• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About Us
  • Say hello
Rethink Real Estate. For Good.

Rethink Real Estate. For Good.

  • Podcast
  • Posts
  • In the news
  • Speaking and media
    • About Eve
    • Speaking requests
    • Speaking engagements
    • Press kit
  • Investment opportunities

Equity

Women-owned. Michigan-made.

March 16, 2022

Jill Ferrari is all about creating impact where it is needed.

An attorney with twenty-five years of real estate development and operations experience, she is also the co-founder (with Shannon Morgan) of Renovare Development, a woman-owned, social impact, real estate development company focused on transformational projects in Michigan. To say Jill knows this space would be an understatement. She has worked in consulting and community development, managed complex brownfield redevelopment projects in multiple states, and she has experience forming complicated capital stacks that combine both federal and local funding with unique financing programs and conventional debt.

Previously Jill was CEO of Shelbourne Development, working on affordable housing, and before that, CEO at Michigan Community Resources, working on community and economic development. And as the former director of community development for Wayne County, MI, she managed the distribution of over 100 million in federal funds to various projects and communities, including the development of housing for victims of domestic violence and returning citizens. Jill also serves as co-chair of the Urban Land Institute (ULI) Michigan District Council and is the founder of ULI Michigan’s Women’s Leadership Initiative, designed to promote leadership for women in the real estate industry. Plus, she is a member of the ULI Michigan Small Scale Development Local Product Council and a member of the Women’s Development Collaborative.

Read the podcast transcript here

Eve Picker: [00:00:09] Hi there. Thanks for joining me on Rethink Real Estate. For Good. I’m Eve Picker and I’m on a mission to make real estate work for everyone. I love real estate. Real estate makes places good or bad, rich or poor, beautiful or not. In this show, I’m interviewing the disruptors, those creative thinkers and doers that are shrugging off the status quo, in order to build better for everyone. If you haven’t already, check out all of my podcasts at our website RethinkRealEstateForGood.co, or you can find them at your favorite podcast station. You’ll find lots worth listening to, I’m sure.

Eve: [00:01:06] Jill Ferrari is the developer who believes in community. She and her partner, Shannon Morgan, co-founded Renovare Development in Detroit just a few years ago. They focus on transformational, mixed-use projects in urban areas and rural main streets that meet community needs. Both Jill and Shannon bring significant experience to their new venture, including private real estate. Government roles and non-profit community development. This gives them the broad perspective necessary for the social impact projects they are developing. Their network of municipal contacts and professional service providers are their secret sauce. These connections provide access to redevelopment opportunities throughout the state of Michigan and beyond. Their first six projects, valued at $88 million, are well underway. Not shabby for a woman owned start up. You’ll want to hear more.

Eve: [00:02:16] If you’d like to join me in my quest to rethink real estate, there are two simple things you can do. Share this podcast and go to rethinkrealestateforgood.co, where you can subscribe to be the first to hear about my podcasts, blog posts and other goodies.

Eve: [00:02:38] Hi, Jill, thanks so much for joining me today.

Jill Ferrari: [00:02:43] Thanks for having me.

Eve: [00:02:45] So you’re a real estate developer with a mission that’s pretty solidly grounded in community. Tell me why this is important to you.

Jill: [00:02:56] When we launched Renovare Development, we knew as mothers that we were uniquely qualified to solve problems through commercial real estate development. As mothers, as women who are caregivers for both our children and our parents, we are cooks, we are problem solvers, we’re executives. We juggle so many different tasks in our lives. We approach commercial real estate development the same way. We look at how communities need to solve certain problems and how real estate can help solve those problems for communities. And it’s just a unique perspective that we are deeply committed to applying in our projects.

Eve: [00:03:44] Most developers need dose of motherhood, right?

Jill: [00:03:48] Or womanhood. You know, I think that we just have a very unique perspective that allows us to see ourselves and our parents and our children in projects. So when it comes to multigenerational products like ADUs and granny flats, or the types of programming in commercial retail centers, we are thinking about our children, we are thinking about our parents and it helps create more sustainable, more community driven projects.

Eve: [00:04:19] You co-founded Renovare with your partner, Shannon Morgan, and when was that? And how did the two of you meet? And why?

Jill: [00:04:27] Right. We met during the crash of 2008, 2009. I was working in community development, I was the head of community development for Wayne County, Michigan. We received a large package of stimulus funds at the time. Shannon was a C-suite individual at a large development company, and she completed a few projects for me. Single family rehab, mostly. And she just stood out as a problem solver. A lot of the developers were really struggling to use those federal funds correctly and within compliance. And Shannon and her team were just really skilled at meeting compliance requirements and getting that money out the door appropriately. And we developed a relationship. And 10 years later, we were working at the same affordable housing development company and just had a really similar vision on what it meant to create transformational projects that really solved community needs. And I think a lot of that is that mother’s perspective, that woman’s perspective, on how development should be done. And we’ve been together since 2019, and we rarely have different perspectives on how things should be done. So, it’s really nice a few years into your partnership that you still think you chose the right person.

Eve: [00:05:51] That’s really great. It’s a perfect marriage. And when did you launch Renovare?

Jill: [00:05:55] We formed in 2008 but didn’t officially launch until 2019.

Eve: [00:06:01] Okay. So, why Michigan? You’re based in Michigan, you’re in Detroit, you’re sticking to Michigan.

Jill: [00:06:08] We have decided to start in Michigan because of our relationships. We have chosen projects, not really because we’ve sought out the location, but because we have been invited. We’ve been invited to a community by the municipality to solve a certain housing need, or we’ve been invited to a community by a major employer to partner on a project or by a local non-profit. All of our projects are partnerships with some local employer agency non-profit who has identified a community need that needed to be solved. And when we launched and made it public what we were trying to accomplish, the invitations were endless. And we’ve chosen these first six projects because we believe deeply in the communities that they’re located in and the partners that we have. And we would love to expand outside of Michigan but the need for housing here and community centric commercial spaces is so deep that we could spend our entire careers and leave legacies for our children just by working in the state of Michigan. But we have some great relationships outside of Michigan. Women across the country that we are connected to that have invited us to come work on housing in their states, and we hope to get to those projects.

Eve: [00:07:30] So what’s the overall strategy for the company?

Jill: [00:07:35] When the company launched, we made a commitment to each other that we would focus on a diverse pipeline of projects. We had seen colleagues really focus on just multifamily or just low-income housing tax credits, and we knew that in order to be sustainable, we needed to pursue a diverse mix of product types. So, in our first six projects, we have a single-family development in Ypsilanti, Michigan. We have long term hold projects, mixed use developments in multiple cities, and we have a low-income housing tax credit project. And the reason that we formulated our business plan that way is that the cash flow is diverse from the different product types, and we wanted to make sure that we maintain that diversity over time because it makes us stronger and makes our cash flow more sustainable.

Eve: [00:08:32] So, some of them are for sale, some of them for rent. Some of them are going to be completed before others. There are developer fees, there’s income from rental or all of that mix of cash flow.

Jill: [00:08:44] Exactly. Some are tax credit projects. Some have more market rate units than others. Most of our, almost all of our projects, have workforce housing as a component of the project because we both come from workforce families. We are blue collar born and raised. And we believe that there are just thousands of Michigan families out there that fit that workforce demographic that can’t afford to buy a home, and we want to be a part of that solution.

Eve: [00:09:14] So actually, I’m going to diverge a little bit. People talk about workforce housing versus affordable. What’s the difference?

Jill: [00:09:21] In our definition affordable housing is from roughly 30 percent area median income to 60 percent area median income. Workforce housing is 60 percent area median income to 120 percent area median income. And that’s where most of our housing is focused.

Eve: [00:09:41] Ok, so where I live, they consider that affordable housing. And the lower end would be really sort of dire need target housing. Ok, got it. These are complicated projects. How do you finance them? Like, I could imagine that the financing of these projects takes up more time than anything else.

Jill: [00:10:04] I think that’s where we’ve spent the majority of the past two years. First, it was identifying the communities and the partners that we wanted to work with, and the next step is the capital stack and really understanding how these pieces work together. Shannon has tremendous experience in low-income housing tax credit ownership in other projects in Michigan, and my background, I’m a lawyer by training but my background has really been about creating unique financing solutions for real estate projects. So, our partnership is very compatible in what we’re trying to accomplish here. But it is a very difficult process to figure out how to stack these deals to make them work. And it’s why most market rate folks don’t spend the time because the fees are less, the cash flow is not as strong, but they are transformational projects that mean everything to the community that they’re in.

Eve: [00:11:01] So to keep a housing project affordable means that equity investors can’t get as much return. I’m really surprised at how many people don’t understand that. That, you know, the more return you give a bank or an investor, the greater the rent or the sale price is going to be, and the less affordable it’s going to be. So, who’s out there who helps kind of fill that capital stack for you

Jill: [00:11:25] In the state of Michigan we are using a local tool, a tax increment financing tool, that is helping create affordability in the single-family units. It was originally written as a brownfield redevelopment financing tool. However, cities in the state of Michigan are utilizing a piece of that legislation that talks about economic development to create workforce housing. So, we’re kind of left, as developers, to using tools as creatively as the state and the community that we’re in will let us to create workforce housing. But to your point, there aren’t a lot of gap financing tools for this population. There aren’t a lot of philanthropic dollars outside of entitlement communities, you know, large urban areas. So, it is really difficult, and we filled the gap with corporate sponsors, we’ve filled the gap with local foundations as equity partners, and it’s just a lot of work.

Eve: [00:12:30] You’ve got six projects that you’re pushing forward totaling how much value?

Jill: [00:12:36] Eighty-eight million in total development costs.

Eve: [00:12:39] And when do you expect the first one will break ground?

Jill: [00:12:43] We are hoping to break ground in Ypsilanti in the summer and the rest of the projects will follow throughout the fall and next year.

Eve: [00:12:53] Okay, and then do you expect your pipeline to grow once that’s underway?

Jill: [00:12:58] Yes. Once again, following the sustainable cash flow model, we’ll be looking for some single-family developments to close in 2024. And then after that, we’ll kind of go back to some mixed-use projects. And again, looking in the state of Michigan, but also, we are partner driven. So, if there’s a partner that pulls us out of the state of Michigan or a community that desperately needs us, we would look elsewhere too.

Eve: [00:13:25] Ok, I want to just shift gears a bit and talk about some of the challenges you’ve been confronted with as a woman, as a developer working in community projects, all of those things. You talk about challenges that you’ve been confronted with, that perhaps a white man would not have been confronted with.

Jill: [00:13:47] Yeah. Fundraising for the development company has been one of the most exhausting and educational experiences I’ve ever gone through. And I have been in real estate for over twenty-five years. The capital world, VC world and angel investment world is really not suited for women commercial real estate developers. It’s a high-risk industry. Investors don’t really understand how to evaluate the opportunity. It’s not an app that anyone can use. Very different from some of the successful tech apps that have raised millions of dollars. So, this space is definitely a very lonely space. And friends and family are a very strong audience for investment, but we have a very strong identity. We are definitely looking to raise significant cash flow and provide an attractive return. But at the same time, we are picking projects based on partnership and community need. So, a lot of investors don’t really understand what we’re trying to do or why we’re trying to do it. So, it’s really difficult to raise money, and it’s been a journey. But we have met some women along the way that are in this space that have been tremendous resources, you included. I think that this space is growing. There’s a lot of emerging women commercial real estate developers who are looking to launch and do their first projects. And I think this growing ecosystem of support for women in commercial real estate is getting stronger, and I’m just happy to see it.

Eve: [00:15:36] It’s very exciting. What about when you go to a bank for a loan? Do you think you’re treated any differently there?

Jill: [00:15:44] It depends on whether we are meeting their needs. So when we talk to banks that have Community Reinvestment Act obligation and we’re working in one of their target communities, the red carpet is rolled out. If we are looking in small towns across Michigan that are not part of anybody’s targeted lending strategies, it is really difficult to get lenders interested in projects. And that’s where we see, one of the biggest challenges in what we do, is that the need for housing and the appetite for lenders is completely mismatched. And we are hoping that the commercial lending industry evolves where there are loan loss reserves and risk management strategies so lenders will be more likely to lend in these smaller towns because there are employers across the state of Michigan who are hoping to expand, are in a position to expand, but are choosing not to because of the lack of housing.

Eve: [00:16:49] Interesting. That’s really tough. So, right now you’re raising funds for your company and this first set of projects on Small Change. Why crowdfunding in amongst all of this?

Jill: [00:17:03] Because our mission is to help solve community problems, we wanted to incorporate the community into our company, and we’re really interested in the way that Small Change was structured and the audience that was being reached and wanted to tap into the network of individuals across the country that are passionate about supporting women in commercial real estate. And honestly, part of our hope is to build momentum for other commercial real estate developers that are women, that they’ll follow in our footsteps and be able to raise funds through the community to help them launch.

Eve: [00:17:47] Well, it’s all really pretty exciting. I’m very excited for you. It’s a great thing to have a new company to work on. But what’s your really big, hairy, audacious goal? Where would you like to be in five 10 years?

Jill: [00:18:03] Oh, I want to take my child on a tour of completed projects, and I want to go to some of those projects and have the community members know me and remember me and maybe even vaguely if we do this right. But I think both Shannon and I feel deeply that we want to leave a legacy for our children. And that’s all really why we’re doing this.

Eve: [00:18:31] That’s really wonderful. I also want to be invited on a tour, maybe sooner than five years. I’d love to see the projects you’re working on, and…

Jill: [00:18:39] We’d love to have you back in Michigan.

Eve: [00:18:41] OK! Well, thank you, Jill. Thanks for joining me today.

Jill: [00:18:45] Thank you for having me.

Eve: [00:18:49] That was Jill Ferrari. For Jill, her career as a developer and her womanhood are entwined. Her personal experiences as a mother and caregiver are brought to the table in every project that she and Shannon tackle together. Surely this is an added bonus.

[00:19:12] You can find out more about this episode or others you might have missed on the show notes page at our website RethinkRealEstateForGood.co. There’s lots to listen to there. A special thanks to David Allardice for his excellent editing of this podcast and original music, and thanks to you for spending your time with me today. We’ll talk again soon, but for now, this is Eve Picker signing off to go make some change.

Image courtesy of Jill Ferari

Scottie loves real estate.

