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Gentrification

Accelerating affordable housing in San Francisco.

January 29, 2020

Rebecca Foster is the CEO of the San Francisco Housing Accelerator Fund.  The Accelerator Fund is a public private partnership that helps to finance affordable housing in San Francisco — in particular the many buildings currently being occupied affordably that are in danger of being purchased, and of their occupants being displaced.

The Accelerator Fund has set itself the challenging goal of preserving one-third of the existing 45,000 affordable housing units in San Francisco over the next 20 years. They plan to do that with a variety of powerful financial tools and subsidies to make sure that rents remain affordable. And Rebecca is working hard to educate and bring new investors into the Fund. In just three years they have saved 319 homes and raised $183 million in capital.

Prior to leading the Accelerator Fund, Rebecca was Director of Social Impact Investment for Mayor Lee, where she led the City’s exploration of results driven contracting and social impact finance, and developed capital tools to address the City’s housing shortage. She started her tenure in local government as a Fuse Fellow in the Mayor’s Office of Civic Innovation in 2012-13. Before that she worked in public sector and infrastructure investment banking at Goldman Sachs for eight years, where she raised capital for local governments, universities, non-profits, and utilities around the country.

Insights and Inspirations

  • The average cost of an affordable housing unit in San Francisco is $500 – $800,000. That’s not affordable.
  • “The number of affordable housing units needed is staggering,” says Rebecca.
  • Rebecca’s team is tackling reducing the cost of housing from many angles — such as lower returns to investors and the use of modular construction to reduce costs.
  • Bridge loans are the key to Accelerator Fund’s financing arsenal. By providing bridge loans to projects that cannot get traditional financing, they ensure a much more rapid preservation of housing stock. When the buildings stabilize after a few years, banks will step in.
Read the podcast transcript here

Eve Picker:  Hi there, thanks so much for joining me today for the latest episode of Impact Real Estate Investing. My guest today is Rebecca Foster, the CEO of the San Francisco Housing Accelerator Fund. The accelerator fund is a public private partnership that helps to finance affordable housing in San Francisco, in particular, the many buildings currently being occupied affordably that are in danger of being purchased and of their occupants being displaced. Be sure to go to rethinkrealestateforgood.co to find out more about Rebecca on the show notes page for this episode and be sure to sign up for my newsletter so you can access information about impact real estate investing and get the latest news about the exciting projects on my crowdfunding platform, Small change.

Eve: [00:00:00] Hi, Rebecca. Thanks for joining me.

Rebecca Foster: [00:00:02] Thank you so much for having me, yes.

Eve: [00:00:04] It’s really great. So I wanted to dive right in and find out all about the San Francisco housing accelerator, which you lead, and I saw that the headline on the accelerator site says, “Innovative financial tools to preserve and expand affordable housing.” And I wanted to ask you, what are innovative financial tools? What do you employ?

Rebecca: [00:00:27] Sure. So, what our goal was in … creating the accelerator fund and I think a key piece in our origin story is actually we were created and incubated out of the mayor’s office in San Francisco. And so we are truly a public-private partnership, and I think, especially in the world of affordable housing, that’s a fundamental component of what makes it effective. So, we bring together private, philanthropic and public sector funds to address gaps in … that the public sector can’t address with its sources of capital alone to achieve its affordable housing goals and so on. And in terms of innovative financial products, what that really means is that, for example, the … you can’t really finance permanently affordable housing, especially in a high-cost city like San Francisco, but really in most places around the country, without permanent subsidy funds from the public sector. Because the amounts that … of rent that are lower, extremely low-income or in the case of the Bay Area, even middle-income person can afford to pay just isn’t enough to cover the cost of building or acquiring a building, let alone some of the operating and services costs if they are extremely low-income and need services support. So you really need the power of the public sector and the tax base, essentially, to cover those long-term permanent costs.

Rebecca: [00:02:06] But it would … it’s probably no surprise that government does not move very quickly and it’s hard for government to deliver on capital, deliver their capital really quickly and to take risk with it. And so that’s where we come in, is with private and philanthropic capital we are able to be the first money in that can, for example, in the acquisition of a building where residents are at risk of displacement, we can help a nonprofit compete with all cash buyers and foreign buyers and close on a loan in less than 60 days, get to approval for a loan in less than 45 days, and that’s really hard for a government to be able to do. So we essentially can provide that bridge. And then once the property … the building is controlled and in nonprofit hands, the city can come in, 12 to 24 months later, with permanent funding. And then we can do something similar with new construction and just really use our capital to be much more innovative and allow the nonprofit housing, affordable housing developer to move faster, be creative, try construction innovation that it’s harder for the public sector to do so.

Eve: [00:03:21] Do you … like, I’ve worked enough in these types of projects to know that the gap can be really substantial, even in Pittsburgh. I think a few years back, it was really a 40 percent financing gap between what it costs to build an affordable unit and what return you would get for that unit. So, 40 percent in government subsidies, I can’t imagine there isn’t a bigger gap in San Francisco in the Bay Area.

Rebecca: [00:03:49] Yes, I mean, it is. You’re absolutely right. It is. Just for order of magnitude, the average cost of a new construction affordable housing unit in San Francisco ranges between 500 and 800 thousand dollars. And depending on the income level of the residents in that unit, the subsidy required can be, if you include the low income housing tax credit, so federal and state subsidies and local subsidies, it can be nearly all of that cost. The local government generally bears, in the case of San Francisco, about 200 to 300 thousand of that total cost. So, a similar percentage, but I think the total costs are … a similar percentage on the local level, but the total costs are probably much higher.

Eve: [00:04:41] And that means the traditional banks don’t want to be involved at some lower level?

Rebecca: [00:04:48] Yes. So they … so, basically in our … so we have many banks actually invested in the accelerator fund as senior lenders and so they are involved in our fund, in the bridging, at a senior level. And then we have below them funds from foundations and from the city of San Francisco itself. But in the permanent financing, yes, banks will both provide a construction loan, but they provide a construction loan when there is clarity on what the permanent, stabilized funding source is, which will include a significant amount of subsidies and often low-income housing tax credit. And then if the project is supportive housing for individuals who’ve been experiencing homelessness, generally there isn’t much revenue that can support a senior mortgage on the permanent. But if it’s a 50 or 60 percent median income project or, you know, workforce housing, if there is enough in rent, then there often will be a bank providing a senior mortgage. It’s just a small, relatively small percentage often of the entire capital stack.

Eve: [00:05:58] So you must get frustrated listening to some of the rhetoric about building affordable housing. And who’s to blame for where we are. It’s a really big problem.

Rebecca: [00:06:12] It is a tremendous problem. But I guess I also … it can be frustrating, but I also, like, part of why I love my job every day is that we are on the ground in a real blocking and tackling transactional way, and in a way where we see the impact on families. We are producing and preserving affordable housing every month with projects. And so that is a counterpoint to the feeling sometimes of how overwhelming the level of systems changes that’s necessary to actually address the hole that we have dug ourselves into, particularly in California, with so many decades of undersupply of housing, especially in urban infill housing, not enough density tax codes that don’t really encourage rental housing and affordable housing. I mean, we have a lot to dig our way out of. And I think we can do it.

Eve: [00:07:12] Yeah. I mean, I just made a little time in Australia talking to an architect who is working on affordable and sustainable housing there. And it was really fascinating to hear the story of what got them to this place where essentially there’s no government subsidy at all. And, you know, the cities, the major cities in Australia are some of the most expensive in the world. So, I think the problem is huge in many places. We, you know, we know it’s huge in San Francisco, but I think people are attacking this in many different ways, which we’ll talk, you know, about later. But I wanted to first know what’s your impact been to date? How long have you been in business, actually?

Rebecca: [00:07:53] Yes, so we are just about at our three-year mark. So, we are still very much a startup. But we have we’ve done a lot and the need has been great in the last three years. So, we have really two primary programs, I guess three primary programs, to date. And the one that we really started with, and then I would say it’s our most significant, is the bridge loans that I mentioned where we help nonprofit or affordable housing developers buy buildings, often, or land that is on the market, on the open market. And in the case of the buildings where the residents are at a very high risk of displacement, and just for a little context there, it is … we have rent control in San Francisco, but there’s no vacancy control. And so, basically when a unit becomes vacant, the rent can go from, if there has been a long-time rent-controlled resident living there, can go from, say, you know, 1500 dollars a month up to market, to 4500 dollars a month, depending on the size of the unit. So, that, in a market like this, means that there are a lot of buyers that are looking to buy five to 25-plus unit buildings and either very aggressively push the existing residents out who are low-income or wait them out. And, so, we are just experiencing tremendous displacement. So, we have with, our bridge loan fund has funded the preservation of 319 affordable homes since we started and that’s across 15 projects, and we have committed across those projects 183 million dollars of capital, across those projects plus an additional vacant land acquisition for the production of new affordable housing.

Rebecca: [00:09:50] And we have also, separately, so that’s our bridge loan fund and we basically raise capital, deploy it for non-profit, to go buy these buildings; also to rehab them, do the structural upgrades so they’re seismically safe; in any instances where it’s possible add new accessory dwelling units, so, turn the garages or the carriage houses in these buildings into new, permanently affordable units. So, we’ve also financed the first permanently affordable accessory dwelling units in San Francisco, in a couple of our buildings that we funded in the Mission. And then we separately have another fund, the homes for the homeless fund, that’s in partnership with a great local organization, Tipping Point Communities, and that is funded with 50 million dollars entirely of philanthropic capital. So, our other capital is impact that basically, but it is not … we have to repay it. And in this case, this month of a 50 million dollar restricted grant and the entire goal for those dollars is to significantly cut the cost and time for the production of supportive housing for individuals who’ve been experiencing homelessness. And we are halfway into the development of a 146-unit building in the Fillmore neighborhood in San Francisco that has 145 supportive housing units and a manager’s unit, and it will, knock on wood, the total development costs for it is going towards under 400 thousand dollars a unit, including land, which is, as I mentioned before, a really significant reduction from the status quo. And our whole schedule is two years and nine months from the time we bought the parking lot until when we should have individuals be able to move in. And that is …

Eve: [00:11:44] Yeh.

Rebecca: [00:11:45] … there are many factors there, but, I say, in both cases, really what we are … you know, we have we’ve deployed a lot of capital and we are, what we’re really focused on is like what can we do with every single project to help our partners, both just get it done and make sure the building isn’t lost and the homes aren’t lost in the case of the empty displacement work and preservation. But also to do it better, every time, and figure out how … we can do the next one a little bit faster at, you know, at a lower cost or with different capital sources that make it more sustainable for the government to support this work over the long term.

Eve: [00:12:28] What about construction in the equation? Are you sort of looking at different construction methods as a way of becoming more efficient?

Rebecca: [00:12:38] Yes. So, for the project that we are working on, that … the new construction supportive housing project, we are using modular construction, and this will be the first permanently affordable modular project in San Francisco. We are working with Factory OS, a modular manufacturer in Vallejo, and that is one of the many factors that is helping us cut the time and the cost for the project.

Eve: [00:13:07] It’s interesting. And so what’s the long term goal for the housing accelerator?

Rebecca: [00:13:12] I mean, I’d say, so when I mentioned that we really focus on three things; we have the bridge lending program, which really is about just helping the, you know, the government, the city, achieve its goals with much more flexible capital and faster, and problem solve. And then, we have a supportive housing work, which is really a more flexible investment focused on bringing down the cost and time of the production of housing. And then, the other big area that we’re focused on increasingly as well is innovation in how capital can be used to really help push the envelope in getting more affordable housing done and getting it done faster. Kind of more of those systems change elements. I mean, I’d say within the circle of the delivery of capital in dollars, which is really are, I think where we’re focused. And so, for a long term goal, we have really ambitious goals about getting to one-third of our existing multifamily building stock in San Francisco, where there are low-income and extremely low-income tenants. We have a 20-year goal, along with our nonprofit developer partners, of getting to one-third of those units being permanently affordable. So, like building more of a social housing stock or preserving more of a social housing stock. On the preservation side, we’re also starting to work with other partners in the Bay Area about how they can build out similar preservation programs in their cities, because unfortunately San Francisco has been at the tip of the spear with displacement.

Rebecca: [00:14:51] And I think it’s rippling out to, you know, a number of other places as well now. And then, I think on the partnership and, you know, that investment and construction side, I mean, we are … we’re looking at any way, as I said, that we can be really creative, and problem solving focus and capital delivery that can cut costs and time so that the long term permanent gap that the government puts for affordable housing can be reduced and that we can get more housing done faster. So, to your question about innovations in construction, we’re looking at are there ways we could support construction innovation where traditional banks and governments aren’t yet comfortable with taking on risks in this industry by, you know, so we’re looking at creating some insurance or backstop products for modular housing.

Eve: [00:15:46] Yeh, interesting.

Rebecca: [00:15:47] We’re also looking at other public-private partnerships, which I think is another key part of our model. So, we’re looking at working with the school district on educator housing and philanthropic partners and, you know, trying to in some ways, you know, and then just getting more done in San Francisco in the work that we’re doing and continuing to improve upon that.

Eve: [00:16:10] So, it’s great hearing you talk about all of this, because I think most people think, you know, an affordable housing unit is just the structure, but there’s so much more to it. There is how do you finance it, and how do you build it, and how do you insure it and all of this, all of those things. Have you estimated, I’m sure you have, how many affordable housing units are needed in San Francisco?

Rebecca: [00:16:34] That is a great question that everyone has. Yes, everyone has different numbers. So, I think on the preservation side, we are focused on preserving through … the lending program 15,000 units in San Francisco. And that’s our, based on the data that’s available, getting it about a third of what seems to be the at-risk, you know, generally rent control, the lower income, extremely low-income units, and on the new construction side, I don’t have the number at my fingertips, but when we started the accelerator fund, the goal was, this was in 2014, 2015, when the initial ideas … for the fund were getting incubated in the mayor’s office, we had set out at the city to to build 30,000 new units of housing by 2020. So, by the end of this year. Which now we’re here, with half of them being permanently affordable. And I think the city will be close to meeting that goal by the end of the year, knock on wood.

