I started to meet all these farmers growing amazing products with great stories, selling them at well-known restaurants and farmer’s markets. And then in those conversations, it was clear that that none of them had access to capital, which was surprising because they’re selling products that everyone wants, you think they’d be able to get access to funds. And this was in the early days of when I was working on Fundrise, so 2010. When Fundrise was launched was when I started to meet some of these farmers. So I shoved the idea for a bunch of years and then it kind of kept coming back to me and then I eventually read the Wendell Berry ‘The Unsettling of America’, one of the kind of iconic foundational texts around agriculture and the challenges and issues of modern agriculture. And that just put me on, I would say, the path and obsession of this type of agriculture and then the positive impacts that it has through land use and ecology and health and wellness. And you, kind of, once you get into it, I find that people, they tend to not be able to stop.

Eve: [00:04:54] So how does it actually work? How does the platform work?

Dan: [00:04:58] So farmers come to our platform through insurance, through referrals, through direct relationships. They apply for funding through the traditional application process, telling their background and their experience, what products they’re growing, so we can learn more about their farm. We do due diligence, we vet them. We have a farmer on our team who does the agricultural diligence, understanding their operation, their bottlenecks or challenges, their farming practices too to make sure they align with the principles of regenerative agriculture. Then we do the credit underwriting the classic financial stuff that’s not as sexy, but it is critical for any viability of any platform. And then the loans are put on the platform so that people are buying loan participations, and they’re buying slice of the loans that were making, and then they earn the interest and return on that loan. So it’s essentially a way to connect farmers who need capital, they need credit with individuals, whether high worth family offices or small retail funders, and give them the chance to lend money to these farmers.

Eve: [00:06:04] There’s always an issue with finding loans for anything that is really standard, right? And I feel like that’s partly why we’re in the predicament we’re in. Like, banks are really focused on lending to, sort of, tried and true things that they know will guarantee a return for them.

Dan: [00:06:25] And that’s, I think, the broader theme of the work I’ve done through Fundrise or now Steward, that most funding is looking for safe and traditional and corporate and reliable. And so, when you see that, what businesses are able to access capital, it’s the larger ones that have a lot of assets and are more predictable. But money needs to go to small businesses and entrepreneurs across the spectrum, whether that’s in agriculture or real estate or small business. And the way that the funding system is set up is, it’s just not built for that. So, creating these decentralized models where smaller dollar contributors can participate and entrepreneurs can tell their story and raise funding, I think is fundamental to really unlocking more capital, which gives more opportunity to people. So I see parallels in the, kind of, the different sectors, but in the need to bring different types of funding to the end result.

Eve: [00:07:20] Well, you know, I wholeheartedly agree so, you know, in real estate, it’s exactly the same problem as in business. So it’s always the same old, same old that gets funded and that’s, that doesn’t really encourage innovation and moving forward, does it? It just staying where you are?

Dan: [00:07:40] Not at all. And I think I found a lot of similarities in agriculture to real estate. The focus on credit tenants, the focus on the users of the space being well-capitalized corporate users, forces a certain type of development with chain stores and large corporations. And similarly, in agriculture, they’re focusing on large commodity producers, huge operators with just tried and true grain, corn, soy, whereas anyone that’s doing anything a little different is just not worth the effort. They’re just left out, completely left out. Part by design, I think, but part just because it takes more time, which is basically harder to assess.

Eve: [00:08:20] It takes more time. Yeah, but damn, it’s so much more exciting!

Dan: [00:08:26] I can’t, I can’t do it because I just have no motivation. So there’s no option for me.

Eve: [00:08:33] No, I’m not wired that way either. Like, you know, I’m just not. So where did you start your operations? What were the first farms?

