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Investing

Slaying Gentrification.

June 29, 2022

David Kemper wanted to find a way to safeguard established renters against gentrification. His goal was to build a real-estate investment model that both stabilized existing rents and gave a voice to that community. Too many have suffered from racism and disinvestment in their neighborhoods. Across the country, communities are being torn apart because residents are being priced out of the neighborhoods they have called home for decades. Just as resources and new opportunities come to a community, its longtime inhabitants often get pushed out.

So David and his team are working towards an alternative: cities with inclusive, mixed-income neighborhoods. These diverse and dynamic neighborhoods will deliver better economic, social, and health outcomes, especially for lower-income residents. The model they have developed, MINT (or Mixed-Income Neighborhood Trust), is a sophisticated and replicable ownership model. Each MINT develops, owns, and operates a rental housing and retail portfolio. MINTs harness the money coming into communities to keep rent affordable for existing residents. Trust Neighborhoods, David’s non-profit, works with neighborhood-focused organizations to facilitate the formation of each MINT with the goal of a self-sustaining organization, run by the neighborhoods themselves. This gives neighborhoods equal footing with developers contributing to the gentrification taking place.

David and his co-founders started Trust Neighborhoods in 2019 and have since launched three MINT pilots in Kansas City, Missouri and in Tulsa, Oklahoma and Fresno, California. They have already shown to be beneficial. But they are just getting started. Neighborhood Trust is growing, and they hope to work with neighborhoods across the country, forming MINTs in each city and protecting community members who have too often been overlooked. 

Read the podcast transcript here

Eve Picker: [00:00:08] Hi there. Thanks for joining me on Rethink Real Estate. For Good. I’m Eve Picker and I’m on a mission to make real estate work for everyone. I love real estate. Real estate makes places good or bad, rich or poor, beautiful or not. In this show, I’m interviewing the disruptors, those creative thinkers and doers that are shrugging off the status quo, in order to build better for everyone. If you haven’t already, check out all of my podcasts at our website RethinkRealEstateForGood.co, or you can find them at your favorite podcast station. You’ll find lots worth listening to, I’m sure.

Eve: [00:01:00] David Kemper wanted to find a way to safeguard established renters against gentrification. His goal was to build a real estate investment model that both stabilized existing rents and gave a voice to that community. The model he landed on, MINT, or mixed income Neighborhood Trust, is a sophisticated and replicable ownership model. Each MINT develops, owns and operates a rental housing and retail portfolio. Trust Neighborhoods, David’s non-profit, works with neighborhood focused organizations to facilitate the formation of each MINT, with the goal of creating a self-sustaining organization run by the neighborhoods themselves. Trust Neighborhoods is still new, but David has said that they hope to expand their reach and work with neighborhoods around the country. Listen in to learn more.

Eve: [00:02:01] If you’d like to join me in my quest to rethink real estate, there are two simple things you can do, share this podcast and go torethinkrealestateforgood.co, where you can subscribe to be the first to hear about my podcasts, blog posts and other goodies.

Eve: [00:02:30] Hello, David. Thanks very much for joining me today.

David Kemper: [00:02:33] Thanks very much for having me on.

Eve: [00:02:35] You launched something called Trust Neighborhoods in 2019. And I wanted to ask you first, what problem are you trying to solve?

David: [00:02:45] Yeah. I’m one part of the three of us who are leadership at Trust Neighborhoods is Kavya Shankar and Jason Dehaemers, and the problem we’re trying to solve is that you have neighborhoods which have experienced disinvestment over decades, often from racist reasons, that now are finally having investment come into them and becoming a higher opportunity, both by public efforts, by private efforts and a lot of efforts on the part of current residents. But just as those neighborhoods are becoming higher opportunity, the very residents which are most deserving of participating in that and have often contributed so much to creating that experience a second injustice of being displaced from that neighborhood, not only denying them that experience of living in a higher opportunity neighborhood, but often even creating harm beyond that prevention of opportunity and around that problem is why we started working with neighborhoods through our nonprofit Trust Neighborhoods to help set up these mixed income neighborhood trusts.

Eve: [00:03:41] When did this need become clear to you? What’s the journey you took?

David: [00:03:46] We followed different paths in the leadership team. My particular path was through working at New York City government in affordable housing, and that was first in a department there called Housing Preservation Development, where I got to do a lot of refinancing of LI-tech which low-income housing tax credit deals and HUD multifamily deals, which is really the current meat and potatoes of American affordable housing finance. And you both saw how those worked at volume and the non-profits and neighborhood-based organizations that use them and also where it wasn’t working, which is especially around what real pinpoint anti-displacement looked like.

David: [00:04:22] The city of New York at the time was then interested with the arrival of de Blasio and really pinpointing neighborhoods where likely gentrification would create displacement. And a lot of the effort was around creating inclusionary zoning to prevent that displacement. And I had the good fortune to be part of the team who was working on that, and then a new team that was set up in capital planning in the city planning department and trying to work with neighborhoods facing that pressure to proactively prevent displacement. But there’s kind of this rhetoric in New York, which is wonderful, but, you know, New York is everywhere. And there’s this idea that they would build a model and it would work for the whole country. And I grew up in Kansas City and have stayed deeply appreciative and tuned into a lot of cities like it. And you see this phenomenon playing out across the country, including Pittsburgh, certainly very familiar with it.

Eve: [00:05:12] Oh, yeah.

David: [00:05:13] And the mechanism is not going to be that you’re going to prevent displacement by incentivizing what’s going to happen when a five-story building is torn down for a ten-story building. A lot of the displacement and change in ownership and lack of control is happening long before that. So, the same principles are playing out, but you really need to focus on building a different kind of set of tools. And fortunately, both found others who cared about, and we had the time to work on this, but most of all spent time with a lot of neighborhood based organizations in neighborhoods that had either undergone gentrification or facing it. And really sat down with them and said, what are your pain points? How are you spending your days? What are you looking at for tools? And almost consistently you had this need identified of saying, if we could just have our own ownership group, that could really do cross-subsidy in our neighborhood in a way that we could raise outside capital akin to the developers we’re competing against that can move at the speed of the market. It’s not applying for a grant for a house that gets receipt that that grant was received months after the house was sold and really do it at the scale at which we were experiencing displacement. And bit by bit, we worked with some neighborhood partners on honing that model, launching pilots, and now we’re working to get out across the country.

Eve: [00:06:31] And that model, you call it MINT, right?

David: [00:06:35] We call it MINT, a mixed income neighborhood trust.

Eve: [00:06:38] So tell me precisely how it works.

David: [00:06:40] In some ways, it’s very simple. Some ways a little more complex. We help the neighborhood set up this mixed income neighborhood trust. It is an LLC which has all of its voting shares controlled by something called a perpetual purpose trust that is somewhat distinctive from some uses of trust models where there’s not national trust, there’s a legal trust which is assigned to a purpose agreement which controls all the votes of this new entity. That trust then has a trustee group which has the existing neighbor based organization on there and resident representation and adheres to a purpose agreement which we work with residents, the neighborhood based organization, on writing when we’re setting this up, which really identifies what anti displacement means, what protect me belonging means what long term financial sustainability for this new institution looks like and then really build in also details and nuances, that are particular for each neighborhood. That serves as a long term constitution that then this operating company of the Mixed Income Neighborhood Trust has to adhere to as it buys, develops, and then long term owns a mixed income portfolio, which today we’re entirely focused on housing in a way that prevents the displacement of residents in that neighborhood.

Eve: [00:07:57] So the trust is actually a developer.

David: [00:08:00] In some ways. It’s a vehicle to allow a neighborhood to serve in a developer function for its neighborhood. And the way we’ve set up is that each mixed income neighborhood trust will have a general management function, which is essentially a budget line that goes back to the neighborhood-based organization. So you aren’t building duplicative new institutions. You’re really building the capacity of groups that have been on the ground, have legitimacy, have been doing the hard work, and too often are then excluded from actually having that level of control and autonomy within their neighborhood as it experiences this kind of pressure. So really important for us is not just hitting numbers on preservation of affordable units, but really also changing power structures in these neighborhoods where especially women and people of color have been precluded for so long.

Eve: [00:08:50] I’m trying to wrap my head around this. It sounds pretty powerful. So if a new developer comes to the neighborhood and purchases a property outright, what control does this Trust or MINT have?

David: [00:09:04] It is just in parallel with that. There’s no outright authority it has. It’s more putting the neighborhood on more equal footing with a lot of more conventional developers that may be participating in a neighborhood that is facing gentrification.

Eve: [00:09:17] I see, okay. And so, how is a MINT portfolio designed?