February 23, 2022

Scottie Smith II, is CEO of Scottie Smith & Associates (SSA), and a licensed broker, developer, author and entrepreneur based in Dallas, Texas.  He is a veteran in the real estate industry, with 15 years of experience, and has helped thousands of people nationwide through his sales and real estate development activities. Scottie has been featured on Black Enterprise, Fox News, Forbes and more as a real estate subject-matter expert. His recently released book, “From Decision to Close“, provides a practical, no-nonsense guide to homeownership. Scottie’s journey in real estate began when he purchased his first home and rented spare rooms to friends during his freshman year of college. This sparked his interest. At 19 he got his real estate license. By the time he was 21, he had invested in multiple properties and had numerous tenants.

In 2011, Scottie founded SSA, a real estate brokerage, with just one other agent. The company has grown more than 200% yearly with new agents continuing to join the team making SSA one of the fastest growing independent real estate brokerages in Texas. He and his team of experts have brokered millions of dollars in sales helping people across the country experience the dream of homeownership.

Scottie also served as a Board Trustee for the Atlantic Housing Foundation for ten years, where he was a member of the Investment Committee helping to underwrite, review and approve more than $500 million in affordable housing projects in several states. This includes the acquisition and renovation of 300 affordable units in Fort Worth, the redevelopment of 250 affordable housing units in Lewisville, and a 32-unit townhome development in South Dallas.

In addition to his thriving brokerage firm, Scottie provides training courses through Lone Star Real Estate Academy, a real estate school he founded in 2015. He also works with underserved entrepreneurs by creating the HUB Space, a non-profit formed to support minority-owned startups. Because of his commitment to the area, Mr. Smith has been appointed by City Councilman Adam Bazaldua to the South Dallas Area Planning Task force, where he has been tasked with creating a 20 year area development plan for South Dallas/Fair Park.

Scottie has been recognized by the National Association of Realtors Magazine as one of the Top 30 brokers under 30, and by the mayor of Denton, Texas as a leader in providing public housing. He was also presented with the Quest for Success Award, Entrepreneur of the Year Award in 2015 by the Dallas Black Chamber of Commerce, recognized and inducted into the Forbes Real Estate in 2018.  Scottie has made a lifelong commitment to use his passion for real estate to provide an avenue that helps people in his community and will continue to keep his goal in the forefront. He is a graduate of the University of Notre Dame, a father of two and brother of twelve.

Read the podcast transcript here

Eve Picker: [00:00:11] Hi there. Thanks for joining me on Rethink Real Estate. For Good. I’m Eve Picker and I’m on a mission to make real estate work for everyone. I love real estate. Real estate makes places good or bad, rich or poor, beautiful or not. In this show, I’m interviewing the disruptors, those creative thinkers and doers that are shrugging off the status quo, in order to build better for everyone. If you haven’t already, check out all of my podcasts at our website RethinkRealEstateForGood.co, or you can find them at your favorite podcast station. You’ll find lots worth listening to, I’m sure.

Eve: [00:01:03] Scotty Smith is a very energetic guy. He fell in love with real estate at just 19. By the time he was 21, he had invested in multiple properties and had numerous tenants. It makes sense that in 2011, Scotty founded SSA, a real estate brokerage with just one other agent. The company has doubled in size year upon year, making SSA one of the fastest growing independent real estate brokerages in Texas. He and his team of experts have brokered millions of dollars in sales, helping people across the country experience the dream of home ownership. And if that’s not enough, Scotty started a real estate training program and wrote a book ‘From Decision to Close’. It provides a practical, no-nonsense guide to home ownership. Listen in to learn more about Scottie Smith and his passion for real estate.

Eve: [00:02:18] Hi, Scotty, it’s it’s really lovely to have you with me today.

Scottie Smith: [00:02:22] Thank you for having me. I’m excited to be here.

Eve: [00:02:25] So I have to ask what drew you to real estate as a career?

Scottie: [00:02:30] Well, so, I’ve been in real estate for my entire adult life. Really started as a child when I was helping my stepfather and my mother, they were running a small contracting business and I used to do a lot of work with him. I was doing roof work, H-back work. I was under houses and at the end of the project we’d be handing somebody the key to a finished project that they will ultimately go out and make, you know, a bunch of money on it. So, I wanted to figure out how, one, I wanted to figure out how to stop from being on the roof in hot Houston weather. But two, I wanted to figure out how could I be the key holder at the end of that transaction? And so, my senior year in high school, I read ‘Rich Dad, Poor Dad’, then went off to college and my professor, my first real estate professor, actualized what I read in that book. And it made me say, OK, this is something that is real, it’s not just something that’s on paper. And that professor really challenged all of the students to purchase a property by the end of that semester. And for me, it was weird because when I went back home during the college break, you know, winter and stuff like that, I still had a curfew. And so putting in my mind that I could actually own a property at such a young age, blew me away. Didn’t reach the goal that he set to own a property by the end of that semester, but by the time the end of the next semester rolled around, I’d taken some scholarship money that I won and refund from financial aid. And I took that and bought my first property, I was 19 years old, and I took what I learned in those classes and in that book and put it to work.

Scottie: [00:04:18] And so from there, things just kind of spun out of control. I bought a property, and I did a deal with the international buyer. And then I did my first big flip. All of this happened so quickly before I was even the age of twenty-one. And, you know, I couldn’t even go celebrate at the bar like I wanted to because I wasn’t allowed in the bar. But it was such an experience, all before the Great Recession hit that taught me a lot about real estate and taught me a lot about me being able to educate a lot of my friends and family about purchasing real estate and helping them understand the investor’s mindset and applying that to the home buying process. And so, yeah, it just kind of grew from there and I’ve been, you know, going crazy ever since.

Eve: [00:05:12] So it sounds like you love it. So, this interest has blossomed into a number of things like a brokerage, a training academy, a book and a bunch of leadership positions. I wanted to talk to you about each of those. Tell me about the brokerage. When did you start that and why?

Scottie: [00:05:28] Yeah. So, I started my brokerage in 2011, and let me take a step back. Before that, I was in public accounting. When the when the Great Recession hit, I felt like I needed to do something safe. And so, I became, you know, I got my master’s in accounting from the University of Notre Dame, and I’m really just trying to find a safe route, right? But even in that career, I realized I wasn’t walking in my purpose. And so ultimately, I ended up leaving that and starting the brokerage with the expectation to help people understand how to build wealth using home ownership as that vehicle. And that’s the whole purpose of my entire career, right? My goal is to help people using real estate as the vehicle to do so. And so everything that I do, every purpose movement, has to lead with helping people achieve and accomplish something. And so, I started the brokerage. We came out the gate really swinging. It was great. I just started just helping folks and by that time, you know, we got picked up by the NAR at 30 under 30. They saw the work that we were doing here down in Dallas with helping families find affordable housing. And that was really the start of the brokerage really just figuring out how to help the people who, you know, don’t necessarily always have the help.

Eve: [00:06:55] So how big is your brokerage now?

Scottie: [00:06:57] So we have scaled back. At our largest we were about 30 agents strong. We scaled back to 10. And really solid agents who take the principle that I that I’ve taught and that I’ve built this company on, specifically about education, educating our clients, right? Everything isn’t just transactional; it’s about how can we equip our buyers and our sellers with the necessary information to help them make the right financial decision? And so that’s kind of what our mission has been, and it continues to be, educating folks. And from that we’ve gotten a number of people who have asked and approach us about becoming licensed real estate advisors or licensed real estate agents. And so that’s where the academy came in is, OK, let’s go into the community, the underserved community, and help people understand how to become licensed in the real estate industry. And so that’s what we, you know, that’s what I’ve been able to really accomplish is understanding where the need is and bridging the gap between what folks want and what they have access to. And so, a lot of people that we serve and a lot of communities that we serve, they don’t really understand how to get into real estate, how to become licensed agent or appraiser or an inspector. And so, we provide the resources for very, very low cost so that people can realize and actualize this whole idea of real estate as a career.

Eve: [00:08:29] So how many people have you trained in your academy?

Scottie: [00:08:33] Oh, at this point since launching, we’ve had almost 500 students and folks who’ve come through. Through the investing academy, through the licensing academy and through our brokerage, you know, the number of continuing education classes that we offer agents. It’s a very rewarding position to be in, and I’m really happy with what we’ve been able to accomplish over these last 11 years.

Eve: [00:09:03] And who are the teachers who help you? Is that your brokerage team?

Scottie: [00:09:08] It is our brokerage team. So, we have a few trainers. Part of what we do, we have some online stuff that we offer. I’ve authored a textbook that allows for folks to understand the investing and development side of things. And it’s really been, you know, just a working process. We’re consistently and constantly changing and evolving what the curriculum looks like, and it’s fun. And so, we also have a partnership with Dearborn Education. And Dearborn has provided us a lot of access to learning materials as well, so we’ve done some great things with them over the years.

Eve: [00:09:52] And so I think I heard there that you also wrote a book.

[00:09:56] Yes.

[00:09:57] And I think it’s called ‘From Decision to Close’. So, what’s that about?

Scottie: [00:10:00] So ‘From Decision to Close’, that book is ultimately just a guide. It’s the simplest form, the simplest way to help people understand what the process is for purchasing and owning a home. And so, I broke it down to its simplest form, simply because so many people view the home buying process and that process surrounding that, as antiquated, as difficult to understand, scary, it made them anxious. And the demographic that we served, I wanted to make it as easy and plain as possible. And so, when somebody read this book, we want to make certain that by the end of the book, they had a breath of fresh air and they were like, oh, that’s it?

Eve: [00:10:49] And I get it. Yeah,

Scottie: [00:10:51] Yeah. And so, you know, I’ve gotten a lot of, oh, OK, I didn’t realize how simple it was. Yeah, it requires you to do a little bit of work on the front end. But if you follow these….

Eve: [00:11:00] It’s really amazing how simple things are clouded in complicated language, aren’t they?

Scottie: [00:11:05] Right, exactly.

Eve: [00:11:06] So you talked about the demographic you served. Can you tell us about that?

Scottie: [00:11:10] Yeah. So, we typically serve the minority community in low-income, middle-income neighborhoods in the urban community, really.

Eve: [00:11:20] This is Dallas, right?

Scottie: [00:11:22] This is Dallas, correct. And so we were initially in downtown Dallas, and about two years ago, we moved our office to South Dallas, specifically on Martin Luther King Boulevard. And so with our academy and with our brokerage and the Career Institute, we’re hoping to impact this community, create jobs, create understanding of the industry. Because that’s where we serve, right? And so we wanted to not just sell things to the community, but now offer career training, career placement in real estate.

Eve: [00:11:58] Yes, I think you have had some pretty high level volunteer leadership positions, too, if I remember correctly.

Scottie: [00:12:07] Yeah. So, through the work that I’ve done, I’ve been tasked with helping the South Dallas and southern Dallas area create an area development plan. And, you know, South Dallas specifically is an area that had been, you know, before we came into the community and started really developing on a mass scale, it was a community that was systemically disinvested in, strategically ignored. Schools were closing down, homes were getting torn down, the historical elements of the community were essentially getting wiped away. And so, I specifically chose this area because it was, for the most part, completely vacant. And so, I wanted to build homes. With it being six minutes from the central business district of the city, I knew that it was a way to make an impact I could. I could build affordable housing but also help to redevelop and breathe life back into a specific area. And so, through that work, the city councilman has appointed me as a chair of that task force. That is, I guess, our marching orders are to create a long-term development plan specifically for the area. How do we bring economic development, new commercial and residential development, you know, create jobs and things like that? So, we’re putting together a really comprehensive plan around that. That’s been fun. With some board stuff with the Association of Realtors, I’ve been placed there. Really just taking my talent and my knowledge to help people understand the community that we serve, right? And so, I’m kind of the advocate and the representative for the forgotten folks.

Eve: [00:13:50] And I think then, last but not least, you’re also a real estate developer. That’s correct, right? So, you started fixing and flipping houses pretty young. What’s that look like? What has that morphed into?

Scottie: [00:14:01] That has been a journey. So, seven years ago or so I literally took a wrong turn, and that’s how I found the South Dallas area, which is near Fair Park. I was supposed to turn left on the street and actually turned right on the street and ended up in this neighborhood. And I just I kind of just got lost in the neighborhood just to see what’s going on. Around the time when the market was rebounding here in Dallas we had a ton of outside investors from California, New York, Florida, come into the North Texas area, buying properties, all cash. And so a lot of my buyers that our brokerage was working with, we’re financing. They had some type of down payment assistance grants that they were working with. Took a little longer to close those deals so we were getting looked over on properties left and right. When I made that turn, which I say was the wrong time, but you know,

Eve: [00:14:54] It was really the right turn, right? Yeah.

Scottie: [00:14:57] It ended up being the right turn. I saw a vision for this area. We could build these homes and give our buyers first crack at them. And it just opened this, you know, mountain of possibilities for us and what started as, hey, I just want to get a few of my clients into a home because they’re, you know, they’re frustrated, stressed out, all of those things, evolved into, OK, now I’m a community developer, I’m helping to rebuild the community. And so between my partners and I, we’ve built about 60 homes in this area, with another 40 or so slated for the next 18 to 24 months. And so, we’re really working to change the outlook on how people view the South Dallas community.

Eve: [00:15:43] So those are tough projects to do because there’s no market. When you go to a bank, you’re not going to be able to raise as much money. How do you make them happen?

Scottie: [00:15:54] So yes, before I actually started my first build here in South Dallas, I think I got 14 or so no’s. And then finally, I had to reach out to a private lender down in Austin who saw the potential. And because of their confidence and because of how they saw us, I still, to this day continue to use them. Because they were there, and they have been rocking with this since the very beginning.

Eve: [00:16:24] You had to go to a lender in Austin?

Scottie: [00:16:27] A lender almost three and a half hours away,

Eve: [00:16:30] 14 noes

Scottie: [00:16:31] 14 noes.

Eve: [00:16:33] Why do you think that is? I’m going to push you a little on this.

Scottie: [00:16:37] Well, there was no real market for it. That’s first things first. It wasn’t a pretty area. People did not build in the area. It was falling down. It was dilapidated. At the face of it, it had everything that, you know, worked against it. And so it was difficult to set comps. It was difficult to justify the values. And it really was for homes that we were planning on selling for one hundred and sixty-five thousand dollars. And so to get that kind of no so many times, it almost got discouraging. And…

Eve: [00:17:15] I’m sure it was very discouraging!

Scottie: [00:17:17] It was discouraging. But I continue to press forward because I saw the potential and I saw the purpose and I understood the mission. And really, ponce we ended up just saying, you know what? everything will happen just the way it should, that’s when things started coming in place. We’ve got introduced to the capital partners down in Austin, and from there it was swinging. And so, you know, we had a little bit more skin in the game than we expected to with the lender starting, but we had to show proof of concept first. And so proof of concept worked and what has happened is that, before it was my partner and I that were building in this area. Now we have no less than 50 other builders that are doing the same thing and really helping to speed along the process.

