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Visionary

Scottie loves real estate.

February 23, 2022

Scottie Smith II, is CEO of Scottie Smith & Associates (SSA), and a licensed broker, developer, author and entrepreneur based in Dallas, Texas.  He is a veteran in the real estate industry, with 15 years of experience, and has helped thousands of people nationwide through his sales and real estate development activities. Scottie has been featured on Black Enterprise, Fox News, Forbes and more as a real estate subject-matter expert. His recently released book, “From Decision to Close“, provides a practical, no-nonsense guide to homeownership. Scottie’s journey in real estate began when he purchased his first home and rented spare rooms to friends during his freshman year of college. This sparked his interest. At 19 he got his real estate license. By the time he was 21, he had invested in multiple properties and had numerous tenants.

In 2011, Scottie founded SSA, a real estate brokerage, with just one other agent. The company has grown more than 200% yearly with new agents continuing to join the team making SSA one of the fastest growing independent real estate brokerages in Texas. He and his team of experts have brokered millions of dollars in sales helping people across the country experience the dream of homeownership.

Scottie also served as a Board Trustee for the Atlantic Housing Foundation for ten years, where he was a member of the Investment Committee helping to underwrite, review and approve more than $500 million in affordable housing projects in several states. This includes the acquisition and renovation of 300 affordable units in Fort Worth, the redevelopment of 250 affordable housing units in Lewisville, and a 32-unit townhome development in South Dallas.

In addition to his thriving brokerage firm, Scottie provides training courses through Lone Star Real Estate Academy, a real estate school he founded in 2015. He also works with underserved entrepreneurs by creating the HUB Space, a non-profit formed to support minority-owned startups. Because of his commitment to the area, Mr. Smith has been appointed by City Councilman Adam Bazaldua to the South Dallas Area Planning Task force, where he has been tasked with creating a 20 year area development plan for South Dallas/Fair Park.

Scottie has been recognized by the National Association of Realtors Magazine as one of the Top 30 brokers under 30, and by the mayor of Denton, Texas as a leader in providing public housing. He was also presented with the Quest for Success Award, Entrepreneur of the Year Award in 2015 by the Dallas Black Chamber of Commerce, recognized and inducted into the Forbes Real Estate in 2018.  Scottie has made a lifelong commitment to use his passion for real estate to provide an avenue that helps people in his community and will continue to keep his goal in the forefront. He is a graduate of the University of Notre Dame, a father of two and brother of twelve.

Read the podcast transcript here

Eve Picker: [00:00:11] Hi there. Thanks for joining me on Rethink Real Estate. For Good. I’m Eve Picker and I’m on a mission to make real estate work for everyone. I love real estate. Real estate makes places good or bad, rich or poor, beautiful or not. In this show, I’m interviewing the disruptors, those creative thinkers and doers that are shrugging off the status quo, in order to build better for everyone. If you haven’t already, check out all of my podcasts at our website RethinkRealEstateForGood.co, or you can find them at your favorite podcast station. You’ll find lots worth listening to, I’m sure.

Eve: [00:01:03] Scotty Smith is a very energetic guy. He fell in love with real estate at just 19. By the time he was 21, he had invested in multiple properties and had numerous tenants. It makes sense that in 2011, Scotty founded SSA, a real estate brokerage with just one other agent. The company has doubled in size year upon year, making SSA one of the fastest growing independent real estate brokerages in Texas. He and his team of experts have brokered millions of dollars in sales, helping people across the country experience the dream of home ownership. And if that’s not enough, Scotty started a real estate training program and wrote a book ‘From Decision to Close’. It provides a practical, no-nonsense guide to home ownership. Listen in to learn more about Scottie Smith and his passion for real estate.

Eve: [00:02:18] Hi, Scotty, it’s it’s really lovely to have you with me today.

Scottie Smith: [00:02:22] Thank you for having me. I’m excited to be here.

Eve: [00:02:25] So I have to ask what drew you to real estate as a career?

Scottie: [00:02:30] Well, so, I’ve been in real estate for my entire adult life. Really started as a child when I was helping my stepfather and my mother, they were running a small contracting business and I used to do a lot of work with him. I was doing roof work, H-back work. I was under houses and at the end of the project we’d be handing somebody the key to a finished project that they will ultimately go out and make, you know, a bunch of money on it. So, I wanted to figure out how, one, I wanted to figure out how to stop from being on the roof in hot Houston weather. But two, I wanted to figure out how could I be the key holder at the end of that transaction? And so, my senior year in high school, I read ‘Rich Dad, Poor Dad’, then went off to college and my professor, my first real estate professor, actualized what I read in that book. And it made me say, OK, this is something that is real, it’s not just something that’s on paper. And that professor really challenged all of the students to purchase a property by the end of that semester. And for me, it was weird because when I went back home during the college break, you know, winter and stuff like that, I still had a curfew. And so putting in my mind that I could actually own a property at such a young age, blew me away. Didn’t reach the goal that he set to own a property by the end of that semester, but by the time the end of the next semester rolled around, I’d taken some scholarship money that I won and refund from financial aid. And I took that and bought my first property, I was 19 years old, and I took what I learned in those classes and in that book and put it to work.

Scottie: [00:04:18] And so from there, things just kind of spun out of control. I bought a property, and I did a deal with the international buyer. And then I did my first big flip. All of this happened so quickly before I was even the age of twenty-one. And, you know, I couldn’t even go celebrate at the bar like I wanted to because I wasn’t allowed in the bar. But it was such an experience, all before the Great Recession hit that taught me a lot about real estate and taught me a lot about me being able to educate a lot of my friends and family about purchasing real estate and helping them understand the investor’s mindset and applying that to the home buying process. And so, yeah, it just kind of grew from there and I’ve been, you know, going crazy ever since.

Eve: [00:05:12] So it sounds like you love it. So, this interest has blossomed into a number of things like a brokerage, a training academy, a book and a bunch of leadership positions. I wanted to talk to you about each of those. Tell me about the brokerage. When did you start that and why?

Scottie: [00:05:28] Yeah. So, I started my brokerage in 2011, and let me take a step back. Before that, I was in public accounting. When the when the Great Recession hit, I felt like I needed to do something safe. And so, I became, you know, I got my master’s in accounting from the University of Notre Dame, and I’m really just trying to find a safe route, right? But even in that career, I realized I wasn’t walking in my purpose. And so ultimately, I ended up leaving that and starting the brokerage with the expectation to help people understand how to build wealth using home ownership as that vehicle. And that’s the whole purpose of my entire career, right? My goal is to help people using real estate as the vehicle to do so. And so everything that I do, every purpose movement, has to lead with helping people achieve and accomplish something. And so, I started the brokerage. We came out the gate really swinging. It was great. I just started just helping folks and by that time, you know, we got picked up by the NAR at 30 under 30. They saw the work that we were doing here down in Dallas with helping families find affordable housing. And that was really the start of the brokerage really just figuring out how to help the people who, you know, don’t necessarily always have the help.

Eve: [00:06:55] So how big is your brokerage now?

Scottie: [00:06:57] So we have scaled back. At our largest we were about 30 agents strong. We scaled back to 10. And really solid agents who take the principle that I that I’ve taught and that I’ve built this company on, specifically about education, educating our clients, right? Everything isn’t just transactional; it’s about how can we equip our buyers and our sellers with the necessary information to help them make the right financial decision? And so that’s kind of what our mission has been, and it continues to be, educating folks. And from that we’ve gotten a number of people who have asked and approach us about becoming licensed real estate advisors or licensed real estate agents. And so that’s where the academy came in is, OK, let’s go into the community, the underserved community, and help people understand how to become licensed in the real estate industry. And so that’s what we, you know, that’s what I’ve been able to really accomplish is understanding where the need is and bridging the gap between what folks want and what they have access to. And so, a lot of people that we serve and a lot of communities that we serve, they don’t really understand how to get into real estate, how to become licensed agent or appraiser or an inspector. And so, we provide the resources for very, very low cost so that people can realize and actualize this whole idea of real estate as a career.

Eve: [00:08:29] So how many people have you trained in your academy?

Scottie: [00:08:33] Oh, at this point since launching, we’ve had almost 500 students and folks who’ve come through. Through the investing academy, through the licensing academy and through our brokerage, you know, the number of continuing education classes that we offer agents. It’s a very rewarding position to be in, and I’m really happy with what we’ve been able to accomplish over these last 11 years.

Eve: [00:09:03] And who are the teachers who help you? Is that your brokerage team?

Scottie: [00:09:08] It is our brokerage team. So, we have a few trainers. Part of what we do, we have some online stuff that we offer. I’ve authored a textbook that allows for folks to understand the investing and development side of things. And it’s really been, you know, just a working process. We’re consistently and constantly changing and evolving what the curriculum looks like, and it’s fun. And so, we also have a partnership with Dearborn Education. And Dearborn has provided us a lot of access to learning materials as well, so we’ve done some great things with them over the years.

Eve: [00:09:52] And so I think I heard there that you also wrote a book.

[00:09:56] Yes.

[00:09:57] And I think it’s called ‘From Decision to Close’. So, what’s that about?

Scottie: [00:10:00] So ‘From Decision to Close’, that book is ultimately just a guide. It’s the simplest form, the simplest way to help people understand what the process is for purchasing and owning a home. And so, I broke it down to its simplest form, simply because so many people view the home buying process and that process surrounding that, as antiquated, as difficult to understand, scary, it made them anxious. And the demographic that we served, I wanted to make it as easy and plain as possible. And so, when somebody read this book, we want to make certain that by the end of the book, they had a breath of fresh air and they were like, oh, that’s it?

Eve: [00:10:49] And I get it. Yeah,

Scottie: [00:10:51] Yeah. And so, you know, I’ve gotten a lot of, oh, OK, I didn’t realize how simple it was. Yeah, it requires you to do a little bit of work on the front end. But if you follow these….

Eve: [00:11:00] It’s really amazing how simple things are clouded in complicated language, aren’t they?

Scottie: [00:11:05] Right, exactly.

Eve: [00:11:06] So you talked about the demographic you served. Can you tell us about that?

Scottie: [00:11:10] Yeah. So, we typically serve the minority community in low-income, middle-income neighborhoods in the urban community, really.

Eve: [00:11:20] This is Dallas, right?

Scottie: [00:11:22] This is Dallas, correct. And so we were initially in downtown Dallas, and about two years ago, we moved our office to South Dallas, specifically on Martin Luther King Boulevard. And so with our academy and with our brokerage and the Career Institute, we’re hoping to impact this community, create jobs, create understanding of the industry. Because that’s where we serve, right? And so we wanted to not just sell things to the community, but now offer career training, career placement in real estate.

Eve: [00:11:58] Yes, I think you have had some pretty high level volunteer leadership positions, too, if I remember correctly.

Scottie: [00:12:07] Yeah. So, through the work that I’ve done, I’ve been tasked with helping the South Dallas and southern Dallas area create an area development plan. And, you know, South Dallas specifically is an area that had been, you know, before we came into the community and started really developing on a mass scale, it was a community that was systemically disinvested in, strategically ignored. Schools were closing down, homes were getting torn down, the historical elements of the community were essentially getting wiped away. And so, I specifically chose this area because it was, for the most part, completely vacant. And so, I wanted to build homes. With it being six minutes from the central business district of the city, I knew that it was a way to make an impact I could. I could build affordable housing but also help to redevelop and breathe life back into a specific area. And so, through that work, the city councilman has appointed me as a chair of that task force. That is, I guess, our marching orders are to create a long-term development plan specifically for the area. How do we bring economic development, new commercial and residential development, you know, create jobs and things like that? So, we’re putting together a really comprehensive plan around that. That’s been fun. With some board stuff with the Association of Realtors, I’ve been placed there. Really just taking my talent and my knowledge to help people understand the community that we serve, right? And so, I’m kind of the advocate and the representative for the forgotten folks.

Eve: [00:13:50] And I think then, last but not least, you’re also a real estate developer. That’s correct, right? So, you started fixing and flipping houses pretty young. What’s that look like? What has that morphed into?

