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Environment

A bold experiment in coal country.

March 18, 2020

Brandon Dennison founded Coalfield Development in 2011 to offer a unique workforce approach focused on transforming communities – a bold experiment in tackling the generational poverty West Virginia has long wrestled with.

This experiment grew out of his early memories while growing up in a comfortable middle-class family in West Virginia. Others were not so fortunate. West Virginia’s jobless rate is high. But Brandon noticed that people wanted to find work, even if only through odd jobs, and this memory stayed with him. While still at school, Brandon developed a business plan for Coalfield Development, the first step towards launching the nonprofit which is focused on countering the generational poverty and lack of economic opportunities in West Virginia.

Coalfield’s workforce model is called 33-6-3: 33 hours a week are spent in on-the-job training, along with participation in training workshops; six hours a week are devoted to community college and business classes for an associate degree in applied sciences; and three hours a week are committed to personal development coaching and life skills. 

Coalfield has since expanded into a family of small, social enterprises. Revitalize Appalachia is developing a green-collar workforce deployed on projects that include rejuvenating empty buildings, and which was pivotal to starting Solar Holler, southern West Virginia’s first solar installation company. Refresh Appalachia produces fresh, healthy, local food. Reintegrate Appalachia is part of a region-wide coalition to support people in recovery from drug addiction on the path to finding employment. And Reclaiming Appalachia Coalition is a multi-state network exploring more innovative, sustainable approaches to mine-land reclamation.

On the development side, since 2013, Coalfield Development has incubated two wood shops, a coffee shop and an antique mall. In addition to a 2019 Heinz Award, Coalfield was recognized in 2018 with a $1 million grant from the Rockefeller Foundation/Chan Zuckerberg Initiative to replicate their model in Appalachia. 

Insights and Inspirations

  • Brandon believes that the American small town is poised for a comeback.
  • He is most proud of the deep human development his programs deliver, where participants move from hopelessness to optimism and confidence.
  • Real estate projects tackled by Coalfield Development do much more than deliver a building. They house new enterprises, create jobs, and train people in a multitude of skills.

Information and Links

  • Refresh Appalachia is turning coal mines into farms.
  • Solar Holler is pursuing innovative approaches to bring solar within reach of people and places who have always been left out.
  • Revitalize Appalachia builds community-based construction projects along with on-the-job training. Crews are local and projects are green.
Read the podcast transcript here

Eve Picker: [00:00:08] Hi there. Thanks so much for joining me today for the latest episode of Impact Real Estate Investing.

[00:00:15] My guest today is Brandon Dennison, a young creative powerhouse working to bring an economy to mid-Appalachia. As a young adult, Brandon noticed the poverty and lack of jobs in the town he grew up in. That early memory stayed with him through his college years. While still at school, he launched Coalfield Development, which is focused on workforce development to counter the generational poverty and lack of economic opportunities in Western Virginia. While workforce development is the center of Brandon’s focus, that has also spilled over into creative, sustainable and community-centric real estate development. Brandon’s work has been recognized with a Heinz Award, and a $1 million grant from the Rockefeller Foundation/Chan Zuckerberg Initiative. You are going to want to hear all about it.

[00:01:24] Be sure to go to EvePicker.com to find out more about Brandon on the show notes page for this episode. And be sure to sign up for my newsletter so you can access information about impact real estate investing and get the latest news about the exciting projects on my crowdfunding platform, Small Change.

Eve: [00:01:58] Thanks so much for joining me today, Brandon.

Brandon Dennison: [00:02:01] Happy to be here. Thanks for having me.

Eve: [00:02:03] So, we are rebuilding the Appalachian economy from the ground up. That statement is front and center on the home page of Coalfield Development, the organization you founded and lead. Well, I’d love you to tell me exactly what that means.

Brandon: [00:02:20] Well, it is a bold statement. There’s no doubt about that. And we are trying to model and pioneer what a whole new and better and fairer and more sustainable economy can look like for our region. This is a region that’s been overdependent on coal for far too long and that overdependence has left us economically vulnerable. It’s also left our environment in a difficult situation, not as clean as it should be and it’s hurt, it’s ultimately hurt the fabric of our societies and our communities, as you can see with the growing opioid and addiction crisis that we’re in. So, at Coalfield, we know that we can’t re-employ every single unemployed person that’s out there in Appalachia, but we can model what a newer and better way of doing things can look like.

Eve: [00:03:13] So, you know, what does that modeling look like? Have you developed programs? What are you working on?

Brandon: [00:03:18] Yeah. So, we incubate, mostly from scratch, but also in partnership with other entrepreneurs, we incubate what we call social enterprises. These are business models that blend the compassion of the nonprofit world with the efficiencies of the for-profit world. And the enterprises are in new sectors of the economy where we can innovate and show what a more sustainable economy can look like. So, for example, we’ve helped start the first solar installation company in southern West Virginia. We have an organic agriculture company. We make t-shirts out of recycled plastics. We make wood furniture out of reclaimed lumber from dilapidated buildings, some very innovative businesses. And we use those businesses to put people back to work, and then to support their lifelong learning and development.

Eve: [00:04:06] And so how many businesses like that have you developed to date?

Brandon: [00:04:09] From scratch, we’ve helped start 11 new social enterprises that we own and operate. And then we’ve also invested in more than 50 other social enterprises throughout the region.

Eve: [00:04:21] That’s a lot. That’s over 60, already.

Brandon: [00:04:25] Yeah.

Eve: [00:04:26] And so that creates a lot of jobs. How many jobs have those enterprises created?

Brandon: [00:04:32] We’ve created more than 250 new jobs. And those are permanent positions. And we’ve trained over 1,000 people through our training programs.

Eve: [00:04:41] That’s that’s pretty amazing. So, tell me a little bit about the programs that you’ve developed, as well.

Brandon: [00:04:47] When we hire a person onto these social enterprises, we hire them according to what we call our 33, 6 and 3 model. This is how we organize the work week, 33 hours of paid work each week, six hours of classroom time. All of our crew members are working towards an associates degree at the local community college. And three hours a week of personal development, which is, essentially, it’s life stuff …

Eve: [00:05:15] Yeh.

Brandon: [00:05:15] … to help our people overcome the challenges that are getting in the way of their quality of life. So, it’s a very holistic model. And what we found is, whether it’s in agriculture or construction or manufacturing, the model’s replicable across different sectors of the economy.

Eve: [00:05:31] So, you’re also providing, I think, a lot of support services in a variety of programs, like you, you say you train people. How do you do that? What resources you provide them with?

Brandon: [00:05:43] So, this is a paid experience. The 33 hours, it’s paid work, it’s a real job. And then we do a scholarship for the “6” and the “3,” so none of our college students have student debt. And then we layer on some additional life support. We have a zero interest emergency loan program that folks can tap if they have an unexpected emergency. And we facilitate a personal development program, which is really its reflection, where part of those three hours we’re creating time for folks to really evaluate where they’re at in life, and sometimes for the first time, assess a future and how to attain that future.

Eve: [00:06:22] So, it sounds like you have a huge amount of support, I think you’re just probably telling me little pieces of it, for a lot of people. And what impact has that had? I mean, how are you measuring success? What does that look like to you?

Brandon: [00:06:40] Well, there are some easy ways to do that. And then there are some deeper ways to do that. What excites us is really the deep human development. When we see a person who’s been able to calm chaos in their life, and they’re now able to develop a life plan and goals and start to achieve those goals, and start to have a quality of life they never thought attainable. That’s why this organization really exists. So, we measure our success by jobs created, and businesses created, and people trained. But then we also, internally, every crew member has a monthly evaluation by which we track their professional development. And then every week we also have a personal reflection which actually monitors and tracks the improvements in the well-being of the person themselves. So, we can measure this through peer-reviewed surveys on things such as optimism and self-confidence and sense of self-agency and self-worth. And that’s harder to measure. but that’s really the magic of this organization, I think, are those deeper human, really, transformation is not too strong a word for what we see happen in people’s lives. We’ve seen people go from struggling with addiction to, all the way to becoming entrepreneurs. Folks who have been couch surfing and homeless to first time homeowners and opening savings accounts. So, I don’t think transformation would be too dramatic a word.

