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Development

Big change for Small Change.

March 6, 2024

SmallChange.co Expands, Welcomes Five Partners With Expertise in Regulation Crowdfunding


PITTSBURGH – March 6, 2024 – SmallChange.co, an investment crowdfunding platform focused on real estate development with social impact, has expanded significantly with the addition of five partners. All have extensive experience in regulation crowdfunding: Their track record includes the establishment of Common Owner, a Buffalo-based crowdfunding platform with a specialization in real estate.

The five include Julian Anjorin, a serial entrepreneur with a strong background in cybersecurity; Derek King, who specializes in historic preservation; Richard Rogers, an urban planner and attorney; Mitchell Skomra, a software engineer; and Jacob Walsh, who has substantial experience in operations management. All are based in Buffalo except for Anjorin, who lives in North Carolina.

Anjorin will oversee web development and support for the Small Change platform and business applications used for operations. King will focus on early-stage business development, with a primary emphasis on real estate developers and pipeline partners.  Rogers will assist issuers with structuring their offerings, review and negotiate contracts, and handle a variety of compliance functions. Skomra will work with Anjorin on web development, and Walsh will guide issuers through the onboarding process and manage the company’s books.

“Reg CF platforms for real estate are thin on the ground, but Small Change has been growing rapidly,” says Eve Picker, founder and CEO. “Julian, Derek, Richard, Mitchell, and Jacob are joining us at a pivotal time. They are bringing additional resources, deal flow, and a lot more brain power, all of which will help us to accelerate speed to launch and greatly expand our offerings and support for developers and investors alike.”

She adds: “They are committed – as I am – to bringing equity to the world of equity. And they have the skills and experience to turn this commitment into serious progress in the real estate industry.”

“We love the potential of crowdfunding as much as Eve does,” says Anjorin. “It provides opportunity for those who may not have access to traditional banking channels for finance and allows developers to access capital through Reg CF. The world is not fair, and it probably won’t ever be, but we’ll be damned if we don’t try to balance the financial scales a bit. We’re going to make sure that Small Change evens them out.”


About Small Change

SmallChange.co has helped 47 developers raise more than $13 million for projects in 26 cities, big and small, across the United States. SmallChange.co uses its proprietary Small Change Index™ to  measure a broad array of factors to determine the project’s social impact with the goal of creating more affordable, more equitable and more innovative communities. To date, 62% of the deals funded via the Small Change platform have either a minority and/or female sponsor, and all of them score above 60% on the Small Change Index.  Additionally, 68% of the mixed-use or residential projects listed on the platform have included affordable housing, and almost 90% have been located in underserved communities.

For more information on SmallChange.co, please visit www.smallchange.co or email [email protected].

Media Contact:
Rachel Antman, Saygency
[email protected] or (212) 362-5837


NSSC Funding Portal, a SEC registered Funding Portal and member of FINRA, offers investments under Regulation Crowdfunding or Title III, per Section 4(a)(6) of the Securities Act. These investments are offered to everyone 18 or over.

This is not a solicitation of an offer to buy or sell any securities. The projects illustrated above may not be indicative of all projects on the platform. All investing is risky and includes the risk of loss. Securities are subject to liquidity risk and cannot be easily converted to cash. *Past returns do not guarantee future returns. If you are interested in learning more, please visit Small Change for educational material and detailed offering information. You can always say [email protected].


Image by Ivanka Nikitovic via Vecteezy.com (modified)

Reclaiming Control.

February 28, 2024

Adriana Abizadeh is the executive director of the Kensington Corridor Trust (KCT) in Philadelphia. The mission, duty and purpose of the KCT is to help the Kensington community reclaim control over a once thriving commercial corridor by reactivating real estate, fostering local entrepreneurship and reinvesting capital in the neighborhood.

With deep interests in public policy Adriana has taken every opportunity to utilize her privileged position as a nonprofit leader in order to speak out for what she believes in and to lift the voices of impacted community members. Immersed in policy initiatives, she has facilitated community collaboration to address the intersectionality between immigration status, housing, poverty, and race.

All of Adriana’s professional working experience has been in the nonprofit sector and she is passionate about serving others. Adriana has a BA from Rutgers University in Political Science with a minor in Security Intelligence and Counter Terrorism. She also has an MS in Public Policy from Drexel University. She has committed herself to serving on several boards that reflect some of her deepest passions: immigration, racial and health equity, and youth development. When Adriana isn’t serving her community, she is at home with her two children and two dogs.

Read the podcast transcript here

Eve Picker: [00:00:06] Hi there. Thanks for joining me on Rethink Real Estate. For Good. I’m Eve Picker and I’m on a mission to make real estate work for everyone. I love real estate. Real estate makes places good or bad, rich, or poor, beautiful, or not. In this show, I’m interviewing the disruptors, those creative thinkers and doers that are shrugging off the status quo in order to build better for everyone.

Eve: [00:00:39] Adriana Abizadeh is the executive director of the Kensington Corridor Trust in Philadelphia. You might wonder what that is and why it exists. Kensington was once known as the workshop of the world, with booming manufacturing and a well employed neighborhood. Then Kensington Avenue was a bustling local business corridor. Now there is a lack of economic investment and everything that comes with it. 58% of Kensington residents live below the federal poverty line, and the average household annual income is just over $20,000. Formed in 2020, the trust is tasked with reclaiming control of the corridor. They do this through the purchase of property, which is placed in trust and governed by the neighborhood. Neighborhood trusts are fairly new, but if Adriana has her way, they will become mainstream. Listen in to learn more.

Eve: [00:01:51] Hi, Adrianna. Thanks for joining me today.

Adriana Abizadeh: [00:01:55] Good morning. Thanks for having me.

Eve: [00:01:57] So, unwavering commitment to reclaiming control of the business corridor. That’s the bold statement on your website. What corridor are we talking about? And? And how do you reclaim or regain control?

Adriana: [00:02:13] Absolutely. Yeah. So, we are talking about the Kensington Avenue corridor in the Kensington neighborhood of Philadelphia. And for us, reclaiming control is really a couple of different elements, but all focused on community control. So, reducing vacancy, bringing new businesses into the space with an emphasis on a focus on businesses that are coming from within the neighborhood and then providing affordable residential spaces also on that very same corridor.

Eve: [00:02:40] So when did the need for control become clear and why?

Adriana: [00:02:47] Yeah. So, KCT was formed in 2019. The Kensington Corridor Trust, we were formed in 2019. I would say the need probably became clearer probably sometime in the five years before that and maybe even longer before that. But it was watching, kind of, the wave of gentrification in some of the neighboring neighborhoods following the elevated train, which we call the L, and acknowledging that at some point Kensington would be next. We’d already begun to see at that time some active redevelopment from private developers. Still not a ton of city investment, some nonprofit investment but even with all of that there was still very large vacancy rates, a lot of properties with absentee landlords or not in active use at all. And so it was this mixed space where there was deep investment alongside disinvestment. And so, in 2019 we were formed.

Eve: [00:03:42] So was the next space, right? The next edge. But what did the Kensington corridor, what was it like previously? How did it shift over the last several decades?

Adriana: [00:03:42] Like decades ago?

Eve: [00:03:53] Yeah.

Adriana: [00:03:54] Yes. So, like many neighborhoods, we were one of the workshops of the world. So, it was a manufacturing and factory space, textiles, among other things. And, you know, as we saw that boom kind of shudder and leave spaces like Philadelphia and other major urban centers, we saw increased vacancy. We also saw white flight, and then we saw affordability emerge. And so, the neighborhood is now and has been for several decades, predominantly black and brown, fairly low average household median income around 25,000 a year, which is half of the city of Philadelphia’s AMI, which is at around $54, $55,000 a year. You know, just alongside the disinvestment in the work and the employees leaving, there was also then disinvestment in the neighborhood in itself. And so that’s where we began to see a rise in the vacancy, which then led to an increase in crime, you know, and it kind of trickled from there.

Eve: [00:04:46] All the things that follow. So, what is the Kensington corridor? Is it primarily retail? Is there housing, office, like, what sort of uses are along there?

Adriana: [00:04:55] Absolutely. So, it’s predominantly commercial mixed use. So, most of the buildings are commercial on the first floor with residential on the second and third story. Some of the blocks are two stories. Some of the blocks are three story. But it’s predominantly commercial mixed use.

Eve: [00:05:07] How long is the area that you’re working on?

Adriana: [00:05:11] So we are a 1.4-mile-long corridor, but we’re actively acquiring on three blocks. So, we are using a strategy of density for acquisition.

Eve: [00:05:20] So you launched actually something called the Kensington Corridor Trust and when did it launch?

Adriana: [00:05:27] It was formed in 2019, and then I was hired as inaugural ED in 2020.

Eve: [00:05:32] Okay, so it’s pretty young?

Adriana: [00:05:34] It is. Yes. Still infants.

Eve: [00:05:36] The primary goal you’re trying to accomplish and the target market…

Adriana: [00:05:41] Is community wealth building. Yeah. So, we are trying to have localized ownership and control of the real estate to preserve affordability and localized control. So, making sure that the folks who have lived there historically have access and control over those spaces.

Eve: [00:05:52] So the target market is the people in the neighborhood, like, how do you stop other people from buying in, like…

Adriana: [00:05:58] You can’t.

Eve: [00:05:59] You can’t, right? So let me step back a bit. What is a neighborhood trust? What is the Kensington Corridor Trust and exactly how does it work legally and financially?

Adriana: [00:06:10] Absolutely. So, a neighborhood trust legally is the combination of a 501(c)(3) and a Perpetual Purpose Trust. So, it’s that hybrid construct between those two entities that creates the neighborhood trust model. And then in terms of the way that we operate, we have two governing bodies, both of which are fully comprised of residents and small business owners in the neighborhood. So, of the 19134-zip code, specifically. We touch six census tracts along that 1.4-mile-long corridor. So, in those there’s about 32,000 residents. Again, average household median income about 25,000 a year. On the 1.4-mile-long corridor there are over 600 assets. In our current target acquisition space, which are those three blocks, there’s a little over 100 assets. KCT is in the process of closing on its 20th property now. So, we hold about one fifth of what’s in that three target blocks. When we get to about 40 to 60% of ownership on those blocks, we’ll then begin to move outward one block at a time in each direction towards the outer boundaries of the 1.4 miles. Again, density strategy.

Eve: [00:07:12] So it’s a neighborhood trust. The neighborhood trust owns the property. The governing organizations are also people from the neighborhood in perpetuity. So it can be no one else who controls the property. That’s essentially…

Adriana: [00:07:25] Correct.

Eve: [00:07:25] Do I have that right?

Adriana: [00:07:26] Yes. Yeah. So, a perpetual purpose trust, which is the part that most folks are not as familiar with. Most folks understand the 501(c)(3) non-profit model. In a perpetual purpose trust, you can protect assets perpetually for a purpose. And so, the assets that we are protecting are real estate for collective ownership and localized control and affordability. And then for that purpose that I just mentioned. And so, once the assets go in, they cannot come out.