Scottie: [00:14:01] That has been a journey. So, seven years ago or so I literally took a wrong turn, and that’s how I found the South Dallas area, which is near Fair Park. I was supposed to turn left on the street and actually turned right on the street and ended up in this neighborhood. And I just I kind of just got lost in the neighborhood just to see what’s going on. Around the time when the market was rebounding here in Dallas we had a ton of outside investors from California, New York, Florida, come into the North Texas area, buying properties, all cash. And so a lot of my buyers that our brokerage was working with, we’re financing. They had some type of down payment assistance grants that they were working with. Took a little longer to close those deals so we were getting looked over on properties left and right. When I made that turn, which I say was the wrong time, but you know,

Eve: [00:14:54] It was really the right turn, right? Yeah.

Scottie: [00:14:57] It ended up being the right turn. I saw a vision for this area. We could build these homes and give our buyers first crack at them. And it just opened this, you know, mountain of possibilities for us and what started as, hey, I just want to get a few of my clients into a home because they’re, you know, they’re frustrated, stressed out, all of those things, evolved into, OK, now I’m a community developer, I’m helping to rebuild the community. And so between my partners and I, we’ve built about 60 homes in this area, with another 40 or so slated for the next 18 to 24 months. And so, we’re really working to change the outlook on how people view the South Dallas community.

Eve: [00:15:43] So those are tough projects to do because there’s no market. When you go to a bank, you’re not going to be able to raise as much money. How do you make them happen?

Scottie: [00:15:54] So yes, before I actually started my first build here in South Dallas, I think I got 14 or so no’s. And then finally, I had to reach out to a private lender down in Austin who saw the potential. And because of their confidence and because of how they saw us, I still, to this day continue to use them. Because they were there, and they have been rocking with this since the very beginning.

Eve: [00:16:24] You had to go to a lender in Austin?

Scottie: [00:16:27] A lender almost three and a half hours away,

Eve: [00:16:30] 14 noes

Scottie: [00:16:31] 14 noes.

Eve: [00:16:33] Why do you think that is? I’m going to push you a little on this.

Scottie: [00:16:37] Well, there was no real market for it. That’s first things first. It wasn’t a pretty area. People did not build in the area. It was falling down. It was dilapidated. At the face of it, it had everything that, you know, worked against it. And so it was difficult to set comps. It was difficult to justify the values. And it really was for homes that we were planning on selling for one hundred and sixty-five thousand dollars. And so to get that kind of no so many times, it almost got discouraging. And…

Eve: [00:17:15] I’m sure it was very discouraging!

Scottie: [00:17:17] It was discouraging. But I continue to press forward because I saw the potential and I saw the purpose and I understood the mission. And really, ponce we ended up just saying, you know what? everything will happen just the way it should, that’s when things started coming in place. We’ve got introduced to the capital partners down in Austin, and from there it was swinging. And so, you know, we had a little bit more skin in the game than we expected to with the lender starting, but we had to show proof of concept first. And so proof of concept worked and what has happened is that, before it was my partner and I that were building in this area. Now we have no less than 50 other builders that are doing the same thing and really helping to speed along the process.

Eve: [00:18:09] Right. Fourteen noes. OK. That’s a lot.

Scottie: [00:18:13] Yep, that is.

Eve: [00:18:14] A lot of tenacity. So, you’re also doing a really funky little project called The Retreat @ Lake Noire, which I personally know because you’re listing it on Small Change trying to raise funds through crowdfunding. Tell us a little bit about this project. It’s a little different than the affordable housing you’ve been working on.

Scottie: [00:18:33] Yeah, it really is. And so, you know, because I’m in the affordable housing development and anyone that’s in that space understands the politics behind creating affordable housing and the stresses that come with that. And so for the past six years, we’ve been doing, six or seven years actually, we’ve been doing affordable housing. And that has been the focus. And when you’re dealing with a large city like the city of Dallas, it can really beat you up. It can beat you down.

Eve: [00:19:05] And also during the last year, the price increases must be really making it more difficult for you.

Scottie: [00:19:11] Supply chain issues, material issues…

Eve: [00:19:14] Yes. Yeah.

Scottie: [00:19:16] the pricing on that. And so, you know, it is difficult to work in that space. And so, this year, I said I wanted to do, I wanted to get back to developing, but also having fun. And so, this is really a fun project for me. I initially purchased this land to be my hunting getaway. And so, I wanted to hunt. You know, it’s Texas, everybody hunts. I do bird hunting and things like that. But I wanted it to be my hunting getaway. But then I kind of sat down and spoke with a few friends and advisors, and I realized that we could do something more. We can create a getaway, a retreat, so to speak, where folks could unplug, come off the grid and really just, you know, get away from the busyness that is life. And, you know, realizing that there’s a lot of people who suffer from, you know, just mental health issues, just, you know, a lot of stuff on their mind that they just need to pull away from. This is what I’m hoping that the Retreat @ Lake Noire is able to accomplish. Just, and it’s strategically located an hour and a half south of Dallas. And when you go out there, there’s no service, right? And so you literally have to stand in the middle of the land to get some service. And so, it’s ideal because we have so much screen time. We have so much computer time that as a society now, we don’t ever really get to sit with our thoughts. And so with the Retreat @ Lake Noire, I’m hoping that people can just be at peace in a serene environment where you know the luxury tiny cabins end up helping them just be.

Eve: [00:20:53] Well, describe the project to us a little bit because it has a little lake, but how big is the land and what are you building?

Scottie: [00:21:00] Yeah, so it’s a 15-acre site. We’re building a three-and-a-half-acre manmade lake and we’re, around that lake we’ll have 20 luxury tiny cabins that will be, you know, energy efficient, solar powered. We’re stocking the lake with fish. People will be able to fish and enjoy that type of stuff, boating activities. Ultimately just giving people that getaway, that peaceful nature. And so, it’ll be 20, like I said, 20 cabins on a 15-acre site in the middle of nowhere.

Eve: [00:21:37] And I’ve seen the cabins. They’re very, very cute. So, what sets it apart? Is there anything else like that around Dallas?

Scottie: [00:21:44] No, there’s nothing in that direction. There are some things in Oklahoma, just about four hours north of Dallas. They’re much larger cabins called Broken Bow. And then there is one in far east Texas that is a similar kind of getaway, a little further away. And there is something else in far west Texas where, you know, people can go, a little bit further away from the city of Dallas than most people like to travel. But for the Retreat @ Lake Noire, it’s the only one that I’ve seen that has the cabins surrounding the lake and allows for guests to fish and boat in the lake so…

Eve: [00:22:28] Close enough so that you could really take a weekend. Like an hour and a half is not a not a super long drive. Have you started construction yet?

Scottie: [00:22:37] We started site work the week of January 14th. And our guys, once they started clearing the land, we ultimately found that we had a creek coming down the left side of the property, which I’m really excited about because it allows for us to add another feature. And so we’re going to put a path down the side of the creek that allows for guests to walk along that.

Eve: [00:23:03] A little trail. Yeah, nice.

Scottie: [00:23:05] A little trail. So yeah.

Eve: [00:23:06] When do you think it’ll be finished? When are you going to start taking bookings?

Scottie: [00:23:09] So we’re going to take bookings after the first 10 are completed. I think the target for that is at the end of the year. Full construction on this should take about 18 months from start to finish on completion on that.

Eve: [00:23:24] And so why crowdfunding? What are you hoping you’ll accomplish crowdfunding the equity for this project?

Scottie: [00:23:30] Just being able to have more partners on a deal is exciting. I’ve been doing, you know, for the past few years I’ve been doing everything on my own with, you know, a handful of investors every now and again. But this year I want to ensure that I was opening up these developments for people to get involved in, for people to see a return and, you know, being able to take advantage of these types of investments when they normally wouldn’t. And so most of these types of things are slated for accredited investors, and I don’t think it’s fair that accredited investors can have all the fun, so….

Eve: [00:24:08] Me too. But I think I see another class calling you in the training academy about crowdfunding, investing through crowdfunding.

Scottie: [00:24:16] Right? Yeah, that is something that has been written down up here on my board. I think the first thing, first step is successfully complete a crowdfund, so…

Eve: [00:24:29] Yeah, yeah. But I think, yeah, it does require education for sure, teaching people how to invest. So, I’m just going ask some wrap up questions. What accomplishments are you proudest of? You’ve done a lot in a short time.

Scottie: [00:24:42] Oh. Oh, that is a lot. I want to say this. I’m a father, so I have to lead with them. These kids, they blow me away every day. They’re good and decent kids. So that accomplishment of being a good father is dynamic, you know. That’s first and foremost. But from a real estate perspective, I think when I made 30 under 30, that was a goal that I wrote down when I first became a broker, and it was because there was a gentleman on the front cover of the Realtor Magazine that was in Plano. And that’s just, you know, 30 minutes north of Dallas. And I went and talked to him, and I said my goal is to be able to get on the front page of Realtor Magazine as a 30 under 30 recipient. And we had a really long conversation. He told me what to do. I kind of forgot the conversation and then I picked it up and said, this is the year, and I hit that. I applied for five years straight.

Eve: [00:25:44] Oh, that’s sad!

Scottie: [00:25:46] Five years straight. And on the fifth year, they finally, was like, I guess this guy isn’t giving up.

Eve: [00:25:52] Isn’t giving up, yeah.

Scottie: [00:25:54] And so it was such an awesome experience for me.

Eve: [00:26:00] Oh good, That’s great. That’s really great. Congratulations. Final question. What’s next for you after The Retreat? Any other plans?

Scottie: [00:26:09] Yes. So, with this tiny cabin community, a lot of people reached out to me with concepts and ideas, and I’d never really thought about the idea of having a tiny home community for sale. Somebody shot me over, they passed me over a development that was going on in Atlanta that was a tiny cottage community that they were selling, you know, and I looked at it and I said, wow, everything under, you know, for the most part, under two hundred thousand. In Dallas, we have an affordable housing crisis and so I figured…

Eve: [00:26:44] All over the world we have an affordable housing crisis.

Scottie: [00:26:46] Right! So, it’s, you know, if this is a way that I can create more affordable housing and figure out how to do what I need to do there, I think I should explore it. And so, I’ve been exploring it, and I’ve identified a few sites here in the city of Dallas, pretty much already zoned for what I needed to do. And I think I’m going to do a tiny home community here in the city of Dallas, but a for-sale model. And so that’s going to be next step.

Eve: [00:27:14] I can’t wait to see it. Well, thank you very much for joining me. I thoroughly enjoyed hearing about your exploits, and you’ll be like 50 under 50 sometime, 40 under 40, I don’t know. There are more goals.

Scottie: [00:27:29] Thank you so much for having me.

Eve: [00:27:31] 30 under 30 is an amazing accomplishment. Congratulations.

Scottie: [00:27:34] Thank you. Thank you.

Eve: [00:27:44] You can find out more about this episode or others you might have missed on the show notes page at our website RethinkRealEstateForGood.co. There’s lots to listen to there. A special thanks to David Allardice for his excellent editing of this podcast and original music. And thanks to you for spending your time with me today. We’ll talk again soon but for now, this is Eve Picker signing off to go make some change.

Image courtesy of Scottie Smith

Foreclosure free.

February 9, 2022

John Green is a developer and investor who sees opportunity in a real estate market that innovates. With well over a decade of experience in real estate and finance, he co-founded Blackstar Stability (“BSS”) modeled on two proven programs that were created and operated by John and his co-founders. These programs began at the state-level and were scaled to the national level using both public and private funding. BSS is built using the lessons learned from running the program amid the 2007 Global Financial Crisis and is designed from the ground up using a double-bottom line business model that creates compelling risk-adjusted returns for investors while generating significant benefits for low-income and middle-income families and communities.

Their business model started after the Global Financial Crisis (GFC) back in 2007. They started with a state-funded program designed to keep families in their homes following the housing market downturn and recession. The program helped families with substantial negative equity and focused on loan modifications to re-adjust the principal balance and monthly payment on their loans. Their state-funded program was a great success. They successfully helped hundreds of families stay in their homes despite initially being underwater. So they went national by leveraging private capital, still targeting low-income, moderate income, and minority communities that were slow to reach full recovery following the Great Recession.

