• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About Us
  • Say hello
Rethink Real Estate. For Good.

Rethink Real Estate. For Good.

  • Podcast
  • Posts
  • In the news
  • Speaking and media
    • About Eve
    • Speaking requests
    • Speaking engagements
    • Press kit
  • Investment opportunities

Investing

Crowdfunding tax credits.

March 13, 2024

Rich Rogers is an urban planner and attorney in Buffalo, New York. As a principal at Urban Vantage, he focuses on creative problem-solving to help public and private sector projects work from concept into financing and implementation. He frequently interfaces with clients, related professionals, and the public to work collaboratively on public and private sector projects. His work at the firm generally includes preparing financial projections and evaluating the applicability and utility of certain incentive programs for specific projects.

In addition to his role as a principal at Urban Vantage, Rich is a Shareholder at Yots Law Firm P.C., where he concentrates his practice on real estate financing closings, particularly in structuring and preparing documents for projects utilizing Historic and New Market Tax Credit Investments and Qualified Opportunity Zone incentives.

Rich also co-founded Common Owner, a web-based platform designed to attract capital to community and economic development projects while democratizing investment opportunities.  And now he has joined Small Change as a shareholder and member of the team.

Richard decided to pursue Urban Planning while hiking on the Appalachian Trail prior to entering his first year of law school. His motivation to become a planner is largely to protect and provide increased access to natural and scenic resources, which frequently includes researching methods and advocating for suburban sprawl prevention. Richard’s academic work focuses on how to use land use and economic laws and policies to conserve land and promote smart growth-oriented (re)development.

Read the podcast transcript here

Eve Picker: [00:00:05] Hi there. Thanks for joining me on Rethink Real Estate. For Good. I’m Eve Picker and I’m on a mission to make real estate work for everyone. I love real estate. Real estate makes places good or bad, rich, or poor, beautiful, or not. In this show, I’m interviewing the disruptors, those creative thinkers and doers that are shrugging off the status quo in order to build better for everyone.

Eve: [00:00:45] Rich Rogers is an urban planner and attorney in Buffalo, New York. In his practice, he focuses on tax credit financing and on creative problem solving to help public and private sector projects work from concept into financing and implementation. Rich is also a real estate developer with a project in lease up on Buffalo’s Main Street. There he’s put his knowledge to good use, converting a 30,000 square foot historic building into modern retail and affordable housing units, and employing every trick in his book to build his super complicated capital stack, which of course includes tax credits. If that’s not enough, Rich has a crowdfunding platform called Common Owner, focused on real estate and you guessed it, crowdfunding tax credits as well. There’s a lot to learn here. You’ll enjoy listening in.

Eve: [00:01:51] Hi, Rich. I’ve been looking forward to this conversation.

Rich Rogers: [00:01:54] Likewise.

Eve: [00:01:55] So what led you to study both law and urban planning?

Rich: [00:02:00] I think there were a couple things that influenced that decision. When I was an undergrad, I was, in the SUNY Model European Union program, traveled to Exeter and Limerick in Ireland and just kind of saw some really great urbanism right up against some really beautiful countryside and, you know, wanted to learn about that and ways to replicate that, you know, here in the States, hopefully. And then also when I was out hiking the Appalachian Trail, I got really into conservation easements and, you know, similar kind of legal concepts where I really wanted to study both things.

Eve: [00:02:50] Interesting. So, what is your specialty in law today?

Rich: [00:02:55] In real estate development and commercial finance, typically representing developers. But, you know, largely focused on tax credit syndication and the monetization of tax credits. So, that includes historic tax credits, new markets tax credits, Low-Income Housing Tax credits, and kind of other subsidies to help close construction financing.

Eve: [00:03:19] So that kind of really puts you in the, I don’t want to say distressed, but I suppose distressed neighborhood realm, doesn’t it? More often than not, with those types of credits.

Rich: [00:03:30] In many cases, I think, particularly in upstate New York there’s a lot of communities that have, you know, eligible buildings, to undertake historic rehabilitation projects. So, we see, we kind of see it all over the map. And in particularly more recently with higher interest rates and high construction costs probably folks looking at using those types of credits who wouldn’t do so maybe a few years ago, you know, as capital kind of gets tighter.

Eve: [00:04:09] Interesting. Okay. So, I know you have a lot of other things cooking. You’re a very busy person. Tell us about your real estate development projects. I think you have done a few of your own, including renovating your own house. Right?

Rich: [00:04:25] Yeah, that’s right. Right now, so we’re undertaking the rehabilitation of the Monroe Building, we’ve called it. It’s the former Record Theater in Buffalo, New York. Roughly $7 million project, roughly 30,000ft². We have 17 apartments that will be affordable to folks making 80% of area median income. And we have, six commercial spaces that kind of range from 750ft² to 5500ft². We have kind of an exciting mix of tenants in there, including a coffee shop. We have a hair salon, some restaurants, some other stuff. So, it’s been a very exciting process, albeit a bit scary closing on the building just before Covid hit.

Eve: [00:05:21] Oh, yeah, that’s really bad timing. So, and how far along are you with the project now?

Rich: [00:05:28] So we are currently pre-leasing apartments for occupancy March 1st. The first ten apartments should go online next month with the other seven to follow, you know, likely in by April. Mid-April. Some of the commercial spaces are just starting construction. We do have several signed leases. We have a couple more commercial spaces to to lease and finish designing. But that lease up should occur over the next couple months with full occupancy by June, I would say.

Eve: [00:06:05] Oh, that’s really exciting. So aside from Covid, what’s been the most challenging thing about this project for you?

Rich: [00:06:12] Yeah. It has certainly been a challenge. I think, you know, Covid, kind of, the outcomes there, right? Certainly, a spike in, in construction costs have been very, very challenging to deal with. We’ve really great general contractor on the job BRD and they kind of worked with us through various value engineering and different kind of iterations of the project, which is unfortunate. On one hand, you hate to value engineer out some really cool amenities and things like that. But at the same time, you know, you need to get the job done, right? So, construction costs were definitely a challenge. I would also say holding costs. I think folks don’t think about that all of the time. You know, the building had a sprinkler system that had, you know, stay heated so the the pipes don’t burst in the winter. And, you know, so we had the gas on for a time. And we have recently, but also had to do propane the one year which got very expensive. Yeah. So, holding costs are tough. And then, you know, obviously interest rates were a big one. Ultimately, we were able to rate lock with our permanent lender. And that’s what kind of finally got us over the hump into the construction loan closing. So, there were a lot of challenges and factors to kind of tackle.

Eve: [00:07:48] So I gotta ask, how are you financing it? Are there any tax credits in there?

Rich: [00:07:54] There are. So, we have both state and federal historic tax credits which are 40% of the qualified rehabilitation expenditures, which includes, you know, most of your construction costs, certain design costs, architecture, etc. We’re working with Chase Bank to monetize credits, Chase Community Equity. They’ve made an investment in the project. They’ll make additional investments once construction is complete, you know, based on the number of credits that we deliver to them. So, we have a master lease structure, it’s called, with Chase Bank, not to get too technical. But so, you know, that ends up being, you know, roughly 20 to 30% of the capital stack at the end of the day.

Eve: [00:08:50] Significant. Yeah.

Rich: [00:08:51] It really is. But it’s, you know, really a necessary gap filler in places like Buffalo, you know, where the rents perhaps aren’t as strong as some other areas. We also are using what’s called the Small Building Participation Loan program through New York State Homes and Community Renewal. That’s a per unit subsidy for us to keep our rents at 80% of AMI on average. So, I believe we got $50,000 per unit, very low interest subordinate loan that closed simultaneous with the construction financing. I guess what’s nice about that program is when you’re doing one of these rehab projects, you’re kind of stuck with the building envelope you have. Right? And so we have some units that are nicer than others, some that, for example, we have two units that don’t have windows. Um, so the fact.

Eve: [00:09:48] I’ve got a building like that.

Rich: [00:09:51] They’ve actually come out great. I really actually prefer some of those units to some of the other ones.

Eve: [00:09:58] Yeah. We have, we have spectacularly big skylights in our windowless units that are just amazing, yeah.

Rich: [00:10:04] Same thing. And so, you know that worked out well. But I guess my point is that the flexibility with this program, where it’s not that every unit has to be below a certain AMI, some can be up to 120% of AMI, So, a couple thousand dollars per month. And then you can have some others that are far below.

