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Equity

It’s a Buckminster Fuller thing.

September 8, 2021

Judi Lynn Brown, co-founder and Chief Impact office of CivicMakers, is a creative systems and design practitioner. She is a member of a new generation of progressive and inclusive change-makers who embrace civic technology along with “radically inclusive, participatory governance structures.”

CivicMakers, which is based in the Bay Area, was created to make gathering spaces for those interested in public impact projects and civic innovation. It has since evolved into an innovation and engagement firm that provides “service design, community engagement and digital strategy to government agencies, nonprofits and civic technology companies.”

Born in southern California and raised in Nevada, Judi comes from a working class family where neither parent attended college. She was raised as a Catholic, came out in her mid-20’s and feels “queer activism is absolutely a model for sustainability.” Judi’s early life experiences suggested the “world-saver” path she would later take and her first professional experiences in nonprofit management and corporate philanthropy led her to look for more “creative ways to change parts of systems that currently don’t work for 100% of humanity.”

Prior to CivicMakers, Judi worked as a design strategist with Collective Invention, a social innovation firm working in education and community development. And she also did survey development and evaluation work for Zawadisha, a micro-lending fund for female entrepreneurs in Kenya. Judi she worked on a project involving the first-ever impact-rated municipal bonds, and on homeless issues (as a nonprofit board member).

Insights and Inspirations

  • Human-centred design (HCD) is an approach to problem-solving that puts the people at the heart of the design process. It’s all about designing for public impact.
  • Civicmakers applies human centered design to disciplines like strategic planning and community engagement. They also use systems thinking because being in the public sector means there’s no designing in a vacuum.
  • Judi hates scale. Her ambition is to remain hyper local, digging into the minutia of each community she works with.
Read the podcast transcript here

Eve Picker: [00:00:07] Hi there. Thanks for joining me on Rethink Real Estate. I’m Eve Picker, and I’m on a mission to make real estate work for everyone. I love real estate. Real estate makes places good or bad, rich or poor, beautiful or not. In this show, I’m interviewing the disruptors, those creative thinkers and doers that are shrugging off the status quo, in order to build better for everyone. When I’m not hosting the show, I’m running my real estate crowdfunding platform, SmallChange.co, where you’ll find impact real estate investment opportunities open to everyone. Or you can learn more about me and catch up on some podcasts at my Web site EvePicker.com.

Eve: [00:00:59] Today, I’m talking with Judi Lynn Brown, a self-confessed world saver. She’s one of a new set of progressive change makers in support of radical inclusion. Her early career involved some professional stints that disheartened her, and she decided that non-profits and corporate philanthropy were not for her. Instead, she decided to figure out a creative way to change a system that currently doesn’t work for 100 percent of humanity. And so she co-founded CivicMakers, an innovation and engagement firm that provides design and digital strategy services to support excellent community engagement. Hyper local is big in Judi’s mind.

Eve: [00:01:47] If you’d like to join me in my quest to rethink real estate, there are two simple things you can do. Share this podcast or go to Patreon.com/rethinkrealestate to support this podcast for the price of a cup of coffee.

Eve: [00:02:08] Hi Judi. Thanks so much for joining me today.

Judi Lynn Brown: [00:02:10] Hi Eve. Thanks for having me.

Eve: [00:02:12] Yeah, so I was really fascinated by the company you launched called CivicMakers, which is a great name, by the way.

Judi: [00:02:19] Thank you.

Eve: [00:02:20] I was wondering how long ago you launched it and why.

Judi: [00:02:25] Yeah, thanks for that question. CivicMakers, we’re kind of a unique firm in that we actually started as a meetup.

Eve: [00:02:34] Oh.

Judi: [00:02:35] Right around mid 2014, my co-founder, who I actually met while I was in grad school at Presidio Graduate School in San Francisco. He was working for change.org at the time. So he’s kind of in this emerging civic technology space. Prior to that, he had spent seven years in local government, and I was in school studying public administration and really just became fascinated with the concept of reimagining the design and delivery of public services by involving the people who are served in that process.

Eve: [00:03:13] What a unique thought.

Judi: [00:03:15] Imagine that, right?

Eve: [00:03:18] Yes.

Judi: [00:03:18] Revolutionary. So CivicMakers, like I said, started as a meet up, CivicMakers.meetup.com. My co-founder started hosting these events around the Bay Area that were a mix of salons, panel discussions, unconferences with a wide array of topic areas from public broadband to democracy in the workplace. And at that time, after I graduated, I was doing some work with a small social innovation firm that was run by some really incredible women. And I started getting involved, helping Lawrence, who’s my co-founder, with events for CivicMakers in about April, I think, of 2015. By August, we kind of started accidentally getting hired to do services. So, we’re like, OK, I guess we’re a services firm now. Prior to that, we were actually pursuing our work as a civic technology firm. So CivicMakers was going to be a platform that would connect consultants, practitioners, and developers in this emerging civic innovation space. So we pitched to Y Combinator. We went through that whole experience of putting the pitch deck together, trying to find a chief technology officer. And then it just kind of turned out that we were the platform, in fact, because what we love to do is bring people together and provide space for them to imagine their big creative ideas and bring them to life. So fast forward, you know, several years and we’re a seven-person civic design firm. We work primarily with municipalities throughout Northern California. We have some clients in California as well. And it’s all in applying human centered design to disciplines like strategic planning, community engagement. And I get to lead up a lot of our immersive learning experiences, which is really fun for me. So, it’s facilitation and coaching and… Yeah, so that’s the origin.

Eve: [00:05:29] So your business really grew out of a real need because people started hiring you?

Judi: [00:05:35] Yeah, it continues to evolve in that way, right. I think that having that as a foundation, you know, we never put together a business plan in the beginning for our services. The challenge is that we’re very responsive and adaptive. So that means that we are somewhat obsessively going back and examining the services, how we talk about them, who the clients are. You know, we’re also beholden to the public procurement process, you know, so there aren’t always RFPs issued that ask for the type of services that we do, but that’s grown over the years.

Eve: [00:06:17] Just for the sake of our audience. What exactly is human centered design?

Judi: [00:06:22] Excellent question, Eve. Thank you for that. So human centered design is a design process that incorporates human input throughout. This was highly popularized about 30 years ago with firms like IDO, the Stanford d.school, and traditionally has been applied to, you know, technology products. For example, like all the apps that we use, go through a process of empathizing with users, defining what exactly the market is, what exactly the problem is they’re trying to solve, ideating around how to solve that problem in a unique way, prototyping. So, of course, we’re not building it before. We are testing small increments of what a product or service could look like. And then we continue to test that with users. So that’s how that plays out in that technology space or private industry. We take that process, and we apply it to things like programs, policies, procedures within the public sector. So the idea that we’re not just creating programs that exist within the minds of our so-called experts, people who have some letters after their name or have been working in a particular field for a long time, they’re an integral part of that process, but they’re not the only part of the process. So we bring in the end users.

Eve: [00:07:50] So and I also read on your site about something called public impact design. Is that different than human centered design?

Judi: [00:07:59] That’s a great question. Early on, human centered design and design thinking in the public sector is kind of a bright, shiny object right now. It’s gaining momentum. It’s gaining traction. We can’t just take this particular methodology that has worked really well in the private sector, plop it into the public sector and assume it’s going to work well. So, we were playing around with this idea of how CivicMakers uniquely apply as human centered design. And it came up with this. It’s about public impact and it’s about designing for impact. And it’s not just that we use human centered design and the five phases of empathize to find IDA, prototype and test, but that we’re also bringing in systems thinking because we definitely in the public sector, there is no designing in a vacuum. Everything has some kind of reverberation or constraint, right, within a system. And then the other sort of methodology that’s part of that is reflective practice, which is something that a lot of professional fields, such as medical doctors do this where they have to constantly be learning and relearning about their practice, going through certifications, et cetera. So if we are to do that at a public administration level, pause and reflect on what we’re learning as individuals and how we’re applying that in our work, the idea here is that we create change by engaging individuals. That’s reflective practice, helping them collaborate and problem solve creatively with teams. That’s human centered design. And then this third layer is that this is all within, you know, arguably very broken systems. So…

Eve: [00:09:55] Yeah, no, it’s not easy to pause and reflect. I can’t remember when I did that. We are all moving very fast. And it’s that’s got to be pretty purposeful, I imagine.

Judi: [00:10:10] Yeah, definitely. And all of these, sort of, the idea that we’re pausing and reflecting on how we as individuals show up in the work, what are our unique superpowers. Right? How do those map to those of our teams? And then what are we really trying to achieve, those, sort of, systems level view. Even we as a small firm have a hard time living those values, right?

Eve: [00:10:37] Yeah, yeah. You talk about impact. How do you describe impact? What do you see as impact?

Judi: [00:10:45] Yeah, I don’t know that I have a good answer for that, Eve. When we started this firm and in grad school, I actually focused primarily on the concept of impact evaluation. And I did that through the lens of microfinance. And I found that impact can really only truly be defined from the perspective of those who are impacted. Right?

Eve: [00:11:13] Yes.

Judi: [00:11:14] So if we have the World Bank and the IMF and, you know, professors, folks who are, you know, doing extensive literature review and trying to create some sort of standardized framework by which we can measure something like, for example, a quality of life indicators over the life of the loan. We can’t do that in a meaningful way without also being able to source those indicators from people who are served. So, we have a really amazing intern from UC Berkeley right now who’s helping us to develop our theory of change.

Eve: [00:11:54] Mm hmm. I would love to see it. We developed our own little change index, which is our impactful tool and probably out of the same frustration or comments that you just made. I mean, in the physical world, you know, the impact tools we had when we developed this were leads ratings and oh, God, I don’t even know what else. But those those types of ratings for everyday people just make no sense at all.

Judi: [00:12:22] Yep.

Eve: [00:12:22] I mean, they had enough for me, a professional, to understand.

Judi: [00:12:26] Yep.

Eve: [00:12:27] I dug into my urban design background and my understanding of spaces and where people like to be and like to exist in affordable housing and job creation to kind of create a much simpler, more flexible view of what impact might be.

Judi: [00:12:43] Yep.

Eve: [00:12:43] And some of the indices out there were just downright scary.

Judi: [00:12:48] Yeah, and inaccessible, right?

Eve: [00:12:50] Very, very inaccessible. Well, you know, we work with regulation crowdfunding, which demands accessibility. The rule actually says that we need to write everything in plain English.

Judi: [00:13:01] Yep.

Eve: [00:13:02] And so that was kind of the driving force behind our stupid simple index.

Judi: [00:13:08] Yeah.

Eve: [00:13:09] Which actually took an awful long time to develop and figure out how it might work, applied to real estate. Not easy. Yeah. Yeah. I can imagine what you’re doing is even harder.

Judi: [00:13:21] Well I had a feeling, Eve, that this was definitely a topic that we could explore together because…

Eve: [00:13:30] Yes.

Judi: [00:13:30] Right, you accidentally start a civic design firm and accidentally become a human centered designer, and then you have to come up with something to call yourself so that the world knows how to position you within these structures that tell us where people are. Right?

Eve: [00:13:50] Yes.

Judi: [00:13:50] And so I took on this title of Chief Impact Officer, you know, a good six years ago. And I’ve realized that I don’t like any of those words.

Eve: [00:14:03] Yes.

