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Zoning

One room at a time.

December 9, 2020

Atticus LeBlanc is the founder of Padsplit, a technology platform dedicated to affordable housing, with no barriers of entry. Atticus, who studied architecture and urban studies at Yale, has been an affordable housing advocate and real estate investor for over a decade, with a company that owns and manages over 550 affordable residential units. But he founded Padsplit with a much bigger goal in mind. He wants to dramatically change how we address affordable housing by using space that is now under-used – whether in our own house or a rental property. He wants to make every available room a safe, clean home for someone who really needs it, all while providing a fair return to homeowners.

PadSplit’s platform allows homeowners to list a room, or to work with local contractors to reconfigure a house to optimize the space for multiple tenants. PadSplit houses typically offer five to eight furnished bedrooms, with shared bathrooms, kitchen, dining, and laundry rooms (no living rooms), with all utilities, internet and a cleaning service included, for a weekly rent. To rapidly provide new affordable housing in our changing economy, Atticus wants PadSplit to take hold in a really big way. So, he’s planning to grow the 1,100 rooms that are on PadSplit today, to many hundreds of thousands of rooms. PadSplit is his moonshot. 

Atticus has written in-depth Op-Ed pieces for the Forbes Real Estate Council blog, is the co-chair of ULI’s UrbanPlan Education Initiative, and he co-chaired the Design For Affordability Task Force in 2018.

Insights and Inspirations

  • Atticus wonders how we’ll ever catch up on the affordable housing we need to build if we don’t think differently.
  • Every spare, unused room can be a fresh start, and safe home, for someone who needs it.
  • PadSplit is a private market solution to a problem that is generally managed inefficiently with subsidies.
  • PadSplits are generally located near public transit.
  • No traditional corporate leases. No deposits. Month to month. Fully furnished. Stay a month or stay a year. People can live in PadSplits to live close to their job (where they otherwise may not be able to afford a unit), or simply to get back on their feet.

Other Information

  • Atticus has three rituals that keep him grounded: Journaling, exercise and nightly dinners around the table with his family. He also loves fishing and backpacking whenever he can escape from his work routine.
Read the podcast transcript here

Eve Picker: [00:00:09] Hi there. Thanks so much for joining me today for the latest episode of Impact Real Estate Investing. My guest today is Atticus LeBlanc, founder of PadSplit, a technology platform dedicated to affordable housing. Atticus has been an affordable housing advocate and real estate investor for over a decade now, his company owning and managing over 550 affordable residential units. But he founded PadSplit with a much bigger goal in mind. He wants to dramatically change how we address affordable housing by using every space that is underused, in our own house or in a shared home. He doesn’t care how. Every room is a safe, clean home for someone who really needs it. You’ll want to hear more. Be sure to go to EvePicker.com to find out more about Atticus on the show notes page for this episode. And be sure to sign up for my newsletter so you can access information about impact real estate investing and get the latest news about the exciting projects on my crowdfunding platform, Small Change.

Eve: [00:01:26] Hello, Atticus. Thank you so much for joining me today.

Atticus LeBlanc: [00:01:30] Absolutely. Pleasure to be here, Eve. Thank you for the opportunity.

Eve: [00:01:33] Yeah, I’m really looking forward to that conversation. Because you’re doing something pretty unusual. You started a company called PadSplit, and I’m wondering why you started it.

Atticus: [00:01:45] Sure. Yeah. So I think ever since I was a kid, I enjoyed solving problems. And maybe charging at windmills bigger than, bigger than where appropriate at any given time. And this has just been a really big windmill. I’ve been in in real estate my entire career here in the Atlanta area, going on 18 years now. And have been an entrepreneur for the last 15. And then in housing, specifically, for the last 12. As an entrepreneur in the housing space, I came to see a lot of what I felt was wrong with the industry, and the growing, let’s just say, affordable housing crisis for lack of a better word, and lack of supply, and lack of customer discovery for people who were the front line workers within our communities. And folks who ultimately had to commute hours or several hours a day to be able to afford a place to live and get to their place of work. And so, when I got to a point in my career where I felt like I was comfortable financially and had built up enough of the real estate portfolio that could support my own family, this was kind of a moonshot endeavor to look at ways to really solve the underlying fundamental issues of housing, on affordability, not just in the Atlanta market, but trying to do so around the country, and potentially around the world.

Eve: [00:03:10] So, PadSplit splits pads, it’s a great name. What does a PadSplit house look like, typically, after you’ve finished renovating it?

Atticus: [00:03:21] If we’ve done our jobs well or if our owners and real estate investors have done their jobs well, it looks from the outside like any other traditional housing unit, whether that’s a single family home or apartment. On the interior, it’s a little bit different. But essentially it’s just geared to allow single person households or individual workers in our communities to be able to rent individual rooms rather than entire homes. So, because we, we’re a marketplace and we align incentives with real estate investors who are generally looking for higher returns, one thing that may be different is you’re typically going to see more bedrooms in a PadSplit home than you would in a typical home. And the reason for that is in a traditional rental home environment, or any home environment, you have a lot of inefficient, underutilized and unmonetized space. So, if you’re going to rent a property, there’s almost no cost included in the rent for the formal dining room, for instance …

Eve: [00:04:28] Right.

Atticus: [00:04:28] … or the home office. And there’s no reason why, given the fact that we have a lack of housing supply, that these spaces shouldn’t be utilized to actually house people. And so, what PadSplit does as a marketplace, it allows those spaces to be utilized on an individual contract basis with each one of those people who needs a place to live. And in doing so, also makes the home more profitable for those real estate investors. And so, the difference is you would see, instead of a formal dining room, you’d see that room converted into a convertible living area where you actually have a bed instead of a dining room table. And that owner is getting paid for it rather than not.

Eve: [00:05:11] So, by doing this, you can include traditional investors who get a return and you don’t need subsidies, you’re not relying on the government to produce affordable housing. Is that right?

Atticus: [00:05:24] Exactly. Exactly right. Yeah, and throughout my career I’ve worked with a number of more traditional affordable housing programs and have consistently been frustrated by …

Eve: [00:05:35] Oh, they are so complicated.

Atticus: [00:05:37] Yeah, it, well, not just the complication, but the time. The time and energy and effort that goes into creating those units, and meanwhile, we have an abundance of outside opportunity. Right? There is …

Eve: [00:05:52] I think also not just the time and energy. I’ve done some work like that, too, but it’s an industry that kind of hasn’t caught up to what people want today. So, it can be pretty inflexible.

Atticus: [00:06:03] Absolutely.

Eve: [00:06:04] About, you know, what an affordable housing unit should look like.

Atticus: [00:06:08] Yeah, I’d say there are two major issues with the affordable housing industry, let’s call it. And one is the fact that virtually every program is designed to limit profit. And where profit is created or treated as an enemy. And instead they will pay as a percentage of cost. It’s OK to get paid as a percentage of cost, but not as profit. And what you do is you misalign incentives there. Where an affordable housing developer who’s maybe redeveloping a property, they have a home with perfectly good kitchen cabinets, but if they’re getting paid on a percentage of cost, they are now motivated to spend those public dollars to replace those perfectly good kitchen cabinets with brand new ones, because they only get paid if they actually spend that additional subsidy. And I’d say, overall, in most of the programs I’ve worked with, they generally have that same ideology. That they need to pay a fee rather than thinking about what is the most efficient solution possible.

Eve: [00:07:15] Right.

Atticus: [00:07:16] The second issue is just customer discovery, in that if you look at the Low-Income Housing Program, for instance, which has been probably the most successful affordable housing creation program in American history, three million units over about 30 years, there’s still no customer discovery there, where they’re evaluating the needs of the individual residents. The rules that are governing what types of units are created are ultimately from a consortium of government officials with some private advice from developers, but almost never based around purely, OK, you are a person who is in need of housing – What exactly do you need and what is the most efficient way to create that?

Eve: [00:08:02] Right. Right.

Atticus: [00:08:03] And so as a result, you spend a lot of money creating something that isn’t necessarily geared towards the end customer.

Eve: [00:08:09] What do you include in a PadSplit room, and how did you discover what your customers want?

[00:08:15] Yeah. So, what’s included in a room, and really this goes hand-in-hand with what the customers want. Rooms are fully furnished. They include all utilities, Wi-Fi, laundry, telemedicine and credit reporting into one single bill. And that bill is charged on a weekly basis, or on individual pay periods when people get paid. And this came out of the customer discovery process when I was managing properties that I owned, and particularly in lower income apartments, I ran into situations where I saw people that would end up late on their rent and under eviction because ultimately they decided to pay a utility bill, a cable television bill, for instance, in the middle of the month, and didn’t have enough money left over by the time the first of the month rolled around to be able to make that payment. And it was mind boggling to me, initially, that why would anyone ever choose to do that? And as I dove a little deeper, it occurred to me, well, wait a second, you know, we’re obviously, we’re almost at the end of the month now, but if I asked you or anyone else, what day of the week does November first fall on? No one, almost no one would know off the top of their head.

Eve: [00:09:40] Right.

Atticus: [00:09:40] But we all know that today is Wednesday. And if I get paid on Friday, it’s very easy for me to budget around that.

Eve: [00:09:47] Right, right, right.

Atticus: [00:09:48] And at the same time, if I’m living paycheck to paycheck, then it’s very difficult for me, and me personally, I mean, I’ve long put a lot of my stuff on autopay just because I know I won’t remember. But if you don’t have the financial capacity to do that and you have to really be careful about your budgeting, it’s not easy when you have a cable bill that’s due on the 12th and a water bill that’s due on the 23rd and so forth and so on. And you start to compile all these bills. And people are just not spending their money as wisely as they should be because it’s not top of mind.

Eve: [00:10:26] Right, right.

Atticus: [00:10:27] And the prioritization of those expenses is not anything that’s easy to do. And then on top of that, as I looked at the traditional housing industry, and in a rental property where people would have to pay large upfront deposits, we all know that there’s a huge portion of the population that doesn’t have the money, doesn’t have any savings …

Eve: [00:10:48] Yes.

Atticus: [00:10:48] … to be able to do that. And so you really want to just wait around for them to build the savings so they can get the deposit? Or do you want to figure out a way to create easier access? And so, that’s really what we’ve done, is created lower barriers to entry for individuals who are in need of housing, but also kept the billings on a regular schedule that’s easy to remember so that they can afford them.

Eve: [00:11:11] Right, right, right.

Atticus: [00:11:11] And they don’t have to come up with those upfront costs to outfit their bedroom or apartment or house on the front end, that just further exacerbates their affordability issues.

Eve: [00:11:22] So, where you start your operations?

Atticus: [00:11:25] So, started here in Atlanta. I really kicked off my housing career, I’ve been in Atlanta now for 20 years, almost. I kicked off my housing career in late 2007, early 2008. Really a touch before that, but really just got into the swing of things before the crash had really been public, but it was clear that something was going on, and that home values were much lower than they should have been, although at the time I had no idea why, and no one could really tell me why. But it’s been a long time coming. And we’ve been working on this problem for a long time.

