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Finance

New markets for main street.

May 11, 2022

NuMarket was born out of the pandemic. Ross Chanowski founded the social crowdfunding platform in 2020 because he felt there wasn’t a way for communities to purposefully support the survival and growth of their local businesses. In an interview with The Boston Globe, Ross said that he wanted to develop a way for customers to meaningfully support the businesses they love while, yes, getting something in return.

On NuMarket, main street businesses raise funds for a variety of reasons like renovations, expansion, a popup, a new product line or even a second location. But instead of going to a bank to get a loan, they go to their customers, raising funds through contributions made in an online campaign on NuMarket. The payoff for each contributor is  120% of their money back in credits that can be used at that business. Contributors receive a bonus from the businesses they support, and those businesses get much-needed funds from the customers who love them!  To date, NuMarket has helped 23 small businesses raise funds through successful campaigns with more coming. The amounts raised vary, but the largest (and first) raise was completed by Mamalehs, an iconic delicatessen in Cambridge, that raised over $185k to open a second location. Prior to launching NuMarket, Ross was living in the UK, completing his Master’s degree work in social innovation at the LSE. While there he found time to co-found Jungle, a collective of creative thinkers, designers and strategists growing companies with social impact, working to build product ideas with intrinsic impact. Their current project is Jungle Brew – cold brew coffee designed for socially impactful behavior. Past engagements for Ross include Allen & Gerritsen and Draftfcb and an internship with former House representative Barney Frank. Ross is currently an advisor at the Kenarava Group in Kenya, “a progressive company offering climate-smart agribusiness solutions for a healthier, sustainable future.”

Read the podcast transcript here

Eve Picker: [00:00:12] Hi there. Thanks for joining me on Rethink Real Estate. For Good. I’m Eve Picker and I’m on a mission to make real estate work for everyone. I love real estate. Real estate makes places good or bad, rich or poor, beautiful or not. In this show, I’m interviewing the disruptors, those creative thinkers and doers that are shrugging off the status quo, in order to build better for everyone. If you haven’t already, check out all of my podcasts at our website RethinkRealEstateForGood.co, or you can find them at your favorite podcast station. You’ll find lots worth listening to, I’m sure.

Eve: [00:01:04] Ross Chanowski wanted to help when the pandemic hit, so he founded the social crowdfunding platform NuMarket as a way for communities to purposefully support the survival and growth of their local businesses. He wanted to develop a way for customers to meaningfully support the businesses they love while yes, getting something in return. Ross has put his background in marketing and a master’s in social innovation and entrepreneurship from the London School of Economics and Political Science to good use. Numarket helps Main Street businesses raise funds in a compelling way. Make a contribution to a business you love now, and you’ll get goods and services back with a 20% bonus, ten bagels become 12 in your tummy, all the while supporting the bagel shop you love. It’s a lovely story about a lovely business. Please listen in to hear more. If you’d like to join me in my quest to rethink real estate, there are two simple things you can do: share this podcast and go to rethinkrealestateforgood.co where you can subscribe to be the first to hear about my podcasts, blog posts and other goodies.

Eve: [00:02:42] Hi, Ross.

Ross Chanowski: [00:02:44] Eve, it is great to see you and hear you.

Eve: [00:02:48] I’m really happy to talk to you today. And, you know, Numarkets is one of my favorite companies. I’m really excited to talk to you. So let’s talk about Numarket. NuMarket, I think, is a pandemic, baby, right?

Ross: [00:02:59] It is, yeah.

Eve: [00:03:01] When did you found it and why? And how?

Ross: [00:03:05] As we all have found, pandemic time feels like a very odd construct. So thinking about two years of being in it, I’m still not quite sure when it started. Now we got going, we launched into the world in February of 2021, and the impetus and the idea and research behind New Market, I think had been happening for years before that and a lot of interesting in different ways. But when the pandemic hit, there was a clear insight that everyday customers of businesses and people in communities desperately wanted to do something positive for the places that that they love and that they need. And we were all struggling to find ways to do that. We were hashtagging on Instagram. We were tipping our delivery drivers and bartenders on the way out. We were buying gift cards, kind of doing anything we could, but it definitely didn’t feel like we were giving the kind of support that we could. And on the flip side, businesses were finding it incredibly difficult to get financing at the time to survive. But for decades before that, to to thrive and to open. And so there was something of matching those two up, this desire to support and be a critical part of independent businesses and businesses that couldn’t find avenues to financing that worked for them. So that’s where NuMarket came from. And what we do is we create crowdfunding campaigns for those businesses to raise money from their customers and community. But the contributors to those campaigns, they get more back than what they put in, 20% more, actually, as credits to use towards the business over time. So, it’s not a donation. You’re getting a lot more back than what you put in and you get to use it towards the business in the months that follow, in the years that follow. So, it generates this really interesting economic engine around these important and critical independent businesses all around us.

Eve: [00:05:23] Interesting. So, I’m having a thought. Could Small Change run a campaign on NuMarkets and offer people some investment coupon for future use?

Ross: [00:05:37] You know, I know we’re recording and if there are any regulators listening, we have to check that out first.