Judi: [00:14:04] I don’t like chief. I am leery of the term impact because…

Eve: [00:14:09] I don’t like titles like Period.

Judi: [00:14:14] And I certainly don’t want to be known as an officer because, you know, I think that word from a public administration perspective, Eve, stay with me here, the idea that, you know, in the public sector, so many of our institutions are designed according to arbitrary hierarchies. Right. A lot of that comes from the sort of command and control this kind of like militaristic aspect of governance. So a lot of the language was

Eve: [00:14:49] Very, very male, you know.

Judi: [00:14:51] Oh. Yes, definitely extractive. Yes. Like, what is it? Divide and conquer. I’m constantly trying to sort of like de-violence or de-militarize my own language because even saying something like front line employees, you know, gives us a mental image of war, right?

Eve: [00:15:15] Yeah, it does. What are frontline employees? That is actually a first for me. I’ve never heard that.

Judi: [00:15:21] Oh, I’m so glad you asked that.

Eve: [00:15:24] I understand it, but it’s…

Judi: [00:15:26] Yeah, these are public facing employees.

Eve: [00:15:30] Oh.

Judi: [00:15:31] These are like the public servants at the DMV that no one is very excited to see, but play a very important role in shaping our cities, right.

Eve: [00:15:41] And so they’re at war with their customers.

Judi: [00:15:44] Exactly. And that’s the image that we’re painting in our heads of public service.

Eve: [00:15:49] Yeah, I worked in a public service job for a couple of years at the planning department.

Judi: [00:15:55] Um hmm.

Eve: [00:15:56] Actually, my boss was the past head of planning for San Francisco, and this was a few years ago and it was the best job I ever had. It was fantastic. It goes both ways. So the public didn’t always treat us very well.

Judi [00:16:11] Right, right. Oh, for sure. Yeah. I love hearing that, Eve. I think that there are many, many, many unsung heroes every day making our cities better. And, you know, I’ll give you an example. We’ve been fortunate enough to be doing this work with the San Francisco Municipal Transportation Agency. And essentially, it’s a training program for public facing employees. So those are the bus drivers, the ticket agents, the parking control officers. You know, the ones who drive those little they’re called gopher vehicles around. Everyone hates them, Eve. Even if you’re not getting a ticket, people see those gophers and they turn red. These people have arguably some of the most dangerous jobs because at least law enforcement, you know, they can defend themselves. Our parking control officers, they have stuff thrown at them. They’re yelled at. And so, part of these trainings are around how they can de-escalate potentially violent situations with the public.

Eve: [00:17:23] Wow. So what is impact then?

Judi: [00:17:27] Oh, right, yes, back to that, what is impact? Some of the metrics that I use are things like hugs and high fives. So, stay with me here, back when we used to be able to do workshops in person. I’ve done workshops with state employees for the California Department of Technology. So I’m a human centered design facilitator for their open enrolment trainings that are open to any state employee across the state. And then sometimes I’ll work within their leadership academy. So it’ll be like cybersecurity professionals or IT professionals. And, you know, we think about state government as being kind of, you know, not very human. So if I walk into a room of people who did not know each other, you know, four, five, six, seven hours prior to that, depending on how long the workshop is and we leave the room and people are giving each other hugs and high fives, that’s an indicator of impact to me.

Eve: [00:18:36] Mm hmm.

Judi: [00:18:37] I know it may sound just like you were saying, surprisingly simple, but the theory is that if we create internal bureaucracies that really respect the creative potential of everyone within that bureaucracy, regardless of where they sit, if people within a municipality, I get emails all the time from some of this really amazing work that I’m so humbled to be able to do, which will be like, I was about to leave the city until I was part of this learning experience.

Eve: [00:19:12] Oh, wow.

Judi: [00:19:13] Because…

Eve: [00:19:14] That’s a great result.

Judi: [00:19:16] Yeah. And those are the things, Eve, that I can’t really quantify. Like, I cannot demonstrate the ROI on the culture change work. That essentially is happening when we’re able to do this.

Eve: [00:19:32] I agree. I agree.

Judi: [00:19:34] And I’m sure you struggle with that, too.

Eve: [00:19:36] Well, we have some clearer indicators, but there were always challenges. Things don’t always work perfectly. But there are other returns on investment that are not, you know, indicator list that I certainly am aware of. Like, you know, the return on the pandemic and Black Lives Matters is filtering through. To my life in an unexpected way, as I’m sure many other people are feeling. So, you know, with, what a horrible year, with some really amazing outcomes.

Judi: [00:20:14] Absolutely.

Eve: [00:20:14] So, was that the way to get there? Probably not. But apparently it needed, there needed to be some sort of seismic event to make people sit up and think, right?

Judi: [00:20:27] Yeah, absolutely. That’s an excellent example. You know, there’s offices of racial equity popping up all over the country.

Eve: [00:20:37] Oh, yeah.

Judi: [00:20:37] So now we have equity officers. A few years ago, it was all about the chief innovation officers and the chief digital services officers. I don’t know if creating separate offices is really the way to do this, right?

Eve: [00:20:55] I’ve always felt like when I’m invited to be on an all-women’s panel at a conference, I just feel like it’s being invited to sit at the kid’s table.

Judi: [00:21:04] Yeah.

Eve: [00:21:04] So, you know, treating everyone equally is really the key. Separate office seems, you know, I don’t really fully understand it. But the way I’m feeling it in real estate is that more and more minority real estate developers are coming to us. It’s a pretty significant shift. And I’m loving that. It’s really pretty fabulous, and I’m convinced that’s a direct result of the last 18 months.

Judi: [00:21:34] Yeah. In theory, everyone treated equally. Love that. And, you know, there is a certain amount of reckoning that people who have historically had access, right. There’s a certain kind of empathy and humility that we as people of privilege have to be aware of every day and think about, what are we willing to give up to make up for some of the, you know, inequities that have existed? I started in sustainability, right. So, 10 years ago when I was in grad school to do a sustainable master’s in public administration, it was like chief sustainability offices and chief sustainability officer. Right. But like sustainability should be part of all of the work. Innovation should be part of all of the work. Equity should be part of all of the work. And I wonder if, you know, as part of this work that these offices are doing, if we can find ways to not be, you know, exclusive, like, here’s the all-women’s conference kind of thing, but really strategize how we might elevate and remove barriers, you know, and I think maybe what you are experiencing in real estate is a by-product of that. We do have to be intentional about barrier remover because it turns out we all succeed when we provide others with the same opportunities.

Eve: [00:23:11] So how does your work then translate to the physical environment? I have to ask that because, you know, real estate is what I think about.

Judi: [00:23:19] Yeah.

Eve: [00:23:19] But I mean, I’ve been to plenty of community meetings in my past, first as a planner in a planning department and also as a real estate developer. And they were always very difficult.

Judi: [00:23:32] Yeah.

Eve: [00:23:34] Meetings with very little meeting of the mind, really. You know, they and us, really, that’s what these meetings are typically. So how does this change that?

Judi: [00:23:46] Yeah, I was thinking about this in terms of some of the projects that. So I don’t need the community engagement efforts for our business. My business partner, Cristel, does. She has a background in planning and community development. She actually started her career at Google and then decided she wanted to do more meaningful work. You know, there are constraints, right, because if a planning department or a housing authority hires us to do community engagement. In some cases, they’re hiring us to do the sort of check the box, have a community meeting at 2pm on a Tuesday. That means the usual suspects show up. Like how many working mothers can show up to a public meeting at two p.m. on a Tuesday, right?

Eve: [00:24:34] Well, especially in underserved neighborhoods where often single mothers who are holding down several jobs.

Judi: [00:24:40] So, yeah, absolutely. Absolutely. And so the pandemic actually going back to what we were talking about a little bit earlier, has made these engagements slightly more accessible. I mean, of course, we still have the digital divide to maneuver, but we were doing a project with the housing authority in Silicon Valley and we were going to have a community meeting the following week before we got the shelter in place mandate, right. And the client would have been happy with twenty-five people showing up to that meeting. We move that online. We used various channels to market it, we made it accessible, we included subtitles, we did some in language facilitation, and we got three times the amount of participation than we had assumed we might get doing it in person. So that’s an example.

Eve: [00:25:45] That’s a great outcome. Yeah.

Judi: [00:25:48] And so how that translates to your point to the physical environment, of course, is that we have more voices saying, OK, if we want this percentage of this development to be affordable, what does that mean? And, you know, because there are some people, there’s like the YIMBYs and the NIMBYs, but like sometimes the YIMBYs are only YIMBYs if it’s like 20 percent affordable housing, but if it’s 40 percent, then they become NIMBY’s, right. So those are the kinds of you know, and then there’s there’s some pretty egregious and painful limitations around the Brown Act and and just some of the constraints that we have with true, meaningful community engagement. But if our clients also get it and they should, because when they engage community authentically into your point, Eve, you know in the planning process, it’s like, OK, we make a decision, we make a decision, we make a decision. And then it’s like, oh, let’s engage community and then community’s pissed off because they’re like, actually, why didn’t you engage us at the beginning, right?

Eve: [00:27:06] Yes. Yes.

Judi: [00:27:07] So our sort of human centered community engagement, like applying that human centered design lens to how we engage community offers to start that engagement much earlier. And it doesn’t have to be with a whole public meeting. Right. We’ve really been experimenting with this concept of civic councils so that there is there is like a learning opportunity. There’s like a co-ownership opportunity. And it’s not just this two-way us against them communication stream, but that we’re actually having deliberative dialogue around what’s going to change in our cities.

Eve: [00:27:48] Because change is scary, right?

Judi: [00:27:51] Yeah, yeah, absolutely. I mean, that’s another thing that the pandemic has shown as though too, right. It is possible for our permitting processes to be online. It is possible for our engagement processes to be online. What would be really nice is if we were able to respond to crises which will just keep on coming, instead of react. So, so much of what we saw was reactive. But we’re also seeing those who are resistant to change. It’s the only thing that is constant, right?

Eve: [00:28:32] I think most people are scared of change. I have to keep reminding myself of that because I love change. I thrive on change. It just drives me. I’m married to someone who has trouble with change. He likes things the same. And I think most people do. And because they can’t visualize what is coming, it makes it really scary. And that’s hard to wrap your head around, I think.

Judi: [00:28:57] Yeah. So the way that shows up in our work, um, well, there’s definitely the built environment, but we do a lot of work around sort of digital infrastructure, digital services. We don’t build those things, but we do some of the engagement around them, right. So whether it is convening community to co-create, lots of alliteration there, digital privacy principles, or helping a municipality internally engage their employees, some of whom have been doing the same paper based process for 30 years, and have that fear they’re going to become irrelevant when their process is digitized. Right. That’s a real scary fear. And if we can get leaders to ask those people, these are not necessarily the quote unquote front line or public facing in some cases, but, you know, like payroll clerks, for example, like that’s still a job in a lot of municipal government. If we can bring them along and ask them, where are you seeing some of the greatest needs or gaps in services? How might we engage your human ingenuity to meet those while we can understand that a lot of your time that you would spend matching up paper-based time cards and doing data entry in a system from 1991 will be freed up. It’s not that they’re going to go away. Right, because…

Eve: [00:30:45] They’re going to do something different.