Eve: [00:11:58] You started in Atlanta. How many units you have now and where they located?

Atticus: [00:12:03] So, we have about 1100 units today.

Eve: [00:12:06] Oh, wow.

Atticus: [00:12:07] And they are still mostly in Georgia, although we have a handful of units in the Texas market. And we’ve got some in Alabama, we’ve got some in Virginia. And we’ll be making a larger push into, into the Houston metropolitan area, as well as a couple other markets here over the next several months.

Eve: [00:12:28] And what are your tenants look like? Who are they?

Atticus: [00:12:31] Here in Atlanta, our members, as we refer to them, average income is around 25,000 dollars a year. It’s the cashier at your grocery store, the barista at your at your coffee shop, the security guard at any local retail establishment or hospital, Uber drivers, Lyft drivers, administrators in various government offices.

Eve: [00:12:54] That is shocking. Administrators and government offices.

Atticus: [00:12:57] Oh, yeah. Yeah, I mean, we’ve we’ve had police officers. We still have some teachers. Average age is, is just under 40, about 39 years old.

Eve: [00:13:04] Oh.

Atticus: [00:13:04] About 60 percent single women. And here in Atlanta, we’re 97 and a half percent African-American. But yeah, I mean, I refer to this group of people really as the invisible population. But I challenge any of your listeners to just ask next time you’re in some sort of retail environment, or heck, your Amazon delivery driver. But the folks who work in your community, whether that’s a hairstylist or the, anyone at the grocery store, where do they live, ask them where they live. And I think you’ll be intrigued to find the answer. But it wasn’t until maybe five years ago or so, I really started to understand that you could be working full-time in this country and very easily be homeless.

Eve: [00:13:48] Yeh.

Atticus: [00:13:48] And just that there are almost no housing options available for people that earn less than around 35,000 dollars a year that are the traditional options without any subsidy.

Eve: [00:13:57] I always make a habit of asking Uber drivers,= if that’s the full time job. And I’m, I’ve been stunned hear who has to moonlight, Uber driving …

Atticus: [00:14:09] Yeh.

Eve: [00:14:09] … over the years to make ends meet or to pay for groceries or to make the rent payment. It’s pretty shocking …

Atticus: [00:14:17] Yeh.

Eve: [00:14:17] Especially on the West Coast.

Atticus: [00:14:20] Yeah, definitely. I mean, even here in Atlanta, which is a relatively affordable city, we have a young woman who’s now been with us for almost three years, who works as a pastry chef in Midtown. But before PadSplit, she was commuting an hour and a half each direction …

Eve: [00:14:35] Oh, wow.

Atticus: [00:14:35] … to get to her place of work. And then I remember the last time I was in San Francisco asking my Uber driver where he lived. And he lived with his family in Fresno, three hours away. But then four days a week, he shared a studio apartment in Daly City near the airport. And that was how he made it work. So that he could spend some time with his family in Fresno. It’s incredible when you see the lengths that people have to go to just to find reasonable housing. And these really are people that our economy relies on on a regular basis, but really just go unnoticed.

Eve: [00:15:08] That’s pretty heartbreaking. So, I have to ask one question as an urban designer and architect, what do the neighbors think …

Atticus: [00:15:17] Yeh.

Eve: [00:15:17] … when you renovate the house?

Atticus: [00:15:19] Depends very much on the neighbors, right?

Eve: [00:15:21] Right.

Atticus: [00:15:21] It would be no surprise to anyone that we have NIMBY opposition, you know, folks who say not in my backyard.

Eve: [00:15:28] Well, I’ve heard, Atticus, that quite a few people say, on my podcast the last month that NIMBYism is probably the biggest reason why we’re in this predicament.

Atticus: [00:15:39] Oh, unquestionably. Yeah, I don’t deny that at all, and it’s frustrating. I mean, with with a lot of those those conversations where people say, OK, well, yeah, I think the person who works in my grocery store should be able to live here. And my question is always, do the people who serve your community deserve an opportunity to live there? And almost no one ever says ‘no’ to that question. Right? But they will say, well, yeah, but the government is going to fix that.

Eve: [00:16:11] Right.

Atticus: [00:16:12] And, or the cities are working on that problem. And I don’t think anyone really has an idea of just the scope and the depth of the issue and how bad things really are. And the fact that if we as a society are not working to change these issues on our own, nobody’s going to get anything done. And so, yeah, I mean, absolutely, there are lots of neighbors who, under the guise of, quote unquote, protecting the integrity of single family neighborhoods, which they conveniently forget, like all of those zoning codes were based in systemic racism going back a hundred years, that it’s OK for all of this space to go to waste while you have people who are working full-time, that are living on the street or commuting three hours.

Eve: [00:16:58] Right.

Atticus: [00:16:58] And I mean, that’s a real difficulty and something that I think we as the community or as a nation of communities and neighborhoods ultimately have to decide where the line in the sand really is. And at what point do you say, OK, in our country, everyone should have equal access to opportunity and housing opportunity almost goes without saying, but what are we willing to do to live out those ideals?

Eve: [00:17:27] So, you’ve thought a lot about affordable housing solutions. Why this one?

Atticus: [00:17:32] Well, for me, I was intrigued by private market solutions that didn’t require subsidy programs. And don’t get me wrong, I’ve worked with a lot of subsidy programs and particularly housing choices and still am an owner of a number of properties that work with housing choice participants. But just the time, right? It was, how quickly could I do something today that could create a groundswell of support and address the problem as expeditiously as I felt like it needed to be addressed. And so that’s really the reason why I looked at private market solutions, was because I knew that if you could align those incentives to just create more efficient market opportunities, then I had already seen over the course of my career how strong some of those forces could be. Where here in Atlanta, I watched entire neighborhoods change over the course of just two or three years because of the actions and investments of not one large company, but tens or hundreds of independent individual real estate investors and entrepreneurs. Sometimes for better, sometimes for worse.

Eve: [00:18:43] Yeh.

Atticus: [00:18:43] And so, the idea was, OK, well, right now we are decrying the gentrification and displacement in a lot of these communities. And I agree, that I think in a lot of ways, the displacement especially, is heart wrenching and contributes to the same problems that we’re seeing with people having to move further and further away from their places of work. But what if we could take the same group of individuals who really are just pursuing their own best interests, which we can’t expect them not to. And you said, OK, well, instead of contributing to gentrification and displacement in these areas, what if I gave you another option for investing that allowed you to create more affordable housing? And if you could make affordable housing more profitable than the other alternatives that people had so that the best option available was also one that was a societally good thing and created positive social change for these largely marginalized groups, then those investors would absolutely pursue those. And that was really the thesis that led me to create that split in the way that we’ve done.

Eve: [00:19:44] How much do your tenants, or your members pay per month compared to a unit like what, that they would have to go out and get in the marketplace?

Atticus: [00:19:53] Yeah. And it’s not apples to apples, because our units are all-inclusive.

Eve: [00:19:58] No, of course not. There’re furnished, and electric and utilities and everything, right?

Atticus: [00:20:02] Exactly. Yeah. But it’s about 600 dollars on average, across our portfolio, that people pay on a monthly basis.

Eve: [00:20:10] How much vacancy do you have, because that’s always a good indicator.

Atticus: [00:20:13] Yeah. So, right now we have about 45 rooms or so that are available, so we stay pretty well full. Of course, back to the customer discovery and user question. What we found too is if you’re new to town, if you come here and you’ve got a job, you don’t really want to sign a 12-month lease, you’re trying to figure out what part of town you want to live in.

Eve: [00:20:37] Yes.

Atticus: [00:20:38] And so …

Eve: [00:20:39] It’s like co-work, for housing.

Atticus: [00:20:41] Yeah, similar. Similar. Yeah. I mean, it’s but so our terms are certainly shorter. On average, we still see nine months as an average term …

Eve: [00:20:50] Yeh.

Atticus: [00:20:50] But we absolutely have folks who come to town and are trying to get their bearings or get their feet under them, or maybe they’ve just been through some sort of traumatic situation like a divorce or the death of a loved one. And they don’t need something long-term. They need an affordable place to stay for three months.

Eve: [00:21:08] Right.

Atticus: [00:21:08] And so we see those as well. And that certainly contributes to the amount of vacancy as well. But, yeah, we stay pretty well full.

Eve: [00:21:16] And I have a feeling that you chose this path, as well, because it’s a way to scale what you’re doing. I’d love to hear your hopes on scale.

Atticus: [00:21:25] Yeah, I certainly had no business starting a technology company.

Eve: [00:21:30] Kind of like me.

Atticus: [00:21:31] I am a real estate Neanderthal. But I was intrigued by what I had seen AirBnB do over the preceding 10 years, in terms of, just how individual hosts around the world were able to take this model and run with it. And I wanted to do the same thing with much more positive social impact for affordable housing. And I wanted any real estate investor, or homeowner, candidly, or housing provider of any kind, anywhere, to be able to pick up these sets of tools and provide affordable housing in their communities, regardless of what their thesis may be. If they wanted to create housing for farmers or teachers or employees at a certain facility, that they would be able to use these same sets of tools to be able to do that. And that was really, the major reason why I started PadSplit as a technology marketplace as opposed to a real estate company, was because I certainly didn’t fancy creating this mega-corporation that owned thousands and thousands of homes. And, oh, by the way, even if we did, that still wouldn’t be near the impact that I was trying to create in the world.

Eve: [00:22:49] Do you own any of the buildings yourself at all or are they really …

Atticus: [00:22:53] Personally, I have two. The first prototype and then I have one other one. But other than that, no. We have maybe 65 or 70 different owners of all the properties.

Eve: [00:23:05] Oh.

Atticus: [00:23:05] Anyone from an individual homeowner, all the way to institutional or sub-institutional investors. I do have one room in my personal home that I rent through the platform. We don’t really count that one.

Eve: [00:23:17] So, how do you manage those building owners? Because I can imagine some bad ones might creep in.

Atticus: [00:23:24] Well, a lot of that is baked into the model. Right? Where we don’t do traditional corporate leases the way that other similar companies have done, where we’re the ones making the improvements. The owners are ultimately sharing in the profitability. So, they see a direct correlation between the quality of the unit and their bottom line. And that’s really, I think, important about aligning those incentives. And they are the ones that are purchasing, maintaining and renovating those properties. And then also to maintain accountability, a big part of the platform, and this was absolutely from AirBnB, giving the residents in those homes or the members in our platform the ability to rate and review both maintenance and quality of those homes.

Eve: [00:24:05] Um Hmm.

Atticus: [00:24:06] So, kind of creating …

Eve: [00:24:09] That’s encouragements.

Atticus: [00:24:10] … creating 360 degree accountability where not only are those posts motivated by the bottom line, but they’re also accountable to the members inside those homes as well.