Eve: [00:05:43] No, this is, well, what’s interesting and this was going to be my next question. So NuMarkets doesn’t fall under any securities law, does it?

Ross: [00:05:52] Right. So, we’re issuing promotional credits. That’s kind of what our model entails. You are not receiving back cash. It is not a security. It is in the promotional credit category where you’re getting that 20% back as essentially a voucher to use towards goods and services, not that different from a gift card. And we’re very clear about that with everyone involved in knowing that there are some risks involved. But you’re getting this great chance to support a business. And unlike some donation-based platforms, where your money is going towards incredible causes, this is going towards businesses, for profit businesses like restaurants, yoga studios, online platforms, things like that.

Eve: [00:06:44] Right. I don’t think it would break any securities law, but we’ll talk about that later.

Ross: [00:06:50] I didn’t realize this was going to be a whiteboarding session.

Eve: [00:06:53] No, I mean, it really just occurred to me. My favorite Korean restaurant right next door, if they came to you and they did a campaign and I, what do you call it, make a donation. It’s not really a donation. Yeah, a contribution. It’s a contribution. So, it’s some way between investment and donation. So, make a contribution. Then thereafter, I could buy their bibimbap for 20% less.

Ross: [00:07:19] Exactly. Yeah. And you could buy their bibimbap, you could buy drinks, you could get anything that’s in there. Goods and services that they’re offering, which is one of the things we found has been a really big value add, where contributors get to use it, how they’d like to. And for businesses, they get to do exactly what they do best, which is just run their business. You don’t need to change your offering. You don’t need to offer any special packages or anything like that.

Eve: [00:07:47] So what do these businesses I mean, what do these businesses generally raise money for?

Ross: [00:07:54] Yeah. It’s we find a really big mix of things, new locations, new product lines, being able to move from, let’s say, a brick-and-mortar model to a nationwide or worldwide delivery service or the opposite. We find a lot of delivery, whether it be home delivery locally or nationally, moving into more of a permanent space. A lot of pop ups that are turning into brick and mortars. So, we’re at this point where some really amazing, vibrant and oftentimes funky businesses get to fund their dreams and get that validation that those dreams are real from their funders who turn into their best customers.

Eve: [00:08:45] That’s pretty cool. So, walk me through how a campaign works.

Ross: [00:08:50] Yeah. Campaigns, they last for 30 days, and you get a unique URL and campaign page designed with content that shows sort of who you are as the business owners, what your business is, and really gets to the soul of why you’re doing what you do. And anyone with access to a credit card can contribute during that 30-day period. You can gift contributions if you’d like to, to others, which we find a lot. You can leave testimonials that really show how much a lot of these great independent businesses are loved. So, it’s really special there. And then after the campaigns end, what we do is we handle all of the credit distribution, and we start doing that one month after the campaign ends. And that one difference for us of how our credits work is that we break them up monthly. So, we’ll start sending you your credits just one month after the campaign ends super quickly. And we do that monthly for six months. The way that math works out is, let’s say you contribute $100 to Eve’s Cafe. You would get back a total of $120 in credits, and you’d get $20 worth of credits every month.

Eve: [00:10:09] Okay. And this is to make sure that the funds are raised to spread out for the business as well.

Ross: [00:10:19] Exactly, yeah. And what we found happens quite often is you’ll have $20 worth of credits in month one and you’ll go in and you’ll spend those 20 credits and spend above them. So, there’s this really great engine around supporting independent businesses in a really, really strong way, not just as funders, but as your most loyal customers.

Eve: [00:10:43] How did you come up with that formula?

Ross: [00:10:46] Just trying to understand, I think, and talking with a lot of business owners and understanding the problems that are that are facing them and just taking a human first approach of, you know, just talk to us. Tell us what’s going on. Tell us why when you look for institutional funding, it’s difficult. Tell us why when you might find that funding, it’s difficult for you. And then, and then iterating. You know, our model wasn’t always exactly like this. We have great feedback loop and we’re super close with our customers and have a willingness to make those changes when we see that they’re needed.

Eve: [00:11:28] Interesting. Okay. So, I have to ask then, what percentage of your customers are not white male?

Ross: [00:11:38] Yeah, we don’t sort of publish exact data, but it’s a vast, vast majority.

Eve: [00:11:45] So often they fit into that minority or woman-owned business category that we all know does very poorly in the fundraising world.

Ross: [00:11:56] Yes. Yeah. The statistics on that are shocking.

Eve: [00:12:01] They’re really shocking. I think something like 2% for women owned businesses it’s ridiculous.

Ross: [00:12:07] Yeah, we’re very excited about the opportunity that we have in front of us to try to change that. And we’re at this point way above a majority of the businesses being led and managed by women and people of color.

Eve: [00:12:23] So what’s their average amount raised for businesses that you’ve helped so far? And how many have listed campaigns with you?