Dan: [00:08:41] Yeah, I began in 2016-17 working on Steward. The first farms that we funded were two urban farms in Detroit. You know, I had left Fundrise, I had started speaking to farmers through many different connections and actually found a lot of real estate people I had met around the country. I asked them if they knew agriculture and was connected to a lot of local farmers. So, there were two urban farms in Detroit. One is called Fisheye Farms, one is called Acre Detroit. They were farming on small lots, a tenth of an acre lot and they were hoping to buy land from the city. The city owns ten thousand acres of vacant land but was hesitant to sell them to farmers because, I don’t know what they’re waiting for. So we stepped in, provided funding for these farmers to buy two acres of land each. The original loans I personally provided as I was building the platform and figuring out the regulatory infrastructure. And just as an example of the kind of growth and opportunity of these overlooked farms, Fisheye farms went from ten thousand of revenue to one-hundred-twenty-thousand revenue in the three years since they were able to buy that land, so…

Eve: [00:09:49] So how much was the loan? Like, how much was it?

Dan: [00:09:54] That was a hundred-thousand-dollar loan, so, I mean, relatively small,

Eve: [00:09:56] Relatively small.

Dan: [00:09:59] And it shows the demand for those products. You know, people really want to buy wholesome food and they want to connect with where their food’s coming from. And so, in a city like Detroit, they’re in a food desert, they have fresh food that they can sell locally, and people are thrilled to do so. So, I think there’s a lot of misnomers around the viability of these types of farms. The reality is they are viable, but they’ve been under-capitalized. It’s hard to get to viability when they can’t access funding but when they are able to access funding, we see the same story of really rapid revenue growth. So, we started with urban farms in Detroit. I thought we would be a niche business. I thought most regenerative farms were funded well and maybe urban farms and other niche farms struggled. And I soon realized that it’s a global problem. Any non-traditional farm struggles with capital and so that kind of broadened from urban farms to really all types of farms now.

Eve: [00:10:54] How many farms if you help to date with loans?

Dan: [00:10:58] Over 70 now. That’s about one or two new farms a week so it’s really picked up. Just some recent farms as an example, we’ve a livestock branch in Western Oregon, right near Astoria, Oregon. We have a urban farm in Detroit with a Black farmer who’s about to raise funding. And we had an Amish dairy farmer in Pennsylvania raise funding to do value added processing for fluid milk. We had a fisheries project with just line-caught tuna and line-caught local fisheries that are then processed and sold direct. So, I think the narrative that’s similar is farmers are people that are obsessed with the quality of the product. They’re obsessed with the traceability of it. They’re obsessed with taking care of the natural resource, whether that’s land or the watershed. And they have customers that are along for the journey that want to support them. And they need money for equipment, infrastructure, land, you know, operating capital. So it’s a fairly simple business plan. They have demand and they need more production to meet the demand. But because they’re non-traditional, they’re just ignored.

Eve: [00:12:05] So you say they have customers who want to support them. Do those customers also invest?

Dan: [00:12:09] Yes, those customers do fund the loans. We actually have the first 20 percent of every loan gets funded through the network of that farmer. So, they share it at the farm stand they share it through social media. And that gives a chance for their community to be engaged and connected to the farm. And it also provides social validation of, if those people are engaged in supporting the farm, then I think it provides us confidence, too, that there’s really a community to support them. If you have customers that love your product, you’re in good shape as a farm and those are the types of farms we support. They’ve established their markets, have established their products. They know what they can produce. They know where they can sell it, and now they need to grow. And whether they’re a small farm or a larger farm, they have that same kind of demand, they’re unfulfilled.

Eve: [00:12:55] So, I think you’ve said this is not a crowdfunding platform, but this sure sounds like crowdfunding. So what’s the regulatory structure that you’re using?

Dan: [00:13:04] Yes. So, you know, crowdfunding and the general term of raising money online from many people, but ever since regulation crowdfunding came out, then that’s kind of narrowly defined crowdfunding.

Eve: [00:13:15] Really? I don’t think of it that way.

Dan: [00:13:16] In terms of fundraising, introspective. So, yeah. So, I think in broad brushstrokes it meets the premise of crowdfunding, of raising it online in smaller, larger amounts and people telling their story. We’re providing loans so we work under a framework of syndicated or participated loans. So, Steward is a private commercial lender. We provide the loan for the lender record and then we sell the participations to qualified basically members of our platform. There was a recent legal ruling over the summer, last summer, in 2020 around commercial syndicated loans not being considered securities. So there’s always been a discussion around the determination of when is a loan a security or not a security?

Eve: [00:14:02] Oh interesting.