Judi: [00:30:46] Exactly. And if we ask them, what would you like to do, what are you seeing? As opposed to telling them we’re doing this whole project and it means that you know, 80 percent of your workday is going to change, then I think that we can minimize some of those shocks and some of the fear.

Eve: [00:31:08] So you said that you’ve been very responsive, little company. And I’m just wondering if you thought about how you’re going to scale or if you have a big, hairy, audacious goal.

Judi: [00:31:19] Yeah, I hate the concept of scale, Eve. I mean, maybe hate is a strong word. I am highly critical of the concept of scale because I think some of the magic that we get to co-create with our partner clients where we do that work is due to the sort of hyper localization, is due to the fact that, you know, like I live in San Francisco, I ride those buses with those operators that I’m training. Right. I visit the small businesses that the Office of Economic and Workforce Development is supporting. I think at some point, because we are also just like overachievers, we have a very rigorous internal strategic planning process. And at one point in time, I would say maybe around 2017, when we went from a two-person company to a three person company, we were like, oh, in 10 years we’re going to have 50 employees and we’re going to have offices here and offices here and. I just don’t know that that’s part of what we want to do, because when you reach a certain size, you just don’t have that level of intimacy and relationships. And those are the projects that I feel are most impactful, even if you ask me what I mean by that, and I’ll stumble through not having, you know, the exact metrics in mind.

Eve: [00:32:59] It sounds to me like it’s a little like cloning. Cloning these little offices is, you know, probably the way it might work because you you have an impact in one particular part of the world, but maybe you could do it somewhere else.

Judi: [00:33:12] Yeah, I appreciate that. Some of the scale of the work. Right. In realizing that my superpower is facilitation and co-creating immersive learning experiences. Right. It’s not, like I taught a couple graduate level classes, but I really try to create a space that allows for folks to share their innate knowledge and what they’ve learned about their work. It’s very much about eliminating the power differential between professor and student. And so I had the opportunity to go and test this out in late 2019 because of work that we had done with California Health and Human Services. So they had an Office of Innovation, right, here it is. The Office of Innovation would take people from different departments, train them up an innovation methodology, and then they would work for a year in doing these sort of design sprints with different departments and then they’d go back to their home departments. That model has shifted quite a bit. The Office of Innovation has now morphed into something else because, again, maybe that wasn’t the best approach. But I had the opportunity in working with the Deputy Director of that office to go to Montenegro, which is her home country. And we did a five-day training, immersive training in this concept of digital transformation, which has nothing to do with digital and everything to do with humans, right? So we had teams from Albania, North Macedonia, Bosnia Herzegovina, where else, Serbia and Montenegro. So I had five teams of people from the Western Balkans, of which I know sadly very little about. Right. In terms of their context. And it was sort of scary because, again, the work is very context specific. But, Eve, we had an amazing time and now I have lifelong friends who are ministers of, you know, digital transformation in Serbia. Like I can hit them up on Slack right now. So I do appreciate that. I don’t know that some of the longer term, deeply embedded project work that we do would work elsewhere, but we’re open to it.

Eve: [00:35:42] Well, this has been a delightful conversation. I appreciate that you’re a local girl.

Judi: [00:35:49] Thank you.

Eve: [00:35:50] Local is where your heart is. And it’s pretty fantastic that San Francisco has you.

Judi: [00:35:55] Oh, thank you. We have a multitude of challenges. That’s such a nice reflection. And as part of my project for grad school, I went to Kenya and I interviewed women business owners. This is for another conversation, maybe over cocktails sometime, Eve.

Eve: [00:36:12] Yes, in real life.

Judi: [00:36:16] And I realize that…

Eve: [00:36:17] When the pandemic has been crushed.

Judi: [00:36:19] Exactly. Exactly. And I realized that I don’t need to do that work in Kenya or in, you know, anywhere else that isn’t my beautiful, vibrant and challenging adopted city of San Francisco. So, you know..

Eve: [00:36:39] It’s been delightful. Thank you so much for joining me.

Judi: [00:36:41] Yes, thank you, Eve.

Eve: [00:36:45] That was Judi Lynn Brown. Judi hates scale. Her ambition is to remain hyper local, digging into the minutia of each community she works with. She doesn’t see any other way to continue building on the work she’s doing, human centered community engagement.

Eve: [00:37:08] You can find out more about this episode or others you might have missed on the show notes page at EvePicker.com, or you can support us at Patreon.com/rethinkrealestate for the price of a cup of coffee. A special thanks to David Allardice for his excellent editing of this podcast and original music. And thanks to you for spending your time with me today. We’ll talk again soon. But for now, this is Eve Picker signing off to go make some change.

Image courtesy of Judi Lynn Brown, CivicMakers

She’s breaking barriers.

September 1, 2021

Joanna Bartholomew, owner of O’Hara Developments, is a woman who’s breaking all barriers. 

While Joanna’s background is in social work, community health and financial education, real estate is in her blood. Her father was a developer, and as a young girl she spent time with him, both in the office and on job sites. So it’s no surprise that she launched her own real estate company.

But being a Black woman in the real estate industry is not quite enough of a challenge. On one hand, Joanna is focusing on broad community development by tackling decaying properties in East Baltimore (one block at a time) and breathing new life into them. But on the other, she is committed to providing outreach to the people who will occupy them. To make sure that what she is building will serve the community effectively, Joanna’s organization offers up financial literacy courses and down payment programs, to both educate and support new potential home-owners. All of it to make sure everyone can have a chance at home ownership.

Insights and Inspirations

  • Joanna is one of a few. A black woman with her own real estate company.
  • She’s focussing on community development one block at a time, tackling decaying properties and breathing new life into them.
  • Her past career in social work creeps into her real estate work. She offers up financial literacy and down payment  programs so that everyone can have a chance at home ownership.
Read the podcast transcript here

Eve Picker: [00:00:17] Hi there, thanks for joining me on Rethink Real Estate. I’m Eve Picker and I’m on a mission to make real estate work for everyone. I love real estate. Real estate makes places good or bad, rich or poor, beautiful or not. In this show, I’m interviewing the disruptors, those creative thinkers and doers that are shrugging off the status quo, in order to build better for everyone. When I’m not hosting the show, I’m running my real estate crowdfunding platform, SmallChange.co, where you’ll find impact real estate investment opportunities open to everyone, or you can learn more about me and catch up on some podcasts at my website EvePicker.com.

Eve: [00:01:14] Today, I’m talking with Joanna Bartholomew, owner of O’Hara Developments and a woman who’s breaking all barriers. While Joanna’s background is in social work, community health and financial education, real estate is in her blood. Her father had a real estate company. And as a young girl, she spent time with him in the office and on job sites. So it’s no surprise that she launched her own real estate company. But being a black woman in the real estate industry is not quite enough of a challenge for Joanna. She’s focusing on community development one block at a time, tackling decaying properties and breathing new life into them. You’ll want to hear more.

Eve: [00:02:04] If you’d like to join me in my quest to rethink real estate, there are two simple things you can do. Share this podcast or go to Patreon.com/rethinkrealestate to support this podcast for the price of a cup of coffee.

Eve: [00:02:25] Good morning, Joanna. Thanks so much for joining me.

Joanna Bartholomew: [00:02:28] Hi, Eve. Good morning. Thanks for having me. Yeah.

Eve: [00:02:32] So you’re a pretty rare breed, a black woman developer. And I was wondering how you got there from your initial career choice of social work. That’s quite a journey.

Joanna: [00:02:46] It quite is. So I actually was raised in real estate. My father was a developer. So, growing up, I knew him to just be the person that always would have me in these rooms of either going to a settlement or going to the old Hechinger, which was the former Home Depot, picking up the lumber and looking at like design sketches and things like that. I still remember having to take a construction class in an elementary school. And I have to be honest, I probably picked the classes I knew I could pass. My house, that I had to build it looked better than all the other kids in the class because of my dad. But fast forward, you know, being in the field of social work for some years and working with families that were facing various challenges, one of the most common things that we saw was their access to equity, their access to wealth. And in the population that I worked with were people that looked like me and other brown families that had limited access. And it wasn’t because of anything other than the knowledge and knowing where to get information. So what I wanted to do, expanding on, I said, you know, it’s time for me to fire my boss, get into the roots of what I know, and bring both worlds together so we could be able to provide access to equity. And one of the first places you could do that with is in real estate.

Eve: [00:04:11] So isn’t that interesting? Because my parents sort of grew up always investing that I grew up with my parents, always investing in real estate. They actually were refugees, so they had very little, but that’s when they had money and that’s what they invested in. So I was also very comfortable with real estate. And it really is about a comfort level, isn’t it, with something you don’t understand.

Joanna: [00:04:33] Right. Right.

Eve: [00:04:35] It’s really interesting.

Joanna: [00:04:37] And it does take a level of comfort to know what you know in your brain and have to manifest that into reality. And it requires some guts. And if you have the privilege of seeing that in your younger years, when you get older, it does feel a little bit more comfortable vs. a family that doesn’t know anything about these type of financial terms and systems. And now you’re adding on a big house responsibility onto it. So we want to be able to be that line of support.

Eve: [00:05:06] So what sort of projects do you focus on?

Joanna: [00:05:10] So our projects primarily are residential. The majority of them are three level homes, three story homes where they’re row homes there in the urban community. And we are either transitioning them into single family homes where they can use the whole space for their family or we are actually converting them into duplexes, most of them being bi level units, two bedrooms, two baths, where people can also be able to rent from them for a period of time. Now, with our renters, we do something a little different because, again, we’re encouraging homeownership. We take a portion of their rent and we put it into escrow. So when they’re ready to be able to transition to being a homeowner, they could actually use those funds, especially if they’re purchasing one of our properties towards either down-payment or any moving costs.

Eve: [00:06:02] Oh, wow. So how long does it take for someone to save enough that way to purchase a house?

Joanna: [00:06:11] Well, it really just depends. I mean, everybody’s situation is different. How much they need for down payment, is different and they may not even use it. They may use it towards their moving costs. They can use it however they choose. But I would say if I had to put a number on it, most people could be able to use those funds at least in about a year and a half. Right. So.

Eve: [00:06:35] Right. So this is the social worker in you emerging in real estate.

Joanna: [00:06:42] Yes. Most developers could care less about where you’re moving to next.

Eve: [00:06:46] This is really, this is really cool. So you’re really working on the whole thing. The real estate project and the people who live in the projects.

Joanna: [00:06:57] Yes.

Eve: [00:06:59] So where do you focus on your projects?

Joanna: [00:07:02] So as of right now, we have I would consider it to be our staple development site, which is in Baltimore City. We’re actually restoring a nice portion of the neighborhood. Some people say that we bought the neighborhood, but I don’t feel that way. It’s about two continuous blocks, I would say, in that area that we’re focusing on. And majority of them are actually not all of them are three story buildings. And we’re planning for about 15 single family homes and eight buildings that will actually be duplexes.

Eve: [00:07:35] So I’ve seen the blocks and the architecture is really stunning. And these buildings have been vacant for a while, haven’t they?