Eve: [00:10:25] AMI, for our listeners, stands for?

Rich: [00:10:27] Area Median Income. So, essentially, yeah, there’s a rental rate based on, you know, how much money you take home per household, right?

Eve: [00:10:42] How much you can afford to pay. Yeah, yeah, yeah. So, this is brain damage, this capital stack.

Rich: [00:10:48] It’s a lot. We have another program that’s a permanent loan program through Empire State Development in New York. And that’s a transit-oriented development loan program called the Better Buffalo Fund. It’s funded from Buffalo Billion. And, you know, that provides low interest financing coterminous with the permanent loan. So, it’s a 30-year term. But where our project is on Main Street in Buffalo it’s directly across from a college and it’s very close, maybe a five-minute walk to two, light rail rapid transit stations, which, we only really have the one line that goes under Main Street in Buffalo. But I think this project really helps support that light rail system and, you know, kind of both ways. I think that’s a huge amenity for our project. And then it’s also on several bus lines. So, it’s definitely very transit-oriented.

Eve: [00:11:47] Fabulous. Okay. If that wasn’t enough, you decided to co-found ma real estate crowdfunding platform called Common Owner. What led you to do that? And that was also during Covid, right?

Rich: [00:12:03] Yeah. I would say just before Covid. You know, it’s a bit of a process to start a funding portal. If you’re not familiar, obviously you are, but for listeners who aren’t, it takes quite a long time. So, we started that process before Covid and were able to launch, kind of, during Covid, but, you know, essentially with our legal work and also consulting work and my partners’ consulting work, we found a lot of folks struggling to access capital, right? Under kind of traditional means, you know. Perhaps not having the network to raise the capital or, you know, kind of other challenges around that. So, you know, I think just the complexity around some of the rules raising capital or folks not knowing those rules or realizing them. And so, you know, by creating a crowdfunding platform those folks would then be able to access a broader pool of potential investors to help get their projects done, because in many cases, those projects were quite good. You know, they have grant funding, they had tax credits. They looked a lot better on paper than many projects that we did see getting financed all of the time. They just, you know, didn’t have the access to raise the developer equity. And so that’s something that we wanted to address in addition to, in some cases, monetizing tax credits can be very difficult if the project is smaller in nature. And so, using crowdfunding and bringing in additional partners and investors, you know, allows for some structures to spread out those tax credits a bit and, I think, many people would argue kind of the way that Congress intended with some of these programs. So those were the private and primary motivations behind starting Common Owner.

Eve: [00:14:11] So I’m sort of fascinated by the historic tax credit equity twist on your platform. How does it work? Like, what are the types of offerings that are listed and how does this, how do tax credits weave into crowdfunding?

Rich: [00:14:26] Yeah. Yeah, sure. So, typically in a real estate financing that includes tax credits, you have a tax credit investor that will come in and take 99% of the credits. And there’s very specific IRS rules around the way to structure these types of financings. But typically, a bank, an insurance company, a similar entity will come in and they’ll take 99% of the credits and they’ll put in capital during construction.

Eve: [00:15:02] And they’ll be a limited partner, right? They’re not taking control. They’re just a partner for the purpose of those credits. And then they give you a certain number of pennies on the dollar, right? For the credits, and they turn around and get value for that immediately as a credit against their own taxes, right? That’s why they’re interested. Yeah.

Rich: [00:15:30] Yeah. And so. Right. They have the type of income that these credits work really well to offset and, you know, they know, right, how much income they’re going to have. There’s a lot of things that work well for a bank or an insurance company to invest in these types of projects. Banks also get CRA Community Reinvestment Act credits for doing so. But the issue here is that, in many cases, these tax credit investors want to do the, you know, the smallest number of largest projects possible to reduce their due diligence overhead, asset management overhead, and the types of projects that a lot of cities and villages and urban areas really need are not necessarily these massive, you know, redevelopments of old factories or train stations. Right? They’re these kind of mixed use Main Street buildings and that that creates a challenge. Right? Because these more traditional tax credit investors may not want to be bothered with those smaller deals. So

Eve: [00:16:43] It follows the same pattern that all real estate investors follow. They don’t want to be bothered with smaller deals which are…

Rich: [00:16:51] Absolutely.

Eve: [00:16:52] …so important for our cities. Right?

Rich: [00:16:55] Yeah, absolutely. And I think, crowdfunding, I think, broadens the pool of potential investors, right? In general, but also if you have these tax credits, maybe you don’t need to undertake this highly structured, very complicated, you know, kind of financing where an investor comes in for 99%, especially in many states that have state historic tax credit programs like New York. You know, those credits in New York are refundable meaning that if you don’t have tax liability, the state will write you a check for the overpayment of tax. So

Eve: [00:17:36] Oh, wow.

Rich: [00:17:37] Yeah. So, it makes it a lot more user friendly for regular people to then benefit from some of these credits. But your typical, you know, real estate developer, sponsor, managing member kind of person is going to have a lot of losses, right? From depreciation. And won’t necessarily be able to use these credits. So, by bringing in a lot of different investors you can slice the credits more thinly where they can, you know, hopefully more effectively be used. And I think, you know, one thing with crowdfunding is, folks think about it as a, you know, kind of individual non-accredited investors. That’s kind of who it’s for. And I think that that’s a challenge in the industry right now because I think if you look at SEC data, you know, that’s in many cases you still have mostly accredited investors investing in many of these offerings. And I think really when you’re talking about these tax credits, you know, ideally you have a mix of maybe real estate professionals, some individuals, but then also, you know, starting to have, you know, corporations, maybe banks, you know, some other types of investors investing alongside these other folks to kind of, you know, raise more capital for some of these projects.

Eve: [00:19:04] So instead of a 99% like financial institution, tax credit investor, you could replace that with a crowd of people who own, or get their little pro rata share of however much they invest towards a tax credit which they may be able to use. Yeah.

Rich: [00:19:23] Right. Yeah. So right, you could, I mean there’s all sorts of ways to structure it, right? You could follow that more traditional model of the 99%. And then typically what happens in that type of a structure is after the five-year recapture period for the tax credits, the interest flip, right? So, the investor will take all of, or 99% of the credits for the first five years. And then the investor flips down to some lower amount, maybe 5 or 10% of the interest and in some cases will exit the transaction, right? So, here you might think of, if you’re raising equity anyway, perhaps you’re going to, you know, syndicate 30% of the interest in the deal to investors. You know, maybe instead you sell, you know, 50 or 60%. Those folks, along with the cash flow they would get, you know, may also get some tax credits. And that that can sometimes be a better, you know, or a way…

Eve: [00:20:27] You could also say that you, the developer, keep some of the credits for yourself. So maybe, you know, you keep 40% flow to you and the other 60%. So, there’s lots of ways to skin the cat, basically.

Rich: [00:20:40] Absolutely, absolutely. But it can be a bit more straightforward, I think, than some of these really complicated structures, you know, with hundreds of documents and hundreds of pages of projections and, you know, everything like that, you know, looking more like a more traditional partnership.

Eve: [00:21:03] Interesting. Okay. So, have how many historic tax credit deals have you had on your site and have they been successful?

Rich: [00:21:11] We only have a handful that I would say are really, you know, raising equity for the tax credits. And there’s a couple ongoing right now that you could check out if you go to the site. We haven’t had one fully closed that’s that type of offering, in terms of a regulation crowdfunding offering. We have had several deals closed that, you know…

Eve: [00:21:43] Just plain old crowdfunding.

Rich: [00:21:46] Yeah. Which might have a, right, plain old crowdfunding, but also, some Reg D deals on the platform that have closed that have a tax credit investor, right. A separate tax credit investor, this more traditional method, where the capital that’s being raised is more for that developer equity piece.

Eve: [00:22:10] Interesting. Okay. So, what do you think are the most challenging, the most significant challenges facing less experienced real estate developers?