Dan: [00:14:03] And so under that premise, we’ve kind of designed our business. So basically, we’re just providing credit, providing loans and giving the people the chance to participate in those loans.

Eve: [00:14:13] That’s really fascinating. What’s the typical loan size and what’s the rate?

Dan: [00:14:19] So most of the loans, I would say, as small as ten thousand. Average loan, probably fifty to one hundred thousand. The largest we’ve done is seven hundred thousand. Larger loans tend to be for mortgage, for property purchase. The midsize tends to be for equipment and isome nfrastructure. And then smaller ones are often quick bursts of operating capital.

Eve: [00:14:41] I mean, it’s really sad that a farm can’t get a ten-thousand-dollar loan from a bank, like…

Dan: [00:14:46] Well, the sad thing is it’s easier to get a ten-million-dollar loan as a big soy farm than a fifty- or ten-thousand-dollar loan from a bank. So, it’s kind of this strange circumstance you probably see in real estate that the bigger, formulaic deals can raise money and smaller deals that can’t get it.

Eve: [00:15:01] Exactly what we see on Small Change, and yet, I mean, I really think that if you’re really going to support that change in real estate and growing experience with people who’ve never had the opportunity before, that’s exactly what has to happen. Smaller loan sizes, smaller equity needs. Like, smaller.

Dan: [00:15:18] Yeah, you need a pathway to viability. Right now, the system’s set up that only if you’re inheriting large amounts of farmland can you get credit because you need big assets and big dollars. But a lot of the farmers we support didn’t grow up farming. I mean, it’s, I think the real sea change that’s happening in this type of regenerative agriculture. People of non-farm background, often college educated, going into farming, which certainly never happened in the past, at least not consistently. How are they going to get on the ladder? How are they going to be vetted and able to support? So a ten, twenty-five fifty K loan helps them get started. And then eventually they buy land and grow as a business. In terms of rates, most of the loans are between five to eight percent. So, I think very fair rates.

Eve: [00:15:59] That’s really reasonable.

Dan: [00:16:01] Very reasonable rates. We found that the funders are comfortable with those. Five is secured mortgage, solid cash flow. Eight is equipment with an earlier stage business. The highest we’ve done is 10, which is kind of a scrappy year one, year two farm where they’re early in their days and they just need funding to help grow. And so that’s what we’re really trying to do, create a capital market for regenerative agriculture. At what rates are people willing to lend the money? At what rates can farmers afford to borrow the money? And connect the two. Which is surprisingly uncommon in agriculture because the entirety market, most of the market is government funding. And so, there’s very little private capital market in agriculture, pretty much all USDA and government loans. And so what we’re trying to do is create an alternative of private capital that’s a different option for these farms.

Eve: [00:16:55] What about vertical farms? Have you helped any vertical farms ’cause that’s all the rage, right?

Dan: [00:16:59] It’s all the rage. I’m sceptical of vertical farms. We’ve helped urban farms, we’ve done greenhouses, hoop houses. The thing I struggle with, with vertical farms as the concept is, they are only needed in certain places. Generally, land is not that expensive in most places that you would need to produce vertically. And I struggle with the capital costs. A million dollars into some infrastructure to grow greens, you know, when you can go not too far outside the city and buy a piece of land for ten thousand dollars and grow greens there. And so, the economics of overhead of a million, or overhead of twenty-five-thousand,

Eve: [00:17:35] It doesn’t make sense to you. That’s really interesting.

Dan: [00:17:36] I just, I struggle with that as a credit provider. That you basically have, you know, the thing I’ve learned in agriculture is you want to keep your overhead low. You want it to have as little debt to service as possible. And so loading huge infrastructure costs for the vertical ag just kind of breaks that mold. Farmers, I think, do find it frustrating that a startup in Silicon Valley that’s doing vertical farming can raise one-hundred-million dollars, but they’re doing livestock in Missouri, and they can’t raise 50 K. And it’s just like, why do we keep throwing money into the non-sensical billion-dollar thing when there’s just good people out there who are doing farming the right way and just need a little bit of money to get to take the next step.

Eve: [00:18:19] Dan, you really like to support the underdog,

Dan: [00:18:22] Always, always. I don’t know how that…

Eve: [00:18:26] You’re a man after my own heart.