Eve: [00:24:22] You touched on systemic racism and I know you’ve written about this and thought about this. And I’d like to know what you think of some of the key examples of racism in housing policy that exist today and that have made this problem worse.

Atticus: [00:24:40] It’s not really a question of what I think. It’s just a question of a history lesson. And there are a couple of points there. One, if you look at any historic neighborhood today compared to what the population makeup was 100 years ago, or call it turn of the, turn of the 20th century, what you’ll find is that there was a much wider distribution of family makeup in those neighborhoods then, and housing choices there, than than there are today in those same neighborhoods. Because since the 1960s, we’ve as as a nation really forced this idea of single family home. And that’s been repeated over and over and over, where one family, one home, in spite of the fact that you look at 35 percent of the population as single person households. Today. And meanwhile, our home sizes have just continued to increase, even though family size continues to decrease. So, you had this this extreme mismatch. How that relates to systemic racism is this, in that, whether you’re looking at as as Richard Rothstein analyzed in Color of Law and has been written about by a number of other publications, the foundation of these zoning codes, when things started to change in really, whether it’s L.A. 1908 or Buchanan in 1917, they stemmed from trying to segregate neighborhoods based on race. Like, that was the foundation of zoning. And if you acknowledge that at any point in our history, regardless of if you believe that it’s happening today, but at any point in our history, if our culture has contributed to wealth inequality on the basis of race, at any point, if that has contributed to our current inequality of income based on race, then you also have to acknowledge that because these housing policies are based around income, they’re also based around race. And so if I say in a particular neighborhood, you who may be lower income and maybe a single person are not allowed to live here by virtue of the fact that the average home is going to rent for 3,000 dollars, I’m discriminating based on race, in that situation. And so, by limiting the diversity of housing stock and housing choices, we are absolutely discriminating based on race while we are discriminating based on income. And the great irony is, across racial groups, there are very few communities who have any concern about discriminating based on income. But very rarely do the same folks ever acknowledge that because you’re discriminating on income, it also means that you’re discriminating based on race, but it’s just, it’s just a fact.

Eve: [00:27:29] Yes. Yup. OK, so then what’s what’s the biggest challenge you’ve had?

Atticus: [00:27:37] Oh, let’s say, the only, only one, huh? Yeh.

Eve: [00:27:41] One of them.

Atticus: [00:27:43] Listen, I mean … It’s a massive problem. And I’d say, the single biggest thing is, is anticipating and managing human behavior at any level of scale. Right? Whether that is relationships with members inside the homes, whether that is relationships between the members, or just the home and people in the neighborhood. And the sheer amount of effort necessary to maintaining all those relationships. Or the foresight to build in structures and processes that align behaviours appropriately. And we’ve done a lot of work on this and certainly put a lot of thought into it. I mean, listen, we sit at this intersection where we are involved in people’s lives 24 hours a day, seven days a week, at the very base of Maslov’s hierarchy of needs, in terms of just the need for safety and shelter.

Eve: [00:28:49] Yeh.

Atticus: [00:28:49] And so, it is about as big a problem as I think I could have ever tried to tackle.

Eve: [00:28:55] Yes, I’d agree with that.

Atticus: [00:28:56] And just the sheer complexity of those different interactions is the single hardest thing in my mind.

Eve: [00:29:02] So, what’s your big, hairy, audacious goal with this, with PadSplit?

Atticus: [00:29:08] For me, it’s always been that you can solve at least a significant portion of the housing crisis on a national and global scale. The big, hairy, audacious goal is that it becomes a household name that just becomes commonly accepted. That if you are in an apartment or if you are in a home and you have extra space, why on earth wouldn’t you trust another individual to lease that space from you? In the same way that I think ride sharing to hitchhiking. Where 20 years ago you would never imagine getting the back of a stranger’s car, whereas today we do it all the time. And those activities are not fundamentally any different. What’s different is the fact that you, as a customer of that service, trust that stranger that you’re getting into the back of a car with. And so, the big, hairy, audacious goal is that same paradigm exists for housing. Where you trust that you can use this platform and and allow someone else into your home without really missing a beat. And that’s just obviously a wholesale change to the way that we think today about, quote unquote, strangers. And if we can empower access to those opportunities, both as a user of housing or as a provider of housing, and to empower those users to become providers eventually and build their own income and wealth, that’s really what we’re setting up for. And we want to make sure that those opportunities exist everywhere.

Eve: [00:30:38] Final question, but I think I read that you were looking for funding and you did receive a chunk of it, is that correct?

Atticus: [00:30:45] We did, yeah. So we closed …

Eve: [00:30:48] Congratulations.

Atticus: [00:30:48] Thank you. Yeah. We closed on on our Series A round of financing a couple of weeks ago. So, we will be around for much longer.

Eve: [00:30:56] You’ll be bigger and doing more of this.

Atticus: [00:30:57] Hopefully. Yeah. We just keep putting one foot in front of the other and are anxious to expand to new markets that are interested in solutions.

Eve: [00:31:05] Well, it’s really been delightful talking to you and thank you very much, and thank you for tackling this very big problem.

Atticus: [00:31:12] Well, we’re trying. But thank you for having me, Eve. I really appreciate it.

Eve: [00:31:31] That was Atticus LeBlanc. He wants PadSplit to take hold in a really big way. He can’t see how we will ever be able to catch up and provide enough affordable housing quickly if we don’t think differently. That empty spare room or that basement den can offer a comfy bed and a safe home to someone who really needs it. So, he’s planning to grow the 1100 rooms on PadSplit today to many hundreds of thousands of rooms. PadSplit is his moonshot.

Eve: [00:32:15] You can find out more about impact real estate investing and access the show notes for today’s episode at my website, EvePicker.com. While you’re there, sign up for my newsletter to find out more about how to make money in real estate while building better cities. Thank you so much for spending your time with me today, Atticus. And thanks for sharing your thoughts. We’ll talk again soon. But for now, this is Eve Picker signing off to go make some change.

Image courtesy of Atticus LeBlanc, PadSplit

Quadruple the pace.

December 7, 2020

Housing shortages are not a new thing in California. California has suffered from housing shortages since the 1970s. By 2018, the shortfall was estimated to be at around 3 – 4 million.

This shortfall is at all levels of affordability but especially so for low- and moderate- income people. According to the annual report by the Department of Housing and Urban Development, the national rise in homelessness between 2018 and 2019 was 2.7 percent, but in California, which is struggling with out-of-reach housing costs and intractable fights over affordable housing construction, it grew by a staggering 16.4 percent, making it the third highest in the country. 20 percent of the Californian population is now living in poverty and high housing costs in urban centers has led to displacement and continued urban sprawl. According to Zillow, the median price of a Californian home is now almost the highest in the country.  

As California’s population continues to grow, the state struggles to provide enough housing. To keep up with expected growth, housing production needs to double. And to prevent further price increases and reduce rents, production would have to quadruple over the next decade. This is an enormous problem. A number of causes have been cited as the root of the problem including density restrictions, the high cost of land, NIMBYs (Not in My Backyard) or residents who oppose new construction, the high cost of construction, and cities that instead of encouraging residential development favor commercial and retail development to bring higher tax revenue. 

The Californian legislature has passed several bills in an attempt to address this issue, but the magnitude of the problem requires even more. Changes to zoning regulations to permit higher density, faster development approvals and better ways to involve stakeholders would all influence the production of new housing units positively. Lower construction costs achieved through manufacturing or by preserving existing buildings would help as well.

Heather Hood, VP at Enterprise Community Partners, is fully immersed in the affordable housing crisis, working to help solve it in Northern California. She’s written influential pieces on housing issues, helped to create technical assistance programs and co-chaired Oakland’s Housing Cabinet. 

Listen in to my conversation with Heather to hear an expert’s take on the housing crisis.

Image ©Google 2020

Learn some more …

Why ADUs are a good idea.

November 30, 2020

What’s an ADU?  It’s a granny flat or a mother-in-law unit, now more widely known as an Accessory Dwelling Unit and usually built as an additional living unit in the backyard of a single-family home. ADUs are typically small, so that they can fit neatly into a backyard, with a compact and efficient floor plan big enough for one or two people to live in.

Adding value all around

One of the greatest benefits of an ADU is the value it adds to a property. Already a popular selling point in many areas, they not only add square footage of independent living space but can also provide supplementary rental income to the homeowner. In the past, zoning laws have prevented this but with the current shortage of housing availability cities and states are enacting policies which encourage the building of ADUs but permitting them to be built “by right”, with no special permitting needed.

Building ADUs increases the amount of housing units while reducing the pressure of cities to expand outwards. Instead of building large-scale low-income housing, building a multitude of small-scale ADUs will increase property values across the board as the integrity and  character of a neighborhood is preserved. And higher density populations can not only bring more commercial activity, more transport options and walkability, but the value of infrastructure investments such as transportation, is expanded when more people use it.

Multigenerational housing

With the housing shortage at crisis levels, multigenerational housing is becoming more widely accepted in the US, and ADUs are likely to become more frequently used for expanded families. An ADU can provide housing for ageing parents, home care helpers or young adult members of a family. It can provide additional work-from-home space or it can allow senior homeowners to age in place.

Cost and efficiency

Building an ADU in your backyard means you don’t have to acquire land and their compact size requires less building materials. In some cases, costs are minimized by manufacturing off-site. Their size makes them inherently energy efficient as well.

Zoning

In some cities zoning laws can make it tough for homeowners to create an entirely new dwelling on their property. They may also face backlash from NIMBY (Not in My Backyard) neighbors. But homeowners who build ADUs are filling an important affordability gap and are helping to address the ever-growing housing crisis.

In Portland, Oregon, the city has introduced a combination of zoning reforms, fee waivers, and outreach to jumpstart the building of ADUs and help address the critical housing shortage. That’s where Patrick Quinton launched his company, Dweller. Dweller specializes in building and providing ADUs to homeowners who want one. Not only do they build the modular ADUs offsite, saving substantial time and money, they handle all aspects of the process, from site planning and permitting, to utilities, installation and landscaping. And they pay for the ADUs as well – financing that most homeowners don’t have. Dweller enters into a ground lease with each homeowner, giving them the option to buy the ADU at some later date, making the process of adding a housing unit and adding a little income for each homeowner, as easy as can be.

Listen in to my conversation with Patrick.

Image courtesy of Dweller, Inc

Learn some more …

Yes! In my backyard!

October 28, 2020

Two years ago, after careers in financing, government and local economic development, Patrick Quinton co-founded a new startup, called Dweller, in Portland, Oregon. Like all metro areas, Portland faces an affordable housing shortage, and Patrick, from his previous role as head of Portland’s real estate and economic development agency, knew that the city had “the most ADU-friendly code of just about anywhere.” A 32×14 foot ADU (accessory dwelling unit) could be dropped into a typical 50-by-100-foot lot without hitting the setbacks and without requiring city design review.