Eve: [00:17:41] That’s pretty great.

Rebecca: [00:17:41] And it is clear that it is not nearly enough. I mean, … in the last study I saw, regionally, is that we need about 250 thousand more units of affordable housing in the nine county Bay Area just to make up for what we haven’t produced over the last decade.

Eve: [00:18:00] Wow.

Rebecca: [00:18:01] And so, I mean, the numbers are staggering. And so, we can’t do it if, we have to be reducing the cost and the permanent gap from the government in every possible way we can. And I think, I mean, another piece here to focus on is the revenue side. We also have to, you know, we need to also be addressing how extremely low-income individuals and low-income in our workforce, what kind of opportunities they have to actually be earning enough or be supplementing their income in other ways so that they can afford rent.

Eve: [00:18:42] Right. It’s a huge problem. So, it’s really big, and it sounds like you’re attacking it from all sides. So, what’s your background and how did you get to this position?

Rebecca: [00:18:55] It’s been a meandering path. I’m sure like many people, but … I have always really, have always really loved communities and particularly the way that people interact with their environment and, like, the built environment. And I grew up in a very rural place on the river. My parents had a campground. And although that’s a far cry from the urban landscape, I think that threadbare as it is, in that case, the campground and the river were really a physical gathering place and like a hub of community. And I think similarly, in a place like San Francisco, I mean, this work we’re doing on preservation, you just see, although a building might have five units in it, five families, one of them is the, you know, marine biologist who tends the local community garden. And another family moved here from Central America 27 years ago and have built their live here. And I mean, you just the ripple impact of everybody’s story … in these buildings and what it does to community when they are displaced. We actually, we just helped our partner close on a building in, north of the panhandle of Golden Gate Park on December 23rd that has sick senior citizen African-American couples in the building. And I mean, that’s exactly the kind of situation where they have built their lives here, their friends are here, their communities here. And they are an integral part of what makes the fabric of San Francisco the place that everybody loves. And we, so I think there is that connection, I mean, it’s like the connection of people to place, not just the big fancy architecture, which also is really cool. But the, you know, the homes that make up these communities and how that all ripples out and, you know, makes a place a really unique special place it is, I think that, that is a common thread.

Rebecca: [00:21:12] And then, from a otherwise from a background expertise perspective, after I went to business school, I had an … I went to business school because I had zero background in finance and felt like, I started to realize in my work in urban development that I needed that. And then decided at the end of that to go really try to solidify what I had started to get at graduate school, with real world experience. And I spent eight years at Goldman Sachs as a public sector infrastructure banker in New York, and then in San Francisco, … and then left there to go to the mayor’s office in San Francisco. And so I really feel like now I am in the best professional opportunity of a lifetime to be able to be entrepreneurial and creating something that connects capital to solutions in communities. And it’s been really, it’s been really fun and challenging.

Eve: [00:22:17] It sounds like it. So, you know, I wonder … So we kind of heard what real estate impact investing is happening around the accelerator. But I’m wondering what difficulties you see with it and whether you think people still need to be better educated about what sort of returns to expect, and, you know, what it means to invest in something that isn’t just a commodity. Right?

Rebecca: [00:22:46] Yes. I mean, that is an excellent question and I think one that’s very top of mind right now, because we have had fortunately more of the largest employers in the Bay Area have started to focus on the tremendous need, locally, even though these are global companies and I think often in many ways had not really been focused as much on their local communities. And and are now, I think, both because it’s a real, that the lack of affordability and the housing challenges are a real issue for their workforce across the spectrum of their workforce. And because it’s just, you know, the extent of homelessness is really painful and you can’t exist in the Bay Area and not be feeling every day the impact of the level of poverty. And I think also of the dissonance between being at the center of wealth and innovation, arguably in the world, and the level of poverty.

Eve: [00:23:55] I was going to say that’s the most shocking part. You know, the fact that it’s one of the wealthiest places in the world and has this incredible homeless problem.

Rebecca: [00:24:04] Yes. I mean, and it is that, I mean, we all have to take so much responsibility … like, we got to fix it. And, I think, you know, when we started our fundraising, we talked to a lot of national foundations and it was frustrating at that time. But I get it. Many of them said to us, we’re sorry, we’re not going to invest in San Francisco. You have so much money there. You’ve got to solve your own problems. And, I think, it’s to some extent that’s true. Like we have to address this in the Bay Area. And, I think, that that is becoming more front and center for folks. And that being said, from an, to your point about the kinds of returns you can expect and the education question, we still have some work to do on that front. Because you can’t really, you can’t make money off of extremely low-income people.

Eve: [00:24:57] Yeh.

Rebecca: [00:24:57] Yes. There is the potential to have some, you know, high risk appetite. You get your principal back and get a one or two percent return type funding. We certainly have that sort of capital in our bridge loan fund, but that’s only as valuable as the amount of permanent gap dollars that the public sector has and that are available to address the needs of permanent affordability. And so I think the power of what you can do with flexible philanthropic and private impact-focused capital is take a lot of risk. Try new things. Innovate on construction. Parallel track on your design work before you have your entitlements, like, allow your, like those types of things. And that means you might not always get repaid. It is more risk. And, I think, though, that is, that’s a hard, that’s a hard balance to sort of figure out.

Eve: [00:25:55] It is. And it’s actually something I struggle with. I don’t know if you got a chance to look at my crowdfunding platform, small change, but I get asked all the time how the platform might help affordable housing projects. It’s a very difficult thing to answer for exactly the reason you said. The more return you provide to investors, the more rent you have to charge.

Rebecca: [00:26:15] Right.

Eve: [00:26:17] It’s very problematic. That’s not really the goal of affordable housing. But I’ve seen people tackle it and still manage to get some investment in just some different ways. But it’s really, it’s difficult to watch. I wish I knew with certainty that if we put affordable housing projects on the platform with a two percent return, people would invest.

Rebecca: [00:26:41] Right.

Eve: [00:26:41] But … I just, I don’t really believe that yet. You know?

Rebecca: [00:26:45] Yeah, I think it is a hard, we have talked, we’ve had many brainstorming sessions with various partners about, you know, well, what about like affordable housing and workforce housing? Your risk of turnover is minimal. And so the risk is significantly lower, and so, we have, you know, talked through before, well, could we get, you know, pension funds and larger institutional investors to really look at this more like infrastructure, than like, you know, real estate, market rate real estate returns. So, that’s one angle that we’ve talked about with folks. The challenge still is it’s very low. It’s one to two percent. And it’s long term. And, you know, until there is just …

Eve: [00:27:32] It’s got to be people in institutions with enough wealth that that particular investment isn’t going to impact them too much.

Rebecca: [00:27:40] Right. And where there is, I mean, I think there … and it’s a very true double bottom line. I mean … and where I’ve seen it work, you know, in some cases with crowdfunding, one of our partners, Mission Economic Development Agency, did a crowdfunding raise for a building acquisition that had a beloved mural in Mission Bernal neighborhood, the Precita Eyes Mural. And when there’s some, I think there is a benefit, especially because it’s so local. You know, engaging people who care about a place, and investing in something that makes that place vibrant and diverse, and the community that they, that they love and want to be in. Although, that may be in many cases, I guess, I think the other challenge with crowdfunding is the cost is so significant, of housing, that raising $20,000, which could be a lot of people with a lot of small contributions, is probably more meaningful in terms of engaging people in the work than it is in terms of actually moving the needle financially for the project.

Eve: [00:28:54] Yeah. Although I think of crowdfunding as a couple of different securities rules and you can crowdfund or advertise regulation D, as well, which lets you raise as much as you want. So, but only through accredited investors. So, but I think, you know, the small crowdfunding, retail crowdfunding that everyone can invest in is useful from a community building, asset building point of view. It’s not a way to raise a lot of money, that’s for sure.

Rebecca: [00:29:24] Right, right. Yeah, there’s a … one area we’re looking at where there could be overlap a little bit with the crowdfunding ideas, how we could create a product for investing in affordable housing that’s coming through donor-advised funds.

Eve: [00:29:42] Yes.

Rebecca: [00:29:42] There really is already the dollars that people have allocated to philanthropy and generally there is a lower desired return threshold, or they’re just not as focused on it. And so, and there are there are a lot of dollars in donor-advised funds, nationally, of course. So, that’s an area that we started to look at more, that it would be great to, for us to continue the conversation on.

Eve: [00:30:08] Absolutely. Absolutely. So do you think socially responsible real estate is necessary in today’s development landscape? I know you’re focused on housing, but in general?

Rebecca: [00:30:16] I mean … to the extent, and you can help me with the definition of socially responsible real estate …

Eve: [00:30:25] Oh, I don’t even really know it myself. I mean, I think there are a bunch of different definitions out there. Mine is, you know, something that makes life better for people. It might be a building that houses services that they need, or it could be a building that, or a space that is created that they can use. I mean, I think there’s many ways to define it, in real estate. For me.

Rebecca: [00:30:52] Yes, I mean, absolutely. I think especially in these, I mean, the trends toward urbanization. And we just, there are so many more people and I think probably will continue to be so many more people that are living in an urban environment. And it is, I think as we, everyone feels like, viscerally yourself, what your day to day interaction is with the space that is your home, and your community, and your walk to transportation, or your commute to work, and your interaction and your place of work with the space that you’re in. I mean, those that’s what makes up a big portion of people’s lives. And so I think it is totally fundamental that we are, that we, you know, are all thinking about making that positive and thinking about it in all of the ripple impact ways, from a sustainability and climate perspective and, you know, how people interact and as an affordability perspective. I mean, there’s so many elements in addition to affordable housing that improve the quality of someone’s life versus their rent cost …

Eve: [00:32:11] Right.

Rebecca: [00:32:11] … that also are very much tied to space, their commute, their job environment, the quality of their schools. And these are all tied to urban design, and the use of space, and the buildings that fill the space.

Eve: [00:32:27] And I think the ability to live somewhere and not have to have a car is like absolutely critical. Transit …

Rebecca: [00:32:34] Yes.

Eve: [00:32:35] … being able to walk to amenities, walk to work, walk to school. It’s really critical for living affordably. Actually, I wonder how successful you’ve been, where you’ve been sort of making your numbers extremely lean in, in getting the units to be very energy efficient. Has that been hard?

Rebecca: [00:32:57] So, a lot of the work we do is, as I said, is helping … developers buy existing buildings. And part of the upgrades are focused, whenever there’s enough, you know, capital budget for it on window upgrades and kind of those types of weatherization, and other things that will improve energy efficiency. And then in the new construction buildings, I mean, our, we are not a developer, but our developers are definitely focused on those things. And I think just by nature of, I mean, there’s no parking in affordable housing … There’s always bike storage. There is, you know, they’re generally, luckily, in San Francisco, like near and have great access to transit options. And, I mean, you know, one thing that is, we are doing to bring down costs in the, our new construction project is the individual unit sizes are smaller than most supportive housing studios are. Yes.

Eve: [00:34:05] Yeah. Interesting. Okay. Yeah, it’s a little bit harder when you have older buildings, you have to retrofit them because … you just can’t seal them as well.

Rebecca: [00:34:17] Yeh.

Eve: [00:34:17] You can’t really get as much energy efficiency as in, you know, a modular box that you’re thinking about that from day one. They just weren’t built that way. Yeah.

Rebecca: [00:34:26] Yeh. Right.

Eve: [00:34:27] So. Wrap up question. Where do you think the future of real estate impact investing lies?

Rebecca: [00:34:35] I mean, I think, definitely, as I said, where I think that private capital can be, from an affordable … from my lens, an affordable housing can be the most impactful, is in really coordinating closely, working with somebody like us, or others, that coordinate their dollars and the repayment of their dollars very closely with public sector dollars that are the permanent financing, which is a huge risk mitigation for their investment. And so, you know, I think in the case of San Francisco, it had the triple-A credit rating. So, investors really should feel comfortable as bridge lenders with taking on a fair amount of risk if they know that the city is a partner of ours. And so, and that can then allow us to help the, you know, the nonprofits move much faster and have one single funding source that could be extremely high loan to value ratio, for example, and not have to pull together many different funding sources, just anything that we can do with bringing in that private capital. And then really understanding how mitigated their risk is by the existence of the permanent capital at the back end. I think then can, you know, can help us deliver on greater efficiency and get them their goals of repayment and also get moved towards our goal, bringing down the permanent gap and getting more housing done faster and more cost effectively.

Eve: [00:36:11] So you’ve you’ve really bitten off a huge project. And I’m really, I’m really impressed and very grateful that you took the time to talk to me.

Rebecca: [00:36:22] Well, I love the work you’re doing, and it’s so great to be able to lift my head up sometimes and hear about what others are doing, innovating in this space around the world. So, with your, much appreciate the … documenting and sharing you are doing with the project.

Eve: [00:36:40] Well, thank you very much. And we’ll sign off. Thanks a lot. Bye.

Rebecca: [00:36:44] All right. Thank you. Bye.

Eve: That was Rebecca Foster, CEO of the San Francisco Housing Accelerator. What a huge challenge she has set herself. The accelerator wants to save one third of the existing 45,000 affordable housing units in San Francisco over the next 20 years. And they’re using a variety of financial tools to make sure that rents remain affordable. In just three years, the accelerator has saved 319 homes and raised $183 million in capital. You can find out more about impact real estate investing and access the show notes for today’s episode at my website rethinkrealestateforgood.co. While you’re there, sign up for my newsletter to find out more about how to make money in real estate while building better cities. Thank you so much for spending your time with me today. And thank you, Rebecca, for sharing your thoughts with me. We’ll talk again soon. But for now, this is Eve Picker signing off to go make some change. 

Image courtesy of Rebecca Foster, San Francisco Housing Accelerator

Political will and community development.