Joanna: [00:07:45] Yes, they have, unfortunately in a lot of urban neighborhoods, what we hear and what we see is the aftermath and some of it we’re still fighting that’s affiliated to redlining. And redlining is something that has caused a lot of funds to not be placed in certain neighborhoods over the years, which would have allowed people to become homeowners, which then also brings in other things as far as, you know, very poor behaviors in terms of drugs and things of those nature. So these are neighborhoods that have that are being revamped. But we have to be intentional in how we do it in these spaces, because these are people that have lived here in some shape or form for a long time. But in this particular area of Baltimore, Baltimore had a great flight at one point where a lot of these homes became became vacant. So we’re working with various city programs and some individuals in terms of the acquisition of the properties. And we also make sure that we work with some of the neighborhood associations as well, making sure that they are aware of some of the programs that we have. One of the beauties about adding in the social work piece is that because of our program and through our non-profit, we’re also able to provide up to 43,000 dollars in down-payment assistance as well.

Eve: [00:09:00] Wow. So you have to tell me more about the non-profit. You’re throwing things at me really fast. So what condition are the buildings in?

Joanna: [00:09:11] It varies. Some of them. I mean, you have to, I tell people all the time what we see in like the Home Depot and Lowe’s now as lumber is nothing in comparison to some of the true lumber that was there way, way back in the day. So these houses have stood the test of times. I mean, they have great solid bones. Some of them are still pretty intact and maybe they just need heavy cosmetic work. But there’s also some of them where the roof has already caved in and now we’re doing a lot more extensive work. There’s a good portion of them that are also considered to be historic. So when we restore those, we have to follow certain architectural guidelines. So we have to put back like wood windows. If the staircase was still intact, we have to restore the staircase to its original state as much as possible. We have to take certain pictures, submit it to the historic alliance there to be able to make sure that we’re following things to code. So it’s a little bit a mixture of both that we experience.

Eve: [00:10:18] Cool. So when it’s done, how many units will there be? What will this project look like?

Joanna: [00:10:24] So in this phase of the project, which I consider to be Phase A, there will be a total of 31 units. Between the single families, the units from the duplexes and one of the duplexes has a commercial space at the bottom. So it’ll be 31 units and the the duplexes will bi-level two bedroom, two bath, kind of give you that New York feel a little bit. So it will have that, that feel of a home because you can be able to go upstairs and downstairs. One of the things that we did during the time of when the pandemic first hit and really, really heavy, we readjusted the layout for the single-family homes because we know some people are not going back into the office for work for some time and some children are still going to do hybrid learning or they’ll be learning 100 percent from home. So those homes have a loft area that could be converted back to a bedroom later on, if they chose to. And it also has a private office for whomever wants to use that as well. So we wanted to meet the families where they are in the times that we’re living in because we don’t know how long we’re going to be living this way. So it’s a very convertible house. I would say that can truly grow with you.

Eve: [00:11:40] And what is Phase Two?

Joanna: [00:11:43] Well, Eve, maybe I could say a little bit about that. So,t Phase Two is at very, very early stages. We have some land there that we are considering to do some development on. We can’t talk too much about it, but it could be some brand new construction with some condos. So we’ll see.

Eve: [00:12:04] Ok, and I know you’ve talked to me in the past about open space as well and how that knits into your overall strategy. And can you talk about that?

Joanna: [00:12:15] Yes. So through our non-profit, we manage about 27, 25 lots, give or take, in the East Baltimore section of the city. Our biggest thing is, is reducing vacant lots. So right now, a lot of the lots, we’re just keeping them clean as much as possible. Some of them are side lots next to homes. Some of them are just completely wide open spaces where they used to be homes, but they had to be demolished for whatever reason, more than likely because it was a safety hazard to the neighborhood and they’re just completely open. So what we’ve been doing with one of the particular areas, which is about a little over a quarter acre of land, that space, we’re actually transitioning that to a community park. So on our in our neighborhood, right behind some of the houses that we’re planning to build to restore there, you would now have a community park right in your backyard where you could really be in your kitchen and look out and see your kids playing or any of those things there. It’s going to be really nice. We’re using a concept that we like to call It Takes a Village. So we are blurring the lines of Baltimore City and really allowing people from different cities and states to donate and be a part of reducing vacant lots in urban neighborhoods, period. And that has been going pretty well. So we’re excited to see what it looks like when it comes together.

Eve: [00:13:39] So I want to come back to the non-profit. You said you have a non-profit as well, which is kind of unusual for a developer. Why? And what do you accomplish with that?

Joanna: [00:13:48] So through our non-profit, we only manage space, the green spaces, because they are not providing us any rent. So through our reinvestment model, we donate a portion of our profit from our developments into our non-profit. That helps us to be able to provide financial wellness workshops for the neighborhood. We’ve recently partnered with JPMorgan Chase Bank, which we’re really, really excited about, to be able to offer workshops to the neighborhood. We also have a summer financial literacy program that we’re actually in our fifth year. I couldn’t believe it, the other day when I saw the number. We’re in our fifth summer providing financial literacy specifically for young women. And then we also have our housing and financial counseling program. So for us with a non-profit, it’s not necessarily totally focused on real estate, but it does manage the last that we adopt and or that we own under that umbrella.

Eve: [00:14:46] It’s a really interesting strategy because often in neighborhoods like the one you’re working in you would only be able to have a non-profit developer to accomplish all of this. This is not yet. I’m sure it’s still a soft market. Is that what you’re experiencing? I mean, the market values are going to be different in a in a more established neighborhood in Baltimore, certainly. Right.

Joanna: [00:15:12] Right. So I would say that right now we are still in the early transition part of this neighborhood. We do have some brand new development that has already happened. They they did modular homes right in our backyard where we are. And those were eight. Yeah, I think we’re eight of modular homes and they look beautiful. And we have some other homes that have already been restored and they vary. In terms of price point, you do have some non-profits that have actually built those homes and they were able to take advantage of different funding and they were able to offer them under three 300,000. And then you have some of your traditional developers who have come in and done restoration projects and they’re selling for over 300,000. So we’re still very much in the early phase in this particular area. And it just it does vary.

Eve: [00:16:03] Right. So not absolutely ground zero.

Joanna: [00:16:05] Right.

Eve: [00:16:06] So tell me about some of the challenges you’re being confronted with, both as a developer and with this project.

Joanna: [00:16:15] Right, so as a female developer, one of the challenges is that I’m often taken as the secretary when I walk into most places then the owner. And it’s nothing wrong with being a secretary or an administrative assistant. But it’s the assumption of the fact that she could actually be the owner, that sometimes can be a bit frustrating. And so that can kind of get underneath my skin a little bit. I try my best for it not to get to me, but it can be a bit uncomfortable. I feel like when I get into spaces and I get in and I get a chance to connect with other female developers, I almost feel like it’s a sorority. Like you haven’t seen your sorority sister since college. You’re like, oh my God, just another person like me. And we’re able to connect. Thank God. I had somebody call me yesterday and they were all the way in Boston and they said, Joanna, do you have like two minutes just to say hi to someone? They saw you online. She also female developer. Can you just say hi? And we were like, oh, my gosh, this is great. We have to connect. And, you know, I say that to say Eve, we need more females in this space. We need to have more women investing for sure. But we need to also have more women in the real estate industry. And this has been a very much a male dominated space for a very long time. I still come across in business meetings, in business meetings where men will say, sweetie, honey and I have to correct them.

Eve: [00:17:41] Yeah, oh yeah.

Joanna: [00:17:43] I’m not sweetie, would you say this if I was a man and we were talking about the deal? No, let’s you know, so I have to, often, correct that as well. So that’s some of the challenges that I face on the female side of being a developer. But building in Covid-19, I mean, who would have thought that this would be the time that we would really be doing this would be right in the middle of Covid-19. And it’s like, oh, my goodness. I think the beauty for me, though, because I’m often the person that’s thinking outside of the box, Covid has made every industry have to think outside of the box. So now when I’m going into spaces and I’m talking about for profit and non-profit and down payment assistance and thinking about the actual individual and how it affects their family, people are actually more open-minded now than they were three years ago when we first started.

Eve: [00:18:39] I think that’s very true. Yeah. Yeah, yeah. So so what about financing? I mean, you know, most of the honeys I’ve received have been at banks. I sometimes want to come back with sugar, but that won’t work.

Joanna: [00:18:58] Well, in regards to financing, we’ve been able to be in a good position. I mean, Baltimore’s is one of the places that we that we have our our staple project. We’re also doing some work in the Philadelphia area. And this is this is not the beginning. This is not a very this is the beginning of this level of how we’re going about things. But I’ve been able to do some projects in the past where I was strategic with those funds and really allowed that to be the spark of what we’re working on now. We’ve also done…

Eve: [00:19:28] I think I think it was asking more like how did banks treat you when you walk in the door? You know…

Joanna: [00:19:35] Banks are a little bit a little bit different. I think I’ve come across more of the honeys and the sweeties in the private the private conversations. That could be a little frustrating, but I think the bank so far has been pretty good. And we haven’t had to really work with too many of them. Most of our financing when we’ve done construction and things of that nature has been more of your alternative options. Some people call them hard money and things like that. But I haven’t had a bad experience at the bank, knock on wood that they won’t.

Eve: [00:20:10] Well, that’s an improvement. OK, so no other serious challenges. It looks like you’re roaring along. What about perception, like in the neighborhood?

Joanna: [00:20:23] Well, I would tie that in. And that’s part of where I was going with that. Perception in the neighborhood especially, and I’ll focus on Baltimore because Philadelphia is home for me. When you’re going into a city where you’re not from there, it does require another layer of work. You have to understand how their systems work. But right down to how can you get your utilities turned on is a whole new system, even with some of the things that we’re coming from a different city. Not necessarily using Philadelphia systems and trying to put them into Baltimore, but you’re looking at different systems from various cities. In addition to things that you have learned from a different industry and you’re bringing them into a city that you’re now in a room with other creatives, but now you’re bringing a different process to them because they may have only understood how things go in Baltimore, but now you’re bringing in new information and you want to do this in a strategic way where you’re not trying to flex a muscle and so to speak to them. But you want them to start thinking outside of the box of how they can be able to address some of the challenges. So I would say in a nutshell, it’s been positive overall, but at the same time, we’ve had situations where you do have people wondering, well, who is this woman? Where does she come from? How does she know this and how does….but now I could say that we’ve gotten past that part. And I want to say 95 percent is very much welcome in opening. We can pick up the phone, ask questions, get the support that we need with no problem. And Baltimore has become almost like a second home for me.

Eve: [00:22:08] That’s nice. But what about the neighborhood itself, the people who live there?

Joanna: [00:22:12] Right. So the people that live there? One of the things that I did from the very beginning, and this is before we did any construction on any property, I went I knocked on the door of the local church and I sat with one of the associate pastors asking them questions about what, how the neighborhood operates, what’s the vibe in the neighborhood, and I did not I did that not only with the church but even when we were out, some of my meetings are not just your formal neighborhood association meetings or your land use committee meetings. Some of these meetings, Eve, is right on a stoop. Sitting with someone that lives in the neighborhood. Asking questions and engaging with them before your you know, they just see you doing demo. And that has been very helpful. So, I mean, I think I might have one of the best security systems in the area, and that’s called neighbors now because of the fact that we have this relationship. So we will welcomed very early on with positivity. I didn’t have any issues with neighbors because I went to them. I didn’t wait for them to come to me.

Eve: [00:23:16] That’s great. So they trust you and they’re looking forward to what you’re building, right?

Joanna: [00:23:20] Oh, yes, absolutely.