Patrick, and his business partner Brian Lynott, knew that in order to scale, they needed to deal with two key friction points. The first is the complexity of building an ADU, which most mainstream homeowners cannot tackle.  And the second is the financing required to build one, which many homeowners simply lack, either in savings or equity. Enter the ground lease. By leasing space on a homeowners property, Dweller can install an ADU, hook it up to city services, and then take full responsibility for its management. The homeowner pays nothing upfront, and gets paid for use of their land from a portion of the rental income each month. Finally, the homeowner also gets to buy the ADU at a pre-set price at any time within the next ten years. Dweller’s ADUs are built off-site in a factory, further lowering costs, and they handle all permitting and installation. They currently offer six styles, and floorplans from 392-660 square feet.

Before Dweller, Patrick spent over eight years at the Portland Development Commission (now Prosper Portland), five of those as executive director. Early in his career, Patrick worked for eight years as a commercial lender at Shorebank, a widely-recognized finance leader in community revitalization, and then had eight years at Textron Financial Corporation providing financing to small and mid-sized companies in health care, energy and technology. He has degrees in government and public policy.

Insights and Inspirations

  • Patrick wants to scale Dweller to a point where mainstream lenders truly see the possibilities and want to invest (a lot) in the ADU market.
  • It isn’t magic. By removing the land cost and building ADUs in a factory, the cost of a newly installed ADU simply drops.
  • Ground leases allow moderate-income homeowners to incur no cost up front, and make money toward purchasing the ADU outright. Plus, it creates new, affordable rental space in desirable neighborhoods.
  • This is a way to (literally) drop in affordable housing supply without having to acquire new land, or even disturb the existing fabric of a neighborhood.
  • There is no comparable affordable housing solution at this price point. Or even close.

Information and Links

  • It’s almost impossible find bank financing to build the Dweller ADUs, so now Patrick is crowdfunding equity, on Small Change, for the next portfolio of ADUs he’s building.
  • Though he no longer works there, Patrick is very proud of the work of Prosper Portland. An urban renewal agency, Prosper has remained relevant by focusing on Portland’s most pressing needs, with a racial equity mission and a focus on community partnerships on all projects.
  • He is also on the board of Latino Network, one of the largest social service agencies focused on serving Oregon’s growing Latinx community. The organization’s executive director, Carmen Rubio, was just elected to Portland’s City Council and will be the first Latinx leader to serve on the council.
  • Patrick says that when you live in the Northwest, you are never far from nature and the conflicts over who controls our natural resources as well. He suggests a podcast series on the Timber Wars, by Oregon Public Broadcasting, that is worth a listen.
Read the podcast transcript here

Eve Picker: [00:00:13] Hi there, thanks for joining me on Rethink Real Estate. I’m on a mission to make real estate work for everyone. Real estate can help to solve climate change, can house people affordably, can create beautiful streetscapes, unify neighborhoods and enliven cities. So I’m on a journey to find the most creative thinkers and doers out there. I’m not the only one who wants to rethink real estate. You can learn more about me at EvePicker.com or you can find me at SmallChange.co, a real estate crowdfunding platform with impact real estate investment opportunities open for investment right now. And if you want to support this podcast, please join me at Patreon.com/rethinkrealestate where there are special opportunities for my friends and followers.

Eve: [00:01:22] Our episode, Yes! In my Backyard, made it to the top of the charts.  More of you downloaded this episode than any other one to date. And since my guest, Patrick Quinton, is currently offering an opportunity to invest in his ADU’s on SmallChange, we thought you might be interested in listening to Patrick’s vision  again. Dweller is Patrick’s startup company. He manufactures turnkey accessory dwelling units (ADUs) with a goal of addressing the very pressing housing needs of his hometown, Portland, Oregon. Patrick started Dweller because he knew that Portland has “the most ADU-friendly code of just about anywhere.” A 32×14 foot ADU can be set into a typical 50-by-100-foot lot without hitting the setback limits and without requiring city design review. If you haven’t heard his story, we think you’ll want to listen in.

Eve: [00:02:25] If you’d like to join me in my quest to rethink real estate there are two simple things you can do. Share this podcast or go to patreon.com forward slash rethink real estate to learn about special opportunities for my friends and followers, and subscribe if you can.

Eve: [00:02:52] Hello Patrick! Thanks so much for joining me today.

Patrick Quinton: [00:02:55] Thanks, Eve. It’s great to be here.

Eve: [00:02:57] Great. So, a couple of years ago, you co-founded a company called Dweller to address the pressing housing shortage in Portland, Oregon. And you’ve had a pretty substantial financial and economic development career. So, I’m wondering what prompted you to move to the uncertainty of a startup life?

Patrick: [00:03:18] Yeah, I sometimes ask myself that as well. My most recent job, prior to this, was I ran the city of Portland’s development entity. At the time it was called the Portland Development Commission. It’s now called Prosper Portland. But, obviously in that role I had my hands in a lot of different, large-scale projects, and had benefit of lots of public funding, and so had an opportunity to have an impact in a way that, across a lot of different things, but when my time came to leave there and I was thinking about, not just kind of what I wanted to do next, but what type of role I wanted to have, I really felt like I wanted, you know, to use the cliche, roll my sleeves up and really be closer to the work. And in particular, I had been thinking a lot about private models of solving any of a number of public issues. And certainly affordable housing was at the top of the list. So, you know, I didn’t leave with the idea of starting an ADU year company. I left to try and explore and think about, you know, what to do next. And my business partner, Brian, came to me with this idea, and at first I didn’t think it was the right idea. I didn’t think it had the opportunity to have as much of an impact as I had hoped. But the more I thought about it, the more I realized it really was the right opportunity to both build affordable housing, you know, to really have a direct impact, but also to prove a model that we both felt people had been toying with this, but really not making any progress. And so, it’s always kind of a leap, and it’s always, you got to drink a little bit of the Kool-Aid, but we really did feel like we were on to something new and kind of at the beginning. And so, you know it’s been a fun adventure.

Eve: [00:05:13] Dweller manufactures ADUs, right? And for those who don’t know who are listening, what’s an ADU?

Patrick: [00:05:21] Yeah, so ADU stands for Accessory Dwelling Unit, which is an unfortunate name for something that we’re trying to popularize. But it just means that it’s a secondary, permitted unit on a residential property. It’s typically referred to as a backyard cottage or a mother-in-law unit. But, in any form, it is a second living unit. And because it’s a separate permanent unit, it can be used as a rental. It can be used to house a family member. Obviously, it can be used for somebody to have, you know, their TV room, but its power is in, it creates another housing unit on land that nobody assumes can accommodate any more housing. And so you’re able to drop in additional housing supply without really having to acquire new land, or even disturb the kind of existing fabric of a neighborhood. So, it’s backyard housing. I mean,  that’s kind of the easiest way to talk about it.

Eve: [00:06:22] So, it’s a density play. It’s really kind of utilizing expensive land in a more efficient way. Right?

Patrick: [00:06:30] Exactly. There’s no way that anybody could develop housing on the land in these types of neighborhoods without this type of unit that didn’t have to acquire land and can be built on a small scale. It’s the ideal way to take advantage of this excess land.

Eve: [00:06:44] So, tell us about your model and how you arrived at it. Because I think there’s lots of different ways of building ADUs.

Patrick: [00:06:52] Once we dive into the ADU world and you learn more about it, you know, and we’re on the West Coast, so the West Coast has been doing this for a while, you look and you see lots of ADUs have been built. But, basically, what’s been going on is people who have money have been building a lot of kind of cool backyard houses. And so while they’ve been proving that you can do this, it really hasn’t been available to mainstream homeowners who aren’t sitting on a ton of money. So, we really wanted to create a model that would get a lot of ADUs built, but more importantly, really open the market up to more mainstream homeowners. So, we wanted to bring the cost down for ADUs and then help them finance it. And we brought the cost down by developing standardized ADUs that are built in a factory. So, high quality construction, but we’re just taking out a lot of the waste and inefficiency that happens with building a unit on site. And so, that’s really made our ADUs a lot more affordable than your average ADU. And then the second thing is, we’ve created a way for homeowners to finance an ADU without putting any money into it themselves. So, those are the two main things we wanted to address. And we feel like with those issues solved, we think, yeah, now your average homeowner and thousands of similar homeowners can now put ADU on their property when, you know a few years ago, that really was impossible.

Eve: [00:08:23] Can you share with us how much it costs to build one of these pre-manufacturing units?

Patrick: [00:08:28] So, our typical project is about 120,000 dollars, all in. So, that means that, you know, a homeowner can come to us …

Eve: [00:08:35] That’s very reasonable.

Patrick: [00:08:36] Yeah, when you consider the average price of an ADU here in Portland is around 200,000 dollars. And the average price in other West Coast markets in California, and Seattle, is around 300 or higher. So, yeah, 120 brings it into the range of affordable for many homeowners. It’s still a big financial decision, but it’s definitely a lot easier for homeowners to get over that hurdle.

Eve: [00:09:02] Yeh, I’ll say, that’s pretty reasonable. And then, so, how many units have you built and operate to date, as a start?

Patrick: [00:09:08] We built 15 units in total, and then, you know, I know we’re going to get into this, but we actually own nine of those. So, we operate nine of those as a small portfolio of affordable ADUs rentals and we rent those out to long-term rentals. So, local residents, and they’re sprinkled throughout the city of Portland. The other units we just sold. There’s homeowners who come to us and have the money and want to buy from us. And we’re happy to do that. And homeowners who buy from us who have money, you know, they like the efficiency, the no-hassle aspect of it as well. So, it’s not simply that, you know, homeowners can afford it. It’s that ADUs have traditionally been a big project for a homeowner. It’s, they become a mini-developer and most people just don’t have the time to do that. Because there’s a lot of pitfalls along the way. So, we also attract a number of buyers who just want to buy ADU like they buy a car, or some other big purchase. They don’t want to have to learn how the car is manufactured.

Eve: [00:10:10] Right. Where are these located, the ones that you built?

Patrick: [00:10:12] They’re located in residential neighborhoods throughout our city. You know, Portland is, like many cities is, has tons of great residential neighborhoods. And what people don’t realize is that in most cities, even in the city itself, you know, you walk down any residential block and there’s a nice big backyard in these properties.

Eve: [00:10:32] Yes, yeah.

Patrick: [00:10:33] And so when you look across the landscape in Portland, where most of the residential neighborhoods are, if you were to fly over them, you would see all this space that you really don’t see from the street side. And a lot of them are really modest neighborhoods with bungalow-style houses and homeowners who, you know, they want to have the extra income. That’s really the prime motivation.

Eve: [00:10:55] So, you are doing two things. You’re creating affordable homes and extra income for people who need it.

Patrick: [00:11:00] Yup, yup.

Eve: [00:11:02] And the third thing I’m realizing as you’re talking about this … ADUs are built in places where there’s already infrastructure. And so, they’re going to be close in, and provide housing for people perhaps without needing a car because the developed neighborhoods have transit, etc..