Dan: [00:18:29] And with these farmers, I mean, they’re persevering. They’re sacrificing, they’re doing whatever they can, most of them have off-farm jobs. One of the farms we funded in Detroit was washing dishes at the restaurant he was selling to, I mean, whatever it takes. And so, the ability to get them more resources and help them grow, it does, it is meaningful. I find it more meaningful than my work in real estate. But not all real estate developers, I would say, have the best ethic. But these farmers are really values-oriented people.

Eve: [00:19:01] Interesting. So, but you have to keep the doors open. How to Go Steward make money?

Dan: [00:19:06] Yes, you do have to. And that’s part of our proposition, that it’s a commercial platform. You’re paying rates of return that are reasonable but fair to lenders. We charge a loan origination fee. So, we charge roughly between two to three percent of the loan amount. And that’s a success paid at closing of the loan. So, when they go through the lending process that fee is added to the loan balance. And we’re also working on some other revenue streams. We’re providing services, support to some farmers, such as bookkeeping or helping with branding a website. So, I think over time a lot of the kind of business functions of these farms we could help and streamline. And then we’re also providing our technology infrastructure. And one of the farms now is using our software to raise a round of equity capital for their business in a private syndication. So they’re using our software to do that, and we have other firms. So, I think over time, this kind of value of this system we’re building, the kind of decentralized financial platform and then its application is to agriculture. And I think over time there’s ways to monetize both of those. But we’re in our early days and I mean we’re, we obviously have a long way to go. There’s a lot of growth and demand and interest from both sides of the market. So I definitely see the viability. I’ve seen it before from before with Fundraise from the beginning. How will this business ever work? But if the right market forces and trends are behind you, you can surprisingly get to scale. And I see the same thing here where just the interest in regenerative agriculture is exploding. The kind of viability and demand for these products is exploding and the need for alternative capital credit is becoming more aware. So, those kind of all weave together, that there’s more farmers that need funding, more people that want to fund them, and that the winds of ESG and climate and kind of the policy support is going is going in the right direction.

Eve: [00:20:59] Right, right.. Interesting. So how do you hope to scale?

Dan: [00:21:05] For us, it’s just more farms, I mean, we started making loans originally smaller, 50 K, 100 K. Recently we funded a project that was seven-hundred-thousand. So we’re now starting to work with more mid-sized farms that our hundreds of thousands revenue, really solid operations starting to grow. So, by being able to provide more capital, we can support operations that have more capacity to grow. So, I think, just expanding both sides of the market. The more farms we have, the more capital, the stronger the platform. The more capital on a platform, the more interest there is from farms. So we’re seeing that symbiotic kind of viral effect of each side of the market strengthening the overall platform, which is what you always hear about, but it’s nice to see it in action, that, kind of, the more the business grows, the more it can offer.

Eve: [00:21:56] Yeah. Yeah. So, you know, you said you started in Detroit. Where are you lending now?

Dan: [00:22:02] We’re lending all around the country. Right now, we’re US focused. We’ve had a lot of interest from non-US farms, that’s definitely on the horizon. But in terms of the US, Oregon has been our biggest market. Our HQ is in Portland, though our team’s remote. So just amazing farmers and farmland in Oregon, really knowledgable and thoughtful consumers, a lot of them hoping to also put their money to work in local food systems. And we just made a loan to a farmer in Hudson Valley. We funded a bunch of farms in Louisiana. So, I think we’re now at probably around 30 of the 50 states in the US. So it’s by no means limited to big coastal cities. We’ve got farmers in all parts of the country. And the business model depends, you know, you’re closer to a city you often have produce, if you have livestock that tend to be farther from a city because you need more space. And it all varies. But we’ll support any type of farmer anywhere in the country and hopefully soon the world, as long as they’re following the right practices and can have the knowledge and experience they need.

Eve: [00:23:06] So do you have investors who invest across all farms?