Eve: [00:08:10] No, absolutely not. That’s pretty remarkable. Tell me, how does real estate development fit into your model?

Brandon: [00:08:19] Yep. So, we have a niche with real estate where we take on older historic buildings. We use our locally hired construction crews to revitalize those buildings into mixed use, mixed income hubs for economic development. So, what I mean by mixed use, there’s usually an affordable housing component. We do the housing green and sustainable upstairs, and then downstairs there’s usually a small business component where we’re creating new space for new businesses to come into the communities. New social enterprises to open up shop. And then by mixed income, you know, we’re creating assets that are really accessible for people of all different incomes. And so, the real estate component really supports the personal development and the enterprise development strategies that we’ve already talked about. And it’s important for gaining community trust because it’s so tangible. I think sometimes there is a lot of cynicism down in southern West Virginia. There’ve been so many government programs and mission trips and charitable efforts that folks have become really skeptical about what it actually means for their lives. I think part of the reason our real estate component is so popular is it’s tangible. People see an empty building coming back to life. They see their neighbors moving in there, having a great place to live. They see new businesses opening and putting people to work. And it’s hard to deny that positive momentum.

Eve: [00:09:44] Yeah, that’s true. I think real estate is pretty fabulous that way. It’s sort of visible proof of change, right?

Brandon: [00:09:50] Yup, exactly.

Eve: [00:09:51] Yeah. How many projects have you completed?

Brandon: [00:09:55] I would have to add that up, exactly, but I’d say at least about a dozen. We have another three or four in our in our pipeline, right now.

Eve: [00:10:03] And your role in these projects, are you the developer, or do you help someone else who’s developing the project?

Brandon: [00:10:11] We are almost always the developer. So, we have the competency as an organization to put the finances together, to lead the community engagement, the community visioning. We’re usually the contractor. We’re a licensed general contractor. So, that creates local jobs through which we can use that 33, 6 and 3 model that I referenced earlier. Sometimes we’re the owner and manager, but not always.

Eve: [00:10:35] So, I have to ask if there’s something you don’t do?

Brandon: [00:10:40] (Laughter) That’s a fair question.

Eve: [00:10:41] Because you’re rattling off, like, an extraordinary number of accomplishments, and I’m sure there’s more tucked away that you’re not talking about.

Brandon: [00:10:48] So, I studied nonprofit management in graduate school, so I know the term “mission drift” and it’s always a concern. But kind of our theory of change for southern West Virginia is that things had gotten so stagnant and so, sometimes hopeless feeling, that what was needed were really were some bold experiments. And that it wasn’t enough to just pick one area and say, this is what we do and this is all we do. And so, we are into a lot of different things, but it’s actually kind of on purpose.

Eve: [00:11:19] Yeah, it sounds like you’re pretty happy about it, too, Brandon.

Brandon: [00:11:23] Yes. Because of those transformations, that I realize, it’s hard not to wake up excited about what we’re doing. This is where I’m born and raised. So, I love this place. I’m committed to this place. And to get to see people transform their lives and communities transform, you know, literally empty buildings transformed into new places of business. It’s inspiring to be a part of it.

Eve: [00:11:46] So, let me let me ask you, are you working in one town, city, or are you working all over the state?

Brandon: [00:11:55] We have partnerships all over the state now, and even a few outside of our state borders. But most of our work is focused in southern West Virginia, kind of near the Kentucky border.

Eve: [00:12:07] Okay. And tell me again what sort of problems? You, I know, there’s an opioid crisis, I mean, what sort of unemployment are you dealing with there? What’s happening economically in that part of the state?

Brandon: [00:12:21] Well, I’ve had to learn the hard way the difference between generational poverty and circumstantial poverty.

Eve: [00:12:28] Yeh.

Brandon: [00:12:28] Circumstantial poverty, you have folks who have had stable income, have had good jobs and lose those jobs, and it is very scary. But there’s kind of a base or a foundation for them to rebuild off of. Whereas, with generational poverty, you’ve got several generations gone by without wealth and assets accumulating. And it’s just a deeper, more complex sort of challenge. And that’s the kind of challenge we’re facing in Central Appalachia and have been for generations. And so, that’s why our work goes so deep and long. You know, we’re creating actual jobs. These are two and a half year contracts. We’re sticking with people all the way through the end of their associates degree, which is, usually takes two and a half years. So, it’s more expensive, it takes longer, but it’s what’s required, given the complex generational challenges we’re staring down.

Eve: [00:13:20] What is unemployment like there?

Brandon: [00:13:23] Unemployment is, it’s always above the national average. But what actually stresses me out even more is the labor participation rate. Unemployment measures people who are out of the workforce, but are actively trying to get back into it.

Eve: [00:13:36] Right.

Brandon: [00:13:36] Whereas labor participation, that measures the number of folks who are trying to be in the workforce versus those who have totally given up. And we have a lot of counties where less than 50 percent of the working age population is in, actively in the workforce. And that, frightening. You can’t build a modern, healthy economy with a number like that.

Eve: [00:13:56] No. So, then what is your and your organization’s long term goal? What do you hope things will look like in 10 years?

Brandon: [00:14:03] This is why we’re so committed to starting new businesses ourselves. It’s not enough to just train a workforce for the businesses that exist because there’s just not enough economic activity happening right now to really build an economy for the future. And so, this is why the startup component of our work is so important.

Eve: [00:14:24] Yes. So, out of everything you’ve done, what do you think’s been most successful and perhaps what’s been least successful?

Brandon: [00:14:32] Well, one of our social enterprises was a coffee shop in a small town in southern West Virginia that we were very proud of. It was in a formerly vacant building. It was a beautiful project. It filled a need and a gap that wasn’t being met in the community. The idea for the coffee shop came out of community charrettes, But ultimately the coffee shop, it just didn’t make it financially. And I think what that reinforced for me, you know, retail businesses are going to struggle until we’ve rebuilt that economy to have outside investment coming in, to have businesses, like manufacturers or construction companies that really generate a multiplier effect, it’s gonna be tough for a retailer-type businesses to take hold. So, it was so sad to close the coffee shop, but we learned so much from that. And on the success side, I mean, I think of the human beings whose lives have transformed, the 250 new jobs that we’ve created. And ultimately, what those people as part of social enterprises have achieved, is they’ve modeled what a whole new and better economy can look like, especially when you think about that solar company.

Eve: [00:15:41] Yes.

Brandon: [00:15:41] To think that we’ve grown a solar installation company. It’s totally for-profit now. No grant money needed. We did that right in the heart of coal country. That’s a pretty bold accomplishment.

Eve: [00:15:51] That’s pretty bold. Yeah. Just going back to real estate a little bit.

Brandon: [00:15:56] Sure.

Eve: [00:15:57] I’ve done this sort of real estate project myself, and I’m wondering how you fund your projects.

Brandon: [00:16:03] It’s always a mix. We never like to do a project that can’t sustain at least some debt. You know, we feel like if it has to be 100 percent grant-funded, that’s probably not a good sign that it’s viable. And yet in our distressed communities, to expect a property to handle 100 percent debt service is not fair either.

Eve: [00:16:23] I don’t think you can expect that in too many places anymore, so, especially if you’re trying to build affordable housing where, you know, affordability depends on keeping debt down. So, it’s very tough. Yeah.

Brandon: [00:16:36] So, we almost always have a bank loan that, anywhere between 10 to 20 percent of the projects, sometimes more. And then we fundraise. And for the housing piece, the Federal Home Loan Bank of Pittsburgh has been a fantastic funding partner for us. And on the commercial side, we’ve had some good luck with the United States Economic Development Administration.

Eve: [00:16:59] Ok, creeping up to 40 percent would be a good thing, right?

Brandon: [00:17:03] Yeah.

Eve: [00:17:04] Yeah. I think given in Pittsburgh, projects that are in underserved neighborhoods typically need, maybe 40 percent of subsidy, and the market’s gotten pretty strong here. So, it’s very difficult. What you’re doing is very, very difficult. And what role does the community around you play in the funding of these projects?