Patrick: [00:11:18] From an urban policy perspective, that’s one of the reasons why so many jurisdictions have been promoting ADUs, is because it’s an easy win on the housing side. You don’t have to fight over how you develop a big corner lot. You’re dropping it in. You don’t have to build new streets or sidewalks, like you’re saying, and you get to take advantage of existing parks. And even, you know, schools. Like people … this is an understated aspect of this. But when a household that typically rents gets the rent in a neighborhood that’s primarily single family, owner-occupied houses, they’re generally accessing better schools. And so, it opens up even that, for renters.

Eve: [00:11:58] Yeah, probably better shopping and proximity to grocery stores, etc..

Patrick: [00:12:02] Exactly.

Eve: [00:12:03] Yeah. So, what do they look like? Do you have a number of models?

Patrick: [00:12:07] We do now. You know, as like any company, we started off with one model. You know, we really were trying to work out the kinks, but also just kind of see where customers are. But we generally sell units that are between four and 500 square feet. It looks like a one bedroom apartment. There’s a lot of talk about tiny homes these days, which is another really great form of housing. But ours are bigger than that, and most ADUs are, and they look more like apartments than what people will see in a lot of these tiny home images. So, they have full bedroom, full bathroom, usually a shared kitchen, living space. ADUs can come in all sorts of architectural forms. But what’s interesting about it is a lot of them have, what they call a shed roof or mono slope roof, which is different than most houses which have the peaked roof, gable roof. So, ADUs tend to have a little bit of a different feel there …

Eve: [00:13:00] It’s a little bit more of a shed aesthetic, like the garden shed, yeh?

Patrick: [00:13:03] Exactly. When you look into the back yard, you don’t see a mini house. You see a structure that looks more like a larger shed.

Eve: [00:12:12] Yeh.

Patrick: [00:13:19] But inside it’s built out like, you know, any apartment that you would see in a big apartment building.

Eve: [00:13:19] Right. I’ve lived in a 450 square foot unit and loved it. It was the perfect size and there were two of us. So, if you don’t have too much stuff, it’s great. What makes them affordable? This is a loaded question, because I know you’re also striving for affordability, just through your mission. I suppose the question is not what makes them affordable is small and well-thought through manufacturing, but what’s your affordability mission beyond that is, I suppose, what I’m asking?

Patrick: [00:13:49] I do want to actually just talk about one thing that, about affordability, before we get into making them affordable rentals is, and there’s a lot written on this. You know, the average cost of a new housing unit is, you know, if you’re talking about an apartment building or something like that, here, it can be 300 to 400,000 dollars, a unit. In California, the Bay Area, right, they’re talking about 700 to 800,000. And …

Eve: [00:14:14] It’s crazy, yeh.

Patrick: [00:14:15] The mere act of building a new housing unit has become so expensive. And when governments and other organizations that care about affordable housing are rounding up dollars to build new affordable housing, they have to find a lot of money to build a number of housing units of any scale. So, to say I can build a housing unit for 120,000 dollars, regardless of what the purpose is, that’s a big deal. And there are other companies doing this. So, the ADU industry is positioned to add a lot of housing supply at a price per unit that almost no other aspect of the housing industry can achieve. And, you know, one of the main savings is we don’t have land cost. Right? So, it’s not magic. It’s not like, you know, somehow we’ve figured out the magical way of building that takes out of the cost. It’s that we’re leveraging existing land. So, basically, if it’s a homeowner, the homeowner is kind of contributing that land to this transaction. But it’s not money that we have to find. And then we generally, because we build small units, and if you are building the way we build in a standardized fashion, then you can take out all these inefficiencies, as I mentioned earlier. So, that’s like this whole powerful part of the ADU world is …

Eve: [00:15:31] Yeh.

Patrick: [00:15:32] … if we really can figure out how to get thousands of ADUs built, we’re going to be building those units at a lower cost per unit than pretty much any form of housing.

Eve: [00:15:44] I mean, when you look at a multi-unit building, you’re talking about fire sprinklers and stairs and elevators …

Patrick: [00:15:50] Exactly.

Eve: [00:15:51] … and, you know, accessibility, really expensive.

Patrick: [00:15:53] Yup.

Eve: [00:15:53] And all of that has to be subsidized to keep it affordable.

Patrick: [00:15:57] Yeah.

Eve: [00:15:57] So, tell me about the ground lease and, you know, who’s interested in it. And what sort of success you’re having finding people who want to do this.

Patrick: [00:16:06] And so, as I mentioned earlier, we really wanted to help address the financing challenge for homeowners, and just a bit on that. So, basically an ADU is typically a project. It’s taken on by a homeowner and the homeowner has to not only manage it, but pay for it.

Eve: [00:16:20] They have to hire an architect and probably an engineer.

Patrick: [00:16:23] Yeh. And so when homeowners go to pay for things like this, they typically are going and getting home equity financing. I mean, obviously, there’s people out there who might have that money just sitting at the bank. But that’s, that’s typically not most people. So, they go and get home equity loans, and I think the home equity loan has certainly become pretty widespread over the past 20 years. So, everybody gets that that’s out there. But when you really dig into the numbers, lots of people are sitting on small amounts of equity. Very few people are sitting on a lot of equity, certainly enough that’s going to allow them to pull, you know, 120,000 dollars out in our case, but for the average cost, you’re talking about a lot more.

Eve: [00:17:05] Right.

Patrick: [00:17:06] And even then, you’re asking people to take out what is basically the bulk of their life savings. It’s you know, the statistics all indicate that most people have their net worth tied up in their home. So, like, that’s the ADU financing challenge is, it’s all home equity based and most people don’t have it, and the ones who do have to make this massive decision and …

Eve: [00:17:27] Oh yeh. It actually turn them into mini developers. You’re asking homeowners to be real estate developers and work through all the issues around that. That’s a lot.

Patrick: [00:17:38] And so, that’s just a risk profile that you’re not going to find in your average homeowner. So, we wanted to figure out how do you finance this in a way that takes out all of those obstacles. And so we came up with, we didn’t invent it, but we’re one of the first ones to really try it, is to use what’s called the ground lease. Under a ground lease we lease a part of the homeowner’s property. So, we generally lease a defined part of their backyard. And then by doing that, we then have the right to develop on that part of the property, and then we develop the ADU ourselves using our own capital. So, we’re building the ADU on the homeowner’s property at no cost to them. And then we own the ADU then and we’re able to manage it and rent it out. And then we share a percentage of the rent that we collect each month, back to the homeowner. And that’s essentially our lease payment to them. So, once again, we’re tenant in their backyard because we’ve leased that part of their backyard, so we owe them monthly rent. And so we pay them that as a percentage of the rent. And then the homeowner has the right to buy us out of that lease at a prearranged price at some point during the lease. 

Patrick: [00:18:50] So, in essence, the homeowner is getting the ADU on their property at no cost to them, and then they can, when the time is right for them, choose to pay us back. Right? So, it operates like a loan, but it’s not a loan. It’s, you know, it’s us going in and building and owning the ADU. And we think this is a particularly well-suited type of financing vehicle for ADUs, because not only does it overcome these challenges that we’re seeing for homeowners who want an ADU but can’t finance it or can’t pull the trigger on taking all their equity out. But it also puts these ADUs immediately into the rental market, because we’re owning it and then we’re managing it like any other long-term rental. So, not only are we getting ADUs built, but we’re getting them immediately available to local renters, which is one of the big policy objectives for promoting ADUs, is to have more affordable rental units. And then when the homeowner buys it out, they can decide if they’re going to keep it as a rental. But for at least some period of time, five, 10 years, it operates as a rental unit in neighborhoods that really need it. So, it’s just this kind of unique way of looking at how to get over the financing hurdle that has all these ancillary benefits.

Eve: [00:20:09] So then, you’re launching a crowdfunding campaign to raise equity on my crowdfunding platform, Small Change. And why are you doing that?

Patrick: [00:20:21] The financing challenges don’t go away just because we’re building on aground lease. Somebody still has to fund this. And so, that financing challenge then gets pushed onto our shoulders. And so we’ve tried to figure out how to fund the development of new ADUs using a lot of traditional financing methods. And so, if you think about a real estate transaction, you know, you have some equity, you go out and you borrow money from a lender, and usually you can kind of piece together the right capital sources. But this structure is unique in that we don’t own the land and we don’t have rights to the land. So, you’re asking lenders and investors to really bet on this structure and the stream of income from it. And even though I would argue until I’m blue in the face, how secure this is and what a great investment this is because of the regular income coming in, it doesn’t look and feel like what lenders and investors are used to seeing. And so, it doesn’t fit in one of these boxes. And so, we’ve tried to look for traditional lenders, non-traditional lenders, all sorts of folks who fund even affordable housing projects. And we just haven’t found lenders who are willing to do this with an eye towards scale. And so, at the end of the day, we felt like there’s a lot of interest in this type of housing. There’s a lot of people that we talk to who love the idea of ADUs, who really want to see more ADUs built. These are average folks who want to help with the affordable housing crisis. And so, we actually have always thought in the back of our minds, you know, this would be a great crowdfunding opportunity, but we really thought, you know, we should be funding this in a traditional way. And we had to beat our heads against the wall for a long enough time before we decided, you know what, let’s actually look into crowdfunding because we feel like there’s a really strong interest out there for what we’re doing.

Eve: [00:22:16] Yeah. So, the challenges never end. Right? So, you’ve got a product that sounds like it’s scalable, that may really help the affordable housing crisis. And yet you’ve not been able to find a lender to, at least lend, yo know, 60 percent of the cost of building these, even if you have to go find equity, which I personally find really shocking … that we don’t have lenders in this country that can think a little bit out of the box. I mean, there are, as you said, non-traditional lenders, lenders that are focused on affordable housing, nonprofit lenders with a mission to help affordable housing. What has to change for this to work?

Patrick: [00:22:57] Yeah, this is multi-layered. So, the first thing is that I think that everybody can point fingers at each other. So, I think your actual lenders would point fingers at regulators and their auditors, and say, if I put this loan on my books I am going to get killed when audit comes around. Or they’re going to say, point to actual, you know, this is how we have to underwrite them. So, you have that. I do think you have, regulators and auditors might come back and say, we don’t say they can’t do this. They just have to kind of make the case and show us how it’s collateralized. So, I think some of it is this, like, you know, do I want to take this fight on as a lender when I can go look for another deal? So, I think there’s a lot of this, like, who’s self-interested enough to make it happen. And so, that gets to the second layer, which is getting scale on this proves it out, and then it will give, I think it’ll begin to open up the eyes of lenders. So, I do think we need to prove out that there’s a market for not just a lot of ADUs getting built, but also for folks with money that folks who deal in much bigger numbers with more zeros than we do right now, say, hey, I can put 10, 20, 50 million dollars to work right away, into this market. Now, I’m interested. So, I think we’re in the chicken/egg classic stage. We’ve got to prove it out, get some scale, and show people not just that it’s safe, because I think that’s actually the easier argument to make. It’s really can this thing be scale, can achieve scale, and can it really end up putting a lot of money to work? And so, whether it’s a regulated lender or a group of lenders that come in and do this, or whether it’s some more of a kind of investment banking type of approach, I think that scale is going to unlock, you know, one or both of those eventually to get more money into this market.