Dan: [00:23:11] That’s what we found. That’s one of the most promising aspects. We have over half of the people that have funded a farm fund, fund another farm, and I think we found that there we’re building a category of, well, I’ve funded this one farm and now here is another farm. It’s a similar story and a similar profile, maybe in a different location and a different product. But I, I see their challenges. I believe in them, and their kind of values focus. So, I think we’re finding that people who want to support regenerative farms have very few options. And if they’ve come to support one farm, maybe they’re a CSA member of a farm and they heard about the opportunity to help fund it and they have. Now they see another farm, and they fund it. We have people who funded 10 or 15 farms, even. Some are putting ten, twenty-five thousand dollars into every farm. So, I think that kind of stickiness of the customer on the funding side has been very positive because that’s not always the case with platforms. Sometimes people come in and do one deal and that’s the end of it and if you can cultivate a community, it goes a long way.

Eve: [00:24:09] Yeah, we’re actually finding the same thing. We definitely have a community of investors who come back again and again and again for particular themes. I think those people are truly impact investors. They really, they really care about an issue like a farm. It’s great. It’s really great to see. So just shifting gears a little bit, the common theme in your life has been crowdfunding, at least for the last 10 years, right? You launched Fundrise, which looks more like a mutual fund now than a crowdfunding platform. And now back to sort of a very organic crowdfunding platform, helping farms. What else do you think crowdfunding might be applied to that could be really successful besides real estate and farms?

Dan: [00:24:55] Yeah, I’ve always felt there’s so many broader applications and I think people haven’t been creative enough, you know by developing Fundrise, I just again saw so many people go into real estate and it like, there are other verticals to be done.

Eve: [00:25:08] There are other things, right?

Dan: [00:25:09] And so I, I felt it was a lot of like, kind of, me too. Well, what’s the narrative? Why does it matter? And I think in reality, that type of passion shows the purpose behind the platform, not just sector, but the purpose behind it. So I think real estate still presents opportunities. I think a lot of, you know, you talk about green building and other aspects, I think there’s still a ways to go to push the envelope in real estate in terms of how the built environment is done. You know, agriculture obviously, now is my big focus. Parallel to agriculture where I think there’s an opportunity is also in forestry. And I think that’s a great way to build as a good asset, but also as a natural resource to be preserved. I’m seeing more interest in alternative energy. It’s something that we’ve even worked with farms who are planning to do solar on their farm. So I think ultimately more decentralized local funding for alternative energy can go a long way. In small business, I feel like there’s still a lot of gaps for small businesses that are looking for funding. I look at so many funding platforms and it feels like there’s a lot that are real estate, there’s a lot that are tech startups, you know, and that’s pretty much it. And the reality is there’s so many other enterprises that need the support.

Dan: [00:26:26] But where I tend to think the interest and ,demand is, is if you can back it with some sort of fixed asset, I think it always helps the viability of the business and the ability to take capital where you can be more confident that people can earn a return. And I think having a forward-facing business where they’re engaged with their customers goes a long way. So, I think if you have an audience of people that want to support you, I think it’s good to bring them in. So, yeah, I’ve always been interested in crowdfunding from the perspective of a different type of capital that thinks differently and is more aligned with the end project that Fundrise was originally developed around. Me and my brother doing real estate development projects that were non-traditional and finding that traditional funding didn’t fit it. So, I’ve been on the entrepreneur side. I began on the entrepreneur side of, the frustrations of trying to find funding that meets, that is really aligned with you and so all these platforms have been, had that as the theme of how do you have more of an alignment among the entrepreneur and the capital?

Eve: [00:27:30] Yeah. So, what is your background before Fundrise?

Dan: [00:27:35] So, I started a real estate development business with my brother right out of university and my father was in real estate development in Washington, DC, so that’s where I learned real estate. Just being around it. I have tons of experience in it, but actually for years not  necessarily, just you just grow up and then see around it. So commercial real estate, I would say, applies across everything. It applies to Fundrise, with the ability to build that. It applies with Steward because at the end of the day we’re funding a lot of commercial real estate and use of land that is commercial real estate. For some reason, agriculture is not thought of as commercial real estate, but it certainly is, I would say, commercial real estate. And then my kind of interest and experience in raising money through alternative channels was built around that, of being a real estate entrepreneur, trying to figure out different types of funding and then just creating a platform to do it. Just, well, if there’s nothing out there that can serve what I need, let me help build the platform that does it. So I’ve, my whole career has almost been in being an entrepreneur and finding alternative funding and building it up. And a lot of my work with these farmers is just helping them think through funding options. Not always just saying, you know, use our funding or just, well, what’s out there that we can weave together? We now even help some of the farmers apply for grants. We help them figure out what’s out there, and what can we weave together. And I think, I think that’s what a lot of entrepreneurs struggle with. An advocate for them, helping them think about what’s there from a kind of agnostic perspective. And then obviously finding that I think I can help them through our platform but understanding that there are options out there that they just may not be familiar with.