Eve: [00:07:50] And how do you decide who is on the governing board?

Adriana: [00:07:54] We hold open democratic elections annually. So actually, we’re in open cycle right now. So, anyone from the neighborhood is eligible to apply or be nominated, either, again, as a resident or the owner of a small business. And then the existing governing body selects the folks that applied, bring them in, and then we do rotating cycles so that we’re not losing institutional knowledge as terms are ending.

Eve: [00:08:15] Wow, okay! You said the trust owns about 20 properties now. Total square feet?

Adriana: [00:08:22] Each property is about 2200ft² on average. Typically, 16 foot frontages and 65 foot runs back, in terms of depth. Most of our properties are three-story. We hold a couple of two-story properties, and then we also hold some vacant land which we steward in a community garden. So, we have an 11 lot pollinator garden that we steward directly on the corridor.

Eve: [00:08:42] So these are all pretty tiny properties actually. They remind me of what’s called sliver buildings in Pittsburgh, which are slightly larger.

Adriana: [00:08:50] That’s exactly right. Yes.

Eve: [00:08:50] 20 by 100. Yeah.

Adriana: [00:08:53] Yeah, that’s actually larger. These are small. These are typically 16 by 65.

[00:08:57] Slightly. And what condition are most of these properties when you buy them. And do you renovate them yourselves? I mean, do you have your own development arm. How does that work?

Adriana: [00:09:10] Yes. So, most of the properties are requiring gut rehab. Some of the properties we’re acquiring are coming from private developers, so we’re exiting them so that they can move on and be extractive somewhere else. And so…

Eve: [00:09:23] Not all developers are extractive. Come on.

Adriana: [00:09:26] Not all of them. Just the ones that we’re dealing with, just the ones we’re dealing with. But when we do exit something from a private developer, typically it doesn’t require rehab, and we’re able to pull it back into affordability, right? So, for example, we just acquired a property where the commercial tenant was paying $1300 a month, and we’re going to be able to bring their rent down to $950. So, it is a significant difference in terms of the relationship that I think they’re having with a neighborhood stewarded trust. And then the other assets that we’re acquiring that require a gut rehab, we have a construction project manager that oversees the subcontractors, and we directly sub out the different aspects of the work and get the project back online and activate it as quickly as possible. And then the commercial tenants that are coming into those spaces are approved by the neighborhood. So, we do a ton of community engagement to ensure that the neighborhood wants that business on their corridor before moving someone in and signing a lease.

Eve: [00:10:16] Are the people who come in as commercial tenants sometimes from the neighborhood?

Adriana: [00:10:21] Yes.

Eve: [00:10:21] Like, do you help them with their businesses and growing sufficiently to be able to manage a space like that?

Adriana: [00:10:27] Yes. So, a couple of things. Most of the folks that have come to us so far are from the neighborhood. Most of those folks are folks of color and more than half of them identify as immigrant as well and we have several women owned businesses. And so, those folks, most of them, as I said, have come from the neighborhood. Most of it has been fairly organic. So, folks are referring them to us, we’re having a conversation. The other thing to keep in mind, as we talked about the square footage of the space, these are on average very small spaces. So about 850 square foot frontages on the commercial space. So, they’re small operators.

Eve: [00:11:00] That would be really big in Paris.

Adriana: [00:11:03] Ah, okay. See, all relative.

Eve: [00:11:04] It’s all relative.

Adriana: [00:11:06] For Philly it’s a small footprint.

Eve: [00:11:07] Yeah it is small. That can be good for someone who’s starting out. That’s just way less to take on.

Adriana: [00:11:13] That’s exactly right. So, a lot of the operators that we’ve brought in thus far are single owner, you know, member LLCs. They are figuring out something. Maybe they’ve tried it in a different space. Maybe they’ve been a maker inside their home, and they’re now at the space in the capacity where they’re ready to transition into a bricks and mortar. So, it’s been really exciting for our organization and our partner organizations to support them in, you know, gaining access to physical space, but also ensuring that their business is ready and that they, as entrepreneurs, have the wraparound services that they need to be successful and thrive in that space.

Eve: [00:11:46] And so the properties that you’re purchasing, do you hope to eventually have control of most of the properties in those three blocks?

Adriana: [00:11:54] Yeah. So ideally, we want to hold between 40 and 60%. So KCT, right, when we talked about earlier about like how do you stop other people from coming in. We can’t. That’s not what KCT is doing. I think at the Kensington Corridor Trust, our focus has been on protecting as much as we can by preserving the affordability and the local control, acknowledging that there’s always going to be outside development, there’s going to be city development, and also there’s going to be individual owners, which we want to continue to own and steward their spaces on the corridor, right? We are not trying to exit individual owners who are, you know, operating their business out of their space or, you know, making their own individual generational wealth out of the space. We’re interested in taking on the spaces that no one is activating, or that are highly extractive.

Eve: [00:12:35] Okay. So, then on to financing. How do you finance these projects?

Adriana: [00:12:40] Yes. So, we look at it from kind of like two worlds, if you would. We do have a 501(c)(3). So, we are able to take in subsidy in grants. At this time, we’re not using government funding, so it is all private foundation dollars. And then on the debt side, we’re using program-related investments or PRIs, also known as mission, aligned investments from foundations, from their endowment. And that allows us the space to be able to do the rehab on the, you know, do the acquisition, do the rehab on the properties, reactivate them before we’re moving into repayment. So, we have longer runways on the front end of those debt terms that do either interest only or interest only deferred followed by the P&I. And then there’s a balloon. Most of our terms are between 10 and 15 years. All of our debt is at 2% or below. So, we’re between 0 and 2% interest on all of our debt.

Eve: [00:13:31] Pretty good.

Adriana: [00:13:31] It’s been really, really great. Challenging to scale, but very, very good in terms of the projects and making sure that we can sustain affordability.

Eve: [00:13:39] Okay. So, tell us about a successful project that you’re particularly proud of.

Adriana: [00:13:46] Hmm. Well, one that we have in the pipeline that we’re particularly proud of is not at full fruition yet. We are bringing a small grocery store to the corridor. So, when I first started working at the Kensington Corridor Trust in 2020, you know, I was trying to learn about the neighborhood, meet with residents, meet with small business owners, and the single thing that I kept hearing over and over in every room, different rooms, you know, different people, was, we need a grocery store, we need a grocery store, we need a grocery store. And the second thing that folks were saying is we need more spaces for our youth to engage in positive and healthy spaces after school and on weekends. And so, for the last few years, we’ve been working at trying to figure both of those out. The youth element was a little bit of a lower hanging fruit because there are already partners in the space who, you know, in the neighborhood, rather, who are already doing youth programming. And so, it was a matter of partnering with them, making that activation at our garden, which we now do successfully and have for two seasons, two garden seasons. The grocery store was a harder lift. One, because of the square footage of the buildings, right? We just talked about the average square footage of a building at 2200ft² across, three stories.

Eve: [00:14:49] Right?

Adriana: [00:14:50] Two, parking. Right? So, it’s a very busy and bustling corridor in terms of commuters and for the businesses that are operating. And so, parking is very challenging. And then a loading dock, there really aren’t any buildings that have loading docks on the corridor to bring the grocery pallets in and out. So, last year we stumbled on a gem that came up for sale on the market. There was an artist who had been using it as his studio, his artist design studio, for the last 20 years, and he was moving towards retirement and put his property up for sale. That property is about 3400ft² across two stories. So, it’s a much larger run.

Eve: [00:15:24] Huge!

Adriana: [00:15:24] Yeah, it’s a much larger run than the average building on the corridor for us. And so, we were very excited to bring that in. Just right after we brought it in and we found a local operator. So, this gentleman grew up in the neighborhood, has been operating his business in the neighborhood, doing food imports and exports and is going to move into the grocery space and then is also going to operate a commercial kitchen on the second story, a shared commercial kitchen. And so, we’re really, really excited for that project.

Eve: [00:15:54] That’s a great project!

Adriana: [00:15:55] Yes, it’s going to be super great. The neighborhood is excited. It’s accessible by transit, so it’s literally right outside of the train station. So, for folks who are riding the El it’s been very well accepted and regarded and welcomed by the residents. And we’re really, really excited to bring it online, hopefully by winter of this year.

Eve: [00:16:14] Sounds terrific. So how do you engage community members and stakeholders, so they know what you’re doing and become part of this trust?

Adriana: [00:16:23] There’s a couple of ways. Traditional organizing and engagement, right? Going out, canvassing, being present at events, making sure that we’re visible. All of our staff at this point, right when we’re out on the corridor with our swag, with our KCT-shirts, everyone’s like, oh, hi! Like, you know, we’re very known just from walking so much up and down the corridor. That’s one way. The other way is through our partners. So, engaging in partnership and collaboration as much as we can, right? We’re a very small entity in comparison to some of the larger nonprofits that exist in the space and so really leveraging and pulling shared resources together for events and for activities and programming has been really, really helpful. And then the last way I’ll say, has really been around policy advocacy. Right? So, in addition to thinking about perpetual ownership, we’re also thinking about public policy and systems change. And what does it mean? Or what does it look like to have residents engaged and small business owners engaged in that work? And so, we do have a full-time organizer on staff who’s leading our engagement work, but also doing our policy advocacy. And so, we’ve engaged with a lot of folks in that way, because people want to see change in the neighborhood. And they, you know, we all have a vision for what we want. And so, bringing those folks at City Hall to do testimony and meeting with legislators and council, and having them hear directly from the folks on the ground. So, I think through those kinds of three different avenues, we’ve been pretty successful in engaging with folks.

Eve: [00:17:39] So that was going to be my next question. Is the city of Philadelphia supportive of the trust and its goals and how?

Adriana: [00:17:45] Yeah, I think the city has been supportive. I was invited to be on the Mayor’s Transition Committee for Economic Development this past winter. I think we have a strong presence in the city of Philadelphia as a new and innovative model. What I think we haven’t quite cracked the code on is determining funding and land, so.

Eve: [00:18:03] I was going to ask about that.

Adriana: [00:18:04] City of Philadelphia has a land bank and so we are working with our local councilwoman who was recently elected. So, a new rep to determine how we can move forward with doing that, with unlocking some of these properties that sit within the target boundaries of where we’re currently doing acquisition, and then trying to learn more and be in the right spaces and places with the right people at the right time to determine how we can unlock some funding from the city of Philadelphia. And I think we’re getting closer every day but, you know, when we look at other cities across the country, you know, some cities are making multi-million-dollar investments into innovative trust structures. That has not yet been the case in Philadelphia. But I am very, very hopeful that we can unlock some land and some dollars to make this work possible.

Eve: [00:18:46] So is the Kensington Corridor Trust unique in Philly or anywhere?

Adriana: [00:18:53] It is, yeah. So, it’s the only one in Philly and then the other folks who are using the same legal infrastructure and also building a neighborhood trust structure are based in Kansas City, Missouri. And we both formed around the same time. They’re very focused on the residential aspect, we’re more focused on the commercial aspect but we use the same legal infrastructure and back end and we’re both neighborhood trust models. But, outside of us, to our knowledge, there are no others.