Rich: [00:22:23] Yeah, I think there’s a lot. I think you know, in my mind maybe several years ago, it was mostly this, this equity piece. And obviously that’s a really significant challenge and problem. But I actually think a really big challenge is guarantees, right? And liquidity and net worth and balance sheet, you know, for folks especially who are starting out, who might, you know, not have a really strong balance sheet, maybe they have a lot of student loan debt or mortgage debt or, you know, something else. Right? Being able to close one of these loans is challenging, right? You’re going to need a partner not only to invest capital, but to also, you know, sign a guarantee and, you know, kind of be recourse on some of the financing. And that can be very, very challenging, especially, you know, for someone starting out to, you know, not only identify that type of partner, but negotiate a deal that still makes it worthwhile to do all of this work and be the general partner in the deal, right? You know, especially with some of these deals and, you know, some of these, I guess tertiary markets, you could say, you know, they’re already very thin from a cash flow perspective. And so, by the time you bring in a partner and dice it up, you know, for the guarantee, and then you also raise your equity, you need you need to really make sure there’s something left for you at the end of the day. And I think that can be a very significant challenge, especially once you get into these deals and perhaps you own the building, and now you’re committed. And, you know, it can be enormously stressful. But yeah, I think that…

Eve: [00:24:19] Also in sort of distressed markets where or softer markets where the returns aren’t as high, but construction costs are probably the same or close to the same. You know, this is why all those little bits of funky funding that you talked about become so important. Because there’s got to be something left for investors, right?

Rich: [00:24:44] Exactly, right. You know I think these subsidies are very important to essentially create a market where one doesn’t necessarily exist, right? In a lot of these geographies. So, but, you know, it doesn’t always quite get there, right? Especially in the, you know, this type of interest rate environment that we’ve seen. So, it’s challenging.

Eve: [00:25:12] So how do you think increasing interest rates are affecting developers in Rust Belt cities like Buffalo and Pittsburgh and…

Rich: [00:25:21] Yeah. I mean, I think it’s been a tough situation, right? Because I think a lot of people didn’t see it coming, obviously. And, you know, it’s made it harder to get deals done. You know, I think I mentioned we were fortunate enough to rate lock on our deal at a good time with our permanent lender, and that ultimately allowed us to get it closed. But, you know, I’ve seen folks who didn’t rate lock who, you know, never ended up closing their deal, right? As rates really climbed up. So that’s a challenge on the front end. But then also, you know, if you did a deal five years ago or ten years ago and that interest rate, resets right at the end of of that loan term, you can get in a, you know, a really bad situation, right?

Eve: [00:26:11] That’s one that I’m actually in. Yeah. I’m smiling because I really want to cry. We have a building which actually reset in mid-January. And fortunately, the upper interest rate was capped, or we would have been paying an additional 1%. So, and fortunately also at this point there are no prepayment penalties. So, if the rates go down we can we can go shopping. But still it’s another $2,000 a month that we have to pay on a building that’s limped its way through Covid, and we’ve had to discount rents and I. That part has brought us to our knees, you know, it’s been, it’s really tough. Yeah.

Rich: [00:26:59] Yeah. It’s really a bad situation, I think, for a lot of folks, especially in some of these deals where they don’t necessarily cash flow well. And, you know, at least in New York State, typically we’ll see these tax abatement programs for real property taxes that burn off in many cases simultaneous with these rate resets, right? So, you know.

Eve: [00:27:24] It’s really hard, it’s really hard. Yeah.

Rich: [00:27:28] So it’s yeah, it’s challenging, but I think that the interest rates have really brought many deals to a halt. I guess the as I mentioned earlier, the interesting counterpoint is, you know, projects that might not have, you know, been looking for tax credits or other subsidies, historically, you know, now might need them to make the numbers work. And some of these, you know, other markets that, you know, perhaps a bit more, stronger rents and things like that as rates go up, you know, those folks start to, to kind of seek these types of subsidies and alternative financing methods.

Eve: [00:28:09] So tell me then, how tax credits, not just historic tax credits, but maybe New Market and I don’t know what else is out there, how tax credits can move the needle for closing construction financing.

Rich: [00:28:23] Yeah. So, in many cases, you can, you know, reduce debt. So here in New York State, we have a brownfield tax credit program which is, again, a refundable tax credit. It’s based on, you know, cleaning up a historically, you know, contaminated site and essentially get a percentage of the overall construction cost that’s capped at either 3 or 6 times the site clean-up costs. Right? So, and there’s all sorts of adjustments. But at the end of the day, you know, that refund can sometimes be a source for the construction lender to pay down their construction loan. Right? So, when that refund comes in on the brownfield tax credit, you could make pay down to convert your financing or, you know, there’s some bridge loan products that folks are able to tap into. Some of the other subsidy programs, you know, New Markets Tax Credits is a very complicated program, but it does generate a nice subsidy if you can kind of get through the brain damage. You know, again, essentially, you’re reducing, you’re really reducing debt, right? And reducing leverage on the product, on the project, bringing in equity that doesn’t necessarily expect a traditional return, let’s say, on capital, which, you know, allows you to fill these gaps in your capital stack and get through construction financing, right? Because you need less debt on the project if you’re able to kind of raise capital by using these tax credits.

Eve: [00:30:09] And then there’s also opportunity zones, which are also another incentive for some investors. Yeah, so tax credits can be really huge, I think. But perhaps not, as you said, for small or non-accredited investors. So, it’s a slightly different market, right?

Rich: [00:30:28] Yeah. It depends, I think to really use the federal tax credits in particular, you have to have the right, you know, tax profile. You know, anyone who’s thinking about planning and trying to use tax credits should really have a long chat with their tax professionals just to make sure that they can use the credits. There’s all sorts of rules around that. And, which again, is creating this more limited market for tax credit, you know, monetization, right? So, but, you know, it varies, right? There’s things like, you know, the real estate professional election, if you’re a real estate professional to, you know, you may be able to use credits in a way that other folks can’t. So, it largely just depends on your tax profile. But that varies so dramatically from person to person, right? So definitely talk to your accountant.

Eve: [00:31:28] Yes. So, back to crowdfunding. What do you think are the biggest challenges for developers who try to crowdfund capital?

Rich: [00:31:37] Yeah, I think there’s a few, right. I think, you know, especially for folks who haven’t raised capital before, I think it’s just a lot harder than people think, right? At the end of the day, it’s really kind of sales, right? You’re selling your project in terms of pitching it to investors and, you know, that’s challenging, especially if you don’t really have the personality where you love sales. That that can be really hard. I think understanding the rules and complexities around crowdfunding and kind of the advertising regulations and prohibitions and stuff, it can be a challenge, right? I think especially for folks who, you know, the rest of the capital stack in many ways is more straightforward, right? Even if you’re going out and getting grant funding, right? And, you know, certainly applying for a construction loan, you know, none of that is all that complicated. Tax credits may be more complicated, but then you get into this capital raising piece that is really very hard work.

Eve: [00:32:57] It’s very hard work. I agree with you.

Rich: [00:32:59] Yeah. And so I think a lot of folks underestimate it.

Eve: [00:33:03] Yeah. Whether you crowdfund it or not, it’s hard work. It’s just different work. Right?

Rich: [00:33:08] Right. And so, kind of understanding those nuances and challenges. And then I think again, you know, being realistic in your anticipations of how much an investor is going to invest. Right? I think what I’ve seen a lot of is folks, you know, kind of have their list and they think that’s going to be sufficient. And then investors will come in and maybe they’re investing half or a third of what they anticipated. And that can leave you in a really tough spot, right? I think there’s definitely this, you know, build it and they will come kind of mentality for some folks. And that’s just not the case. Right? There’s not just people out there waiting to invest in your project in general. Right? You need to really build and cultivate those relationships. So, it’s hard. And especially in this environment.

Eve: [00:34:09] I think it works best when you have developers who understand that it’s just not a one-off thing, that crowdfunding offers them an opportunity to gradually build a group of investors who will follow them from project to project. And that is not just one project. It’s a series of projects. And I think those developers who get that really do best, and they sort of come up with a marketing strategy first with the first project, and they figure out what works for them and what doesn’t. And it can be wildly different for different people depending on where your network lives. Does it live on social media or the local coffee shop? You know, very, very different. So, I don’t know, I think, I wish people understood that instead of sort of believing, it’s just as you said, you just build it and they will come because it really doesn’t work that way. It’s really…

Rich: [00:35:10] Yeah, I agree. I also think that, you know, in some cases, I think folks who are, you know, really new or inexperienced or, you know, developing real estate, don’t realize that they’re selling securities and that they’re even, you know…

Eve: [00:35:30] And that was the other question I had for you.

Rich: [00:35:30] These rules, yeah.