Eve: [00:24:49] Or maybe crowdfunding is, if enough investors …

Patrick: [00:24:52] Crowdfunding, right. You’re more the expert. I’m new to this. My natural inclination to think its smaller scale. But you’re right, that, you know, the beauty of crowdfunding is maybe it is.

Eve: [00:25:01] There are other platforms that have gone fairly large scale …

Patrick: [00:25:03] Right. Yeah, exactly.

Eve: [00:25:04] … but they have a very traditional real estate projects. Again, they’re kind of following the model. So, I think Small Change is a bit unusual in that it will help developers like you with unusual projects that are awkward to finance is the only other way to say it, like awkward to finance, because we think that in the long run it’s the right thing to do. So, I’m really excited you’re doing that on our platform.

Patrick: [00:25:29] I have one of our early investors, friends of family, this is a long time friend of mine. She does a lot of investing and she was one of the people who was really nudging us to explore crowdfunding. And she thinks just like you do, she thinks, like this is the way to scale, like she thinks this is just going to grow, and she has money to invest, so lots of options as an investor and she is sold on crowdfunding. So, she’s in a lot of different crowdfunding deals. She believes this is the way to go. So, you, I think you’re right.

Eve: [00:25:51] Yeah. I mean, its, instead of investing your money in a bank or mutual fund, you invest it directly into what you care about. And that’s a pretty beautiful thing.

Patrick: [00:25:52] Yup.

Eve: [00:26:12] Hopefully, there are enough affordable housing advocates out there who want to invest in affordable housing that will help you, and maybe we can find them. What does scale look like for you?

Patrick: [00:26:22] I think scale, obviously, it involves not just numbers, but I think multiple markets. We operate on the West Coast, so we see the housing crisis really clearly, you know, and it’s all relative. So, sitting in Portland, Oregon, we have a housing crisis. But then what we hear about in California, or up in Seattle, we know it’s even more challenging. And then we know that communities across the country are all experiencing this. So, I do think that we want to see us being able to offer this ground lease product in other markets. And, you know, the beauty of what we’re doing, and I think what’s happening in the ADU industry, is that we don’t have to be the builder. We can work with other builders and help them serve more customers in their markets by bringing this financing product to them. And we’re seeing a lot of growth in new ADU builders who are building more affordable units in other markets. So, the issue is not going to be capacity. It’s going to be how do we bring more financing options to homeowners? So, we think that’s where the scale comes from, is being able to partner with builders in other markets.

Eve: [00:27:31] And I agree. So, I have to ask, are there any other current trends or innovations that you think might help this crisis or might help construction costs come down, that you’ve been tracking?

Patrick: [00:27:46] I’d like to be more optimistic. I do believe in cycles, so I think we’re going to get out of this current moment. Where in the construction industry where costs are rising and we do have backlogs. The timber price goes up, there’s no way to, you know, the housing costs go up. So, we’re definitely in a challenging cycle there. I think that the more efficient that we build, the less waste that you have in the construction process, I think the less susceptible you are to those price changes. We’re just going to get more and more efficient and there may be alternative timber products that are able to also drive the cost down there. I think the other issue, which kind of gets in a little bit into the weeds, but building a prefab or factory built AU, however you want to call it, you know, there’s challenges in getting that unit into the backyard of an existing house. So, you can imagine a regular residential street in an urban neighborhood, or even suburban neighborhood. It’s not like you can just back the thing in the backyard. It’s usually not enough space. So, we’re using cranes and all sorts of things. We have power lines. We have …

Eve: [00:28:55] Wow.

Patrick: [00:28:56] … lots of obstacles. So, there’s a lot of properties that have space, the homeowners ready to go, the whole thing, and we can’t get there. So, we’re seeing a lot of innovation on how can you basically take the house and be able to, like, construct it on site. So, house-in-a-box. So, there’s prefab walls and things. But how can you make that process as efficient as building it in a factory, but eliminate a lot of the installation challenges that we have? If you can, if we could figure out how to get those types of units into pretty much any property, regardless of how much space you have to install, or what obstacles in front, I think that itself is going to open up …

Eve: [00:29:35] Right, right.

Patrick: [00:29:36] … the ADU market. I think that innovation will happen. I think it’ll happen more quickly than the financing innovation will happen. It’ll make the financing challenges even more acute because you have more homeowners who are ready to move forward and they’re looking at a, you know, 100,000 dollar … And the other thing I’ll just say which, every industry in the world can say this, but, you know, Amazon talks about selling these houses and you have an Airbnb, you have all these companies out there with massive scale that may or may not be able to carry through on this, but we should probably assume that some company of prominence is going to come forward with a solution as well. And I think it’s good for the market, assuming they do it responsibly. Amazon says I can sell you a 20,000 dollar house, that’s not, it’s not it’s an irresponsible thing. But it could really help with innovation, it could help with efficiency, those kind of things. So, I do think we’re going to be seeing that in the next few years. We’re going to be seeing some large companies that you wouldn’t expect to be in the middle of this, are doing it.

Eve: [00:30:42] I think it’s a great idea, and I wish you all the best of luck. I can’t wait to see how you grow and I hope you make your way over to the East Coast sometime, as well.

Patrick: [00:30:54] Thank you, Eve. We do, too. We love the West Coast, and there’s certainly a lot of work to be done out here. I get a lot of phone calls from folks in your neck of the woods. Atlanta, D.C.. We really do hear from people all over the country who want to see our model there.

Eve: [00:31:07] So, financing, we’ve got to figure it out. Thank you very much.

Patrick: [00:31:11] Thank you, Eve.

Eve: [00:31:35] That was Patrick Quinton. Patrick launched Dweller to help address what he thinks is the most pressing issue in Portland, Oregon, right now: a critical lack of affordable housing. He applied focus to the problem and decided that in order to scale, he needed to deal with some key friction points. The first is the complexity of building an ADU, which most homeowners can’t and won’t tackle. And the second is finding financing to build one, which most homeowners don’t have. By entering into a ground lease with the homeowner, and building and financing the ADU for them, Dweller has made the process as easy as can be. But now Patrick must struggle with an industry in its infancy and lenders who are not quite ready to go down the path of financing ADUs built on a ground lease. These are the growing pains of a company that is first in the marketplace.

Eve: [00:32:38] You can find out more about this episode on the show notes page at EvePicker.com, or you can find other episodes you might have missed, or you can show your support at Patreon.com/rethinkrealestate, where you can learn about special opportunities for my friends and followers. A special thanks to David Allardice for his excellent editing of this podcast and original music. And thanks to you for spending your time with me today. We’ll talk again soon. But for now, this is Eve Picker signing off to go make some change.

Images courtesy of Patrick Quinton, Dweller

Back to the Future!

October 14, 2020

Christopher Leinberger has had a singular career embedded in urban land use issues – as a strategist, teacher, developer, researcher and author. Recently retired from academia, he most recently taught at George Washington University as the Charles Bendit Distinguished Scholar & Research Professor and chair of the Center for Real Estate and Urban Analysis. His new venture is a startup, Places Platform, developing tools and methodologies to measure economic, social equity and environmental conditions in cities and metropolitan areas.

Growing up in the 1960s and 70s, Chris learned early the value of connecting coursework and theory with hands-on community engagement. Although he first put his business degree to work in the corporate world, Chris found he wanted to run his own organization and opted to take over management of Robert Charles Lesser & Co (now RCLCo), a one-office real estate consulting firm in Southern California, first as executive vice president, then as an owner and managing director. By 2000, RCLCo had become one of the largest real estate advisory firms in the U.S., with four offices nationally. Chris then moved to work as a developer full-time, co-founding the Arcadia Land Company, for which he is still a managing partner.

From 2005-18, Chris served as a fellow at Brookings’ Metropolitan Policy Program researching, writing and speaking on issues of walkable urbanism and metropolitan governance. He also helped found LOCUS (Responsible Real Estate Developers and Investors), serving as president from 2008-16, to help push political advocacy at the federal and regional level for a walkable urban future. In addition to George Washington University, Chris has taught at the University of Michigan, University of New Mexico and Harvard Graduate School of Design. He is the author of two books, Strategic Planning for Real Estate Development Companies (1994) and The Option of Urbanism, Investing in a New American Dream (2008).

Insights and Inspirations

  • There are no new ideas.
  • “Back to the Future” got it right.
  • We should be able to urge cities into an upward spiral by providing them with data, showing what returns best results.
  • “NIMBYS are the most pernicious force in urbanism. In large part, they have caused the housing shortage and crisis we are in.”
  • Equity should be patient money in the capital stack.

Information and Links

  • Everything you possibly want to know about Chris is on his website.
  • His most recent book is The Option of Urbanism, Investing in a New American Dream.
Read the podcast transcript here

Eve Picker: [00:00:17] Hi there. Thanks so much for joining me today for the latest episode of Impact Real Estate Investing. My guest today is Christopher Leinberger. Chris has had a singular career working on urban land use issues, as a strategist, teacher, developer, researcher and author.

Eve: [00:00:47] Growing up in the 1960s and 70s, Chris was actively involved in community affairs and social change issues. He learned the value of connecting coursework and theory with hands-on community engagement early on. Although he first put his business degree to work in the corporate world, Chris found he wanted to run his own organization and opted to take over management, and then ownership, of Robert Charles Lesser & Company, now RCLCo. At the time, it was a one-office, real estate consulting firm in Southern California. RCLCo became one of the largest real estate advisory firms in the U.S., with four offices nationally, by 2000. Chris’s new venture is a startup – Places Platform. This is a project he audaciously hopes will become “the Bloomberg of real estate and the built environment,” developing tools and methodologies to measure economic, social equity and environmental conditions in cities and metropolitan areas. Be sure to go to EvePicker.com to find out more about Chris on the show notes page for this episode. And be sure to sign up for my newsletter so you can access information about impact real estate investing and get the latest news about the exciting projects on my crowdfunding platform, Small Change.

Eve: [00:02:25] So, welcome to the show, Christopher. It’s really nice to have you here.

Christopher Leinberger: [00:02:29] Really pleased to have a chance to chat with you.

Eve: [00:02:32] I read some of your bios, and the common theme in your development work is the one you discovered when you were eight years old, the value of well-developed, walkable urban land. And I’m wondering how that theme came to take center stage in your professional life?