Brandon: [00:17:24] Part of the problem with the generational breakdowns that I was referencing earlier, that means there’s not been an accumulation of wealth over the generations. And so we do not have a philanthropic base like what many urban areas have.

Eve: [00:17:40] Right.

Brandon: [00:17:41] Our local community foundation can really only do grants of five to ten thousand a pop. One in Charleston that can do a little bit better. So, we are really forced to look to the public sector for funding help and we’re forced to look outside of our region for folks who understand the oppression and the divestment that’s happened here, and are willing to help us try and rebuild a stronger base.

Eve: [00:18:06] Yes. So, that brings me to the question. You know, I have an equity crowdfunding platform. Do you think that could play a role in building communities for everyone where you work?

Brandon: [00:18:16] I think so. I think it’s a brilliant model. And I think, you know, to answer your question more directly from before, about the role of the community, what makes our projects really go is this the sense of community ownership. So, we start every project with multiple community town halls, and charrettes, and the community members actually sit down with the architects and help design these projects. So, we often times, even though Coalfield is technically the owner and the developer, there is a wide sense of connection and ownership to these buildings from community members themselves. And so I think that sort of approach that we take might very well make us a good fit for your crowdfunding approach.

Eve: [00:19:00] What community engagement tools have you use that have worked best?

Brandon: [00:19:05] We used to start with a charrette right out of the gate. We realized the charrettes go better when there’s more knowledge built up of the history of the building, and what’s possible and what’s not, given the funding source. And so, we start with the town hall, sometimes two or three, just to build the awareness of the history of the building and the funding sources at play.

Brandon: [00:19:26] Then we have a charrette, and sometimes more than one charrette, to actually let the community members sit down with the architects and have their fingerprints on the actual blueprints for these projects. And then we continue to engage the community once the properties are up and running. We hire local community members to staff these facilities. And we continue to lead community engagement efforts well into the future operations of the buildings.

Eve: [00:19:52] So, community engagement from beginning to end, right?

Brandon: [00:19:56] Yeah, absolutely.

Eve: [00:19:58] Going back to you. I’m just wondering what your background has been that’s led you down this path, creating this pretty amazing organization.

Brandon: [00:20:06] I was born and raised in southern West Virginia. I had a happy middle-class upbringing, but I knew all around me there was a lot of pain and suffering. I went away to school about six hours east of here, and I got very involved with a progressive Presbyterian church. I loved the youth group and I would take the group on service trips, all over, mainly to learn and to do a little bit of service. And I had some amazing experiences, but everywhere I went, I felt like, where I belong was back home in my own backyard because I knew that’s where I could probably have the biggest impact. I understood that place the most. And then the very last service trip I led was to Mingo County right back in southern West Virginia. And we had this experience where we were doing service work on a house. And these two young guys approached us and they had tool belts slung over their shoulders, and they asked us if we have work available. And I explained we were volunteers, and they went on their way, and it was just a brief, brief interaction. But I felt like that brief moment really summed up the situation in southern West Virginia, which is, we have people who want to work and want to learn and want to be a part of something, but our economies stagnated so badly that there’s nowhere for that gumption to really be applied. So, that was the seed that really started me thinking about Coalfield Development.

Eve: [00:21:30] And then after that, how did you get it off the ground?

Brandon: [00:21:33] I went to graduate school to study nonprofit management with the Indiana University. I knew that I wanted to move back home but Indiana had a great program. And while I was there, the business school actually was helping start this new program in social entrepreneurship. And that was a phrase I’d never heard before, but it really caught my attention. The more I learned, the more I felt like, here was something different, and new and potentially more effective than some of the other public and nonprofit programs that have been tried back home. I had an internship in the summer of 2010 to kind of listen and learn. And then I took the whole second year of graduate school and just threw myself into the business plan for Coalfield Development. And then I, when I was done with school, I moved back in with Mom and Dad and they gave me financial cover and shelter to make a try at this thing.

Eve: [00:22:26] (Laughter) Very good. Have you moved out? I have to ask.

Brandon: [00:22:30] (Laughter) I did finally make it out. I’m married and we have two boys now.

Eve: [00:22:34] Thank goodness. Your parents are probably saying thank goodness too. Right?

Brandon: [00:22:38] Yeah, probably so. It’s kind of, like, the millennial thing to do, you know. (Laughter)

Eve: [00:22:42] It’s a very millennial thing to do. Really. It’s been a tough 10 years, right?

Brandon: [00:22:49] It has been.

Eve: [00:22:49] So, then, do you think socially responsible real estate is necessary in today’s development landscape?

Brandon: [00:22:56] I think it’s critical and I think it’s too often overlooked. You know, we organize our organization by what we call three core capabilities. It’s the personal professional development. It’s the incubating of the social enterprises. And then it’s the community based real estate. And the community based real estate in many instances is what’s making the first two possible. You know, it can be complex. There’s many different funding sources. It takes years for these projects to get pulled off. And so sometimes it’s not the easiest … kind of sexiest piece of our work to talk about. But it’s a critical component.

Eve: [00:23:31] Yes. Yep. And are there any current trends in real estate development that interest you the most that you think could be relevant, too?

Brandon: [00:23:39] Well, I think the American small town is poised for a comeback. Rural has challenges, but I think more and more, people are looking for a good quality of life. They’re looking for outdoor recreation opportunities and clean air and clean water and peace and quiet. And with some historic buildings. When you think about sustainability, I think, historic preservation gets overlooked. But one of the best things we can do to build new housing in a sustainable manner is to preserve our current building stock rather than knock it over and put it all in a landfill. So, I think there, the future of the market might be good for rural small towns. I hope so.

Eve: [00:24:18] Yeah, I think you’re probably right. I was in Australia recently and I travelled to Hobart, which is in Tasmania, to the south of it. And it was fascinating because Melbourne is the closest city to the north and it’s one of the most expensive cities in the world and growing really, really quickly. But it was this tiny little city. I hesitate to call it a city, it’s very small. And it had really had a huge influx of young people who were experimenting, and building businesses in exactly the way you’ve described. Just trying to, kind of, build up a new place for themselves where they could afford it. It was pretty dramatic.

Brandon: [00:24:59] Very cool.

Eve: [00:24:59] Yeah, very cool. Yeah.

Brandon: [00:25:00] I think that’s the future.

Eve: [00:25:01] Yeah. I think, you know, people have to find their way out of some of our cities which have become just too expensive for most people. How do we think about our cities, towns and neighborhoods so that we can build better places for everyone?

Brandon: [00:25:17] I think historic preservation, again, is a key part of that conversation. I think that mixed use, mixed income projects are important. The reason the mixed income, you know, if you look at affordable housing development in years past, it’s often, it’s taken low-income people and shoved them in a corner of the city and kind of consolidated all the challenges that come with poverty. It really cut people out of pathways and avenues and access to opportunity. The mixed income is important, and the mixed use is important as well, so that we’re not just creating affordable housing, but really, we’re building up communities that include small businesses and recreation opportunities and community engagement opportunities that contribute to a whole quality of life.

Eve: [00:26:07] So, I think basically you’re saying we should just keep mixing it up, right?

Brandon: [00:26:11] I think so.

Eve: [00:26:12] Just mix it up. Well, thank you very, very much for your time. I really enjoyed talking with you and all the best for this pretty fabulous organization that you’ve built.

Brandon: [00:26:22] This was a great conversation. I love the work that you’re doing as well. And I hope we can find a way to work together.

Eve: [00:26:28] Absolutely.

That was Brandon Dennison of Coalfield Development. Brandon measures success in the lives he helps to transform, from poverty stricken and jobless to optimistic and confident. Each participant in the 33-6-3 program that he developed works for 33 hours, studies towards an educational degree for six hours, and works on personal development for three hours, each and every week. While workforce development is the center of Brandon’s focus, that has spilled over into creative, sustainable and community-centric real estate development as well. Historic preservation, community engagement and job creation all come together in a very holistic real estate development program.