Eve: [00:35:33] And then they have to follow the rules when they have these investors and they, you know, they need to do what they offered to do. You know, they need to follow through, you know. So

Rich: [00:35:45] Yeah, exactly. And so I think that’s a big challenge, telling people that they have to follow all these rules. And, you know, folks can sometimes get pretty defensive about that if they’re really confident that they’re right. And so, I think for that reason and, you know, it’s still fairly new, right? And I think, you know, I certainly thought that the crowdfunding, the equity crowdfunding space would take off faster than it has. But I think, you know, when you combine the fact that some people in real estate don’t realize that they’re selling securities when they’re raising capital and, that, you know, this is, you had this really long period with no changes to the securities laws, right? I think there’s still a lot of absorption that’s still kind of starting to happen. I do think, you know, over the last five years, there has been, you know, a broader swath of the population that’s hearing about crowdfunding and excited about it but I think there’s still, you know, we’re kind of scraping the tip of the iceberg, so to speak.

Eve: [00:36:53] Yeah, I agree. Are there any warts to the regulation crowdfunding rule that really irritate you? I have some!

Rich: [00:37:03] Yeah. I mean. I think, you know, the audited financial requirements. And I think they have made some good changes over time in terms of a lot of the rules that have bothered me. But, you know, just the cost of the financial statement audits.

Eve: [00:37:26] The financial statements. Yeah. So, I think what’s most upsetting about those, for, again for our listeners, is that there’s a financial review or an audit required if you want to raise more than $125,000. And that was, you know, I suppose that this rule was really intended for small businesses that were already operational. So, sharing financials makes sense. But in real estate, you typically have a brand-new inception entity that has done nothing. And often it’s formed right before the property is purchased. So now you’re spending money on a financial review or an audit of a whole bunch of zeros, and you can’t get out of it. It’s a regulation, right? It’s just, it’s very silly. And even for a small business, that’s a pretty high bar. You know, that’s a very high bar and I’m not sure that anyone looks at them.

Rich: [00:38:24] Yeah, except for us. Right. I think most investors. Well, it’s a bit hard to say, but, you know, also there’s a lot of rules and regulations around forward-looking statements and not being able to have these types of projections essentially, which is ironic because, as an attorney, you know, closing these tax credit deals, the projections really drive the deal, right? You have this set of 70-page projections and everyone spends hours and hours and hours poring over them, from the investor to the lender to the developer and all of their counsel, right?

Eve: [00:39:08] But it doesn’t mean that you can’t present a cash flow picture and an operational budget. You just can’t project an internal rate of return. You could, you can show investors how much free cash there is. You can show people exactly what the project is going to do, but you can’t, and an experienced investor is looking for internal rate of return, they’ll have to figure it out themselves. Right? That’s…

Rich: [00:39:36] Right. And I guess my point being is that, you know, on some of these other deals with these, granted, more institutional types of investors, that’s a specific, that rate of return is a really material thing that everyone is commenting on and adjusting the deal terms to accommodate, right? So, you definitely have a different kind of framework there. So that’s a challenge. I think the advertising, you know, rules and, you know, the way that these offerings can be marketed, I think could just maybe be a bit more clear for some of the issuers and the folks trying to raise capital, I think they’re a little confusing as well. And so then, folks, you know, don’t want to do something wrong. So they’re very scared about it. So, yeah.

Eve: [00:40:34] But Rich, we still love this rule, right?

Rich: [00:40:37] Yeah. No, I mean, I think the way it opens up, you know, access to investors is absolutely transformative and really important. Right?

Eve: [00:40:48] It is, it is.

Rich: [00:40:48] Even, you know, in spite of all the challenges that we’ve been discussing for much of the call, I think it’s really important. And I do think, you know, the thing that maybe gives me the most hope is that many of the changes that were subsequently made to the rule, I do think were really helpful in terms of, you know, the accredited investors and the special purpose entities and, and all sorts of changes. So, I think that there is, I’m cautiously optimistic about the future of the rule.

Eve: [00:41:25] We hope it will go mainstream, right? Okay. So, uh, just to finish up, what’s next for you?

Rich: [00:41:35] So, I have one more real estate development.

Eve: [00:41:40] This is a loaded question, too, right?

Rich: [00:41:45] Yeah, I have one more real estate development project, and then I am done developing real estate. I will be retiring from that aspect of my life. But, I’m actually looking forward to joining the Small Change team with some of my colleagues and really excited about working with you, Eve and your team, moving forward.

Eve: [00:42:10] And we’re very excited too. We think together we’ll be stronger, bigger, more mainstream, maybe.

Rich: [00:42:18] Hopefully.

Eve: [00:42:19] Well, thank you very much, Rich. And I actually can’t wait to see your project in Buffalo. I’ve got to go up and take a look.

Rich: [00:42:28] Yeah, it’s really exciting.

Eve: [00:42:29] It sounds fabulous.

Rich: [00:42:30] Yeah, it’s a beautiful building.

Eve: [00:42:35] Thank you very much for joining us.

Rich: [00:42:38] Thanks Eve.

Eve: [00:42:47] I hope you enjoyed today’s guest and our deep dive. You can find out more about this episode or others you might have missed on the show notes page at RethinkRealEstateforGood.co. There’s lots to listen to there. Please support this podcast and all the great work my guests do by sharing it with others, posting about it on social media, or leaving a rating and a review. To catch all the latest from me, you can follow me on LinkedIn. Even better, if you’re ready to dabble in some impact investing, head on over to smallchange.co where I spend most of my time. A special thanks to David Allardice for his excellent editing of this podcast and original music. And a big thanks to you for spending your time with me today. We’ll talk again soon. But for now, this is Eve Picker signing off to go make some change.

Image courtesy of Richard Rogers

Big change for Small Change.

March 6, 2024

SmallChange.co Expands, Welcomes Five Partners With Expertise in Regulation Crowdfunding


PITTSBURGH – March 6, 2024 – SmallChange.co, an investment crowdfunding platform focused on real estate development with social impact, has expanded significantly with the addition of five partners. All have extensive experience in regulation crowdfunding: Their track record includes the establishment of Common Owner, a Buffalo-based crowdfunding platform with a specialization in real estate.

The five include Julian Anjorin, a serial entrepreneur with a strong background in cybersecurity; Derek King, who specializes in historic preservation; Richard Rogers, an urban planner and attorney; Mitchell Skomra, a software engineer; and Jacob Walsh, who has substantial experience in operations management. All are based in Buffalo except for Anjorin, who lives in North Carolina.

Anjorin will oversee web development and support for the Small Change platform and business applications used for operations. King will focus on early-stage business development, with a primary emphasis on real estate developers and pipeline partners.  Rogers will assist issuers with structuring their offerings, review and negotiate contracts, and handle a variety of compliance functions. Skomra will work with Anjorin on web development, and Walsh will guide issuers through the onboarding process and manage the company’s books.

“Reg CF platforms for real estate are thin on the ground, but Small Change has been growing rapidly,” says Eve Picker, founder and CEO. “Julian, Derek, Richard, Mitchell, and Jacob are joining us at a pivotal time. They are bringing additional resources, deal flow, and a lot more brain power, all of which will help us to accelerate speed to launch and greatly expand our offerings and support for developers and investors alike.”

She adds: “They are committed – as I am – to bringing equity to the world of equity. And they have the skills and experience to turn this commitment into serious progress in the real estate industry.”

“We love the potential of crowdfunding as much as Eve does,” says Anjorin. “It provides opportunity for those who may not have access to traditional banking channels for finance and allows developers to access capital through Reg CF. The world is not fair, and it probably won’t ever be, but we’ll be damned if we don’t try to balance the financial scales a bit. We’re going to make sure that Small Change evens them out.”


About Small Change

SmallChange.co has helped 47 developers raise more than $13 million for projects in 26 cities, big and small, across the United States. SmallChange.co uses its proprietary Small Change Index™ to  measure a broad array of factors to determine the project’s social impact with the goal of creating more affordable, more equitable and more innovative communities. To date, 62% of the deals funded via the Small Change platform have either a minority and/or female sponsor, and all of them score above 60% on the Small Change Index.  Additionally, 68% of the mixed-use or residential projects listed on the platform have included affordable housing, and almost 90% have been located in underserved communities.

For more information on SmallChange.co, please visit www.smallchange.co or email [email protected].

Media Contact:
Rachel Antman, Saygency
[email protected] or (212) 362-5837


NSSC Funding Portal, a SEC registered Funding Portal and member of FINRA, offers investments under Regulation Crowdfunding or Title III, per Section 4(a)(6) of the Securities Act. These investments are offered to everyone 18 or over.