Eve: [00:23:22] That’s wonderful. So you just made it a little harder for yourself. You added crowd funding to the mix. Your project of Aruka Midway in Baltimore is listed on my platform, Small Change. And that’s just another layer of complexity. Why did you do that? What do you hope to, what do you hope the outcome is?

Joanna: [00:23:50] What I hope for the outcome to be is for in urban neighborhoods, for wealth to be more normalized by the people that live there. And this is what I mean by this. Growing up I grew up in North Philly. That’s considered, quote unquote, the hood for some people. And when we will see development happening, even if you went off to college or came back, you’re like, oh, my goodness, what happened here? Ms. so-and-so used to live here. This school building used to be here. One of the common threads in the neighborhood and not just in North Philadelphia is, well, I didn’t even know what happened. Nobody ever talked to us about it. And we often feel boxed out, left out. And then definitely there was no one saying to us, well, how we could be able to at least reap some part of the return for things that are happening right in our neighborhood, that they also want us to patronize it. You want us to come shop at these retail places and things of that nature. So while we’re doing the crowdfunding raise, is to now provide an opportunity for people that live in the neighborhood, people that can relate in urban neighborhoods or those that want to support this type of development structure for them to also have a piece of what we’re also going to be reaping as well. That’s why we’re really creating it. We’re already doing the education in the community. We’re already providing the housing counseling through partnerships. We’re providing down payment assistance. So now the thing is, where can we do this in a way that, yes, we are able to raise the funds to do the development, but we also strategically do it in a way where those that can connect with this area in some shape or form can also be able to see what it looks like when you get that dividend check every year or see what it looks like when you can say, I own a piece of that restaurant that I go to every Sunday for family, a family breakfast. Those things start to matter. So that’s why I decided to create Aruka Midway. It’s a part of restoration for the neighborhood. And Aruka actually means restore in Hebrew.

Eve: [00:25:55] Oh, I didn’t know that. Thank you.

Joanna: [00:25:57] Yeah.

Eve: [00:26:00] Yeah. So, yeah, there’s something very palpable about people wanting to be involved in and engaged. And crowdfunding seems to just go that extra step. They can actually say I own a piece of that. I made it happen. Right?

Joanna: [00:26:13] Yes, absolutely. It’s the story that’s able to be told.

Eve: [00:26:17] Right. So what’s next for you? What’s ultimately your big, hairy, audacious goal, Joanna?

Joanna: [00:26:26] Believe it or not, and some people are often like, what, you don’t want to do this in 20 other cities? I absolutely do not. I want to live. I want to be able to enjoy the fruits of my labor and be able to enjoy time with my family. So doing this in more than three cities is not the goal. Three cities will be our max. We’re still identifying what that third will be. And ultimately, what we want to be able to do is for companies that see this to be a structure of purpose in their real estate development, is to be able to sow a seed and be their partner in helping them get started. Be a part of that funding for them where they could be able to come to O’Hara Developments and say, hey, I found a block, I found a neighborhood, or maybe it’s just one house. I know it fits into your model. Is there a way that you could support me? So if we could do that in a way of being some form of an equity partner in the beginning, giving them the consultation that they need, the support that they need. As long as they are looking to mirror a socially conscious and impactful model, the way that we have it, we want to be able to be that source for other developers in urban development.

Eve: [00:27:41] That’s a great goal. So thank you. Thank you very much for talking with me today. I hope that listeners will go check out your offering on SmallChange.co. We can’t talk too much about it here, but there’s lots about it there. So here’s to your success, Joanna.

Joanna: [00:28:00] Thank you, Eve. Thank you and thank you for having me today.

Eve: [00:28:09] That was Joanna Bartholomew. Joanna Bartholomew changed her career path from social work to real estate, and yet she didn’t. It’s not just about the vacant and decrepit row houses that she’s rehabbing one block at a time. For Joanna, it’s also about the people who will occupy them. She immerses herself in the community to make sure that what she is building will serve it well. And she offers up financial literacy and down-payment programs so that everyone can have a chance at home ownership.

Eve: [00:28:51] You can find out more about this episode or others you might have missed on the show notes page at EvePicker.com, or you can support us at Patreon.com/rethink real estate for the price of a cup of coffee. A special thanks to David Allardice for his excellent editing of this podcast and original music. And thanks to you for spending your time with me today. We’ll talk again soon. But for now, this is Eve Picker signing off to go make some change.

Image courtesy of Joanna Bartholomew, O’Hara Developments

One year. 41 more conversations.

July 28, 2021

41 amazing people. 41 inspiring conversations.

Cynthia Muller. Richard Rothstein. Andre Perry. Charmaine Curtis. Lyneir Richardson. Darryl Scipio. Libby Seifel. Beth Silverman. Patrick Quinton. Daniel Parolek. Charles Durrett. Heather Hood. Diana Lind. Scott Flynn. Atticus LeBlanc. Sam Ruben. Andrew Luong. Stephanie Gripne. Shannon Mudd. Ken Weinstein. Garry Gilliam. Andy Williams. Daniel Dus. Patrice Frey. Bruce Katz. Christopher Leinberger. David Peter Alan. Annie Donovan. Michael Shuman. Dan Miller. Scott Ehlert. Katie Faulkner. A-P Hurd. Max Levine. Brian Dally. Jonny Price. Michael Lee. Kevin Cavenaugh.

These are the rockstars of my show.

Season Three starts soon …

Read the podcast transcript here

Eve Picker: [00:00:14] Hi there. Thanks so much for joining me today for the final episode of Rethink Real Estate. For Good, season 2.

My name is Eve Picker and I’m on a mission to make real estate work for everyone. Real estate can help to solve climate change, can house people affordably, can create beautiful streetscapes, unify neighborhoods and enliven cities. 

You can learn more about me at my website, rethinkrealestateforgood.co, or visit my real estate crowdfunding platform, SmallChange.co. Our projects offer impact, solve housing problems, invest in neighborhoods and give everyone the opportunity to invest and build wealth for as little as $500.

[00:01:12] Today marks the second anniversary of this podcast. Two years ago, I didn’t know that our audience would grow as it has. In fact, two years ago I wasn’t sure we would have an audience at all. Now 10,000 people download episodes every month. That’s 10,000 people who care about thoughtful and impactful real estate solutions.  Wow!  I am humbled that all of you want to listen in.

This second year has been an opportunity to learn from yet another class of extraordinary leaders and innovators in real estate. My guests are working on housing solutions, policy issues, manufacturing, in fintech, on preservation, on developing new technologies and on providing real estate metrics, on mobility issues, as architects, on sustainable development, on community capital, on equity for women and equity for minorities and in many other niches, pushing the boundaries of the built environment to be better for everyone. 

The range of work that is being accomplished is quite awe-inspiring.

[00:02:25] Perhaps the most important theme this year was equity.

Cynthia Muller, director of Mission Driven Investments at the Kellogg Foundation. has been described as a “thought leader of the impact investing ecosystem and a trailblazer in the field.” In No guilt. Just Action. she reminds us that every time there has been an opportunity for black and brown people to build an asset, to build wealth, it’s been taken away from them. Let’s change that. 

Richard Rothstein and Andre Perry have written about these inequities.In The Color of Law Richard argues for a national civil rights movement to ensure that we all get to reap the economic benefits of living in this rich and diverse country. And In Know your price, Andre share findings that homes are underpriced by 23 percent, or $48,000 per home, in majority black neighborhoods. That’s $156 billion in lost equity.

[00:03:31] Charmain Curtis, Lyneir Richardson and Darryl Scipio are a new breed of black developers. Charmain has built a successful career as a developer despite being a black woman. She didn’t realize what she was up against until she was in her 30s. In Spread the Wealth she ponders how wealth could be distributed equitably to everyone.

In Building Generational Wealth, Lyneir describes his plan to buy 100 community shopping centers with 100 community members, all focused in majority black neighborhoods. He provided the first opportunity to 140 investors on Small Change early this year.

[00:04:17] Justice runs deep with Darryl.  In Turning renters into homeowners he describes his latest passion project, Savers Village.  He aims to help every tenant save enough for a down payment on a home.

And Libby Seifel is focused on women.  In Women building collective muscle, she describes the network of women leaders in real estate she has built. After more than 30 years in the industry, she is no longer the only woman in the room, and that some of the biggest new projects in the Bay Area are being driven by women.

[00:04:56] Housing solutions are importantly getting a lot of attention.

Perhaps the boldest of these is Beth Silverman’s Lotus Project. In Radical in its Simplicity she tells us how ,for just $800, her organization can successfully house a homeless family and change the trajectory of their lives forever.

We learn about accessory dwelling units as an affordable housing solution in Yes! In My Backyard! Patrick Quinton has developed a manufactured solution that drops a 32×14 foot ADU into a typical 50-by-100-foot lot in Portland, Oregon without hitting the setbacks and without requiring city design review. And he’s raising money for this project on Smallchange.co

[00:05:48] On the west coast, Daniel Parolek, architect, coined the phrase, The Missing Middle just as the critical absence of affordable housing was becoming a major planning issue for cities nationwide. He explains what the missing middle is, why it is important and how we can build more of it. 

Charles Durrett brought co-housing from Copenhagen to the US many years ago and wrote a book about it. He explains why he’s spent a career in co-housing and how it can make people’s lives better in It takes a Village.

[00:06:27] In Northern California, Heather Hood oversees efforts for the Enterprise Community Partners that ensure low- and moderate-income residents have access to affordable, quality housing. We talk about the enormous size of this problem in The elephant in the region.

And Diana Lind wraps it up for us in Lets be Brave. She’s written a book called Brave New Home in which she argues that the single-family home is at least partly to blame for our current housing woes.

[00:07:01] Technology is rapidly transforming the real estate industry in many different ways as well.

Some of my guests, like Patrick Quinton and Scott Flynn in Manufacturing change, are focused on manufacturing affordable homes in factories. Scott’s company, IndieDwell, manufactures smaller, sustainable and affordable homes at the pace of 10 homes per week and growing.

But others are pursuing new ideas.  Atticus LeBlanc tells us about PadSplit in One Room at a time.. He wants to dramatically change how we address affordable housing by using space that is now under-used in everyday homes.

[00:07:46] Or Sam Ruben in 3D-printing, robotics and automation, oh my! His company is printing buildings and hopes to create affordable and sustainable homes with their new technology.

And finally, Andrew Luoung who has deconstructed the often lengthy and confusing process of small scale real estate investment, making it accessible to everyone.  In Andrew loves real estate he describes the online turnkey service that he has developed into Doorvest.

[00:08:20] Some guests are focused on fertilizing tranches of future impact investors and leaders.

None is more passionate than Dr. Stephanie Gripne. In The impact accelerator, she tells us about founding the Impact Finance Center with a mission to identify, train and activate philanthropists and investors to become impact investors. Her big, hairy audacious goal is to move a trillion dollars into impact investing.

Dr. Shannon Mudd is right behind her, teaching students how to invest $50,000 of real money for maximum social impact. His Young Angels are carrying this knowledge into their professional careers.

[00:09:09] Others want to pay it forward.

Like Ken Weinstein, a highly successful Philly developer whose career was inspired by his landlady in Germantown. He’s created a boot-camp for aspiring developers called Jumpstart Germantown and describes the program in Jumpstarting a community.