December 4, 2019

Sadie McKeown is Executive Vice President and Chief Operating Officer of CPC – Community Preservation Corporation. CPC believes that housing is central to transforming underserved neighborhoods into thriving and vibrant communities.

CPC was formed in 1974 by an association of com­mercial banks led by David Rockefeller. They stepped up in direct response to the is­sues of property abandonment and blight that New York City was facing at the time. Each year, between 20,000 and 30,000 rental units were being lost to abandonment, fire, or demolition, and the City was taking ownership of hundreds of buildings through foreclosure and forfeiture.

Sadie has worked her way to the top at CPC. After starting her career at CPC as a Mortgage Originator in 1992, Sadie later served as Senior Vice President and Director of Lending in CPC’s Hudson Valley Region, where she led the company’s Downtown Main Street initiatives. Today, she oversees the company’s construction lending and sustainability initiatives, as well as the operation of its regional field offices located throughout New York State. And she also leads CPC’s Agency lending subsidiary, CPC Mortgage Company LLC, a full-service operation focusing on Freddie Mac, Fannie Mae, and FHA lending products.

Sadie is responsible for spearheading the company’s innovative “underwriting efficiency” practice that incorporates energy and water efficiency features into the financing of first mortgages for multifamily building owners. CPC has used this new underwriting method to leverage nearly $6.4 million in additional mortgage financing to fund more than 3,600 units of energy-efficient multifamily housing across New York State.

Sadie earned her Master’s Degree in Human Services Administration with a concentration in Housing from Cornell University, and she received her Bachelor’s Degree in Communications from Fordham University.

Sadie has been involved in community development for over 25 years and she still loves every moment of it. Her enthusiasm is just contagious.

Insights and Inspirations

  • In the Hudson River Valley, Beacon and Newburgh are a tale of two cities. In the same period of time Beacon had one mayor while Newburgh had six. Beacon has thrived while Newburgh has floundered.
  • CPC uses five criteria to decide whether they will work in a community. What are the buildings like? Is there a there there? Are there jobs? Is there development infrastructure? And is there political will?

Information and Links

  • Sadie is proud of the The CPC Way blog which highlights impact stories and perspectives built on CPC’s 45 years of experience financing multifamily housing in communities across New York and beyond.
  • She also recommends following The NYU Furman Center’s blog for research and policy updates and invites fellow New York area residents to join her in engaging with her alma mater Fordham University’s Real Estate Institute.
Read the podcast transcript here

Eve Picker: Hey, everyone, this is Eve Picker, and if you listen to this podcast series, you’re going to learn how to make some change.

Eve Picker: Hi there. Thanks so much for joining me today for the latest episode of Impact Real Estate Investing. My guest today is Sadie McKeown, executive VP, and chief operating officer of CPC, the Community Preservation Organization. There, she oversees the company’s construction, lending, and sustainability initiatives, and she also oversees the operation of its regional field offices located throughout New York State. Finally, she leads CPC’s Agency Lending subsidiary, a full-service operation focusing on Freddie Mac, Fannie Mae, and FHA lending products.

Eve Picker: Sadie has been involved in community development for over 25 years. It’s rare to meet someone who still loves their job and the company they work for after all that time, but Sadie does. No one understands the dynamics of community and the role that leadership and politics plays in whether a community thrives or dies better than Sadie.

Eve Picker: Be sure to go to EvePicker.com to find out more about Sadie on the Show Notes page for this episode and be sure to sign up for my newsletter so you can access information about impact real estate investing and get the latest news about the exciting projects on my crowdfunding platform, Small Change.

Eve Picker: Sadie, thanks for joining me today. You and I had started a conversation a few weeks back that was really pretty fascinating – the politics of community development. I’d love to explore that with you today. How much impact does politics have on whether a community thrives or not? First, just a little bit of background. How are you today?

Sadie McKeown: I’m doing well, thank you. Thanks very much for having me on your podcast. It’s my first.

Eve Picker: It’s a pleasure. I read that you’ve worked for Community Preservation Corporation, CPC, for quite a while now, so you must love it there. I’m wondering if you could tell me a little bit about the nonprofit and what you work on there?

Sadie McKeown: Sure. Yeah, it’s been a long time. I started at CPC back in 1991, as an intern, and I really did-

Eve Picker: Wow!

Sadie McKeown: -I really did fall in love with the company and the mission. CPC occupies a very unique space. We are a not-for-profit, but we are fully self-sustaining, so we don’t take grants or government assistance. We’re a construction and permanent lender for affordable multifamily housing, primarily, but we also do a lot of economic development and downtown revitalization.

Sadie McKeown: We are mostly a New York State- and City-based company, although we have a mortgage company that does lending for Freddie Mac and Fannie Mae on a national basis, as well as FHA. But today, I’ll focus on our community development and the construction lending that we do. We started in New York City in 1974, at a time when the Bronx was burning and there was a tremendous amount of disinvestment in neighborhoods in New York City. Manufacturing jobs were leaving, there was white flight to the suburbs, and a lot of neighborhoods in New York fell on hard times.

Sadie McKeown: CPC was created by David Rockefeller, when he was the chair of Chase Manhattan Bank at the time [crosstalk]

Eve Picker: Really? I didn’t know that. That’s really interesting, yeah.

Sadie McKeown: Yeah, he got together with some of the other commercial bankers in the city and said, “We have to do something about this crisis and really stem the tide of disinvestment and abandonment in New York City.” So, CPC was created. We started pretty small. Within a couple of stable neighborhoods, we were successful. Then, Mayor Koch came in and started the Ten Year Housing Plan, and CPC was pulled up to the next level to do a lot of vacant building construction, renovation, and permanent financing.

Sadie McKeown: The way it worked was that the banks would come together and make the construction loans on a pari-passu risk-sharing basis, and they would also forward-commit a 30-year permanent loan to take out those construction loans when the projects were completed and fully leased. It was great, and we started in Harlem, and the South Bronx, and Bedford-Stuy, and neighborhoods that really needed a tremendous amount of investment.

Sadie McKeown: It was decided that more was required to get at the scale of the need, so we worked in partnership with New York City, utilizing their tax-subsidy programs, their vacant building stock, and their subsidies, in conjunction with our first mortgages, to do the construction piece. Then, we went to the New York City and, eventually, state pension funds, and they agreed to buy our 30-year fixed-rate permanent loans because they were insured by the State of New York Mortgage Agency.

Sadie McKeown: So, we created this very special product back in the late ’70s that has served the State of New York and the City of New York very well, because it’s provided certainty in the financing world with a 30-year fixed-rate non-recourse loan with a forward-committed interest rate. We took a lot of the risk out of real estate, which was necessary – I should say the risk of real estate construction financing – which was necessary because we were in what banks would consider to be the riskiest neighborhoods; lots of vacant buildings, low rents, uncertain demand. We did that in partnership with subsidy programs in New York City, primarily, but then, we expanded to Upstate New York with all of the different municipalities across the state.

Sadie McKeown: We know community development on a large scale. We also know it on a really small scale because some of the municipalities we work in, outside of New York City, are pretty small. So, we have a pretty special lens, where we really go in, and meet with municipalities, and we talk to them about what their housing priorities are. We look at what they have in their housing stock and what they might need. You can imagine, it’s Upstate New York, and New York City; there’s a lot of historic buildings. There’s a lot of old manufacturing buildings.

Sadie McKeown: We get to do a lot of really cool deals that preserve what was there a hundred years ago and bring it back as something new. We preserve the cosmetics of it, and the place of it, but we get to interject financing to make it something new – housing, offices, retail; the whole concept of live, work, and play in downtown, and transit-oriented developments. We’ve gotten to invest in a lot of communities that are focused on that. Like I said, it’s a very unique company, CPC, because we’re not a bank; we’re not regulated the way banks are, so we have more flexibility; we’re more nimble. We partner with government, but we’re not burdened in the same way the government is burdened, and I don’t mean-

Eve Picker: Sounds fabulous [crosstalk]

Sadie McKeown: Yeah, it’s really cool.

Eve Picker: What’s the most fascinating part of your job for you?

Sadie McKeown: I guess the most fascinating part of the job is when you go to a place, or you go to a project that a developer wants to do and it’s a vacant building, or it’s a distressed neighborhood, most people would only see the negative, and they wouldn’t want to be in that place. I remember, early on, with my clipboard, as a loan officer at CPC, I would be on some of the worst blocks in the neighborhoods that we were making loans in, thinking every other person I know in my life would get in their car and drive away as fast as they possibly can.

Eve Picker: That’s true. I love those places.

Sadie McKeown: Yeah, me, too, and yet, there I was waiting for an opportunity to make a difference, to create change. Lots of times, what CPC does is we’re first in with our capital, and we create excitement with the first two, or three, or four projects. Then, all of a sudden, there’s projects going up that we’re not financing because other investment is coming in, so I think-

Eve Picker: So, your investments are really much more than an investment into a project. They’re an investment into a community so that other developers feel more comfortable following, right?

Sadie McKeown: Absolutely. That’s one of our big priorities is to create an investment environment, which will attract other capital, both equity capital, as well as other debt capital [crosstalk]

Eve Picker: That’s really, really tough to do.

Sadie McKeown: It is tough to do, but that- I think that’s my favorite part of the job is when you get to that point, and you start to see other investment coming in, you know you’ve been successful [crosstalk]

Eve Picker: What’s your biggest success story?

Sadie McKeown: So, I mean, New York City is a huge success story for CPC, but it’s too big for us to claim, so I’m going to go-

Eve Picker: I would just claim it!

Sadie McKeown: -I’m going to go further north along the Hudson River and talk about a small city called Beacon. Beacon, New York is a population of probably about 20,000. It’s a former industrial city right on the Hudson River, which thrived before the Newburgh-Beacon Bridge, before cars. It had a lot of manufacturing, and there was a lot of boat traffic up and down the river. Beautiful, historic buildings; a really interesting, long Main Street and interesting downtown; just a really neat place.

Sadie McKeown: When CPC started making loans there at the end of- in the beginning of the 1990s – ’89, ’90, ’91 – it was all vacant buildings, prostitution, drugs. It was not a place that you wanted to be, and-

Eve Picker: Isn’t this where Pete Seeger lived?

Sadie McKeown: Yes, in the Hudson Valley. Pete Seeger lived up that way, absolutely. So, the mayor at the time – and this goes to your point about politics and community development – was really focused … Her name was Clara Lou Gould. She was really focused on trying to transform the downtown, and the Main Street, and bring it back because what often happens to Main Streets that don’t come back – this is going back to urban renewal – sometimes, you can lose the history because you just get rid of the- you erase the problem by demolishing buildings, and you start over because you think that might be the best way forward. It’s certainly one way forward, and you can do lots of interesting, and new, and exciting things, but in cities like Beacon, you want to be able to preserve that history because the buildings, themselves, are beautiful.

Sadie McKeown: We literally would go door to door, knocking on the doors, and these were all small multifamily buildings, two or three apartments above a store; figure out who owned the buildings, in partnership with the City of Beacon, because they knew who owned these buildings, as well, and we would sit the people down and say, “Okay, you can borrow money from CPC. We’ll get money from Duchess County. We’ll get money from the Federal Home Loan Bank, from the local utility company, and City of Beacon will give us a grant.” We married together all of these subsidies, and we were able to do about 25 different projects in the concentrated Main Street area.

Eve Picker: Oh, that’s a lot!

Eve Picker: Be sure to go to EvePicker.com and sign up for my free educational newsletter about impact real estate investing. You’ll be among the first to hear about new projects you can invest in. That’s EvePicker.com. Thanks so much.

Eve Picker: Well, it’s actually a pretty long Main Street, but it’s a small town.

Sadie McKeown: Yes, and all of the buildings, themselves, were really small. What we would do, uniquely there, that other banks wouldn’t do is actually finance four units above a store that would take three, or four years to complete. We didn’t make any money, as an organization, but because we’re mission-driven, it didn’t matter. CPC always does a blend of different types of deals, and we service all the loans that we underwrite and close, so that we’re making money in other places, which allows us to go in and concentrate investment in places like Beacon.

Sadie McKeown: Over 10 years, we provided about $5 million of private financing from CPC in these different projects; very small average loan size, like $200,000 or $300,000. Then, another $3 million was leveraged in all different sources of public subsidy. We did about 32 storefronts with that $5 million, and about 120 apartments [crosstalk]

Eve Picker: -that’s incredibly efficient, Sadie.

Sadie McKeown: Well, it didn’t feel efficient at the time, but what happened was we created … There were some pioneers. I want to give credit to Ron, and Ronnie Beth Sauers, who were a couple that lived up there and were the pioneers that did the first couple of deals. We started to create a buzz, and people started to come to Beacon because it’s a beautiful place, and the Metro-North train from New York City stops there.

All of a sudden, people were coming in and buying up the other vacant buildings. Then, there were a lot of artists there. Then Dia:Beacon opened. Dia:Beacon is a large modern art museum that was put into a vacant warehouse down by the river. It’s just fabulous. It’s a fabulous, fabulous art museum. It attracted a lot of attention, and more, and more people came.

Sadie McKeown: We started in the early ’90s; by 2004, or ’05, say, we stopped making loans there because other banks were there. We were successful. We kind of worked ourselves out of a job. We still do some financing [crosstalk]

Eve Picker: That’s pretty fabulous.

Sadie McKeown: -but we brought back a lot of other capital. Now, I hadn’t been to Beacon, in Beacon, for eight years. My husband and I went for a hike across the river, and we were on our way back. I said, “Let’s drive through Beacon. I hear great things, and I want to see it.” When we parked the car and walked from one end of Main Street to the other, I was absolutely stunned at the activity, and the stores, and the restaurants, and the people. I literally had the chills because but for that initial capital that we took the risk investing there, it may not have happened, or it may have taken a lot longer to happen. So, that was a wonderful story for us.