This is not a solicitation of an offer to buy or sell any securities. The projects illustrated above may not be indicative of all projects on the platform. All investing is risky and includes the risk of loss. Securities are subject to liquidity risk and cannot be easily converted to cash. *Past returns do not guarantee future returns. If you are interested in learning more, please visit Small Change for educational material and detailed offering information. You can always say [email protected].


Image by Ivanka Nikitovic via Vecteezy.com (modified)

El Centro Home.

February 13, 2024

✅ Revitalization. Repurposing a vacant property into a school designed to enhance learning

✅ Minority project partner. Latino-owned firm providing development support

✅ Workforce training. A path to success for students disengaged from high school

✅ Community. 200 students yearly, the majority local residents

✅ Job creation. 50 construction jobs plus 20 permanent jobs

✅ Construction underway. Completion anticipated soon

These features are all packed into just one real estate project in Philadelphia – El Centro Home.  And the developers are looking for investors, small and big alike, on Smallchange.co.


This is not a solicitation of an offer to buy or sell any securities. All investing is risky and involves the risk of total loss as well as liquidity risk. Past returns do not guarantee future returns. If you are interested in investing, please visit Small Change to obtain the relevant offering documents.


Image courtesy of El Centro Home

For the love of the building.

January 24, 2024

Growing up in a middle-class household in suburban New Jersey, Mark Winkelman decided at an early age, with the encouragement from his interior designer mother, to pursue architecture. To that end he attended and graduated from the Syracuse School of Architecture in 1978. Upon graduation he interned in Phillip Johnson’s highly acclaimed design firm in New York City. While in Johnson’s office he worked on a number of notable high rise office buildings including the gothic PPG Headquarters in Pittsburgh and the iconic postmodern AT&T headquarters in New York City.

After earning his New York State architectural license Mark and his then girlfriend (and now wife) traveled to and worked in Tokyo, Japan for two years. There he came to appreciate the refined visual aesthetic that is uniquely Japanese. The design lessons learned in Japan would deeply inform and influence Mark’s own design work. Perhaps the most important lesson was grasping the importance of putting new work in an historical context.

Upon returning to the States in 1984, Mark partnered with a Syracuse classmate and formed Downtown Design — a boutique architecture and interiors firm based in New York City. For the next 25 years Downtown Design grew and developed a number of specialties including the design of technical media facilities such as recording studios and video edit suites. The firm’s projects also included the restoration and adaptive reuse of historical loft buildings in the creative neighborhoods of Soho and Tribeca in Manhattan. Indeed, one of the loft projects was his family’s own home in a 1894 spice warehouse.

In 2007, Mark and Suzanne bought the complex of historic and vacant factory buildings in Williamsport, PA. According to Mark, the building and their potential was enough to bring him to Williamsport. The Winkelman’s have honored local history with the name “Pajama Factory” and the continuing restoration and preservation of the 100 (plus) year old buildings. According to local history, Weldon’s Pajama Factory was once the largest pajama factory in the world. The site was scouted and used as a model for the 1950’s Broadway play, later the movie, “The Pajama Game,” starring Doris Day and John Raitt. They pondered how to fill the 300,000 sq ft of floor area in a town that has been losing businesses and population for decades.

The Winkelmans opted for a plan much like the one highlighted in Richard Florida’s book “Rise of the Creative Class” that included a mixed-use complex with a 24/7 urban lifestyle which includes live / work lofts, work only studios, supporting retail shops, and community facility spaces. A haven for creative thinkers and incubator businesses was created. Performance and event spaces are available for music, political events, large meetings, tenant / community events. A community outreach, 501-c3, organization which has a well-equipped wood shop, clay studio, bicycle recycle shop, and photography dark room — all of which were brought into the mix by the Winkelmans and are open to the wider community.

Mark strives to maintain a high level of energy and optimism in order to build a Creative Community that will someday serve as a model for the Arts World and for energizing small cities and towns. The adaptive reuse of a building into a mixed-use facility is an established practice in big cities but it is not often seen in towns and smaller cities. The fact that the Pajama Factory located, as it is, in a small city, is beginning to have an outsized and positive effect on how the City of Williamsport perceives itself. Mark and Suzanne understand the importance of being a part of a community-based economy by providing spaces where locally owned small businesses can be developed and benefit from the “Buy Local” movement. The rents are kept incredibly affordable at about 1⁄2 the local rate and 1/10 the rate in New York City, for instance. In his spare time, Mark managed the restoration of his 1970 Triumph GT6 British sports car. He loves sailing, especially blue water cruising. Ceramics, primarily wheel work, is a passion. He also loves traveling with his family — as long as his daughter and son take care of all the arrangements.

Read the podcast transcript here

Eve Picker: [00:00:05] Hi there. Thanks for joining me on Rethink Real Estate. For Good. I’m Eve Picker and I’m on a mission to make real estate work for everyone. I love real estate. Real estate makes places good or bad, rich, or poor, beautiful, or not. In this show, I’m interviewing the disruptors, those creative thinkers and doers that are shrugging off the status quo in order to build better for everyone.

Eve: [00:00:41] After a successful career in architecture and design in New York City, Mark Winkelman purchased a 300,000 square foot historic pajama factory. Once the largest pajama factory in the world, the building sat vacant in a small town in central Pennsylvania with a population of just 114,000. The Winkelmans set about filling it one corner at a time with a vision for an affordable and thriving creative hub. 16 years later and 60% complete, the stunning buildings are coming back to life. But there is still more to do. What was Mark’s motivation and what was his thesis and how has it played out? Listen in to learn more.

Eve: [00:01:37] Hello, Mark. It’s great to have you on my show.

Mark: [00:01:39] Good to be here.

Eve: [00:01:40] So the pajama factory, once the largest pajama factory in the country, now belongs to the Winkelmans. You and your wife, Suzanne, which is really a very bold move. How did you stumble upon the pajama factory?

Mark: [00:01:56] I had a partner, I had a bar stool buddy of mine who was a fantastic, is a fantastic woodworker, and he got involved in some real estate in New York City, and I helped him out as an architect. So, we got to know each other and then he lost his interest in New York and moved out to a nearby town, Bloomsburg, with his woodshop and somehow discovered the building. And ultimately, he sold it to me. He knew I was interested in expanding my architectural practice, if you will, to really own and develop a building or a space or become a developer. So, anyway, he sold me the building, in a sense, and I mean, it’s crazy. It’s in the middle of Pennsylvania. I knew nothing about Pennsylvania. I got as far as the Delaware Water Gap, which is a nice place to canoe and hike on the Appalachian Trail but that’s about 200 yards into Pennsylvania. And Pennsylvania is a huge state. So anyway, we saw the building, found the building and the building, I mean, if it was in New York, it’s just…

[00:03:13] It would be worth a fortune. Yeah.

[00:03:15] Oh, yeah. And unattainable for me to work on. But here we bought it for nothing because nobody wanted it. I mean, literally a penny on the dollar compared to New York. It didn’t really know what to do with it, except that it had potential. It had all potential.

Eve: [00:03:31] The town it’s in is called Williamsport, right? Williamsport.

[00:03:34] That’s correct.

[00:03:34] And it’s pretty well Central PA. Central North?

Mark: [00:03:37] North Central PA. It’s an hour and a half from Harrisburg, the capital. The closest town is Elmira, New York. You know, it’s …

Eve: [00:03:49] So New York is about a three-hour drive. Pittsburgh’s a 3- or 4-hour drive. Toronto’s a three-hour drive. It’s kind of in the middle of, really in the middle.

Mark: [00:04:00] All the locals here say it’s in the middle, middle of the universe. And I actually call it the middle of nowhere because it’s quite removed and there’s no public transportation. There are challenges but the thing I ultimately like about Williamsport is the fact that it’s isolated. And because it’s isolated, everything is here. And my only experience in the past was suburbia in New Jersey, which is where I grew up, which was vacuous. And New York City, which is exciting. It has everything, but ultimately it becomes very inconvenient. Everything is so convenient in Williamsport. They have a steel industry down the street that produced the beams for the new Tappan Zee Bridge. Huge industry. Right up the street we have a precast, small precast company. And I literally had some pieces precast for the building and dragged them back here on a wagon. You can’t do that in New York, you know. That’s been a remarkable kind of revelation to me. I came here for the building. I came here for the challenge of restoring this historic building. I didn’t care about the town, but I’ve come to really appreciate the town and its surrounding. In fact, we moved out here. Suzy and I have moved out here. And our daughter’s moved out here.