Eve: [00:19:16] Should there be more of you?

Adriana: [00:19:18] I think so. We at KCT have been very cautious. Just to say, let us make sure that this is sustainable first, before we begin to replicate. We don’t think that neighborhoods are stomping grounds for experiments. So, we want to make sure that this is viable and sustainable and that it has impact, and that it can be governed locally and that you can, you know, secure sufficient funding and land to make it work long term. I think we’re still maybe another year or 2 or 3 out from that determination. But we have conversations with communities across the United States and some international conversations as well, regularly. Just like, what would it look like to replicate this? What does it look like to scale it in Philadelphia? I think folks are very interested in the model and particularly in the governance and the financing of the work. And so, we, on our website, we have a document center where we share all of our learnings, and we’re dropping reports on a fairly regular basis. We define common terms, because it’s not just there for folks who are looking at our model externally, it’s also there for residents who want to understand and learn more about the work as well. And so we try to make sure that it’s very transparent and that it’s easy to access and to grasp.

Eve: [00:20:23] Do you think, is there another neighborhood in Philly that you think is ripe for a trust like this? I’m sure you’ve thought about it.

Adriana: [00:20:32] Yeah. And there’s several that have approached us. I think there are some that could be ready. I think one of the things, I think there are two things. One is, it should come from the residents. Right? So, it should really come from the folks who are there who have lived there historically, those legacy residents and those legacy business owners wanting to preserve and protect for themselves. So that’s part one. So, you have to have like a ready neighborhood. Those folks are ready to go. The second part is the financing of the model. Right? Like going out to national foundations and securing these program-related investments is not light work. And it’s not for the light-hearted. And so, you know, having folks who are ready and prepared to do that work and to make those pitches and to have those very financial conversations alongside, you know, the societal impact conversations. So, yeah, there’s a couple that come to mind, but I wouldn’t name one specifically now. I would say that there are some who are already exploring and thinking about it. And, you know, we want to be of support wherever we can. To all of those folks.

Eve: [00:21:30] You mentioned that you have a small team. How big is your team?

Adriana: [00:21:34] There are four of us as of January 2nd.

Eve: [00:21:37] Small but mighty, right?

Adriana: [00:21:39] Small but mighty. So, it’s myself, the construction project manager, the lead community organizer, and then we just brought on a part-time operations assistant in January, just to give us a little bit of extra capacity boost for everybody to get their projects across the line.

Eve: [00:21:52] And how big were you when you started? Just you?

Adriana: [00:21:57] One. Just me. For the first two years, it was just me.

Eve: [00:22:00] That’s pretty decent growth, right?

Adriana: [00:22:02] Yes, I think so. Slowly but surely.

Eve: [00:22:06] So what excites you most about the work you are doing?

Adriana: [00:22:11] Mhm. Really the community-led aspect, right. So, I’m an organizer by background. I have a public policy background, which is what attracted me to this work and to exploring the development of the neighborhood trust model. But to me, there’s nothing more exciting than folks leading the way forward, the folks who are most closely impacted, the folks who know the best solutions to the work, and to the issues and the challenges. That’s the best part. Like, our governance is amazing and bar none. I love working with the residents and small business owners to design and to determine what it is that they want done, and for our team to just go and implement it and serve as the stewards.

Eve: [00:22:44] I hope people are listening to this because a lot of people are very scared of that.

Adriana: [00:22:48] Oh no, I mean, it’s my favorite part. It really is.

Eve: [00:22:52] But I mean, working with people who don’t necessarily have the skills or understanding around real estate development, that can be really tough.

Adriana: [00:23:01] Yeah, it can be, 100%. And we’re so grateful to have funders that have supported us in doing governance education. So, we’ve brought in outside facilitators to have discussions with our boards around the different issues where they felt they could have some skill strengthening. Right.? So, thinking about how to make a real estate deal, right? When do you know something is the right acquisition? How do you, you know, put together your portfolio. But even other things like marketing and communications and thinking about social media and press hits, you know. Development and fundraising, making a pitch, right, like all of those things, if you haven’t served on a board before or if this isn’t an area where you’ve had space.

Eve: [00:23:36] It’s all new. It’s all new.

Adriana: [00:23:38] All new, right? And so, making sure that folks feel like they are equipped to support our staff team, but also each other and the broader neighborhood in executing the work. But, yeah, I think so, oftentimes, particularly in the nonprofit sector, we feel like, you know, you’ve got to have the attorney, the HR consultant, you’ve got to have a finance expert to be your treasurer. Right? Like all of these things are necessary. And it’s just so untrue. You can bring in those external supports to make sure that the folks who are closest to the works are the decision makers, but that they have expertise at their side when they’re making those decisions.

Eve: [00:24:10] So you don’t have any requirements for skills for the governance board?

Adriana: [00:24:14] We do not. Open applications every year. The only requirement is that you live in or have a small business in the neighborhood. Outside of that, there are no formal requirements for skill sets or education or anything else.

Eve: [00:24:28] So looking ahead ten years, what potential do you think trusts like this hold?

Adriana: [00:24:33] Yeah. One, I think preserving pockets of affordability. Right? The private development is coming, city development is coming. Individualized donor development is coming. And so, I think, you know, making sure that the folks who have lived in a certain space in place historically can afford to continue doing so. And so, reducing some displacement is my hope. I think scaling is definitely viable in ten years. Right? So, thinking not just only in Philly, but also in other places and spaces, and acknowledging too that the model is not a one size fits all, right? You can use this legal infrastructure in back end, and you can think about neighborhood-led governance and work on residential. Right? Strictly residential, as they’re doing, you know, trust neighborhoods out in Kansas City, Missouri. Or, you know, potentially other uses. Maybe you use it just for green spaces, right? Like we’ve been able to integrate. Right? So, we’re working on residential and commercial and green space. But you know, you could have focuses based on the needs of any specific neighborhood or place at any given time. And then my hope is that ten years from now, this really won’t be seen as innovative or othered, right? It’ll be very, this is normal, right? Just when you think about community land trust.

Eve: [00:25:36] Mainstream.

Adriana: [00:25:38] Mainstream, right? When community land trusts first emerged, everyone was like, what is this? This is not a thing. This won’t be viable. And look now, right, there are hundreds of commercial land trusts, but maybe thousands. I don’t know the statistics, but there are many across the United States, several of which are in Philadelphia and have been very successful at preserving green space and doing affordable housing construction. And so, you know, I think getting it less from like this shiny new thing into like a this is a place where we can invest, and we know it’s a sure investment and there’s space to have real impact in neighborhoods through this work.

Eve: [00:26:08] And it will unlock financing, because financing is definitely mainstream, right?

Adriana: [00:26:14] 100%. The way that we define risk is very mainstream.

Eve: [00:26:17] Very mainstream. So one final question for you. What keeps you up at night?

Adriana: [00:26:22] Oh! Moving too slow.

Eve: [00:26:24] Interesting.

Adriana: [00:26:25] Like are we moving too slow? That question of just like, what is the right pace and scale in order to make sure that there is sufficient impact, and you are preserving enough affordability, meanwhile, making sure that there is sufficient external investment to take, you know, care of some of these larger things that folks want to have taken care of, like crime and education and public transportation. Right? Like all of these societal benefits that we have at large, it’s like a little bit of a coin toss, almost, right? Like if you have too much investment in one place, you have really active displacement of low-income folks. And if you have so much preservation of affordability, it makes it difficult to have investment, perhaps, in some of these other areas. So, yeah, sometimes I’m just like worried about the pace and the scale at which we’re doing the work. We’re acquiring about five properties a year right now, which when I say that to some folks, they’re like, that’s amazing. I’m like, yeah, but remember, they’re like 2200ft² apiece. There’s over 600 of them on this 1.4-mile-long corridor. So if I buy five a year, we’re like, really, the impact, you know, this feels fairly small. It’s very impactful for the folks who take on those spaces as commercial tenants or as residential tenants. But in the larger scheme of things, like I’d love to see us acquiring more each year, bringing more properties online each year, attracting more businesses each year, and making sure that there’s more residential affordability annually as well. So yeah, just like pace and time, I always feel like I’m fighting some clock, some like non-affordable clock.

Eve: [00:27:50] Well, it sounds to me like you’re going gangbusters and I expect in a year or two you’re going to be buying 20 properties a year. I don’t expect less from you okay.

Adriana: [00:28:01] OK then, the pressure is on!

Eve: [00:28:03] So thank you very much for joining me. And I can’t wait to see what else you do.

Adriana: [00:28:08] Thank you. Thanks for having me.

Eve: [00:28:28] I hope you enjoyed today’s guest and our deep dive. You can find out more about this episode or others you might have missed on the show notes page at RethinkRealEstateforGood.co. There’s lots to listen to there. Please support this podcast and all the great work my guests do by sharing it with others, posting about it on social media, or leaving a rating and a review. To catch all the latest from me, you can follow me on LinkedIn. Even better, if you’re ready to dabble in some impact investing, head on over to smallchange.co where I spend most of my time. A special thanks to David Allardice for his excellent editing of this podcast and original music. And a big thanks to you for spending your time with me today. We’ll talk again soon. But for now, this is Eve Picker signing off to go make some change.

Image courtesy Adriana Abizadeh

El Centro Home.

February 13, 2024

✅ Revitalization. Repurposing a vacant property into a school designed to enhance learning

✅ Minority project partner. Latino-owned firm providing development support

✅ Workforce training. A path to success for students disengaged from high school

✅ Community. 200 students yearly, the majority local residents

✅ Job creation. 50 construction jobs plus 20 permanent jobs

✅ Construction underway. Completion anticipated soon

These features are all packed into just one real estate project in Philadelphia – El Centro Home.  And the developers are looking for investors, small and big alike, on Smallchange.co.


This is not a solicitation of an offer to buy or sell any securities. All investing is risky and involves the risk of total loss as well as liquidity risk. Past returns do not guarantee future returns. If you are interested in investing, please visit Small Change to obtain the relevant offering documents.


Image courtesy of El Centro Home

The Great Real Estate Reset.

February 7, 2024

Dr. Tracy Hadden Loh is a Fellow with the Anne T. and Robert M. Bass Center for Transformative Placemaking at Brookings Metro. Her research focuses on commercial real estate and how place-level assets interact and affect the prospects and resilience of the people and enterprises that call a place home in urban, suburban, and rural settings.

Tracy has recently written about the need for reform of the real estate sector, including who benefits from new development, and the governance challenges that exacerbate the extreme and growing spatialization of inequality in U.S. metropolitan regions.

Prior to joining Brookings, Tracy was senior data scientist at the Center for Real Estate & Urban Analysis at the George Washington University School of Business where she was the lead author of “Foot Traffic Ahead 2019.” This study ranked the 30 largest US metros based on percentage of office, retail, and rental multi-family space each area had in their walkable urban space. She also worked on the creation of a strategic plan to bring inclusive and equitable economic development to the area around the former Charity Hospital in New Orleans. In 2022, Tulane University announced plans to redevelop the building into a mixed use complex including research and educational facilities. Prior to her role at GWU, Tracy was the director of research at the Rails-to-Trails Conservancy.