[00:09:32] Garry Gilliam may be best known for playing in the NFL. Today he has a second career as an impact real estate developer. He tells about his first project in The Bridge. It came about as a joint effort with Garry’s friends from the Hershey School, a philanthropic school for low-income children. That school gave them all a leg up and now they want to give back to their community. 

Or Andy Williams, a former Marine who was determined to secure his future through real estate. He’s built a substantial portfolio of homes, a real estate development business focused on larger projects, and now, a program that seeks to turn veterans into entrepreneurs just like himself.  

[00:10:23] Some guests, like Daniel Dus and Patrice Frey, are focused on building on what’s already there. Learn how Daniel is planning to redevelop the dramatically underutilized historic luxury estates of the Berkshires for the shared economy in Everything old is new again.  And in Saving Places, Patrice explains the role of the National Main Street Center in servicing the revitalization of commercial main streets in big cities and small towns alike.

Bruce Katz moves the focus back to metro areas in Cities are networks. As a foremost policy expert, Bruce argues that cities must knit together solutions. It’s an imperative. And he calls this the new localism.

Christopher Leinberger is thinking along the same lines in Back to the Future. As a renowned urban strategist, teacher, developer, researcher and author Chris thinks “Back to the Future” got it right.

[00:11:30] While David Peter Alan enchanted me in I’ve been working on the railroad with his singular passion for the country’s railway system. He has ridden the entire Amtrak system and about 300 transit providers in the U.S. and in Canada.

Annie Donovan and Michael Shuman are focused on alternative finance. Michael thinks we have it Totally backwards. Local owned businesses make up 60 to 80 percent of the private marketplace in the average U.S. community. But economic developers and subsidies almost always overlook them. And Annie believes that disruptive capital is critical for solving thorny problems. She describes her pursuit of fairness in economics and finance in The world beyond banks.

[00:12:27] A handful of guests are diversely focussed on sustainability in the built environment.  Perhaps the most interesting is Dan Miller, who has launched a platform that connects everyday investors with farmers who need loans. He’s Stewarding the Future of Farming with investments as low as $100.

Scott Ehlert and Katie Faulkner are mass timber experts.  Katie as an architect with an eye on sustainability in From here to there.  In Mass timber for the masses, Scott tells us about the installation and cost benefits of a proprietary hollow core mass timber system he is designing that uses 50% less wood fiber. And, as if that is not enough, Scott is also designing a robotic fabrication facility to anchor a new wood product innovation campus, in California.

While A-P Hurd remains focused on building Livable and delightful communities.

[00:13:28] This class of guests would not be complete without my colleagues in the crowdfunding industry.

Some like Max Levine and Brian Dally are focused on real estate.

In Hello, Neighbor we learn about Max’s Neighborhood Investment Company, which has a mission “to localize wealth creation and broaden access to neighborhood equity.”  While in Get in on the ground floor,  Brian describes the platform that he has built into the go-to funding platform if you want to fix’n flip property.

Jonny Price, previously with Kiva and now with Wefunder, is focused on Filling the “crazy” gap. There’s a common theme for Johnny – financially excluded and socially impactful businesses.And Michael Lee is Building Virtual Communities using blockchain. Instead of using blockchain for crypto, he’s using it as an organizing tool to democratize the power of data.

[00:14:31] Finally, what better way to end than with Kevin Cavenaugh a developer in a class of his own. In I do a bunch of weird stuff, you can tap into this unique developer. Left brain, right brain, head and heart all come to bear on his wildly creative buildings. “I’m tired of mocha-colored, vinyl-windowed boring. I can’t change the fact that the streets are gray, and the sky is gray. But the buildings?” says Kevin.

Phew. That’s a lot of podcasts.  I’ve enjoyed every interview with every person.  I’m in awe of them all.   But it’s time to take some time off to recharge and get ready for Season Three. We’ll be back refreshed in September with many more amazing people for you to listen to and for me to learn from.

Thank you so much for joining me.  Now go forth, invest a little in your community and make some change!

Young angels.

July 21, 2021

Dr. Shannon Mudd is an economist and educator with a University of Chicago pedigree, specializing in microfinance and impact investment.

He currently runs the Microfinance and Impact Investing Initiative program (Mi3 for short), which he founded about 8 years ago. One of his hottest classes teaches students how to invest $50,000 of real money for maximum social impact. This might seem trivial in the investment world, but it’s powerful ‘homework’ for students testing the waters of impact investing for the first time.

When Haverford College first looked at creating microfinance programming at the college, Shannon was a visiting professor and offered a proposal that would get students involved. His eventual job description said “something about engaging students in sustainable and socially responsible investing.” Shannon says, “They left it up to me to figure out what that would be.”

Shannon has turned teaching economics into a meaningful and hands-on exercise. His students gain real world experience learning how to invest for more than a financial return.  And they are taking that knowledge with them into the job market and passing it on.  Impactful classes for impact investing.

Read the podcast transcript here

Eve Picker: [00:00:14] Hi there. Thanks for joining me on Rethink Real Estate. I’m on a mission to make real estate work for everyone. Real estate can help to solve climate change, can house people affordably, can create beautiful streetscapes, unify neighborhoods and enliven cities. So I’m on a journey to find the most creative thinkers and doers out there. I’m not the only one who wants to rethink real estate. You can learn more about me at EvePicker.com or you can find me at SmallChange.co, a real estate crowdfunding platform with impact real estate investment opportunities open for investment right now. And if you want to support this podcast, please join me at Patreon.com/rethinkrealestate where there are special opportunities for my friends and followers.

Eve: [00:02:24] Today, I’m talking with Dr. Shannon Mudd, an economist with the University of Chicago pedigree specializing in microfinance and impact investment. He currently runs the Microfinance and Impact Investing Initiative program, MI3 for short, at Haverford College. One of his hardest classes teaches students how to invest 50 thousand dollars of real money for maximum social impact. This might seem trivial in the investment world, but it’s powerful homework for students testing the waters of impact investing for the first time. When Haverford first looked at creating microfinance programming at the college, Shannon was a visiting professor. He heard about the proposal and offered a plan that would get students involved. His eventual job description said something about engaging students in sustainable and socially responsible investing. Shannon says, They left it up to me to figure out what that would be. I’d like to be one of Shannon’s students. Shannon, thanks so much for joining me today.

Shannon Mudd: [00:02:38] It is a pleasure to be here and I think turnabout is fair play. It was great to have you come and talk to my class with Jonny Price and Topiltzin from Honeycomb Credit. So, yeah, this is great.

Eve: [00:02:50] Yeah. More and more of all of this, right?

Shannon: [00:02:53] Mm hmm.

Eve: [00:02:54] So I wanted to start by asking you, you’re an economics professor and you teach microfinance, and I wanted you to just tell us what exactly is microfinance?

Shannon: [00:03:06] Certainly. So, microfinance is basically about providing people in poverty with very small loans. And originally, it was designed to help entrepreneurs, people who have some kind of a small business that they are trying to earn additional income. It could be selling in a market. It could be making some kind of product that they are manufacturing by hand, something like that. And the loan is to be able to, basically just working capital to provide materials, maybe buy a sewing machine or something like that with a capital investment. But what’s key is that when you’re lending to that population, you can’t use the same kind of techniques that a bank uses because banks are looking for two things when you’re doing a loan assessment. They want to know there’s collateral and these are people in poverty and probably are not going to have access to collateral that banks is going to want. And then two, often there’s very, very little information about them for them to be able to for the bank to be able to really get a sense of if they were a good borrower or not. So there’s not necessarily a credit bureau, something like that. And then there are some other issues that the microfinance industry was able to work with to kind of come up with a different technology of lending. And so, for example, instead of collateral, to use what is often thought of as social capital. To provide the incentive for the borrower to use the loans like it was intended to be used. To pay back regularly so that the microfinance organizations that get its money back. So they often lend into not just an individual, but a group of individuals that come together to make their payments at the same time and actually have groups of, say, five or eight that will all come to weekly meetings. There will be a member of each of those groups that will pass the money forward for the whole group, which saves a lot of time, lowers the cost because it’s very labor intensive to go and collect very small loans from a lot of people, which makes the average cost very high. So, looking for anything they can do to try to lower those costs for those loans. And that’s, you know, one of the techniques they developed. They have groups that meet that all pay at the same time to reduce the time of the loan officer and then also using these groups as a way to reinforce payment discipline. But also, there’s a hope that when these groups form that they become socially cohesive. We can maybe give advice to each other about what they can do to make their businesses better.

Eve: [00:05:49] What are some recognizable microfinancing institutions in the U.S.?

Shannon: [00:05:55] In the U.S., Grameen has a U.S. Presence in New York, and so Grameen was started in Bangladesh and they are often considered sort of to be the grandfather MFI institution. So they’ve been doing some group lending in New York. I’m not sure if they spread beyond that, but probably the most common sort of microfinancing in the U.S. is done through CDFIs, Community Development Financial Institutions. And so, these are institutions that are raising funds and then lending into very low-income areas. And they can do a lot of different things. Some of them are doing real estate development. Some of them are doing small business loans. But there are some that are actually doing microfinance.

Eve: [00:06:38] Interesting. So how did you get interested in microfinance?

Shannon: [00:06:42] I came by it honestly by having dinner conversations with my wife who was in the industry.

Eve: [00:06:48] Oh, interesting. And and what’s your background?

Shannon: [00:06:52] So I am an economist, and my original research orientation was toward issues of growth and development. International capital flows interested me for a while and then more about sort of small business finance and how crises might be affecting that. And then that sort of naturally led into more and more interest in the microfinance industry and what they were doing differently from small business in my conversations with my wife and other people that were her colleagues.

Eve: [00:07:21] Interesting. Interesting. So you teach at Haverford, right. And what do you teach at Haverford?

Shannon: [00:07:27] So I have a kind of a unique situation in that I was visiting Haverford for a year. There were rumors that an alum was interested in funding some programming in microfinance because he would have been interested in it. And so, I went and talked to the provost and said, OK, you know, I hear this is a possibility. What are you thinking? The provost at the time was thinking, well, they’ll use the money to bring in some marquee name person to sort of sit in residence for a couple of weeks a year. And I said, OK, if that’s what you think is the best use of of this opportunity, fine. I gave him a list of some names and contact information to follow up. And the year continued and there was nothing moving forward with that. And I’m looking around Haverford. I really am impressed with Haverford. I’m impressed with its educational sort of way of doing things, impressed with the students in the way that they seemed very engaged in their own education, more so than any other place I had taught. I was more of a instead of sort of spoon-feeding people, you sort of say, go look over there and see what you find. And that is a very fun place to teach. And I decided that maybe there could be another way to approach this opportunity. And so, I drew up an alternative plan, which was to hire somebody to teach a course in microfinance, to get students engaged in research and consulting opportunities to bring in speakers, maybe hosted a conference, etc., and took it to the provost. She said, this sounds great. And they hired me to stay on. And I basically wrote my own job description, which is kind of nice. But they did add this one little half of a sentence, which was and also get students engaged in socially responsible investing. And so that was something I had to figure out what that would mean. And doing my own due diligence, I wasn’t really interested in doing the stock portfolio. Publicly traded stocks, select-in select-out type of thing, that really interests me, I wasn’t sure would interest them. There were some shareholder activism that was already occurring on campus with a small portfolio, some portfolio that was a part of the endowment at that time. So that was going on. So it makes sense to go in that direction. And then I stumbled across this idea of impact investing, particularly angel impact investing. And that seemed to fit more with the ethos at Haverford. And we’re talking about, you know, engaging in sort of basically private equity deals, early-stage social enterprises. It fit with the social justice emphasis that Haverford has always maintained. And so I was able to launch a program on impact investing.