Eve: [00:18:09] Right. Fourteen noes. OK. That’s a lot.

Scottie: [00:18:13] Yep, that is.

Eve: [00:18:14] A lot of tenacity. So, you’re also doing a really funky little project called The Retreat @ Lake Noire, which I personally know because you’re listing it on Small Change trying to raise funds through crowdfunding. Tell us a little bit about this project. It’s a little different than the affordable housing you’ve been working on.

Scottie: [00:18:33] Yeah, it really is. And so, you know, because I’m in the affordable housing development and anyone that’s in that space understands the politics behind creating affordable housing and the stresses that come with that. And so for the past six years, we’ve been doing, six or seven years actually, we’ve been doing affordable housing. And that has been the focus. And when you’re dealing with a large city like the city of Dallas, it can really beat you up. It can beat you down.

Eve: [00:19:05] And also during the last year, the price increases must be really making it more difficult for you.

Scottie: [00:19:11] Supply chain issues, material issues…

Eve: [00:19:14] Yes. Yeah.

Scottie: [00:19:16] the pricing on that. And so, you know, it is difficult to work in that space. And so, this year, I said I wanted to do, I wanted to get back to developing, but also having fun. And so, this is really a fun project for me. I initially purchased this land to be my hunting getaway. And so, I wanted to hunt. You know, it’s Texas, everybody hunts. I do bird hunting and things like that. But I wanted it to be my hunting getaway. But then I kind of sat down and spoke with a few friends and advisors, and I realized that we could do something more. We can create a getaway, a retreat, so to speak, where folks could unplug, come off the grid and really just, you know, get away from the busyness that is life. And, you know, realizing that there’s a lot of people who suffer from, you know, just mental health issues, just, you know, a lot of stuff on their mind that they just need to pull away from. This is what I’m hoping that the Retreat @ Lake Noire is able to accomplish. Just, and it’s strategically located an hour and a half south of Dallas. And when you go out there, there’s no service, right? And so you literally have to stand in the middle of the land to get some service. And so, it’s ideal because we have so much screen time. We have so much computer time that as a society now, we don’t ever really get to sit with our thoughts. And so with the Retreat @ Lake Noire, I’m hoping that people can just be at peace in a serene environment where you know the luxury tiny cabins end up helping them just be.

Eve: [00:20:53] Well, describe the project to us a little bit because it has a little lake, but how big is the land and what are you building?

Scottie: [00:21:00] Yeah, so it’s a 15-acre site. We’re building a three-and-a-half-acre manmade lake and we’re, around that lake we’ll have 20 luxury tiny cabins that will be, you know, energy efficient, solar powered. We’re stocking the lake with fish. People will be able to fish and enjoy that type of stuff, boating activities. Ultimately just giving people that getaway, that peaceful nature. And so, it’ll be 20, like I said, 20 cabins on a 15-acre site in the middle of nowhere.

Eve: [00:21:37] And I’ve seen the cabins. They’re very, very cute. So, what sets it apart? Is there anything else like that around Dallas?

Scottie: [00:21:44] No, there’s nothing in that direction. There are some things in Oklahoma, just about four hours north of Dallas. They’re much larger cabins called Broken Bow. And then there is one in far east Texas that is a similar kind of getaway, a little further away. And there is something else in far west Texas where, you know, people can go, a little bit further away from the city of Dallas than most people like to travel. But for the Retreat @ Lake Noire, it’s the only one that I’ve seen that has the cabins surrounding the lake and allows for guests to fish and boat in the lake so…

Eve: [00:22:28] Close enough so that you could really take a weekend. Like an hour and a half is not a not a super long drive. Have you started construction yet?

Scottie: [00:22:37] We started site work the week of January 14th. And our guys, once they started clearing the land, we ultimately found that we had a creek coming down the left side of the property, which I’m really excited about because it allows for us to add another feature. And so we’re going to put a path down the side of the creek that allows for guests to walk along that.

Eve: [00:23:03] A little trail. Yeah, nice.

Scottie: [00:23:05] A little trail. So yeah.

Eve: [00:23:06] When do you think it’ll be finished? When are you going to start taking bookings?

Scottie: [00:23:09] So we’re going to take bookings after the first 10 are completed. I think the target for that is at the end of the year. Full construction on this should take about 18 months from start to finish on completion on that.

Eve: [00:23:24] And so why crowdfunding? What are you hoping you’ll accomplish crowdfunding the equity for this project?

Scottie: [00:23:30] Just being able to have more partners on a deal is exciting. I’ve been doing, you know, for the past few years I’ve been doing everything on my own with, you know, a handful of investors every now and again. But this year I want to ensure that I was opening up these developments for people to get involved in, for people to see a return and, you know, being able to take advantage of these types of investments when they normally wouldn’t. And so most of these types of things are slated for accredited investors, and I don’t think it’s fair that accredited investors can have all the fun, so….

Eve: [00:24:08] Me too. But I think I see another class calling you in the training academy about crowdfunding, investing through crowdfunding.

Scottie: [00:24:16] Right? Yeah, that is something that has been written down up here on my board. I think the first thing, first step is successfully complete a crowdfund, so…

Eve: [00:24:29] Yeah, yeah. But I think, yeah, it does require education for sure, teaching people how to invest. So, I’m just going ask some wrap up questions. What accomplishments are you proudest of? You’ve done a lot in a short time.

Scottie: [00:24:42] Oh. Oh, that is a lot. I want to say this. I’m a father, so I have to lead with them. These kids, they blow me away every day. They’re good and decent kids. So that accomplishment of being a good father is dynamic, you know. That’s first and foremost. But from a real estate perspective, I think when I made 30 under 30, that was a goal that I wrote down when I first became a broker, and it was because there was a gentleman on the front cover of the Realtor Magazine that was in Plano. And that’s just, you know, 30 minutes north of Dallas. And I went and talked to him, and I said my goal is to be able to get on the front page of Realtor Magazine as a 30 under 30 recipient. And we had a really long conversation. He told me what to do. I kind of forgot the conversation and then I picked it up and said, this is the year, and I hit that. I applied for five years straight.

Eve: [00:25:44] Oh, that’s sad!

Scottie: [00:25:46] Five years straight. And on the fifth year, they finally, was like, I guess this guy isn’t giving up.

Eve: [00:25:52] Isn’t giving up, yeah.

Scottie: [00:25:54] And so it was such an awesome experience for me.

Eve: [00:26:00] Oh good, That’s great. That’s really great. Congratulations. Final question. What’s next for you after The Retreat? Any other plans?

Scottie: [00:26:09] Yes. So, with this tiny cabin community, a lot of people reached out to me with concepts and ideas, and I’d never really thought about the idea of having a tiny home community for sale. Somebody shot me over, they passed me over a development that was going on in Atlanta that was a tiny cottage community that they were selling, you know, and I looked at it and I said, wow, everything under, you know, for the most part, under two hundred thousand. In Dallas, we have an affordable housing crisis and so I figured…

Eve: [00:26:44] All over the world we have an affordable housing crisis.

Scottie: [00:26:46] Right! So, it’s, you know, if this is a way that I can create more affordable housing and figure out how to do what I need to do there, I think I should explore it. And so, I’ve been exploring it, and I’ve identified a few sites here in the city of Dallas, pretty much already zoned for what I needed to do. And I think I’m going to do a tiny home community here in the city of Dallas, but a for-sale model. And so that’s going to be next step.

Eve: [00:27:14] I can’t wait to see it. Well, thank you very much for joining me. I thoroughly enjoyed hearing about your exploits, and you’ll be like 50 under 50 sometime, 40 under 40, I don’t know. There are more goals.

Scottie: [00:27:29] Thank you so much for having me.

Eve: [00:27:31] 30 under 30 is an amazing accomplishment. Congratulations.

Scottie: [00:27:34] Thank you. Thank you.

Eve: [00:27:44] You can find out more about this episode or others you might have missed on the show notes page at our website RethinkRealEstateForGood.co. There’s lots to listen to there. A special thanks to David Allardice for his excellent editing of this podcast and original music. And thanks to you for spending your time with me today. We’ll talk again soon but for now, this is Eve Picker signing off to go make some change.

Image courtesy of Scottie Smith

52,500 clients served.

February 16, 2022

Tom De Simone came right out of graduate school on the East Coast with an urban planning degree, and dove right into the wonderful world of housing policy on the West Coast. He first worked for the Deputy Mayor’s office in Los Angeles and then in the City’s Housing Department. He did research and analysis on pretty much … everything: zoning, marketing, downtown housing, economic development, homelessness, housing and development funds, land trust models and outreach to lending institutions. After four years, he joined Genesis LA as project manager, becoming VP of Real Estate, and since 2013, President and CEO.

Genesis LA is a community investment loan fund, a CDFI. They direct loans and investments from their fund, which is capitalized at about 60 million. They finance acquisitions, predevelopment, construction, and community and economic development projects. Their focus is on nonprofits, small businesses, and women and minority owned enterprises, and they primarily work in underserved communities. Founded in 1998 out of Mayor Richard Riordan’s office, Genesis LA works in the heart of Los Angeles County, but they have funded projects as far out as San Bernadino, Long Beach and San Fernando. Projects include LA Prep (Mott Smith) and Star Apartments (Skid Row Housing Trust), My Home Mi Casa (affordable housing) and the Sheenway School (charter school). Drawn to small, unused lots of land that often go untouched by large developers, Tom’s organization likes innovative housing projects which can transform underused spaces.

Read the podcast transcript here

Eve Picker: [00:00:06] Hi there. Thanks for joining me on Rethink Real Estate. For Good. I’m Eve Picker and I’m on a mission to make real estate work for everyone. I love real estate. Real estate makes places good or bad, rich or poor, beautiful or not. In this show, I’m interviewing the disruptors, those creative thinkers and doers that are shrugging off the status quo, in order to build better for everyone. If you haven’t already, check out all of my podcasts at our website RethinkRealEstateForGood.co, or you can find them at your favorite podcast station. You’ll find lots worth listening to, I’m sure.

Eve: [00:01:00] Tom DeSimone is totally into community finance. He runs an $80 million community loan fund called Genesis LA. It’s a community development financial institution which looks and feels like a bank because they make loans, but with special superpowers reserved for triple bottom line projects and customers. Community Development Financial Institutions emerged in the 1990s specifically to build capacity and projects in places that banks don’t want to be. So CDFIs like Genesis LA filled that niche, investing in economic development, community services, housing and providing working capital for small businesses. Genesis LA boasts a lot of impact. For a start, 90 percent of their investments are made in distressed census tracts. Sixty five percent of borrowers are women and/or minority businesses. Fifty five percent of projects promote environmental and community sustainability. So, if you’ve always wanted to understand community finance, then listen in.

Eve: [00:02:15] If you’d like to join me in my quest to rethink real estate there are two simple things you can do. Share this podcast and go to RethinkRealEstateForGood.co where you can subscribe to be the first to hear about my podcasts, blog posts and other goodies.

Eve: [00:02:41] Hi, Tom, I’m really excited to have you on my show today.

Tom De Simone: [00:02:45] Thank you, glad to be here.

Eve: [00:02:47] You run a CDFI, a Community Development Financial Institution, and what are CDFIs?

Tom: [00:02:55] Yeah, good question. Many would say CDFIs were the original social impact investors. We evolved out of the federal government in a formal way. But even before that, CDFIs were the venue that folks who wanted to change the systems of capital really got together. Activists, civil rights folks, jaded bankers, and they created a variety of different funds. LISC is a popular CDFI folks might have heard of, Enterprise. So some of these predated the formalization of CDFIs, which really happened under the Bill Clinton administration, where the U.S. Treasury Department created the CDFI fund. And what that did was sort of give a stamp of approval to these funds that they had accountability; they were actually creating social impact in lower income communities across the country. And it also created government subsidies to them to help put equity into these funds so that they could then leverage debt. And so that’s what we do as CDFIs. There’s over a thousand CDFIs across the country. The majority of us are unregulated loan funds, so we have social accountability, regulatory accountability to the government but we don’t have the same banking rules so we can become much more flexible with things like loan to value for a loan, or the underwriting of a borrower, or debt service coverage, or a lot of these different terms that you hear bankers, you just can’t provide a loan. And we as CDFIs can be just much more flexible. And so we do that by aggregating grants from the government, debt from banks, grants and other sorts of social loans from foundations, and just a variety of different places. And we aggregate all that capital on our own balance sheets, and we re-lend it out through a fund model. And CDFIs do everything from consumer lending to home mortgages to small business to real estate. It really runs the gamut across the country, both small and large.

Eve: [00:05:00] Yeah, I was going to ask, how are they different from banks? I’m interested to hear it’s really a loan to value, that banks are really constrained about what they can do and you are not.

Tom: [00:05:09] Yeah. And you know, many of our borrowers, for example, will have years with losses, especially non-profits. You know, one year they make a surplus, the next year they have a deficit, and a lot of banks can’t lend to a borrower who in the last three years has had losses in any year. And so, we can really just look bigger picture at a lot of these folks and help drive capital to the kinds of unbanked borrowers out there.

Eve: [00:05:34] So the original impact bank, basically.

Tom: [00:05:37] Mm hmm. We’d like to think that.

Eve: [00:05:40] Okay! So, they’ve been around now for almost 30 years. Has anything changed during that time?

Tom: [00:05:46] Yeah. The field has grown tremendously in that time, and probably even more so in just the last 10. CDFIs have become much more recognized. So we’ve become an important partner with banks in their Community Reinvestment Act or CRA requirements, which is a great endorsement from traditional capital sources that they are willing to capitalize CDFIs. So that’s really changed. The federal government’s become a consistent investor through grants. Again, if you were thinking similar to a bank, you know you have investors, shareholders who put equity into the bank. That’s what the government is doing to us. We don’t have shareholders, so the government is giving grants that we can then leverage debt with and blend it together to provide capital. So, the government’s become much more of a consistent and ongoing partner in that work. And then many more CDFIs have sprouted up. You know it’s hundreds over the past few years that have really been getting into those micro markets that have been underserved for decades.

Eve: [00:06:47] So because of the grant influx, you can blend that with other more expensive funds and lend it out at more reasonable rate for higher risk of project.

Tom: [00:06:55] Exactly. And we buffer losses, right? The grant dollars will experience the loss before the debtors will, and so they’re willing to invest.