Eve Picker: That is a wonderful story. You know I’m very fond of Newburgh; fond, and sad about Newburgh, which is across the river, which has enormous potential and is full of very beautiful, beautiful buildings; architecturally significant buildings. But that, in the same period of time, hasn’t had the same story, has it?

Sadie McKeown: No, it hasn’t. When CPC opened its Hudson Valley office in 1989 or ’90, we decided to target cities because it’s easier to target than to just spray small loans all over the place. We targeted Beacon, Newburgh, and Poughkeepsie, in the Mid-Hudson Valley, as our three cities where we would concentrate investment. You heard my story about Beacon. Well, I spent as much time in Newburgh as I did in Beacon, but without the same results.

Sadie McKeown: There’s a couple of reasons for that, that I’ll talk about, but before I talk specifically about Newburgh, because I, too, love Newburgh the same way you do, and I am very much a believer in Newburgh; it’s just going to take a little bit longer. But, when CPC evaluates whether or not there’s investment potential in a place, we look at five criteria.

Sadie McKeown: We look at the physical infrastructure, and we say, “What are the buildings like? Are there opportunities for us to be here and invest here?” Clearly, that’s the case in Newburgh. Beautiful physical infrastructure – the streets, the river. There is definitely beautiful physical infrastructure. Then we look at the social infrastructure. Is there a ‘there’ there? Is there a reason why people would want to go there, and live there, and eat, and dine, and play there? A little bit less so in Newburgh, but certainly the potential was there [crosstalk]

Eve Picker: Yeah, the potential’s huge. I mean, Broadway is an amazing street.

Sadie McKeown: Exactly. We checked that box – social. That’s great. That’s awesome. Then we said, “What does the economic infrastructure look like?” In that, it started to get a little bit more challenging in Newburgh because the economics were tough. Rents are low, and taxes are high, so it’s very hard to leverage a lot of private debt to make deals work. But Orange County was committed to Newburgh. They had their home funds. This was 25-30 years ago, so there was a source from the federal government to use. So, we thought we could put deals together. The tax credit program was just coming online. We had some resources to help the economics, so that was good.

Sadie McKeown: Then, you look at the development infrastructure. Are there people there that are doing development, that care about the place, and that want to see things happen? This has always been true about Newburgh. Just like you, and me, Eve, people love Newburgh [crosstalk]

Eve Picker: Yeah, no, I think that’s right.

Sadie McKeown: -there’s always a core of people that are trying to make things happen. So, that gave us confidence, too. Now, that core has changed over time. There was a group called the Newburgh Development Association that used to host monthly lunches. We’d all get together in a little restaurant on Broadway, and we’d talk about the challenges, whether it was facades, or parking, or infrastructure; whatever it was. I mean, we’d talk about how to resolve the [soil]. Always felt good about the development infrastructure.

Sadie McKeown: But then you always have to look at the political infrastructure of a place, because if there isn’t political will to do what needs to be done, it’s a really- it’s very challenging. I’ll go back over to Beacon for a second, and say that Clara Lou Gould was the mayor, when CPC got started in 1990, and she remained the mayor for the next 20-23 years.

Eve Picker: Wow.

Sadie McKeown: So, her agenda for revitalizing her Main Street remained her agenda for that long. The more you do something, the better you get at it, and the more you can attract attention to what you’re doing, the more resources come to you. So, politically, she was a stalwart, and she wanted this, and that very thing happened. More and more people came to Beacon; more and more people wanted to invest. They had a welcoming presence in the government of the city of Beacon, led by Clara Lou Gould. It’s not easy to develop in these small cities. There’s a lot of things to consider [crosstalk]

Eve Picker: Right, and I would say, as an architect and urban designer, if I look at those two cities, Newburgh is by far the more interesting, in terms of its building stock, and streetscapes. Beacon is not as interesting as Newburgh. So, that political piece has been extremely important for Beacon.

Sadie McKeown: I completely agree-

Eve Picker: Well, except for the fact that there’s a direct train linked to New York, and that probably is really important, too.

Sadie McKeown: I was just going to say the exact same thing. The other thing that Beacon has going for it is that the Metro-North train does stop there. As crazy as that may seem to some people, people really do get on the train in Beacon and go to New York City for work every day, even though that train ride is more than … It’s probably an hour and 10 or an hour and 20-

Eve Picker: I’ve done it. It’s an hour and fifteen minutes, but it’s lovely. You can sit, and read, and work. It’s really lovely. The crazy thing is … This is where segregation comes into play a little bit, as well. I always wonder about the bridge between those two cities and why it doesn’t land in the middle of Newburgh and over to one side, instead, because it’s really very close. It’s just across the river.

Sadie McKeown: It’s interesting. So, back to the politics of Newburgh, I think in the time that the CPC was working there, maybe there were six different mayors. So, what you have is a lack of focus on what your agenda is and a concentrated focus on staying in office or running for office. Because you don’t … Without the continuity, there’s uncertainty. People that would come in with all of the greatest ideas in the world never had the same kind of certainty because there was never one strategy led by a strong leader around how to redevelop the city.

Sadie McKeown: A couple of other things, similar to the train, that I wanted to say, because it’s not just politics; didn’t help, the Newburgh politics, but Newburgh also is much larger, geographically, than Beacon – the downtown.

Eve Picker: Yes. It’s huge.

Sadie McKeown: So, you need more to have an impact, right? So, that was a challenge. And it’s where there is the largest concentration of poverty in Orange County. Beacon didn’t have the largest concentration of poverty, even though it had a concentration. Poughkeepsie did. This is going to sound wrong, but there was less competition for poor people in Beacon than there is in Newburgh, where poor people tend to migrate. So, you have to address that, also. In addressing that, you can’t just address that with good housing, or with storefronts, and restaurants. You have to address that with jobs, and transportation-

Eve Picker: Yes.

Sadie McKeown: -and true economic revitalization. I think that that’s even harder to do than housing. Physical infrastructure; making improvements to the multifamily building; the historic, beautiful multifamily building site that’s there is really important, and that’s one piece. But you need to be able to provide income for the residents that are going to live there, and opportunity.

Sadie McKeown: That’s so much harder to get that. It’s easy to change the physical infrastructure of your place, but to change the economic environment is that much harder; and if you don’t even have political leadership that can get to the low-hanging fruit of the physical change, it’s really going to be hard to get to the economic change. I think Newburgh has struggled a little bit more …

Sadie McKeown: In Beacon, you had Duchess County, which had lost IBM and lost a ton of jobs. The county was very focused on diversifying their labor force and making broad change so that they weren’t relying on one entity to support them, which was IBM, before IBM left Duchess County. So, you had a county-wide effort to change, and Beacon got to participate in that.

Sadie McKeown: That wasn’t the case in Orange County because Orange County didn’t suffer the same economic devastation when one employer left. Newburgh didn’t have anything to grab on to, or to get help with. They were sort of on their own. So, over the last 30 years, you haven’t seen that much change in Newburgh, but … There’s always a ‘but’ when you’re talking about Newburgh.

Eve Picker: Yes.

Sadie McKeown: It does feel like things are really starting to happen-

Eve Picker: Well, when you talk about employers, that has really shifted in the last five- even in the last five years. More and more people are working remotely. I run a virtual company. I have people, really, all over the world for my company. It’s really quite manageable and quite enjoyable because we have the technology to be able to talk, like we’re talking on Zoom, now; in many other ways … It’s very simple. So, as people move towards the remote employment, the likelihood of a more remote place being occupied goes up a little bit, right?

Sadie McKeown: I couldn’t agree more. I think Newburgh is well-positioned for that kind of opportunity, because if you need to get to the city, you can go over the bridge for a meeting, once a week, or something, but you can be extraordinarily productive, remotely. There could be small hubs of WeWork spaces or Regus offices that employ people so that they can come together in collaborative spaces. You don’t have to be in New York City anymore to work for a company that’s located in New York City, and I think Newburgh is well-positioned for that, but [crosstalk]

Eve Picker: -that actually may be one of the things that helps the affordable housing crisis – the fact that people can work from a more affordable place is a really good thing [crosstalk]

Sadie McKeown: Absolutely, and the fact that they don’t have to spend money commuting helps their affordability.

Eve Picker: That’s right.

Sadie McKeown: Remote working is one part of the solution.

Eve Picker: Years ago, there was a foundation here in Pittsburgh, where I live, that tried to start a … They actually did a survey on the civic skills of elected officials, and what they understood about placemaking, and housing, and all of these things. The scores were extremely poor. So, one wonders whether elected officials shouldn’t go to some sort of school that might help them a little bit. They’re elected based on personality, and charm and really may not have the right skill set to help the community.

Sadie McKeown: Yeah, I agree with that. I live in a small village, just north of New York City, on the Hudson River, south of Beacon. I feel very blessed to live in the village that I live in. We’ve had the same mayor for 20 years, but we have a very forward-thinking agenda in- I live in Tarrytown, New York.

Sadie McKeown: We did a comprehensive plan, where we brought in the people from the village, and we got feedback on what our priorities are. Then, instead of having that sit on the shelf, we created a comprehensive-plan-management committee to look at what came out of that plan and make sure that we followed up on it. A village like Tarrytown has a part-time mayor, and one village administrator, who has an assistant, and that’s kind of it. You have your village engineer, and your administrative people, but you don’t- there’s not a lot of people that can really move that agenda forward.

Sadie McKeown: So, you really need volunteers. I’m a volunteer in the village, on the housing committee, and on the comp-planning committee. You really need volunteers that care about a place to come forward and participate in its development and in what it becomes. I think that politicians need to do more of that. There’s also a program in Hudson Valley called the Land Use Leadership Alliance, which is run through Pace University’s law school, where they bring in all of the planning and zoning people from the various towns in the Hudson Valley, once a year, for a six-, or eight-part educational series-

Eve Picker: Oh, that’s great.

Sadie McKeown: -yeah, teaching them about placemaking, about zoning, about architecture, about financing, so that when they’re sitting behind a table evaluating whether or not a project should be approved, or a library should be extended, or whatever it is, they have a perspective and a sense of how that impacts the whole community and what it takes to get a development done, or to raise funds for a library, or a park, or whatever it is.

Sadie McKeown: I completely agree with you, the education … There are mayors that go through the LULA program, and there are trustees, and all of the people that make decisions at the local level participate, and they participate with each other, so there’s different people from different towns. It’s actually a really cool thing [crosstalk]

Eve Picker: It is very cool-

Sadie McKeown: Yeah, I’ve been a speaker at it, and I’ve sat in on a number of their sessions. It’s actually a very enlightened way to bring people together in a non-threatening environment that’s not political at all, where they don’t care about anything other than learning how to do best for the place that they live.

Eve Picker: You’re working all over New York State like this. Is this the only example like this? You said you look at five things, when you evaluate- five criteria, when you evaluate whether to work somewhere, in order to invest in a project. Of those five criteria, what most frequently lets you down?

Sadie McKeown: Well-

Eve Picker: Or is it all over the place?

Sadie McKeown: It’s all over the place. It really depends. If we are in a city just outside of New York City – in the suburban ring – Lower Westchester County, you have great economics, typically great physical infrastructure, social; there’s population density. What you really need there is good politics and also good development infrastructure.

Sadie McKeown: In New Rochelle, New York, which is just north of the Bronx, in Westchester County, we had the good fortune of being brought in. New Rochelle was developed- one of the first cities developed outside of New York, a hundred-plus years ago, and it was like a summer community for people that lived in Manhattan. So, it was the first Bloomingdale’s outside of New York City, and the Main Street was thriving with merchants and everything else. It was really quite a wonderful city. Then, fell on hard times. The offices went to office parks in Westchester County; stores, and large stores, in particular, went to malls. Downtowns, like New Rochelle – which made no sense that they fell on hard times because of their proximity to New York City – fell on hard times.

Sadie McKeown: When we were called in to look at the financing for this Bloomingdale’s building, which had been vacant for 25 years … We were pulled in by the director of their Business Improvement District, a guy named Ralph Dibart, who we knew; he had been involved when Soho became Soho, and he had been involved in some other cities, so we knew him well.

Sadie McKeown: We came in, and we looked at the Bloomingdale’s building. They couldn’t get financing. We said, “Well, why can’t you get financing?” They said, “Well, the banks won’t do it because there are no comps.” I laughed and said, “That’s the best thing about this project. There are no comps in the immediate area, but there are lots of comps …” because the woman that bought it wanted to develop loft housing. She stole a design from Chelsea, New York, and was going to do the exact same thing on Main Street, in New Rochelle. Instead of it costing, at the time – this was the early 2000s – instead of it costing $850,000, she was going to charge $225,000. From my perspective, we had great comps because everybody wants to live in Chelsea, they just can’t afford to.

Eve Picker: Right.

Sadie McKeown: If you wanted to be in that style of housing, it didn’t exist in New Rochelle. That was a place where our lens of turning risk on its head really made sense. She built that project. She bought the building, and built out, and sold that project in 22 months. Incredible.

Eve Picker: I did a similar thing in downtown Pittsburgh, at a time … I built eight lofts in downtown, in a vacant building, at a time when the bank actually said to me, “Aww, honey, no one’s going to live down here.” I sold them all before I finished construction.

Sadie McKeown: Exactly.

Eve Picker: People really- they want something more than cookie-cutter options for how to live. They deserve more. So, yeah, it’s frustrating when banks, or lending institutions don’t really see those innovative opportunities.

Sadie McKeown: Agreed. What was really, really cool about New Rochelle is that was our watershed deal. That was the first one that we did that put us on the map, if you will. Then, because Ralph Dibart was there, the president of CPC, at the time, said to me, “You can do this big deal, Sadie, but look around …” and when we looked up and down Main Street, it was really small buildings. He said, “These guys have been hanging in here, in New Rochelle, owning their buildings, keeping their businesses alive, and they’re the ones that are really struggling. We have to create a program that meets everybody’s needs, not just the bigger deals.”