Eve: [00:05:25] And I’ve been lucky enough to see it. It’s wonderful. How big is it?

Mark: [00:05:29] It’s 300,000ft², spread over eight buildings around a lovely little courtyard. It’s ridiculous, it’s so big.

Eve: [00:05:40] And it has a really rich history. I learned that not only was it the largest pajama factory, but Keds were invented there.

Mark: [00:05:48] That’s correct. Largest pajama factory in the world.

Eve: [00:05:52] In the world? Yes.

Mark: [00:05:53] Apparently, apparently. It was before China became a big manufacturer, obviously.

Eve: [00:05:58] And before people stopped wearing pajamas.

Mark: [00:06:00] Well that too, yes, that’s another discussion. But yes, it was originally Lycoming Rubber Company and its history as being part of us rubber is what ultimately warranted listing on the National Register of Historic Places. But as a rubber company, they started in 1883, I think, and they made, basically they dipped wool socks in rubber and gave them to the lumber industry, and that’s what they used to climb around on the logs as they took them down the rivers. That was their start. But then it moved into athletic wear at the turn of the century, the turn of the last century. And they did invent and produce Keds sneakers here. And I think Keds sneakers was introduced in 1916. And the big buildings, we have three big buildings, all connected, which comprises two thirds of the whole 200,000ft² out of the 300,000. I think they were built by Keds, by the Keds business, because the timing was right. And Keds claims accurately that they were the first mass produced sneaker. Converse came out at the same time with their sneakers and, approximately the same time, and Converse claims that they are the first sneaker mass produced, as opposed to the first mass produced sneaker. In other words, Converse got up and going and produced their sneaker before Keds did. But Keds was introduced before Converse.

Mark: [00:07:41] Yeah, I know they’re all fighting. Yeah, it’s neat stuff. So, they were here for 15 years, I guess, and it was early in the depression that they consolidated their operations, their shoe making operations in Connecticut. And they continued to own this building for another 20 years but sublet it out to small shoe making companies and the garment world.

Eve: [00:08:11] So, light industrial. Yeah.

Mark: [00:08:12] Yes, yes. And Weldons, well done Pajamas is the company that grew and ultimately bought the building in 1950. And I will say that we’ve got some examples of their pajamas around. They’re very nice. I mean, not for me, but whatever, they’re very nice. They were well done. But their architectural work on the complex was not well done at all. It’s really terrible.

Eve: [00:08:40] So, now you have the building, right? And I’ve seen it and I know you preserve and honor that history. How did your vision evolve? What did you decide to do, and how long did it take to figure that out?

Mark: [00:08:54] I had a friend of mine in New York who was involved with us from the beginning. Another friend, not the one who introduced me to the building, but a really smart guy. He was in marketing and very thoughtful. And he and I were talking about this, and the original idea was that we would bring Philadelphia and New York artists out here. The property is cheap and inexpensive and it’s neat but that didn’t happen. That was our goal is to bring folks and my buddy, being smart the way he is, he says, you can’t, you need a there there. You need something to exist before you can attract folks. And you have a vision, but they’re not going to come for the vision, they’re going to come for the fact. So, we had a kind of a rough time like, well how’s this happen? The other thing you did that was critical was he and I developed the idea of building a community, and it was the community idea that is the value added for the building. He accurately suggested that if we just try to advertise space based on price, it’s a downward spiral. You got to have something else. And it was community. So, we start to nurture that idea and it’s taken time. It takes a lot of time.

Eve: [00:10:13] So how does your architectural background influence this project? I mean, you you’ve had a long career and probably learned some things in Tokyo where you spent some time.

Mark: [00:10:24] Oh my goodness, yes. Yeah. Well, what is it? I mean, first you need a love of the building and then have confidence that you’re not alone with that love and then respect that. And so, yeah…

Eve: [00:10:41] I want to chime in I saw that respect when I was there because you dismantled, you know, old bathrooms and have reused the beautiful slates as countertops. And I saw even, you know, the shower rods were old bits of metal pipe that had obviously come from somewhere in the building. So, to me, it looks like a building that’s being dismantled a little and sort of shoved back around like a jigsaw puzzle into something slightly different.

Mark: [00:11:10] Yeah, a little steampunk, a little recycle, little homegrown, all of that. We do it all in-house. I think that’s kind of key is that that we’ve developed an in-house team. You can’t specify recycle as an architect. You know, it’s, but if you got a pipe and you got a pipe threader, you can make something up as you go. And we’ve been doing a lot of that. And I like that. That’s part of what I enjoy doing. I’m a ceramist. I deal with little things, and I deal with big things, and I like craft and I want to put craft in building. I want the design to be crafted, but then I want the product to be crafted. The hand is important, so that’s been fun for me. I don’t know that it’s necessary to make the project successful, but…

Eve: [00:12:02] Right.

Mark: [00:12:02] Am I answering these questions? I don’t know.

Eve: [00:12:04] Oh yes, yes. I can hear Suzanne cooking in the background. And we’re not we’re not going to edit that out. Okay.

Mark: [00:12:14] No.

Eve: [00:12:15] So you’re nudging the building, all 300,000ft² of it, from almost vacant to a fully occupied creative hub. So how far along are you? Tell us about the activities and facilities already there.

Mark: [00:12:30] It’s amazing. I just had someone come in yesterday. And I’m so excited about this. He came in, he is a luthier, and I’ve talked to people about a luthier. No one knows what a luthier is.

Eve: [00:12:45] What is a luthier?

Mark: [00:12:47] Here we go. A luthier is someone who makes and repairs stringed instruments.

Eve: [00:12:54] That’s what I remembered, yes. So, we call them a violin maker. But there’s many more. Oh, yeah. No string instruments. String instruments. You got lutes and basses and all sorts of things. Yeah, OK.

[00:13:08] Yes. So anyway, he is in, he’s involved, he’s a co-president of an international luthier’s organization that meets once a year at Oberlin, in Ohio. And I guess there’s a big music program out there. And they’ve been very supportive of this organization, but they shut down for the pandemic because nobody could travel. And then Oberlin informed them that they can’t use the facilities that they’ve used for three decades now because it’s under construction. So, he’s scratching his head. Well, maybe we should do it in Williamsport. And he gave me a call and I showed him around. We have the wood shop so they can cut pieces of wood and work on their luthing? I don’t know, whatever they do. And we have the Clerestory event space, which he thinks is magnificent.

Eve: [00:14:00] It is gorgeous.

Mark: [00:14:01] They have 60 people that are going to come from around the world, and everybody from somebody who’s just entering the field for a couple of years in, to guys have been doing it for decades and get pushed around in a wheelchair, the whole spectrum from all over the world. 60 folks are going to come into town, I hope. And this fellow and the head of the wood shop got talking, and they immediately got down to what kind of hand plane they like and why, and what is the angle of the blade on that plane. And, you know, that’s the number three, not the number two from that manufacturer. And I’m like, oh my God, this is too good. I love that. And that’s you know, that’s what we’re, that’s what I’m trying to build here is this collaborative opportunity for folks. You know there’s no requirements. You can go be a hermit in your studio. So that’s neat. That’s what’s going on there. But we, I mean that’s one end of the spectrum, this really rarefied craft. And the other end of the spectrum is we have, tonight, we have a pro wrestling match in that room. I mean, you can’t make this up.

Eve: [00:15:15] You also have a volunteer bike recycling shop.

Mark: [00:15:21] Yes, we do.

Eve: [00:15:23] I don’t remember what else was there.

Mark: [00:15:25] Oh my. Okay. Well, we have a community wood shop, and we have a clay studio, which is open to the public. You take classes and become a member there. We have a dark room, old school dark room, mostly working on experimental systems, old ways to develop film and paper. And we have the coffee roaster and a, pasta maker, and…

Eve: [00:15:53] And the coffee roaster makes great pastries.

Mark: [00:15:56] Oh, yeah. Yeah. Very. Yes, yes. And then lots and lots of studio spaces with small businesses, marketing folks and artists and lots of photographers because the windows are massive and have a really interesting diffusing glass from the early days which creates great light in the spaces. So, we got lots of photographers.

Eve: [00:16:21] And residents. Right?