Chris: [00:02:50] Well, it took me about 20 years to realize that that was what was driving me, from the age of eight – how we build our cities and why are certain blocks, certain places, vital and other places are not. And I didn’t know that at age eight. But that’s the basis of urban economics. But I thought that was just kind of a childhood fancy. And after business school, I went to work for two corporations and found out very quickly that I make a terrible employee and went to work with a small consulting firm in Beverly Hills, California, that I eventually bought three years later, Robert Charles Lesser and Company. And that, basically, was a firm that I could now explore how we build our cities and what makes certain places vital and others not so.

Eve: [00:03:47] And what did you discover along the way? It must have been pretty difficult setting out on this path.

Chris: [00:03:55] Well, certainly, this is back in the early 80s, and drivable suburban development was the thing in vogue. And in fact, this consulting firm, which did market studies, financial feasibility, I introduced strategic planning for both real estate companies and places, like downtowns. And I expanded the company from just a West Coast operation to a national, in fact, you know, we did a lot of work abroad, until I sold the company in 2000. It’s still very active today. It’s much bigger than when I was running it, back in 2000. But it was a little depressing to look at the fact that the market seemed to only want masterplanned communities and subdivisions and, you know, strip malls. And that’s what we were doing in the 80s. The market studies and the financial feasibility were all about, you know, this drivable suburban stuff that we in this country invented. But then towards the end of the 80s, it really kind of started with a project I did in Downtown Chattanooga, which was a strategy for Downtown Chattanooga, the first downtown strategy I’ve ever done. And we pulled this strategy together with the city, with the place manager, River Valley Partners, and the county and the banking community and all sorts of … and the great civic sector, just a remarkable civic sector. And we put together a strategy. 14 points to it. And within three years, 13 of the 14 were done.

Eve: [00:05:37] Wow.

Chris: [00:05:37] And it was off to the races. And so, I’ve stayed in, I’ve stayed involved with Downtown Chattanooga for the last 30 years. It’s just been a remarkable turnaround. So, there I found that, good lord, people actually may want this walkable, urban stuff that, that really was so attractive to me when I was eight.

Eve: [00:05:55] Right. Yeah, I think I always dreamed about living above a coffee shop in a downtown.

Chris: [00:06:04] I always dreamed of living on a penthouse of a 1920s apartment building, you know, condo, co-op, whatever, and having a deck all around you and having the cage elevator take you up to it, and so …

Eve: [00:06:21] Fabulous.

Chris: [00:06:22] Anyway, I got the cage elevator. The building I live in, it’s five stories on Mass Ave, and it has the oldest elevator in town, which is a cage elevator that comes right up to our floor.

Eve: [00:06:35] How about the deck all around? No?

Chris: [00:06:38] No, didn’t get that. The ‘deck all around’ is just about to become about 108 solar panels.

Eve: [00:06:45] Oh wow, and I got the coffee shop after about 20 years of trying so … Just an aside, I’m especially in awe of your advisory role in Walk Score, which is a tool that I use every day, apparently with four million other people. So, that’s an amazing tool that’s emerged out of your interest, as well.

Chris: [00:07:06] Yes, I was on the initial board of Walk Score before, and then, of course, it was bought by Redfin, so that board went away. But I have loved the folks at Walk Score. I still use them, you know, in my research at Brookings and George Washington University. And now, in my next phase of life with Places Platform, which is my startup, that is basically Sim City for real, and Walk Score is foundational to that.

Eve: [00:07:37] So, I use it. I developed a Change Index for my crowdfunding platform, Small Change, and I use it to identify, you know, where projects are that walk in the door are located, like every day. It’s a fabulous tool.

Chris: [00:07:51] It’s remarkable. And the other thing that a number of us have found is that in walkable urban places, Walk Score above 60 yields tremendous value enhancement. You know, here in D.C., on the for-sale residential side, one Walk Score point above 60 yields about a 10-dollar-per-square-foot increase in value of a house or a condo.

Eve: [00:08:22] That’s pretty amazing.

Chris: [00:08:22] That’s huge. Places Platform just did our beta test in Grand Rapids, Michigan. So, this is a Midwestern town, small Midwestern town, not exactly a bi-coastal sort of place. And in the office market, one Walk Score point increases office valuations by a buck a square foot.

Eve: [00:08:44] Wow.

Chris: [00:08:45] And that’s, again, for a town that an office sells for 180 to 200 bucks per square foot, one Walk Score point equals a one percent increase in valuation. That’s pretty significant.

Eve: [00:08:58] So, I’m proud to say my Walk Score is, I think, 99.

Chris: [00:09:01] Wow, well that’s impressive. My Walk Score’s 92. I live within about four blocks of Dupont Circle.

Eve: [00:09:11] I live downtown in Pittsburgh, so you really, no, that’s pretty simple.

Chris: [00:09:14] Yes, it’s great.

Eve: [00:09:16] You know, I first became aware of your work when, when I was struggling with a capital stack for a little catalytic development project. And I heard about the Albuquerque project and ‘patient money,’ and those of us who do this sort of development know that it’s very difficult to get traditional financing to accomplish groundbreaking projects. And I just love you to talk a little bit about how you approached that when you started that project, and, in general.

Chris: [00:09:45] It starts with an understanding that there is no such thing as new ideas. As you may have also seen or heard, my favorite urban movie is “Back to the Future,” and it’s the most important urban movie ever made that is popular because it shows the two ways of building: drivable sub-urban and walkable urban, in three different time periods. The 1950s, which was really a reflection of the early 20th century, 1985 when the movie came out, which showed how we completely disinvested in our downtowns and all the energy, and all the money, shifted to regional malls and business parks, and, of course, subdivisions. And then the near distant future, that again this 1980s view of the near distant future, which showed downtowns coming back. And the suburbs going into decline, and who’d have thunk that …

Eve: [00:10:46] Yeh.

Chris: [00:10:46] … in the 1980s. Well, that near distant future was 2015. So, these writers of the movie nailed it, and none of us in the 1980s were thinking that the cities were going to come back that quickly and that well. So, you look at how we used to finance, and much of the money in the capital stack… You know, the capital stack is going to be comprised of two basic categories – equity, you know, cash at risk, and debt, money you get from banks at very cheap interest rates. So, by definition, the equity is the risk capital and it goes in first and comes out last. And with a ‘Back to the Future’ financing approach, that, you’ve got to have 40, 50, 60 percent of your capital stack being equity, and most of that being ‘patient equity.’ It’s not looking for an internal rate of return of 25 percent. It’s going to be put in. It’s going to get paid back when the project matures. You know, don’t bother measuring it. Just recognize that it’s there for the mid- and long-term. And if you realize that, in walkable urban real estate, you can make a bloody fortune. But you just can’t make it in three to five years.

Eve: [00:12:18] But we have pretty impatient investors right now who want to make that sort of return quickly. Two years.

Chris: [00:12:25] Oh, yeah, oh yeah.

Eve: [00:12:26] That’s frustrating for me with my platform, because, you know, some … these projects that I think are so important for the future have a very hard time getting equity.

Chris: [00:12:41] So, you have to be creative, of course, and most the important thing to be creative about is making sure that the land invested in your deal is invested patiently. So, the best example… I’m in partnership with Robert Davis in my development company. Now, we’re both, at this point, limited partners with our development company, which is called Arcadia Land Company, based in Center City, Philadelphia. But Robert’s best known for the project, Seaside, on the panhandle of Florida. And it’s the first New Urbanist project. And Robert got 80 acres from his grandfather as his inheritance on what was then known as the Redneck Riviera. This is where the country boys from Alabama would go down to the beach and drink. And Robert looked at this as a patient equity investment, and slowly but surely came up with a great urban plan, and slowly invested in the infrastructure, block by block. And he sold his first one eighth of an acre lot for ten thousand dollars. He sold his last one eighth of an acre lot for two million dollars …

Eve: [00:14:02] Oh wow.

Chris: [00:14:02] … 25 years later.

Eve: [00:14:04] Wow.

Chris: [00:14:04] And he still owns Downtown Seaside. It’s worth a bloody fortune, with condo prices at 1,500 bucks a square foot. That’s what the ancients knew how to do. And that’s what the Grosvenors in London knew how to do 400 years ago. They were just, you know, farmers that happened to own this farm that became the West End of London. And they never sold the land. They just had long-term leases, and became one of the top 20 wealthiest families on the planet because they invested long-term. So, we have lots of examples, just not that many currently, as we have this ‘get rich quick’ mentality

Eve: [00:14:49] We really do, don’t we? Interesting. What’s your favorite project that you’ve worked on?

Chris: [00:14:56] My second project. I was still running and owning Robert Charles Lesser and Company and got hired by a Seattle family to redevelop a shipyard in Kirkland, Washington, right on Lake Washington, right across Lake Washington from Downtown Seattle. They built Liberty ships there during the Second World War. And this family also happened to own the Seattle Seahawks at the time, and they had their practice field there. And so, they asked me to figure out what to do with it. And we came up with this pretty, at that point, wacky idea of high density, mixed use, walkable urban – a new marina, office, hotel, retail around a plaza, rental apartments, condos, and from day one, decked parking, highly expensive to build, so we could get the kind of density that we needed. And the east side of the Seattle metro area, at that point, you did not charge for parking. So, this was an incredible investment with zero return as far as the parking goes. And everybody, you know, Urban Land looked at it and said, you’re crazy. And I mean, even the office brokers who have no skin in the game, said this is crazy. And we came up with this set of recommendations. And the family, the Skinner family, old mine family up in Seattle, said to me, great idea! Now can you build it? And I said, holy smokes, I’m a consultant. What, do you want me to do something? So for about two years, I was the fee developer and it came out of the ground, it just … to this day, it gets the highest office rents and rental apartment rents in the northwest of the U.S.. Because of its high density, walkable, urban nature.

Eve: [00:16:57] Wow. And you were hooked, right?

Chris: [00:17:00] Oh, yeah, I saw the power of it. It was just really impressive. And, you know, this is your ultimate doing well while doing good. And you can feel really proud of Carillon Point, which is what it’s called … because it’s a long-term keeper. And I asked the family, so, you know, why do you want to do something that’s, that’s so unconventional from the finance point of view? And they said, well, we’ve been around Seattle for 100 years. Our family’s going to be around for at least another 100 years. We’re building with 100 year perspective.

Eve: [00:17:30] Wow. So, then what led you to launch Places Platform?