Tracy is a graduate of DC public schools and holds a Ph.D. in city and regional planning from the University of North Carolina at Chapel Hill. In addition to her research interest in placemaking, Dr. Loh served two years representing Ward 1 on the Mount Rainier City Council in Prince George’s County, Md. She is currently a member of the board of directors of Greater Greater Washington.

Read the podcast transcript here

Eve Picker: [00:00:03] Hi there. Thanks for joining me on Rethink Real Estate. For Good. I’m Eve Picker and I’m on a mission to make real estate work for everyone. I love real estate. Real estate makes places good or bad, rich, or poor, beautiful, or not. In this show, I’m interviewing the disruptors, those creative thinkers and doers that are shrugging off the status quo in order to build better for everyone.

Eve: [00:00:38] As we embark on a new year, we’re all thinking about fixing things.  I bumped this podcast up on my list, because Tracy Hadden Loh has a much bigger and more inspiring fix list than most of us do. Tracy is bi-racial and has experienced inequity first hand.  Even as a young child she knew something was wrong.  Her career has been a purposeful exploration of how to fix things. As a Fellow with the Center for Transformative Placemaking at Brookings Metro, a branch within the Brookings institution, Tracy focuses on cities, downtown metropolitan areas, placemaking, diversity in cities and reinventing cities post-pandemic. And of course, fixing things. You’ll want to listen in to learn more!

Eve: [00:01:39] Hello Tracy, it’s really great to have you on my show.

Tracy Hadden Loh: [00:01:42] Hi Eve. Thank you so much. I’m thrilled to be here.

Eve: [00:01:45] So you’ve researched and written on so much that interests me. Like what’s next for downtowns? The devaluation of assets in black neighborhoods, diverse neighborhoods, the office re-imagined lots of stuff around cities that I think is really important. But can you tell me a little bit about your background and how you came to be researching these issues at the Brookings Institute?

Tracy: [00:02:08] Sure. Well, I was born and raised in Washington, D.C. I grew up in the city in the eighties, which was a time when the city’s population was still declining, and it was very segregated. I am biracial myself and I was raised by two working parents and my mom is an immigrant to the United States. So, when I was growing up in the eighties, I felt, even just as a child, I could sense how segregated everything was and that it wasn’t right. But I didn’t know why or what to do about it. And now, DC’s population is growing again, and the trajectory of the city is really different. But that raises a different set of questions about who is winning and losing when there’s change. So, that is that kind of big question about who’s winning and losing and who decides the rules by which that happens. That’s really sort of the motivating question of my life. And I went from being a D.C. public school student and living it as a child to wanting to work on it and help solve it as an adult.

Eve: [00:03:37] That’s a great goal. I love what you said, winning and losing. Who’s winning and losing? Because I think that’s a really big question. So, I’m really interested. You’ve done a lot of different things, but I’m really interested in your work around what you call the great real estate reset initiative. Can you tell me what that is, what that means?

Tracy: [00:03:59] Sure. So, during 2020, after COVID had arrived in the United States and then that summer, after George Floyd was murdered, I was really kind of feeling the moment and feeling like it was a good time to try to say something big and systemic about the way things work. And I was talking to a friend, his name’s Christopher Coes, and at that time, he ran an organization called Locus that is a group of smart growth real estate developers. He was like full time staff on that at Smart Growth America. And so Christopher and I were just kind of talking about the big picture and how to frame what’s going on and who’s needed to be part of the solution. And we really wanted to explain to a broad audience why government alone is not going to be able to address the way things work in the United States and the big trends that are shaping our society. It’s going to take every sector. But we wanted to write a piece that really kind of specifically highlighted the role of the private sector in driving how things work through the lens of real estate. So that’s what motivated us, this project was really a collaboration between myself and Christopher Coes and my colleague at Brookings, Jennifer Vey.

Eve: [00:05:49] So, but why is real estate so important?

Tracy: [00:05:52] Well, you know, the built environment determines so much of our lives. I think we hear people say all the time this phrase: place matters. So, digging in, what does that kind of little shortcut mean exactly? The physical condition and location of our neighborhoods is something that determines a lot of a child’s access to health, opportunity, their odds of being incarcerated, their earning potential. You know, the conditions of your neighborhood determine a lot about your life. It’s not just the conditions of your family and you as an individual. And so, we have to ask these questions about real estate and then just kind of looking at real estate as a sector. It’s a huge piece of the American economy. If we understand real estate as an asset class, these are not small potatoes. It’s not as big as the stock market. But it is, this is a huge asset class and it’s the second most common asset class that touches people’s lives. And, you know, the only thing more common than real estate is cash.

Eve: [00:07:09] How big is it?

Tracy: [00:07:25] Let’s see. I have an exact estimate for you. So, if you combine commercial and residential real estate, you’re going to be looking at about 45% of assets in the United States. And that makes it the single biggest asset class. If you separate commercial and residential, then of course it’s smaller, but on its own real estate is the single biggest investment asset class in the United States by far.

Eve: [00:07:40] I think I read in another article, and this is how I found you, that no one will be surprised by this, but a very small percentage of minorities actually own the commercial assets in this larger group of real estate assets, right?

Tracy: [00:07:57] Yeah, that’s right. With my collaborator Jonathan Rothwell and my colleague Andre Perry, we did an analysis of consumer finances and what the most recent version of that survey found is that only 3% of black households own any commercial real estate, and that’s compared to over 8% of white households. So, these are small percentages. Most people don’t own commercial real estate, but we can see that even within this sector, there’s tremendous inequity.

Eve: [00:08:27] A very big difference. Yeah. So, what else did you notice in your research?

Tracy: [00:08:32] With my most recent research project, what I was digging into is what’s going on with retail real estate right now, because I spent the first couple of years of the pandemic seeing these huge impacts to the leisure and hospitality sector and a really rapid evolution of retail business models and kind of the scale of the crisis and then the speed of adaptation. It’s been fascinating to watch, but the built environment itself doesn’t change like that. So, these are new retail business models that are still trying to locate themselves in the same old retail landscape. And I wanted to just kind of take a look at how that was playing out in terms of operating income and tax assessments for different jurisdictions. Because I know from my own service and local government in the past that commercial real estate is such an important part of a jurisdiction’s tax base. And so, the health of commercial real estate is something that we all have to be very concerned about.

Eve: [00:09:39] I’m fascinated by how it’s playing out physically, because recently I was somewhere in the suburbs, which is unusual for me, but still. I landed in this little medium sized strip mall, and I noticed there were many, many storefronts vacant. And at one end of it, I noticed that a storage facility was starting to occupy the storefronts. I mean, I’ve really never seen a storage facility like that. They had pods in the parking area and one storefront after the other was being converted into storage, which is at least a use, but it’s kind of a sad use.

Tracy: [00:10:16] It’s extremely marginal.

Eve: [00:10:34] Yes.

Tracy: [00:10:21] So, what I found in my most recent research project is that what’s happening with commercial real estate in the retail subsector of it is that even after controlling for every single variable that we could think of that is related to real estate valuation, we found that commercial real estate in zip codes that are majority black in terms of their residential population, we found that race explains an across the board 7% devaluation of that property. And so, and previous research found extensive, much bigger, like three times as big levels of devaluation of residential real estate in black neighborhoods. So, we had reason to suspect that we would find this on the commercial side, too, but I wanted to just estimate a parameter around it, try to get a sense of what the size of the devaluation effect was so that I could start exploring the implications to tax basis to neighborhoods and think through the dynamics of what devaluation on the commercial side means and what it does.

Eve: [00:11:33] Okay so, I’m going to go back to something that you said which caught my attention and that the American real estate industry can create communities of opportunity or face a future, both figuratively and literally underwater. What do you mean by that?

Tracy: [00:11:49] So, climate change is another one of these really big generational trends that is going to totally reshape real estate in the United States. But we are really only just at the beginning of the days of seeing how and where that’s going to be priced in and how we’re going to respond. And so, for an industry that is hyper interested in trends, I think that real estate as a sector has been very, very slow to understand the implications of climate change and to figure out how to approach it. There should literally be a fire under the entire sectors butt about it. And so, I wanted to sound the alarm on the fact that right now the bulk of the real estate industry is still very busily building the wrong stuff in the wrong places.

Eve: [00:12:51] Yeah, I think you’re right. The world is moving very fast and real estate doesn’t. And much of the real estate that we have now will be 80% of the real estate that we have in 2040. So.

Tracy: [00:13:04] That’s right.

Eve: [00:13:04] It’s also about reconfiguring it, right?

Tracy: [00:12:54] Yeah.

Eve: [00:13:09] In that great real estate reset initiative, you focused on five key trends, which I found really interesting. The first was separate and unequal. The second was modernizing family. The third was risky housing business. The fourth was the office reimagined. And the fifth, as you’ve mentioned, the retail revolution. I’d really like to talk about each of them. Like, I suppose we’ve talked about the persistent segregation in the country. What about modernizing family? What does that mean?

Tracy: [00:13:41] So, this is another one of these big macro trends that’s going to change everything about real estate that it seems like we haven’t woken up to yet, which is that the types of households that young people in the US are forming today are radically different than what they were one generation ago. So, in that piece I present just a very simple analysis of the census. And what we found is that if you look at young adults, so Americans age 23 to 38. Right now, we would call those people millennials. But if we look at that same age bracket, but back in 1968, so this is my parents, at that time, almost 70% of young adults in that age bracket were married with at least one child. So, that’s pretty much just the vast bulk of people. We’re forming one type of household and there’s one type of housing that is highly desirable to accommodate that type of household. So, as far as housing goes, real estate was pretty simple back then in terms of what the demand was. But today, less than 30% of young adults are married with at least one child.

Eve: [00:15:03] That would be two of my children.

Tracy: [00:15:05] There we go.

Eve: [00:15:06] They fit right into that group.

Tracy: [00:15:08] And so, it’s less than 30%. And every other kind of household has increased in terms of how common it is. So that’s living alone, living with roommates, being a single parent. So having a child but no spouse or having a spouse but no child or still living with your parents. Right. Like all these things are more common now. And so, the issue is that we’ve gone from one kind of household that needs one kind of housing to many kinds of households that need many kinds of housing. And we don’t have that kind of flexibility in our housing inventory. If we look at housing inventory change since 1980, the only type of inventory that has grown in terms of its share of US housing inventory is houses with four or more bedrooms.

Eve: [00:16:00] Oh.

Tracy: [00:16:03] Which is literally the opposite of what’s happening demographically.

Eve: [00:16:09] So the rise of the ADU hasn’t been fast enough.

Tracy: [00:16:14] Not nearly fast enough.

Eve: [00:16:16] And that is because probably if zoning laws and…

Tracy: [00:16:19] That’s right.

Eve: [00:16:19] …financial restrictions, banks don’t really want to lend, all of those.

Tracy: [00:16:23] And builders don’t know how to build them and ADUs require subordinate electricity from a main house. Pretty much like most American houses would need a heavy up to support an ADU. There’s a billion barriers to ADU production.