Eve: [00:27:30] You can find out more about impact real estate investing and access the show notes for today’s episode at my website, Eve.Picker.com. While you’re there, sign up for my newsletter to find out more about how to make money in real estate while building better cities. Thank you so much for spending your time with me today. And thank you, Brandon, for sharing your thoughts with me. We’ll talk again soon, but for now, this is Eve Picker signing off to go make some change.

Images courtesy Brandon Dennison, Coalfield Development.

Back to wood construction.

March 16, 2020

As the creation of affordable and sustainable housing becomes increasingly urgent, focus has shifted to innovative ways to meet these goals. I found one such example in Amsterdam where Marc Koehler and his design team develop creative solutions for urban living through their Superlofts Project. Broadly speaking, a Superlofts project starts with the bare structural frame of the building. Each future resident designs her own home, which is then inserted into that framework, making a vertical village. This interactive process is a rather wonderful flexible and community-centric model for the creation of urban co-living.

Not satisfied with creating just a flexible living model, Marc’s team also strives to improve the sustainability of each of their projects. One way they are considering this it to move towards heavy timber construction. Their first timber project is already under development – a six-story building in the Netherlands. This push highlights the growing awareness of the benefits of engineered wood materials even for large-scale projects.

The benefit of using timber

For Marc, the two primary benefits of building with timber are flexibility and sustainability. The Superlofts vision is intended to offer flexibility in the design and configurations of buildings. Using timber adds to that goal, since timber construction makes it far easier to alter the configuration of a building. Wood is easily adaptable and can be reconfigured with minimal costs.

By contrast, concrete structures limit changes in unit and building configurations, making it more difficult to offer changes to living arrangements as families grow (or contract). By transitioning from concrete to timber, Marc believes his projects will become more like a Tetris game, with living spaces that can easily be connected and reconnected in a multitude of ways. This flexibility reduces waste and makes future adjustments far more efficient.

Simply put, building with timber is a sustainable practice. First, unlike many building materials, wood is organic – a natural material. This means that it is non-toxic and ages naturally. Second, it’s a renewable building material. As long as more trees are planted to replace those that are used, it serves as a renewable resource. Third, wood stores carbon dioxide, which otherwise would be released into the atmosphere. This means that as long as the timber is being used, it’s retaining that carbon dioxide, stopping it from being added to the atmosphere. Lastly, because wood is a good insulator, using it leads to more energy efficient buildings.

How tall can timber buildings be?

It has long been imagined that wood construction was limited to just a few stories. It’s so light and flexible that it’s generally not considered for taller buildings, which are more typically constructed of steel and concrete. However, engineering innovations are quickly producing wood products that have greater structural integrity, leading to a wave of new, tall heavy timber designs.

On the other side of the world, in Toronto, Sidewalk Labs has developed a digital proof-of-concept for a 35-story all-wood building. The design incorporates cross-brace frames, a technique often used in high-rise construction, along with cross-laminated timber beams. By using structural, diamond-shaped supports on the exterior, additional space is freed up on the interior. To keep the building from rocking, the design does have a steel mass damper, but this is the only non-wood component used in the structure.

Superlofts’ vision for mass timber is all-embracing.  Marc and his team realize that timber today not only has the structural integrity needed to build larger structures along with its important sustainability features, but it also provides the potential to easily adapt a building during its lifetime.  And that is something they are interested in exploring.

To learn more about why and how Marc is using timber in his new project, listen to our podcast interview here.

Image by PIRO4D from Pixabay

The importance of community.

March 9, 2020

When we think about housing, especially in urban areas, we’re not just thinking about a place to rest our head. Instead, housing must include some broader amenities, such as access to transportation, services and jobs. And even more importantly, as more and more people move back from the suburbs to urban neighborhoods, there is an increased focus on finding community. Today, city planners, developers and architects are paying attention to the role of community in the planning and building of urban spaces.

One notable example which goes even further, by creating spaces fully centered on the people who will occupy them, is the Superlofts project.

Background

Superlofts was founded and grew out of the architectural studio Marc Koehler Architects by Marc Koehler. Superlofts combine some extraordinary features to create amazing and unique buildings, with flexible housing layouts, carbon neutral living and curated communities.

The vision behind Superlofts is rooted in a process that Marc and his team developed in Amsterdam. Fifteen years ago, the studio was a boutique design agency, primarily focused on designing houses and renovating apartments. They learned the importance of listening to what people wanted in a home.

The ideal day

Over time Marc’s team developed methodology known as “The Ideal Day.” Rather than asking clients what about their physical space needs, they asked them to describe their daily routine. Their clients scripted out an ideal day in their life, how they imagined an ideal day, from waking until bedtime. Using these scripts, Marc and his team designed spaces that responded to the way their clients wanted to live, not to the spaces they thought they should have.

This exercise helped people to imagine the possibilities for themselves, and for change and improvement in their lives. Marc believes this is the fundamental purpose of his work – to find ways that architecture and design “can really change your life if you take the opportunity and really think of what you want to achieve in your new space.”

The business of bringing people together

Marc describes Marc Koehler Architects as being “in the business of bringing people together.”  This is a unique role for an architect to assume. They are generally focused on buildings and spaces, not on people. Superlofts is the culmination of this idea. Superlofts is “a system for living that puts people in control with a flexible, modular, co-creation approach to the ultimate urban space: the loft.”

The first Superlofts project began with a simple concrete frame structure. Future homeowners were able to build their dream space in a “vertical village.” The process involved co-creation sessions which brought together the future residents of the building and provided them with the opportunity to plan how they wanted to live together. This filled an important need for many people by introducing them to the community of people they would be living with and providing them with the powerful opportunity of developing shared spaces. Ultimately, Superlofts aims to create urban villages with buildings where people’s daily lives intersect, allowing them to be responsible for one another.

The Superlofts concept flips the normal planning and design process on its head. Rather than starting with the building, planning and design starts with the people. The resulting spaces are functional and sustainable, communities with happy people that are well-connected and supported. This a new way of thinking about how to create ideal living environments in cities.

Listen to the full interview with Marc Koehler to learn more about Superlofts and the business he has built himself, bringing people together.

Image courtesy of John D Norton

Affordable and sustainable through simple reduction.

February 10, 2020

The crisis in affordable housing and the growing awareness of climate change both loom large as increasingly pressing issues. Both real estate investors and homebuyers are increasingly interested in housing that can be both affordable and sustainable. However, most people believe that the two are mutually exclusive – that much higher costs are required to build more sustainably, making such housing financially out of reach. Encouragingly, the reality is that this does not have to be the case. In fact, there are a number of ways to provide housing that is both affordable and sustainable.

Australian architect, Jeremy McLeod, and his firm Breathe Architecture have tested an innovative way of accomplishing both objectives in the design of The Commons, a 24-unit housing project now built in Melbourne, Australia. McLeod utilized a unique strategy based on ‘reductionism’, to ensure that the project provided affordable apartments that were also environmentally sustainable. The result was a building that quickly sold out and won both the National Award for Sustainability and the National Award for Housing. Even more noteworthy is the fact that Breathe Architecture’s next housing project has a waiting list of over 8,500 people.

Sustainability through reductionism

Led by project architect Bonnie Herring, the team building The Commons worked to prioritize what people really want (not what they think they want) and need in an apartment by talking both to people in the community and to individuals who had expressed interest in the project. Through those conversations they found that future residents prioritized space, light, outlook, plants and natural materials above all else. Using these features as a guide, the design of the Commons then simply took out anything that didn’t help meet those objectives – a reductionist approach.

Trading Spaces

Looking at the results of this approach at The Commons provides a fascinating framework for how this method can be applied elsewhere. Since many potential residents did not own a car or need a car on a daily basis, the first thing McLeod and his team did to apply their strategy was to remove the planned basement car parking from the design. Doing this saved $750,000 AUD and reduced overall costs by 10 percent. They then used part of that savings to create a stunning rooftop garden to be shared by all the residents. The basement is now 100 per cent full of bikes – the highest bike-to-resident ratio in Melbourne. Plus, the residents are given a free car-share membership which gives them access to 20 cars within 400-meters of The Commons.