Sadie McKeown: So, working alongside of Ralph, we created a facade-improvement program. We created a technical-assistance grant program, where we could … Because, when they zoned for Bloomingdale’s, they did blanket zoning for the entire Business Improvement District; as-of-right residential above the stores. But the store owner said, “That’s great, and I have my store here, and I own the building, and I have vacant office space upstairs, but I don’t know what I can do with it, and I don’t want to spend money to find out.” So, CPC did technical-assistance grants to bring in an engineer to say, “Okay, you have X number of square feet; you can do three loft-style apartments; they’ll be this big, and …”

Sadie McKeown: Then, as the loan officer, I could say, “Okay, so the rent for those three apartments will be X, and the rent from your store is Y, so we can leverage this much money in private financing; give you a construction loan to go ahead and renovate that empty office space and turn it into beautiful lofts.” That happened, and that was really cool, but it was really Ralph, and I, together, over pizza, or coffee, or Indian food, talking about what would it take to get the facades to improve, the lofts to be developed? How could we work with the smaller owners?

Sadie McKeown: What was great about Ralph was he knew who was serious and had capacity to do it, and he knew who was a little too nutty, so he kept- he protected me from the nuts, because you can get … You can get into a deal with a nut, and it could take … Three years later, you’d come out, and your head is spinning. Not that they’re not wonderful and creative people. They’re just … Even I can’t bank them. So, it was great to have … That’s that development infrastructure piece.

Sadie McKeown: That, alongside of really good politics, you end up with real good boots on the ground, which is a thing that we talk about at CPC. In order to know your neighborhoods, you’ve got to have boots on the ground. I spent 20 years as a loan officer at CPC. I was boots on the ground, and I walked every block in the neighborhoods that I was in, and I knew them really well. I knew who owned what, and I knew where the opportunities were and where the problems were. Having that development partner, that infrastructure, I think, was really important.

Sadie McKeown: So, New Rochelle’s another success story. We’ve done great things in Syracuse, and Rochester, and Buffalo. Those are the larger cities, and now, we’re starting to see activity in some of the smaller-tier cities, like Utica, and Binghamton, and that’s really cool, too. We have a great governor that has dedicated a lot of resources to housing; has a real interest in developing Upstate New York, and economic development.

Sadie McKeown: What we do is we look at where the resources are and how we can follow the money, if you will, to make things happen in conjunction with whatever resources are available in a place. A deal came to our mortgage committee the other day in Buffalo, and it was yet another vacant former industrial building, and it was a brownfield site. I laughed, and I said to the loan officer in Buffalo, “It’s follow the contamination,” because it’s such a great resource, and there aren’t that many resources, so you have to go where there are resources-

Eve Picker: Yeah, no, that’s right. That’s right … Well, anyway, it’s wonderful to hear you’re so excited about this job after being there for such a long time.

Sadie McKeown: Yeah. Oh, I love my job [crosstalk] very, very lucky.

Eve Picker: Very lucky, yeah. So, just talking a little bit more broadly, I’m just wondering if you think socially responsible real estate is necessary today, in today’s development landscape?

Sadie McKeown: Absolutely. I think it’s necessary in every day, in every year, and, to the extent that we haven’t done it, we should have been doing it. We certainly should do it going forward. I’m a little curious if your definition of socially responsible real estate is similar to mine, so why don’t you tell me what yours is?

Eve Picker: Well, we have a definition on Small Change, which is kind of pretty broad and a little agnostic. I think socially responsible could mean an ugly building that’s converted into a business incubator for startups in an under-served building. It could equally well, also, be a net-zero passive modular house that is built on a long-vacant site in a good neighborhood that is expensive.

Eve Picker: It’s not always … I mean, I know everyone talks about affordable housing, affordable housing, but I think, for me, impact in real estate can mean a variety of things. I think it’s a level of thoughtfulness, so that you just don’t spend money doing a deal for the deal’s sake, but you add some value to the community you’re in. Does that make sense?

Sadie McKeown: Absolutely makes sense, and it is definitely very consistent with my definition. I would say, at CPC, we really do do that. As it relates to sustainability, and passive house, and net-zero, we’ve been pushing to try to get the first mortgage market to incorporate energy performance of a building into their underwriting, so that they’re recognizing how much less expensive it is to operate those properties, so that we can leverage additional net operating income, and-

Eve Picker: That’s fantastic because that’s really been missing.

Sadie McKeown: Yeah, it has been missing. It’s been a real battle; a labor of love. We really believe in passive-house principles, and net-zero, and decarbonization, electrification because it makes housing more affordable, it makes it more resilient in the era of climate change, and it makes it a better living environment – better tenant outcomes, more tenant comfort. It’s a much healthier environment for a tenant to live in, so for all of those people-

Eve Picker: -by the same token, housing that is close to transit is also pretty meaningful in the affordability game, right?

Sadie McKeown: Definitely.

Eve Picker: If someone lives somewhere, where they’re close to some sort of transit hub, and they don’t have to buy a car, and they don’t have to drive their car to work, that’s pretty meaningful, and that should also count in that [crosstalk]

Sadie McKeown: It absolutely does, and it totally counts … Transit-oriented development, downtown revitalization, those are all things that we also focus on. Then, we do a lot of what we call ‘Big A’ subsidized affordable, like bread-and-butter government-subsidized, affordable housing for very, very poor people. We do homeless housing, supportive housing. We do all of that really good, deep, deep mission-based stuff.

Sadie McKeown: That’s all really wonderful, but we also do … When we’re talking about downtowns, we try to do integrated housing so that it’s not just mixed with retail and office, if that’s appropriate, but that the incomes are mixed. We look very broadly at housing, and how it gets built, and constructed. We’re very concerned about the rising costs of constructing housing, because there’s not a rising subsidy pooled [crosstalk] alongside of it to offset those rising costs.

Sadie McKeown: So, to your point about modular, we are very interested in modular approaches that drive down the cost – the hard cost of construction, shorten the amount of time it takes to build, so that you’re shortening your overall development time frame, and the ability to try to build some of that passive, or net-zero, so that you’re delivering boxes to the site that are really the highest quality relative to their sustainability.

Sadie McKeown: If you can do that, and you can work with a municipality to get your approvals and to create a routine program, there are ways to integrate affordability into a building with maybe just a tax abatement, and maybe if you’re buying land from a municipality for a dollar. Those two things, you can integrate 30-, 40-percent affordability into a market-rate project without capital subsidy. That’s something else that we’re very, very focused on because there’s just not a lot of capital subsidy available.

Sadie McKeown: We will work alongside of any program. I mentioned brownfield tax credits before; historic tax credits. We’re doing a deal in South Carolina that has textile credits. My idea has been, [crosstalk] with the Low-Income Housing Tax Credit, we should add a boost for anybody that’s going to make their building net-zero, or passive, or electrified and give them a little bit of extra credit to try to raise additional capital to make that building- to maximize its energy efficiency, its resiliency, and sustainability. We’re always thinking about how to do things differently; not just doing the same thing over, and over again. I think that’s consistent with your-

Eve Picker: It’d be wonderful. Are there any current trends in real estate that you think are the most important for the future of our cities?

Sadie McKeown: Well, when you look at the nexus of climate change, and the affordable housing crisis, I think that that will be a trend, depending on politics, of course. We were headed in that direction under the last administration, with President Obama, where we were in the Paris agreement. I’ve been to The Netherlands, where they take this very seriously. There are lots of creative ways for capitalism to go to work, making housing more affordable, and addressing climate crisis.

Sadie McKeown: I often want very much for the different departments of governments to collaborate on how to solve problems together, so the housing affordability, and sustainability, and the climate crisis really cross over. I really feel like the resources available to make housing more resilient … Also, healthcare is another one. There’s some really cool stuff happening in places like Connecticut around hospitals and healthcare providers participating in affordable housing.

Sadie McKeown: I think we’re starting to see a trend, where it’s not just a silo of, “We all do nine-percent tax credits, and let’s just keep doing them.” I think people, because of the looming affordable housing crisis, are starting to get out of the box, which I think is very exciting-

Eve Picker: Yeah, no, I agree. I think it’s very exciting. Very exciting.

Sadie McKeown: One of the things that I think about all the time, people talk about infrastructure in this country, and they think roads and bridges. When I think about infrastructure, I think about money, and financing, and I think about financing being the infrastructure that underpins everything. If you can influence how things are financed, you can touch everything. You can touch every physical building in the country, because, not everyone, but the majority have financing. So, that’s sort of [crosstalk]

Eve Picker: -that plays into a question I have to ask – do you think that crowdfunding has a role in that?

Sadie McKeown: I just love crowdfunding, and I love your approach, and I love your concept. I had the great privilege of listening to speak those few weeks ago [crosstalk]

Eve Picker: Oh, thank you.

Sadie McKeown: -and what I love most about the crowdfunding is that it opens the door for many, many, many more investors and people that live in places to invest in the place that they live. Right now, most people just have an opportunity to invest in their 401(k). They’re not thinking about investing, so they just participate in their 401(k) at their job or whatever.

Sadie McKeown: I think people are starting to realize there’s more to investing, and I think crowdfunding gives people an opportunity to participate in investing in a different way. Your platform really reaches deep into the community. When people are making a $100, or a $200, or a $2,000, or a $5,000 investment, they’re not really that interested in how much money they’re getting back, as if they were investing $50,000, or $100,000, or $1 million. It would be all about the economic return.

Sadie McKeown: When you drive down size of the investment, the returns are much more focused on the change that you’re making with that investment in that community. That’s one of the things I love about even the name of your company, Small Change, because you’re putting in small change, and you’re making small change, but small change, over, and over again, ends up with a huge impact-

Eve Picker: One can only hope!

Sadie McKeown: I think there’s absolutely a place for crowdfunding far more broadly in this country and in real estate.

Eve Picker: Great. I’m going to ask you three sign-off questions that I ask everyone. I’m just always interested to hear what people have to say. What do you think is the key factor that makes a real estate project impactful to you?

Sadie McKeown: I think that the thing that makes a real estate project most impactful is that it made someone’s life better, and there are so many people that can be impacted by one small real estate development. So, if you appropriately and responsibly renovate a building in a place, and you restore it to its historic integrity, and you put really nice apartments that have a beautiful place to live, the people that live there, particularly in neighborhoods that CPC is in, have a better place to live. They didn’t have an option to live that well before, and you made their lives better.

Sadie McKeown: So many times, when we go to our ribbon-cuttings, the tenants will come to the ribbon and cry about how happy they are-

Eve Picker: Oh, that’s wonderful.

Sadie McKeown: -to have such a lovely place to live affordably. So, I think their lives are impacted. But then, just the everyday lives of the people that drive by that building – they feel better. It’s not vacant anymore. It’s vibrant. Something’s going on there. Then it happens that the next building gets invested in, and the next building. So, you really make change, and you impact- you improve people’s lives. People, meaning the individuals that live there, but also people, meaning the communities that surround the real estate deals that you do.

Eve Picker: Yeah. Okay. This is a hard one, but if you were to pick one thing in real estate development in the U.S. that you’d like to see improved, what would that be?

Sadie McKeown: It is a hard one because I have so many thoughts on this. I’m going to go somewhere, which kind of sounds a little bit weird, but I’m going to go to the building code-

Eve Picker: Oh, I’ve heard lots of these, so it’s not weird [crosstalk] thinking about building codes.

Sadie McKeown: I think that if you could change the code and make the code require the right elements of place, and housing, and resiliency, and sustainability, and address … You can address so many things through the building code. I was in in Pennsylvania – Pennsylvania Housing Finance Authority – a couple weeks ago, talking to them about their passive-house initiatives and all the cool things that they’re doing. One of the people said that Pennsylvania didn’t have a building code 20-25 years ago, and that was really shocking to me [crosstalk]

Eve Picker: No, they did. They [crosstalk]

Sadie McKeown: -not a state code that impacted [crosstalk]

Eve Picker: -maybe not a state. They were local; they were locally managed, that’s correct, yeah.

Sadie McKeown: Yes, and so-

Eve Picker: But they were all slightly different. Yeah.

Sadie McKeown: But to have … See, if you can start with a code that keeps everyone consistent, then all of the programs that grow up around real estate have to obey the code, and they can all be more uniform and more efficient. So, it’s almost like the roots of the tree and then, the tree grows stronger because the roots are the same. It’s a unique one for me. I could have gone to all kinds of things, but I, particularly with my sustainability and my climate-change hat on … Change the code, and you can change the way people fundamentally address those issues in real estate.

Eve Picker: Well, thank you very much for your time. I’ve really enjoyed talking to you, and then, I plan to keep talking to you, Sadie. So, thanks for your time this afternoon.

Sadie McKeown: Oh, my pleasure, and I look forward to the ongoing conversation. Thank you, Eve.

Eve Picker: That was Sadie McKeown. That was a fascinating conversation about the impact that personality, will, and politics can have on place. Political infrastructure is just one of the five criteria that CPC uses before they decide to invest in a place. In addition, they review physical infrastructure – what are the buildings like? Social infrastructure – is there a ‘there’ there? Economic infrastructure, and development infrastructure.

Eve Picker: You can find out more about impact real estate investing and access the show notes for today’s episode at my website, EvePicker.com. While you’re there, sign up for my newsletter to find out more about how to make money in real estate while building better cities. Thank you so much for spending your time with me today, and thank you, Sadie, for sharing your thoughts with me. We’ll talk again soon, but for now, this is Eve Picker signing off to go make some change.

Image courtesy of Sadie McKeown

The poverty trap.

November 18, 2019

Let’s talk about the concept of mixed-income development. Sometimes mixed-income projects are viewed as the first step toward displacement or gentrification. And to be honest, these fears are not entirely unfounded. The introduction of mixed-income developments was the first step in many rapidly gentrifying areas, followed by luxury housing and upmarket conversions that lifted property values to displacement levels, and the subsequent exodus of long-time residents.