Eve: [00:16:38] You know, we talked about retail and there’s also the office.

Tracy: [00:16:43] Yeah.

Eve: [00:16:44] The nature of office work is really shifting.

Tracy: [00:16:47] Yeah, that’s right.

Eve: [00:16:48] And I don’t know where the percentages lie right now, but I love the freedom of remote working. I mean, I’ve always worked that way, but the pandemic I think normalized.

Tracy: [00:16:58] Yeah. So, the big picture is that a majority of Americans don’t work in offices. So just slightly more than half of the United States is, they’re working in schools or hospitals or on the road or in a kitchen. They’re working somewhere that’s not an office. But in cities, in metro areas, it’s a majority of the workforce that does work in offices. And where we are right now is that at the beginning of the pandemic, the vast majority of office workers immediately pivoted to full time remote work. That has gradually decreased. And so, at this point, it’s only 25% of the office workforce that is fully remote. But that means that a lot of people are back, but back less than they were before. So, hybrid work is becoming the new normal for office workers. So, this has a bigger impact in cities because it’s in cities where a majority of the workforce is in office using occupations and it’s also in cities where you find central business districts that are heavily dominated by office real estate. And so, those labor markets and then these particular neighborhoods within those labor markets feel very different now than they did prior to the pandemic, because they’ve experienced a massive structural shift that’s now looking pretty sticky.

Eve: [00:18:34] Right. Yes, I live in downtown. It feels very different. It’s very emptied out. And there’s lots of adaptive reuse going on in office buildings.

Tracy: [00:18:46] Yeah, I think the right thing is for the owners of office real estate to conclude that this shift is permanent and to stop waiting for a time machine to take them back to February of 2019 and to instead adopt forward looking strategies that will lead to productive adaptation.

Eve: [00:19:11] I’m going to go back to something you said about the real estate industry moving very, very slowly, which is true. Part of that is because when you want to build a building, you have to design it and you have to get entitlements and permitting and a budget and build it. And by the time you’re done, if you’re in a market that’s shifting, if it’s a larger building, it’s three years later and it may no longer be completely relevant. How do we tackle all of this? How do we incentivize the right sort of practices?

Tracy: [00:19:40] The problem that real estate has right now is that, given how huge the sector is and how it touches all of us and is so important to everyone’s life and entire communities, there’s just a really astounding lack of dynamism in the sector. There’s a lack of innovation. There’s a lack of growth and productivity, a lack of change. And that is, I think, because of a complicated and toxic set of factors, but that we have the ability to do something about. So, first is that the sector is overregulated. And a really complex regulatory environment makes it higher, it slows things down and makes it more complex so, that favors established and big firms. This sort of classic like giant evil developer that seems to live rent free in a lot of people’s heads. So, I think there’s a lot that communities can do with the way that they regulate both zoning and building codes in order to streamline the kinds of development that they want to see. So, you mentioned ADUs earlier. There are multiple communities in the United States that have made it incredibly easy to build an ADU. Pre-approved floor plans and permits.

Eve: [00:21:09] Yeah, I know. Portland, Oregon.

Tracy: [00:21:11] Apply one day, have permission to build an ADU the next day. So, streamline and make super easy the kinds of buildings that you want to see. Which requires that first initial consensus building about what we want and what we need. But do that work, and then enact the necessary reforms. This is something that communities have been very slow to do. It is incredibly stimulating to the economy and to communities to promote the right kinds of dynamism in real estate, and ADUs is an example of that on the residential side. But the same thing applies on the commercial side, that we know that retail business models are rapidly evolving. And yet, we are expecting this retail vibrancy to figure out how to locate itself in yesterday’s retail building stock. So, I think it’s even more complicated on the commercial side than just the regulatory environment. I think what’s going on the commercial side is also that it’s very difficult to obtain financing and access capital to do commercial real estate projects. And banks want projects that feel familiar, that they understand. And the problem is that what’s familiar is obsolete.

Eve: [00:22:38] I’m so with you on that.

Tracy: [00:22:41] So, there is a huge opportunity to make a ton of money in commercial real estate by leaning in even just a little bit more to innovation and inclusion, because it’s a sector that’s desperately in need of new ideas. And so, that means that we need to see new faces.

Eve: [00:23:01] If you were a developer, what would you focus on first?

Tracy: [00:23:04] To be honest with you, I think that the lowest hanging fruit is still housing, just because there is so much pent up demand, we have under built for so long. It’s just not rocket science to make money building housing if you can find your submarket niche and if you have access to capital. So, I think that the low hanging fruit is in ADU and missing middle housing production in US cities of all sizes at this point.

Eve: [00:23:34] But that goes back to something you said before about the racial divide. So, who has access to capital, and will that capital be deployed in disinvested neighborhoods that need the housing the most? I mean, you know, we’re back into this whole cycle of what sort of housing gets built and who does it serve and who does it make money for.

Tracy: [00:23:55] Yeah, and the money to build real estate largely comes from banks. People typically don’t have huge amounts of personal wealth. The people who do have that kind of money aren’t doing neighborhood real estate. So, I think that there is a systematic problem with the kinds of projects that it’s easy to get a loan for and with who can get them. And, I wrote the great real estate reset, wanting to connect with lenders and with lending institutions. It’s been a tough row to hoe. It’s an insular world, and I am not an economist. And so, I think that there’s a need right now for thought leaders with a lot of credibility in the sector to start talking about these ideas. I earlier this year did a fireside chat with the folks at Capital One. It was so wonderful to be invited to do that and to be able to share these ideas in that kind of space. And I think that I plan to just keep knocking on every door and window and trying to have these conversations, because I think it’s clear that capital flows, that’s something that has to change. If we want to start responding in a way that’s smarter, that’s more dynamic to things like these demographic trends, to climate change, to the persistence of white supremacy in the United States.

Eve: [00:25:27] You could also talk about incentivizing innovative projects through city government. I mean, if, as you said, if you take the pain out of building ADUS or you take the pain out of taking an empty strip mall and converting it to housing, that’s a way to provide a very powerful incentive to make things happen.

Tracy: [00:25:49] Yes, I definitely think that there’s a huge role for government in streamlining, making the right thing easy, legal and easy. And then there’s also a role for philanthropy, right? Philanthropy is a huge sector in the United States that in addition to the dollars that they’re legally obligated to spend, there is a huge opportunity for impact investing with their seed corn. Philanthropy has been very hesitant to embrace the opportunity that American real estate presents for impact investing. I don’t know why. This is another one of these conversations I want to have, like, why not? And what would it take to make it happen?

Eve: [00:26:35] Oh, can I join you on that one? So, do you have any examples of people doing some things that you think are great and moving in the right direction?

Tracy: [00:26:45] Oh, sure there are. So first off, Eve, you are an incredibly inspirational innovator in real estate, and you embody the exact opposite of the problems that I’m talking about. You are real. And I just want to validate the incredible work that you do. And Small Change as a platform also is lifting up so many other innovators in real estate. I mean, if someone wants to just like browse, what are the fresh ideas in real estate right now? They can just go to your website and look at so many projects that have been made possible through your platform. So, I think that you are a repository for those examples. But yes, there’s also I think that.

Eve: [00:27:32] But let me tell you where the problem lies for me. Okay. We’ll go back to the systemic problem. So, VCs have on average invested 2 to 3% of their funds in women. So, I am a woman founder of a company, which makes it incredibly difficult for me to raise money and grow. And as well as that, those holders of money are looking for rapid growth and an exit. And when you build something that’s really going to build change over a long time, you have to expect it to take a long time. So, now we’re talking about a whole system of making money on companies that expects immediate gratification. And I know as a developer working in disinvested neighborhoods, that’s not how it works. It’s not Sesame Street. It’s a long hold. You’ve got to be patient and building towards something. We don’t seem to have enough people that understand that.

Tracy: [00:28:38] Yeah. And I think that you will not find that from institutional capital and that we should save our breath from trying to find it. I think that the most innovative projects that I’ve seen that that have been able to do big things, they have a source of patient capital, whether that is like a single extraordinary high net worth individual or whether it’s a foundation or whether it’s a public institution. So, you start with a source of patient capital like that, and then you build a capital stack on top of that. That does include, frankly, it could be majority conventional debt. But you need that patient, you need that big fat patient slice at the bottom to be the foundation of your stack. So, you’re right that the types of projects that we’re talking about, especially at scale, they’re not going to happen without this patient capital piece. And so, that is the piece that I am most focused on motivating, educating, finding and turning out.

Eve: [00:29:49] Sorry I stopped your other train of thought. What were the other great things you’ve seen happen? You said you had other.

Tracy: [00:29:57] Yeah. So, I did a set of six case studies a couple of years ago. This is right before the pandemic on what myself and my collaborator Chris Leinberger call catalytic development projects.

Eve: [00:30:10] Chris, well, he’s the patient capital man.

Tracy: [00:30:13] A lot of what I know about real estate, I learned from that guy.

Eve: [00:30:17] I’ve watched him for years, yes.

Tracy: [00:30:19] I read “The Option of Urbanism” years ago. It’s a life changing kind of book. And then I was incredibly lucky and privileged to have the opportunity to work for Chris for a few years. And we did a paper together where we looked at six case studies from across the US, each with a different source of patient capital and a different source of fairly large parcel assemblies, something between 20 and 100 acres. And in all six of these case studies, we found that they were able to build really enormous at scale transformative neighborhoods that were also, by the way, like extremely financially successful. Very, very financial, very lucrative for their investors. The keys were not just access to patient capital, but that employers were a part, were either the source of the patient capital or part of it from the get-go. These are actually residentially driven projects, although they include a lot of residential. It has to start with something that’s tenant driven in terms of commercial real estate.

Tracy: [00:31:32] And then the final key being that all of these places, the impetus to assemble the capital, to assemble the parcels, it all comes from some kind of crisis. This kind of innovation and real estate doesn’t happen when things feel okay and and things are going well. And that sense of crisis has to be felt outside of the disinvested neighborhoods that are held in an artificial state of crisis all the time. It has to become something that’s felt more citywide, and then these kinds of transformations start to be possible.

Eve: [00:32:07] So, like Pittsburgh losing more than half of its population, that was a crisis.

Tracy: [00:32:11] Yes.

Eve: [00:32:26] And I think the Urban Redevelopment Authority in Pittsburgh really kind of found a whole, I mean, I really admire what they did. They found a whole range of tools to deal with it, as did Mayor Tom Murphy. He really kind of stepped up to fill that patient money gap, right?

Tracy: [00:32:29] Yes. So, I think Pittsburgh is the OG like citywide case study of this. And then Steve Leeper left Pittsburgh and went to Cincinnati and did it again. And that, it’s another incredible story, but this is the model.

Eve: [00:32:48] Yes.

Tracy: [00:32:51] That’s 3CDC in Cincinnati. And I think that the crisis in Cincinnati was multiple days of riots that happened in 2001 after a black teenager was shot and killed by Cincinnati police. And people understood that things needed to change after that tragedy. And, you know, from that moment of crisis, 3CDC was born. And that’s what motivated the private sector in Cincinnati to capitalize 3CDC to the tune of $50 million.