A co-founding principal of Blackstar Real Estate Partners, John Green directs firm-wide strategic planning, and leads the investment management efforts. John has over 18 years of real estate and finance experience, and has managed approximately $5 billion in commercial, multifamily residential and mixed-use properties in greater Washington, D.C.; New York City; Baltimore; San Francisco; and other major metropolitan areas within the United States. For the decade prior to founding Blackstar, he served as Managing Director for MacFarlane Partners, a San Francisco based real estate private equity firm. In that role, John led all investment and asset management activities in the East Coast markets, which included acquisitions, dispositions, and financing of property investments. He also oversaw the development process of projects undertaken by the firm and its joint-venture partners. Overall, he was responsible for managing a portfolio consisting of over 2.75 million sf of commercial space, 7,500 apartment units, 400,000 sf of retail, 1,000 hotel keys, and over 10 million sf of potential development. Prior to joining MacFarlane Partners, John worked in the real estate development group of The Community Builders; and as an investment banker at Goldman, Sachs & Co. He also managed the business development efforts at Viacom Inc.

John earned his MBA from Harvard Business School and MPA from Harvard Kennedy School. He also holds a BS degree in Systems Engineering from the University of Virginia.

Read the podcast transcript here

Eve Picker: [00:00:09] Hi there. Thanks for joining me on Rethink Real Estate. For Good. I’m Eve Picker and I’m on a mission to make real estate work for everyone. I love real estate. Real estate makes places good or bad, rich or poor, beautiful or not. In this show, I’m interviewing the disruptors, those creative thinkers and doers that are shrugging off the status quo, in order to build better for everyone. If you haven’t already, check out all of my podcasts at our website RethinkRealEstateForGood.co, or you can find them at your favorite podcast station. You’ll find lots worth listening to, I’m sure.

Eve: [00:01:06] John Green is working on a very big idea with well over a decade of experience in real estate and finance, John has co-founded Black Star Stability, a program that uses a double bottom line business model to create compelling risk adjusted returns for investors while generating significant benefits for low income and middle-income families and communities. The program’s roots go back to the 2007 recession, when John ran a program which helped families with substantial negative equity and focused on loan modifications to readjust the principal balance and monthly payment on their loans. It was a great success, so they went national by leveraging private capital, still targeting low income, moderate income and minority communities that were slow to reach full recovery following the Great Recession. And minority communities that were slow to reach full recovery. This is social impact with a capital I.

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Eve: [00:02:48] Hi, John, thanks so much for joining me today, I’m really looking forward to talking with you.

John Green: [00:02:53] Oh, excited to talk. Thanks so much for having me.

Eve: [00:02:5] Good. So, you’ve had a pretty solid career in real estate, but now you’re focusing on one very specific sector of the market and that is assisting families facing foreclosure, if I understand it correctly. Why did you launch Blackstar Stability, which is the name of your company?

John: [00:03:13] We’ve launched Blackstar Stability, really to focus on what we consider high impact single family strategies, and in particular, we try to expand equitable ownership of affordable single-family properties. And we do that in some ways that we think are creative and unique. In particular we focus on strategies that attack predatory lending practices. And so, it’s just a surprisingly large and robust and consistent market that seems to present lots of opportunities to demonstrate that there are better ways of interacting with families and people. That you can create fair opportunities to finance properties that are not extractive, and so we’re happy to demonstrate market driven, scalable solutions toward that end.

Eve: [00:04:03] What pointed you in that direction? What made it important to you?

John: [00:04:09] Yeah. So, it’s issues of housing affordability and community building are ones that have always been of interest. You know, they’re issues that I’ve focused a lot of my time and attention on during grad school and the team that I put together, I would say, are folks who have had that as a common thread throughout their careers in various capacities. My Chief Investment Officer, Erik Sten, was a former housing commissioner for the city of Portland for more than 12 years and led an organization that focused on issues of homelessness, housing affordability, issues like that. My head of investments, Toks Ladejobi, and I worked together for more than a decade at a company called Macfarlane Partners. It’s a unique real estate private equity company based in the Bay Area that does primarily commercial real estate investment, but just has a uniquely strong appetite for public private partnerships. And this more complicated, thorny projects that result in robust community

Eve: [00:05:13] And something good, right?

John: [00:05:15] Oh, absolutely. Absolutely. And so, I focus on finding ways to use the various levers in the market to create outcomes that are pro-social. And so with Blackstar, we wanted to leverage a lot of those things that we have been doing with various sorts of large scale real estate and find ways to tap into this market. And housing affordability is at crisis levels in this country, and we see the single-family market, in particular the sort of small balance segment of the single-family market, as as a unique component that can serve as a big part of the solution. And so, for us, starting Blackstar Stability in this particular strategy, we thought a very creative way of being able to tackle those issues.

Eve: [00:05:59] So you started the company a while back. It sounds like it’s morphed into something slightly different. So you started it with government funds. Is that correct?

John: [00:06:09] No. Blackstar Stability has been all privately financed, but we structure our offerings as funds, at least to this point we have, and so the seed funding for the platform that we have right now is actually from catalytic funds, from an organization called Living Cities, which is a consortium of large financial institutions and foundations that are oriented around issues that help to address the racial equity gap. And so, you know, that became the sort of capital that helped launch this most recent platform that we’re executing.

Eve: [00:06:45] Interesting. And so how does it work, the program that you’ve put in place?

John: [00:06:50] What we do, in essence, is by large pools of single-family properties that are encumbered by generally predatory forms of seller financing. In particular, a pretty unique product called Contracts for Deed, which is a huge industry here in the United States, more than $200 billion industry and extraordinarily problematic. It’s existed for more than 100 years. We buy properties that are encumbered by those CFDs, we call them for short or similar sorts of problematic seller financing and generally at pretty significant discounts. And then we work with the families that occupy those homes to convert that form of seller financing into a more traditional mortgage. But we are resetting the terms of the debt pretty significantly. We’re reducing interest rates. We are, to the extent of properties underwater, reducing the principal balance, and we are extinguishing a lot of penalties and arrearages that generally have been applied in some, often predatory manner.

Eve: [00:07:53] And they grow really fast, with high interest rates. I know that’s awful.

John: [00:07:57] High interest rates and also, you know, just the sort of standards of practice in this space really mirror the sort of behavior that you would associate with payday lenders. So that sort. You know, it’s where the penalties are really an intentional part of the revenue stream in this space. And so, we reset the terms of the debt as we’re originating those mortgages, we’re generally taking performing pools of those CFDs and converting them into performing pools of mortgages. We hold in season them for a period of time to demonstrate payment performance and then sell them into the secondary market and recycle the capital. So, the focus is on completing a transaction that transfers title to these families. Because these CFDs are structured in a way where the sellers remain, the owners of the properties until the very last payments made. But the buyers take on not only possession, but all of the responsibilities of ownership, right? So, maintenance, insurance, taxes, those sorts of things and meet their obligations, so

Eve: [00:08:59] Do they realize what they’ve taken on, like how often are the owners simply unaware of what that contract meant?

John: [00:09:07] Yeah, generally not. Ta-Nehisi Coates had a great quote about it. He characterized these contracts as ones that combine all the responsibilities of homeownership with all the disadvantages of rentals and provides the benefits of neither. Generally, these families do not realize what they have. They think that they own the property and so they think and behave the way the typical owner would. So, they’re investing sweat equity and real capital into improving these places. And in a lot of cases, they’re accepting deferred maintenance obligations. So, they realize that they need to improve a property and they don’t realize that not only do they not own it, but that if they are delinquent, even once, that they could lose everything. And lose it in a process that’s much more aggressive than the sort of foreclosure process that you would associate the mortgage, right? It’s a process called forfeiture. And what happens is it’s essentially a breach of contract. And just think a very aggressive form of eviction.

Eve: [00:10:09] Wow. And so, you must have seen that accelerate during the pandemic when people lost their jobs, right?

John: [00:10:16] You know, we saw a really big acceleration of it actually after the global financial crisis. And I think we had a really big fear that it would accelerate a lot during the pandemic. We don’t have a lot of evidence at the moment that specifically underscores whether there’s been a big shift in the velocity of it after the pandemic. Part of what makes it hard to make those judgments is, it’s a market that’s intentionally shrouded in darkness. It’s relatively opaque because it’s largely unregulated at the federal level. It’s subject mostly to a patchwork of state level regs, and the states are inconsistent about requiring things as fundamental as recording those contracts. And even where they are required by law, it tends to be very poorly enforced. There was a study that was done a few years ago in Texas, which is one of the states that actually does require by-law to record these contracts. What that research effort found was that more than two thirds of the contracts that the research team was able to identify were not recorded, despite the fact that they’re required by law in Texas. So, nationally, the stats tend to be very inconsistent, and the best source of information for them historically had been the American Housing Survey, which is part of the U.S. Census. But all the questions related to these CFDs were pulled in two thousand nine.

Eve: [00:11:36] Why? Why were they pulled?

John: [00:11:39] Not entirely clear to me. It’s a fragmented market where the information tends to be hard to, especially nationally.

Eve: [00:11:48] Purposefully hard. So, you know, you talked about, what was it $100 billion market? More?

John: [00:11:53] No, we think it’s more than $200 billion industry. It’s more than five percent of all single family that’s not occupied by renters in the U.S.

Eve: [00:12:03] That’s what I was wondering what, how many homes are we talking about?

John: [00:12:07] Yeah, we’ve seen stats that suggest more than four million families. We’ve seen stats that say over nine, but more of them seem to be, you know, in the sort of the estimates and the plus minus four million family range.

Eve: [00:12:20] Wow. Ok, so how many homeowners have you impacted so far?

John: [00:12:26] We have a portfolio that’s relatively modest at this point. It’s about 200 properties that we are working with those families, and we’ve converted more than a quarter of those into mortgages. But we’re in the process of raising a fund to actively execute on this strategy. So, the portfolio that we have was basically the proof of concept and we are raising a fund to be able to do more of that activity.

Eve: [00:12:52] Okay. And then, like, you know, where are these homes? Is there any type of demographic or is it just anywhere, anyone who signed a contract like this?

John: [00:13:04] Yeah, you tend to see the most in places where the consumer regulations are weakest at the state level and where there are high concentrations of properties that are low value. Think less than $100,000. And so, geographically, we see that overweighted in the Midwest and the South, especially the Southeast and you know, that’s reflected in the portfolio that we have now. You know, again, our portfolio now is roughly 200 properties, you know? Over time, we’ll serve thousands. But in our pipeline right now we have more than a thousand units in pipeline, and it generally reflects that as well.

Eve: [00:13:37] And what about racially? Is it?

John: [00:13:41] Yeah, it is an issue that disproportionately affects black and brown communities. The Hispanic and Black populations are consistently overrepresented with respect to this, and it stands to reason. This is a relic of the redlining era and there are some very direct lines. At one point, this was the predominant form of housing finance for black people in America. And so there are some studies that really, really focus on that. You know, essentially, if you think about what gives oxygen to a product like this to exist, it is primarily the lack of access to traditional mortgages, right? And so in that vacuum, products like this have the capacity to thrive. So, when families were frozen out of the traditional mortgage markets, their means of housing finance, you know, reverts to something like this. Duke University did a study just a couple of years ago. It was focused on the city of Chicago during the housing boom from the 50s, during the 50s and 60s and what they found was fascinating. It was that somewhere between 75 and 95 percent of all transactions involving black buyers were financed with a CFD.

Eve: [00:14:51] Oh!

John: [00:14:53] Or something similar. And that somewhere between three and four billion dollars was expropriated from their hands into profiteers. And the practice is just absolutely malignant. You know, it’s in the same communities that mortgages wouldn’t be offered to families. Loans were extended to investors who then, in turn, went and sold these properties on, on a contract. But the contract buyers’ rights are basically subordinate to everyone else’s. And so if the owner of the property, despite being paid by the contract buyer, didn’t pay the mortgage that they had taken out on the property or the loan in whatever form if they didn’t pay taxes. All of those rights were senior and superior to the rights of the contract buyer. So even if you never missed a payment as a buyer, you could be kicked out of your home because of the actions of the seller. The seller doesn’t actually have to even provide a clean title to the family until the very last payment’s made and less than one in five of these transactions ever resulted in the families taking ownership.

Eve: [00:16:08] It’s actually completely heartbreaking. By the time you talk to these families, what shape are they in? They must be like battle scarred.