David: [00:09:23] So one of the one of the key things we begin with is really doing an analysis with the neighborhood-based organization of what does protecting displacement need, what is the real need in the neighborhood. An example of this is one of the first neighborhoods we worked with was in Kansas City, Missouri, in the northeast section of neighborhoods there, and the neighborhoods called Lykins. And from a parcel view of housing in that neighborhood, they have 1700 units of housing and 900 of those are rental housing with basically zero regulated within that. They are next to a neighborhood that has had some of the fastest rising rents in the city. They’re beginning to experience that same pressure coming on the side of them. So, the beginning was talking with residents saying, look, you have 900 households that are renting in this neighborhood at this average rate. What does it look like to make sure that those households, some of those will move into homeownership? Some of those will not be necessarily having their income rise as fast as the market is rising. What does it mean to protect them from displacement and then working with them to identify how can we maximize the preservation of those units? What does cross-subsidy look like from likely rising rents and unrestricted units we put under that same ownership group? So it self-finances affordability, which works for a subset of neighborhoods and then saying also what is feasible?

David: [00:10:40] In terms of what are rehab partners or construction partners you can work with and what kind of volume can they work with? What is the churn happening in a market? Is this a neighborhood where you’re seeing hundreds of units bought and sold every month or is this something where you’re seeing a dozen bought and sold every month and then putting together a capital stack that makes that feasible. We really do that whole hands-on diligence process with them and service a lot of the short term capacity which a lot of neighborhood based organizations just don’t have to set up that kind of vehicle. But then once it’s set up with that governance, with those partnerships in place for renovation, for property management, and that scope of of what they want to be building in as their own ownership, as much as possible we then build their own autonomy to be running that and attuned at the neighborhood level as they build that ownership and manage it in an accountable way long term.

Eve: [00:11:27] So tell me, how long does it take to go through this process, from thinking about it to actually forming a group that’s governing itself?

David: [00:11:36] Yeah, I mean, we’re kind of figuring it out. We did the two pilots. We are in the midst of a third one right now. We’re in the midst of a fourth one right now. So, we’re learning exactly what the long term process looks like. It’s probably about nine months to a year in terms of our experience, but it may be that right now, I think one of the bigger bottlenecks has been capital appetite, especially for more philanthropic sources. And we’re building it so that long term can take in non-philanthropic sources that are okay with low returns, which certainly can move faster. We don’t know what looks like if that bottleneck is not there for how fast it happens.

Eve: [00:12:12] Interesting. So, the pilots, where are your pilots and where’s the third one? Kansas City and.

David: [00:12:17] Our pilots are in Tulsa, Oklahoma. Certainly, a really meaningful place to get to work, especially in 2021 with the memorial of the race massacre there. And then in Kansas City, which is also where we’re based and very meaningful to work with a neighborhood in our own home in a way that is disciplining and really holds us to doing quality work. The third, which is currently in formation, is in Fresno, in central Fresno with some really great neighborhoods there as the downtown is experiencing growth and preserving a lot of housing stock as well as hopefully providing alternative to owners that have been in the neighborhood they would like to have purchased out.

Eve: [00:12:58] So how far are these experiments in? Like the the MINTs are formed? Have they purchased properties? What are they doing?

David: [00:13:08] Yeah. As noted, Trust Neighborhoods came together in 2019. We really worked with the neighborhoods and the pilots and on the whole scoping and 2020 and both those pilots launched in early 2021. So, they’re just over a year old right now. But both have really seen promising signs so far. They both control well over a dozen units of housing. I think the one can see is almost up to two dozen now.

Eve: [00:13:30] Wow.

David: [00:13:30] And out of that is some real glimmers of hope, both in terms of just operational efficacy, seeing the governance really have resonance in that governance. But most importantly, some of those of early glimmers of impact, like the Mixed Income Neighborhood Trust in Tulsa, which was set up with Growing Together, which is focused in the Kendall-Whittier neighborhood, is the Kendall-Whittier Neighborhood Trust and I was actually just out there last week as they did a celebratory open house for another one of the renovated units that’s open, and had both residents and contractors and funders and everyone all together having paletas really feeling the promise of the work. But alongside things like that were it’s a deep renovation project, they’ve had ones where they’ve just bought housing that was for sale in the neighborhood and been an alternative to a lot of what are kind of unsavory buyers and sellers in that neighborhood, and there was one that was selling and a they bought it and the seller told them, you know, every other buyer told us they were going to clear out the residents in these units in order to renovate them and re rent them at a higher rate.

David: [00:14:37] And instead the Kendall-Whittier Neighborhood Trust was able to own them and have all the residents stay in place along with the budget, to actually improve the quality of those units of housing discovered families that are in the school, which is a place based school that would have told you’re not able to come back to your school with your kids on a couple of months’ notice of a new school year. So, it was a real change to instead get a knock on the door from the Kendall-Whittier Neighborhood Trust saying, hey, look, you’re not only in a safe place versus this threat which is facing you, but we’re also here to make sure that you’re not displaced as this neighborhood continues to become a better place.

Eve: [00:15:17] That’s very powerful. So how do you plan to scale? I mean, how many neighborhoods will be successful?

David: [00:15:24] Yeah, that’s a lot of a lot of our focus is yeah. From the beginning which which may be distinctive in some ways is that we really have had an eye toward saying we are not content if this happens for a dozen units in one neighborhood, the scale of the need in just one neighbor is larger, that the scale of need across the country is hundreds of neighborhoods which are very rapidly changing. And we at this point get a lot of cold outreach from neighborhoods across the country that say, we’re interested using this model, we’ve heard about you, can we work together? Our biggest limit on that side is our own capacity of a team as we grow that team and grow our own operational ability.

David: [00:15:59] But we’re really focused on building our own team to be this short-term service, which is a big piece, is really being able to step in and work with neighborhoods across the country on setting it up. A big part is building long term capital supplies. We’ve had a generous supporter who has come in for funding the design of a fund that will be the national with ready capital, which we hope will solve that bottleneck issue and help build that overall market, which can bring in a lot of capital which is not usually participated in both community governance models and models focused on anti-displacement and changing power structures in this way. And then a big piece is just learning from each neighborhood trust and really powerfully having them start to build their own peer group in a way that is self-reinforcing, builds us as a better support partner, but also can build on their own experiences, lessons learned interpretations from those governance bodies of what anti displacement really looks like and very hard decision making moments. And then also step in as they discover things which are even more valuable to each neighborhood trust. And already the two pilots have met and compared notes. And we think it will only get stronger as you have more and more mixed income neighborhood trusts in the country working these neighborhoods for the residents.

Eve: [00:17:14] So that was one of the questions I have. Like, community engagement is really hard. Do you experience friction when you set up one of these? Like what does it take to get everyone on board?

David: [00:17:29] Community engagement is hard, but what we’ve been doing with the Mixed Income Neighborhood Trust is so different from a lot of what more conventional community engagement is. I think the place to pinpoint there is, we are helping the neighborhood-based organization set up these entities that have residents in long term governance. And that is very different from a typical project where there is a community engagement period, which then ends and residents never have another maybe not even another voice, much less any actual real power in that institution or project. And residents are smart, and they get it. And if they think they have a six-month engagement process to try to convey all the complexity of experience in a neighborhood and any possible thing in this, that will be a very hard process. And instead, with this both, I think we’ve worked with really great partners on designing community engagement, which both make for very productive sessions, where people come into it already with a sense of having had time to do one on ones with everyone and talk through their experience and have that as a, as a jumping off point. But then the most important thing is they then step into the actual governance long term. So, there’s a real ability to keep on iterating and having a voice in the model and in this new institution in their neighborhood. That’s actually something I think we thought was going to be a lot harder and has been really energizing to spend time with residents who just get this and are excited to have this kind of institution as a vehicle for creating this kind of change in their neighborhood.

Eve: [00:18:56] So how big is your team and what sort of skills are represented at the moment?

David: [00:19:01] Not very big. Five of us full time right now. We’re doing some hires right now.

Eve: [00:19:05] Small but mighty, right?

David: [00:19:07] Yeah. Part of the building up the capacity to actually take on the scale of problem and our skill set is mixed. Kavya had been out in the White House and had done organizing work as well as some amount of investment side work. And then Jason is utterly brilliant all things finance, governance and had really worked more in the investment banking, private equity world and then some corporate governance and just delights in building out an actual new financial structure which is solving for things that are more complex than just making money. And then my background was more in the affordable housing finance community development side. We’ve got two wonderful more junior members of the team, Natalie and Ben, who have both actually come through Venture for America, which has been a great source of team members and a delight to work with.