Eve: [00:33:28] Okay. So, I’m sort of speechless. It’s a really big hairy problem, isn’t it?

Tracy: [00:33:39] It’s a big, hairy problem, but it is solvable. To me, the biggest challenge is getting all of the sectoral players to agree that there is a problem and to agree and co-invest in a solution. In places where whatever crisis has provided the extra motivation for that to happen, I have seen extraordinary transformations. The question is just, how can we learn how to do this without the crisis? Because climate change is more like the frog in a bucket of water that’s gradually getting warmer and warmer. It doesn’t create that day-to-day sense of crisis in the same way.

Eve: [00:34:33] No. Yeah. But the pandemic did.

Tracy: [00:34:39] Yeah.

Eve: [00:34:40] The Black Lives Matter.

Tracy: [00:34:42] That’s right. And so, I hope that we can learn the lesson of the pandemic. And it is hard after a time of isolation and great division to emerge and come together, around solutions, but that’s what we need to do right now.

Eve: [00:35:04] So, what excites you most about the work you’re doing?

Tracy: [00:35:10] You know, real estate is fascinating because it affects all our lives. And what excites me most about it is the transformative potential for the fruits of growth to benefit everybody. I envision a world where there are just more great places that work for more people, and I’ve seen it happen many times, so I know that it’s possible and I just wish it at scale for everyone.

Eve: [00:35:42] Yes. And what keeps you up at night?

Tracy: [00:35:48] Segregation. Right. The same thing, and I don’t just mean racial segregation. I mean that kind of these same, like silos between sectors, between jurisdictions. We are right now in our country at every spatial scale, like nationally and in each of our neighborhoods, we are more divided than ever. But we have to build unity in order to confront these big problems like demographic change, climate change, the structural changes that are happening to our economy. It can’t just be everyone for themselves. You know, I am a fundamentally prosocial person that wants to get all hands on deck. I’m not in a particularly extraordinary position of power, but I hope that if I speak this truth that some powerful people might hear.

Eve: [00:36:47] Well, I’ve really enjoyed talking to you, and I would love to stay in touch and learn more about what you’re researching, because it’s fascinating and incredibly important, I think. I’ve learned a lot. So, thank you very much.

Tracy: [00:37:00] Eve I’d love to stay in touch. You’re a personal hero. And you’ve had so many people on your podcast that have, like, greatly shaped my thinking around these things.

Eve: [00:37:10] Well, that’s great. That’s really great to hear. We really, I try to pull together people who I consider, I suppose, instigators. People are thinking a little bit out of the box and pushing the edges of that very traditional.

Eve: [00:37:23] That’s exactly what you do.

Eve: [00:37:25] Yeah. Thank you very much.

Tracy: [00:37:29] Let’s stay in touch.

Eve: [00:37:36] I hope you enjoyed today’s guest and our deep dive. You can find out more about this episode or others you might have missed on the show notes page at RethinkRealEstateforGood.co. There’s lots to listen to there. Please support this podcast and all the great work my guests do by sharing it with others, posting about it on social media, or leaving a rating and a review. To catch all the latest from me, you can follow me on LinkedIn. Even better, if you’re ready to dabble in some impact investing, head on over to smallchange.co where I spend most of my time. A special thanks to David Allardice for his excellent editing of this podcast and original music. And a big thanks to you for spending your time with me today. We’ll talk again soon. But for now, this is Eve Picker signing off to go make some change.

Image courtesy of Tracy Hadden Loh

For the love of the building.

January 24, 2024

Growing up in a middle-class household in suburban New Jersey, Mark Winkelman decided at an early age, with the encouragement from his interior designer mother, to pursue architecture. To that end he attended and graduated from the Syracuse School of Architecture in 1978. Upon graduation he interned in Phillip Johnson’s highly acclaimed design firm in New York City. While in Johnson’s office he worked on a number of notable high rise office buildings including the gothic PPG Headquarters in Pittsburgh and the iconic postmodern AT&T headquarters in New York City.

After earning his New York State architectural license Mark and his then girlfriend (and now wife) traveled to and worked in Tokyo, Japan for two years. There he came to appreciate the refined visual aesthetic that is uniquely Japanese. The design lessons learned in Japan would deeply inform and influence Mark’s own design work. Perhaps the most important lesson was grasping the importance of putting new work in an historical context.

Upon returning to the States in 1984, Mark partnered with a Syracuse classmate and formed Downtown Design — a boutique architecture and interiors firm based in New York City. For the next 25 years Downtown Design grew and developed a number of specialties including the design of technical media facilities such as recording studios and video edit suites. The firm’s projects also included the restoration and adaptive reuse of historical loft buildings in the creative neighborhoods of Soho and Tribeca in Manhattan. Indeed, one of the loft projects was his family’s own home in a 1894 spice warehouse.

In 2007, Mark and Suzanne bought the complex of historic and vacant factory buildings in Williamsport, PA. According to Mark, the building and their potential was enough to bring him to Williamsport. The Winkelman’s have honored local history with the name “Pajama Factory” and the continuing restoration and preservation of the 100 (plus) year old buildings. According to local history, Weldon’s Pajama Factory was once the largest pajama factory in the world. The site was scouted and used as a model for the 1950’s Broadway play, later the movie, “The Pajama Game,” starring Doris Day and John Raitt. They pondered how to fill the 300,000 sq ft of floor area in a town that has been losing businesses and population for decades.

The Winkelmans opted for a plan much like the one highlighted in Richard Florida’s book “Rise of the Creative Class” that included a mixed-use complex with a 24/7 urban lifestyle which includes live / work lofts, work only studios, supporting retail shops, and community facility spaces. A haven for creative thinkers and incubator businesses was created. Performance and event spaces are available for music, political events, large meetings, tenant / community events. A community outreach, 501-c3, organization which has a well-equipped wood shop, clay studio, bicycle recycle shop, and photography dark room — all of which were brought into the mix by the Winkelmans and are open to the wider community.

Mark strives to maintain a high level of energy and optimism in order to build a Creative Community that will someday serve as a model for the Arts World and for energizing small cities and towns. The adaptive reuse of a building into a mixed-use facility is an established practice in big cities but it is not often seen in towns and smaller cities. The fact that the Pajama Factory located, as it is, in a small city, is beginning to have an outsized and positive effect on how the City of Williamsport perceives itself. Mark and Suzanne understand the importance of being a part of a community-based economy by providing spaces where locally owned small businesses can be developed and benefit from the “Buy Local” movement. The rents are kept incredibly affordable at about 1⁄2 the local rate and 1/10 the rate in New York City, for instance. In his spare time, Mark managed the restoration of his 1970 Triumph GT6 British sports car. He loves sailing, especially blue water cruising. Ceramics, primarily wheel work, is a passion. He also loves traveling with his family — as long as his daughter and son take care of all the arrangements.

Read the podcast transcript here

Eve Picker: [00:00:05] Hi there. Thanks for joining me on Rethink Real Estate. For Good. I’m Eve Picker and I’m on a mission to make real estate work for everyone. I love real estate. Real estate makes places good or bad, rich, or poor, beautiful, or not. In this show, I’m interviewing the disruptors, those creative thinkers and doers that are shrugging off the status quo in order to build better for everyone.

Eve: [00:00:41] After a successful career in architecture and design in New York City, Mark Winkelman purchased a 300,000 square foot historic pajama factory. Once the largest pajama factory in the world, the building sat vacant in a small town in central Pennsylvania with a population of just 114,000. The Winkelmans set about filling it one corner at a time with a vision for an affordable and thriving creative hub. 16 years later and 60% complete, the stunning buildings are coming back to life. But there is still more to do. What was Mark’s motivation and what was his thesis and how has it played out? Listen in to learn more.

Eve: [00:01:37] Hello, Mark. It’s great to have you on my show.

Mark: [00:01:39] Good to be here.

Eve: [00:01:40] So the pajama factory, once the largest pajama factory in the country, now belongs to the Winkelmans. You and your wife, Suzanne, which is really a very bold move. How did you stumble upon the pajama factory?

Mark: [00:01:56] I had a partner, I had a bar stool buddy of mine who was a fantastic, is a fantastic woodworker, and he got involved in some real estate in New York City, and I helped him out as an architect. So, we got to know each other and then he lost his interest in New York and moved out to a nearby town, Bloomsburg, with his woodshop and somehow discovered the building. And ultimately, he sold it to me. He knew I was interested in expanding my architectural practice, if you will, to really own and develop a building or a space or become a developer. So, anyway, he sold me the building, in a sense, and I mean, it’s crazy. It’s in the middle of Pennsylvania. I knew nothing about Pennsylvania. I got as far as the Delaware Water Gap, which is a nice place to canoe and hike on the Appalachian Trail but that’s about 200 yards into Pennsylvania. And Pennsylvania is a huge state. So anyway, we saw the building, found the building and the building, I mean, if it was in New York, it’s just…

[00:03:13] It would be worth a fortune. Yeah.

[00:03:15] Oh, yeah. And unattainable for me to work on. But here we bought it for nothing because nobody wanted it. I mean, literally a penny on the dollar compared to New York. It didn’t really know what to do with it, except that it had potential. It had all potential.

Eve: [00:03:31] The town it’s in is called Williamsport, right? Williamsport.

[00:03:34] That’s correct.

[00:03:34] And it’s pretty well Central PA. Central North?

Mark: [00:03:37] North Central PA. It’s an hour and a half from Harrisburg, the capital. The closest town is Elmira, New York. You know, it’s …

Eve: [00:03:49] So New York is about a three-hour drive. Pittsburgh’s a 3- or 4-hour drive. Toronto’s a three-hour drive. It’s kind of in the middle of, really in the middle.

Mark: [00:04:00] All the locals here say it’s in the middle, middle of the universe. And I actually call it the middle of nowhere because it’s quite removed and there’s no public transportation. There are challenges but the thing I ultimately like about Williamsport is the fact that it’s isolated. And because it’s isolated, everything is here. And my only experience in the past was suburbia in New Jersey, which is where I grew up, which was vacuous. And New York City, which is exciting. It has everything, but ultimately it becomes very inconvenient. Everything is so convenient in Williamsport. They have a steel industry down the street that produced the beams for the new Tappan Zee Bridge. Huge industry. Right up the street we have a precast, small precast company. And I literally had some pieces precast for the building and dragged them back here on a wagon. You can’t do that in New York, you know. That’s been a remarkable kind of revelation to me. I came here for the building. I came here for the challenge of restoring this historic building. I didn’t care about the town, but I’ve come to really appreciate the town and its surrounding. In fact, we moved out here. Suzy and I have moved out here. And our daughter’s moved out here.

Eve: [00:05:25] And I’ve been lucky enough to see it. It’s wonderful. How big is it?

Mark: [00:05:29] It’s 300,000ft², spread over eight buildings around a lovely little courtyard. It’s ridiculous, it’s so big.