Mark: [00:16:22] Yes, we do. We have residents, maybe a dozen. We want to put in another 60 residents, low end, lower cost, basic, room with the toilet, if you will, for the cheap artist lofts.

Eve: [00:16:38] It’s a lot more than a room with a toilet. They’re really spectacular. Tall ceilings.

Mark: [00:16:43] Some of them can be. Yes, some of them can be. But I want to make some really inexpensive ones and attract the artists. And maybe they move up, maybe they don’t. Or maybe the folks that live in the nice spaces on the top floor buy the artwork from downstairs, I don’t know.

Eve: [00:16:58] So Mark, most developers look for anchor tenants for very large projects like this because then that brings additional tenants along. What’s your approach to that?

Mark: [00:17:09] I have not found that to be useful at all, which has created a problem with the banks. I have found we have a couple of bigger, we have one bigger tenant. And he uses rent for his cash flow management, which is a problem. We have 160 spaces rented, all small, otherwise all small tenants. And I find security in having a lot of tenants, instead of giving power to a few tenants. So, you fight the financial system by not having an anchor tenant that basically can cover a good percentage of the rent, but in my case, with 300,000ft², what’s an anchor tenant? 100,000ft². You know?

Eve: [00:18:04] And anchor tenants tend to be not local too, right? So…

Mark: [00:18:07] Right.

Eve: [00:18:08] How many how many of your tenants would you say are local? You know,

Mark: [00:18:11] All of them.

Eve: [00:18:12] All of them.

Mark: [00:18:13] All of them.

Eve: [00:18:13] The retail tenants? Yeah.

Mark: [00:18:15] Yeah, all of them.

Eve: [00:18:17] So they’re very committed to the community and the town.

Mark: [00:18:21] And the factory, which is nice. Yeah, they’re committed to the project.

Eve: [00:18:25] What’s an attractive condominium price then? There.

Mark: [00:18:30] There’s no history out here. So, it remains to be seen. I’m hoping to produce finished lofts in the top floor for $200 a square foot.

Eve: [00:18:42] I mean that’s less than half what they are now in Pittsburgh, Pennsylvania. Can’t even guess what they are in New York or Philly.

Mark: [00:18:49] Oh, yeah, no it’s crazy. It’s ten times. I mean, in Manhattan, it’s pushing $2,000 a foot. And Philly I looked recently and Philly, I seem to find a lot of them around $300 a foot. So, I think we can, the question is, can we make it work? But I think we can because the acquisition costs of the property was so low.

Eve: [00:19:13] So you’ve got about 60% of the space full?

Mark: [00:19:16] Yeah.

Eve: [00:19:16] And you’re now on a path to build out the final 40%.

Mark: [00:19:22] In in phases, still.

Eve: [00:19:24] In phases. Okay. Cause that’s a lot of square footage, right?

Mark: [00:19:29] Yeah, it still is. That’s right.

Eve: [00:19:32] And so, like, about the creative facilities, what else is planned? You’ve got a luthier coming. I mean, in your vision what would be ideal?

Mark: [00:19:41] Well, we’ve got the clay studio, wood shop and bicycle recycle, and photography are all part of a non-profit umbrella organization called Factory Works. And I’d very much like to see Factory Works expand their offerings to include metalworking and printmaking and glasswork. I mean, we can keep going. Whatever, you know, have a maker space, get some digital fabrication going. So, to that end, I’m dedicating about 15,000ft² of space on the ground floor to consolidate and allow them to expand at the same time. So, I think that’s going to be key. What we really need to do is get the tenants to start to take control of their own futures here and allow me to step aside. That’s a challenge. I don’t know, I’m hoping the condo process will do that.

Eve: [00:20:41] Yeah, because you then can create a condominium association which has governance that isn’t just you making decisions, right?

Mark: [00:20:49] Exactly, exactly.

Eve: [00:20:51] And it’s yeah, it is challenging. So, what’s a typical day at the factory like for you since you live there?

Mark: [00:21:01] Yeah. Oh, you know, I’ll get a call when someone’s key breaks off in the lock and there’s a pipe that breaks somewhere because it froze in the winter because we can’t heat the whole place yet. What is my typical day? Yeah, I got a lot of balls in the air, but I try to keep focused. I’m trying, we went away, Suzy and I went away in a vacation for two weeks. I didn’t talk to anyone for two weeks. The place ran itself.

Eve: [00:21:29] That must be comforting.

Mark: [00:21:31] Well, it almost is. And I say almost because there isn’t really a number two person who would call me. if there’s an issue. There’s a bunch of number three and number four and number five people, but there’s no number two person. And so, I need, I kind of need that. And I need enough cash flow to be able to just pay someone to be number two. And then I’d be directing him instead of trying to direct everybody. So right now, we’ve got ten employees and I have to sort of stay on top of all ten of them. They’re all doing things that are different. Well, three of them are doing construction, so there’s a hierarchy there. We got one guy who’s in charge of construction and maintenance. But otherwise, everybody’s kind has an individual discipline, which is unnerving because you have one bookkeeper and then she’s out sick, you know. Yeah. What do you do?

[00:22:26] Yeah. There’s this is dilemma when you’re in the 10 to 20 people phase where you can’t really quite afford someone to supervise everyone for you. It’s tough.

Mark: [00:22:34] Yeah, yeah, that’s where we’re at. Again, the condo will have a board that takes care of this, which, but we’re a ways from that.

Eve: [00:22:45] Yes. What aspects of the project have been the most delightful and rewarding for you.

Mark: [00:22:51] Yeah, that’s a good question. It all, it’s, you know, what part of the spaghetti sauce is your favorite?

Eve: [00:22:57] Okay, I’ll move on. What’s been the most challenging then?

Mark: [00:23:03] Yeah. Fair. Money.

Eve: [00:23:07] Money.

Mark: [00:23:07] Money has been money has been the most challenging. And, I mean, coming from New York, money’s around. You have a viable project. You put something together, you can find money. At least that’s my understanding. But out here, we’re breaking all the rules, and it seems to stack up against any kind of conventional financing. I think the biggest problem with this small town that continues to lose population is that real estate values at best are stagnant.

Eve: [00:23:40] How does a bank assess the value, right? There’s just no like kind property at all.

Mark: [00:23:46] That’s another problem. But yes, there’s, so, you know, we have cash flow now. But why would a bank want to invest for 30 years in a dying town? Or 25 years, or 20 years. It’s a big burden. So, they’re very conservative about when they invest. So, they’re looking at 50 or 60% loan to value ratios instead of 80, 90%. And they put a very, the appraisers put a very conservative capitalization rate depending on whether you’re on the receiving or sending end there. But they use a cap rate of ten. So, you you’ve got these hurdles. You can’t get the cash flow at a cap rate ten to support significant debt.

Eve: [00:24:35] But you’ve done it, right?

[00:24:38] Well, yeah, I mean we had help when we bought it. We had help when we bought it. There was a very aggressive banker before the regulations changed before the financial crisis. We bought it just before the financial crisis in 07/08. And the regulations have hamstrung the bankers in many ways. But we bought it before that, so we got a loan before that. And they had a, the town had an economic development person on staff, and the banker worked with them and therefore the mayor at the time and we got a loan. It was a small amount ultimately, but it was enough for us to get involved. We got a $600,000 low interest loan from the state through the city. So that got us going, but we’ve had nothing since then.

Eve: [00:25:32] Oh, wow! You have gotten a grant from the from the state.

Mark: [00:25:37] The state? Yes. I know it’s interesting. The biggest challenge has been to convince the local administration folks, the local city government that we’re good guys, and it seems a natural to me, but it’s been very, very difficult. I think we’re coming around now because there’s enough of a chorus out there with all of our tenants and all the events that we have here. Enough of a chorus that’s very supportive that they, I think they’re beginning to come around.

Eve: [00:26:15] So do you think your project has influenced the perception of Williamsport? It’s a lot of square feet in a small town.

Mark: [00:26:25] It’s beginning to. There’s a number of tenants that have moved back to or stayed in Williamsport because of the pajama factory. And of course, they talk about that to others. So, yeah, I mean, that’s what’s most exciting, I think. That’s the part that I find most exciting and the part that’s most surprising when I bought the building. You know, it’s a bunch of bricks and windows. I’ll fix it up and we’ll get it occupied. But now we’re changing a town, and that’s very exciting.

Eve: [00:26:56] It’s economic development.

Mark: [00:26:57] Yeah. Yeah, absolutely.