Surely we can learn from the mistakes of the past. Is the concept of mixed-income developments entirely misplaced? The Urban Institute found, in a landmark 2010 study, that thoughtfully planned mixed-income communities can provide unexpected community benefits. The report concluded that mixed-use developments offer tremendous benefits to communities, as long as they are designed in a sustainable, community-oriented manner. Conversely, communities without mixed-use development can suffer adverse effects, including economic stagnation, higher crime, lower educational attainment levels, and a whole host of other negative consequences related to concentrated poverty.

The corrosive effect of concentrated poverty

We’d like to believe we live in a genuinely meritocratic society, But that just isn’t true. Where you are born has a tremendous bearing on how likely you are to succeed. Robert Sampson, a noted Harvard researcher, has spent decades studying poverty along with other academic luminaries. He concludes that concentrated poverty leads to profound suffering in affected communities, as well as limited social mobility. This is magnified in children and adolescents who have a much lower chance of success, even after leaving the low-status community they live in.

Economic diversity as an antidote

There are many possible ways that society can work to end concentrated poverty including legislating racial justice, ensuring gender and sexual orientation-based equity, green/environmental solutions, and a whole host of additional strategies. Mixed-income developments can offer one potential solution.

We all know that there is a great need for more affordable housing. In order to create economies of scale in investing and building affordable house, cookie-cutter affordable housing products have been developed everywhere. These housing products trumpet the boundary of low-status neighborhoods from Baltimore to Boise. While they solve immediate and urgent housing needs, they often fail on many other counts. Are they adding to the vitality of the neighborhood? Are they making the streetscape better? Do they contribute holistically to the place they are built in? Are they sustainably helping to build a better community or will they simply perpetuate the current economic status of that place. Perpetuation means that those social ills caused by redlining, white flight, and urban renewal, will never be solved.

Affordable housing developers should remember that residents in low-status neighborhoods want the same things that everyone else wants.  They want access to the same high-quality infrastructure and commercial options that usually grace only middle and upper-income neighborhoods. Cafes, restaurants, grocery stores and shops have a better chance of survival in mixed-income neighborhoods and can act as an anchor for low-income residents. They also provide valuable employment and networking opportunities cementing the community together, instead of breaking it apart.

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Fostering thriving mixed-income communities creates opportunity far beyond just affordable housing.  Mixed-income communities have the potential to bring us all together.

Image of Malmo, Sweden by Eve Picker.

Revitalization strategist to barista.

November 13, 2019

“Nobody should have to move out of their neighborhood to live in a better one.”

Majora Carter is an American urban revitalization strategist and broadcast producer/host from the South Bronx in New York. Her career has spanned environment, economy, social mobility, and real estate development. Her work has won major awards in each sector including a MacArthur ‘genius’ Grant, a Peabody Award, the Rudy Bruner Award Silver Medal, nine honorary doctorates, and accolades from various professional groups too many to mention here.

The quote, on the walls of the Smithsonian Museum of African American History and Culture, is attributed to Majora. In fact, that’s just the opposite of what Majora was taught to do as a young woman growing up in the South Bronx. She believed, as she was taught to believe along with many others, that her only hope was to get out and abandon her neighborhood.

But she defied the norm and moved back to the very street she grew up on, bringing back with her what she had learned through her corporate consulting work. Her take on real estate and economic development is based on this understanding – that talent retention is key to building better neighborhoods.

Majora believes in talent retention. By placing higher quality third space enterprises for social gathering (cafes, bars and restaurants) ahead of the typical market curve, she believes that talented successful people who would ordinarily migrate out will stay, and keep their spending, reinvestment acumen and day to day example where they grew up. In a stagnant neighborhood , their only option is to flee, leaving communities in a constant talent deficit situation, that (again) makes the place a bargain for those who see value.

Majora is uncompromising about her mission. She lives and works in Hunts Point in the South Bronx, one of America’s lowest status communities just two blocks from the house she grew up in. And she is undaunted by taking new and necessary steps. When it became clear that no coffee shop operator wanted to operate out of her space in the neighborhood, she created her own business to achieve her goal. She’s committed to further developing the neighborhood where she lives and has her sights set on the conversion of a vacant building into a food hall. She lives in a brownstone, two blocks from the one she grew up in.

So listen. You must.

Insights and Inspirations

  • Majora uses the term “low-status” to describe communities where the schools are worse, where there are more environmental burdens, where the air is more polluted, where there are fewer and less well-maintained parks and trees and where the local population’s health statistics are worse. While philanthropy and elected officials acknowledge these endless disparities, they do little to change them except to use them as campaign tools to get elected, raise money and congratulate themselves.
  • South Bronx is one of the lowest-status neighborhoods in the country.
  • Talent retention is key to stopping the typical, stagnant economic cycle of low-status communities.
  • Billions go into low-status communities every year, but with little impact. You need to mix it up to lift a neighborhood up.
  • Mixed income and mixed use are key to building stronger communities.

Information and Links

  • See Majora’s unabridged bio here.
  • This is Majora’s coffee shop, the Boogie Down Grind Cafe, which was featured in Edible Bronx.
  • Read about the Self-Gentrification Salon.
Read the podcast transcript here

Eve Picker: Hey, everyone, this is Eve Picker, and if you listen to this podcast series, you’re going to learn how to make some change.

Eve Picker: Hi there. Thanks so much for joining me today for the latest episode of Impact Real Estate Investing. My guest today is Majora Carter, and, wow, you won’t want to miss this. It’s hard to know where to begin describing Majora, who is, quite simply put, a powerhouse. Described as an urban revitalization strategist, her career has spanned environment, economy, social mobility, and real estate development, and her work has won major awards in each sector, including a MacArthur Genius Grant, a Peabody Award, the Rudy Bruner Award – Silver Medal, and nine honorary doctorates amongst many, many more.

Eve Picker: Majora is quoted on the walls of the Smithsonian Museum of African-American History and Culture as saying, “Nobody should have to move out of their neighborhood to live in a better one.” There is no way around it; if you are really interested in impact investing, this podcast is a must-listen. Be sure to go to EvePicker.com to find out more about Majora on the show notes page for this episode and be sure to sign up for my newsletter so you can access information about impact real estate investing and get the latest news about the exciting projects on my crowdfunding platform, Small Change.

Eve Picker: Good morning, Majora. I’m so delighted that you’re on the show with me.

Majora Carter: Good morning. Thanks for having me.

Eve Picker: I was reading a little background on you, and the thing that stood out to me is this quote, “Nobody should have to move out of their neighborhood to live in a better one.” These are your words, and they can be found on the walls of the Smithsonian Museum of African-American History and Culture. I just wonder how these words play into your work?

Majora Carter: Oh, those words are- were actually not my words, but they’ve certainly been attributed to me. They were the words of a woman who worked with me – Marta Rodriguez – as a organizer, when I ran Sustainable South Bronx, and it really embodied exactly what we were trying to do at the time, when I was running a small environmental and economic development organization – which is this is our community. How are we not creating the kind of community of our dreams here? It really continues on, as we’re thinking about real estate development, and how do you use real estate development to truly transform your community into something that you can age into, and stay there, because you feel as though everything that you need and want is actually part of it?

Eve Picker: Yeah. So, you’re working- are you still working mostly in the South Bronx?

Majora Carter: No, I work nationally. I certainly do have some projects that I’d love to get off the ground, here in the South Bronx, and some that we’re working on, but we actually work nationally, as well. We’ve got a really amazing real estate development project, a mixed-income housing, mixed-use development, going on out in Mapleton-Fall Creek, Indianapolis, which I’m absolutely delighted about. There’ll be about 50 units of home ownership; another 150 units of mixed-income housing, and about 50,000 square feet specifically for light manufacturing, commercial, and cultural space. We’re delighted to be the developer on it.

Eve Picker: Wow. You weren’t a developer when you started out, right?

Majora Carter: Oh, no! Although, interestingly enough, I’ve been developing a lot longer than I actually gave myself credit for. I was a card-carrying member of the non-profit industrial complex, and moved out of my neighborhood, or left my neighborhood for college, and didn’t really want to come back, because it’s really like America’s low-status community – one of America’s low-status communities.

Majora Carter: I want to just articulate what I mean by ‘low-status.’ We don’t generally use ‘disadvantaged,’ or ‘low-income’ to describe the communities that we want to work in most; but low-status are the kind of communities where there are more liquor stores, and corner stores than there are opportunities for good, affordable, different, diverse options for food. You’ll find, instead of banks, or credit unions, you’ll find payday-loan places, and check-cashing stores. You’ll find the kind of places where there’s an enormous amount of very highly subsidized affordable housing, and very little economic range between.

Majora Carter: Essentially, in those areas, inequality is assumed, both inside, and outside the community. These are the places where, if you’re a bright, talented kid, you are taught to measure your success by how far you get away from those communities. We don’t have a way to think about retaining talent in those neighborhoods.

Majora Carter: When I was growing up in the South Bronx, I was one of those bright kids who was definitely told, “You’re going to grow up and be somebody,” which meant you get out of the neighborhood. I embraced it hook, line, and sinker. Only when I came back to the neighborhood and realized that the way our communities were being used via real estate – in particular, for us, it was environmental burdens that just kept getting heaped upon us – I also started realizing that we could use real estate as a way to transform our communities to benefit us.

Majora Carter: I first started in park development, and riverfront restoration, green jobs, training, and placement, and literally just moved into real estate development, when I realized that … It seemed to me like a very natural trajectory to go at scale, in terms of creating the kind of community that you really felt you didn’t have to move out of, in order to live in a better one.

Majora Carter: My first development project was literally squatting a building across the street from the house that my parents lived in, and I was born and raised in. It was a crazy story because it kind of technically had been in my family for decades at that point. The woman who owned it died 20 years before I decided to move in, and no one in her family wanted the house.

Eve Picker: Wow.

Majora Carter: Yeah, so it was like I’d move back in, and I’m like, “I want to set some roots down.” What did I do? I moved in there, took over all the bills, the taxes, and everything. That’s when predatory speculators obtained a fraudulent deed for my house, just as I was in the process of trying to purchase it and finding – getting title. It was a crazy, crazy story.

Majora Carter: There I was, acting as an owner/landlord for years, at that point, and it was a wonderful, just crazy opportunity to realize that, no, I am actually developing this space. and preserving affordable housing in my own community, and generating wealth for myself, because it’s like, look, we’re losing that. I wasn’t thinking about the wealth gap or anything like that, I just needed a place to live. I wanted the people who were living in my building to continue to have a place to live. But I was a developer back then, and I’m a developer now.

Eve Picker: Right. That’s really interesting to me, because I’ve been lots of places lately where ‘developer’ is just a bad word.

Majora Carter: It still is. Oh, my gosh, yeah-

Eve Picker: Yeah, I know. It’s getting worse, I think. Not just still … The question is, I mean, we know that just like there’s good doctors and there’s bad doctors-

Majora Carter: Exactly.

Eve Picker: -there’s good developers and there’s bad developers. But the narrative is really all developers are bad.

Majora Carter: Right [cross talk] and there’s no space in it for those of us who are trying to use development for what it actually could be, which is a truly transformative way to support communities that we love. We really think about how do you use it as a tool, specifically, to support the visions and the values that we have, which is that [inaudible] and no one should have to move out of their neighborhood to live in a better one. You should have opportunities to live, work, and play, in wonderful ways, in ways that match your income, but there’s all sorts of opportunities for you to engage in a beautiful community that actually does not require money, but builds community, and through [cross talk]

Majora Carter: Why is it that, in low-status areas – whether it’s an inner-city community, like the South Bronx, or a Native American reservation, or a former coal-mining town that has no real jobs anymore, where it was all white – why do we think of those, of developing in those places, where it’s only two kinds of development, where it’s either the poor folks that are there are either bought it; generally bought out, or displaced by people with higher incomes  – that typical gentrification kind of phenomena – or its poverty-level economic maintenance, which is still real estate development, wherein there’s [cross talk]

Majora Carter: The whole idea is that why are there only two kinds of development that happen in low-status communities? Why can’t we use it as a way to increase economic diversity, and to build wealth creation, and just make it so that people love their neighborhoods, as opposed to feeling like they’ve got to move out of them in order to live a little bit better? I accept that challenge, and I really believe that that’s what I’m doing. So, yeah, as a developer, and as a black woman developer, whose working in this really interesting way, where I absolutely … There is no way I would ever build an exclusively affordable-housing complex for the lowest-

Eve Picker: I’m glad you said that.

Majora Carter: Never, never! I’ve been, in some circles within the non-profit industrial complex, demonized for that, because I should be doing the kind of things, where it’s like [cross talk] for the people. I’m like, poor communities concentrate- low-status communities concentrate poverty and all of the issues that are associated with it – low health outcomes, poor educational attainment, higher rates of being involved in the justice system, or being touched by it in some way, and your family … Obviously, higher rates of unemployment, and poverty, and just creating a sense of lack of hope within those communities.

Majora Carter: Why would I want to build more of that?

Eve Picker: Yeah.

Majora Carter: Unless, of course, you’re getting big developer fees, and you really don’t care about the communities that you’re working in, which is why I understand why most people hate developers so much.

Eve Picker: Be sure to go to EvePicker.com and sign up for my free educational newsletter about impact real estate investing. You’ll be among the first to hear about new projects you can invest in. That’s EvePicker.com. Thanks so much.

Eve Picker: Yeah, no, I get it, too. But I’m really fascinated by what you’re saying, and I totally agree with it. I’ve watched, for years, in Pittsburgh, the affordable housing product sort of live in neighborhoods that all start looking the same – this cookie-cutter affordable-housing product. It doesn’t … While, definitely, people need decent places to live, and it accomplishes that, it doesn’t change the nature of what’s happening in those neighborhoods. The moment you kind of push that edge of that, that’s when … I don’t know, how do you stop speculators? It’s something I think about a lot.

Majora Carter: We [cross talk] try to and are still trying a number of things. One of them is to continue talking about the approach that we’ve taken with our own real estate development and actually putting our own money where our mouth is. So, as developers, we did spend a lot of time within our own community just really understanding what are some of the hopes, and dreams, and aspirations, and, of course, needs within the community.