Eve: [00:05:40] And it has a really rich history. I learned that not only was it the largest pajama factory, but Keds were invented there.

Mark: [00:05:48] That’s correct. Largest pajama factory in the world.

Eve: [00:05:52] In the world? Yes.

Mark: [00:05:53] Apparently, apparently. It was before China became a big manufacturer, obviously.

Eve: [00:05:58] And before people stopped wearing pajamas.

Mark: [00:06:00] Well that too, yes, that’s another discussion. But yes, it was originally Lycoming Rubber Company and its history as being part of us rubber is what ultimately warranted listing on the National Register of Historic Places. But as a rubber company, they started in 1883, I think, and they made, basically they dipped wool socks in rubber and gave them to the lumber industry, and that’s what they used to climb around on the logs as they took them down the rivers. That was their start. But then it moved into athletic wear at the turn of the century, the turn of the last century. And they did invent and produce Keds sneakers here. And I think Keds sneakers was introduced in 1916. And the big buildings, we have three big buildings, all connected, which comprises two thirds of the whole 200,000ft² out of the 300,000. I think they were built by Keds, by the Keds business, because the timing was right. And Keds claims accurately that they were the first mass produced sneaker. Converse came out at the same time with their sneakers and, approximately the same time, and Converse claims that they are the first sneaker mass produced, as opposed to the first mass produced sneaker. In other words, Converse got up and going and produced their sneaker before Keds did. But Keds was introduced before Converse.

Mark: [00:07:41] Yeah, I know they’re all fighting. Yeah, it’s neat stuff. So, they were here for 15 years, I guess, and it was early in the depression that they consolidated their operations, their shoe making operations in Connecticut. And they continued to own this building for another 20 years but sublet it out to small shoe making companies and the garment world.

Eve: [00:08:11] So, light industrial. Yeah.

Mark: [00:08:12] Yes, yes. And Weldons, well done Pajamas is the company that grew and ultimately bought the building in 1950. And I will say that we’ve got some examples of their pajamas around. They’re very nice. I mean, not for me, but whatever, they’re very nice. They were well done. But their architectural work on the complex was not well done at all. It’s really terrible.

Eve: [00:08:40] So, now you have the building, right? And I’ve seen it and I know you preserve and honor that history. How did your vision evolve? What did you decide to do, and how long did it take to figure that out?

Mark: [00:08:54] I had a friend of mine in New York who was involved with us from the beginning. Another friend, not the one who introduced me to the building, but a really smart guy. He was in marketing and very thoughtful. And he and I were talking about this, and the original idea was that we would bring Philadelphia and New York artists out here. The property is cheap and inexpensive and it’s neat but that didn’t happen. That was our goal is to bring folks and my buddy, being smart the way he is, he says, you can’t, you need a there there. You need something to exist before you can attract folks. And you have a vision, but they’re not going to come for the vision, they’re going to come for the fact. So, we had a kind of a rough time like, well how’s this happen? The other thing you did that was critical was he and I developed the idea of building a community, and it was the community idea that is the value added for the building. He accurately suggested that if we just try to advertise space based on price, it’s a downward spiral. You got to have something else. And it was community. So, we start to nurture that idea and it’s taken time. It takes a lot of time.

Eve: [00:10:13] So how does your architectural background influence this project? I mean, you you’ve had a long career and probably learned some things in Tokyo where you spent some time.

Mark: [00:10:24] Oh my goodness, yes. Yeah. Well, what is it? I mean, first you need a love of the building and then have confidence that you’re not alone with that love and then respect that. And so, yeah…

Eve: [00:10:41] I want to chime in I saw that respect when I was there because you dismantled, you know, old bathrooms and have reused the beautiful slates as countertops. And I saw even, you know, the shower rods were old bits of metal pipe that had obviously come from somewhere in the building. So, to me, it looks like a building that’s being dismantled a little and sort of shoved back around like a jigsaw puzzle into something slightly different.

Mark: [00:11:10] Yeah, a little steampunk, a little recycle, little homegrown, all of that. We do it all in-house. I think that’s kind of key is that that we’ve developed an in-house team. You can’t specify recycle as an architect. You know, it’s, but if you got a pipe and you got a pipe threader, you can make something up as you go. And we’ve been doing a lot of that. And I like that. That’s part of what I enjoy doing. I’m a ceramist. I deal with little things, and I deal with big things, and I like craft and I want to put craft in building. I want the design to be crafted, but then I want the product to be crafted. The hand is important, so that’s been fun for me. I don’t know that it’s necessary to make the project successful, but…

Eve: [00:12:02] Right.

Mark: [00:12:02] Am I answering these questions? I don’t know.

Eve: [00:12:04] Oh yes, yes. I can hear Suzanne cooking in the background. And we’re not we’re not going to edit that out. Okay.

Mark: [00:12:14] No.

Eve: [00:12:15] So you’re nudging the building, all 300,000ft² of it, from almost vacant to a fully occupied creative hub. So how far along are you? Tell us about the activities and facilities already there.

Mark: [00:12:30] It’s amazing. I just had someone come in yesterday. And I’m so excited about this. He came in, he is a luthier, and I’ve talked to people about a luthier. No one knows what a luthier is.

Eve: [00:12:45] What is a luthier?

Mark: [00:12:47] Here we go. A luthier is someone who makes and repairs stringed instruments.

Eve: [00:12:54] That’s what I remembered, yes. So, we call them a violin maker. But there’s many more. Oh, yeah. No string instruments. String instruments. You got lutes and basses and all sorts of things. Yeah, OK.

[00:13:08] Yes. So anyway, he is in, he’s involved, he’s a co-president of an international luthier’s organization that meets once a year at Oberlin, in Ohio. And I guess there’s a big music program out there. And they’ve been very supportive of this organization, but they shut down for the pandemic because nobody could travel. And then Oberlin informed them that they can’t use the facilities that they’ve used for three decades now because it’s under construction. So, he’s scratching his head. Well, maybe we should do it in Williamsport. And he gave me a call and I showed him around. We have the wood shop so they can cut pieces of wood and work on their luthing? I don’t know, whatever they do. And we have the Clerestory event space, which he thinks is magnificent.

Eve: [00:14:00] It is gorgeous.

Mark: [00:14:01] They have 60 people that are going to come from around the world, and everybody from somebody who’s just entering the field for a couple of years in, to guys have been doing it for decades and get pushed around in a wheelchair, the whole spectrum from all over the world. 60 folks are going to come into town, I hope. And this fellow and the head of the wood shop got talking, and they immediately got down to what kind of hand plane they like and why, and what is the angle of the blade on that plane. And, you know, that’s the number three, not the number two from that manufacturer. And I’m like, oh my God, this is too good. I love that. And that’s you know, that’s what we’re, that’s what I’m trying to build here is this collaborative opportunity for folks. You know there’s no requirements. You can go be a hermit in your studio. So that’s neat. That’s what’s going on there. But we, I mean that’s one end of the spectrum, this really rarefied craft. And the other end of the spectrum is we have, tonight, we have a pro wrestling match in that room. I mean, you can’t make this up.

Eve: [00:15:15] You also have a volunteer bike recycling shop.

Mark: [00:15:21] Yes, we do.

Eve: [00:15:23] I don’t remember what else was there.

Mark: [00:15:25] Oh my. Okay. Well, we have a community wood shop, and we have a clay studio, which is open to the public. You take classes and become a member there. We have a dark room, old school dark room, mostly working on experimental systems, old ways to develop film and paper. And we have the coffee roaster and a, pasta maker, and…

Eve: [00:15:53] And the coffee roaster makes great pastries.

Mark: [00:15:56] Oh, yeah. Yeah. Very. Yes, yes. And then lots and lots of studio spaces with small businesses, marketing folks and artists and lots of photographers because the windows are massive and have a really interesting diffusing glass from the early days which creates great light in the spaces. So, we got lots of photographers.

Eve: [00:16:21] And residents. Right?

Mark: [00:16:22] Yes, we do. We have residents, maybe a dozen. We want to put in another 60 residents, low end, lower cost, basic, room with the toilet, if you will, for the cheap artist lofts.

Eve: [00:16:38] It’s a lot more than a room with a toilet. They’re really spectacular. Tall ceilings.

Mark: [00:16:43] Some of them can be. Yes, some of them can be. But I want to make some really inexpensive ones and attract the artists. And maybe they move up, maybe they don’t. Or maybe the folks that live in the nice spaces on the top floor buy the artwork from downstairs, I don’t know.

Eve: [00:16:58] So Mark, most developers look for anchor tenants for very large projects like this because then that brings additional tenants along. What’s your approach to that?

Mark: [00:17:09] I have not found that to be useful at all, which has created a problem with the banks. I have found we have a couple of bigger, we have one bigger tenant. And he uses rent for his cash flow management, which is a problem. We have 160 spaces rented, all small, otherwise all small tenants. And I find security in having a lot of tenants, instead of giving power to a few tenants. So, you fight the financial system by not having an anchor tenant that basically can cover a good percentage of the rent, but in my case, with 300,000ft², what’s an anchor tenant? 100,000ft². You know?

Eve: [00:18:04] And anchor tenants tend to be not local too, right? So…

Mark: [00:18:07] Right.

Eve: [00:18:08] How many how many of your tenants would you say are local? You know,

Mark: [00:18:11] All of them.

Eve: [00:18:12] All of them.

Mark: [00:18:13] All of them.

Eve: [00:18:13] The retail tenants? Yeah.

Mark: [00:18:15] Yeah, all of them.

Eve: [00:18:17] So they’re very committed to the community and the town.

Mark: [00:18:21] And the factory, which is nice. Yeah, they’re committed to the project.

Eve: [00:18:25] What’s an attractive condominium price then? There.

Mark: [00:18:30] There’s no history out here. So, it remains to be seen. I’m hoping to produce finished lofts in the top floor for $200 a square foot.

Eve: [00:18:42] I mean that’s less than half what they are now in Pittsburgh, Pennsylvania. Can’t even guess what they are in New York or Philly.

Mark: [00:18:49] Oh, yeah, no it’s crazy. It’s ten times. I mean, in Manhattan, it’s pushing $2,000 a foot. And Philly I looked recently and Philly, I seem to find a lot of them around $300 a foot. So, I think we can, the question is, can we make it work? But I think we can because the acquisition costs of the property was so low.

Eve: [00:19:13] So you’ve got about 60% of the space full?

Mark: [00:19:16] Yeah.

Eve: [00:19:16] And you’re now on a path to build out the final 40%.

Mark: [00:19:22] In in phases, still.

Eve: [00:19:24] In phases. Okay. Cause that’s a lot of square footage, right?

Mark: [00:19:29] Yeah, it still is. That’s right.

Eve: [00:19:32] And so, like, about the creative facilities, what else is planned? You’ve got a luthier coming. I mean, in your vision what would be ideal?