Eve: [00:07:04] You know, I live in Pittsburgh, and I learnt that community development corporations, I think, had their start here, and they were probably the precursor for CDFIs that whole activist grassroot movement in the 60s and 70s, right?

Tom: [00:07:18] Yeah. Yeah, well, in many ways, you know, CDCs, Community Development Corporations, where the developers, the boots on the ground trying to do things, and they’re our borrowers. That’s most of our borrowers are CDCs. And so, you know, I think what was missing from that formula was, who will finance them outside of local government, federal government grantors. And that’s where the CDFIs have come along to blend traditional finance with the kinds of things CDCs are doing on the ground,

Eve: [00:07:46] So they really grew out of the original hipsters. I suppose that’s the way to look at it. Okay, so you run Genesis LA, a CDFI, and how big is Genesis LA and where are you located?

Tom: [00:07:58] Yeah, we’re in Los Angeles. We serve L.A. County, which is just one county, but would be the 10th or 11th largest state in the country if it were its own state. So it’s a huge place, 10 million people here, and we serve many low income communities here in L.A. We do that with direct loans we make. We have about an $80- $90-million balance sheet, which we make loans off of, to different community development projects. And we also participate in the New Markets tax credit program, which is sort of an incentive program that the federal government, new markets allocation to groups like us, we compete for that annually, and it provides about a 25 to 30 percent subsidy to development projects. So, we have to leverage the rest with other types of leveraged finance.

Eve: [00:08:45] That’s typically what’s needed in underserved neighborhoods that are not a hot market, right? In Pittsburgh it always used to be 40 percent. It just is pretty standard no matter where you are, there’s this financing gap.

Tom: [00:08:56] That’s exactly right. And so, we use that as well. And we’ve had almost $400 million of those resources over the years that we’ve deployed.

Eve: [00:09:04] Yeah, that’s interesting. Tell me a little bit about how businesses find you and what they look like.

Tom: [00:09:09] Yeah. Really, it’s a lot of word of mouth. We don’t advertise. We don’t have billboards around town. We really try to serve a niche in the market. We’ve really said, what are larger CDFIs not able to do? Because maybe these projects are to nuance, these borrowers are too small, they’re inexperienced. And so what are the things sort of falling through the cracks, not just of traditional finance banking, but also other CDFIs that have a larger national footprint? And so we’ve tried to gather those crumbs that fall through those cracks here in Los Angeles and really try to provide almost a boutique service to them. So, we get a lot of word of mouth referrals. Because of that, people realize that we’re a place to go when sort of no one else will lend to you. And part of how we get really comfortable with that is we provide a lot of what we call capacity building services with our borrowers. So most of our borrowers are nonprofits. Many of them, though not all of those nonprofits are first-time developers or they’re just trying to build a facility for their operations, trying to do something different, maybe create housing differently than we’ve done it before. And so, we work really closely with them to help structure their budgets, their performers, raise other capital with them, bring in other technical advisors on the real estate side, you know, contractors, architects, engineers, that sort of stuff. And so, we’re really trying to help resource not just capital, but some of the other components that are critical to making a development happen. And so after you go through a process like that with many of these borrowers, you know them so intimately and you’ve been a part of bolstering the viability of their project, that it’s a huge risk mitigator for us to then be able to deploy capital. And so, you know, that kind of experience that our borrowers go through often becomes a really great referral source, basically for others who are in a similar position, and we get a lot of our borrowers that way through just friendly networks.

Eve: [00:11:10] Yeah, it doesn’t sound dissimilar to what we do at Small Change because, you know, it’s that very large group of people who are working on innovative projects that banks can’t really appraise, or first of their kind, or unfortunately, still, if they don’t look like the rest of the development world, they may get turned down. So, yeah, those are really an enormous number of people that are left out of the system. It’s actually a number I’ve been trying to get at. If you have any ideas, I’d love to know, you know, how many people are left out of the system, this sort of very homogeneous white real estate industry?

Tom: [00:11:45] Yeah, that’s exactly right.

Eve: [00:11:47] That really caters towards people making money on buildings that are commodities. It’s not about making better place. It’s really interesting. Tell us about some of your favorite projects.

Tom: [00:11:59] Yeah, we’ve got a lot. I know you’ve spoken with Mott Smith on one of your other podcasts.

Eve: [00:12:05] Oh yeah, that sounded like a fabulous project. That’s amped kitchens, right?

[00:12:09] That’s right.

[00:12:10] That sounded like a brain damage sort of project.

Tom: [00:12:13] Mott’s up for the brain damage. He’s hardened that brain over the years. Yeah, I mean, it’s a, it’s just one example. But you know, this is a borrower that didn’t have a ton of liquidity, had a big project with a big budget and was leasing to small kitchens.

Eve: [00:12:29] And a really brand new idea, right? That wasn’t really a proven concept. So like for our listeners, if they haven’t listened to the Amped Kitchen podcast, it’s really kind of co-working for kitchens, right?

Tom: [00:12:42] That’s exactly right, yeah. So, it made tons of sense, but you know, he needed to close financing with no leases because these are little small businesses that are not going to sign a lease for 18, 24 months down the road. They can’t do that. So you just take that. Forget all the other constraints of lending to a project like this. No bank is going to lend to a project with zero lease-up. And then certainly something that has no comparables to look at, either. So those are the kinds of things that come our way. We did another project a couple of years ago. It’s now open, really younger Hispanic guy in the city of Montebello, which is an inner ring suburb here in Los Angeles. He was an entrepreneur. He’d done a lot of food, entrepreneurialism with start-ups and taco trucks and carts and things like that, and he wanted to create a sort of an outdoor food hall that would help revitalize the main street of Montebello. Same story, you know, first project, very little liquidity, scrapping up some dollars with friends and family, that sort of a thing. And so we work with him for over a year and helped him to get this built. It started right before the pandemic, and then he had to suffer through the pandemic. But he’s up and going and fully leased, and he’s got eight effectively start-up or newer, all minority-owned food businesses in this food hall. So, you know, the kind of borrower really struggles because they don’t have the balance sheet, they don’t have the track record and again, they’re leasing to non-credit, what banks would say non-credit tenants. And so those are all the sorts of things that we just find ways to get comfortable with it.

Eve: [00:14:16] It sounds a lot, it sounds pretty fun. And these are the things that really make a difference to those neighborhoods, which is the most gratifying thing, right?

Tom: [00:14:24] Yes, absolutely.

Eve: [00:14:26] Ok, so what’s your background? How did you get here? And did you imagine you would be here? Was this your goal in life?

Tom: [00:14:34] Yeah, I thought I wanted to be a developer. I think I might have more fun on this side now. But I started working in government after college. I worked in the mayor’s office here in Los Angeles, and then I did a year at the Housing Department. And during those two years, I realized, gosh, all of these projects and these social goals we’re trying to achieve on the government side still all depend on financing, and I got to go figure out how that works. And so I went back to graduate school and studied regional planning with a focus on real estate, and came out of graduate school, thought I wanted to go work for an affordable housing developer, but had the opportunity to come to Genesis LA as sort of a loan officer role. And it’s just been a blast because the diversity of things that I’ve been able to be exposed to has been so much broader than just, you know, doing affordable housing, which is brain damage in and of itself. But you know, being able to do commercial and nonprofit and some operating businesses and affordable housing has just been such a great laboratory for me. It just personally, to have satisfaction, but also to unwrap some of these challenges as an organization at Genesis and really try to make capital flow better to these sorts of underserved borrowers.

Eve: [00:15:56] I have to say this, from the outside it feels like the banking system is broken. If you have to create a completely different one to make this happen. Like, does anyone talk about that, like, are there moves to make banking friendlier to projects like this?

Tom: [00:16:18] Yeah, it’s a great question. There’s a lot of criticism in our field of banks, and interestingly enough, there’s criticism outside of our sector from people who feel some CDFIs at least have become too much like banks. I think it’s a factor of scale, to be honest. I think if you think about scale, the bigger the scale something gets generally, the more standardized it has to become. You’re doing things at volume, it’s sort of press and repeat. And I don’t want to, you know, make little the nuance to it but that’s sort of scale, right? Like you think of the mortgage market. It’s sort of you fit in the parameters of Fannie and Freddie, and you can sell the loan to the secondary market. So it’s a very, it’s a sort of a narrow box. And I think that’s, that defines the lending sector and certainly banks. And to me, what we have to do on our side, as CDFIs and as a finance industry, is think of it as a holistic system and have the deployment of capital happening at a variety of scales. So, there’s the things that fit in the big box. I think we want those systems so we can move as much capital to as many people as we can, but not forget those folks who don’t fit within that box because that’s where the work of CDFIs have really been set up, is to make sure that we can service those folks that just don’t fit in the standard process. And we can’t lose sight of that as we as CDFIs scale up ourselves.

Eve: [00:17:51] Yeah, no, I think that’s right. So then given that this exists, how does community capital look today, compared to 25 or 30 years ago? Does it look wildly different? Is there more happening? Like, how, what sort of impact has this had?

Tom: [00:18:06] Yeah, I think there’s a ton more CDFI capital going out there. I don’t remember the numbers offhand, but billions and billions are moving every year in the CDFI sector. It’s tremendous. Many CDFIs now are bigger than a lot of your community banks. You know, 500 million, a billion-dollar balance sheets, some of them. But I think you know, what’s a little bit lost in that is not every problem can be solved with debt. In fact, many problems can’t be solved with debt. Unfortunately, there’s still a lot of disadvantage in the United States, and people don’t have the income to pay the kinds of rents, whether it’s a resident in an apartment building or a small business, and it does take subsidy or patient money, whatever you want to call it, and I think that’s where the CDFI system just, it can only go so far. We really do need to come up with other programs, whether that’s government subsidy or philanthropy, to kind of close some of those gaps. Those gaps exist because there’s inequality in this country and, you know, capital seeking a return is just not going to solve all of those problems.

Eve: [00:19:14] Do you think we’re there yet? Like very patient capital, small returns?

Tom: [00:19:22] You know, in some ways, we’re getting there in other ways. I don’t think so. I think more people have opened up their investments to smaller returns and sort of social impact investing. I think one of the problems is most of that money is short term. You know, they kind of want to get repaid quick and where deals become not viable.

Eve: [00:19:43] This is really all about patience.

Tom: [00:19:45] It is patience. You need that low return or no return for the long run, right? You can borrow cheap money for construction, but who’s going to be your permanent lender on that apartment building that can only support half the debt that it cost to build it? Where do you get that other half of the capital? And that’s where I don’t think social impact investing has has been willing to take that position, and that’s where government or somebody else really has to step in.

Eve: [00:20:13] Interesting. So that’s really the missing piece. Is anyone thinking about it, building it, addressing it?

Tom: [00:20:19] Yeah, that’s a good question. Not from the traditional capital markets. You know, there’s talk, you know, in Washington and in places like that about more government roles for some of this. But I have not seen it from kind of the funds and the investor markets. You know, I see a lot of these tech companies have opened up, you know, the Googles, the Apples, but even they want to be the last dollar in. They want to revolve the money multiple times. So again, it’s a short-term cycle that they’re trying to revolve their money in, and that’s not really where the gap is. The gap is on the long-term patient piece. That’s what’s missing. And I think as the federal government sort of retreated from the sixties and seventies to be a little less of an investor in these kinds of things, it’s made it more challenging to make these kinds of projects work.

Eve: [00:21:11] Yeah. I want to go back to redlining, which is supposed to have been eradicated. What’s your experience with that in L.A. and the people you serve? Are they turned down often by banks for no other reason than the way they look or where they live?

Tom: [00:21:29] Yes, it’s been a few years since I had this experience, but we were trying to refinance a loan in South Los Angeles, which is an underserved community, minority community and an interesting story to this very point. We were talking to a bank. They’d looked at the financials. They looked at the business model. They loved it and they wanted to go to the next level. And I got a call that their supervisor went out and drove past the site and decided it wasn’t the right fit for them, which was absolute code for redlining, or not even so coded. So, I definitely think it exists. This was a few years back now, but these kinds of patterns very much do exist and continue to be barriers to getting traditional capital into the neighborhoods.

Eve: [00:22:16] Very depressing, I don’t know how you change that unless a whole generation of people dies.

Tom: [00:22:23] Yeah, it is entrenched.

Eve: [00:22:24] We’re working with a developer right now, a white developer who’s helping provide technical support to black men who are trying to buy a building and renovate it. And it’s really a pretty fabulous project, and they’re pretty fabulous people. And he said they went to several banks and put a whole portfolio together, including photographs of these two men, and were turned down and were turned down and were turned down. So, they submitted it without photos, and that’s when they got interest. And, you know, I even wonder, I don’t know if people are doing it purposefully anymore. I think it’s just; I don’t even know what it is. I don’t know what to say about it, but I hear stories like that all the time. And it’s

Tom: [00:23:07] Discouraging, very.

Eve: [00:23:07] Yeah, very discouraging. So, if a developer has access to your sort of capital, which is really hard to assemble by the sounds of it, should they have some sort of reciprocal responsibilities?

Tom: [00:23:21] Yes, that is a condition of a lot of our financing. So, we’re looking to have our borrowers support small businesses or minority businesses or to rent more affordable housing or to populate their buildings with some nonprofit that’s providing services.

Eve: [00:23:39] So there is an impact goal, it’s not just about, you know, building a building in a place where no one’s built it before, it’s about building a building with a purpose.

Tom: [00:23:48] Absolutely. We basically say we need to see how our investment is supporting some low-income end user. Are they a consumer, are they a resident, are they a recipient of some services? But we need to see how you’re interacting with low-income people, not just that you’re in their neighborhood and ignoring them. You have to be improving their life. Otherwise, we’re not the right fit.

Eve: [00:24:10] And how do you prove that? What proof do they give you? What evidence?

Tom: [00:24:14] Yeah. You know, some of it is, have they done stuff like this before that we can look at? We look at projections and kind of what they’re planning to do, and then we do a lot of follow up after the project is done. We do annual or semi-annual reporting. We go out to the sites. As a local investor we can get to these projects very easily. We have them report on their sort of impacts. We talk to other people who might know them, who can sort of speak to the impact that they’re having. So there’s a lot of oversight that goes way beyond the checking their covenants and their financial ratios.

Eve: [00:24:47] Right, right, right. So this is really intense work, Tom, for small loans.

Tom: [00:24:52] Yes, it is.

Eve: [00:24:53] Do you limit how small a loan will be because of this? Or do you look at all comers, no matter the size?

Tom: [00:25:00] Yeah, we don’t do microloans as they call it, which is sort of 50,000 and less, but we have some loans that are around the hundred, two hundred thousand dollars.