Majora Carter: We did hundreds and hundreds of surveys; realized that what people in a neighborhood, like the South Bronx, which is one of the poorest parts of the country within congressional districts, are the kind of the same things that anybody in a middle-class community wants. They want great places to work, with housing that- quality housing that matches their income. They want places where they could afford to buy new things that they need. They want lifestyle infrastructure, like cafes, and coffee shops, and bars, and things of that nature. They want those kind of things so they can feel a sense of value that is inherent within their own community. That goes back to that …

Majora Carter: What happens within low-status communities a lot … Because, of course, real estate developers, they take the kind of 20-, 30-year long-term view of what’s happening, in terms of how communities are going, to plan; whereas, in our communities, we’re taught that there’s no real value in them. So, it’s easy, I think, for them, if your family owned a home during a time of severe financial disinvestment in America, like the way that my family … My dad bought the house I was born and raised in the 1940s. By the time the ’60s, and the ’70s rolled around, there was so much white flight and disinvestment within the community, and arson, because landlords were torching the buildings there, because there was no financial investment coming in, so the most they could do is get insurance money.

Majora Carter: It was a really bad kind of space. That kind of lingering understanding – this is what our community is … Of course, you own property. It’s going to have an impact on you, and you’re going to feel like … The second you can move, you’re going to get out. Predatory speculators understand that. They’re counting on us not knowing the value of our own home. I can’t tell you how many little notes I get under my door, or they found my cell phone … They’re telling me they can buy my house for cash, and close within a week. This is a common occurrence.

Eve Picker: Wow.

Majora Carter: For folks that don’t understand what they have, guess what? They’re going to be like, “You want to pay me what for this crap that I’m living in right now?” So, they end up selling, actually, generally for less than what the house is worth, because they just don’t know. Then the predatory speculator makes out really well.

Majora Carter: Since there isn’t a whole lot, from what I’ve seen, within the non-profit industrial complex and communities like this, that’s actually going to support homeowners within a community; which I think home homeownership is actually often – especially in areas where there’s a rental unit in them – there’s very little support to support those folks, like there’s [cross talk] non-profits or government. They’re like, “Oh, we’re going to focus on the poorest people in those communities,” and anybody else, it’s like sucks to be them, because it’s almost like they’re invisible.

Majora Carter: What we’ve actually been doing on our own is trying to identify what are … First of all, some of the homeowners, and just letting them know, “You’re sitting on your family’s legacy. You should be using this to help create wealth and retain it within your own family. Or, if you want to sell, at least understand what you got so that you’re not being reamed for it.”

Majora Carter: The other thing is we’ve actually hosted things like small zero-percent-interest loan workshops, and low-interest-loan workshops and you specifically – on our own dime – just so that folks have an understanding of what that is. On another level, and I think funny, because this is, again, on my own time, because we don’t have funding to do this; it’s just that we saw that it was a need … We’re really hoping that we are going to be able to convince somebody or other to develop some kind of a fund that supports low-income homeowners in low-status communities.

Majora Carter: You know there’s that cooling-off period, if you change and get insurance, or you buy a house, or whatever, and you’ve got a little bit of time where you’ve got to prove that this is what you want? Wouldn’t that be kind of great that before any kind of real estate transaction goes down in a neighborhood like this, that there’s actually folks just making sure that folks understand what their options are?

Eve Picker: That would be great. What would the fund ideally do?

Majora Carter: It would, number one, support folks to actually be in that role, to play that kind of adviser role to the folks to let them know what their options are. But also, people may need … We find that some folks are selling their homes [cross talk]

Eve Picker: -could not repair the roof.

Majora Carter: Yeah!

Eve Picker: I know, I know.

Majora Carter: One little thing, and it’s just like [cross talk]

Eve Picker: So, a neighborhood fund- a neighborhood fund for people who really need help to keep them in their homes. I thought Philadelphia was doing a program like that.

Majora Carter: It is … New York is definitely not; New York City, at least [cross talk]

Eve Picker: Yeah.

Majora Carter: -sad how little they think about it-

Eve Picker: I think there are ways to do a fund like that. Do you think there are people in the neighborhood that would contribute to a fund like that, themselves, in their own neighborhood?

Majora Carter: I’m not sure about that. I think it’s something that, frankly, should be a part of city government. I really do, because I feel like they’ve just- they watch the tax rolls in communities like ours, and it does fall along racial lines, as well. Nobody pays attention in poorer communities of color to supporting the homeownership right here. It’s not in our government. There are non-profits; there are a few nonprofits that work on- none in the area that I’m in, actually, which is why we’ve been posting those type of meetings and bringing those resources in. It’s really challenging.

Majora Carter: Another thing that we’re working on and is literally building our own projects to prove this talent-retention strategy that we have. It’s like if you build the kind of community that makes people feel like they don’t have to move out of it, in order to live in a better one … But you’ve got to build it. One of the things that we saw in all of our research, in the market research that we did here, was that people were leaving the community across income levels; not because they thought the neighborhood was dangerous or anything like that.

Majora Carter: It was because it was- there was no real lifestyle infrastructure here. There was no place to get a drink, if you’re an adult, that wasn’t a topless bar; there wasn’t a coffee shop, or a bookstore, anything like that. Even the kind of cute stores that people want to go to, or a place to get dinner. There’s plenty of greasy spoon places, and, of course, fast-food chains, et cetera, but nothing that actually spelled quality in any real way, and no attractive third spaces that made people want to stick around, like a coffee shop with Wi-Fi.

Majora Carter: We actually were able to acquire the lease on two very inexpensive leases on the main street in our community. It was just a wonderful deal that we got, long term. So, we were just like, “This is great.” We looked, actually, for a coffee-shop operator for years-

Eve Picker: For years?

Majora Carter: Oh, yeah, literally. We had that lease for a while [cross talk] and basically, it was clear, because it looked like the market here wouldn’t appreciate anything like this, even though we knew that our data proved otherwise, because we knew people were leaving the community to experience things like that-

Eve Picker: I know what happened. You started it yourself, right?

Majora Carter: Exactly. I was never planning to be a barista [cross talk]

Eve Picker: Well, there’s not many developers who’ve done that in areas where no one sees the market potential, because our financial institutions – I sound a little bit like a broken record, because there’s lots of reasons to say this – financial institutions, really, they’re crushing the innovation of the cities-

Majora Carter: Exactly.

Eve Picker: They’re really just financing cookie-cutter projects, so the moment you do something different  … I mean, I get it. They have regulators, but shouldn’t someone step up?

Majora Carter: Yes! Yes! You know what? What was wonderful is that, in our example … We decided to open- we first started- it was a joint venture with a really amazing coffee shop and roaster downtown. They’d never had a Bronx presence, and was kind of interested in the idea, called Birch Coffee. So, we partnered with them for almost a year. First, it took six months just to understand the business. Then, we actually opened in the latter half of the year. We learned everything from them about how to actually operate a coffee shop, and bringing people in, all that stuff. It was amazing. It really was their guidance [inaudible] I am so grateful.

Majora Carter: But it was sort of clear that the market up here was a little different than this very high-end big coffee shop downtown, where there’d be no flavors, or whipped cream, and syrups, and people … That’s what, frankly, people wanted up here. We also wanted to provide healthy options, as well, but we had- in order to stay in business, we actually had to respond to the market. So, we actually [cross talk]

Eve Picker: They wanted over-the-top luxury, right?

Majora Carter: Yes, and it’s just like no. I know expertly steamed milk is beautiful, on its own, but, look, if somebody wants whipped cream on top of it, I’m going to give it to them.

Eve Picker: Yes!

Majora Carter: Oh, it was just [cross talk]

Eve Picker: That’s a Viennese, right? [cross talk]

Majora Carter: -we should start calling it that now. You’re totally right.

Eve Picker: Yeah, and they’re all over the … Call it a Viennese.

Majora Carter: What was so interesting is that it … It also gave us an opportunity to stick our own swagger on it, quite frankly-

Eve Picker: Right.

Majora Carter: -because, after all, this is the South Bronx. It is the birthplace of hip hop. We are all about innovation. We were like, we need this cafe to pay homage to that. We literally ended up moving it to a larger space, and then we actually hired a two hip hop historians to actually help us curate the actual wallpaper, which is literally the early days of hip hop, mostly [broad] space. We just built this … It’s like an homage to graffiti, and it’s just beautiful.

Majora Carter: We use it as this tremendous third space for open mikes, and art shows. It’s just really this beautiful community gathering spot. It did take us a while to get to that point at a place where we won’t be losing money soon, which is awesome. But what was fascinating about it was the fact that, early on, we literally ran out of money to do it, because we were not anticipating … First-time coffee shop owners not knowing anything [cross talk] One of the members of the advisory board that we had that was literally giving us intel about how to do our projects better, actually, they volunteered to invest- her family volunteered to invest in our project-

Eve Picker: Isn’t that great?

Majora Carter: It was just like … What was amazing was that we didn’t talk about it. We socialize a lot of things, and it’s a small community, but what was interesting is that the way people found out that another family in the community had invested in this business was just like, “Wait, we can do that?” I’ll never forget some of the conversations we’ve had about it. It was just so beautiful that it was … Because people just did not realize that this was like within their grasp.

Eve Picker: Yeah.

Majora Carter: For our next project, we acquired [cross talk]

Eve Picker: I think you should- I think you should be the spokesperson for Small Change [cross talk] that’s really what my hope is for it, that people can invest in the way big investors can invest and they can get the same return. Because, you know, hey, it’s money, right? Why should they get less than someone else? Anyway, I’m sorry to interrupt you-

Majora Carter: -powerful place.

Eve Picker: Very powerful.

Majora Carter: -just to even know that you can add value. Literally, you are adding the value to make this project grow. It is really amazing. Our next project, we acquired a rail station, a former rail station, that was designed by the same architect that did the Woolworth Building, and the U.S. Supreme Court building – his name’s Cass Gilbert. Of course, I’m sure you know who that is. I owned a little piece of Cass Gilbert, like Woo-Hoo!, Which just makes me very happy. It really does! It’s only about 4,000 square feet. Our goal is to transform that into a restaurant incubator, or a food hub for local chefs, because we’ve … Interestingly enough, the Bronx has some tremendous culinary talent that comes out [cross talk]

Eve Picker: I’m sure it does, yeah.

Majora Carter: There’s this one group called Ghetto Gastros. It is four young men from the Bronx; [cross talk] one of them I mentored 20 years ago, which I’m so proud of. Now, they’re like these ridiculous caterers that are flown all over the world to do their version … Haute couture is- I think that’s a fashion term. That’s not a food term. It’s like nouvelle cuisine, except they put their spin on it, because they’re these wonderful boys from the hood, but they’re all trained chefs. It’s unbelievable what they do, and it’s just extraordinary. Ghetto Gastro – you look it up [cross talk] There are folks like that literally come from our communities, but then kind of parachute out, because there aren’t many opportunities for them to open up businesses here. I’m like, how cool would it be if we had this restaurant [cross talk]

Eve Picker: Yeah, that’d be awesome. You know, we have an incubator like that in Pittsburgh that’s done very well. I think they’ve got three stations, and they have like rotating startups in there.

Majora Carter: Because the restaurant incubatees, all they do, they cook … In our version, we would manage the bar and the dining area, and each one of the restaurateurs, either three or four, depending on what we can fit, is literally what … They would, instead of rent, we would get a gross percentage of sales [cross talk]

Eve Picker: Right, right, right, right.

Majora Carter: -they get a chance to really hone their craft-

Eve Picker: Right.

Majora Carter: -and at least focus on building their market, but the-

Eve Picker: What’s the holdup? Why can’t you get that off the ground?

Majora Carter: We’re in a neighborhood that’s not … You can read lots of real estate development articles about the South Bronx, and how it’s like the next … It’s like the next extension of Manhattan, and it’s booming, and there’s a lot of market rate development going on, and a lot of commercial things happening in it. But that’s the part of the South Bronx where that’s happening. There are other parts of the South Bronx, which is where I’m in, and born, and raised, and still live, that’s the part that’s sort of being reserved for poverty level economic maintenance [cross talk] Yep.

Majora Carter: There is one big project that’s coming up here that’s about … Basically, it’s another low-income-housing project. It’s so crystal clear that all that’s happening is they’re trying to concentrate more and more poverty here. I think that’s one of the reasons why it’s kind of like, “Well, that’s what happens here, so we can’t really think about investing in it.” Also, it seems like it might be considered a smaller- like almost too small a project for some folks, as well, because-

Eve Picker: How many square feet is that?

Majora Carter: It’s only 4,000 square feet.

Eve Picker: Oh, that’s big enough.

Majora Carter: That’s about- with all the added … We actually, interestingly enough, discovered a basement [cross talk] found the other room up top. It was- we discovered another basement [cross talk]

Eve Picker: That could be the speakeasy [cross talk]

Majora Carter: You know that to redevelop a 5,000-square-foot space, it’s almost as … The brain damage is about the same as a 50,000-square-foot space, but the returns are much higher for the 50,000-square-foot space. So, I think that’s also part of it, as well.

Eve Picker: Yes, but the return on this would be phenomenal for that neighborhood [cross talk]

Majora Carter: Oh, absolutely.

Eve Picker: -the triple-bottom-line return that really we’re talking about here. I don’t know. I think there would be people who would invest. I really do. It’s really an amazing story. I want to come see the building, and I want to eat with Ghetto Gastro, and-

Majora Carter: I know! Oh, my gosh, who knows where they are right now? [cross talk]

Eve Picker: -because the neighborhood sounds amazing, and I want to cry when I hear about more and more affordable housing being built.

Majora Carter: I know, I know, and it’s just like … I know whenever I say that, I have to preface it with, “Please don’t think that Majora Carter hates poor people,” because I think that’s the way that folks immediately go, like, “Oh, she doesn’t want any more affordable housing.” I want- Actually, I do want more affordable housing. I want affordable housing for a range of incomes, because we know that economic diversity needs economic stability and community stability. Whereas, the concentration of poverty is exactly opposite that.