John: [00:16:18] Depends on whether something’s gone wrong, and it depends on how much they realize they’ve been had, right? When we look at these, there’s kind of four categories of problems we tend to observe, you know. So, first is that sort of illusion of ownership that I mentioned, right? That, you know, most don’t realize until too late that they don’t already own the home. The second is that these tend to happen at above market prices. Right? So, in our portfolio, the properties we purchased averaged roughly 10 percent interest rates. In our pipeline, the rates get as high as 18 to 20 percent. So predatory usurious sorts of range of rates, but they also tend to happen at prices that are well in excess of the property value, right? So, we have a pretty clear line of sight into kind of when these transactions were struck. So, in the portfolio that we purchased, a lot of those were REO that were purchased, you know, after the housing crisis. A lot of Fannie and Freddie product in particular. And so, what you would see was that a lot of those properties were purchased at rock bottom prices. They were marked up three to five X. And with no improvements being made to them, they were sold one to two quarters later at these huge markups. That would be a fantastic profit for anyone if it had any bearing on the actual value of the property, but they didn’t.

John: [00:17:42] So, you know, the way that it works from a buyer’s perspective feels pretty rational, right? It’s, they’re not focused on the comparison to mortgage interest rates or to the comparable property values. They’re not looking at comps, they’re not looking at mortgages, they’re looking at the monthly cost. And they’re comparing it to how much rent otherwise costs in their neighborhood. They make what feels like a rational decision. I’ll pay about what I’m paying for rent, or maybe a little more for the prospect of becoming a homeowner. Right? And I think I can afford that. And so I’ll sign up for this deal that doesn’t require a huge down payment and is pretty painless, and they don’t realize that you don’t have to pay much more than your rent to have a deal that’s not a that’s not a fair deal. It’s a very, very much a one-sided deal. So, just quickly, the other issues, you know, the obligations travel without the benefits, right? So, most of these families have no rights to sell or transfer their property. And it’s a mixed bag as to whether they can even deduct the interest from their taxes the way you would a traditional mortgage.

John: [00:18:56] Meanwhile, as I said, they’re responsible for maintenance, insurance, taxes, all that sort of thing. And then lastly, they’re just very few consumer protections. It’s just essentially unregulated at the federal level. The states are inconsistent, so there are very few property disclosures, no truth in lending standards. None of the typical process you associate with home buying. So, no appraisals, no home inspections. So, this very vulnerable population that generally is less experienced and less sophisticated about the home purchase process is exposed to just a very much one-sided transaction. And that sort of power imbalance and the asymmetric information all inures to the benefit of these sellers. And many of these sellers kind of characterize themselves as, you know, white knights who are intending to make the home buying process easy. But, you know, they set up a process that condemns these families to failure. It just, they’re built to fail. And in many cases to create a cycle of having the families responsible for fixing up any problems with the home, with paying exorbitantly while they’re there, very quickly covering the seller’s basis and then to the extent that they turn out, they just quickly replace them with another family.

Eve: [00:20:16] Yeah, I mean, it’s clearly a very good deal for them. It’s pretty shocking that it’s poorly regulated. So, with around four million homes like this in the country, what dent in that do you hope to make?

John: [00:20:28] Yeah, I think, you know, more than anything, this fund will be the first and what we hope will be a series of funds that have increasing impact and scale, you know, toward the issue. But I think one of the most important things we can do is demonstrate that there’s a better way to finance these and to solve for this, and that you don’t have to charge 18 and 20 percent, that you don’t have to charge 10 percent to finance these properties. And I think we have just a general thesis that the risk is being mispriced by the market for these families and for these borrowers. And so that if the more that we can unveil the, you know, the reality, provide the data that supports that, provide the sort of track record that supports that there’s an approach that’s scalable and market driven, we hope that we can invite the sort of activity that helps to collectively solve for that issue, but also that helps to support policy, that provides some common sense measures to better protect the consumers involved.

Eve: [00:21:24] That’s going to be the heavy lift, probably, right? The policy?

John: [00:21:29] Yeah, no, absolutely. I think there are a lot of folks who are spying the issue and have thoughts about it. You know, there’s a sensitivity to the issue that folks are mindful not to throw out the baby with the bathwater, right? Non-profits and other institutions use these CFDs. I would say, you know, there are a lot of benign actors that use this to create pathways to ownership, using the same flexibility and very loose regulations to be able to provide a well-intentioned opportunity to families. But much more often, that flexibility is abused at much larger scale. And so there’s a desire to be able to find ways to preserve the benefits of it to have that capacity, while finding ways to eliminate the worst of what a bad faith actor might do.

Eve: [00:22:23] So you have investors, it sounds like institutional investors in this thing that you’re building. What are your investors looking for in terms of return? What can you give them?

John: [00:22:33] Our investors, I would say not necessarily institutional. Institutional through a different lens, right? So the sort of strategies that we executed previously with the company that I was with before the, you know, a very traditional institutional manager where pension funds, insurance companies, reinsurers, those sorts of things. That’s not the investor profile that we have today. We have, I would say, a mission-oriented coalition of investors that’s a combination of family offices, some foundations, some large financial institutions, but generally through their social impact arms or community development arms that are more than, as opposed to being concessionary in terms of their return expectations, they have more impact oriented-goals in tandem with their return expectations. And they have a bit more patience with their capital. In terms of the returns, you know, generally speaking, you’re thinking low double digit net returns.

Eve: [00:23:37] Which is pretty nice for anyone doing anything, let alone someone doing something that’s impactful and important.

John: [00:23:45] Yeah, absolutely. Absolutely. Yeah, I think, you know, our argument is that these are compelling risk-adjusted returns by any objective measure and that the impact-oriented nature of what we do is just, it’s inherent in the action. You know, I think there are a lot of impact strategies that have the capacity to generate impact. But you know, it’s, you don’t find out, you don’t figure out until much later whether or not you’ve accomplished that. I think, you know, for us, you know, kind of the very nature of what we do, if we’re successful at generating return, it will be because we’re accomplishing what we’ve said. And so, you know, I think our investors find that, you know, important as well. It’s, the strategy is unique, if only in that, whereas most affordable strategies today tend to focus on multifamily and rental, ours are focused on single family and ownership. And each of those are, you know, tricky to solve for various reasons.

Eve: [00:24:42] So what’s the really long-term goal?

John: [00:24:46] I think the long-term goal from our perspective is to build a better mousetrap for small-balance mortgage lending. And I think, you know, what we have is a unique way of driving activity using the activity with the CFDs to better understand the dynamics of that market, to work with an audience that uniquely demands it and to be able to provide solutions that hopefully not only solve the issue for them but help pre-empt the issue from occurring at all. You know, if you look nationally, less than 30 percent of all properties that are $70,000 or less are financed with the traditional mortgage. And the reason for that is simple. It’s the fixed costs of originating a mortgage are essentially the same for $50,000 mortgage as a $500,000 mortgage. And so [???] tends not to produce many of the former. And so that leaves a huge gap that provides the air space for a product like CFDs to continue to thrive. So, I think one of the most effective ways for us to be able to preserve naturally occurring affordable housing in this country, and for us to be able to promote the sort of reinvestment in that sort of product, is to give families the capacity to be able to finance those transactions in a fair and equitable manner. And so, you know, for us to be able to become an increasingly important player in helping to facilitate that, you know, really is the the long game for Blackstar.

Eve: [00:26:21] Okay. So, I’m going to shift gears a bit. I just want to talk to you generally as a Black developer, what challenges you’ve faced over the years?

John: [00:26:32] Sure. The real estate industry is…

Eve: [00:26:36] Homogenous?

John: [00:26:39] To say the least. It is incredible that it should be the, by far the largest asset class globally, how homogenous it is. You know, the EEOC in the U.S. had done some studies over time looking at the executive ranks of real estate leadership. You know, what’s incredible is from 2010 to 2015, the stats got worse. It went from bad to worse. It was senior executives and leadership in real estate companies went from about three percent in 2010 to about two percent in 2015. It’s just dramatically underrepresented. And so, you don’t see people of color populating the ranks of leadership. You don’t see it among the people who are allocating capital, and you certainly see a huge underrepresentation of people who are accessing that capital. And so, it has some of the ripple effects that we were talking about before. You don’t see the same level of investment into a lot of these communities. You don’t see the sort of thoughtful, continuous rebuilding and reinvestment that’s required to allow participation. And that has very direct implications into the lack of opportunity to generate multiple multigenerational wealth, to be able to close the wealth gap that has persisted and grown to extraordinary levels in this country. And you see that across, you know, essentially every role within the industry. You see the deficit of contractors of of practical trades, you see the deficit in the bonding capacity of those folks. So, this sort of asymmetry of both the roles that allow for the execution and the building of wealth, as well as the ones that control them, to be problematic at every level. You see that in a place like Washington, D.C., where I reside, that is a majority minority city. yet in that same study by the EEOC, the respondents who were characterized, self-reporting race, who were the leadership of real estate companies were ninety-six percent white. You certainly see a huge disparity in terms of gender as well.

Eve: [00:29:08] Oh, I should. I should note here that I was the only female developer in Pittsburgh for quite a few years, which is completely, I mean, I’m white, so, it’s just the whole thing is completely shocking.

John: [00:29:22] It is incredible but unsurprising. And that’s what’s unfortunate. And so, I’m encouraged that there seems to be more acknowledgement of that today and that there does seem to be at least a desire to do something about it.

Eve: [00:29:36] So the developers we work with on Small Change who are, you know, minorities have said to me that the hardest thing for them is access to capital. And out of all of those things that you listed, access to capital is still the most difficult. And I think that’s because of what they look like. And you know, I had a really interesting conversation with someone I interviewed who is actually helping support to minority developers purchase a building. And he said they couldn’t get a bank to talk to them until he submitted the prospectus to the bank without their photographs. So, while redlining is not supposed to be happening, you know, how do we even begin to address this?

John: [00:30:23] Yeah, no, absolutely. So, I think, you know, part of it goes to holding accountable the allocation of capital and ensuring that the composition of the organizations who are allocating capital represent more diverse interests, are more diverse themselves and are held to task and actually measured by virtue, amongst other performance indicators, of how they’re how they’re performing on that. Ultimately, if you look at the organizations that we consider institutional investment, they represent very diverse coalitions of people, right? If you look at pension funds and the composition of the workforce that those pensions represent, they’re diverse. There’s not this gender imbalance. There’s not this, the same sort of racial disparity. And in many cases, it’s, you know, may cut the other way, right? But you don’t see those interests being reflected in the communities necessarily, being invested in, and certainly not to the composition of the sort of managers and people with the lived experience that may better reflect. So, I think first holding those huge institutions that tend to be the primary source of capital for the largest of real estate execution, and then those firms that they are allocating capital to that are making individual deal- and manager-level investments, right, that those allocators themselves be more diverse and representative in their various ways, and that opportunities that they invest in, you know, reflect some level of diversity.

Eve: [00:31:59] I’m listening to you, but I’m completely overwhelmed at the prospect of actually getting there. It’s a very, very big problem. Do you think over the last three years that capital has begun to flow more to BIPOC communities, or to people who don’t look like a white male? There’s no other way to say it.

John: [00:32:24] Yeah, you know, what’s interesting is I think there are some trends that encourage me, although I’m careful not to overstate them, right? I think there has been this sort of increasing trend toward a democratization of capital in various forms, right? You know, the ascent of family offices really means that the sort of latitude of individual or smaller non-institutional investors that still control very significant capital to be able to invest in opportunities and managers with standards that sometimes allow for more flexible considerations around emerging managers, or to be able to directly influence the diversity of the candidates that they’re considering or the sorts of strategies that they’re supporting. That trend has been happening for organizations like yours, Eve, that help to provide for crowdfunding and for communities and smaller individuals that otherwise wouldn’t be able to access opportunities to be able to do it. And I think that, increasingly, the focus even amongst large institutions toward ESG-related goals, and that those institutions themselves are being held accountable, and that by extension, they are holding their managers more accountable, you know, certainly help to improve those trends. I think this sort of social reckoning that was initiated following the death of George Floyd and this sort of more public acknowledgement that the disparities exist, because before there really wasn’t even that, and this sort of acceptance that something needs to be done about it, encourages me that there will be at least more focus on it. I think that time will tell, but a lot of the rhetoric hasn’t necessarily met the reality to this point. And I think that, you know, we have to find ways to establish enduring solutions, you know, ones that create a real pipeline of talent, a real pipeline that will be more continuous in terms of that sort of access to capital.