Eve: [00:27:00] So you’ve also listed a raise, which was launched yesterday, on Smallchange.co to raise funds for this next building phase that you’re going through. Is this partly the reason why? It’s too hard to find, you know, I don’t even know what normal money is, I’m not sure I should say that, but it’s very difficult. I mean, I’ve worked with other developers who have similar problems. Anytime a project is out of the city and unusual, it is almost impossible to get institutional financing. So, you’re not alone. Although that doesn’t really make it better.

Mark: [00:27:39] What I’ve found is you can get institutional financing, maybe, for your facility, for your project as it sits. So, I got financing based on our new cash flow and new appraisal and they made sure that there was enough cash flow to pay for the financing. There was nothing for development. So that any development has to be, money, has to be obtained outside. And that’s where Small Change is going to help us. In the past, I’ve approached some friends and family and that’s gotten us going. But I love the way that Small Change works, and I think it’s going to do a lot to publicize what we’re doing here in town. And I’m looking forward to getting, I don’t know I’ll get so much money out of the town folks, but I think we’ll get a lot of positive PR and I’m going to push that. Yeah.

Eve: [00:28:46] Good. So, and what will this next round of funding build, you know, along with the, I know you have funds from the state as well, a grant. So, what are you planning?

Mark: [00:28:56] Yeah. So, uh, I hope to have about three mil to work with in total. And the state funding is going towards long deferred, too long deferred maintenance issues like roofing, parking lots, HVAC systems, the stuff that doesn’t pay rent. Every time, I mean, because we can only get money based on rent roll, every penny that I got from a bank or development went into developing rent roll. How? With the roof right now, I need rent roll. But now we’ve got some free money coming. Not free, it’s grant money. A lot of brain cells get expended when you work with these grants. But anyway, I’m going to use the grant money to, you know, secure the building at this point. That’s very exciting. But then there’s some more money left over, I hope and that’s going to go towards, well, my favorite project, and it’s probably for personal reasons, is our beer garden on the roof. I want to use…

[00:30:00] Now, is it the beer or the garden, Mark?

Mark: [00:30:03] It’s the beer, of course. Well, you know, it’s going to be what I can do in the afternoon when I can’t drink coffee. Time to go upstairs. The roof is amazing. It’s so beautiful up there. You’re in a valley, in a green valley and you’re above all the trees and all the other buildings you can see all the way downtown. The sunsets off to the west, right off the roof. And we’re putting a kind of a guest bar up there, and we’re going to use the beer garden to, I hope, attract, a craft brewer. And then the craft brewer’s going to move in downstairs. I’ve got 6000ft² of space dedicated to a brewery. And then I’m hoping that the activity with our new parking lot out front and the craft brewery downstairs. I hope that activity generates some interest for the restaurant. So, then we really start to have an ecosystem here that’s pretty complete. And I just need to do that before I’m in my walker, because I have to get this happening.

Eve: [00:31:12] I don’t think that’s ever going to happen, or not soon. So, what advice do you have for anyone contemplating a similar project?

[00:31:19] Call me. You have to be prepared for a lot of time. I did this in New York. We bought into a loft in downtown Manhattan in 1984 and paid almost nothing for it. It was a dump. It was truly a dump right over a disco. But I knew that there was a lot of space, and I was an architect. I was like, okay, I’ll work with the space, and we’ll see how it goes. And it went fantastic for us over time, it’s now worth a bloody fortune. And it allowed me to buy this building. So, I’m like, okay, let’s do it again. But it takes time. I mean, it was 30 years in New York to build the value.

Eve: [00:32:03] Yes, like, real estate is a long hold.

Mark: [00:32:07] It should be, and I think the way the development world works and money works, it demands a short-term return. And that is counter to building a quality, community-based structure, or institution. So, you got to go into it with your eyes wide open that it’s going to take a long time. Even longer than you think. As I said, this is a five-year project for me, and I’m on 16.

Eve: [00:32:39] So there’s no sequel planned for you, right? There’s not a pajama factory number two?

Mark: [00:32:45] No, there really isn’t. No, people have asked. No, this is plenty. And it’s, the other thing about it is it’s an endless project, which is fine. You know, I want to get it so it can support itself, but that doesn’t mean I can’t continue to contribute.

Eve: [00:32:59] So final question I want to ask is how does this project feed your soul?

Mark: [00:33:05] Oh, so many ways. As I said, I love the crafts. I was an architect, I decided to go to the dark side and become a developer. And then after many years, I finally decided I’m not really a developer, I’m a design builder. And I love that. I love getting my hands dirty, being right there with people, doing work, trying to figure out problems. I mean, that’s what I love to do. I also love people. I love to meet them. I love to introduce them. I love to find out what makes them tick. And I think the combination of the two has been essential for the success we’ve had to date.

Eve: [00:33:44] Well, Mark, it’s a pretty rare developer that puts so much soul into their project. As you know, our cities are filled with soulless buildings.

Mark: [00:33:55] All the more now.

Eve: [00:33:57] Yes. So, I really appreciate what you’re doing and thoroughly enjoyed talking to you. I hope the raise goes gangbusters.

Mark: [00:34:04] Yeah, Good. Yes, I do too. And I’ll be pushing it and rewarding everyone who helps.

Eve: [00:34:20] I hope you enjoyed today’s guest and our deep dive. You can find out more about this episode or others you might have missed on the show notes page at RethinkRealEstateforGood.co. There’s lots to listen to there. Please support this podcast and all the great work my guests do by sharing it with others, posting about it on social media, or leaving a rating and a review. To catch all the latest from me, you can follow me on LinkedIn. Even better, if you’re ready to dabble in some impact investing, head on over to smallchange.co where I spend most of my time. A special thanks to David Allardice for his excellent editing of this podcast and original music. And a big thanks to you for spending your time with me today. We’ll talk again soon. But for now, this is Eve Picker signing off to go make some change.

Image courtesy of Mark Winkelman

The Aux Evanston

December 12, 2023

There’s a real estate project underway in Evanston, Illinois, and it’s called The Aux. Led by a diverse team, it represents much more than just the revamping of a 16,500 square foot vacant factory building. It represents the aspirational hope of a community.

Not only does the community plan to fully renovate the building into a wellness hub, they plan to populate the space with local, black-owned businesses including an award-winning chef, a laundry cafe, private offices and co-working space to name a few. Space is also planned for pop-up businesses coupled with entrepreneurial training programs in order to provide accessible marketplace options for growing new businesses.

The instigator, a non-profit, assembled a co-developer team of local leaders. They’ve decided to take on an even bigger challenge than this renovation.  They are planning real community ownership. Every investor will become an owner with voting rights.  

If you’re interested in supporting real estate projects that make a difference, look no further than Small Change, where The Aux is raising funds through a crowdfunded community round. Anyone who is 18 years old or older can invest here.


This is not a solicitation of an offer to buy or sell any securities. All investing is risky and involves the risk of total loss as well as liquidity risk. Past returns do not guarantee future returns. If you are interested in investing, please visit Small Change to obtain the relevant offering documents.


Image courtesy of The Aux Evanston

« Previous Page
Next Page »

Primary Sidebar

sign up here

APPLY TO BE A PODCAST GUEST

More to See

West Lombard

January 28, 2025

Swank Atlanta.

December 23, 2024

Passive House Duplex.

November 20, 2024

FOLLOW

  • LinkedIn
  • RSS

Tag Cloud

Affordable housing Climate Community Creative economy Crowdfunding Design Development Environment Equity Finance FinTech Gentrification Impact Investing Mobility Offering Opportunity zones PropTech Technology Visionary Zoning

Footer

©rethinkrealestateforgood.co. The information contained on this website is for general information purposes only. Nothing on this website is intended as investment, legal, tax or accounting strategy or advice, or constitutes an offer to sell, solicit or buy securities.
 
Any projections discussed or made may not be accurate and do not guarantee a specific outcome. All projections or investments are subject to risk due to uncertainty and change, including the risk of loss, and past performance is not indicative of future results. You should make independent decisions and seek independent advice regarding investments or strategies mentioned on this website.

Recent

  • (no title)
  • The Seven
  • Real estate and women.
  • Oculis Domes.
  • Bellevue Montgomery

Search

Categories

Climate Community Crowdfunding Development Equity Fintech Investing Mobility Proptech Visionary

 

Copyright © 2025 · Magazine Pro on Genesis Framework · WordPress · Log in