Eve: [00:19:55] So you’ve been working on this a little while. I’m sure you’re thinking about improvements. How could it be improved and why? It can’t be perfect, right?

David: [00:20:04] A big thing is the pilots in place as they grow. And I think then building out their own governance and being improved in that way.

Eve: [00:20:13] This is a pretty entrepreneurial idea. So, entrepreneurs never sit still for very long.

David: [00:20:18] Yeah, I think a big part of the improvement also is building that peer group in terms of having the neighborhood trusts speak to each other more. Building out just a lot of the capital familiarity. Right. There’s a risky moment at the beginning of saying, can you put money into a new vehicle that is creating this kind of impact, and will that really work? And as we start to see them work, that makes it so it’s a lot easier for the next one to say, yes, I want to see that happen too. I think as each neighborhood-based organization kind of learns what what means to be taking this on and building into their existing institution. And as you varied organizations right now, they’re, one is a neighbor association, one is one of the purpose-built communities, one is a CDC. So, as you start to have a peer group of different kinds of neighborhood focused organizations that are using this, that will make it even better.

Eve: [00:21:06] And do you think this is really unique? Is there anyone else doing similar work?

David: [00:21:11] There are aspects that are unique in their aspects that are very familiar. A lot of the land trust community and world, I think, is using community land trust towards similar spirit and functions. But I think unique here is the ability to use the outside capital, the outright control of the land versus separation, the focus on, there’s a lot of renters being displaced, There’s a big focus of this, versus a lot of CLTs tend to have more home ownership focus. We early on have met with a lot of peers across the country that we sort of think are doing relevant, familiar work. And a big part of ours is not having too much pride of authorship of really learning for others. A part of that early on is we were calling this a mixed income land trust and we spent time with the Kensington Corridor Trusts out in Philadelphia. And they said, hey, look, you know, we’re really trying to establish more the terminology of a neighborhood trust here. And we said, sure, great, we don’t we don’t have any pride of term here.

David: [00:22:04] We have a really great to actually be part of helping build on what you’re doing. So, we decided to call it a mixed income neighborhood trust. And so a noted MINT kind of sounded nice too. So, that was part of it. We’ve also liked a lot of the shared equity worlds and built out. The Kresge Foundation include us in the community of practice of several groups working on shared equity models, which certainly plays into a lot of what you in Small Change have also been building into and that’s been really great to be part of. And Elwood Hopkins, who’s led that has just been a great champion and convener. And then I think also on, if you see models and neighborhoods facing gentrification that have relatively succeeded in doing cross-subsidy to the benefit of their neighborhoods. Some of those have come out of almost less conventional models than necessarily a community developing corporation. Where if you look at what the Hasadim community has done in South Williamsburg, in New York, it’s experienced massive gentrification pressure, which, because of ownership and cross-subsidy, has in many ways actually made it more affordable for that community through their cross-subsidy and ownership of land. Likewise, you see some of that with some of the Chinatown family societies in New York, and you see a couple of clusters of that in different places in the world. And there are some community development corporations, I think, use their assets. We right now are working with the East Boston Development Corporation in Boston, which has been both an amazing partner to work with and also the way in which they’ve built out the organization ownership and building their own self-financing mechanisms is really in line with what we’d like to see this model enable for more neighborhoods. So, it’s been amazing to get to work with them as a partner in that.

Eve: [00:23:39] So, how many more neighborhoods do you think will have mint in one year or three years from now?

David: [00:23:46] One year. A few, but three years. We’d like to see actually getting up to really doing this at scale.

Eve: [00:23:55] And what does success look like to you?

David: [00:23:57] Success looks like living in a country where we have cities that have mixed income neighborhoods led by especially residents that had been excluded and discriminated against, especially black and brown leadership of institutions that are creating high opportunity neighborhoods that work for everyone. And not only does it hopefully make it so that those neighborhoods become very high opportunity neighborhoods in a way that works for a mix of incomes and identities there, particularly each neighborhood, but also it stops this phenomenon in America where we’ll see investment go into one geography. And there’s almost this assumption that you’ll end up not serving a large chunk of residents who will get displaced somewhere else. And then almost, then you’ll continue to see a cycle where you’re chasing poverty to different geographies, just as all these efforts to try to improve a place come to fruition. Instead, we stop that. I think with half a dozen MINTs in each American city, you could actually create a thing where at the core of each American city are these mixed income neighborhoods which are robust, wonderful, I think could be some of the best neighborhoods in the country. And you also have this window of opportunity, the United States, where we buy deep tragedy of racism and suburban investment. We’ve ended up with the cores of our cities being massively underinvested and undervalued. But, we in many ways are the anomaly in the world on that. And we’re seeing our appetite shift where the cores of our cities are becoming the most valuable places, which is much more akin to everywhere else in the world. It would be a tragedy, I think, to then see us also just have it where if you don’t have the money, you can’t afford to live anywhere near the middle of the city.

Eve: [00:25:39] I think that shift is already happening.

David: [00:25:40] Yeah, we have we have a window of opportunity, I think, for a crucial subset of neighborhoods to at least secure some place near the center of the city that especially carries such deep meaning and current social capital institutions in a way that could create a very different kind of city.

Eve: [00:25:58] I’ve been living in a downtown myself for quite a few years now and have gone from being one of the first residents to one of many who look very affluent to me now. And it’s disturbing. I really feel like the vitality of mixed people using a place is really being wiped out. So, I agree with your argument here. So, I have one more question for you, and that is what keeps you up at night?

David: [00:26:29] Oh, lots of things. At the very beginning, I really did not sleep that well. There’s a lot more stress and things, I think. As we built out a really quality team that’s helped with the sleep. Journaling helps the sleep. You know, you write down your worries.

Eve: [00:26:46] I’m so glad it’s not me alone.

David: [00:26:48] Then you don’t have them bouncing around your head in the middle of the night. I mean, you always you always kind of swing back and forth too, you have this thing where you go, there are moments where you go, oh yeah, this is doing great and we’re going to run with it. There are moments that you go, oh, is something going to hit us that we aren’t expecting and everything’s going to fall apart? And I feel fortunate that more and more of the days are the former.

Eve: [00:27:09] Yes, yeah. Or there are moments where it’s like, why am I doing this? It’s a very hard road.

David: [00:27:16] We’re up against a daunting scale of historical injustice, of momentums, of other forces in the world. So it’s understandable. It’s hard, but there’s also hope.

Eve: [00:27:27] I think you’re also up against greed, unfortunately. So, the gentrification of neighborhoods is going to continue. The question is, is how many can you catch and save? Right.

David: [00:27:39] Yeah. I think the hardest thing for us right now has been when we have neighborhoods that say we really want to work with you, now is the moment. And we’ve just had to say we just don’t have the capacity to work with you right now. And that’s been really hard.

Eve: [00:27:54] That’s heartbreaking.

David: [00:27:55] I remember one very early on going, well, you know, whether or not you work with us, we’re going to be here fighting displacement, our neighborhood. So, it’s not so much are we going to work together and find displacement more? They’re going to be there doing it regardless. It’s just really hard to not have the ability at this point to say yes to everyone and get these in place with the speed which with these words are changing.

Eve: [00:28:20] Is there any like white label option that you can create for do-it-yourselfers?

David: [00:28:26] We’ve occasionally sent along pieces. Unfortunately, it’s just, I think a big reason why we built the team is that a lot of people know all the principles, it’s just, don’t have the capacity in a team that actually will step in and run with it. So, that was, we have no pride of that. We’re happy if someone else wants to do it. Just a big part is building the team to be able to actually say yes to more places and run with it.

Eve: [00:28:52] Well, you’ve chewed off a huge problem, and I really hope you’re super successful and I can’t wait to see where you are in three years. Maybe we’ll have one in Pittsburgh or 2 MINTs.

David: [00:29:05] Yeah, we’d love that.

Eve: [00:29:07] That would be fantastic. Yes. Let me know if you need any introductions.

David: [00:29:12] Yeah, well, if they’re are neighborhood based organizations, this resonates with their priorities and what the neighborhoods are, then. .

Eve: [00:29:18] There’s tons. I feel like someone once told me that community development work started in Pittsburgh. It’s got an enormous number of neighborhood-based organizations. I helped found one myself, a CDC. So, every neighborhood has one. It’s a pretty active place that way.

David: [00:29:37] Well, we’ll follow up. Definitely.

Eve: [00:29:38] Yes, definitely. But thank you very much and congratulations and good luck.

David: [00:29:44] Eve thank you.