John: [00:34:30] That it’s not just a feature of a small moment that’s quickly extinguished, but something that you know, provides more tectonic and secular change that, you know, changes the way that we think and act. There’s so much tumult and change that’s wrought by everything going on in the world right now. That the pandemic has helped to accelerate things like remote working trends and people’s willingness to move away for however long from, you know, from city centers and from having to live as close to work as they did and changing the sorts of places that people are choosing to spend their time, that some of these things may affect the way that opportunities will unfold over the next decade. And you know what’s wrought by that or lots of opportunities to think about how we’re going to affect the built environment and the way that we, the ways that we live, work and play together. And so, I think there’ll be tremendous opportunity for the folks who are able to be a part of figuring out and executing on that. At the same time, technology is having an increasing role in the way that real estate strategies are executed. And so that just provides avenues for a different sort of cast of characters to influence and to benefit economically. So, I’m encouraged that at the same time, some of these considerations around how access to capital and who the leadership is comprised by are happening, that some of these, you know, big, important. Market moving changes or otherwise happening because there are a lot of opportunities that’ll abound.

Eve: [00:36:07] It really does feel a little bit like the rise of the rest, doesn’t it?

John: [00:36:11] In some ways, absolutely so.

Eve: [00:36:15] So, yeah. So, also one last thing. You are one of a cohort in a renowned accelerated program called the Turner Housing Lab. And I’m just wondering what you’re hoping to get out of the program and how it’s going.

John: [00:36:32] The program is actually nearing its end now, unfortunately for our cohort, but it has been a fantastic experience. Michelle Boyd and the team there at the Turner Center, as well as all of the members of our cohort, have just been fantastic to interact with. I think, you know, for us, it’s really helped to provide access to a lot of perspective. There are just so many innovative housing strategies that are always being conceived that to have this, you know, to be a part and have access to the sort of hub of that sort of activity, the conversations that are constantly going on, has been phenomenal. You know, the nature of what we do is simple at the highest level, but in the practical execution of it, just incredibly complex for a number of reasons. So, to have access to resources like that to help you know, detangle and consider some of the thornier areas has been fantastic. And then, even though the members of our cohort all have very different strategies, the challenges that we face are not as distinct, right? So, to find the sort of common threads and to be able to benefit from one another’s perspective and to challenge your own thinking about the way that you execute your own business or that you consider your market or to recognize some of your own biases, you know, and how they may influence the way you attack opportunity, has just been tremendous. And so, you know, the advisors that have been involved, the, you know, the resources at the center and the peer learnings from our cohort members have all been fantastic.

Eve: [00:38:15] It’s amazing to me how an absolute crisis around housing has just created this abundance of creativity because there are, as you said, so many solutions emerging, physical and programmatic and lending and in every corner of our society, so that gives me hope that together we can crack the problem. I’m not sure, but maybe, right?

John: [00:38:44] Absolutely. If we can’t crack it, we’ll put a big dent in it, for sure.

Eve: [00:38:48] Okay, so one final question what’s next for you?

John: [00:38:53] Prospects for Blackstar, so, in 2022, we are very much focused on growth. We have been fortunate in having pretty significant success and momentum so far in our fundraise. And so, we’re, in just a few weeks, we’ll be closing our second round, which will take us about halfway toward our $100 million fundraising goal. So, we’re hoping to close out our fund in 2022. We have a big pipeline, as I mentioned, more than a thousand units, so we’ll be busy closing and executing and operating. We’re expanding our lending relationships and so, lots of wood to chop. So, you know, what’s next for Blackstar is a big focus on growing the platform, on executing on the strategy and on finding ways to better serve the families that we support.

Eve: [00:39:43] I can’t wait to see how it goes.

John: [00:39:46] Thank you so much. We definitely appreciate it.

Eve: [00:39:59] And that’s how John planned to change the equation for so many people losing control of their homes and their lives.

Eve: [00:40:16] You can find out more about this episode or others you might have missed on the show notes page at our website RethinkRealEstateForGood.co. There’s lots to listen to there. A special thanks to David Allardice for his excellent editing of this podcast and original music, and thanks to you for spending your time with me today. We’ll talk again soon, but for now, this is Eve Picker signing off to go make some change.

Image courtesy of John Green,

On loving a challenge.

February 7, 2022

Nick Perold is a curious guy. On his podcast show, Curiosity in Progress, he asks these questions — What if we did things differently? What would it look like? How might it change life for the better? Nick believes that progress is fueled by these questions, and so are his guests.

In this episode Nick interviews Eve Picker, a pretty curious person herself. She’s the founder of Small Change, the first equity crowdfunding platform for impact investing in real estate. And she hosts her own podcast show, Rethink Real Estate (for good). Eve loves cities and challenges. If you want to learn more, you’re going to have to listen in!

Image courtesy of Curiosity In Progress

Next Gen recycling.

February 2, 2022

A bit of a technology ‘man for all seasons’, Harri Holopainen started his career in computer graphics on a Commodore 64. He worked on smart card payment systems, co-founded a small graphics software company, and even designed and implemented a prototype online gaming world, a subject he did his university thesis on. Upon graduating, he and his partners grew their computer graphics software company, Hybrid Graphics Oy, until NVIDIA stepped up and bought the company in 2006. Harri later struck out on his own again, as a partner at Love of Technology Strategies, and co-founder of Microtasks, a microwork company.

In 2013, Harri stepped into the world of machine learning and robotics, at ZenRobotics, a company that builds smart robots for waste sorting and recycling. Founded in 2007, they are at the cutting edge of applying AI-based (they call it “ZenBrain”) robotics to sorting all kinds of trash. Their mission is nothing less than defining Next Generation Recycling. They have two main products, a ‘fast picker’ that is aimed at traditional mixed recycling streams, and a ‘heavy picker’ that can sort construction and demolition waste materials. The latter makes up to 6900 picks per hour using multiple sensors and can be found in Scandinavia, throughout mainland Europe, China, Japan and Singapore, and even in the U.S. There is even a system running on wind power, in Sweden.

Over the last nine years, Harri has served at ZenRobotics as Robot Lab Head, Head of Technology, and now, CTO. He describes himself as a generalist, having worked on VC rounds, defined product strategies, negotiated licensing agreements with Ericsson and Nokia, headed R&D development teams, and even hand-built critical robot components. But as he notes now, “Lately I’ve also been up to my elbows in trash.”

Read the podcast transcript here

Eve Picker: [00:00:09] Hi there. Thanks for joining me on Rethink Real Estate. For Good. I’m Eve Picker and I’m on a mission to make real estate work for everyone. I love real estate. Real estate makes places good or bad, rich or poor, beautiful or not. In this show, I’m interviewing the disruptors, those creative thinkers and doers that are shrugging off the status quo, in order to build better for everyone. If you haven’t already, check out all of my podcasts at our website RethinkRealEstateForGood.co, or you can find them at your favorite podcast station. You’ll find lots worth listening to, I’m sure.

Eve: [00:00:53] Harri Holopainen has a mission. To define Next Generation recycling. A bit of a technology ‘man for all seasons’, Harri started his career in computer graphics on a Commodore 64. He moved onto smart card payment systems, co-founded a small computer graphics software company, and even designed and implemented a prototype online gaming world, a subject he did his university thesis on. But in 2013, Harry stepped into the world of machine learning and robotics at ZenRobotics, a Finnish company that built smart robots for waste sorting and recycling. And there he helped build their A.I. based ZenBrain robots, which sort all kinds of trash, first as a robot lab head and now as CTO. Harry describes himself as a generalist. He’s worked on VC rounds, defined product strategies, negotiated licensing agreements, headed R&D development teams, and even handled critical robot components. But lately, he says, “I’ve been up to my elbows in trash”. You’ll want to hear more.

Eve: [00:02:23] If you’d like to join me in my quest to rethink real estate there are two simple things you can do. Share this podcast and go to RethinkRealEstateForGood.co where you can subscribe to be the first to hear about my podcasts, blog posts and other goodies.

Eve: [00:02:55] Hi, Harri, thanks for joining me today.

Harri Holopainen: [00:02:58] Hi Eve, glad to be here.

Eve: [00:03:00] So I was really fascinated reading about your career. You did early work on a Commodore 64 and technology has defined your career. So, like everything from computer science to online gaming, I’d really love to hear about this trajectory and what the common thread is for you.

Harri: [00:03:22] Well, I think the common thread has always been in working with technologies that at some point will have an impact in everyday life and that sounded quite sort of absurd actually when we started to work with computer graphics, but then along the way came computer game consoles that started to bring home computer graphics into living rooms. And then you’ve got PCs and finally, you got mobile phones and I remember the first things, when there was a big customer asking for us that they would like to have these graphics very advanced graphics on a cell phone display that had, maybe, I don’t know, 80 times 60 black and white pixels. And we were thinking kind of like, yeah, like, what’s this is never going to go anywhere. But then again, a couple of years later, we realized that it’s the user interfaces of these mobile phones that actually will require quite sophisticated graphics. And this sort of graphics portion of my life ended in 2006. We sold the company that we founded to Nvidia, who was then and is still the number one graphics software and hardware company. And also the movie Avatar came out. And I remember seeing Avatar, and my first realisation was that, OK, so I have been in computer graphics long enough, so my work is done. Time to find something else to do.

Eve: [00:05:13] Interesting. So, you moved on to many other things and you have ended up in machine learning at ZenRobotics.

Harri: [00:05:26] Yes. And I’ve been here now for eight years, and this is, well, I would say that the primary sort of thing that comes to mind is that nobody really is against robots picking up our trash, and everybody agrees that there’s quite a lot of trahs out there and it ain’t going to recycle itself. So, it’s kind of a no brainer thing to do to apply robots there. And that’s also another kind of technology, which has been in people’s imaginations for over 100 years. But then this idea of smart robots actually doing something useful outside assembly lines, it still hasn’t quite happened. And I feel that this waste sorting is one big step towards that direction.

Eve: [00:06:24] So ZenRobotics sorts waste, all sorts of waste. And what’s your role there?

Harri: [00:06:33] My current title is CTO. The first thing that I did in the company was that I made the first prototype of the current type of robots that we currently use. Made it big for the first time. And then after that, I have been working in basically, since we are sort of a smaller company and need to move fast, so the research is very fast paced activity. So the research is the things that you think you can sell in 12 months’ time. And basically, those are the projects that I’ve been spending almost all of my time in, and it involves things like mechanisms for grouping waste and, of course, mechanisms that actually can survive in a waste plant and then also a lot of higher-level software to make the robots really earn its pay at the customer site.

Eve: [00:07:32] Let’s step back a bit. So ZenRobotics is a company that basically sorts waste using robots.

Harri: [00:07:40] Yes.

Eve: [00:07:41] And I read somewhere about the ZenBrain. What’s the ZenBrain and what are the products you’ve developed to sort waste

Harri: [00:07:52] ZenBrain is basically the collection of technologies that use a variety of sensors to look at the waste on a conveyor belt and then recognize the objects on the belt and then figure out how the robot could actually grip the objects on the belt. And then finally, the pieces of software that tell the robot to move over. So that the object from the belt actually ends up in the correct place, and the first application area was construction and demolition waste. And there are the objects can be quite large. I think we are talking about maybe 30 kilograms of maximum weight for pieces of concrete and stuff. And then the second robot that we have done is a robot designed for handling packaging and light waste. And the difference there is that that robot is much faster. But of course, it doesn’t need to lift 30 kilos because most of the things that it picks are things like hamburger cartons and plastic bottles and things like that.

Eve: [00:09:09] So they have different brains. So, what’s the problem that Zen Robotics is trying to solve? Why was the company launched?

Harri: [00:09:17] The company was founded by two old friends of mine and then some waste sorting experts. And the first slogan for the company was that’s basically “let’s do something cool with robots and A.I.” And then they try to figure out what that might be. And they actually did quite a lot of, sort of, small-time projects. I think there was discussions about going to fisheries and make a robot that picks up the dead fish from those containers before they make all the other fish sick. And that’s an interesting challenge in gripping that fish. And then there was another project done for a nuclear power company where the challenge was to, Recycling of these fuel rods that was apparently required some, some high level A.I. So then, at one point my friend, who has often trouble getting sleep in the evening, he was basically just at his home watching TV and there was Discovery Channel on showing images about these staggering piles of waste that’s, that you can find in all around the world. And then he realized that how about applying A.I. to make a robot that actually can sort waste? And it sounded very easy because, of course, you have these industrial robots, and they are not really that expensive. So that’s problem solved. And then there’s already, back then there was equipment that was used to identify materials on a conveyor belt. So, just put those two things together and we will have a robot that sorts trash. And it didn’t turn out quite, to be quite that simple.