Eve: [00:25:09] That’s really small.

Tom: [00:25:10] It is small, but we also go up to, I think, six million is our loan limit now from our CDFI loan fund. So, it’s a balance for us. You know, I think a lot of investors look at the return on every single investment. Is it worth my time to do this one deal? And we look at it as a portfolio, we realize that we might make some big loans that turn a nice interest payoff to us and we might do some small loans that, if we were really tracking our time on it, we’re probably losing money. But we look at it as an ecosystem, a portfolio approach. And that lets us, what it actually pays dividends both socially and economically to us is that a lot of those smaller things we’re investing in are giving us information and ideas that can be replicated or scaled up later. And they’re the seeds for something new and that can become a whole new product line or a business line for us to make the kinds of investment returns we need to stay afloat.

Eve: [00:26:11] Interesting. I want to ask one other question about this. So, you provide debt. How much equity do you require of these businesses?

Tom: [00:26:21] It varies. We have lent unsecured loans, for example, to a lot of affordable housing developers. They don’t own the land. Maybe they’re going to do a ground lease. So, we have given them a couple million dollars unsecured. It’s really based on their reputation. So, they have no equity, we’re their equity at that point, at least. We’ve done construction and permanent loans where our borrowers have had, you know, five or 10 percent equity in because they just don’t have enough capital. So we try to be flexible.

Eve: [00:26:52] Well, that’s wildly different than banks, right?

Tom: [00:26:56] Very much so.

Eve: [00:26:57] Which are really at 35 percent, which makes it almost impossible for someone who’s trying to build a business for themselves in real estate for the first time to even find a bank to talk to.

Tom: [00:27:09] That’s exactly right. Our standard policy is 85 percent loan to value, but we make exceptions, we really do. And we work with folks on how to bridge that gap if everything else is checking out.

Eve: [00:27:22] So I’m going to ask you one more question because we met before this virtually, sort of, do you think that investment crowdfunding can play a role in building community capital?

Tom: [00:27:34] I do.

Eve: [00:27:35] And I ask you this question because we raised money for a project that I believe Genesis LA loaned the funds for. And actually, often banks we work with don’t like the idea of crowdfunding. So I’m wondering if CDFIs on the whole are a little more entrepreneurial? See the possibilities?

Tom: [00:27:58] Yes, we do. We absolutely do. We were involved in an eight-unit bungalow court that Small Change raised equity of $100,000. It was a great pairing, I think, because it helped bring the traditional equity capital into these projects and sort of de-risks the loan for us. We don’t have to be thinking of that going to above that policy limit. And it really helps make deals look more traditional, but through the grassroots, and I think it’s a tremendous opportunity going forward.

Eve: [00:28:28] And what I love for that project on our side is the speed with which they raised the money because people really, they want to help. And it was it’s a little, it’s a project for formerly homeless people and people invested small amounts quickly. And so, you know, there’s this crowd of people out that want to participate, which is pretty fabulous, too. I think.

Tom: [00:28:51] It is.

Eve: [00:28:52] Big picture question. So, there’s this enormous disparity between the wealthy, the haves and the have nots, not only in what they own, but in how they go about banking and building a business. How do you think we need to think about our cities and neighborhoods and these types of business to make our country more equitable for everyone?

Tom: [00:29:17] Yeah, it’s a weighty question. I think we have a lot of soul-searching to do about the inequality that we still face. And really, what kind of investment is needed to give every person and every neighborhood in America the right opportunity to move forward. I have a board member who sort of said this once and I’ll paraphrase, but you really, you can’t have a meritocracy if people can’t have an education, have health care and have a roof over their head. And I think we can’t expect that some investment programs or a loan guarantee program or something of that sort is going to solve these issues if we haven’t taken care of those baseline things in communities. And I’m not saying that the government has to pay for all that sort of stuff, but I think we have to look at this as a public and a private partnership to get those baseline conditions sorted out so that, you know, lending and investing can work and can work more equitably than it does. But we have a deficit on just the basic conditions for a segment of our population and our geography in this country that we’ve never really, I think, taken a serious effort to resolve.

Eve: [00:30:41] No, and I think it’s becoming more and more visible and obvious every day. As you were describing the CDFI system, I’m thinking, well, it’s two different systems for two different groups of people in one country, because you know, the one system, the big one, the banking system just doesn’t service everyone for whatever reason, so that’s a little disturbing. Ok, final question, what’s next for you?

Tom: [00:31:13] We are getting more programmatic. We’re trying, to some of the points that you just mentioned, we’re trying to get on the front end of some of these challenges and not just be a lender who’s investing in some good ideas that come our way, but how do we start to change some of these systems? How do we close the the homeownership gap in this country, which is a major wealth generator for those who can get in, for example? How do we reform some of the ways we go about building affordable housing? It’s sort of a singular system now, it’s terribly inefficient, it’s very expensive, and it leaves a lot of good ideas on the sidelines. So, we’re really trying to figure out how can we get in to some of these things much earlier, not just as a traditional lender, but as sort of a someone at the development table with our partners. There’s another peer CDFI leader who once said something along these lines, and I love it because we basically are trying to do the same thing, which is, when the kinds of projects we want to see don’t exist, sometimes we just have to go out there even as CDFIs and create them ourselves. And so, we really see our role increasingly being, how do we get in on the incubation side than just on when the projects ready for financing. And I think that is part certainly not all, but part of how we begin to address some of those issues that you said about the great inequalities in the United States.

Eve: [00:32:39] Well, thank you very much, Tom. I’ve really enjoyed it. I learned a lot more about CDFIs than I knew. A little more depressed now, but I think we’re going in the right direction.

Tom: [00:32:49] Yeah, it’s an imperfect system. I think we as CDFIs see it as how do we get big enough that we’re like a true peer to the banking system or a subset of the banking system? And I think, like I said, it’s great to get scaled up, but we also can’t lose the other things that don’t fit in the big box, right? And that’s where there’s always nuance. There’s always a niche we have to make sure we address.

Eve: [00:33:15] Well, thank you.

Tom: [00:33:16] Thank you.

Eve: [00:33:28] With 52,500 clients served and 1734 housing units funded, Tom is happily chugging away on making impact where it matters.

Eve: [00:33:47] You can find out more about this episode or others you might have missed on the show notes page at our website RethinkRealEstateForGood.co. There’s lots to listen to there. A special thanks to David Allardice for his excellent editing of this podcast and original music. And thanks to you for spending your time with me today. We’ll talk again soon but for now, this is Eve Picker signing off to go make some change.

Image courtesy of Tom De Simone

Foreclosure free.

February 9, 2022

John Green is a developer and investor who sees opportunity in a real estate market that innovates. With well over a decade of experience in real estate and finance, he co-founded Blackstar Stability (“BSS”) modeled on two proven programs that were created and operated by John and his co-founders. These programs began at the state-level and were scaled to the national level using both public and private funding. BSS is built using the lessons learned from running the program amid the 2007 Global Financial Crisis and is designed from the ground up using a double-bottom line business model that creates compelling risk-adjusted returns for investors while generating significant benefits for low-income and middle-income families and communities.

Their business model started after the Global Financial Crisis (GFC) back in 2007. They started with a state-funded program designed to keep families in their homes following the housing market downturn and recession. The program helped families with substantial negative equity and focused on loan modifications to re-adjust the principal balance and monthly payment on their loans. Their state-funded program was a great success. They successfully helped hundreds of families stay in their homes despite initially being underwater. So they went national by leveraging private capital, still targeting low-income, moderate income, and minority communities that were slow to reach full recovery following the Great Recession.

A co-founding principal of Blackstar Real Estate Partners, John Green directs firm-wide strategic planning, and leads the investment management efforts. John has over 18 years of real estate and finance experience, and has managed approximately $5 billion in commercial, multifamily residential and mixed-use properties in greater Washington, D.C.; New York City; Baltimore; San Francisco; and other major metropolitan areas within the United States. For the decade prior to founding Blackstar, he served as Managing Director for MacFarlane Partners, a San Francisco based real estate private equity firm. In that role, John led all investment and asset management activities in the East Coast markets, which included acquisitions, dispositions, and financing of property investments. He also oversaw the development process of projects undertaken by the firm and its joint-venture partners. Overall, he was responsible for managing a portfolio consisting of over 2.75 million sf of commercial space, 7,500 apartment units, 400,000 sf of retail, 1,000 hotel keys, and over 10 million sf of potential development. Prior to joining MacFarlane Partners, John worked in the real estate development group of The Community Builders; and as an investment banker at Goldman, Sachs & Co. He also managed the business development efforts at Viacom Inc.

John earned his MBA from Harvard Business School and MPA from Harvard Kennedy School. He also holds a BS degree in Systems Engineering from the University of Virginia.

Read the podcast transcript here

Eve Picker: [00:00:09] Hi there. Thanks for joining me on Rethink Real Estate. For Good. I’m Eve Picker and I’m on a mission to make real estate work for everyone. I love real estate. Real estate makes places good or bad, rich or poor, beautiful or not. In this show, I’m interviewing the disruptors, those creative thinkers and doers that are shrugging off the status quo, in order to build better for everyone. If you haven’t already, check out all of my podcasts at our website RethinkRealEstateForGood.co, or you can find them at your favorite podcast station. You’ll find lots worth listening to, I’m sure.

Eve: [00:01:06] John Green is working on a very big idea with well over a decade of experience in real estate and finance, John has co-founded Black Star Stability, a program that uses a double bottom line business model to create compelling risk adjusted returns for investors while generating significant benefits for low income and middle-income families and communities. The program’s roots go back to the 2007 recession, when John ran a program which helped families with substantial negative equity and focused on loan modifications to readjust the principal balance and monthly payment on their loans. It was a great success, so they went national by leveraging private capital, still targeting low income, moderate income and minority communities that were slow to reach full recovery following the Great Recession. And minority communities that were slow to reach full recovery. This is social impact with a capital I.

Eve: [00:02:18] If you’d like to join me in my quest to rethink real estate, there are two simple things you can do. Share this podcast and go to RethinkRealEstateForGood.co, where you can subscribe to be the first to hear about my podcasts, blog posts and other goodies.

Eve: [00:02:48] Hi, John, thanks so much for joining me today, I’m really looking forward to talking with you.

John Green: [00:02:53] Oh, excited to talk. Thanks so much for having me.

Eve: [00:02:5] Good. So, you’ve had a pretty solid career in real estate, but now you’re focusing on one very specific sector of the market and that is assisting families facing foreclosure, if I understand it correctly. Why did you launch Blackstar Stability, which is the name of your company?

John: [00:03:13] We’ve launched Blackstar Stability, really to focus on what we consider high impact single family strategies, and in particular, we try to expand equitable ownership of affordable single-family properties. And we do that in some ways that we think are creative and unique. In particular we focus on strategies that attack predatory lending practices. And so, it’s just a surprisingly large and robust and consistent market that seems to present lots of opportunities to demonstrate that there are better ways of interacting with families and people. That you can create fair opportunities to finance properties that are not extractive, and so we’re happy to demonstrate market driven, scalable solutions toward that end.

Eve: [00:04:03] What pointed you in that direction? What made it important to you?

John: [00:04:09] Yeah. So, it’s issues of housing affordability and community building are ones that have always been of interest. You know, they’re issues that I’ve focused a lot of my time and attention on during grad school and the team that I put together, I would say, are folks who have had that as a common thread throughout their careers in various capacities. My Chief Investment Officer, Erik Sten, was a former housing commissioner for the city of Portland for more than 12 years and led an organization that focused on issues of homelessness, housing affordability, issues like that. My head of investments, Toks Ladejobi, and I worked together for more than a decade at a company called Macfarlane Partners. It’s a unique real estate private equity company based in the Bay Area that does primarily commercial real estate investment, but just has a uniquely strong appetite for public private partnerships. And this more complicated, thorny projects that result in robust community

Eve: [00:05:13] And something good, right?

John: [00:05:15] Oh, absolutely. Absolutely. And so, I focus on finding ways to use the various levers in the market to create outcomes that are pro-social. And so with Blackstar, we wanted to leverage a lot of those things that we have been doing with various sorts of large scale real estate and find ways to tap into this market. And housing affordability is at crisis levels in this country, and we see the single-family market, in particular the sort of small balance segment of the single-family market, as as a unique component that can serve as a big part of the solution. And so, for us, starting Blackstar Stability in this particular strategy, we thought a very creative way of being able to tackle those issues.

Eve: [00:05:59] So you started the company a while back. It sounds like it’s morphed into something slightly different. So you started it with government funds. Is that correct?

John: [00:06:09] No. Blackstar Stability has been all privately financed, but we structure our offerings as funds, at least to this point we have, and so the seed funding for the platform that we have right now is actually from catalytic funds, from an organization called Living Cities, which is a consortium of large financial institutions and foundations that are oriented around issues that help to address the racial equity gap. And so, you know, that became the sort of capital that helped launch this most recent platform that we’re executing.

Eve: [00:06:45] Interesting. And so how does it work, the program that you’ve put in place?

John: [00:06:50] What we do, in essence, is by large pools of single-family properties that are encumbered by generally predatory forms of seller financing. In particular, a pretty unique product called Contracts for Deed, which is a huge industry here in the United States, more than $200 billion industry and extraordinarily problematic. It’s existed for more than 100 years. We buy properties that are encumbered by those CFDs, we call them for short or similar sorts of problematic seller financing and generally at pretty significant discounts. And then we work with the families that occupy those homes to convert that form of seller financing into a more traditional mortgage. But we are resetting the terms of the debt pretty significantly. We’re reducing interest rates. We are, to the extent of properties underwater, reducing the principal balance, and we are extinguishing a lot of penalties and arrearages that generally have been applied in some, often predatory manner.

Eve: [00:07:53] And they grow really fast, with high interest rates. I know that’s awful.

John: [00:07:57] High interest rates and also, you know, just the sort of standards of practice in this space really mirror the sort of behavior that you would associate with payday lenders. So that sort. You know, it’s where the penalties are really an intentional part of the revenue stream in this space. And so, we reset the terms of the debt as we’re originating those mortgages, we’re generally taking performing pools of those CFDs and converting them into performing pools of mortgages. We hold in season them for a period of time to demonstrate payment performance and then sell them into the secondary market and recycle the capital. So, the focus is on completing a transaction that transfers title to these families. Because these CFDs are structured in a way where the sellers remain, the owners of the properties until the very last payments made. But the buyers take on not only possession, but all of the responsibilities of ownership, right? So, maintenance, insurance, taxes, those sorts of things and meet their obligations, so

Eve: [00:08:59] Do they realize what they’ve taken on, like how often are the owners simply unaware of what that contract meant?