Eve: [00:30:01] You can find out more about this episode or others you might have missed on the show notes page at our website RethinkRealEstateForGood.co. There’s lots to listen to there. A special thanks to David Allardice for his excellent editing of this podcast and original music, and thanks to you for spending your time with me today. We’ll talk again soon, but for now, this is Eve Picker signing off to go make some change.

Image courtesy of David Kemper

Before IMPACT was a thing.

June 22, 2022

In college, Paul Rabinovitch planted almost a million trees. Seeing the clear-cut land in which he was working sparked a desire to center his work around creating change. His career path displays a multitude of avenues towards making an impact – from brownfields redevelopment, to building sanctuaries and parks with the Nature Conservancy, to working as an impact investor in real estate.

Now Paul serves as the Head of Real Estate Investments at New Island Capital, a family office that centers its work around impact. New Island Capital was one of the first investment firms with a focus on impact.Now impact investing has come into the mainstream with more firms and family offices looking to bring positive change with their investments every day. New Island brands itself as being 100% for profit and 100% mission driven. The office prioritizes long term investments that bring meaningful social and environmental change at the same time as maintaining profit and competitive returns. They invest in various sectors including clean technology, health care, renewable energy and of course, real estate. Real estate investments are made in markets where the residents are supportive of sustainable assets, as well as those in need of social equity and workforce housing.

Paul sees real estate as an opportunity to benefit people’s lives in a tangible way. There is longevity in real estate – buildings impact residents’ lives for decades, even centuries – which emphasizes the importance of adaptable, restorative, and regenerative development. In his varied work with both conservation and real estate, Paul has witnessed the organic growth of places. That is his goal – to build change that benefits people and the planet.

Read the podcast transcript here

Eve Picker: [00:00:08] Hi there. Thanks for joining me on Rethink Real Estate. For Good. I’m Eve Picker and I’m on a mission to make real estate work for everyone. I love real estate. Real estate makes places good or bad, rich or poor, beautiful or not. In this show, I’m interviewing the disruptors, those creative thinkers and doers that are shrugging off the status quo, in order to build better for everyone. If you haven’t already, check out all of my podcasts at our website RethinkRealEstateForGood.co, or you can find them at your favorite podcast station. You’ll find lots worth listening to, I’m sure.

Eve: [00:00:57] Early in his career, Paul Rabinovitch worked as a tree planter in the reforestation industry, personally planting over 800,000 trees in Canada, where he grew up. That set the stage for the career he pursued. First as the executive director at the Nature Conservancy in Arlington and then as founder of TerraCycle Investments, a socially conscious real estate firm. His mother is a real estate developer, and Paul followed her lead, weaving in the social responsibility that so interests him to his real estate career. Now, Paul heads up real estate investment at New Island Capital, one of the largest family offices in the country, and one of the first to focus on impact investment before such a thing really existed. New Island invests in commercial scale, growing companies providing private credit, private equity and project finance. They also invest in farms, forests and of course, real estate. At New Island, Paul gets to invest in real estate with social impact at scale. You’ll want to hear more.

Eve: [00:02:15] If you’d like to join me in my quest to rethink real estate, there are two simple things you can do: share this podcast and go to rethinkrealestateforgood.co, where you can subscribe to be the first to hear about my podcasts, blog posts and other goodies.

Eve: [00:02:37] Hi, Paul. It’s really great to have you on my show today.

Paul Rabinovitch: [00:02:40] It’s great to be here. Thanks for inviting me, Eve.

Eve: [00:02:42] So I wanted to ask you about New Island Capital, where you work, and the company defines itself as both 100% for profit and 100% mission driven. And I wanted to just ask what that means.

Paul: [00:02:57] Sure. That’s a great question. New Island Capital was formed a couple of decades ago almost, and it was formed on the premise that we can invest towards triple bottom line returns where profits do not exclude creating environmental or social benefits. And really, the company was formed around that thesis that we can do both and there are meaningful opportunities for us to invest in things that make a profit that would be equal to what you would make in a conventional or traditional type of investment, but also drive really great social results. And that’s what our company is all about. We are 100% what’s called now impact investors. Back then it was double or triple bottom line investing. And we invest in real estate, and in businesses, companies as well as being active lenders across a lot of different spaces, ranging from health care to real estate to health and wellness and renewable energy, clean tech, a lot of different sectors.

Eve: [00:04:11] So you mentioned returns. And I’m wondering like, do you do you get as good returns as regular non-impact investment? Is that really possible?

Paul: [00:04:23] Yes, it is Eve. And I’d say there’s one important distinction to keep in mind, which is that we are long term investors, and sometimes we call that being patient capital. And so, our usual investment horizon is ten or fifteen years, and we do that intentionally as long term investors. One reason is because we invest on behalf of the family office. So, we’re investing for multiple generations, and we can think longer term. That’s one reason. The other reason is that we invest a lot of capital upfront in some of those social benefits. And an example I would use would be solar panels. So, we would invest in putting solar panels on the building right up front. And we know it would take seven or eight years before we’re at a break even on that investment. But then every year after that, it’s accretive to our bottom line. So, when we compare ourselves to other investors, we compare it on a ten- or fifteen-year horizon. And then we’re very competitive because by then, by the tenth or twelfth or fifteenth year, some of those upfront investments are beginning to bear fruit, so to speak. And we are outperforming what people are doing on the shorter-term horizons that that are more in vogue these days.

Eve: [00:05:41] Interesting. So, I’m going to go back to New Island Capital. Why does it exist?

Paul: [00:05:48] New Island Capital really exists because it was the experience of our family office that started us who was really interested in investing in alignment with their core values and their beliefs. And they had been shown a number of ESG screened kind of investment opportunities to invest their wealth in alignment with their values. And really their drive was not so much how do I do less bad in the world? Their drive was, how do I do more good in the world? And there weren’t at that time, this is going back a couple of decades, a whole lot of opportunities to invest with that kind of an idea. And so, our firm was born out of that idea. Now there’s a lot more impact investing firms that are out in the marketplace. It’s been really a pretty rapid rise of impact investing as a practice, which I think is really encouraging and exciting.

Eve: [00:06:47] So what’s your role at New Island Capital?

Paul: [00:06:51] So my role here in New Capital is I’m the Head of Real Estate, and responsible for all real estate investments for the company, as well as part of the senior leadership team in the investment committee and overseeing all the investments across all the various specialties that we have here.

Eve: [00:07:11] And I’d love to know, first of all, how you find triple bottom line impact real estate investment opportunities. And a second part to that is what percentage of the opportunities do you look out really kind of meet your goals, and what are some of the examples of the types of investments that New Island has made?

Paul: [00:07:32] Well, let’s talk about how do we source opportunities first, and you know, our approach to sourcing opportunities, projects where we want to deploy capital into is sort of the reverse of many other capital allocators that are in the market. And what I mean by that is that many other capital allocators, family offices or pension funds or what have you go through a sort of a research driven approach to say, well, where is the best market in the United States or in Europe or wherever they’re working? And where do we want to invest? They may pick an area like, let’s say, Pittsburgh, just out of the blue or some other wonderful city like that. And then they go look for a good sponsor that is an expert in developing in Pittsburgh or whatever geography they’re working in. We’re the reverse because we are 100% impact oriented. The bottom-line returns, the impact outcome is just as important as the financial outcome, and not all sponsors are the same. They’re not all equal because we need one, a partner who we believe, and trust is in alignment with our goals. So, our process is go find the best impact developers in the country and then underwrite them and the market that they work in. So, we come at it backwards. We go sponsor first, who are the best sponsors, what are their markets? And if those two circles intersect and we like the developer sponsor and we like the market, then we have a place that we can really have a conversation around.

Eve: [00:09:08] So I’m wondering if that’s the way you look at it. Are the markets that you generally end up in not the hottest markets in the country?

Paul: [00:09:16] It’s an interesting question. Not necessarily. No, I wouldn’t say that, Eve. I would say that the markets that we are ending up in right now are some of the fastest growing, most progressive markets in the country. And the reason I say that is one of the themes that we work in is sustainability and building net zero energy, operating buildings, low carbon buildings, buildings that perform at the highest levels of resource efficiency, water and energy efficiency and all those sorts of things. And so, if you’re going to build a building like that, you need to have a market that accepts it and might be willing to pay a little bit more in rent or might be really attracted to a building product that’s like that. So, we tend to be in markets where there’s a more progressive market tenant base that would be attracted to those kind of assets. So, we’re in markets like Seattle, Boulder, Colorado, and we’re not in markets that are less interested in those kinds of products. So, sustainability is a good example. And then, we also do a lot of work in social equity and workforce housing. And so, we’re also in some markets where workforce housing is in short supply and so, and high demand. And so, we work in those areas as well and some of those markets are really terrific as well.