Eve: [00:29:25] Interesting. So, I mean it’s a nascent industry, crowdfunding, if you think about crowdfunding – all of it, not just regulation crowdfunding. How could it be made easier and more acceptable? It’s definitely not mainstream.

Dan: [00:29:41] It’s, yeah, it’s still early. And that’s why I think people have a short-term perspective. I mean, most of the regulations that define the world of securities and investment were written in 1933, 1934, and that quieted down requirements for fundraising and for basically eighty years provided very few options. So, we’re really only in the first decade of loosening of those types of rules, broadening opportunities and access to capital. And a lot of the rules and regulations are still challenging and problematic to utilize and maybe probably generally over the garden some. So, I think as these rules are streamlined and improved, it will become easier for platforms and entrepreneurs to use them, which will then expand the size of the market. I also find, I think the way to really drive growth in crowdfunding and drive adoption is through narrative storytelling. And so, I find a lot of crowdfunding is pitching return and that’s fine. But I think if you’re just pitching return, there’s a lot of places that are pitching return and it doesn’t stand out. And so, I find if you’re bringing people in on an emotional narrative level, you know, that takes someone who’s not classifying themselves as someone who funds things to now funding a project. And I think to bring people mainstream, it has to go beyond the investment world. And I find that few platforms to speak people beyond return.

Eve: [00:31:06] Interesting. So, what’s the biggest challenge you’ve had in building this Go Steward?

Dan: [00:31:12] I mean, the biggest challenge was really developing the market. I mean, I started in 2016 / 17. The idea of regenerative agriculture was very kind of unknown. I didn’t grow up farming. My mother’s family has been farming since the late 1800s so I was one generation away from that, but it wasn’t my personal background. And so, understanding who are these farmer customers? Where are they? How do I find them? What can they afford to pay? How can I structure a deal? Are they viable enterprises? And just validating that there is a customer who actually is a real business that can afford and raise capital, that took a few years. And then was just very pleasantly surprised at not only by the viability of these businesses, but the growth in this sector of just all types of people entering this world and wanting to become farmers and really focused on ecology and taking care of the land. And then the second challenge was, well, who are the people who want to fund these farms? I mean, I personally funded the first portfolio because you don’t want to try to build two sides of the market at once. It’s easier just to focus on one side. And then we took these farms to market over the past year as we launched the platform publicly. And I’ve been amazed by the breadth of people who are interested in funding these types of funds.

[00:32:26] I mean, most people have never funded a farm. I mean, I’ve almost never spoken to anyone who’s funded a farm that wasn’t their own family’s farm. And so you’re having to educate them about farm, farming as an asset class, regenerative agriculture as a subset of that of a different type of agriculture, and then, you know, the stories of these farms. And so, I think people, when I was saying the kind of narrative emotional level, they connect with these people. They’ve all bought food, they’ve all have that experience of being at a farmers-market of hearing a farmer and understanding their passion and their interest. So, if you can connect with who that person is and their challenges and their struggles and the importance of the funding, the other aspects of collateral security sector, I think, they can get comfort on the fact that that’s what we’re focused on and that’s our goal to make that simple and easy. So now we have both sides of the market working. Farms raising funding, funding happening very quickly. And now it’s growing the business. That part’s easier to me. It’s still a challenge but you at least know that there’s viability on both sides, whereas the first few years was kind of a lot of questions around who even is the market going to be?

Eve: [00:33:38] And are these real collateralized loans? I mean, what happens if someone defaults?