John: [00:09:07] Yeah, generally not. Ta-Nehisi Coates had a great quote about it. He characterized these contracts as ones that combine all the responsibilities of homeownership with all the disadvantages of rentals and provides the benefits of neither. Generally, these families do not realize what they have. They think that they own the property and so they think and behave the way the typical owner would. So, they’re investing sweat equity and real capital into improving these places. And in a lot of cases, they’re accepting deferred maintenance obligations. So, they realize that they need to improve a property and they don’t realize that not only do they not own it, but that if they are delinquent, even once, that they could lose everything. And lose it in a process that’s much more aggressive than the sort of foreclosure process that you would associate the mortgage, right? It’s a process called forfeiture. And what happens is it’s essentially a breach of contract. And just think a very aggressive form of eviction.

Eve: [00:10:09] Wow. And so, you must have seen that accelerate during the pandemic when people lost their jobs, right?

John: [00:10:16] You know, we saw a really big acceleration of it actually after the global financial crisis. And I think we had a really big fear that it would accelerate a lot during the pandemic. We don’t have a lot of evidence at the moment that specifically underscores whether there’s been a big shift in the velocity of it after the pandemic. Part of what makes it hard to make those judgments is, it’s a market that’s intentionally shrouded in darkness. It’s relatively opaque because it’s largely unregulated at the federal level. It’s subject mostly to a patchwork of state level regs, and the states are inconsistent about requiring things as fundamental as recording those contracts. And even where they are required by law, it tends to be very poorly enforced. There was a study that was done a few years ago in Texas, which is one of the states that actually does require by-law to record these contracts. What that research effort found was that more than two thirds of the contracts that the research team was able to identify were not recorded, despite the fact that they’re required by law in Texas. So, nationally, the stats tend to be very inconsistent, and the best source of information for them historically had been the American Housing Survey, which is part of the U.S. Census. But all the questions related to these CFDs were pulled in two thousand nine.

Eve: [00:11:36] Why? Why were they pulled?

John: [00:11:39] Not entirely clear to me. It’s a fragmented market where the information tends to be hard to, especially nationally.

Eve: [00:11:48] Purposefully hard. So, you know, you talked about, what was it $100 billion market? More?

John: [00:11:53] No, we think it’s more than $200 billion industry. It’s more than five percent of all single family that’s not occupied by renters in the U.S.

Eve: [00:12:03] That’s what I was wondering what, how many homes are we talking about?

John: [00:12:07] Yeah, we’ve seen stats that suggest more than four million families. We’ve seen stats that say over nine, but more of them seem to be, you know, in the sort of the estimates and the plus minus four million family range.

Eve: [00:12:20] Wow. Ok, so how many homeowners have you impacted so far?

John: [00:12:26] We have a portfolio that’s relatively modest at this point. It’s about 200 properties that we are working with those families, and we’ve converted more than a quarter of those into mortgages. But we’re in the process of raising a fund to actively execute on this strategy. So, the portfolio that we have was basically the proof of concept and we are raising a fund to be able to do more of that activity.

Eve: [00:12:52] Okay. And then, like, you know, where are these homes? Is there any type of demographic or is it just anywhere, anyone who signed a contract like this?

John: [00:13:04] Yeah, you tend to see the most in places where the consumer regulations are weakest at the state level and where there are high concentrations of properties that are low value. Think less than $100,000. And so, geographically, we see that overweighted in the Midwest and the South, especially the Southeast and you know, that’s reflected in the portfolio that we have now. You know, again, our portfolio now is roughly 200 properties, you know? Over time, we’ll serve thousands. But in our pipeline right now we have more than a thousand units in pipeline, and it generally reflects that as well.

Eve: [00:13:37] And what about racially? Is it?

John: [00:13:41] Yeah, it is an issue that disproportionately affects black and brown communities. The Hispanic and Black populations are consistently overrepresented with respect to this, and it stands to reason. This is a relic of the redlining era and there are some very direct lines. At one point, this was the predominant form of housing finance for black people in America. And so there are some studies that really, really focus on that. You know, essentially, if you think about what gives oxygen to a product like this to exist, it is primarily the lack of access to traditional mortgages, right? And so in that vacuum, products like this have the capacity to thrive. So, when families were frozen out of the traditional mortgage markets, their means of housing finance, you know, reverts to something like this. Duke University did a study just a couple of years ago. It was focused on the city of Chicago during the housing boom from the 50s, during the 50s and 60s and what they found was fascinating. It was that somewhere between 75 and 95 percent of all transactions involving black buyers were financed with a CFD.

Eve: [00:14:51] Oh!

John: [00:14:53] Or something similar. And that somewhere between three and four billion dollars was expropriated from their hands into profiteers. And the practice is just absolutely malignant. You know, it’s in the same communities that mortgages wouldn’t be offered to families. Loans were extended to investors who then, in turn, went and sold these properties on, on a contract. But the contract buyers’ rights are basically subordinate to everyone else’s. And so if the owner of the property, despite being paid by the contract buyer, didn’t pay the mortgage that they had taken out on the property or the loan in whatever form if they didn’t pay taxes. All of those rights were senior and superior to the rights of the contract buyer. So even if you never missed a payment as a buyer, you could be kicked out of your home because of the actions of the seller. The seller doesn’t actually have to even provide a clean title to the family until the very last payment’s made and less than one in five of these transactions ever resulted in the families taking ownership.

Eve: [00:16:08] It’s actually completely heartbreaking. By the time you talk to these families, what shape are they in? They must be like battle scarred.

John: [00:16:18] Depends on whether something’s gone wrong, and it depends on how much they realize they’ve been had, right? When we look at these, there’s kind of four categories of problems we tend to observe, you know. So, first is that sort of illusion of ownership that I mentioned, right? That, you know, most don’t realize until too late that they don’t already own the home. The second is that these tend to happen at above market prices. Right? So, in our portfolio, the properties we purchased averaged roughly 10 percent interest rates. In our pipeline, the rates get as high as 18 to 20 percent. So predatory usurious sorts of range of rates, but they also tend to happen at prices that are well in excess of the property value, right? So, we have a pretty clear line of sight into kind of when these transactions were struck. So, in the portfolio that we purchased, a lot of those were REO that were purchased, you know, after the housing crisis. A lot of Fannie and Freddie product in particular. And so, what you would see was that a lot of those properties were purchased at rock bottom prices. They were marked up three to five X. And with no improvements being made to them, they were sold one to two quarters later at these huge markups. That would be a fantastic profit for anyone if it had any bearing on the actual value of the property, but they didn’t.

John: [00:17:42] So, you know, the way that it works from a buyer’s perspective feels pretty rational, right? It’s, they’re not focused on the comparison to mortgage interest rates or to the comparable property values. They’re not looking at comps, they’re not looking at mortgages, they’re looking at the monthly cost. And they’re comparing it to how much rent otherwise costs in their neighborhood. They make what feels like a rational decision. I’ll pay about what I’m paying for rent, or maybe a little more for the prospect of becoming a homeowner. Right? And I think I can afford that. And so I’ll sign up for this deal that doesn’t require a huge down payment and is pretty painless, and they don’t realize that you don’t have to pay much more than your rent to have a deal that’s not a that’s not a fair deal. It’s a very, very much a one-sided deal. So, just quickly, the other issues, you know, the obligations travel without the benefits, right? So, most of these families have no rights to sell or transfer their property. And it’s a mixed bag as to whether they can even deduct the interest from their taxes the way you would a traditional mortgage.

John: [00:18:56] Meanwhile, as I said, they’re responsible for maintenance, insurance, taxes, all that sort of thing. And then lastly, they’re just very few consumer protections. It’s just essentially unregulated at the federal level. The states are inconsistent, so there are very few property disclosures, no truth in lending standards. None of the typical process you associate with home buying. So, no appraisals, no home inspections. So, this very vulnerable population that generally is less experienced and less sophisticated about the home purchase process is exposed to just a very much one-sided transaction. And that sort of power imbalance and the asymmetric information all inures to the benefit of these sellers. And many of these sellers kind of characterize themselves as, you know, white knights who are intending to make the home buying process easy. But, you know, they set up a process that condemns these families to failure. It just, they’re built to fail. And in many cases to create a cycle of having the families responsible for fixing up any problems with the home, with paying exorbitantly while they’re there, very quickly covering the seller’s basis and then to the extent that they turn out, they just quickly replace them with another family.

Eve: [00:20:16] Yeah, I mean, it’s clearly a very good deal for them. It’s pretty shocking that it’s poorly regulated. So, with around four million homes like this in the country, what dent in that do you hope to make?

John: [00:20:28] Yeah, I think, you know, more than anything, this fund will be the first and what we hope will be a series of funds that have increasing impact and scale, you know, toward the issue. But I think one of the most important things we can do is demonstrate that there’s a better way to finance these and to solve for this, and that you don’t have to charge 18 and 20 percent, that you don’t have to charge 10 percent to finance these properties. And I think we have just a general thesis that the risk is being mispriced by the market for these families and for these borrowers. And so that if the more that we can unveil the, you know, the reality, provide the data that supports that, provide the sort of track record that supports that there’s an approach that’s scalable and market driven, we hope that we can invite the sort of activity that helps to collectively solve for that issue, but also that helps to support policy, that provides some common sense measures to better protect the consumers involved.

Eve: [00:21:24] That’s going to be the heavy lift, probably, right? The policy?

John: [00:21:29] Yeah, no, absolutely. I think there are a lot of folks who are spying the issue and have thoughts about it. You know, there’s a sensitivity to the issue that folks are mindful not to throw out the baby with the bathwater, right? Non-profits and other institutions use these CFDs. I would say, you know, there are a lot of benign actors that use this to create pathways to ownership, using the same flexibility and very loose regulations to be able to provide a well-intentioned opportunity to families. But much more often, that flexibility is abused at much larger scale. And so there’s a desire to be able to find ways to preserve the benefits of it to have that capacity, while finding ways to eliminate the worst of what a bad faith actor might do.

Eve: [00:22:23] So you have investors, it sounds like institutional investors in this thing that you’re building. What are your investors looking for in terms of return? What can you give them?

John: [00:22:33] Our investors, I would say not necessarily institutional. Institutional through a different lens, right? So the sort of strategies that we executed previously with the company that I was with before the, you know, a very traditional institutional manager where pension funds, insurance companies, reinsurers, those sorts of things. That’s not the investor profile that we have today. We have, I would say, a mission-oriented coalition of investors that’s a combination of family offices, some foundations, some large financial institutions, but generally through their social impact arms or community development arms that are more than, as opposed to being concessionary in terms of their return expectations, they have more impact oriented-goals in tandem with their return expectations. And they have a bit more patience with their capital. In terms of the returns, you know, generally speaking, you’re thinking low double digit net returns.

Eve: [00:23:37] Which is pretty nice for anyone doing anything, let alone someone doing something that’s impactful and important.

John: [00:23:45] Yeah, absolutely. Absolutely. Yeah, I think, you know, our argument is that these are compelling risk-adjusted returns by any objective measure and that the impact-oriented nature of what we do is just, it’s inherent in the action. You know, I think there are a lot of impact strategies that have the capacity to generate impact. But you know, it’s, you don’t find out, you don’t figure out until much later whether or not you’ve accomplished that. I think, you know, for us, you know, kind of the very nature of what we do, if we’re successful at generating return, it will be because we’re accomplishing what we’ve said. And so, you know, I think our investors find that, you know, important as well. It’s, the strategy is unique, if only in that, whereas most affordable strategies today tend to focus on multifamily and rental, ours are focused on single family and ownership. And each of those are, you know, tricky to solve for various reasons.

Eve: [00:24:42] So what’s the really long-term goal?

John: [00:24:46] I think the long-term goal from our perspective is to build a better mousetrap for small-balance mortgage lending. And I think, you know, what we have is a unique way of driving activity using the activity with the CFDs to better understand the dynamics of that market, to work with an audience that uniquely demands it and to be able to provide solutions that hopefully not only solve the issue for them but help pre-empt the issue from occurring at all. You know, if you look nationally, less than 30 percent of all properties that are $70,000 or less are financed with the traditional mortgage. And the reason for that is simple. It’s the fixed costs of originating a mortgage are essentially the same for $50,000 mortgage as a $500,000 mortgage. And so [???] tends not to produce many of the former. And so that leaves a huge gap that provides the air space for a product like CFDs to continue to thrive. So, I think one of the most effective ways for us to be able to preserve naturally occurring affordable housing in this country, and for us to be able to promote the sort of reinvestment in that sort of product, is to give families the capacity to be able to finance those transactions in a fair and equitable manner. And so, you know, for us to be able to become an increasingly important player in helping to facilitate that, you know, really is the the long game for Blackstar.

Eve: [00:26:21] Okay. So, I’m going to shift gears a bit. I just want to talk to you generally as a Black developer, what challenges you’ve faced over the years?

John: [00:26:32] Sure. The real estate industry is…

Eve: [00:26:36] Homogenous?

John: [00:26:39] To say the least. It is incredible that it should be the, by far the largest asset class globally, how homogenous it is. You know, the EEOC in the U.S. had done some studies over time looking at the executive ranks of real estate leadership. You know, what’s incredible is from 2010 to 2015, the stats got worse. It went from bad to worse. It was senior executives and leadership in real estate companies went from about three percent in 2010 to about two percent in 2015. It’s just dramatically underrepresented. And so, you don’t see people of color populating the ranks of leadership. You don’t see it among the people who are allocating capital, and you certainly see a huge underrepresentation of people who are accessing that capital. And so, it has some of the ripple effects that we were talking about before. You don’t see the same level of investment into a lot of these communities. You don’t see the sort of thoughtful, continuous rebuilding and reinvestment that’s required to allow participation. And that has very direct implications into the lack of opportunity to generate multiple multigenerational wealth, to be able to close the wealth gap that has persisted and grown to extraordinary levels in this country. And you see that across, you know, essentially every role within the industry. You see the deficit of contractors of of practical trades, you see the deficit in the bonding capacity of those folks. So, this sort of asymmetry of both the roles that allow for the execution and the building of wealth, as well as the ones that control them, to be problematic at every level. You see that in a place like Washington, D.C., where I reside, that is a majority minority city. yet in that same study by the EEOC, the respondents who were characterized, self-reporting race, who were the leadership of real estate companies were ninety-six percent white. You certainly see a huge disparity in terms of gender as well.