Eve: [00:10:44] Oh, that’s interesting. And so, what are some examples of the types of investments that New Island has made?

Paul: [00:10:51] As I was saying earlier, we’re really interested in accelerating and supporting a transition to a low carbon economy. And so, we work in investing in buildings that have the lowest carbon footprint that you could design towards. So, there’s a couple of projects that we have that are CLT Cross Laminated Timber construction. That construction type is about 50% lower embodied carbon than a steel and concrete building, for example. So, those, we think that’s sort of the future of where we want to, if we want to try to become a low carbon and we want to try to combat global climate change, that’s the kind of buildings that we need to be building. And so, we invest in buildings like that. We also invest in buildings that have high solar or renewable energy components to them. And so, they’re in sunnier places. We’re investing in a project in Huntsville, Alabama, that will be net zero energy from solar contributions. We also invest in the workforce housing, as I was saying, and trying to figure out how we can create without government subsidies, housing that is affordable to what used to be called the middle class, the population that is usually comprised of schoolteachers and firemen, policemen, the essential economy of our society who are having a harder and harder time finding places to live in that don’t burden them for, the housing cost does not burden their family budget. So, our goal is to try to develop properties where a middle-income, middle-class family can afford to live without spending more than 30% of their budget for that housing.

Eve: [00:12:36] And without spending 2 hours commuting to their job, right?

Paul: [00:12:40] Correct.

Eve: [00:12:41] Is that really horrible issue.

Paul: [00:12:43] Yeah, that is part of the issue.

Eve: [00:12:47] Go ahead.

Paul: [00:12:48] Well, the last part of it, which I also think is an interesting part of our work and because we are long term holders of real estate, as I was saying earlier, where we’re holding assets for ten plus years, we also think about how can we layer on additional impact to a project over time, maybe we can’t afford it when we build it to put on solar hot water, but we could put that in in year three. Maybe we identify that the area that we, that our building is going up in is a food desert and really needs to have an organic co-op on the ground floor and we can put that in, or is a banking desert and needs to have like a co-op or a community bank on the ground floor. So, we think long and hard about how do we improve the communities in which we’re investing, and that is a tangible impact that we measure. And then the last part is who are our partners, and can we diversify our partners so that they’re representative of our society, that we have women developers, we have developers of color, we have all the developers who are trying to emerge into the field. So that’s another part of our impact as well. That is part of what we’re trying to create.

Eve: [00:14:11] So going back to family office operations, which impact operations were pretty rare, as you said, 20 years ago, but tremendous private wealth is consolidated around the world and family offices. How much wealth do they hold?

Paul: [00:14:28] It’s in the trillions, Eve, but I don’t know specifically. Family offices to be candid about, I’m not necessarily tracking, I happen to work within, for a family office, but I don’t necessarily track the sector. But you’re right, they’ve been growing rapidly. But there’s also not necessarily like a registration or a way of tracking how much money is actually managed there or, it’s a little bit I don’t want to say shadowy, but it’s a little bit you know, it’s not something that is out in the open where everyone knows the number of family offices and how much wealth do they have under management. It’s a little hard to track.

Eve: [00:15:08] One of the articles I was reading is that why some people with wealth have tended towards family offices because they have a little more leeway in what they can do with their funds than, for example, a hedge fund or a venture capital fund or something like that.

Paul: [00:15:28] Yeah, that’s true. And, you know, it could be to the best. You know, the story that I told you about New Island Capital is around a family who has wealth that wanted to do more good work with their capital and their wealth. And so, I think that there are many family offices. I know there are, because I speak to them frequently about cooperating on projects that have similar ideas. And I think there’s a lot of encouragement to be had from the next generation of family wealth. Perhaps the founders may not hold some of the same values, but this next generation that’s upcoming is from everything that I read and everything that I hear is very desirous of seeing a world that works better for the environment and for social justice and for other issues and equity. So, there’s more and more family offices that are looking at the same way that we are.

Eve: [00:16:25] So yeah, we generally seem to be experiencing the mainstreaming of impact investing. And I’m wondering, you’ve been in this world for a while and how much has it changed over the last decade?

Paul: [00:16:39] Well, you know, that’s very interesting. It has changed a lot is the short answer to it. And I think that has changed, you can measure it and think about it in a lot of different ways. One way is how much money is there that’s in the sector and that has certainly grown. How many other companies are there? It’s been a long time since I started in this work, since I had other colleagues that I can talk to. Now there’s a lot, and there’s conferences and there’s more and more people who are doing this kind of work and thinking about it. And I think even though you didn’t ask me about this, particularly as a lot of the work that family offices have done to invent and think about impact investing has now kind of evolutionarily moved up the ladder into institutions. So now, you know, Goldman Sachs, Nuveen, any of the major banks and financial institutions you can think of, as well as many life insurance companies and pensions have impact investing shops. Larger capital providers are also sort of following the trend and building out that sort of, that strength and that practice, which I think is really encouraging.

Eve: [00:17:54] It is. And I was just going to say, like when you did your degree, it was probably unusual. But now I hear about more and more impact investing programs and students emerging who want to work in that world, right?

Paul: [00:18:09] Yeah, absolutely. I’m ancient, so there was no such thing as this when I was in school. But you’re right, now it’s being taught at school. You know, like on this podcast, I’ve been asked to speak to students and tell them about what I do for a living and why it could be a good career choice for them. I just did that for a group of students at University of Colorado, Boulder and they were, they were fascinating and fascinated. And I thought it was great.

Eve: [00:18:41] That’s really cool. So, I have to ask, there are clearly areas that are receiving a lot of attention from impact investors, but do you feel like there are some big holes that still need to be plugged? Some areas that really need help?

Paul: [00:19:00] The leading component of impact investing would be the environment sustainability. And I would say that that is by far the, the bigger appetite that I see people investing towards. You know, that could cross a lot of different areas, it could be clean tech, it could be green buildings, it could be sustainable food and our food supply chain. So, if you think about it as ESG, there’s a lot of “E” that people invest into. And I think it may also be that that is the part of impact investing world that may be the easiest to track and has the longest, it’s got the greatest longevity. We’ve been talking about it for 20, 30 years, and so it’s finally got some traction. That would be sort of the top of the list. I would say the second most emergent that I’ve noticed has been social equity and diversity, mostly driven out of the racial unrest that we saw over the last few years and just a great drive together with opportunity zones in some way to create greater economic opportunities for diverse populations, and populations that have been overlooked for decades and decades, or have lost the opportunity to create wealth for themselves through institutional racism and other institutional barriers to advancement. So that, I would say, would be the second largest. Your third question is, are there areas that are not being addressed?

Eve: [00:20:42] Those two actually encompass a lot, don’t they?

Paul: [00:20:46] Yeah. You know, the one area that I think I’m really interested in and our family has been talking a lot about and which I think is really interesting, is community ownership and different ways in which, and your, Small Change is a part of the solution to that is how do people invest in real estate or invest in their own communities? How do they make, how do you build up your community around you and also profit from it and create wealth? And how does that work in our society? I think that’s an area that has, there’s a lot of people thinking about it and not a ton of examples. Your Small Change is one example, but there’s also ideas about neighborhood rights. There’s examples about community land trusts. There are other examples that are out there of different ideas about how do we structure these kinds of opportunities.

Eve: [00:21:40] So, I think for me the big difference is that the environment is and the issues that environment are really mainstream now. Everyone knows they can, they understand, even if they don’t want to do it, that they can have a small part in making a difference whether they recycle or put a solar panel on their roof or, you know, whatever small step they can take, it’s really at the level now that everyone can grasp. Right. But I think that creating equity for people is not something that most people can grasp and not something that most people understand how they can help. Does that make sense?

Paul: [00:22:18] I think it does, yeah. We’re tactile people and it’s very tangible when you see a solar panel on a roof or rain barrel or something like that, you you get it. Some of the other things that you mentioned are kind of more a little bit more conceptual. They’re not as tactile.

Eve: [00:22:37] Yes. Yeah. So, I want to go back to your background, which is really interesting Paul. What led you from planting trees, which is where you started, I think, to directing impact investments in real estate?

Paul: [00:22:50] So, yes, you’re right. I started planting trees when I was in college. I’m Canadian and one of the best ways for Canadian students to make money for their beer budget for the next year is to go north and plant trees. The Canadian government set up this regulation that any tree that’s cut in Canada has to be replaced at the cost of the timber company. So, they hire these legions of undergrads to come and plant trees. And I’m proud to say that over my lifetime I planted a million trees.