Dan: [00:33:43] Yes, so they’re all secured loans. Some are secured by real properties, some by mortgages or deed of trust, some real estate and some are secured by personal property which basically means equipment, infrastructure. So, they’re all secured. Some farms have better collateral than others. So that the interest rate depends on that. The five percent loans are the more secure lower risk loans, the higher rates are businesses with less assets or collateral. But that’s our sole business of vetting farms, helping farmers figure out what type of funding is needed and what amounts, helping them drive growth their business through other means. And then we service all the loans ourselves. So if there is a challenge, we’ll work with the farmer. Most of time if there’s a challenge, it’s a timing challenge. That there is an issue with the market or a customer or a job. So it’s not a fundamental problem. It’s OK, I just need a little more time or this customer drops so I’m now launching this, or I’m waiting on an inspection for my grade A milk, which happened when Covid hit and now it’s six months later, you know, just the reality. So rescheduling the payments is the most important. But if a farmer really can’t do it anymore, they just need to give up and move on, then we would step in. And our first scenario would be to bring in another farmer because we have a huge network of farmers who would love nothing more than to take over a operation that exists and is properly capitalized. And it’s ready to go.

Eve: [00:35:06] Interesting.

Dan: [00:35:07] So that’s our view. It’s not a type of business where you can just passively just auction off the assets and expect to get recovery. You have to be engaged in it. All we do is fund small-and mid-sized generative farmers all day, every day. And so that expertise gives us confidence that if situations do arise where there are challenges, that we can step in and resolve them. And I mention that team member who’s a farmer himself. I mean, he can literally show up at the farm if he has to and help them figure out the bottlenecks and the challenges that they’re facing.

Eve: [00:35:37] Oh wow! So then, what’s your big, hairy, audacious goal?

Dan: [00:35:41] I’ve, you know, I came into this with the view that there is a need for a fundamental transformation in our agricultural system. The reason why I support regenerative agriculture is because of the importance of taking care of the land and people and helping them all. All of those positive benefits are needed in part of our agricultural system. Instead, the system we have now has huge negative externalities with run-off, with low wages, with low quality food, with difficult access to food. So I think what we’re trying to prove is there’s a viable alternative of how you can do agriculture that is in alignment with ecosystems that provides health and wellness and opportunity for people. And I think if that can be shown to be viable and it doesn’t need to be subsidized and it can operate on its own, you can show that there is a different way and a different path forward. So many, I think, of the current modern challenges we face around societal economic, health challenges, find a root in agriculture, at least are impacted by agriculture in terms of climate or obesity or exploitation, labor exploitation. And so, it is one of those sectors that touches upon everything and each story, each farm has their own impact, which is direct and tangible, which then becomes part of a broader movement. So I think we’re in a historical kind of sea change of doing one hundred years of industrial agriculture with really negative results, misguided maybe by design or not, but the end result is not serving the interests of most people. And so, our goal is to really lead the transition to an agricultural system that is for the benefit of many and does provide opportunity for people.

Eve: [00:37:29] Well, Dan, it’s really interesting and I’m so glad you could talk to me and I wish you all the best success. It sounds like you’re well on the way.

Dan: [00:37:38] Well, thank you. Really nice to chat. And I appreciate all the work that you’ve done, also in building impact and focusing on storytelling and engaging people around funding things that are different. And I think more of that is always needed.

Eve: [00:37:52] Thank you. That was Dan Miller, founder of Steward, an online investment platform raising funds for sustainable farmers. Everything about Steward and Dan checks a box for me. With Steward Dan is serving an under-represented group of people, farmers who can’t get loans elsewhere. He’s non-discriminating in accepting investors. You can invest for as little as one hundred dollars. And he’s keenly focused on making a difference in everything that he does. I’m looking forward to seeing how Steward grows.

Eve: [00:38:45] You can find out more about this episode on the show notes page at rethinkrealestateforgood.co or you can find other episodes you might have missed. Or you can show your support at patreon.com/rethinkrealestate where you can learn about special opportunities for my friends and followers. A special thanks to David Allardice for his excellent editing of this podcast and original music. And thanks to you for spending your time with me today. We’ll talk again soon. But for now, this is Eve Picker signing off to go make some change.

Images courtesy of Dan Miller, Steward

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