Chris: [00:17:35] This is kind of a culmination of all the work I’ve done, going back to age eight. You know, I mentioned earlier, it’s the Sim City for real estate and place management and city management. It also could be viewed as the Bloomberg of real estate. Michael Bloomberg, with his original company that made him worth 40, 50 billion dollars, basically created a data set, a database of all the stock and bond markets back in the 70s and 80s, that … and so on one screen in front of you, or actually two or three screens, you could understand anything about any stock or bond that was being traded on public markets worldwide. And that was a huge step forward. Well, real estate is worth about twice as much as all the publicly traded assets in this country, of all the publicly traded companies. And we are not yet at that point, but we have 100 percent database of all the real estate, we’re real close, and that’s what Places Platform is creating. Working with Walk Score, working with Co-Star, working with Zillow and Collateral Analytics, and a variety of other databases that are in their silos, we’re bringing them all together. And we’re looking at it from an economic performance point of view …  meaning we can do gross regional product, GRP, at the place level, at the city level. At this point, we can’t get GRP below the metro level, at least officially, you know, throughout the country. But Places can take it down and tell you what the GRP is of Downtown D.C.. We look at the net fiscal impact, how much does the city net at the place level? How much does Downtown D.C. make for the city of the District of Columbia? The revenues coming in from property taxes and income taxes and sales taxes and all the rest, minus the cost of services, the net fiscal impact. And these walkable urban places almost always make the bulk of the money for a city to pay for public schools, and to pay for welfare and other social benefits. And then, of course, we look at the real estate valuations for all the real estate.

Chris: [00:20:05] We also have three other metrics. One is social equity. What does it mean for somebody who is a low-income household? We also look at it from a public health point of view, and particularly with COVID. And the fourth one that we have not yet developed is, of course, environmental. So, what Places Platform is trying to do is to have a quadruple bottom line. To analyze public policy, infrastructure investment, major real estate development, and understand and quantify what the economic, social equity, public health and environmental, you know, hopefully benefits, are from those investments.

Eve: [00:20:47] Is your hope that this information will propel cities towards the right sort of development?

Chris: [00:20:57] That’s it. I’ve come to realize in my career that there’s either a downward spiral for cities or an upward spiral. And the 80s and into the 90s was the downward spiral. No matter what you did, no matter what federal program, whether it be UDAG grants or Model Cities or you name it, redevelopment, there was a downward spiral that no matter what you did, no matter how much money you spent, it would not change the downward spiral. Well, we’re now in this upward spiral, with, you know, the market share gains for walkable, urban development is just through the roof, and the price premiums are two, three, four times the price per square foot of drivable suburban places. So, we have this upward spiral. And I have found that the upward spiral, if you have correct public policy, can both give you economic returns and social equity returns and public health returns and environmental returns. And this will be a measurement tool to make sure you are achieving all four of those returns. You do not have to sacrifice social equity for these economic returns.

Eve: [00:22:15] So, then I have to ask the dreaded question, do you think that COVID-19 is more than a blip on that upward spiral?

Chris: [00:22:25] To be flip? It is just a speed  bump, it is just a blip that, you know, a year or two from now we’ll look back and just say, that was kind of a weird couple of years. But having said that, I’m not saying that a lot of changes are being sped up. Changes that were in place …

Eve: [00:22:46] Compressed. Yep. Yep.

Chris: [00:22:48] The head of global research for Cushman and Wakefield asked me a couple of months ago to work with them to help figure out what’s the ‘future of office’ in the U.S.. And so we’re in the middle of that work right now, and certainly there’s going to be an impact, particularly on the office market. There’s going to be, in my mind, it’s pretty clear, that there’s going to be a repricing, i.e., a reduction in value of offices. It’s going to affect different metro areas differently, and we’re going to be looking at it, looking at the 30 largest metros to figure out what the impact will be in each of those 30 metros. But, like with every crisis, there’s opportunity, and the opportunity, if we see a repricing and a reduction in occupancy in the office space as more people work from home, and, you know, it’s not going to be 100 percent work from home. We know that. But it will be more than what we had, which is about 11 percent in 2018, according to the census, worked from home during the most recent week that that survey was conducted. It’ll be higher than 11 percent.

Eve: [00:24:07] Yeh, yeh.

Chris: [00:24:07] So, those offices will experience a lot of pain. And the other thing is, that then allows that office space, which is in remarkably great locations, particularly the walkable urban space, to be recycled, probably as residential.

Eve: [00:24:28] Yeah.

Chris: [00:24:28] We are short anywhere from seven to 12 million housing units in this country. That we’ve not allowed the real estate development community to build. We have mandated that they could not build them. And that has created this horrendous affordable housing and homeless situation. And so a lot of those office spaces, as well as a lot of the hotels, are going to become assets that we can convert into housing in great walkable urban locations.

Eve: [00:25:03] Right, right. Aside from that are there any other current trends in real estate that you believe are most important for the future of cities?

Chris: [00:25:12] Yeah. We collectively in real estate and the built environment, you know, urbanists, in general, we really need to address, forcefully, the need to ‘up-zone.’ Up-zone land, and in particular, in cores and corridors. The cores are walkable urban places, both in center cities, but in particular the urbanizing suburbs. Probably 50 percent of new walkable urban development will be in urbanizing suburbs. Metro D.C. is leading the way, not just in this country, but worldwide in the urbanization of the suburbs in Arlington and, you know, downtown Bethesda, Silver Spring, Reston Town Center, National Landing, National Harbor. But it’s a massive up-zoning battle …

Eve: [00:26:07] Yeh.

Chris: [00:26:07] … fought by NIMBYs. NIMBYs are the most pernicious force in urbanism right now, and I am quite ashamed of my generation, I’m a baby-boomer, that are leading the NIMBY charge and it’s the most selfish movement ever. And they’re basically saying, you can’t come here. And if I stop you from coming here, my house is worth more. And it’s all in the land. So, we need to flood the market with more up-zoned, walkable urban land. But it’s only going to be a small percentage of total metro land. Here in D.C. only two percent of the metro area is walkable urban. That’s it. Two percent. And that’s where all the action is.

Eve: [00:26:55] You know, you’re probably familiar with this, but over the last 10 years or so, I visit Melbourne, Australia regularly, and they up-zoned their key commercial corridors in the way you’re describing. And it’s been really interesting to watch it. Are you familiar with that?

Chris: [00:27:10] Very much so. I’ve been to Melbourne quite a bit.

Eve: [00:27:13] Yeh, yeh.

Chris: [00:27:13] You may have run into Mike Day, who’s the leading urban planner in Australia, who’s based there, and he has an urban planning firm that is the largest in the country. And he and I have been working together, particularly in Melbourne and Sydney. Yeh, they really need to up-zone. I mean, they obviously, you know …

Eve: [00:27:32] Oh yeh, Melbourne is sprawling badly.

Chris: [00:27:34] Oh, god, it is horrendous. And the same with Sydney. But, you know, their downtowns are among the top five on the planet.

Eve: [00:27:43] Yeah, they’re fabulous.

Chris: [00:27:44] When you get out of the downtowns, and it’s just suburban hell.

Eve: [00:27:47] Not all of it. Like Melbourne has a really great train network and a wonderful bike network that really connects some of the neighborhoods around downtown, really, pretty well, which is, you know, one good thing.

Chris: [00:28:01] Well, the downtown and the downtown adjacent places are tremendous in Melbourne, as you know better than I, you know, the region of Melbourne is comprised of, like in the U.S., many, many, many jurisdictions. And so the center city is one jurisdiction, downtown and downtown adjacent. So, then all those suburban jurisdictions just don’t get it …

Eve: [00:28:27] Yeh.

Chris: [00:28:27] …and they are beginning to get it. A lot of efforts going into it. So, I have no doubt that they’re moving in the right direction.

Eve: [00:28:35] Well, a city like Melbourne, too, I think it’s one of the fastest growing metros … It’s certainly the fastest growing in Australia, and …

Chris: [00:28:42] And it’s such a lovely place. It is just …

Eve: [00:28:44] It’s a lovely place.

Chris: [00:28:45] Charming as can be. Remarkable people.

Eve: [00:28:49] Ok, then, do you think equity crowdfunding can play a role in building communities for everyone? We’re talking about social equity and how people can get a stake in their own community.

Chris: [00:29:02] I think it’s a critically important trend. And again, it’s ‘Back to the Future.’ This is how we used to build the great real estate. I always used to wonder back in the 80s when I was really trying to noodle through how did the ancients of the late 19th, early 20th century build these buildings that were so well built? They were over-engineered. They were architecturally significant. They were built for the ages as opposed to the junk that we were putting up in the 80s and 90s that were, you know, just slam bang, thank you, ma’am. Throw them up. Assume that in 10, 12 years they’re going to become a slum, and you didn’t care because you got your money out. And it was because of crowd funding. And it was local folks coming together to build, in particular, you see this with hotels that, every city needed a glamour hotel that would show off the best of that city. And all the business folks would come together and put in money to build this hotel, to demonstrate that this city has come of age. And those hotels are with us today as the grand, marvelous anchors of our downtowns. Every city throughout the country has one. But the same thing applies to much of the commercial real estate, that a lot of small investors came along and dropped in the equivalent of a thousand dollars and they owned a little piece of their community. And that did a lot of things. One is they would economically benefit from the vitality. They would walk past it and they could say to their friends, I own that building. Point of pride. That’s the great thing about real estate, is that, you know, unlike software development, which is viper … just vaporware, you can point to a stick and brick building and say, I own that. Great pride, great emotional return. And it also gives you a reason to care about and patronize your hometown. It’s the ultimate doing well while doing good.

Eve: [00:31:10] Yeah, I think you’ve described exactly why I started a crowdfunding platform. In Pittsburgh, you know, in the neighborhood I lived in for a long time, some of my neighbors would just band together to buy a vacant house to make sure that it wouldn’t fall into a slumlord’s hands. And, you know, that was exactly in that era. And I was, I was pretty impressed with that. I thought it was pretty fabulous.

Chris: [00:31:36] Yeh, yeh, I’ve seen that kind of thing happen throughout the country. Chattanooga, again, my favorite small town, has an organization called Chattanooga Neighborhood Enterprises that has redeveloped low-income neighborhoods surrounding downtown with zero, zero displacement.

Eve: [00:31:56] Wow.

Chris: [00:31:56] And it’s just remarkable. You know, there’s so many great examples out there now, over the last 20, 30 years.

Eve: [00:32:04] Well, I’ve really, really enjoyed talking to you. And I can’t wait to see how your new venture evolves. Thank you very much for joining me.

Chris: [00:32:11] It’s been very good to catch up with you.

Eve: [00:32:13] Thank you. Bye.

Chris: [00:32:13] Bye. Bye.

Eve: [00:32:26] That was Chris Leinberger. His fascination with cities started at a very early age and evolved into an astounding career working on urban land issues as a strategist, teacher, developer, researcher and author. He built an enormous advisory company and then moved on to focus on development as a co-founder of the Arcadia Land Company, a progressive New Urbanist development company for which he is still a managing partner. I hope you enjoyed listening to this interview as much as I enjoyed recording it. You can find out more about impact real estate investing and access to the show notes for today’s episode at my website, EvePicker.com. While you’re there, sign up for my newsletter to find out more about how to make money in real estate while building better cities.

Eve: [00:33:20] Thank you so much for spending your time with me today. And thank you, Chris, for sharing your thoughts. We’ll talk again soon. But for now, this is Eve Picker signing off to go make some change.

Image courtesy of Chris Leinberger

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