Eve: [00:23:25] Oh, wow.

Paul: [00:23:27] I can breathe easy, I suppose. I’ve created my own oxygen budget. But, you know, part of that experience was if you’re going to be a tree planter, you’re going to be sent to an area that was clear cut and you’re going to have to reforest it. And so, it just really impacted me at that young age to be in these clear cuts all summer long and seeing moose wandering around lost and birds and what, where the forests go. And it would be hectares and hectares of just nothing. And it was, it changed my mind about what I wanted to do. And I had the good fortune of being raised by an architect mother who taught me the business of real estate. And I sort of put those two things together and said, well, I can use what my mom has taught me about real estate and start building green buildings and recycling land. And so, I started off as a Brownfields redeveloper, and learned the business of green building. And then along the way, I also learned about low-income housing tax credit projects and historic tax credit projects and have done all those kinds of projects over the course of my career, mostly in cities, almost entirely in cities. For one part of my career, I also took about a 9 to 10 year hiatus to go join the Nature Conservancy and use my real estate skills to help the Nature Conservancy build more nature sanctuaries and parks. And so, that’s been my career as an impact real estate developer, a conservationist, and now an impact investor.

Eve: [00:25:06] It makes a lot of sense. So, a couple of final questions. What do you like best about the work you do?

Paul: [00:25:14] The way I look at the world is real estate is this opportunity where you can really have a beneficial influence on people’s lives in a very tangible way, whether it’s where they live or where they work, they are spending the majority of their time there, they’re raising their families there. They’re experiencing these places that are being built every day. And so, the process of thinking about that and how these assets that are long term assets they could stand for 40, 50, 6000 years can be adaptable and restorative and maybe even regenerative, I think is a fascinating question and a really worthy place to work. But for me, that’s really gratifying work. It’s hard. There’s not easy solutions. There’s a lot of trade-offs. But if I’m going to work somewhere, working somewhere where I can benefit people and planet is just super gratifying to me. And if I get to make money along the way, too, that is awesome.

Eve: [00:26:19] That’s the triple bottom line, right?

Paul: [00:26:21] Yeah. And I also, you know, I really enjoy watching the organic growth of places. Most of the projects that I’ve done in my career have been in places that are distressed in some ways or have some environmental contamination. They’ve been derelict, things like that. And to watch them come back to life and then spur other life, it’s sort of like seeds being cast from a from a tree and then new sprouts coming up. I find that super gratifying and exciting.

Eve: [00:26:51] Well, thank you very much for talking to me today. I really enjoyed it and I hope I get to hear more about what you’re doing.

Paul: [00:26:58] Absolutely. This was a ton of fun. Thank you, Eve, I appreciate being on.

Eve: [00:27:06] Paul holds an enviable position as the director of real estate investment at New Island Capital, one of the largest family offices in the country. Here he has the opportunity to focus on impact investment in impact at scale into farms, forests and of course, real estate.

Eve: [00:27:33] You can find out more about this episode or others you might have missed on the show notes page at our website RethinkRealEstateForGood.co. There’s lots to listen to there. A special thanks to David Allardice for his excellent editing of this podcast and original music, and thanks to you for spending your time with me today. We’ll talk again soon, but for now, this is Eve Picker signing off to go make some change.

Image courtesy of Paul Rabinovitch

Superpower. Stick-to-itness.

June 21, 2022

“What is your superpower?” This is the question that Devin Thorpe asks every one of his podcast guests in his podcast show, Superpowers for Good, where he focuses on inspirational impact. And true to form, Devin asks Eve the same question in this episode, Developer Becomes a Tech Entrepreneur to Help Community-Focused Peers.  Her answer?  Stick-to-itness.

Eve’s career has evolved from Columbia-trained architect to community-focused developer to fintech entrepreneur, but the theme has remained the same – building better cities that are equitable places for everyone. Small Change, her real estate crowdfunding platform (a FINRA-registered crowdfunding portal), provides a way for developers to raise money for real estate projects with a social impact.

Small Change is a testament to her endurance. “When I started down this path, I honestly didn’t even know what a security was,” says Eve. She had to educate herself. She read the 650 pages of regulations and converted them into a fluid online platform, easy to use but fully compliant. “And, by the way, I had never built a technology platform before!” says Eve.

She is unstoppable.

Image by real444 from Canva

Impact investing. More than a fad.

May 30, 2022

“Impact investing is a major topic on investors’ radar screen, boasting huge growth, and widespread acceptance among those seeking to align their portfolios with their personal values. But impact investing has always been more than a fad.” writes James Lumberg for Investopedia.

Impact investing, or socially responsible investing (SRI), has been around for longer than you might think. The Jewish concept of Tzedek, referred to in the earliest books of the Bible, aimed to correct imbalances between people, and referred to the benefits derived from ownership. Included were criteria for the rights and responsibilities of ownership and for generating financial returns ethically and sustainably. A few hundred years later, the Qur’an also established guidelines. These have evolved to become Sharia-compliant standards which prohibit the use of money for profit or exploitation.

In the United States, socially responsible investing began with 18th Century Methodists. They renounced the slave trade, smuggling and blatant consumption and they resisted investing in liquor, tobacco and gambling. The Quakers also forbade investment in slavery and war and founded the first publicly offered fund, the Pioneer Fund, with similar restrictions. These early investing strategies were intended to eliminate “sin” industries.

Leap forward to the 1960s when Vietnam War protesters demanded that University endowment funds stop investing in defense contracts. And in 1985, apartheid protestors demanded that Universities no longer invest in South Africa. These student protests along with environmental disasters brought the issues of the day to the attention of investors and in turn, pressure from those investors led to institutional and legislative change. In 1977, the United States Congress passed the Community Reinvestment Act which prohibited discriminatory lending practices in low-income neighborhoods. In 1984 the U.S. Sustainable Investment Forum (US SIF) was founded. And from 1985 to 1993, $65M of investments were redirected from South Africa.

While socially responsible investing in the United States initially focussed on stopping investment in products that conflicted with our personal beliefs, the impact investors of today focus on a variety of environmental and social issues and proactively seek investments that create positive change.

Read the original article here.

Image by Eve Picker

New markets for main street.

May 11, 2022

NuMarket was born out of the pandemic. Ross Chanowski founded the social crowdfunding platform in 2020 because he felt there wasn’t a way for communities to purposefully support the survival and growth of their local businesses. In an interview with The Boston Globe, Ross said that he wanted to develop a way for customers to meaningfully support the businesses they love while, yes, getting something in return.

On NuMarket, main street businesses raise funds for a variety of reasons like renovations, expansion, a popup, a new product line or even a second location. But instead of going to a bank to get a loan, they go to their customers, raising funds through contributions made in an online campaign on NuMarket. The payoff for each contributor is  120% of their money back in credits that can be used at that business. Contributors receive a bonus from the businesses they support, and those businesses get much-needed funds from the customers who love them!  To date, NuMarket has helped 23 small businesses raise funds through successful campaigns with more coming. The amounts raised vary, but the largest (and first) raise was completed by Mamalehs, an iconic delicatessen in Cambridge, that raised over $185k to open a second location. Prior to launching NuMarket, Ross was living in the UK, completing his Master’s degree work in social innovation at the LSE. While there he found time to co-found Jungle, a collective of creative thinkers, designers and strategists growing companies with social impact, working to build product ideas with intrinsic impact. Their current project is Jungle Brew – cold brew coffee designed for socially impactful behavior. Past engagements for Ross include Allen & Gerritsen and Draftfcb and an internship with former House representative Barney Frank. Ross is currently an advisor at the Kenarava Group in Kenya, “a progressive company offering climate-smart agribusiness solutions for a healthier, sustainable future.”

Read the podcast transcript here

Eve Picker: [00:00:12] Hi there. Thanks for joining me on Rethink Real Estate. For Good. I’m Eve Picker and I’m on a mission to make real estate work for everyone. I love real estate. Real estate makes places good or bad, rich or poor, beautiful or not. In this show, I’m interviewing the disruptors, those creative thinkers and doers that are shrugging off the status quo, in order to build better for everyone. If you haven’t already, check out all of my podcasts at our website RethinkRealEstateForGood.co, or you can find them at your favorite podcast station. You’ll find lots worth listening to, I’m sure.