The second major move the design team made was to remove ‘en suites’ (or attached baths) from the apartments. While most two-bedroom apartments in Melbourne have two bathrooms, one of which is an en suite to the master, the team found that if they took out the en suite they could save $10,000 AUD per unit, make the apartments more efficient, and adding 70 square feet back to the main living space, another way to better meet the stated needs of future residents.

A third unconventional decision they made was removing individual laundry areas from each apartment. Instead of having laundry units in each apartment, they created one beautiful laundry area for the building that overlooks the rooftop garden. This one shift saved space in each apartment, and reduced construction costs as well as future energy usage by the building.

Lastly, where there would have been a large garage entrance from the street, because future owners agreed to no on-site parking, they were able to create space for a wine shop and sold it for $425,000 AUD. They then used that revenue to increase the thermal envelope of the building, purchasing the best double-glazing possible and increasing the insulation. And with the building significantly more efficient they were able to eliminate air conditioning, which in turn lowered overall construction costs by five percent while further reducing future energy usage and operating costs.

McLeod’s team consistently took the approach of asking what they could get rid of and what residents could share. This strategic and focused method led to maximum utilization and enabled them to create an affordable, sustainable building that was finished on time, on budget, and whose spaces were highly sought after.

Since then, McLeod has completed and filled the second building right across the street – Nightingale One.  And he’s spun off a non-profit, Nightingale, to produce more projects and provide assistance to other architects to do more of the same. Nightingale Village is under way, and a list of 8,500 potential owners wait hopefully to see if they will be lucky enough to win the right to purchase a unit there. All of this has been accomplished with no marketing.

Listen to the full interview with Jeremy McLeod to learn more about how he effectively utilized a strategy of reductionism to create a new housing model in Melbourne –  affordable, sustainable and beautiful.

Image of Nightingale I laundry by Eve Picker

Superlofts. Super fantastic.

February 5, 2020

Marc Koehler is the founder of Marc Koehler Architects (MKA) and the creator of the fabulous Superlofts project. The studio is located in Amsterdam, the Netherlands. While his firm works on many architectural projects, with Superlofts, Marc is stretching his role as an architect.

For 15 years, MKA has developed an analytically innovative, research-by-doing approach to ambitious, original ideas directed at the future of sustainable urban living.

The Superlofts project pursues the idea of community first, building second. Rather than design and build a condominium project in the hope that the market will follow, MKA are creating curated living experiences and providing highly-flexible living spaces set in urban sites, all the while building with carbon neutrality in the foreground. Superlofts accomplishes this through a customizable co-living and development model which allows people to design their own living spaces from scratch and lets new homeowners co-create their shared spaces, all in service of building a sustainable co-living community. Every aspect of each project is thoughtfully designed – from the exterior facade, to the number of families in each “pod”, to the shared amenities that will encourage community, to the extreme flexibility of the living arrangements.

Having started as a local project, Superlofts is growing into an international movement. Five Superlofts have been completed in Amsterdam and Utrecht, and projects in Groningen, Amsterdam and Delft are under construction. Sites in other international cities are also being researched.

Marc’s studio, MKA, practices a full range of design disciplines from start to finish: concept, architecture & urban design. with a team that includes four core associates and 29 architects, designers and engineers. Their work has been recognized with the World Architecture Festival Housing Award (Completed Buildings) and Director’s Special Award in 2017, World Architecture News Award for Best Housing Project in Europe 2017, Best Dutch Building of the Year (Housing) in 2018, architectenweb award in 2018 and Dutch Building Award in 2015. Recently, MKA won design bids for ambitious new developments such as Poppies, Bosrijk, KBF-Dock, Peak and commissions such as Republica Circular City and MARK that promote the transition towards a circular economy and inclusively built environment.

Marc Koehler (1977) grew up in a Dutch Portuguese family in the northern Dutch town of Naarden. He holds a Masters in Architecture from the Technical University of Delft (TU Delft). Since 2017 he has an advisory role at the municipality of Amsterdam as a member of the Spatial Quality Committee. The committee reviews planning permits in light of the city’s urban design ambitions across themes such as densification, urban renewal, sustainability and cooperative developments.

I can’t wait to visit a Superloft.

Insights and Inspirations

  • We already live in the future if successful urban housing can be modular, co-living villages, co-created by their inhabitants.
  • Building community should be the primary goal of any urban design process.
  • Sustainability is just as much about people as it is about resources.

Information and Links

  • On the Superlofts website you can explore the tools that MKA uses to help home owners, real estate pioneers and architectural partners create buildings for the future.
  • MKA has also launched the Superliving community. Here you can see residents in their dream home and meet MKA’s interior design partners.
  • Open Building is an emerging group of Dutch architects and engineers who are devoted to radically changing the building industry and the built environment to enable a sustainable and personalized way of living.
Read the podcast transcript here

Eve Picker: [00:00:00] Hi there. Thanks so much for joining me today for the latest episode of Impact Real Estate Investing.

My guest today is Marc Koehler, the founder of Marc Koehler Architects and the fabulous Superlofts. His studio is located in Amsterdam, the Netherlands. While the studio works on many architectural projects, Superlofts is perhaps the most exciting project that you will want to hear more about. With Superlofts, Marc is tapping the desire for city living and combining it artfully with flexible living opportunities, carbon-neutral living and community consciousness.

Be sure to go to EvePicker.com to find out more about Marc Koehler on the show notes page for this episode, and be sure to sign up for my newsletter so you can access information about impact real estate investing and get the latest news about the exciting projects on my crowdfunding platform, Small Change.

Marc Koehler: [00:01:09] Hi, Eve.

Eve: [00:01:10] Hi, Mark. Thank you very much for joining me today.

Marc: [00:01:13] Yeah. Nice to be here. Thank you.

Eve: [00:01:15] Yes. So, you know, I wanted to talk to you today about the very fascinating work that you’re doing in your studio, Marc Koehler Architects. And, you know, I was especially fascinated by a statement on your web site that says you are in the business of bringing people together and that you build the new ways that people want to live. And that’s a pretty unusual set of statements for an architect. Architects usually focus on buildings, not people. So, I’d love you to tell me what you mean by “the business of bringing people together.”

Marc: [00:01:51] Yeah. Well, our company started 15 years ago. Small architects, boutique design agency, doing private houses, transformations of apartments and so on. And we really had to listen to what people wanted, and how they would like to live. So, what we developed is a methodology which we called ‘The Ideal Day,’ in which we ask people to write down their ideal dream day in their ideal future home … as a film script, starting in the morning, ending in the evening. And then, it’s about how do you want to wake up, or how do you want to come home after work? So, it’s not about how big is this? How many square meters do you need in your bedroom, or in your entrance hallway, but what is coming home for you? What do, what is the routine, the ritual of coming home or going to bed or waking up or cooking or showering? And by describing this as scenes, as, let’s say, scripted scenes of a movie of your ideal future life, people start to imagine the power of change, of possibility. And that’s the real quality of architecture and interior design, is that it can really change your life if you take the opportunity and really think of what you want to achieve with your new space.

Marc: [00:03:13] This is something that grew out into several projects, beautiful houses we did for different people. And then in the middle of the financial crisis, when nobody wanted to invest into, let’s say, apartment buildings in the Netherlands, the only sector of the building industry that continued was private housing. So, townhouses, family houses in the suburbs. And there was a lot of land available around the city center of Amsterdam that wasn’t developed. Banks wouldn’t give anyone a loan because it was a very, very deep financial and real estate crisis, from 2008 to 2015. We, though, had this network of private individuals that did want to develop their dream home. They didn’t want to live in the suburbs, though. So what we created was a framework. Basically an apartment building existing out of concrete frame, with double-high spaces of five or six meters tall, and invited people to design their dream house within that framework. And this is what became Superlofts.