Eve: [00:29:08] Oh, I should. I should note here that I was the only female developer in Pittsburgh for quite a few years, which is completely, I mean, I’m white, so, it’s just the whole thing is completely shocking.

John: [00:29:22] It is incredible but unsurprising. And that’s what’s unfortunate. And so, I’m encouraged that there seems to be more acknowledgement of that today and that there does seem to be at least a desire to do something about it.

Eve: [00:29:36] So the developers we work with on Small Change who are, you know, minorities have said to me that the hardest thing for them is access to capital. And out of all of those things that you listed, access to capital is still the most difficult. And I think that’s because of what they look like. And you know, I had a really interesting conversation with someone I interviewed who is actually helping support to minority developers purchase a building. And he said they couldn’t get a bank to talk to them until he submitted the prospectus to the bank without their photographs. So, while redlining is not supposed to be happening, you know, how do we even begin to address this?

John: [00:30:23] Yeah, no, absolutely. So, I think, you know, part of it goes to holding accountable the allocation of capital and ensuring that the composition of the organizations who are allocating capital represent more diverse interests, are more diverse themselves and are held to task and actually measured by virtue, amongst other performance indicators, of how they’re how they’re performing on that. Ultimately, if you look at the organizations that we consider institutional investment, they represent very diverse coalitions of people, right? If you look at pension funds and the composition of the workforce that those pensions represent, they’re diverse. There’s not this gender imbalance. There’s not this, the same sort of racial disparity. And in many cases, it’s, you know, may cut the other way, right? But you don’t see those interests being reflected in the communities necessarily, being invested in, and certainly not to the composition of the sort of managers and people with the lived experience that may better reflect. So, I think first holding those huge institutions that tend to be the primary source of capital for the largest of real estate execution, and then those firms that they are allocating capital to that are making individual deal- and manager-level investments, right, that those allocators themselves be more diverse and representative in their various ways, and that opportunities that they invest in, you know, reflect some level of diversity.

Eve: [00:31:59] I’m listening to you, but I’m completely overwhelmed at the prospect of actually getting there. It’s a very, very big problem. Do you think over the last three years that capital has begun to flow more to BIPOC communities, or to people who don’t look like a white male? There’s no other way to say it.

John: [00:32:24] Yeah, you know, what’s interesting is I think there are some trends that encourage me, although I’m careful not to overstate them, right? I think there has been this sort of increasing trend toward a democratization of capital in various forms, right? You know, the ascent of family offices really means that the sort of latitude of individual or smaller non-institutional investors that still control very significant capital to be able to invest in opportunities and managers with standards that sometimes allow for more flexible considerations around emerging managers, or to be able to directly influence the diversity of the candidates that they’re considering or the sorts of strategies that they’re supporting. That trend has been happening for organizations like yours, Eve, that help to provide for crowdfunding and for communities and smaller individuals that otherwise wouldn’t be able to access opportunities to be able to do it. And I think that, increasingly, the focus even amongst large institutions toward ESG-related goals, and that those institutions themselves are being held accountable, and that by extension, they are holding their managers more accountable, you know, certainly help to improve those trends. I think this sort of social reckoning that was initiated following the death of George Floyd and this sort of more public acknowledgement that the disparities exist, because before there really wasn’t even that, and this sort of acceptance that something needs to be done about it, encourages me that there will be at least more focus on it. I think that time will tell, but a lot of the rhetoric hasn’t necessarily met the reality to this point. And I think that, you know, we have to find ways to establish enduring solutions, you know, ones that create a real pipeline of talent, a real pipeline that will be more continuous in terms of that sort of access to capital.

John: [00:34:30] That it’s not just a feature of a small moment that’s quickly extinguished, but something that you know, provides more tectonic and secular change that, you know, changes the way that we think and act. There’s so much tumult and change that’s wrought by everything going on in the world right now. That the pandemic has helped to accelerate things like remote working trends and people’s willingness to move away for however long from, you know, from city centers and from having to live as close to work as they did and changing the sorts of places that people are choosing to spend their time, that some of these things may affect the way that opportunities will unfold over the next decade. And you know what’s wrought by that or lots of opportunities to think about how we’re going to affect the built environment and the way that we, the ways that we live, work and play together. And so, I think there’ll be tremendous opportunity for the folks who are able to be a part of figuring out and executing on that. At the same time, technology is having an increasing role in the way that real estate strategies are executed. And so that just provides avenues for a different sort of cast of characters to influence and to benefit economically. So, I’m encouraged that at the same time, some of these considerations around how access to capital and who the leadership is comprised by are happening, that some of these, you know, big, important. Market moving changes or otherwise happening because there are a lot of opportunities that’ll abound.

Eve: [00:36:07] It really does feel a little bit like the rise of the rest, doesn’t it?

John: [00:36:11] In some ways, absolutely so.

Eve: [00:36:15] So, yeah. So, also one last thing. You are one of a cohort in a renowned accelerated program called the Turner Housing Lab. And I’m just wondering what you’re hoping to get out of the program and how it’s going.

John: [00:36:32] The program is actually nearing its end now, unfortunately for our cohort, but it has been a fantastic experience. Michelle Boyd and the team there at the Turner Center, as well as all of the members of our cohort, have just been fantastic to interact with. I think, you know, for us, it’s really helped to provide access to a lot of perspective. There are just so many innovative housing strategies that are always being conceived that to have this, you know, to be a part and have access to the sort of hub of that sort of activity, the conversations that are constantly going on, has been phenomenal. You know, the nature of what we do is simple at the highest level, but in the practical execution of it, just incredibly complex for a number of reasons. So, to have access to resources like that to help you know, detangle and consider some of the thornier areas has been fantastic. And then, even though the members of our cohort all have very different strategies, the challenges that we face are not as distinct, right? So, to find the sort of common threads and to be able to benefit from one another’s perspective and to challenge your own thinking about the way that you execute your own business or that you consider your market or to recognize some of your own biases, you know, and how they may influence the way you attack opportunity, has just been tremendous. And so, you know, the advisors that have been involved, the, you know, the resources at the center and the peer learnings from our cohort members have all been fantastic.

Eve: [00:38:15] It’s amazing to me how an absolute crisis around housing has just created this abundance of creativity because there are, as you said, so many solutions emerging, physical and programmatic and lending and in every corner of our society, so that gives me hope that together we can crack the problem. I’m not sure, but maybe, right?

John: [00:38:44] Absolutely. If we can’t crack it, we’ll put a big dent in it, for sure.

Eve: [00:38:48] Okay, so one final question what’s next for you?

John: [00:38:53] Prospects for Blackstar, so, in 2022, we are very much focused on growth. We have been fortunate in having pretty significant success and momentum so far in our fundraise. And so, we’re, in just a few weeks, we’ll be closing our second round, which will take us about halfway toward our $100 million fundraising goal. So, we’re hoping to close out our fund in 2022. We have a big pipeline, as I mentioned, more than a thousand units, so we’ll be busy closing and executing and operating. We’re expanding our lending relationships and so, lots of wood to chop. So, you know, what’s next for Blackstar is a big focus on growing the platform, on executing on the strategy and on finding ways to better serve the families that we support.

Eve: [00:39:43] I can’t wait to see how it goes.

John: [00:39:46] Thank you so much. We definitely appreciate it.

Eve: [00:39:59] And that’s how John planned to change the equation for so many people losing control of their homes and their lives.

Eve: [00:40:16] You can find out more about this episode or others you might have missed on the show notes page at our website RethinkRealEstateForGood.co. There’s lots to listen to there. A special thanks to David Allardice for his excellent editing of this podcast and original music, and thanks to you for spending your time with me today. We’ll talk again soon, but for now, this is Eve Picker signing off to go make some change.

Image courtesy of John Green,

Running on fumes.

January 26, 2022

John Liss is running on fumes.  He’s up very early every morning building his company FAST. And he’s doing something important and having fun.

John founded True Footage, with a Harvard business degree in hand, to help a rather sloppy industry get a little more accurate. A real estate data authentication platform built to streamline residential transactions, they provide AI-based residential transaction data for the purpose of reducing subjectivity in appraisals and tax assessments for home buyers, from inaccurate square footage to under-assessment for minority property owners. The company uses video, computer vision, and machine learning to offer products such as square footage certification, floorplan, and property data capture, enabling lenders to save time and standardize data. The company operates in 17 states and is the fastest growing appraisal provider in the country. John started his career as a real estate agent before moving into real estate private equity and development. He has a BA from Harvard where he wrote his thesis on the real estate brokerage industry and an MBA from Harvard Business School. 

Read the podcast transcript here

Eve Picker: [00:00:08] Hi there. Thanks for joining me on Rethink Real Estate. For Good. I’m Eve Picker and I’m on a mission to make real estate work for everyone. I love real estate. Real estate makes places good or bad, rich or poor, beautiful or not. In this show, I’m interviewing the disruptors, those creative thinkers and doers that are shrugging off the status quo, in order to build better for everyone. If you haven’t already, check out all of my podcasts at our website RethinkRealEstateForGood.co, or you can find them at your favorite podcast station. You’ll find lots worth listening to, I’m sure.

Eve: [00:01:06] John Liss is running on fumes. He’s up very early every morning, building his company, fast. And he’s doing something important and having fun. John has always been fascinated by the real estate industry, but, more often than not, John says people do not realize the true value of their real estate asset because the industry is a little sloppy. If someone enters 1100 square feet instead of 1200 square feet into a sales listing, then when it’s appraised, often using square footage comparisons, one hundred square feet of value is passed along to the buyer for free. Sometimes a subjective decision is made about a neighborhood or a street. And that, too might inaccurately value a property. John has set out to solve that problem with the company he launched in 2019, True Footage. They provide residential appraisals that are super accurate, using lidar and machine language-based software. Not only can they create faster turn times and more accurate underwriting for lenders, they are adding objectivity to a process that is often highly subjective and they are in demand. Over the last year, John has added 200 employees. He’s in 17 cities and he’s only just started.

[00:02:38] If you’d like to join me in my quest to rethink real estate, there are two simple things you can do. Share this podcast and go to RethinkRealEstateForGood.co, where you can subscribe to be the first to hear about my podcasts, blog posts and other goodies.

Eve: [00:03:01] Hi, John, thanks so much for joining me today.

John Liss: [00:03:04] Thanks for having me.

Eve: [00:03:05] I’m pretty excited about what you’re doing, but I wanted to start by going back to your thesis when you were at Harvard. You got a high honors for thesis on steering practices and I would like to know what steering practices are.

John: [00:03:20] Yeah, sure. So, my background has always been in the real estate industry. I started getting interested in it when I was about 12 years old. I grew up right outside of New York, and it was always a running joke in my family that I was going to become a real estate agent, but I actually decided to do that between high school and college. So, I took 15 months off and worked in a real estate office prior to going to undergrad. And so, then when I got to school, I knew that I wanted to incorporate real estate into my studies somehow and wrote my senior thesis on the residential brokerage industry. Doing an ethnographic study of New York City real estate industry. And New York City is a particular real estate market. Obviously, you have the highest prices in the country, but also you have building types that almost operate like country clubs. And those country club buildings are called cooperatives. Basically, it has in history have been very, kind of, drivers of segregation, I would say. And not just racial segregation, but also religious segregation, to the point where people knew which buildings accepted what kinds of people and then brokers would perpetuate those stereotypes by saying, oh, you can’t go to that, you can’t go to that building because they don’t like Jews there. Or you can’t go to that building because you don’t belong to your kids, don’t go to the right schools. And so that was kind of the history of New York. And obviously, over time, the city’s gotten better and the practice has dissipated a little bit, but it’s definitely a major part of the residential story on Manhattan.

Eve: [00:05:03] Interesting. So those are steering practices, right?

John: [00:05:09] Yeah, and you know, there’s been a lot of talk, now we’re in the appraisal industry, and there’s been a lot of talk about kind of what’s going on there. But I would actually argue that it starts in the brokerage space and appraisers have had to deal with kind of historical data that is, you know, punished by redlining and punished by some of these other practices, and it makes the job of the appraiser much more difficult because of kind of all of the upstream problems that are happening.

Eve: [00:05:35] So how did that influence your life? That thesis.

John: [00:05:40] Oh, I mean, I’ve been obsessed with real estate ever since I was little, and I always knew that I wanted to go into a career in the real estate industry. And I think another thing that I noticed in that thesis was just the use of data and how brokers use data and the importance of having clean and accurate data. I’ll tell you another part of the, not in the thesis, but later on in my journey in the real estate industry, I walked around New York City with a 3D camera. It was 23 pounds, so I looked a little ridiculous. And I measured properties and compared them to what was listed on Zillow or StreetEasy, which is the New York City version of Zillow. And I was finding discrepancy of 16 percent on average, and these are people that are buying houses for one thousand two thousand even nine thousand dollars per square foot. So, if you have this discrepancy and the brokers are reporting, you know, misreporting square footage, then you have a lot of people buying things that they don’t really know what they’re buying. And so, that kind of experience also informed my decision to eventually try to start a company that was all about objectivity and all about kind of getting to the right answers and making sure that the people who were determining those answers had all the tools they needed to deliver that service.

Eve: [00:07:01] So, the name is extremely appropriate. True footage is the name of your company, right?

John: [00:07:06] Yeah. So, the name definitely is from the square footage, but we’ve evolved immensely into an entire platform for appraising and beyond, so I’m really excited about kind of where we’ve been, but very excited about where we’re going.

Eve: [00:07:21] What are some examples of what goes wrong? Just, you know, besides in New York. There was an article recently about, in Northern California, about a black couple suing for a really lowball appraisal. They got a better one when they sent a white friend. Is that a problem that you can solve with your platform?

John: [00:07:45] Look, I think it’s important to note that ninety seven percent of appraisers are really, really good at their job. And so, there are some people that are really bad at their job.

Eve: [00:07:55] That’s true in every profession, right?

John: [00:07:57] Exactly. And I think there are people who, you know, have subconscious bias that affects their decision making. And again, that’s true in life. And we need to work hard to get, first of all, get those people out of the industry, but also provide tools to people to make sure that all of these instances are completely mitigated because it’s totally unacceptable, obviously. So, you know, those cases exist, and I think the main problem around kind of why this happens is just a lack of objectivity. Yeah, you can use technology to create more objective reports. So, one thing that we do is we have a ladder-based mapping solution that extracts square footage data using video, and we used adjustment technology that makes sure that our adjustments to the comparables are accurate and we have automated ways in which we report other parts of our data and make sure that some of the data that populates all the forms is done in the most transparent way. Because the problem is, a lot of the times, is the precedent data is terrible. So you have the MLS, where brokers are telling a story and they manipulate data in order to get across their vision of what they want to sell the property. And then you have County, which, you know, especially during COVID, they haven’t been out to assess a property in several years. And so, a lot of this information is extraordinarily stale. So that’s why the appraiser is more important than ever in terms of delivering accurate data to the equation because without them, you’re using data that is just oftentimes either purposely or im-purposely wrong.