Eve: [00:01:04] Ross Chanowski wanted to help when the pandemic hit, so he founded the social crowdfunding platform NuMarket as a way for communities to purposefully support the survival and growth of their local businesses. He wanted to develop a way for customers to meaningfully support the businesses they love while yes, getting something in return. Ross has put his background in marketing and a master’s in social innovation and entrepreneurship from the London School of Economics and Political Science to good use. Numarket helps Main Street businesses raise funds in a compelling way. Make a contribution to a business you love now, and you’ll get goods and services back with a 20% bonus, ten bagels become 12 in your tummy, all the while supporting the bagel shop you love. It’s a lovely story about a lovely business. Please listen in to hear more. If you’d like to join me in my quest to rethink real estate, there are two simple things you can do: share this podcast and go to rethinkrealestateforgood.co where you can subscribe to be the first to hear about my podcasts, blog posts and other goodies.

Eve: [00:02:42] Hi, Ross.

Ross Chanowski: [00:02:44] Eve, it is great to see you and hear you.

Eve: [00:02:48] I’m really happy to talk to you today. And, you know, Numarkets is one of my favorite companies. I’m really excited to talk to you. So let’s talk about Numarket. NuMarket, I think, is a pandemic, baby, right?

Ross: [00:02:59] It is, yeah.

Eve: [00:03:01] When did you found it and why? And how?

Ross: [00:03:05] As we all have found, pandemic time feels like a very odd construct. So thinking about two years of being in it, I’m still not quite sure when it started. Now we got going, we launched into the world in February of 2021, and the impetus and the idea and research behind New Market, I think had been happening for years before that and a lot of interesting in different ways. But when the pandemic hit, there was a clear insight that everyday customers of businesses and people in communities desperately wanted to do something positive for the places that that they love and that they need. And we were all struggling to find ways to do that. We were hashtagging on Instagram. We were tipping our delivery drivers and bartenders on the way out. We were buying gift cards, kind of doing anything we could, but it definitely didn’t feel like we were giving the kind of support that we could. And on the flip side, businesses were finding it incredibly difficult to get financing at the time to survive. But for decades before that, to to thrive and to open. And so there was something of matching those two up, this desire to support and be a critical part of independent businesses and businesses that couldn’t find avenues to financing that worked for them. So that’s where NuMarket came from. And what we do is we create crowdfunding campaigns for those businesses to raise money from their customers and community. But the contributors to those campaigns, they get more back than what they put in, 20% more, actually, as credits to use towards the business over time. So, it’s not a donation. You’re getting a lot more back than what you put in and you get to use it towards the business in the months that follow, in the years that follow. So, it generates this really interesting economic engine around these important and critical independent businesses all around us.

Eve: [00:05:23] Interesting. So, I’m having a thought. Could Small Change run a campaign on NuMarkets and offer people some investment coupon for future use?

Ross: [00:05:37] You know, I know we’re recording and if there are any regulators listening, we have to check that out first.

Eve: [00:05:43] No, this is, well, what’s interesting and this was going to be my next question. So NuMarkets doesn’t fall under any securities law, does it?

Ross: [00:05:52] Right. So, we’re issuing promotional credits. That’s kind of what our model entails. You are not receiving back cash. It is not a security. It is in the promotional credit category where you’re getting that 20% back as essentially a voucher to use towards goods and services, not that different from a gift card. And we’re very clear about that with everyone involved in knowing that there are some risks involved. But you’re getting this great chance to support a business. And unlike some donation-based platforms, where your money is going towards incredible causes, this is going towards businesses, for profit businesses like restaurants, yoga studios, online platforms, things like that.

Eve: [00:06:44] Right. I don’t think it would break any securities law, but we’ll talk about that later.

Ross: [00:06:50] I didn’t realize this was going to be a whiteboarding session.

Eve: [00:06:53] No, I mean, it really just occurred to me. My favorite Korean restaurant right next door, if they came to you and they did a campaign and I, what do you call it, make a donation. It’s not really a donation. Yeah, a contribution. It’s a contribution. So, it’s some way between investment and donation. So, make a contribution. Then thereafter, I could buy their bibimbap for 20% less.

Ross: [00:07:19] Exactly. Yeah. And you could buy their bibimbap, you could buy drinks, you could get anything that’s in there. Goods and services that they’re offering, which is one of the things we found has been a really big value add, where contributors get to use it, how they’d like to. And for businesses, they get to do exactly what they do best, which is just run their business. You don’t need to change your offering. You don’t need to offer any special packages or anything like that.

Eve: [00:07:47] So what do these businesses I mean, what do these businesses generally raise money for?

Ross: [00:07:54] Yeah. It’s we find a really big mix of things, new locations, new product lines, being able to move from, let’s say, a brick-and-mortar model to a nationwide or worldwide delivery service or the opposite. We find a lot of delivery, whether it be home delivery locally or nationally, moving into more of a permanent space. A lot of pop ups that are turning into brick and mortars. So, we’re at this point where some really amazing, vibrant and oftentimes funky businesses get to fund their dreams and get that validation that those dreams are real from their funders who turn into their best customers.

Eve: [00:08:45] That’s pretty cool. So, walk me through how a campaign works.

Ross: [00:08:50] Yeah. Campaigns, they last for 30 days, and you get a unique URL and campaign page designed with content that shows sort of who you are as the business owners, what your business is, and really gets to the soul of why you’re doing what you do. And anyone with access to a credit card can contribute during that 30-day period. You can gift contributions if you’d like to, to others, which we find a lot. You can leave testimonials that really show how much a lot of these great independent businesses are loved. So, it’s really special there. And then after the campaigns end, what we do is we handle all of the credit distribution, and we start doing that one month after the campaign ends. And that one difference for us of how our credits work is that we break them up monthly. So, we’ll start sending you your credits just one month after the campaign ends super quickly. And we do that monthly for six months. The way that math works out is, let’s say you contribute $100 to Eve’s Cafe. You would get back a total of $120 in credits, and you’d get $20 worth of credits every month.

Eve: [00:10:09] Okay. And this is to make sure that the funds are raised to spread out for the business as well.

Ross: [00:10:19] Exactly, yeah. And what we found happens quite often is you’ll have $20 worth of credits in month one and you’ll go in and you’ll spend those 20 credits and spend above them. So, there’s this really great engine around supporting independent businesses in a really, really strong way, not just as funders, but as your most loyal customers.

Eve: [00:10:43] How did you come up with that formula?

Ross: [00:10:46] Just trying to understand, I think, and talking with a lot of business owners and understanding the problems that are that are facing them and just taking a human first approach of, you know, just talk to us. Tell us what’s going on. Tell us why when you look for institutional funding, it’s difficult. Tell us why when you might find that funding, it’s difficult for you. And then, and then iterating. You know, our model wasn’t always exactly like this. We have great feedback loop and we’re super close with our customers and have a willingness to make those changes when we see that they’re needed.

Eve: [00:11:28] Interesting. Okay. So, I have to ask then, what percentage of your customers are not white male?

Ross: [00:11:38] Yeah, we don’t sort of publish exact data, but it’s a vast, vast majority.

Eve: [00:11:45] So often they fit into that minority or woman-owned business category that we all know does very poorly in the fundraising world.

Ross: [00:11:56] Yes. Yeah. The statistics on that are shocking.

Eve: [00:12:01] They’re really shocking. I think something like 2% for women owned businesses it’s ridiculous.

Ross: [00:12:07] Yeah, we’re very excited about the opportunity that we have in front of us to try to change that. And we’re at this point way above a majority of the businesses being led and managed by women and people of color.

Eve: [00:12:23] So what’s their average amount raised for businesses that you’ve helped so far? And how many have listed campaigns with you?

Ross: [00:12:31] Yeah, we’re up over 30 right now in the past year and at a pretty solid growth rate, which is exciting but also daunting, as you know. Yeah. And the average contribution amount, which I think is one piece of of data that is that’s pretty important for us, is around $150 per person. So, and that’s kind of the spot that we like to be in, which is no matter if you’re putting in $10 or 10,000, what you’re getting back is going to be the same. You’re getting that 20% back. And so we’ve found all different types of people from all different income levels who are able to participate and get that 20%.

Eve: [00:13:19] It must also depend on the business what value $150 has. Like it’s going to be different for bake shop than for something that sells more expensive goods, right?

Ross: [00:13:31] Yeah. Yeah, we found some really interesting, I think at this point slightly anecdotal, data on that of how do contributions change based on your average cost of goods. What’s been really interesting for us is the success of recurring purchase models. So, things like subscriptions, we’ve had some everything from farm delivery boxes to dumpling delivery and those have done incredibly well. I think there’s something to the idea that you know, as a customer that you’re going to be either going in or getting delivered something every week, every month. So, it makes a lot of sense to support and get 20% more.

Eve: [00:14:19] Interesting. Okay, let’s talk about geography. Where where do you do this right now?