Marc: [00:04:22] And Superlofts basically allows private individuals to design with us their dream home in a vertical kind of village, in the sense that we have multiple floors on top of each other, with collective facilities and a strong community that actually then is the result of this. Because people become engaged, in the process of design and also in the process of, let’s say, co-owning a project with other neighbors. And we manage this whole process. And this is when we discovered that the sense of community, something that was really missing in the city. So, we started to also select people for these projects that actually match with each other, and organized, let’s say … co-creation sessions, in which these future homeowners decided together upon what kind of parking situation they wanted for their cars? Did they want electrical charging points? Did they want a shared car? Or maybe they wanted a roof terrace with a barbecue pit or a shared garden for the kids to play. And we really became real estate developers focusing on how people want to live together in the future. And this is what made us stand out to other real estate and architectural concepts in housing. Superloft is really based on individual freedom and, let’s say, the power of doing things together with your co-owners in the building, and developing shared spaces. And it creates very successful building complexes with a lot of happy people that have a very strong social cohesion, do things together, take care of each other, like in a village, but then in the middle of the city.

Eve: [00:06:21] Wow, so that’s a pretty powerful concept, and it must be very different from, you know, where you started 15 years ago. I’m wondering what sort of shifts in lifestyle you’re responding to.

Marc: [00:06:36] Ah, well, there’s many global trends that also resonate in the Netherlands, which is the shift from suburbs towards living in the city centers, or around the city centers, so people are moving back into town. People are moving closer to the facilities that the city offers. They don’t want to sit in their cars, in traffic jams, bringing their children to horse-riding classes and ballet classes and football class the whole day. So, they choose to move back into the areas where they can have everything close by. So, they don’t lose valuable time in the car.

Marc: [00:07:14] So, that’s one thing. So, in Holland, you see that, all this in … also in London and many other cities. Also in the U.S., you see that former industrial areas are gentrificating into mixed-use residential zones close to the city hubs. And this is kind of, let’s say, a potential area for a new kind of mixed and diverse city where working and living and leisure and mobility – all these aspects are kind of like combined in a new way, a lot of potential for new experiments. The old city centers are, of course, overprotected and with all kind of building codes and historic preservation codes, but especially these zones in this transition zones like called old harbor districts and light industrial areas. They are potentially the new cities where the middle class moves too. And, yeah, Superlofts is often used as a catalyst in these kind of areas. So, we are hired to bring an area that is now underused and mono-functional into movement with maybe 20- to 100-apartment building with shared facilities. This attracts pioneers that … often creators, designers, makers, thinkers and marketers, real estate developers that think, hey, I have an idea of how I want to live, and I think I can develop my ideal home within this Superlofts framework.

Eve: [00:08:49] Well, I want to move in.

Marc: [00:08:52] And then you see that these pioneers are often rewarded with a very strong increase of value of the property over the years, and then surrounding properties profit from that Superlofts has had … let’s say, a function of putting the area on the map, showing as a proven concept that it’s a nice place to live. And this is then where more commercial housing projects are being developed around it. So that’s one an important trend.

Marc: [00:09:22] But I think the second one is that we are moving towards more compact and smart living so that the apartments are becoming smaller but more smartly designed with less space for owning things, more for sharing space, collective sharing services. So, we don’t need our CD collection anymore in the house. We have it on our phone. So, we don’t need all this space to own things. And you see that also in Superlofts. They are becoming more and more compact and therefore also more affordable to broader groups of people.

Marc: [00:09:57] And the third trend, I would say, is sustainability. Climate, positive approach in which we use all these different aspects from water retention to natural cooling in nature, inclusive façades, smart energy and heating concepts to make a real circular approach to how we deal with energy and materials. In the sense that we tried to create closed cycles and loops in which energy is not being used for … spoiled, or wasted. And the same in terms of net nature and water. And yeah, that’s how … we achieve, to make, let’s say, projects with this positive climate, positive footprint in which we we store CO2 in the buildings rather than that the buildings produce CO2.

Marc: [00:10:48] And yeah, and the fourth trend is the one that I described in the beginning, the search for community. People are looking for a sense of belonging, of social interaction.

Eve: [00:11:02] You know what I’m hearing is that you must have a lot of people who are interested in what you’re doing. I’m hearing first you curate the people that are going to live in the next building, whether it’s 20 or 30 or 40 people. And you essentially address the way they want to live rather than create an apartment building with two bedrooms and two bathrooms and some of them with a den, and hoping that you can find people who want to live like that.

Marc: [00:11:26] Exactly.

Eve: [00:11:28] Wow.

Marc: [00:11:28] Yeah. So, what we do is we propose through social media and a website, a proposition for a building that is still very open in terms of offer. So we provide a menu of housing types, very diverse, from apartments on one level to duplex apartments, to work/home combinations, to apartments for seniors with everything on one level with all kinds of facilities or with a little elevator connecting two floors. And then we see how the market responds. So, we do market research and see how, what people’s interests are. And then we make the, based on that, the ideal mix of apartments. And allow people to get an option, like, to take an option, or, how to call that, to reserve an apartment for an amount of money so that we are sure that they are serious in wanting to join the community. And then we kind of puzzle with these people so that everyone gets their ideal type of apartment on the floor they want. And then we’ll have a second round to fill up, let’s say, the empty spaces within the building. And we do this all based on online communication, but as well through interactive meetings, live meetings, let’s say, group meetings in … we rent a place where we invite future homeowners to come together so they can get to know each other and see if they really like each other. And then you still see that people are still moving to the building, because they see, oh, there are these other two families with kids. Well, that would be nice to live together on one floor and share this large roof terrace together, for instance. So, you … meetups create all kinds of social interaction that leads then to a strong community.

Eve: [00:13:34] How fascinating. And then how long does this whole process take from when you sort of make the offer online and start to organize people until when they move in?

Marc: [00:13:45] Well, I mean, the last project we’re now doing … within Hoorn, in the north of the Netherlands. It has 45 apartments, large ones, a tower of 50 meters. And we started six months ago. Now we are offering the website of going live within a month and we will start construction in one year. And then it’s about a year to build it.

Eve: [00:14:12] About two and a half years.

Marc: [00:14:13] So, let’s see. That is one, two and a half years. Yeah, it’s about two and a half years from beginning to end.

Eve: [00:14:20] And do you find that a lot of people drop out if they commit like the half year point and they have to wait two years. Are they happy to wait?

Marc: [00:14:29] No, because this is almost common in The Netherlands, because the difference between how we built in the Netherlands or develop in the U.S., is that people … we don’t we don’t start to build before the apartments are sold. So, the project first needs to be designed. Then it’s, 70 percent needs to be sold before the developer and construction company will actually start constructing the building. So, people are used to have, to wait two years before they are actually moving in. If they are first buyers, in the beginning of the process, of course, you start later. The last 30 percent of the project is always sold in the latest stage.

Eve: [00:15:15] Right. It’s not that different because for condominium projects, which this would be in the States, you would have to have pre-sales in order to get financing. For an apartment rental building, you would build it before …

Marc: [00:15:31] Ah.

Eve: [00:15:31] … but if, yeah, but condominiums are a little bit riskier and I think banks on the whole want to see pre-sales. I am not sure they want to see 70 percent, but it’s a similar process.

Marc: [00:15:42] Ok. And that will also then take about two and a half years?

Eve: [00:15:46] Well, I don’t know. It depends on the project. You know, it depends on what sort of permits you get. It could take a lot longer in a place like San Francisco with, where permitting is really, really slow …

Marc: [00:15:55] Yeah.

Eve: [00:15:55] … versus a smaller place where permitting is faster. So, it depends.

Marc: [00:16:01] Right.

Eve: [00:16:03] So, yeah.

Marc: [00:16:04] Here, by the way, we had our buildings also can be larger than just 20 to 40 apartments. We are now also working on, like, complexes with hundreds of apartments. I don’t think that this way of developing is just possible only in a niche market, tailor-made situation. I think it actually can be done better, when you have a larger scale and more apartments. So, we are, in this sense, also talking to developers abroad, like in London and in Bremen, in Germany, for really large-scale projects. Because the return on the investment is more interesting in terms of software development that is tailor-made for this project. And you can make a much more smooth process really working on, let’s say, online customer journey that done with an interface that is really allowing the future homeowners to customize their homes on their iPad. But the investment of this is so large that it actually pays back only on a larger scale.