Mark: [00:19:41] Well, we’ve got the clay studio, wood shop and bicycle recycle, and photography are all part of a non-profit umbrella organization called Factory Works. And I’d very much like to see Factory Works expand their offerings to include metalworking and printmaking and glasswork. I mean, we can keep going. Whatever, you know, have a maker space, get some digital fabrication going. So, to that end, I’m dedicating about 15,000ft² of space on the ground floor to consolidate and allow them to expand at the same time. So, I think that’s going to be key. What we really need to do is get the tenants to start to take control of their own futures here and allow me to step aside. That’s a challenge. I don’t know, I’m hoping the condo process will do that.

Eve: [00:20:41] Yeah, because you then can create a condominium association which has governance that isn’t just you making decisions, right?

Mark: [00:20:49] Exactly, exactly.

Eve: [00:20:51] And it’s yeah, it is challenging. So, what’s a typical day at the factory like for you since you live there?

Mark: [00:21:01] Yeah. Oh, you know, I’ll get a call when someone’s key breaks off in the lock and there’s a pipe that breaks somewhere because it froze in the winter because we can’t heat the whole place yet. What is my typical day? Yeah, I got a lot of balls in the air, but I try to keep focused. I’m trying, we went away, Suzy and I went away in a vacation for two weeks. I didn’t talk to anyone for two weeks. The place ran itself.

Eve: [00:21:29] That must be comforting.

Mark: [00:21:31] Well, it almost is. And I say almost because there isn’t really a number two person who would call me. if there’s an issue. There’s a bunch of number three and number four and number five people, but there’s no number two person. And so, I need, I kind of need that. And I need enough cash flow to be able to just pay someone to be number two. And then I’d be directing him instead of trying to direct everybody. So right now, we’ve got ten employees and I have to sort of stay on top of all ten of them. They’re all doing things that are different. Well, three of them are doing construction, so there’s a hierarchy there. We got one guy who’s in charge of construction and maintenance. But otherwise, everybody’s kind has an individual discipline, which is unnerving because you have one bookkeeper and then she’s out sick, you know. Yeah. What do you do?

[00:22:26] Yeah. There’s this is dilemma when you’re in the 10 to 20 people phase where you can’t really quite afford someone to supervise everyone for you. It’s tough.

Mark: [00:22:34] Yeah, yeah, that’s where we’re at. Again, the condo will have a board that takes care of this, which, but we’re a ways from that.

Eve: [00:22:45] Yes. What aspects of the project have been the most delightful and rewarding for you.

Mark: [00:22:51] Yeah, that’s a good question. It all, it’s, you know, what part of the spaghetti sauce is your favorite?

Eve: [00:22:57] Okay, I’ll move on. What’s been the most challenging then?

Mark: [00:23:03] Yeah. Fair. Money.

Eve: [00:23:07] Money.

Mark: [00:23:07] Money has been money has been the most challenging. And, I mean, coming from New York, money’s around. You have a viable project. You put something together, you can find money. At least that’s my understanding. But out here, we’re breaking all the rules, and it seems to stack up against any kind of conventional financing. I think the biggest problem with this small town that continues to lose population is that real estate values at best are stagnant.

Eve: [00:23:40] How does a bank assess the value, right? There’s just no like kind property at all.

Mark: [00:23:46] That’s another problem. But yes, there’s, so, you know, we have cash flow now. But why would a bank want to invest for 30 years in a dying town? Or 25 years, or 20 years. It’s a big burden. So, they’re very conservative about when they invest. So, they’re looking at 50 or 60% loan to value ratios instead of 80, 90%. And they put a very, the appraisers put a very conservative capitalization rate depending on whether you’re on the receiving or sending end there. But they use a cap rate of ten. So, you you’ve got these hurdles. You can’t get the cash flow at a cap rate ten to support significant debt.

Eve: [00:24:35] But you’ve done it, right?

[00:24:38] Well, yeah, I mean we had help when we bought it. We had help when we bought it. There was a very aggressive banker before the regulations changed before the financial crisis. We bought it just before the financial crisis in 07/08. And the regulations have hamstrung the bankers in many ways. But we bought it before that, so we got a loan before that. And they had a, the town had an economic development person on staff, and the banker worked with them and therefore the mayor at the time and we got a loan. It was a small amount ultimately, but it was enough for us to get involved. We got a $600,000 low interest loan from the state through the city. So that got us going, but we’ve had nothing since then.

Eve: [00:25:32] Oh, wow! You have gotten a grant from the from the state.

Mark: [00:25:37] The state? Yes. I know it’s interesting. The biggest challenge has been to convince the local administration folks, the local city government that we’re good guys, and it seems a natural to me, but it’s been very, very difficult. I think we’re coming around now because there’s enough of a chorus out there with all of our tenants and all the events that we have here. Enough of a chorus that’s very supportive that they, I think they’re beginning to come around.

Eve: [00:26:15] So do you think your project has influenced the perception of Williamsport? It’s a lot of square feet in a small town.

Mark: [00:26:25] It’s beginning to. There’s a number of tenants that have moved back to or stayed in Williamsport because of the pajama factory. And of course, they talk about that to others. So, yeah, I mean, that’s what’s most exciting, I think. That’s the part that I find most exciting and the part that’s most surprising when I bought the building. You know, it’s a bunch of bricks and windows. I’ll fix it up and we’ll get it occupied. But now we’re changing a town, and that’s very exciting.

Eve: [00:26:56] It’s economic development.

Mark: [00:26:57] Yeah. Yeah, absolutely.

Eve: [00:27:00] So you’ve also listed a raise, which was launched yesterday, on Smallchange.co to raise funds for this next building phase that you’re going through. Is this partly the reason why? It’s too hard to find, you know, I don’t even know what normal money is, I’m not sure I should say that, but it’s very difficult. I mean, I’ve worked with other developers who have similar problems. Anytime a project is out of the city and unusual, it is almost impossible to get institutional financing. So, you’re not alone. Although that doesn’t really make it better.

Mark: [00:27:39] What I’ve found is you can get institutional financing, maybe, for your facility, for your project as it sits. So, I got financing based on our new cash flow and new appraisal and they made sure that there was enough cash flow to pay for the financing. There was nothing for development. So that any development has to be, money, has to be obtained outside. And that’s where Small Change is going to help us. In the past, I’ve approached some friends and family and that’s gotten us going. But I love the way that Small Change works, and I think it’s going to do a lot to publicize what we’re doing here in town. And I’m looking forward to getting, I don’t know I’ll get so much money out of the town folks, but I think we’ll get a lot of positive PR and I’m going to push that. Yeah.

Eve: [00:28:46] Good. So, and what will this next round of funding build, you know, along with the, I know you have funds from the state as well, a grant. So, what are you planning?

Mark: [00:28:56] Yeah. So, uh, I hope to have about three mil to work with in total. And the state funding is going towards long deferred, too long deferred maintenance issues like roofing, parking lots, HVAC systems, the stuff that doesn’t pay rent. Every time, I mean, because we can only get money based on rent roll, every penny that I got from a bank or development went into developing rent roll. How? With the roof right now, I need rent roll. But now we’ve got some free money coming. Not free, it’s grant money. A lot of brain cells get expended when you work with these grants. But anyway, I’m going to use the grant money to, you know, secure the building at this point. That’s very exciting. But then there’s some more money left over, I hope and that’s going to go towards, well, my favorite project, and it’s probably for personal reasons, is our beer garden on the roof. I want to use…

[00:30:00] Now, is it the beer or the garden, Mark?

Mark: [00:30:03] It’s the beer, of course. Well, you know, it’s going to be what I can do in the afternoon when I can’t drink coffee. Time to go upstairs. The roof is amazing. It’s so beautiful up there. You’re in a valley, in a green valley and you’re above all the trees and all the other buildings you can see all the way downtown. The sunsets off to the west, right off the roof. And we’re putting a kind of a guest bar up there, and we’re going to use the beer garden to, I hope, attract, a craft brewer. And then the craft brewer’s going to move in downstairs. I’ve got 6000ft² of space dedicated to a brewery. And then I’m hoping that the activity with our new parking lot out front and the craft brewery downstairs. I hope that activity generates some interest for the restaurant. So, then we really start to have an ecosystem here that’s pretty complete. And I just need to do that before I’m in my walker, because I have to get this happening.

Eve: [00:31:12] I don’t think that’s ever going to happen, or not soon. So, what advice do you have for anyone contemplating a similar project?

[00:31:19] Call me. You have to be prepared for a lot of time. I did this in New York. We bought into a loft in downtown Manhattan in 1984 and paid almost nothing for it. It was a dump. It was truly a dump right over a disco. But I knew that there was a lot of space, and I was an architect. I was like, okay, I’ll work with the space, and we’ll see how it goes. And it went fantastic for us over time, it’s now worth a bloody fortune. And it allowed me to buy this building. So, I’m like, okay, let’s do it again. But it takes time. I mean, it was 30 years in New York to build the value.

Eve: [00:32:03] Yes, like, real estate is a long hold.

Mark: [00:32:07] It should be, and I think the way the development world works and money works, it demands a short-term return. And that is counter to building a quality, community-based structure, or institution. So, you got to go into it with your eyes wide open that it’s going to take a long time. Even longer than you think. As I said, this is a five-year project for me, and I’m on 16.

Eve: [00:32:39] So there’s no sequel planned for you, right? There’s not a pajama factory number two?

Mark: [00:32:45] No, there really isn’t. No, people have asked. No, this is plenty. And it’s, the other thing about it is it’s an endless project, which is fine. You know, I want to get it so it can support itself, but that doesn’t mean I can’t continue to contribute.

Eve: [00:32:59] So final question I want to ask is how does this project feed your soul?

Mark: [00:33:05] Oh, so many ways. As I said, I love the crafts. I was an architect, I decided to go to the dark side and become a developer. And then after many years, I finally decided I’m not really a developer, I’m a design builder. And I love that. I love getting my hands dirty, being right there with people, doing work, trying to figure out problems. I mean, that’s what I love to do. I also love people. I love to meet them. I love to introduce them. I love to find out what makes them tick. And I think the combination of the two has been essential for the success we’ve had to date.

Eve: [00:33:44] Well, Mark, it’s a pretty rare developer that puts so much soul into their project. As you know, our cities are filled with soulless buildings.

Mark: [00:33:55] All the more now.

Eve: [00:33:57] Yes. So, I really appreciate what you’re doing and thoroughly enjoyed talking to you. I hope the raise goes gangbusters.

Mark: [00:34:04] Yeah, Good. Yes, I do too. And I’ll be pushing it and rewarding everyone who helps.

Eve: [00:34:20] I hope you enjoyed today’s guest and our deep dive. You can find out more about this episode or others you might have missed on the show notes page at RethinkRealEstateforGood.co. There’s lots to listen to there. Please support this podcast and all the great work my guests do by sharing it with others, posting about it on social media, or leaving a rating and a review. To catch all the latest from me, you can follow me on LinkedIn. Even better, if you’re ready to dabble in some impact investing, head on over to smallchange.co where I spend most of my time. A special thanks to David Allardice for his excellent editing of this podcast and original music. And a big thanks to you for spending your time with me today. We’ll talk again soon. But for now, this is Eve Picker signing off to go make some change.

Image courtesy of Mark Winkelman

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