Eve: [00:10:12] So what happens in one of these impact investing classes? How does the year go?

Shannon: [00:10:18] It’s it’s really kind of an interesting set up. And as far as I know, there’s not other examples similar to this. So, first of all, I have to see if there is interest among the students at Haverford. And so, I actually paired up with the investment analyst with the endowment to teach a class just an evening, non-credit class, six evenings over six weeks on impact investing to see if there was interest. And so, we just sort of set up a basic class at first talked about investing and what does the financial sector actually look like? Because there are business classes at Haverford and there is now a corporate finance class that I teach which has been taught off and on, but now I’m teaching every other year. So, there wasn’t any really background on this to any great extent. And so, it became a very practical class to talk about, you know, the different types of investment vehicles. But what does it mean to invest not only for the potential to earn a financial return, but also to generate some kind of a positive social or environmental benefit? So we talked about how do you actually assess impact, what are the different type of impact measurements, et cetera. And so once we did that class and saw their success, I decided to launch the class and then the person that had been sponsoring the work that I was doing in the microfinance when you heard about it, he thought this is an interesting direction to go also. And basically he said OK, would 50 thousand dollars a year to invest, be helpful? I said, yes, it would be great. I sort of had this idea that we might want to eventually collaborate and do some co-investments with an existing impact investing fund. And now that there was some money that we could actually commit to that, okay, I can actually go talk to people who are going to take me seriously. And it was about this time that I met somebody from what was then called Investor Circle, now Social Venture Circle. And she told me that in Philadelphia and we’re just outside of Philadelphia, that there was a group of angel impact investors, that was a local chapter of Investor Circle and now Social Venture Circle, that was really strong and sort of being in the vanguard for the type of investing that this group was doing. And so I went and talked to them. It’s great. What happens is once a month, the members meet, and they invite two firms to pitch. And as they listen to the entrepreneurs, they ask questions. And eventually the entrepreneur leaves. They talk among themselves to see if there’s interest in doing a deeper dive. Do a real due diligence on this firm, report back to the group a month later and then two months later, sort of say, okay, this is what we found. We’re investing, we’re not investing anybody interested in joining that investment. And so it’s a great group. And even though this seems way more risky than anything I imagined doing, this kind of early stage equity investing, the opportunity to actually be able to bring students with me to these meetings where they could be in the room where it happens. They could observe the types of questions that investors were asking. What is it they thought was important? What is it they were concerned about? It was just too good of an educational opportunity to pass up. And when I first told the the foundation of the alumni, this is what I was thinking about doing about had a heart attack. But they also recognize that this is just a very, very unique educational opportunity. And so what happens is, you know, the class we talk about what is impact investing. We talk about how the financial sector works in different types of securities that are available. Then we talk about impact and then we start talking about how do you actually do diligence on an early stage firm. And then the last five weeks, we go through a screening process. We source firms from Social Venture Circle. Also, we have a relationship with Mercy Corps Social Venture Fund also with beneficial returns, and we find live deals that are open usually between November and December that we can do due diligence on. And then the students we narrowed down to four firms, the students are split into four groups and they go into due diligence for about three to four weeks. And then they present their due diligence to an investment advisory council, which is made up of alums and some staff. And there are questions posed to them during their presentations and afterwards. And we break and have a nice dinner and then we come back together and sort of plenary and say, OK, students, step back from all that work you’ve done, these individual firms, because I know that you can become very much a cheerleader for the firm that you work on. But now we need to step back and say, OK, we had this opportunity to actually invest 50 thousand dollars. Are these firms investable? If they are, should we invest 15 thousand or 25 thousand? If they are not investable, are there any guideposts that make us consider going in, looking at them again? And what would those guideposts be or are they not investable? And so we try to come up with consensus and then with that consensus recommendation, we set that off to the foundation that works with us and they make the investment.

Eve: [00:15:39] Wow. So, when the students do the due diligence, I mean, how do they go about evaluating these companies?

Shannon: [00:15:47] So I think it’s, sort of, a standard way of looking at due diligence. Of course, we’re coming in with very, very little experience to be able to make judgments very critically. I mean, we’re still new at this, and every year is a new set of students. But we are often trying to co-invest with other investors, for example, from Investors Circle. And so, if we are coordinating due diligence, we can participate on the same investor calls and so we can hear the questions they are asking, or we can be adding questions to the list of questions that are sent to the entrepreneurs. And so ideally, that’s how it works, that we’re actually collaborating with social venture circles, sometimes another angel group that we are involved in the process together. Sometimes it’s just us alone, but often, and it works best, we have the opportunity to work with others. We’re usually able to have direct contact with the entrepreneur. To ask them a set of questions and get their answers. Sometimes we follow up with other people in the sector or academics who follow in a sector, for example. And so that’s what we do, very much like a standard due diligence process that an angel group would do, except that we have a lot less experience going into it.

Eve: [00:17:05] And the younger angels. So, I don’t know, can you share what investment picks they’ve made and how many years have you been doing this?

Shannon: [00:17:16] So I believe this is our eighth year. We’ve made 11 investments.

Eve: [00:17:22] Okay.

Shannon: [00:17:23] And we’ve had two exits.

Eve: [00:17:26] Wow.

Shannon: [00:17:26] One was a firm that unfortunately did not survive, but the other firm actually returned a more than 2x return in less than two years.

Eve: [00:17:37] That’s pretty good.

Shannon: [00:17:37] Not a bad track record so far. But of course, the average time for liquidity that for an exit is about seven years. So we’re still on the, sort of, the cusp of when we’re hoping some more exits will come through. Although with this last year, I feel like everything’s been pushed back a year or so, almost like a lost year in some ways.

Eve: [00:17:57] Yes. So what sort of investments did they decide on? And the second part of that question is, would you have made the same decision on your own, the unusual decisions?

Shannon: [00:18:08] Well, okay, let’s see. So, one of the first companies we invested in is a company called Wash Cycle Laundry. And they are a Philadelphia company. What the entrepreneur CEO Gabriel was really interested in doing was actually he had worked in manpower development, worked with formerly incarcerated people with recovering addiction, sort of this hard to hire population. And he was kind of frustrated with the limitations he faced in working with an NGO. And so, he decided to open his own company, had a very interesting business plan, which was to do delivery laundry services in downtown Philadelphia. But instead of having an offsite laundry facility where everything is laundered offsite and then taken in a van into the city and distributed, because that leaves a pretty high carbon footprint, the original idea was instead to work with local laundromats to get them to use, you know, best in class, you know, highly efficient, low water usage, washing machines. Contracted with them on their downtime to do the laundry and then deliver everything by bicycle.

Eve: [00:19:19] Interesting.

Shannon: [00:19:20] And so had some really good success in Philadelphia. A lot of small businesses like spas and gyms and but also had some bigger contracts, too, and they have since pivoted a bit. And now they’re actually working with hotels and working with hotels in Philadelphia, with hotels in Boston. And so that’s been an interesting company to work with over the years. It’s had its ups and downs, but really have great respect for the CEO and the way that he’s been able to take what is really a pretty low margin kind of industry, but be able to fulfill the important mission that they’re trying to do.

Eve: [00:19:59] Interesting. What about the company that exited successfully?

Shannon: [00:20:03] Yeah. Successfully. So that’s a company that is called CodeMonkey and it’s actually, was an Israeli company that was coming into the U.S., which is how we became aware of them. What they do is they have a very gamified way of teaching how to do coding. Sort of a low bar kind of Java language. But it’s all through programming to get a monkey to be able to get some bananas. And they had launched in Israel and had great success in Israel. It actually really had success in the Israeli school systems. And so, they’re coming to the U.S. And what we really liked was the fact that you had a freemium model, and you had a very, very low price level, which meant that even under-resourced schools had opportunities to be able to deploy this. And so, we were looking forward to working with them when to try to get them to make sure they were measuring sort of what kind of schools they are working with. It wasn’t just the high resourced schools. Then they got bought out. They got bought out by a Chinese company, which was also interested in getting into the U.S. educational space. And so we did well.

Eve: [00:21:13] Interesting. And what about real estate? Any real estate investments? They are difficult.

Shannon: [00:21:18] There have not been any. And I think that you have to understand, we’ve got one semester to really kind of cover a lot of ground.

Eve: [00:21:25] Yeah, yeah.

Shannon: [00:21:25] It’s hard enough just to figure out how to work with analysts and entrepreneur. You know, real estate, sort of a whole different way of approaching due diligence. And so, there was one time actually it was a deal that you guys were involved in. The class did screen, but they were scared.

Eve: [00:21:43] Maybe next time I can help somehow, not on my own deals, but just thinking through real estate or perhaps something simple, like a fix and flip. Although, you know, one wonders what the impact is there. Right?

Shannon: [00:21:59] Right.

Eve: [00:21:59] Anyway. Oh, that’s really interesting. So how many students have you taught in this class so far?

Shannon: [00:22:05] So when I started off, I was limiting it to 12. So because the idea was I could find three live deals and I had some success with that. I was able to get three live deals pretty regularly. And but I had these huge waitlists. There were more people in the waitlist then I was letting in the class. But I always told students that if they stayed for the first two weeks of class, that I would allow them to get first pick to come into class the next year I taught it. And then one year I realized that I had 12 people that had stayed for two weeks, which means I would have already filled next year’s class.

Eve: [00:22:43] Wow.

Shannon: [00:22:43] I said, OK, I’m going to try to bump it up to 16. And so that meant I had to find four live deals and I did that. It was, we were successful in finding the four live deals. And so I’ve been doing it with 16 ever since then. So I guess that makes, let’s see, six times twelve plus another, another thirty two.

Eve: [00:23:04] Oh wow. That’s a lot of people. That’s over a hundred. So, I have to ask, what are these students go on to do? Do you track them? What sort of impact does this have on their lives? Because they, you know, if they really want to get into this class. Clearly they must be really interested in this.

Shannon: [00:23:20] Well, they are, but my attitude, one of the things I do also is that the only prerequisite I have for the course is introductory economics, and the reason is because I want to make this available to English students, science students, because I think that part of what the course is about is for us to think more intentionally about how we deploy our capital as individuals. And, you know, just like we take in to consider many different factors, we decide what jobs we take, and it’s not just about the one with the highest salary, that it could be just as important to have something that’s more aligned with our values, that might be important to us, that we can also think about how we invest our capital that way, too. And so, part of what I to do with the class is to make sure students recognize that this is possible. I think they hunger for that and show that at least one way they can do this. Now, when I first started, of course, this was only for people who were accredited investors to be able to do these kinds of private early-stage equity investments. But now with crowdfunding, you know, they actually had the opportunity to take the lessons from this class and start

Eve: [00:24:35] Start applying them.

Shannon: [00:24:37] Exactly. You know, build up a small early-stage equity portfolio of their own by using some of the crowdfunding platforms.

Eve: [00:24:44] And do you know if they have, like have any of them done that?