Eve: [00:17:11] But how do you keep community in a very big scale project? I know I talked to Jeremy in Australia about, sort of, the ideal size of a community. And I think when you have hundreds of units …

Marc: [00:17:23] I think ideal would be 20 people. 20 apartments, for me, is an ideal size of, let’s say, a basic cell. And then if you do hundreds of houses, you build it up with several cells. So, every entrance and elevator is then one unit of about 20 apartments. And it has its own homeowner association, so they can make decisions with a small, trusted group of people. They share their roof terrace and they make their choices together. It can also be 30 apartments. It’s not, or even more. But, ideally, let’s say, between 20 and 30. And then in a neighborhood development, you just built several of these blocks and then they again communicate on a higher level about how do we deal with the street?What do we want the municipality to offer in terms of bicycle parking in the street, garbage and waste recycling facilities? What do we do in terms of architectural co-ordination so that different blocks actually create a nice ensemble? How do we deal with sun and shading and wind and sound issues that … we can discuss that on a larger neighborhood scale with different communities.

Eve: [00:18:49] Right. So what does a Superloft actually look like?

Marc: [00:18:53] Well, that is very diverse, but we like to see it in the basis as a stripped down core and cell building in which we expose the concrete structure that has a very beautiful, deep facade made out of timber on the inside. I think it’s important that this is something that is very beautifully designed, like we are using like a very deep 40 centimeter, deep timber frame on the inside that allows you to sit in it and to put books or plants in it. And then the rest of the space is very stripped to concrete. And then people are able to customize that space with interior design elements. It can be a mezzanine floor, can be staircases, kitchens, bathrooms, walls, etc. And, in that way, can give their own expression to the space. The facade zone is something we like to control because it’s very important how the building looks to the outside. The building should stand there for hundreds of years and we don’t want to make something that looks cheap or unattractive over time. So we spend a lot of quality time on how the facades are designed.

Eve: [00:20:15] And the building facade is, you know, the wall of an open space that’s shared by everyone. So that’s really appropriate.

Marc: [00:20:22] Each unit, its apartment is then sold as as an open space, but then filled in … with a specific layout of the inner walls, and so on, by each client. They can then choose to do this themselves as a do-it-yourself project. But most of them, they choose from a palette of standard options that we are offering, and we still offer them all kind of finishing options that to customize the space in the way that they really like. Everyone has the feeling that they are part of a creative process, even if you don’t have much time for it. And you choose a basic layout. There is still a lot of nice decisions you can make about how to give expression to your space, and not everyone has time and the creativity to do so. So we offer a whole spectrum of, let’s say, paths, routes more or less intense to make your ideal home. Then, in terms of rental apartments, which we also do, we give these choices to the developer and the real estate agent to together customize the building in the way they think would work best. And then we still try to make the layouts in a way that people have several options in how to place their furniture in this space so that they can decide to put the sofa in at least three positions. So that there is really a choice to make even if you cannot design the layout of the apartment, you can design the layout in a way that you can customize the seating area, and even the kitchen that we’re designing now – a hotel co-living brand with a kitchen that is kitchen island on wheels, so that you can really customize the space to your taste, even if you don’t own the space.

Eve: [00:22:12] Very nice. So, you know, the world has a huge affordable housing crisis. And I’m wondering, I don’t know if the Netherlands has an affordable housing crisis.

Marc: [00:22:23] Yes. Yes.

Eve: [00:22:24] What … who is addressing that in any way?

Marc: [00:22:27] Definitely. And Dezeen maand Business Insider and The Independent newspaper have written all about Superlofts in the light of housing crisis and affordability. And basically what they were analyzing is that Superlofts allows starters, first buyers, an affordable home, because, let’s say, 20 to 30 percent of the value or price of an apartment is in the finishing of the apartment. And often this is too expensive for first-time buyers. And this is what makes them move to rental. However, if you buy the apartment in a core/shell way and it’s already attractive to start living there just with minimum investments, which is basically what Superlofts does, because the basic quality of the empty, open space is already does, so nice that you can just put a bed, kitchen and a bathtub and you can live there in a very nice way. And then in that way, phase your investment over time. So, then you don’t need to invest that 30 percent upfront. But you can wait until you find a better job or your fixed contract. So, it allows younger people to enter the housing market and save their investment in the apartment.

Eve: [00:23:53] And shared amenities also must reduce the cost. I mean, do you have shared laundry rooms? Are you able to limit parking areas?

Marc: [00:24:02] Exactly. And then also the larger apartments are actually a solution to the housing crisis, because what happens is that they are built in a way that they have multiple front doors, they have two front doors. So, you can split each larger apartment into two smaller ones, which results in, people rent out part of their house as a unit, as a rental unit. So, they buy an apartment and rent out part of it to two young people that need a 30 square meter studio, or something. And so it also, in this way, contributes to at least a diversity of housing types in an area, and also affordable rental apartments within a condominium.

Eve: [00:24:47] Interesting. So how Superlofts evolving, then? What do you see in five or 10 years?

Marc: [00:24:53] Well, I think that, several things. One is that we are really moving to timber construction and we are developing our first timber project at the moment in the Netherlands, which is six stories, mass timber. Still, there are smaller units that you can connect into larger ones on top of each other or next to each other. That creates kind of infinite possibilities to make floorplans and adapt them over time to changing lifestyles or market demands. So, when this mid-segment rental project, in 20 years, is released by the government, because there is a 20-year, let’s say, deal on the land-lease that needs to be respected before you can alter the configuration. In 20 years, the owner of the building can reconfigure it without, with minimal costs, because it’s already built in a very flexible, adaptable way. The timber construction is helping a lot. If you make things in concrete, it is more hard to connect units on top or next to each other. You have flexibility within the unit, but not between them. When we move to timber we can make this kind of Tetris game much more flexible and allow in 20 years from now a much higher, let’s say, rest value or repurpose value for the owner of the building. And he can then or she can then transform it into another second market segment. Maybe make smaller units, maybe sell part of it without having to demolish anything. So it actually allows a much more healthy and sustainable way of building if you build in a flexible, adaptable way in timber, because you don’t produce waste. And secondly, you store CO2 in the building because each tree that you, let’s say, take out of the forest and put into your building is a lot of CO2 that you take out of the air and store in the building – as long as you replant the tree, of course …

Eve: [00:24:53] Yes.

Marc: [00:27:09] … which is the case in Europe, in all the forests that you are allowed to take wood from. So, we are really believing that this is going to be a huge solution, or help, a contribution to solving climate crisis, is to mass build, massively in timber. Secondly, we are moving into diversifying our products, into rental, into co-living. And we’d like to partner with developers and real estate pioneers to, let’s say, create a global brand for Superlofts that connects all these different projects both in condominiums and rental into one strong brand that the Superloft members identify with, that activates the community, that offers all kinds of services, such as if you want to rent or sell your apartment, you can do that through our platform. If you want to share services or start a community event, we will allow that. And we offer all kinds of inspiration, creative inspiration on how to decorate your home or a platform of preferred suppliers where you can get design advice or buy really cool stuff for your house. So, there’s a lot of opportunity still to activate a community and to develop Superlofts further into a global brand. And we are looking for partners in different countries at the moment to produce to do so.

Eve: [00:28:42] Fabulous. That’s pretty exciting.

Marc: [00:28:44] Yeah … I don’t know if it’s gonna work, but it isn’t really … my dream already for five years is to actually connect now to different buildings. We have built eight in the Netherlands. I know these people are super-excited to tell about what they are, about their lives and how they are using the building and how they decorated their homes. And we have photographed twenty five of them, interviewed to them, and we are now starting to post that on the website, on what’s called Superlofts.co with ‘co.’ And then there is the Superliving page. And that’s the blog where we are kind of like starting to share this inspiration.

Eve: [00:29:27] That’s wonderful. Are real estate investors in the Netherlands interested in your work?