Eve: [00:11:16] Simple, yeah, that’s what I was going to say. Sounds simple, but probably not.

Harri: [00:11:20] Yes.

Eve: [00:11:21] So I’m really fascinated by the whole construction industry and how this might impact it. And have you seen a change in approach to recycling materials over the years? And how readily is this being adopted in real estate projects or demolition projects or anything like that?

Harri: [00:11:42] Back when we started, the idea of using robots to sort construction and demolition waste was quite sort of novel. And when we were discussing people, then there was this category of people who were forward-looking. Back then they quickly realized that, actually, this makes a lot of sense and also so that it’s, it should be also quite profitable. And today we are in a situation where pretty much all the recycling industry agrees that robots are one important piece in this puzzle of getting circular economy work. So there’s quite a big, sort of, change in overall attitude. And of course, on the practical side, the waste industry is, first of all, it’s quite conservative. It’s not really the kind of an industry that immediately jumps into all the new things out there. And also the existing waste processing plants are quite large and expensive. So, even if today we would invent something completely sort of ground-breaking, then it would take quite a lot of time before the customers could actually employ it because these new breakthroughs, they don’t make any practical difference. If you have a 20 million, year old plant that you just built last year, and it’s incompatible with that. But now, actually this year, we have seen an opening of two new plants, one here in Helsinki. It’s about 30-40 million Euro plant, and it’s designed around robots. And most of all, the plant is designed to recycle waste so that none of it goes to landfill. And that’s quite a fantastic sort of starting point.

Eve: [00:13:43] That’s amazing. Yeah!

Harri: [00:13:45] And there’s also another plant in Switzerland that’s opened, also this year, and they are employing robots to recycle actually concrete and other inert materials. As you may know, cement industry is one of the biggest CO2 polluters. And the point of their plant is that they will take in concrete, stone and all the other inert mineral materials and then recycle it into something that can be used to make a concrete with less cement in it.

Eve: [00:14:18] Interesting.

Harri: [00:14:19] And that’s also a kind of plant and process that you can’t have without robots because there’s no other way to sort that kind of material.

Eve: [00:14:29] So what countries are at the forefront of this Next Gen recycling trend?

Harri: [00:14:35] I think that the waste industry itself is quite interesting because it’s especially, in C&D, it’s quite a regional industry and there’s a lot of regional differences. And that means that there is not that much competition globally. Because obviously, if you do C&D sorting in Finland, it would be completely unfathomable to just not be competing with companies in the US, for example, because you can’t transfer the waste itself, nor you can really transfer the end results of the recycling. And so, our customer, first customers ended up being the first adopters, essentially, all around the world, which is and has been quite challenging because we are a small company in Finland and our then first customers were, well, one of them was, well, a couple of them on in Central Europe, then one in the U.S., then I believe we have one in Australia and then one in, I think, Singapore or Japan.

Eve: [00:15:49] Oh, interesting. So, I’m Australian, you know, so that’s thumbs up for Australians. So, your company is in Finland, but when you say that customers, do they buy these robots from you? Is that what you’re selling?

Harri: [00:16:03] Yes, we sell the, basically the robots and then our customers are the companies that operate waste sorting facilities. And of course, we are in close cooperation with the companies that design these waste processing plants and processes and equipment.

Eve: [00:16:27] Ok. It’s really interesting. So, you have a fast picker and a heavy picker. And you describe, the heavy picker is really used for the construction industry, and the fast picture is for light boxes and things and like, what’s next? I mean, there must be other pickers in the, I’m a Picker too, but that’s not what we’re talking about. There must be other pickers in the works, right?

Harri: [00:16:58] At this point we have about, I think, maybe 60 arms around the world in production and we are currently scaling up. And it’s really no problem for us of identifying potential new use cases because there’s basically one new potential use case coming up every week. And there’s the, yeah, there’s like, for example, textile recycling is one big area where there are very few existing solutions. And then there’s obviously scrap metal and all that entails.

Eve: [00:17:38] Salvage yards, yeah.

Harri: [00:17:40] Yeah. And then recycling processes for cars and electronics. And there’s the recycling process for used batteries. Like practical problems like if you have a facility that recycles lead acid batteries, then it’s rather straightforward because you strip out the plastic shell and take out the lid and then basically, you’re done. And but then again, in that pile of batteries, you have a used lithium-ion battery, if you put that battery in that process, it may explode there, and that’s going to be a big problem for them. So that’s a typical kind of place where this added complexity of basically the everyday products out there will pose these interesting new challenges to companies that are already recycling things. And then there’s obviously, there’s a potentially very large amount of waste categories that are not really yet recycled at all because there is no economic way of doing it.

Harri: [00:18:51] And construction and demolition waste, there are other ways to do it than with robots. One thing to separate, for example, wood and light plastics from stones is to dunk them in water and then skim what floats. And that kind of works but of course, it makes everything wet, and soon that pool of water itself will be contaminated. And then, of course, there’s manual waste sorters are what are currently used in the quality control of municipal waste and also in construction and demolition waste and pretty much every sort of waste process where there is a significant sort of operation going on. And of course, one of our entries to the market has been that we will reduce the number of manual sorters required. Well, the possibilities are, of course, endless and unlimited. So that has never been our problem. So this picking and sorting is the easiest thing that makes a difference and has commercial value. But of course, after you have a robot that’s good at picking these things, why not use the robot to tear them apart as well?

Eve: [00:20:10] One thing that springs to mind, I saw a amazing show where a woman had an architect design a house for her and they used the wings of a decommissioned airplane for the roof, which was just fascinating, you know? But the fields of decommissioned airplanes are just crazy. I don’t know if anyone’s tackling those.

Harri: [00:20:30] Yeah, that’s also, and I would think that that entails a massive amount of manual labor. I guess a similar use case is decommissioning of ships, which I believe basically happened by, I don’t know, stranding them on a beach somewhere and having them [???]

Eve: [00:20:49] And then they just rust.

Harri: [00:20:51] Yeah. Or then there’s like 200 guys that come with, I don’t know, pliers and angle grinders and that, and put it into tiny pieces and.

Eve: [00:21:02] Interesting.

Harri: [00:21:03] Very, very manual, intensive, and very hazardous work.

Eve: [00:21:07] So I have to ask, what is the economics of this look like for someone who wants to deconstruct a building manually using a robot? Is it cheaper than sending out a crew?

Harri: [00:21:17] Well, I think if you have a building that needs to be decommissioned, then today I’m not really sure if our customers use the robots as a unique selling point, because the point of the robots for our customers is basically just to be able to give you a better price because there’s less, the operation has less cost. And of course, especially in the municipal waste, the regulatory bar is obviously rising constantly, and that obviously applies also to C&D sorting. That means that there are higher sort of regulations for the total operation of demolishing a building because you can’t demolish a building and then just dump it somewhere. So at the end of the day, that, at least it will mean that the prices of putting stuff in landfill, they are quite steeply rising and that forces the operators of these recycling facilities to make their processes more efficient.

Eve: [00:22:30] Interesting, so can you tell me what your team looks like? And you said you’re a small company? What does that look like?

Harri: [00:22:38] In the early, earlier days when a lot of the stuff that we had to do was quite sort of exploratory in nature, then I think I maybe had a 10-person team at that point. And I think we are about 60 persons at the moment. And then nowadays, when our focus is on delivery and maintenance and making sure that our customers get basically, professionally built and maintained equipment, then that means that the role of sort of rocket science is something that is luckily less needed today than five years back, when we still had problems in making sure that the robots actually keep working. And now, at the moment, we are focusing on making sure that our first about 50 customers are happy. And also, my team is now basically focusing on measuring and estimating the performance of the robot. And that’s actually quite a fascinating problem because one thing that people really don’t realize about waste is that waste is extremely hard to measure. The only thing that is easy to measure is to drive a truck on a weigher and notice that there’s 20 tons of waste in the truck. But then again, measuring what’s inside that container. The only known way of measuring it is actually to have some guy come over and take a peek.

Eve: [00:24:10] Interesting. That’s the manual bit, right?

Harri: [00:24:14] Yes. And that’s currently a quite a massive blocker in the waste industry, because if you think of an industrial process, it works because it’s measured. Whereas in the waste industry, it’s a bit difficult to even notice whether the process is actually working well or not. So, if you have a facility that sorts plastic, let’s assume, let’s say that this facility provides 10 tons of HTP plastic a year. So how do you know that there’s actually 10 tonnes of plastic instead of nine tons of plastic and one ton of other stuff? Well, you don’t really know. And of course, you will know if you have a process that really dislikes these contaminants, then you notice that something went wrong when you put into that HTB plastic in the process and you notice that there’s an explosion, then you notice that maybe there was a couple of these nice lithium-ion batteries inside that 10 tons of HDP. And of course, that’s too late. And in order to prevent that, there’s manual checks that are done more or less sort of consistently and the problem of this manual checking is that it’s expensive and it’s also very difficult to get a statistically relevant measure of basically a pile of waste by just a guy eyeballing it. And connection with robots is that the robots actually do look at every single object that comes under their sensors, and they take a really hard look at it and they may determine whether it should be picked or not. And that means that the robots actually can tell you quite a lot of what the customer actually had flowing in his waste process. And there are also some other sorting equipment that can tell that but they are not quite widely used yet, and they definitely are not used at the front gate of these waste processing facilities. So whatever people put in the waste basket that will at some point end up in one of these facilities, and no one really knows what the stuff is, we see one glimpse of it, and we are working in making sure that the robot can actually tell something useful of the waste itself. And over time, it may be that the knowledge of the waste itself, that might even be more valuable to the customer than the sorting result.

Eve: [00:27:00] So, yeah, I always wonder about sorting residential waste, which, I can’t imagine is an exact or efficient process, I think most people probably ignore the guidelines for recycling, and everything ends up being dumped in one place, so it feels like all that waste you’ve got to go back to the beginning.

Harri: [00:27:20] That’s an interesting question about how much people should be sorting at home. And I guess the extremes are that, especially in the US, there’s, in a lot of public places, there’s a big container where you dump everything, and it says that it’s sorted somewhere else. And then another extreme was that I was skiing in Austria some years back and that flat that we rented, it had nine garbage bins.

Eve: [00:27:50] You know, that’s very common in Germany, too. My husband has shared photos of me of these recycling bins and even more so there’s limited hours when you can put glass in them because it might disturb the neighbors.

Harri: [00:28:03] And you need to have nine of these in your kitchen. So, they’re under the sink there’s three, and I don’t know beside the sofa, there’s two and there’s a couple of in the cupboard over there and it’s just complete insanity because if you have nine categories to think of then it just, it’s ridiculous. It will just get people annoyed. And it’s also not efficient at all, because the problem is that you need to have nine different trucks visiting your home, or you have, need to have one truck that has nine compartments. And they all fill at different sort of pace,

Eve: [00:28:41] And you have to have someone who’s diligent enough to fill them properly, right? Yeah, the human element.

Harri: [00:28:46] I don’t mind that because of course, we’ll happily sell robots that fix those issues later on at the plant. But I personally, I think that there’s like, first of all, this bio stuff, leftover food and that should be kept separate because that’s really a nasty thing because it will foul up everything else. And then after that, well, I would say that glass is quite straightforward. Uh, in Finland and other European countries, at least we have this, and I guess in the US too, there’s

Eve: [00:29:26] Some places, not everywhere.

Harri: [00:29:28] Yeah. You’ll return empty bottles, and you get some money back.

Eve: [00:29:32] Yeah.

Harri: [00:29:34] And so that makes sense. And then cardboard and paper, probably. But then if you put people starting to sort of recycle different kind of plastics, then it’s just not going to work.

Eve: [00:29:48] But even the paper like, yeah, some people argue that they put the dirty pizza box in the paper recycling, but it’s dirty, it’s got food in it.