Shannon: [00:24:48] I don’t know that. I don’t know that. But I do know that one student has gone to work for Ashoka. Another student is actually working for a fairly large investment fund, I guess a medium sized investment fund who has become more interested in impact investing. And they have been asking them and one of the reasons they hired them is because they liked this person because they liked what they were doing in this class and they’re able to talk, a lot of them talk about how it’s so great for their interviews to be able to talk about what they learn from this class and what they were doing, what they learned from it, the skills they gained from it et cetera. But anyway, when a student is working for a medium sized investment fund who is just starting to go into impact investing and is really kind of calling on them to to engage in that, even though they’ve only been there for two years.

Eve: [00:25:40] That’s pretty fabulous. So out of all of this in your class, what excited the students the most do you think?

Shannon: [00:25:47] So I think that they really enjoy the opportunity to participate in the investor calls. That’s probably the biggest thing. To hear the investor, to be able to actually sometimes even have a relationship with the investor, with their own conversations with them, but also be able observe the kinds of questions that investors are asking and to hear, to pick up on what they think is important. You know, it’s clear and one of the biggest lessons from my own experience was the entrepreneur so important and understanding why and and recognizing and seeing the rapport between investors and the entrepreneur or the lack of rapport that happens as well.

Eve: [00:26:33] You talked about impact measurements earlier. So, when they evaluate, what are you using to measure impact and how does that play into the decision?

Shannon: [00:26:44] So what we’ve been doing is we’ve been adapting a technique, I guess it was bridges that was doing this. And so what we do is instead of an exact measurement, what we have been doing, say, okay, let’s judge each of these firms on a couple of different criteria. In terms of impact, and this actually came from Mercy Corps Social Venture Fund. Let’s look at them in terms of depth, breadth and reach. So ,breadth is about how many people are going to be touched by this. The depth is how actually big of an impact each individual feels and then reach is, okay, is this a targeted population that we really care about that has been marginalized or under-resourced in some way? And so, basically, we have a matrix that we put up for those and rate them with a three, two or one and just come up a little radio diagram so that we can for each of the four investments we’re looking at, we can look at a similar graphic saying, yes, we think this has a strong reach, but it has very little doubt. Or another one has, you know, a very important throughout they’re going to touch a lot of people in climate change, could potentially touch a lot of people, but it could be very, very small depth. And then we also look at other ESG, in other words, is a company headed toward, for example, B Corp certification, are they really trying to align the way they run the company with the values that we would expect from a good company? Also, additionality, is there any way that we, as a college campus or students could actually add value beyond just the financial investment? Usually that’s a no. I mean, we’re a bunch of students, but we have actually had success. We invested in a company called Vega Coffee that is a company that recognizes the value chain of coffee, most of the added value comes in the packaging and the roasting, not down in the growing. So, the farmers get very, very little value from the whole coffee value chain. And so, what Vega coffee has done is working with farmers and farmer cooperatives down in Nicaragua and Colombia to get them to do the roasting and packaging and then through subscriptions provide the U.S.

Eve: [00:29:04] Oh, interesting.

Shannon: [00:29:04] And they had made a created a business line going into colleges and universities. And we were the fifth college to actually adopt them. After we invested in them, we introduced in the dining center and the dining center really liked what they were doing and so they contracted with them. So that was an additionality we could have. And then but most important is probably alignment. And alignment is really thinking about as this firm grows and becomes successful, as their potential for financial return gets higher and higher, does the impact also get higher and higher? And so, is there a connection? We always see these, when you’re looking at early-stage companies, they always say these projections of their revenues with the hockey stick going like this. Well, the question is, what’s going to happen to impact as you become more and more successful in terms of revenues, in terms of your profitability? Does this impact grow as well? And one of the other firms we invested initially as a company called Thread International.

Eve: [00:30:06] I know Thread. They were actually a tenant of mine.

Shannon: [00:30:09] Oh, really? And they were there in Pittsburgh.

Eve: [00:30:11] In one of my buildings. And there when they started in Pittsburgh, yeah.

Shannon: [00:30:16] That’s right. So, when we first looked at Thread, they were very intentional in that they first set up a supply chain of this recycled plastic from Haiti. And then they started taking that recycled plastic and turn it into thread polyester thread materials and then trying to market that to big brands and they achieved some success. They, for example, had a contract with Timberland et cetera. And then they actually have now created their own brand called Day Owl. And they have a great backpack. I’ve been using one for two years and so I’m a big fan of that. But we initially were concerned that they said they were never worried about running out of supply of recycled plastic. From Haiti, from their supply chain.

Eve: [00:31:00] Right. Right.

Shannon: [00:31:00] And that made me realize so as they get bigger and bigger. There’s not going to be a greater impact because that commodity production of the recycled plastic is not changing. You’re always producing more than we actually need. Mm hmm. And so that means that even though the company either financials go like that, the impact is kind of going like that. And so first we decided not to invest, but then what they recognized also is that they had a capability of actually starting a supply chain. And so they started working in Honduras and they’ve now spread to some other countries, too. And so, the impact is growing because they are establishing these supply chains in other countries.

Eve: [00:31:43] That make sense.

Shannon: [00:31:44] So that alignment. Does the impact grow with the company is also something we take very seriously.

Eve: [00:31:51] So you started off with microfinance and not really thinking about impact. Now, it’s a lot of impact. I want to know what next interesting class you’re cooking up.

Shannon: [00:32:05] Yeah, that’s a good that’s a really good question. Actually, the alumn that I work with, he is very interested in sort of the more, I’m not sure the terminology, I’m still researching this, but sort of understanding all of the environmental impacts of a supply chain and trying to really reduce waste in every single way you can. And he is in a production where a field where he’s been able to do this with his own production and because he’s been able to really track what he is doing with all, for example, the waste of the products and actually reduce waste and work with his suppliers to actually reduce waste that they’re in and can track all this. He is getting a lot of attention from big manufacturer, big brands who need to have that kind of information for their own internal ways of measuring sustainability and meeting their own sustainability goals. And so more about understanding sort of how to arrange supply chains, communicate, measure all that stuff.

Eve: [00:33:18] Interesting.

Shannon: [00:33:19] I think he’s been talking about teaching a class that’s more along those lines. So we’ll see. That’s going to take some work. But I’ve got a sabbatical coming up and so maybe that’ll come out of my sabbatical.

Eve: [00:33:29] Fun. So, some big questions for you. What do you think needs to be fixed in the world of finance?

Shannon: [00:33:38] Wow, that’s a big one. That is a big one. I feel like in the United States, in particular, that finance should be sort of like a lubrication for the machine. And shouldn’t be an end in itself, and I feel like it’s become too much of an end in itself and that this chasing of returns and this idea that we can come up with, you know, new securities that will somehow spread risk and therefore make it more efficient that oftentimes we’re making things so complicated that they are non-transparent and it’s not clear how to identify who is actually bearing the risk. I think we become very complicated and in ways that have not served us well.

Eve: [00:34:33] I think that, you know, the whole point of microfinance is that it’s sprung up to serve an obvious need that no one else is serving. So, we’ve got venture capitalists who want to make a lot of money and are not interested in anything that doesn’t make a lot of money. And we have banks that don’t want to take any risks at all. And in between, there are a whole sea of businesses that need to happen to serve us and create jobs and innovate and everything else. And they have such a hard time finding financing.

Shannon: [00:35:06] Yes, exactly, and we’re seeing some innovative ways to try to do this, we’ve certainly got information and in different ways and we’ve had in the past, but it’s not clear who’s benefit is.  It’s is not clear that small business is benefiting from in these advances that we’ve got.

Eve: [00:35:25] Yeah, yeah. Okay, so one final question. Is there anything else you’re really excited about in your work?

Shannon: [00:35:31] I’m working with some students right now to develop a program that we hope will be ongoing. We are collaborating with ImpactPHL, which is a sort of an affinity group here in Philadelphia. It’s trying to really make Philadelphia a destination for social enterprise, develop the whole ecosystem around it. And so, one of the things we’re doing is we’re working with ImpactableX, which is a very specific way of measuring impact that I really like, because it tries to really tie impact to the growth of revenues in a way that makes it much more manageable and accessible for early stage companies that don’t have a long track record. And another company organization called Upped Impact that is trying to better identify sources of capital with the types of impact they’re interested in, the types of investing and securities that they are interested in. And the idea is to be able to take a few companies during the summer with some students to take them through this ImpactableX to better articulate and quantify their impacts and then identify good sources of capital for them for their next raise further down the road.

Eve: [00:36:41] Oh, that’s a great plan. That’s really interesting. I’d love to hear more about that. But with that, I’m going to end this interview and I actually would really love to hear more about that. So, when you’re ready, let’s do another one.

Shannon: [00:36:55] Well, call me at the end of the summer. We’ll tell you how we do and what the plans are for the next summer.

Eve: [00:36:59] Ok, thanks very much. Bye.

Shannon: [00:37:01] Bye bye, Eve.

Eve: [00:37:12] That was Shannon Mudd. Shannon has turned teaching economics into a meaningful and hands-on exercise. His students gain real world experience, learning how to invest for more than a financial return. And they are taking that knowledge with them into the job market and passing it on. Impactful classes for impact investing.

Eve: [00:37:44] You can find out more about this episode on the Show Notes page at EvePicker.com or you can find other episodes you might have missed, or you can show your support at Patreon.com/rethinkrealestate, where you can learn about special opportunities for my friends and followers. A special thanks to David Allardice for his excellent editing of this podcast and original music. And thanks to you for spending your time with me today. We’ll talk again soon. But for now, this is Eve Picker signing off to go make some change.

Image courtesy of Shannon Mudd, Patrick Montero and Haverford College.

Investing locally.

July 19, 2021

Vibrant, thriving communities need locally owned businesses. Local businesses can create a vigorous local economy, provide more jobs and reduce poverty. In the US private sector, small businesses produce two out of three jobs and generate approximately fifty percent of the GDP. And locally owned businesses also give rise to more civic engagement, higher voter participation and more volunteerism.

Everybody wants to live in a lively, prosperous neighborhood, but that’s not where most investments are going. The majority of Americans still invest in stocks and bonds, benefitting large corporations outside their communities. Banks typically only approve twenty percent of small business loans and venture capital funding only goes to a lucky one percent.

Small business needs those investment dollars.

Michael Schuman, economist, attorney, author and entrepreneur, is an avid advocate for local investing. He believes that start-ups and small main street businesses make a robust economy. In his book, Put Your Money Where Your Life Is, Michael outlines strategies for investing locally.

  • Invest in you. There’s nothing more local than owning your own home. Once you pay off your mortgage you can invest in energy efficient improvements to reduce your household bills. You can pay off credit cards and student loans or lend money to family or friends at a lower-than-market interest rate.
  • Invest in other people. There are many ways to invest in local small business and real estate. There might be a larger local project raising funds from individual investors to improve existing businesses or develop new ones. It’s also possible to invest in local government projects through a municipal bond offering.
  • Save locally. Open an account and deposit your money in a locally controlled and operated financial institution. These community focused financial institutions have local decision-makers and serve the local community well.
  • More options.  Join a local investment club or start one. Slow Money, which catalyzes local food investing, has local chapters or investment clubs too. Or invest through community development corporations or a micro-credit fund.

The more you engage with your community, the more you will learn about local investment opportunities.

Listen in to my conversation with Michael to learn more.

Image by John D. Norton

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