[00:29:32] Yeah, in general. Well, it’s … In MKA, definitely, in our architect firm, for sure. So, there’s a lot of spin-off for my architect firm because of Superlofts. So, we being hired, as I said, to to design a new co-living hospitality brand that is going to operate globally. So, these kind of people see that energy and creativity that we put in Superlofts can also be put into new housing concepts, that we are being approached by different investors and developers to start new specific concepts for their own properties or investments. And about Superlofts to find partners. It is. Yeah. Actually, when I am thinking, yeah, actually it is going quite well.

Marc: [00:30:19] So, there are there is different developers in both the Netherlands and abroad that would like to do Superlofts projects with us, and I think that in a couple of years from now we will we have projects in London and Germany and maybe the U.S.

Eve: [00:30:37] That’s pretty fabulous. Do you know where in the U.S.?

Marc: [00:30:41] Well, we’ve been looking in Newark. We’ve been looking in Brooklyn, in San Francisco. And the thing is that all these developments, they kind of stalled because of the complexity of legal issues in condominiums. So, this kind of development of Superlofts in the States that, where we were like one and a half years ago, which was really still focusing on condominiums, not so much on rental and co-living, but in that phase when we were in the U.S., we discovered that there was a lot of fear of people suing each other in condominiums …

Eve: [00:31:25] Yes.

[00:31:28] … and that this is what stalled the developments and what made it more difficult to pull it off. But I think that in terms of rental, when we customize the building, not with the end users, but just with the developer and the local design team, that this is actually going to be a much more interesting approach for the U.S., which means we’ll make rental buildings with shared facilities with a lot of diversity and types of lofts, in which the people can actually still belong, become a member of the Superlofts community, and enjoy the creative energy that that we are spreading. But then not in co-designing their building, but more in, let’s say, customizing their apartment decoration or, let’s say, configuring their, the furniture settings of their apartments, the types of furnishings that they choose. This is something we are now looking into, but our focus is really now in London and Germany.

Eve: [00:32:41] Okay, cool. So, I have some final questions for you. And I want to know whether you think socially responsible real estate is necessary in today’s development landscape. Because not everyone thinks about it the way you do, right?

Marc: [00:32:56] Yeah, I think it’s it’s just it’s crucial for two reasons. One, is that we are having a climate crisis that really demands for people that have power to change things, to really step up. And I think real estate pioneers are having a great responsibility and potential to show that we can do things in a radically different way. It doesn’t cost much more. It’s not so much more complicated. It just needs a little bit more time to do the right thing. You need more attention. Slow down a little bit the process so that we have time to really think things through in a more original and sustainable way than just choosing for the standard options. But I think we all know that the world deserves this attention. Right? This is just there would be a kind of crazy not to take the time to really do the right thing at the moment. And secondly, I think in terms of social sustainability, we see that our societies are polarizing a lot. Societies are falling apart in different groups that are standing more and more opposite to each other, even within families. Well, this is partly the result of that we have created cities with a huge segregation between different groups and that we allow ourselves to just go from place to place with our car or on public transport with our headphones on, not talking to the so-called other. We’re not meeting others really anymore. And we’re meeting the same kind of people in this, in the gym as in the offices and in the members club. And that’s, and so on.

[00:34:45] So what is really important is that we create communities around the home so that the home sphere, let’s say that what we in Germany called the meinschaft sphere is, let’s say, a local area network around your home includes maybe the school for your children, your local shops, but also places where you meet your neighbors, that we really start to revalue the neighborhood and the street and the building block as a social structure that allows you to get to know people from your own kind and tribe, but also from others. And that your children, our children aren’t that they become used to the fact that the world is very diverse and that there is diverse ideas and diverse kind of people, and that that is actually enriching our lives and our potential as open societies to survive in this competitive world against other continents in which there is much less freedom and much less diversity. I think the strong potential of the United States, of Europe, is that we can be proud of having these open societies that are diverse and inclusive, and that we really need to revalue the position of the home and the neighborhood in this city as important social catalysts. And I think that community-based residential developments that are not gated communities, but that are designed to interact with their surroundings and that are diverse socially and economically. Small and large, rich and poor apartments, everything mixed. That is the responsibility we have as real estate pioneers to create, let’s say, a better world.

Eve: [00:36:40] So, in a sense, I think, I feel like we’re going backwards. When I first moved to Pittsburgh, I lived in a neighborhood of houses built around 1900 and they all had front porches, and that’s where people congregated in the evening …

Marc: [00:36:55] Exactly.

Eve: [00:36:56] … talked to their neighbors. And then, you know, TV came along and everyone went inside. And the front porch was no longer used in that way. And I think it was sort of replaced all the time in apartment buildings with individual small balconies, but without really sort of understanding the …

Marc: [00:37:14] Yeah.

Eve: [00:37:14] … the loss of that place. Right?

[00:37:16] I so agree. And, you know, it’s so simple to solve this. If you look at an entrance lobby of an apartment building or a condominium, maybe it’s three meters wide. That’s 30 feet wide, a hundred feet long and you just have mailboxes. But if you would make it a little bit bigger and you put a large table there for where you can sit with 10 people, you put the newspaper, you put some flowers. You have Internet. Then suddenly you have an office space or flex-office place in your apartment building. People will start to use it as a place to work. Of course, you need to have a little bit nice design of the space and of the facade and good light and a nice carpet and so on. But it’s a little bit of effort, and then suddenly people that have that are independent workers that work from their home or their apartment can use that space as their meeting room as their, you know? It doesn’t cost anything extra and you have a fantastic social interaction space where you meet your neighbors, where you talk to each other. The same for children. You can they can do their homework with one parent together in that space rather than that every parent has to do their homework with their children separately in their homes. What we see in our buildings is that parents share this responsibility, and say, ok, one of us stays at home every afternoon to take care of the kids coming home after school, because they’re playing in the street around the house. And then at least one parent is there working in the space for something when something happens or if they need some guidance with their homework. This is what my ideal world looks like. Basically, you know, where people choose to live together because they see the advantage of sharing things.

Eve: [00:39:08] What wonderful ideals. Thank you very, very much for joining me. I thoroughly enjoyed the conversation. And I want to come and look at your Superlofts sometime very soon.

Marc: [00:39:17] You’re very welcome. And let’s find a nice spot in the U.S. to do a Superlofts U.S. prototype with a very nice lobby space where people can work on the ground floor. And with all these dreams that we have just discussed, maybe we all we can find an interesting opportunity in the future. I’m sure that there is a lot of interesting developments in American cities at the moment, like in Europe, that really are very interesting to work within. And when you come to the Netherlands, I would love to show you around. We have another website that I would like to tell you about, which has an audio tour along all these kind of community buildings in Amsterdam. So it’s nice for you and for any of the listeners. It’s called the Open Building Audio Tour. And you’ll find it on openbuilding.co, ‘co’ again, which is a platform that I’ve created with 15 Dutch architects with all kind of, everyone showcasing buildings similar to Superlofts which the architect has created, let’s say, community buildings, flexible and adaptable over time, often very sustainably built and, that’s really worth doing when you come to visit Amsterdam.

Eve: [00:40:47] Absolutely. I’m going to, I’m going to get there. Thank you very much, Marc, and enjoy the rest of the day.

Marc: [00:40:53] Thank you. Bye bye.

Eve: [00:40:55] That was Marc Koehler of Marc Koehler Architects and Superlofts. This architect is thoughtfully pursuing the idea of community first, building second, rather than design and build a project and hope the market will come. Instead, his team design their Superlofts around a curated community of people. Every aspect of each Superloft project is thoughtfully designed, from the exterior facades to the number of families in each pod, to the shared amenities to encourage community, to the extreme flexibility of the housing units. I can’t wait to visit a Superloft. You can find out more about impact real estate investing and access the show notes for today’s episode at my web site, EvePicker.com. While you’re there, sign up for my newsletter to find out more about how to make money in real estate while building better cities. Thank you so much for spending your time with me today. And thank you, Marc, for sharing your thoughts with me. We’ll talk again soon. But for now, this is Eve Picker signing off to go make some change.

Image of Marc Koehler by Jordi Huisman.

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