Ross: [00:14:23] Yeah, we just kind of moved into Nationwide in the US. So, we started off in Boston in New England with a really, really great community of customers. And we, just this month, started launching campaigns that are across the country. What’s been really interesting, given what’s going on in the world right now, is that where you’re based has taken on an entirely new meaning on both sides of the platform. So, for contributors, people are living all over the place. Maybe you’re spending three months out of the year in New York, three months out of the year in Albuquerque, three months out of the year and in Indonesia. And for businesses, it’s a little bit of the same. You might be based in Los Angeles, but most of your customers are in Miami or in Topeka or wherever it may be.

Eve: [00:15:14] Interesting. So, do you find people contributing who are not customers or might be new customers for these businesses? I suppose the question is, is there crossover between campaigns? Are you building your own contributor base? Yeah.

Ross: [00:15:31] There is, yes. And we’re still early on. And I think that number will, we hope, grow. But we have found a really strong amount of repeat contributors, whether that’s our doing or the fact that there are just some really great businesses in similar communities, it doesn’t really matter to us. We’re just excited that people want to see this model grow and they want to see great independent businesses grow. We’re just there as the tool to make that happen.

Eve: [00:16:03] You said you’ve gone national. Where have you had campaigns?

Ross: [00:16:08] We’ve had some in California. We’ve had some in Florida. We’ve had a lot in New England, Connecticut, Boston, up in Maine, expansion into Maine, I should say. And in the next few weeks, we’re going to have a little bit more dotting across the country.

Eve: [00:16:26] Okay. None in Pittsburgh yet, right?

Ross: [00:16:29] Not until you help us out Eve. That’s what we need.

Eve: [00:16:31] I’m going to help you out, I’m going to help you out!

Ross: [00:16:33] You’ve got to spread the word.

Eve: [00:16:35] I think it’s a really great idea. So, do you think this model might become mainstream?

Ross: [00:16:40] We’re pretty confident that it will if we do our job well. I think that’s kind of the feeling that we all have right now, which is if we can continue to spread the word about it and make it known to more independent business owners that this is an option and that there is great support and there’s a way to engage your community of customers, we do think it can go mainstream. I guess it depends on your definition of mainstream. We’re not focused on world domination as a tech platform. I think we’re focused on being an option for every independent business that wants that option. Yeah.

Eve: [00:17:20] What’s your revenue stream? How do you get paid?

Ross: [00:17:23] Yeah, it’s pretty simple. We take a percentage of the funds that are raised in the campaigns. We have no subscription fees, no upfront fees. So, the only time businesses see us in their accounts is when we send them their funds at the end of the campaign.

Eve: [00:17:40] Shifting gears a little, you know, I looked at your background, which is very interesting, and community and social impact are clearly a really big theme in your life. There must have been a story. There’s got to be a journey that led you to NuMarkets, and I’d love to hear it.

Ross: [00:17:57] Yeah. Eve, if you recall to how we met, one of the big themes of that accelerator was Origin story. And unfortunately, there’s no great origin story. It’s, I guess, the seeds of how NuMarket came about in my background, were doing work and research that took me to some places all over the world and getting to see how different financial models work, how different businesses engaged in commerce and getting a lot of exposure to just difference.

Eve: [00:18:38] But to be fair, you’ve got a masters in entrepreneurship and social impact. So, you you’ve had a path towards this, right?

Ross: [00:18:46] Sure. Yeah, absolutely. And I think what that sort of academic piece of my life did was to really frame around the idea of understanding the problem from a very human lens. So instead of taking an idea and overlaying it onto people, it’s let yourself understand the challenges and day to day problems that are facing real communities and try to design ideas and business models and products against that. I can remember being in very specific instances and looking at the way that people have funded independent businesses all over the world, the ways that they’ve been able to create financial inclusion and just being so interested and impressed and engaged by those experiences that in some odd way Eve, leads to you running down the stairs one day and saying, Oh, I think I think now it makes sense. I think now NuMarket is ready. I think we’ve got the model.

Eve: [00:19:56] Right, I get it. But there’s another company that you’re involved in that intrigues me and I’ve just got to hear about, and that’s called Jungle. Tell me about that.

Ross: [00:20:05] Yeah, so Jungle started off sort of consulting and working with other corporates on how to increase their community impact through their revenue models. And in a strange twist and turn of events, it ended up being a coffee company that I started a few years ago, a handful of years ago now, with the idea that coffee is the most ubiquitous and habitual product that probably exists in the world where I’m holding one right now, we all…

Eve: [00:20:40] Here’s mine.

Ross: [00:20:40] I shouldn’t say we all. There’s yours. Exactly. It’s something that many people across the world really understand and purchase, and it affects over 25 million people across the supply chain. So, ended up starting a cold brew coffee company in in London a handful of years ago and a very different, of course, business model to what NuMarket is. But I think a lot of the partners and customers that we had are the same people and same type of people that we’re supporting at NuMarket now, owners of coffee shops, owners of bakeries, restaurants. We just launched a campaign for a coffee producer in Lawrence, Massachusetts, and it’s pretty cool to see, see some of the same challenges that we were facing in the coffee world and be able to support people doing it themselves now through NuMarket.

Eve: [00:21:38] Very cool. You’ve developed a thesis which is really fascinating. What do you think needs to be fixed in the world of small business? I know that’s a really big question, but I’m asking it anyway.

Ross: [00:21:50] Yeah, well, you know, there is, there’s no doubt that there’s power in commerce and who holds the purse strings. And I think the thing that we’re focused on from a systemic change perspective is allowing everyday customers to be the arbiters of the success of these businesses. So, if you’re the ultimate end user, you’re the person who’s buying the product. If we allow those same people to decide who gets the funding to start and grow, I think we’ll see a big, big change towards businesses that are important, that are independent, that are really, really doing great things for their communities, as opposed to businesses that have one very clear single bottom line, which is how fast can we grow? How quickly can we increase our margins as opposed to can we make people’s lives better and also make money at the same time?

Eve: [00:22:46] So if you were going to leave your mark on the world, what would that look like?  How would you like to leave your mark on the world?

Ross: [00:22:54] Eve, that is such a big question.

Eve: [00:22:57] It is! But you’re pretty close, I think, you know.

Ross: [00:23:01] Yeah, not even.

Eve: [00:23:03] Okay, I didn’t ask. What would your gravestone say?

Ross: [00:23:09] Oh, that’s a good one, too. Well. You know, I think it would just be. You know Eve, I don’t know and I’m going to be honest, I think we’re supposed to answer these questions with authority and strong character and all of that in these types of settings. But I think it’s okay to not know and to still be figuring that out. And right now, I think what I want my mark to be today, it’s just to have done worthwhile work.

Eve: [00:23:46] I’m pretty much in the same place. She led a good life. She was a decent person. That’d be pretty good. Yeah.

Ross: [00:23:53] And had a few good cups of coffee. Right, right. And a few bad ones too.

Eve: [00:23:58] Okay. So, I have to ask, ‘cause you sound pretty prolific there, what’s next for you? Like, are you focused solely on growing this business or is there something else you’re cooking up?

Ross: [00:24:10] I think I’m very laser focused on growing NuMarket in a way that is positive on a lot of levels. But I think there are lots of challenges and opportunities to solve those challenges out there. And I hope that whether it’s through NuMarket or through other efforts, that I and our team can start to tackle those and find some great momentum towards this idea of mutual value models. How can everyone involved in the equation of commerce or economies put something in and get more out from doing so? So, we’ll see where that takes us and we’ll see whether that’s tomorrow or ten years from now or ten weeks from now.

Eve: [00:25:01] Well, it’s fascinating. And I have one final question, if I find a business for you in Pittsburgh, will you come?

Ross: [00:25:08] Absolutely. I’ll come tomorrow. Let’s have some Korean food. Let’s have some good coffee.

Eve: [00:25:14] It’s a deal.

Ross: [00:25:16] We should hang up and stop recording now so we can start, we can start creating spots

Eve: [00:25:20] Okay. Thanks very much for joining me.

Ross: [00:25:24] Thank you, Eve. It was a pleasure.

Eve: [00:25:35] Ross Chanowski is passionate about building businesses that are needed and that make a difference. It looks like NuMarket is well on its way to making a mark.

Eve: [00:25:56] You can find out more about this episode or others you might have missed on the show notes page at our website RethinkRealEstateForGood.co. There’s lots to listen to there. A special thanks to David Allardice for his excellent editing of this podcast and original music, and thanks to you for spending your time with me today. We’ll talk again soon, but for now, this is Eve Picker signing off to go make some change.

Image courtesy of Ross Chanowski

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