Majora Carter: But again, if we’ve been led to believe that this is all that happens in low-status communities, we start to believe it, and then feel the only option is to leave, if we have an opportunity to do so. Who does that benefit? It benefits the predatory speculators and the government programs, who take advantage of the fact that there are really poor people in our communities that probably have lifestyle-related illnesses, low educational attainment, or who’ll probably be within the justice system. They make money for somebody; not for the people that are here. It just seems like such a tragically obvious thing that we see happening over, and over, and over again, and since we’re led to believe that there’s no real value in our communities, we internalize it.

Eve Picker: Yes. A lot of this is about educating community, right?

Majora Carter: Yeah.

Eve Picker: What community-engagement tools do you think work best?

Majora Carter: Honestly, opening our coffee shop [cross talk] having a presence, and being there has been so transformative. My husband and I both work there [inaudible] and work out of it a lot. We’ve met … I thought I knew a lot of people in my own neighborhood, but I have met so many more, as a result of having that space, opening it up in a way that is just- it’s not a community center that people feel like they’ve got to tip-toe in, or have a problem to be in. No, this is a place of joy, and access.

Majora Carter: I’ll give you an example of how I knew that we were really something that our community appreciated, because, again, the idea … I mentioned before that some folks within the social justice industrial complex totally demonized me and think that I’m bringing in developers to kick out poor people. Some of the stuff is just insane, and they won’t acknowledge that I’m actually a developer. It’s like, no, no, no, I’m the developer. I want to be called a developer … I have my own ideas. I don’t want to talk to these guys.

Majora Carter: We were hosting a workshop for small business owners in the community, as well as homeowners to get access to capital for zero-percent-interest loans and low-interest loans and also figure out other ways … There was going to be a presentation on how to make your building- add additional units on top of your building, to see if this is something even you could do. We were protested. We had 40 people inside the space waiting to hear more about these zero-percent-interest loans and how do you make your actual building work for you, and there were like 10-15 people outside yelling about how I was destroying the neighborhoods with bringing a coffee shop there.

Eve Picker: Really?

Majora Carter: Yeah, and I have to tell you, I was … The signs were huge. They were saying, “Majora Carter destroys the South Bronx one coffee at a time.” That I’m a community destroyer. It was just like, “Some of you people know me … You could’ve just literally knocked on my door and said, ‘Can we talk?'” But they wouldn’t do that. But I have to say, after that, I’m like, “Oh, my God, my whole neighborhood is seeing people yelling, with my name on a sign, talking about how evil I am.

Eve Picker: Yeah.

Majora Carter: I was just like, “We might have to close this stupid coffee shop. I mean, who’s going to want to come?” The next day, we had the best day ever-

Eve Picker: Oh, that’s really great.

Majora Carter: The best day ever. We had people coming in, one after another. It was like, “You know what? I’ve actually never even been here before, but I saw that, and I thought that was stupid. I’m going to buy a cup of coffee just to support you.” I was just like [cross talk]

Eve Picker: That’s really lovely. That’s really lovely. Yes, yes, it is. Many people just fear change, right?

Majora Carter: Yes, and I get it, and I understand … That’s like to your point, it is we fear what we don’t know, but if we don’t actually look at … Because real estate developers … You know that Bishop Desmond Tutu quote? A knife’s a knife. You could either use it to cut a hole in somebody or to cut a slice of bread and feed it to your child … It’s a tool. We can use it for horrible things, or we could use it for great stuff, but it is what it is. But how we use it, and unless we are empowering ourselves and other folks who are actually looking at places that actually have that triple bottom line and going, “That’s valuable. Maybe I won’t make the kind of returns …” because I’m sure … My rail station, one of the reasons why it’s also empty is because I’ve been very choosy. I am not going to open it up to another health clinic, or a tax-prep place that’s [cross talk]

Eve Picker: Yeah, yeah, yeah …

Majora Carter: We’ve said no to folks like that.

Eve Picker: Yeah.

Majora Carter: No. So, yeah-

Eve Picker: So have I, so you’re making me feel stronger.

Majora Carter: Good, good. No, I don’t mind at all; at all.

Eve Picker: I said no to a tax-prep space. I couldn’t bring myself to sign the lease. I just couldn’t do it.

Majora Carter: They have so much money, and they don’t even have to be open. It’s really crazy.

Eve Picker: No, they don’t have to be open. That’s the really bad thing. What a horrible thing to do in a neighborhood, just have a place that’s open for three months and then a shuttered storefront [cross talk] Anyway, now we’ve said what we think … Just like there’s been a wave of green-washing in this country, but I feel like there’s a wave of good-washing. People are talking about impact investing.

Majora Carter: I hope so.

Eve Picker: But when I hear you, I really wonder if they’re really impact investing.

Majora Carter: Nope.

Eve Picker: What do you think the future holds for impact investing? What do we have to do to change that?

Majora Carter: I am actually hopeful about some of the smaller-scale investment platforms that are out there, and just crowdfunding, in general, for real estate. I’m still learning about it. I do feel like our communities and our country, as a whole, is really only going to be changed when we start seeing each other in ways that we want to support. Look, I’m a woman of faith, so I think I actually really do believe that we can create a kind of heaven on earth, if we were really good at it, but I also think that- I am hopeful that … People are really tired of the expecting the status quo, because, by all accounts … I’ve got great vision. I have no balance sheet, so I don’t look good to anybody, and I get that, but I have a track record of getting things done, and-

Eve Picker: No, you don’t look good to very traditional financial [cross talk]

Majora Carter: No, I look miserable.

Eve Picker: You look great to other people, so that’s-

Majora Carter: Yes, and those are the people that I’m hoping will go, “Oh, wait …” But in order to continue to do that great work, she needs something that’s a little bit different than what she was getting before.” That’s what I’m hoping. Because I do- I also love the idea of people really taking ownership. I think that’s been one of the reasons why our low-status communities in America feel so disjointed and so destabilized is because we don’t have a way to really keep and retain roots in those areas where there’s access to capital, or predatory speculation. It’s all up in there, just [cross talk]

Eve Picker: But it’s really hard to get a neighborhood to focus, when has more than its fair share of single parents and people with two or three jobs.

Majora Carter: Those are the people that want more, and you know what? Believe me, and not to pooh-pooh it at all, yes, there are those who are not going to get out of their heads at all, but then there’s those are just like, “You know what? Why can’t I have it?” There’s always a critical mass of folks who are just literally waiting for something to do, like, frankly, the folks who saw me being bullied with this protest and who were just like, “No, wait … I see that. I know what I can do.” You may think that just buying a cup of coffee, a specialty cup of coffee, might not be an act of rebellion or resistance, but I absolutely looked at it like it was.

Eve Picker: Yeah, I think you’re right.

Majora Carter: I think there’s more of that that’s just waiting for a reason to be there, to actually stand up and be counted, and maybe even count a little bit of their own dollars to say, “You know what? Yeah, I believe in it. I believe in it so much that I’m going to invest in it.”

Eve Picker: So that’s what we’ve got to make happen at the train station, right?

Majora Carter: Yes [cross talk]

Eve Picker: I’m going to ask three sign-off questions that I ask of everyone, because I think I’ve taken up enough of your time. I could keep talking to you all day long.

Majora Carter: I know. I love it [cross talk]

Eve Picker: I think I know the answer to this, but we may as well reiterate – what’s the key factor that makes a real estate project impactful to you?

Majora Carter: Mixed-income housing, mixed-use … Well, the actual specifics – mixed income housing and mixed-use economic developments. But I think the real vision is talent retention in low-status communities.

Eve Picker: Then, do you think that crowdfunding might … I mean, you touched on crowdfunding. Do you think it might benefit impact real estate developers in more ways than just raising money?

Majora Carter: Would it impact real estate developers?

Eve Picker: Well, or neighborhoods or any [cross talk]

Majora Carter: -no, I think that you couple the idea of putting your cash into something that you believe in that is actually going to support your community creates a level of ownership that, you can’t buy that; you just can’t. It sets up a foundation and roots in ways that I think a lot of folks wouldn’t know what else to deal with.

Eve Picker: I think that’s right. Then, this is a really hard one – if you were going to change one thing to make real estate development better in the U.S., what would it be?

Majora Carter: Just one?

Eve Picker: Blow up all the Walmarts … I’m just joking …

Majora Carter: You know what? Honestly, I really would go back to  … It’s very practical. Creating a fund and education platform specifically for people in low-status communities to either retain their properties or purchase them.

Eve Picker: Like a land bank.

Majora Carter: Mm-hmm. It’s not necessarily a community land trust, although that could certainly be a byproduct or a result of it, absolutely. But I think, ultimately, right now, we just have to stop the bleeding. I just think about my own neighborhood, whereas, I think within the past 10 years, our local homeownership rate has gone down from like 20 percent down to less than seven.

Eve Picker: Oh, why? Why did that happen?

Majora Carter: Because predatory speculators [cross talk]

Eve Picker: -foreclosures …

Majora Carter: Yeah.

Eve Picker: That’s really bad.

Majora Carter: Yep, exactly.

Eve Picker: Well, on that sad note, I’m going to say [cross talk] I’m going to say thank you very much for talking to me. I thoroughly enjoyed it-

Majora Carter: Thank you. Right back at you.

Eve Picker: -and I really hope we’ll continue talking.

Majora Carter: Cool. I hope so. Yes.

Eve Picker: That was Majora Carter. I’m in awe. Majora is uncompromising about her mission. She lives and works in Hunts Point in the South Bronx, one of America’s lowest-status communities, just two blocks from the house she grew up in. Majora is undaunted by taking new and necessary steps. When it became clear that no coffee shop operator wanted to operate out of her space in the neighborhood, she created a own business to achieve her goal. She’s committed to further developing the neighborhood where she lives and has now set her sights on the conversion of a former railway station into a food hub. She lives in a brownstone, two blocks from the one she grew up in. Now that is putting your money where your mouth is.

Eve Picker: You can find out more about impact real estate investing and access the show notes for today’s episode at my website, EvePicker.com. While you’re there, sign up for my newsletter to find out more about how to make money in real estate while building better cities. Thank you so much for spending your time with me today, and thank you, Majora, for sharing your thoughts. We’ll talk again soon, but for now, this is Eve Picker signing off to go make some change.

Image courtesy of Majora Carter Group

Closing loopholes for better neighborhoods.

October 25, 2019

Unfortunately, loopholes are far too easy to find in the real estate development industry. They are hiding in plain sight in lots of places. Taxation, zoning, affordable housing programs or even government incentives jointly provide an abundance of loopholes and unscrupulous developers will find a way to take advantage of them. For many years, unethical, or at the very least short-sighted development has been the norm. Now, with the rise of sustainable and socially conscious development, a new generation of investors and developers are shedding the profit-driven dogma of the past to work towards a more ethical real estate industry. This includes creating more livable and equitable housing which can generate returns similar to traditional, profit-driven development projects.

The worst outcome

Perhaps the worst outcome of unethical real estate development is displacement. Projects initially pitched to provide a rebirth and revitalization for underserved neighborhoods can instead, sometimes unwittingly, lead towards gentrification, in turn driving long-term residents from their communities and homes.

Many areas slated for “urban renewal” in the past were primarily filled with single-family homes while the neighborhood itself was zoned for both single-family and multifamily properties. This provided a particularly attractive opportunity to profit-driven developers since the density of the neighborhood could be increased with apartments and condominiums many of which were out of the price range of current residents. This in turn led to a great deal of residential turnover in these communities and an acceleration of the harms associated with that turnover.

Community pushback

After years of such unchecked development, many communities- and aligned developers and investors- have started to push back. More appropriate zoning, sustainable and energy efficient housing, community cohesion, walkability, bike-ability and equality, amongst others, have moved to the forefront of the conversation. Often these conversations have been led by local organizations dedicated to preserving neighborhood character and ensuring positive growth in housing and commercial enterprises. Now, single-minded profit-driven real estate development is being supplanted by a collaborative approach- with local stakeholders and community-minded real estate professionals, developers and investors all talking to each other to plan for the best community outcomes.

Mix it up

Bigger or more of the same is not always better if your goal is to create diverse and livable communities. Studies have shown that mixed-income neighborhoods thrive compared to monoculture neighborhoods primarily comprised of a single social or economic class. Many of the worst examples of suburban sprawl or overzealous urban luxury development prioritize high-income, white-collar workers and families at the expense of others who may not be as socioeconomically well-off. 

These monoculture neighborhoods can be islands that residents commute to and from, only serving a small and elite sub-set of our country’s demographic. And let’s not forget what these isolated communities spawn – environmental and health issues related to commuting, lack of walkability and lack of long-term sustainability. These neighborhoods also degrade over time from A to B and C Class housing, and residents are left with vast tracts of homes, with little commercial or social activity within the bounds of their neighborhood. 

Smaller steps

A focus on developing smaller projects, such as micro/economical single-family homes, duplexes, or apartment buildings can avoid many of the headaches and harms that come with large-scale, homogenous development. Rather than knocking down existing affordable housing, or dominating an area with mega-structures, developers can work to maximize usable real estate and land (even non-traditional, unique and oddly shaped lots) while largely preserving the character and makeup of the neighborhood. These smaller projects can be much easier to finance for developers, as capital investment costs will be lower. And investors can benefit from the diversification value of multiple small projects as opposed to a single large project.

_

We can’t change the mistakes of the past, but we can work to ensure they are not repeated. Housing affects every facet of our society, from employment opportunities to the environment, to social and economic justice within a neighborhood. While legislative and community-based solutions are absolutely necessary to weed out bad actors and unethical development, pro-social developers and investors can also make a contribution to a future with carefully planned communities and neighborhoods.

Image, Riverview Terrace, courtesy of Small Change.

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