Harri: [00:29:58] Yeah, yeah there’s a lot of this. My wife has also lived in Germany, and she also lived in Switzerland for a while, and they are absolutely sort of fanatic about what the neighbors put in the trash.

Eve: [00:30:12] So recycling is a really big business, and maybe your robots have to develop a sense of smell as well. In the ZenBrain,

Harri: [00:30:20] I felt that for a long time we have all the technology that we will ever need. So, the technology is are not really the difficult bit. The difficult bit is actually finding a customer who can make a business out of a process that has a robot. And for these new areas where they are no working large scale solutions, it’s going to be really hard because they would need quite a massive capital to set up a shop that would produce enough of these, whatever resulting fractions that would be, where the volumes would be so high that using those fractions would be a business for someone else. So, if you want to recycle textiles, I guess recycling textiles itself is not necessarily that hard. Uh, but the problem is that exactly what are you going to recycle, what are your fractions and what’s going to happen to those fractions? And that’s, what are you going to do with, for example, cotton that has been reclaimed from textiles. Do you, like, it would be really stupid to like, incinerate it. It would be even more stupid to put it into a landfill. There’s a company that does these sound insulation panels out of the reclaimed fiber.

Eve: [00:31:45] There’s a company in Pittsburgh that makes fabric and is done very well out of plastics.

Harri: [00:31:49] Yes.

Eve: [00:31:50] So actually, plastics from Haiti, so they’re very, very specific. I don’t imagine they have robots sorting that in Haiti, but that’s what they do. Yeah, interesting. So just to round up, what are some of your favorite success stories, you know, people where things really change because of one of your robots?

Harri: [00:32:14] I would really say that this recently opened facility at one of our customers, Remeo, here in Finland. It has 12 robot arms, and the plant is designed not to send anything to landfill. That’s quite a remarkable achievement.

Eve: [00:32:31] Yeah, that is.

Harri: [00:32:33] And the plant is brand new and it’s quite, sort of, well it’s something else. I’ve seen a lot of waste processing plants and all of them are fascinating in their own manner. But this is something new and it’s enabled by robots, and it has taken us basically 10 years of work to get there.

Eve: [00:32:52] Interesting. So that’s a glimpse of the future for sorting waste. Nothing goes to a landfill.

Harri: [00:32:59] Yep.

Eve: [00:33:00] Well, thank you very much. You’ve been heard to say “lately, I’ve also been up to my elbows in trash”.

Harri: [00:33:07] Yes.

Eve: [00:33:08] So I’m just wondering, are you having fun? Is this interesting work?

Harri: [00:33:13] Yeah. Waste is fascinating because going to a waste plant, well, the first thing you notice basically might be the smell, but the big thing in these waste facilities is the conveyor belt. That’s where the waste is flowing and it’s just mesmerizing. And you’ll see all of the, basically, by-products of humans living, and for some really completely inexplicable reason when we go at the site where our big robots sort construction and demolition waste, there’s, like, uncanny amount of shoes on the belt. Yes. And I just, at some, we looked at data on one of our sites in Norway, and that was only for one day, and I just basically had to calculate the rate of shoes appearing on that line. And the conclusion was that if that rate holds for a month, they will have a ton of shoes. And it’s really like, absolutely amazing because if you go on the belt, it goes like half a meter per second and there’s a shoe and then, whoa, that’s a shoe, and then wait for 10 seconds or a minute, hey, there’s another shoe. But you can’t figure out how many shoes there actually are over a one day, or one week, or one month of production. And that’s the kind of things that’s really…

Eve: [00:34:42] Really fascinating.

Harri: [00:34:43] You never get bored.

Eve: [00:34:45] No. So, I have to ask, are there more women’s or more men’s shoes?

Harri: [00:34:50] We haven’t really made statistics, but I’m actually absolutely positive that at some point, our A.I. will have this built in function in detecting shoes.

Eve: [00:35:02] This is really fascinating. Well, thank you very much for joining me. I really enjoyed it, and I can’t wait to see what you scale up to.

Harri: [00:35:11] Thank you.

Eve: [00:35:11] Wonderful.

Harri: [00:35:12] Yeah, me neither.

Eve: [00:35:17] Smart brains building smart robots to sort trash in very smart ways.Eve: [00:35:24] You can find out more about this episode or others you might have missed on the show notes page at our website RethinkRealEstateForGood.co. There’s lots to listen to there. A special thanks to David Allardice for his excellent editing of this podcast and original music. And thanks to you for spending your time with me today. We’ll talk again soon but for now, this is Eve Picker signing off to go make some change.

Image courtesy of Harri Holopainen, ZenRobotics

Running on fumes.

January 26, 2022

John Liss is running on fumes.  He’s up very early every morning building his company FAST. And he’s doing something important and having fun.

John founded True Footage, with a Harvard business degree in hand, to help a rather sloppy industry get a little more accurate. A real estate data authentication platform built to streamline residential transactions, they provide AI-based residential transaction data for the purpose of reducing subjectivity in appraisals and tax assessments for home buyers, from inaccurate square footage to under-assessment for minority property owners. The company uses video, computer vision, and machine learning to offer products such as square footage certification, floorplan, and property data capture, enabling lenders to save time and standardize data. The company operates in 17 states and is the fastest growing appraisal provider in the country. John started his career as a real estate agent before moving into real estate private equity and development. He has a BA from Harvard where he wrote his thesis on the real estate brokerage industry and an MBA from Harvard Business School. 

Read the podcast transcript here

Eve Picker: [00:00:08] Hi there. Thanks for joining me on Rethink Real Estate. For Good. I’m Eve Picker and I’m on a mission to make real estate work for everyone. I love real estate. Real estate makes places good or bad, rich or poor, beautiful or not. In this show, I’m interviewing the disruptors, those creative thinkers and doers that are shrugging off the status quo, in order to build better for everyone. If you haven’t already, check out all of my podcasts at our website RethinkRealEstateForGood.co, or you can find them at your favorite podcast station. You’ll find lots worth listening to, I’m sure.

Eve: [00:01:06] John Liss is running on fumes. He’s up very early every morning, building his company, fast. And he’s doing something important and having fun. John has always been fascinated by the real estate industry, but, more often than not, John says people do not realize the true value of their real estate asset because the industry is a little sloppy. If someone enters 1100 square feet instead of 1200 square feet into a sales listing, then when it’s appraised, often using square footage comparisons, one hundred square feet of value is passed along to the buyer for free. Sometimes a subjective decision is made about a neighborhood or a street. And that, too might inaccurately value a property. John has set out to solve that problem with the company he launched in 2019, True Footage. They provide residential appraisals that are super accurate, using lidar and machine language-based software. Not only can they create faster turn times and more accurate underwriting for lenders, they are adding objectivity to a process that is often highly subjective and they are in demand. Over the last year, John has added 200 employees. He’s in 17 cities and he’s only just started.

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Eve: [00:03:01] Hi, John, thanks so much for joining me today.

John Liss: [00:03:04] Thanks for having me.

Eve: [00:03:05] I’m pretty excited about what you’re doing, but I wanted to start by going back to your thesis when you were at Harvard. You got a high honors for thesis on steering practices and I would like to know what steering practices are.

John: [00:03:20] Yeah, sure. So, my background has always been in the real estate industry. I started getting interested in it when I was about 12 years old. I grew up right outside of New York, and it was always a running joke in my family that I was going to become a real estate agent, but I actually decided to do that between high school and college. So, I took 15 months off and worked in a real estate office prior to going to undergrad. And so, then when I got to school, I knew that I wanted to incorporate real estate into my studies somehow and wrote my senior thesis on the residential brokerage industry. Doing an ethnographic study of New York City real estate industry. And New York City is a particular real estate market. Obviously, you have the highest prices in the country, but also you have building types that almost operate like country clubs. And those country club buildings are called cooperatives. Basically, it has in history have been very, kind of, drivers of segregation, I would say. And not just racial segregation, but also religious segregation, to the point where people knew which buildings accepted what kinds of people and then brokers would perpetuate those stereotypes by saying, oh, you can’t go to that, you can’t go to that building because they don’t like Jews there. Or you can’t go to that building because you don’t belong to your kids, don’t go to the right schools. And so that was kind of the history of New York. And obviously, over time, the city’s gotten better and the practice has dissipated a little bit, but it’s definitely a major part of the residential story on Manhattan.

Eve: [00:05:03] Interesting. So those are steering practices, right?

John: [00:05:09] Yeah, and you know, there’s been a lot of talk, now we’re in the appraisal industry, and there’s been a lot of talk about kind of what’s going on there. But I would actually argue that it starts in the brokerage space and appraisers have had to deal with kind of historical data that is, you know, punished by redlining and punished by some of these other practices, and it makes the job of the appraiser much more difficult because of kind of all of the upstream problems that are happening.

Eve: [00:05:35] So how did that influence your life? That thesis.

John: [00:05:40] Oh, I mean, I’ve been obsessed with real estate ever since I was little, and I always knew that I wanted to go into a career in the real estate industry. And I think another thing that I noticed in that thesis was just the use of data and how brokers use data and the importance of having clean and accurate data. I’ll tell you another part of the, not in the thesis, but later on in my journey in the real estate industry, I walked around New York City with a 3D camera. It was 23 pounds, so I looked a little ridiculous. And I measured properties and compared them to what was listed on Zillow or StreetEasy, which is the New York City version of Zillow. And I was finding discrepancy of 16 percent on average, and these are people that are buying houses for one thousand two thousand even nine thousand dollars per square foot. So, if you have this discrepancy and the brokers are reporting, you know, misreporting square footage, then you have a lot of people buying things that they don’t really know what they’re buying. And so, that kind of experience also informed my decision to eventually try to start a company that was all about objectivity and all about kind of getting to the right answers and making sure that the people who were determining those answers had all the tools they needed to deliver that service.

Eve: [00:07:01] So, the name is extremely appropriate. True footage is the name of your company, right?

John: [00:07:06] Yeah. So, the name definitely is from the square footage, but we’ve evolved immensely into an entire platform for appraising and beyond, so I’m really excited about kind of where we’ve been, but very excited about where we’re going.

Eve: [00:07:21] What are some examples of what goes wrong? Just, you know, besides in New York. There was an article recently about, in Northern California, about a black couple suing for a really lowball appraisal. They got a better one when they sent a white friend. Is that a problem that you can solve with your platform?

John: [00:07:45] Look, I think it’s important to note that ninety seven percent of appraisers are really, really good at their job. And so, there are some people that are really bad at their job.

Eve: [00:07:55] That’s true in every profession, right?

John: [00:07:57] Exactly. And I think there are people who, you know, have subconscious bias that affects their decision making. And again, that’s true in life. And we need to work hard to get, first of all, get those people out of the industry, but also provide tools to people to make sure that all of these instances are completely mitigated because it’s totally unacceptable, obviously. So, you know, those cases exist, and I think the main problem around kind of why this happens is just a lack of objectivity. Yeah, you can use technology to create more objective reports. So, one thing that we do is we have a ladder-based mapping solution that extracts square footage data using video, and we used adjustment technology that makes sure that our adjustments to the comparables are accurate and we have automated ways in which we report other parts of our data and make sure that some of the data that populates all the forms is done in the most transparent way. Because the problem is, a lot of the times, is the precedent data is terrible. So you have the MLS, where brokers are telling a story and they manipulate data in order to get across their vision of what they want to sell the property. And then you have County, which, you know, especially during COVID, they haven’t been out to assess a property in several years. And so, a lot of this information is extraordinarily stale. So that’s why the appraiser is more important than ever in terms of delivering accurate data to the equation because without them, you’re using data that is just oftentimes either purposely or im-purposely wrong.

Eve: [00:09:40] So that’s what True Footage does. Tell me exactly how it works, like do you have clients who come to you or, you know, how does this little business work?

John: [00:09:50] Yeah. So, I mean, we’re a full-service appraisal business and also a valuation business. So, what that means is we deliver appraisal reports, but we also can deliver alternative valuation reports as well. And we’re live in 17 states. We’ll be, call it in over 25 by next quarter. We have over two hundred employees and we’re working with over two hundred vendors already. So, what was a small little business is quickly resonating with banks and with customers, and we’re really excited about the progress, but really feel like we’re in the top of the first inning here.