Eve: [00:09:40] So that’s what True Footage does. Tell me exactly how it works, like do you have clients who come to you or, you know, how does this little business work?

John: [00:09:50] Yeah. So, I mean, we’re a full-service appraisal business and also a valuation business. So, what that means is we deliver appraisal reports, but we also can deliver alternative valuation reports as well. And we’re live in 17 states. We’ll be, call it in over 25 by next quarter. We have over two hundred employees and we’re working with over two hundred vendors already. So, what was a small little business is quickly resonating with banks and with customers, and we’re really excited about the progress, but really feel like we’re in the top of the first inning here.

Eve: [00:10:28] Wow, so are you in my state, Pennsylvania?

John: [00:10:33] We’re coming. We actually are looking at a Philadelphia office, but I know you’re in Pittsburgh, so we got to get…

Eve: [00:10:37] Oh yeah, it’s a big state. It’s the other end of it.

John: [00:10:40] Well, now that I met you, maybe we’ll get there faster.

Eve: [00:10:43] Yeah, OK. So, but still, who are your clients and how do they come to you?

John: [00:10:48] Yeah, so most of our customers are banks, and we develop relationships with them through all of our appraisers. So, we have appraisers around the country, they are best in class in each of their markets. We identify them, then we sign them on to the platform. And most of their banks are, you know, excited to work with them and continue to work with them. I think the way that the industry works is most banks have a scorecard system where appraisers are scored based on how accurate their reports are, how fast they get work done. And so, at a time like this, where volume is at an all-time high and the appraisals are taking longer than ever, people who are at the top of the scorecard are, continue to get more demand for their work because they’re good at their job. And so, we look for those people.

Eve: [00:11:37] Yeah. And actually, if any of our listeners don’t understand this, when you purchase a building and you go to the bank, the bank will order the appraisal. You don’t order the appraisal. The bank orders the appraisal. So, it’s a third-party discrete appraisal that they have control over, if you don’t provide one for them. So, I can see how banks would be like your most important customer for growth.

John: [00:12:00] Yeah, and I think that’s really important this third-party aspect, because obviously after 2009, what happened was that there was just not enough control, and a lot of the bad things happen. And so, the kind of third party component of the appraiser acting as an independent evaluator is an extraordinarily important part of the real estate engine in this country.

Eve: [00:12:25] So what’s been the feedback you’ve gotten from banks? What are they seeing in your appraisals and why are you growing so fast?

John: [00:12:33] I think everybody’s excited. You know, there’s a lot of change going on in the appraisal industry right now because of kind of, you know, the increased volume during COVID demonstrated a need for just faster and better reporting. I think generally what’s important to note is the appraisal industry, you have to deliver the reports in a way that is within the guidelines of Fannie and Freddie. And so. how the sausage is made is important but delivering the sausage in the fully compliant way is the most important thing, and that’s exactly what we do. So, the output kind of looks pretty similar to what a traditional appraisal model would look like. It’s more just kind of what’s going on internally to make sure that all of our data is done appropriately. The quality is high, and it’s delivered faster than other people in the market.

Eve: [00:13:24] Ok, so any favorite success stories? Any interesting facts on Earth?

John: [00:13:30] Well, that’s an interesting question. I can’t think of something right now but let me come back to you on that.

Eve: [00:13:36] Ok? And how long have you been in business for? You started. True Footage…

John: [00:13:42] So the idea came in business school, but we commercially launched on July 1st.

Eve: [00:13:48] And you’ve got 200 employees?

John: [00:13:51] Yes.

Eve: [00:13:52] Wow. You must not be sleeping much.

John: [00:13:56] I’m so excited, I’m not kidding, I beat my alarm clock by three hours every day. I literally am having the time of my life and more importantly, I think our appraising team is having a lot of fun. I mean, we have people that have been appraising for 30 plus years on the roster that said they’ve never had this much fun. So that’s kind of the best part of this all, is is getting buy-in from people that have been doing it much longer than I have and making sure that they’re super excited and pumped about kind of where this is going.

Eve: [00:14:27] Let me ask you, what did it take to launch? What happened before the launch?

John: [00:14:31] Oh God, a lot. I mean,

Eve: [00:14:33] That’s really what it’s all about, right?

John: [00:14:35] I had bad days. You know, I remembered like calling my ex-girlfriend once. I remember, just like worrying about kind of like, am I on the right track? There’s a lot of squirming. I had the idea originally that it was a square footage calculator. You know, I thought, why is it that, you know, we have our biggest asset in our lives, and we don’t know anything about it? There should be more verification and square footage is the biggest driver of value. And realize that that wasn’t enough of a business, and we needed to expand kind of the product offering. And obviously, COVID hit and what was a hardware product originally became a software product because Apple released their iPad that had Lidar in it. And there was so much literature going on about the appraisal industry around kind of the increased turn times and the issues around bias, which, you know, now the Biden administration is addressing. And I thought, wow, we had spent so much time building this technology. Let’s apply it to a broader industry. And that kind of was a big moment. We signed up. I got to work with my CTO who’s phenomenal, and he has a background in the appraisal industry as well. And we said, you know, let’s go at this and let’s spend the next six to nine months with our heads down building and then launch in the summer. And that’s kind of what we did.

Eve: [00:16:02] How long was that pre-launch period altogether, from idea to launch?

John: [00:16:07] Almost two years when I came up with the original idea. I was also in school. So, the innovation lab at school was an amazing place to bounce ideas and learn. And so that was kind of, I don’t want to say I was dragging my feet because I wasn’t, but it was definitely, you know, I knew once school ended, it was go time.

Eve: [00:16:29] So now you’ve launched, what are the biggest challenges you’re encountering now?

John: [00:16:36] That’s a good question. I think, you know, speed is an interesting one because obviously the incumbent banks have their own processes and just getting everyone on board and fast enough and getting order flow at the pace, we would like it. We obviously are appraisers are incredibly busy, but I think just generally getting everyone to move in sync together with all the different stakeholders is one. And we want to deliver more products. We have over five products in our kind of development phase right now. And so, I think just getting all of those out the door and delighting our customers is kind of our main focus right now. So, the main issue, I would say, is that we just want to get a lot done and there’s only twenty-four hours in the day.

Eve: [00:17:26] Actually, let’s go back to Lidar. What is Lidar?

John: [00:17:30] Lidar is a technology often used in autonomous cars that basically measures depth, and so it stands for light detection and ranging. And what it is is, when it’s embedded in all of the new kind of Apple products for virtual reality. Obviously, we’ve been seeing a lot about the Metaverse, et cetera. And so what it allows for is for using video to measure depth. And so, when you create a video measuring depth, you’re able to extract measurements and get to really accurate square footage data. I mean, you think about traditionally how floor plans are measured, and I had to, when I was an intern in my office, I would have to sit with the floor plan measure and watch him for four hours. And it was really with measuring tape or a single point laser if you were lucky.

Eve: [00:18:19] Right. Oh, a little tool that you roll on the ground, right?

John: [00:18:23] Exactly. You’re an architect, so you must have seen it before, right? And so, I mean, it’s crazy. So obviously with Lidar, you’re taking millions of points. It’s not just one point, and we like to think that all rooms are rectangles, but the truth is they’re not. And so having access to this lidar where you can create a map that’s much more dense in terms of the amount of points it’s collecting, is a huge value add, and also helps the appraiser save time. So, the appraiser is really happy because a lot of their risk has been mitigated. There’s nobody that’s going to come after them about the square footage because they know that it’s been validated by this technology.

Eve: [00:18:59] So tell me then, an appraiser’s job. I know what an appraiser does, but maybe most people don’t. It’s pretty tedious. What’s the job for you look like?

John: [00:19:09] Yeah, I think appraising is really cool and it’s something I wish, honestly, when I chose to be a broker, I might have chosen to kind of start as an appraiser because you really learn how to value things in the market. I mean, we have people that have leveraged their appraising career and gone into other parts of the real estate ecosystem on the side, and I think that’s really cool. What does an appraiser do? It’s all about valuation, so think of each property is almost like a little puzzle and you have to kind of get to what the value of that puzzle is. So, it starts with getting an order in and you have to bid on how much you think you should get paid for that appraisal, basically. And then you drive to the site or someone in your, your trainee drives to the site. And you conduct the inspection. You record all of the information around quality, condition, size and then you drive around, and depending on the bank, you have to shoot comparable properties for that. And then you go back to your desk and you kind of fill out a grid. And that grid is pulling comparable properties and then adjusting those comparable properties back towards the subject property to make sure that the subject property if you’re looking at [???]

Eve: [00:20:26] So you get like, I actually did an appraisal course and I passed it, but so, if you have two properties that are the same and one of them has a porch with a view, there’s going to be extra points for that. It’s going to have extra value or one of them has a garage and one does not. All of those things come into play, right?

John: [00:20:45] Exactly. And so, then you kind of arrive at an appraised value for that property and then based on what the contract price is for the house. Or if it’s a refi, you either get approved or not for that amount. And then if you’re under, you have to come up with cash in a purchase situation to kind of squeeze, fill that gap.

Eve: [00:21:07] And so, now with this new tool, everyone has an iPad?

John: [00:21:12] Yeah, all of appraisers have the Lidar iPad.

Eve: [00:21:15] And so they go out and they take a video of the space inside and they can get very, very accurate, true footage.

John: [00:21:22] Exactly. And I think also they can go back to that video and refer to it. If they forget, if they’re doing multiple inspections in a day and they’re like, oh, wait, which one was that? And so it’s much more kind of ability to check back.

Eve: [00:21:35] So your business is really, truly built on this new technology. You really couldn’t do it without it.

John: [00:21:40] Oh, absolutely. And I think, you know, there’s so much we’re adding on the data science side as well for the dust portion of the job that is really going to standardize and automate the report with the appraiser fully in the driving seat. I mean, we’ve seen what happens when big companies try to ignore the human at the end over the past couple of months, and it’s a disaster. So you’ve got to have an appraiser in the driving seat, otherwise your accuracy is going to be seriously doubted.

Eve: [00:22:08] Ok, so I’m going to ask, the other services that you’re planning. Can you talk about them yet?

John: [00:22:14] Yeah, I mean, it’s more just around different products within the valuation services umbrella, right? So, you know, an appraisal is the gold standard, but it’s not the most appropriate valuation in every instance. Sometimes people just need kind of a refresh of their valuation quarterly or something like that, and so we’re looking to expand the menu of offerings so that our customers can say, for this house, I need this type of report and for this house, I need that type of report. We’re building technology that will allow banks to spit in and address and then let us tell them what kind of report they might want.

Eve: [00:22:52] What about larger commercial buildings? Are you focusing on them at all? Because, you know, you just made me think about when I have to do refinancing or after five years when my mortgage expires on my 25,000 square foot little commercial building. The bank orders another appraisal from scratch, and that person has no information about the first appraisal.

John: [00:23:15] You just told me I’m not sleeping, and now you’re asking me to go into commercial. I think commercial is coming, but I think we’re really focused. Residential is awesome because it’s over a hundred and forty million properties. And so, let’s get that right. And then we can think about kind of next.

Eve: [00:23:33] Ok, so one last question what’s your big, hairy, audacious goal?

John: [00:23:40] My big, hairy, audacious goal. I’ve never heard it asked like that…

Eve: [00:23:44] It’s a BHAG. You don’t know what a BHAG is? A big hairy audacious goal?

John: [00:23:50] Is that an Australian?

Eve: [00:23:51] No, I don’t think so.

John: [00:23:54] Well, it shows what I know.

Eve: [00:23:55] It’s probably an older generation actually, John.

John: [00:24:00] We want to rebuild the residential data sector. We think that there’s a lot of, a lot left to be desired, and we think that appraisers are kind of in the prime position to be the leaders of that change. And that’s why we’re focused on appraisers being a part of the story and really kind of the cornerstone of that story. And we believe that access to accurate data is in the best interest of everybody involved. It’s in the best interest of the consumers and the homeowners. It’s in the best interest of the lending industry. It’s in the best interest of the U.S. government who’s backstopping all of this activity. And nobody solved the problem yet, and we’re on our way.

Eve: [00:24:42] Well, I’m super excited just listening to you. It sounds, I think it sounds fantastic. Thank you very much for spending some time with me today.

John: [00:24:50] Thank you so much. I really appreciate it.

Eve: [00:25:08] John is unpacking a tiny little piece of the real estate industry that could have a dramatic impact for everyday people. True Footage promises equitable appraisals no matter what neighborhood your house is in.

Eve: [00:25:33] You can find out more about this episode or others you might have missed on the show notes page at our website RethinkRealEstateForGood.co. There’s lots to listen to there. A special thanks to David Allardice for his excellent editing of this podcast and original music. And thanks to you for spending your time with me today. We’ll talk again soon, but for now, this is Eve Picker signing off to go make some change.

Image courtesy of John Liss, True Footage

« Previous Page
Next Page »

Primary Sidebar

sign up here

APPLY TO BE A PODCAST GUEST

More to See

(no title)

February 22, 2025

Bellevue Montgomery

February 11, 2025

West Lombard

January 28, 2025

FOLLOW

  • LinkedIn
  • RSS

Tag Cloud

Affordable housing Climate Community Creative economy Crowdfunding Design Development Environment Equity Finance FinTech Gentrification Impact Investing Mobility Offering Opportunity zones PropTech Technology Visionary Zoning

Footer

©rethinkrealestateforgood.co. The information contained on this website is for general information purposes only. Nothing on this website is intended as investment, legal, tax or accounting strategy or advice, or constitutes an offer to sell, solicit or buy securities.
 
Any projections discussed or made may not be accurate and do not guarantee a specific outcome. All projections or investments are subject to risk due to uncertainty and change, including the risk of loss, and past performance is not indicative of future results. You should make independent decisions and seek independent advice regarding investments or strategies mentioned on this website.

Recent

  • The Mulberry
  • Mount Vernon Plaza
  • The Seven
  • Real estate and women.
  • Oculis Domes.

Search

Categories

Climate Community Crowdfunding Development Equity Fintech Investing Mobility Proptech Visionary

 

Copyright © 2025 · Magazine Pro on Genesis Framework · WordPress · Log in