Eve: [00:10:28] Wow, so are you in my state, Pennsylvania?

John: [00:10:33] We’re coming. We actually are looking at a Philadelphia office, but I know you’re in Pittsburgh, so we got to get…

Eve: [00:10:37] Oh yeah, it’s a big state. It’s the other end of it.

John: [00:10:40] Well, now that I met you, maybe we’ll get there faster.

Eve: [00:10:43] Yeah, OK. So, but still, who are your clients and how do they come to you?

John: [00:10:48] Yeah, so most of our customers are banks, and we develop relationships with them through all of our appraisers. So, we have appraisers around the country, they are best in class in each of their markets. We identify them, then we sign them on to the platform. And most of their banks are, you know, excited to work with them and continue to work with them. I think the way that the industry works is most banks have a scorecard system where appraisers are scored based on how accurate their reports are, how fast they get work done. And so, at a time like this, where volume is at an all-time high and the appraisals are taking longer than ever, people who are at the top of the scorecard are, continue to get more demand for their work because they’re good at their job. And so, we look for those people.

Eve: [00:11:37] Yeah. And actually, if any of our listeners don’t understand this, when you purchase a building and you go to the bank, the bank will order the appraisal. You don’t order the appraisal. The bank orders the appraisal. So, it’s a third-party discrete appraisal that they have control over, if you don’t provide one for them. So, I can see how banks would be like your most important customer for growth.

John: [00:12:00] Yeah, and I think that’s really important this third-party aspect, because obviously after 2009, what happened was that there was just not enough control, and a lot of the bad things happen. And so, the kind of third party component of the appraiser acting as an independent evaluator is an extraordinarily important part of the real estate engine in this country.

Eve: [00:12:25] So what’s been the feedback you’ve gotten from banks? What are they seeing in your appraisals and why are you growing so fast?

John: [00:12:33] I think everybody’s excited. You know, there’s a lot of change going on in the appraisal industry right now because of kind of, you know, the increased volume during COVID demonstrated a need for just faster and better reporting. I think generally what’s important to note is the appraisal industry, you have to deliver the reports in a way that is within the guidelines of Fannie and Freddie. And so. how the sausage is made is important but delivering the sausage in the fully compliant way is the most important thing, and that’s exactly what we do. So, the output kind of looks pretty similar to what a traditional appraisal model would look like. It’s more just kind of what’s going on internally to make sure that all of our data is done appropriately. The quality is high, and it’s delivered faster than other people in the market.

Eve: [00:13:24] Ok, so any favorite success stories? Any interesting facts on Earth?

John: [00:13:30] Well, that’s an interesting question. I can’t think of something right now but let me come back to you on that.

Eve: [00:13:36] Ok? And how long have you been in business for? You started. True Footage…

John: [00:13:42] So the idea came in business school, but we commercially launched on July 1st.

Eve: [00:13:48] And you’ve got 200 employees?

John: [00:13:51] Yes.

Eve: [00:13:52] Wow. You must not be sleeping much.

John: [00:13:56] I’m so excited, I’m not kidding, I beat my alarm clock by three hours every day. I literally am having the time of my life and more importantly, I think our appraising team is having a lot of fun. I mean, we have people that have been appraising for 30 plus years on the roster that said they’ve never had this much fun. So that’s kind of the best part of this all, is is getting buy-in from people that have been doing it much longer than I have and making sure that they’re super excited and pumped about kind of where this is going.

Eve: [00:14:27] Let me ask you, what did it take to launch? What happened before the launch?

John: [00:14:31] Oh God, a lot. I mean,

Eve: [00:14:33] That’s really what it’s all about, right?

John: [00:14:35] I had bad days. You know, I remembered like calling my ex-girlfriend once. I remember, just like worrying about kind of like, am I on the right track? There’s a lot of squirming. I had the idea originally that it was a square footage calculator. You know, I thought, why is it that, you know, we have our biggest asset in our lives, and we don’t know anything about it? There should be more verification and square footage is the biggest driver of value. And realize that that wasn’t enough of a business, and we needed to expand kind of the product offering. And obviously, COVID hit and what was a hardware product originally became a software product because Apple released their iPad that had Lidar in it. And there was so much literature going on about the appraisal industry around kind of the increased turn times and the issues around bias, which, you know, now the Biden administration is addressing. And I thought, wow, we had spent so much time building this technology. Let’s apply it to a broader industry. And that kind of was a big moment. We signed up. I got to work with my CTO who’s phenomenal, and he has a background in the appraisal industry as well. And we said, you know, let’s go at this and let’s spend the next six to nine months with our heads down building and then launch in the summer. And that’s kind of what we did.

Eve: [00:16:02] How long was that pre-launch period altogether, from idea to launch?

John: [00:16:07] Almost two years when I came up with the original idea. I was also in school. So, the innovation lab at school was an amazing place to bounce ideas and learn. And so that was kind of, I don’t want to say I was dragging my feet because I wasn’t, but it was definitely, you know, I knew once school ended, it was go time.

Eve: [00:16:29] So now you’ve launched, what are the biggest challenges you’re encountering now?

John: [00:16:36] That’s a good question. I think, you know, speed is an interesting one because obviously the incumbent banks have their own processes and just getting everyone on board and fast enough and getting order flow at the pace, we would like it. We obviously are appraisers are incredibly busy, but I think just generally getting everyone to move in sync together with all the different stakeholders is one. And we want to deliver more products. We have over five products in our kind of development phase right now. And so, I think just getting all of those out the door and delighting our customers is kind of our main focus right now. So, the main issue, I would say, is that we just want to get a lot done and there’s only twenty-four hours in the day.

Eve: [00:17:26] Actually, let’s go back to Lidar. What is Lidar?

John: [00:17:30] Lidar is a technology often used in autonomous cars that basically measures depth, and so it stands for light detection and ranging. And what it is is, when it’s embedded in all of the new kind of Apple products for virtual reality. Obviously, we’ve been seeing a lot about the Metaverse, et cetera. And so what it allows for is for using video to measure depth. And so, when you create a video measuring depth, you’re able to extract measurements and get to really accurate square footage data. I mean, you think about traditionally how floor plans are measured, and I had to, when I was an intern in my office, I would have to sit with the floor plan measure and watch him for four hours. And it was really with measuring tape or a single point laser if you were lucky.

Eve: [00:18:19] Right. Oh, a little tool that you roll on the ground, right?

John: [00:18:23] Exactly. You’re an architect, so you must have seen it before, right? And so, I mean, it’s crazy. So obviously with Lidar, you’re taking millions of points. It’s not just one point, and we like to think that all rooms are rectangles, but the truth is they’re not. And so having access to this lidar where you can create a map that’s much more dense in terms of the amount of points it’s collecting, is a huge value add, and also helps the appraiser save time. So, the appraiser is really happy because a lot of their risk has been mitigated. There’s nobody that’s going to come after them about the square footage because they know that it’s been validated by this technology.

Eve: [00:18:59] So tell me then, an appraiser’s job. I know what an appraiser does, but maybe most people don’t. It’s pretty tedious. What’s the job for you look like?

John: [00:19:09] Yeah, I think appraising is really cool and it’s something I wish, honestly, when I chose to be a broker, I might have chosen to kind of start as an appraiser because you really learn how to value things in the market. I mean, we have people that have leveraged their appraising career and gone into other parts of the real estate ecosystem on the side, and I think that’s really cool. What does an appraiser do? It’s all about valuation, so think of each property is almost like a little puzzle and you have to kind of get to what the value of that puzzle is. So, it starts with getting an order in and you have to bid on how much you think you should get paid for that appraisal, basically. And then you drive to the site or someone in your, your trainee drives to the site. And you conduct the inspection. You record all of the information around quality, condition, size and then you drive around, and depending on the bank, you have to shoot comparable properties for that. And then you go back to your desk and you kind of fill out a grid. And that grid is pulling comparable properties and then adjusting those comparable properties back towards the subject property to make sure that the subject property if you’re looking at [???]

Eve: [00:20:26] So you get like, I actually did an appraisal course and I passed it, but so, if you have two properties that are the same and one of them has a porch with a view, there’s going to be extra points for that. It’s going to have extra value or one of them has a garage and one does not. All of those things come into play, right?

John: [00:20:45] Exactly. And so, then you kind of arrive at an appraised value for that property and then based on what the contract price is for the house. Or if it’s a refi, you either get approved or not for that amount. And then if you’re under, you have to come up with cash in a purchase situation to kind of squeeze, fill that gap.

Eve: [00:21:07] And so, now with this new tool, everyone has an iPad?

John: [00:21:12] Yeah, all of appraisers have the Lidar iPad.

Eve: [00:21:15] And so they go out and they take a video of the space inside and they can get very, very accurate, true footage.

John: [00:21:22] Exactly. And I think also they can go back to that video and refer to it. If they forget, if they’re doing multiple inspections in a day and they’re like, oh, wait, which one was that? And so it’s much more kind of ability to check back.

Eve: [00:21:35] So your business is really, truly built on this new technology. You really couldn’t do it without it.

John: [00:21:40] Oh, absolutely. And I think, you know, there’s so much we’re adding on the data science side as well for the dust portion of the job that is really going to standardize and automate the report with the appraiser fully in the driving seat. I mean, we’ve seen what happens when big companies try to ignore the human at the end over the past couple of months, and it’s a disaster. So you’ve got to have an appraiser in the driving seat, otherwise your accuracy is going to be seriously doubted.

Eve: [00:22:08] Ok, so I’m going to ask, the other services that you’re planning. Can you talk about them yet?

John: [00:22:14] Yeah, I mean, it’s more just around different products within the valuation services umbrella, right? So, you know, an appraisal is the gold standard, but it’s not the most appropriate valuation in every instance. Sometimes people just need kind of a refresh of their valuation quarterly or something like that, and so we’re looking to expand the menu of offerings so that our customers can say, for this house, I need this type of report and for this house, I need that type of report. We’re building technology that will allow banks to spit in and address and then let us tell them what kind of report they might want.

Eve: [00:22:52] What about larger commercial buildings? Are you focusing on them at all? Because, you know, you just made me think about when I have to do refinancing or after five years when my mortgage expires on my 25,000 square foot little commercial building. The bank orders another appraisal from scratch, and that person has no information about the first appraisal.

John: [00:23:15] You just told me I’m not sleeping, and now you’re asking me to go into commercial. I think commercial is coming, but I think we’re really focused. Residential is awesome because it’s over a hundred and forty million properties. And so, let’s get that right. And then we can think about kind of next.

Eve: [00:23:33] Ok, so one last question what’s your big, hairy, audacious goal?

John: [00:23:40] My big, hairy, audacious goal. I’ve never heard it asked like that…

Eve: [00:23:44] It’s a BHAG. You don’t know what a BHAG is? A big hairy audacious goal?

John: [00:23:50] Is that an Australian?

Eve: [00:23:51] No, I don’t think so.

John: [00:23:54] Well, it shows what I know.

Eve: [00:23:55] It’s probably an older generation actually, John.

John: [00:24:00] We want to rebuild the residential data sector. We think that there’s a lot of, a lot left to be desired, and we think that appraisers are kind of in the prime position to be the leaders of that change. And that’s why we’re focused on appraisers being a part of the story and really kind of the cornerstone of that story. And we believe that access to accurate data is in the best interest of everybody involved. It’s in the best interest of the consumers and the homeowners. It’s in the best interest of the lending industry. It’s in the best interest of the U.S. government who’s backstopping all of this activity. And nobody solved the problem yet, and we’re on our way.

Eve: [00:24:42] Well, I’m super excited just listening to you. It sounds, I think it sounds fantastic. Thank you very much for spending some time with me today.

John: [00:24:50] Thank you so much. I really appreciate it.

Eve: [00:25:08] John is unpacking a tiny little piece of the real estate industry that could have a dramatic impact for everyday people. True Footage promises equitable appraisals no matter what neighborhood your house is in.

Eve: [00:25:33] You can find out more about this episode or others you might have missed on the show notes page at our website RethinkRealEstateForGood.co. There’s lots to listen to there. A special thanks to David Allardice for his excellent editing of this podcast and original music. And thanks to you for spending your time with me today. We’ll talk again soon, but for now, this is Eve Picker signing off to go make some change.

Image courtesy of John Liss, True Footage

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