Ross: [00:12:31] Yeah, we’re up over 30 right now in the past year and at a pretty solid growth rate, which is exciting but also daunting, as you know. Yeah. And the average contribution amount, which I think is one piece of of data that is that’s pretty important for us, is around $150 per person. So, and that’s kind of the spot that we like to be in, which is no matter if you’re putting in $10 or 10,000, what you’re getting back is going to be the same. You’re getting that 20% back. And so we’ve found all different types of people from all different income levels who are able to participate and get that 20%.

Eve: [00:13:19] It must also depend on the business what value $150 has. Like it’s going to be different for bake shop than for something that sells more expensive goods, right?

Ross: [00:13:31] Yeah. Yeah, we found some really interesting, I think at this point slightly anecdotal, data on that of how do contributions change based on your average cost of goods. What’s been really interesting for us is the success of recurring purchase models. So, things like subscriptions, we’ve had some everything from farm delivery boxes to dumpling delivery and those have done incredibly well. I think there’s something to the idea that you know, as a customer that you’re going to be either going in or getting delivered something every week, every month. So, it makes a lot of sense to support and get 20% more.

Eve: [00:14:19] Interesting. Okay, let’s talk about geography. Where where do you do this right now?

Ross: [00:14:23] Yeah, we just kind of moved into Nationwide in the US. So, we started off in Boston in New England with a really, really great community of customers. And we, just this month, started launching campaigns that are across the country. What’s been really interesting, given what’s going on in the world right now, is that where you’re based has taken on an entirely new meaning on both sides of the platform. So, for contributors, people are living all over the place. Maybe you’re spending three months out of the year in New York, three months out of the year in Albuquerque, three months out of the year and in Indonesia. And for businesses, it’s a little bit of the same. You might be based in Los Angeles, but most of your customers are in Miami or in Topeka or wherever it may be.

Eve: [00:15:14] Interesting. So, do you find people contributing who are not customers or might be new customers for these businesses? I suppose the question is, is there crossover between campaigns? Are you building your own contributor base? Yeah.

Ross: [00:15:31] There is, yes. And we’re still early on. And I think that number will, we hope, grow. But we have found a really strong amount of repeat contributors, whether that’s our doing or the fact that there are just some really great businesses in similar communities, it doesn’t really matter to us. We’re just excited that people want to see this model grow and they want to see great independent businesses grow. We’re just there as the tool to make that happen.

Eve: [00:16:03] You said you’ve gone national. Where have you had campaigns?

Ross: [00:16:08] We’ve had some in California. We’ve had some in Florida. We’ve had a lot in New England, Connecticut, Boston, up in Maine, expansion into Maine, I should say. And in the next few weeks, we’re going to have a little bit more dotting across the country.

Eve: [00:16:26] Okay. None in Pittsburgh yet, right?

Ross: [00:16:29] Not until you help us out Eve. That’s what we need.

Eve: [00:16:31] I’m going to help you out, I’m going to help you out!

Ross: [00:16:33] You’ve got to spread the word.

Eve: [00:16:35] I think it’s a really great idea. So, do you think this model might become mainstream?

Ross: [00:16:40] We’re pretty confident that it will if we do our job well. I think that’s kind of the feeling that we all have right now, which is if we can continue to spread the word about it and make it known to more independent business owners that this is an option and that there is great support and there’s a way to engage your community of customers, we do think it can go mainstream. I guess it depends on your definition of mainstream. We’re not focused on world domination as a tech platform. I think we’re focused on being an option for every independent business that wants that option. Yeah.

Eve: [00:17:20] What’s your revenue stream? How do you get paid?

Ross: [00:17:23] Yeah, it’s pretty simple. We take a percentage of the funds that are raised in the campaigns. We have no subscription fees, no upfront fees. So, the only time businesses see us in their accounts is when we send them their funds at the end of the campaign.

Eve: [00:17:40] Shifting gears a little, you know, I looked at your background, which is very interesting, and community and social impact are clearly a really big theme in your life. There must have been a story. There’s got to be a journey that led you to NuMarkets, and I’d love to hear it.

Ross: [00:17:57] Yeah. Eve, if you recall to how we met, one of the big themes of that accelerator was Origin story. And unfortunately, there’s no great origin story. It’s, I guess, the seeds of how NuMarket came about in my background, were doing work and research that took me to some places all over the world and getting to see how different financial models work, how different businesses engaged in commerce and getting a lot of exposure to just difference.

Eve: [00:18:38] But to be fair, you’ve got a masters in entrepreneurship and social impact. So, you you’ve had a path towards this, right?

Ross: [00:18:46] Sure. Yeah, absolutely. And I think what that sort of academic piece of my life did was to really frame around the idea of understanding the problem from a very human lens. So instead of taking an idea and overlaying it onto people, it’s let yourself understand the challenges and day to day problems that are facing real communities and try to design ideas and business models and products against that. I can remember being in very specific instances and looking at the way that people have funded independent businesses all over the world, the ways that they’ve been able to create financial inclusion and just being so interested and impressed and engaged by those experiences that in some odd way Eve, leads to you running down the stairs one day and saying, Oh, I think I think now it makes sense. I think now NuMarket is ready. I think we’ve got the model.

Eve: [00:19:56] Right, I get it. But there’s another company that you’re involved in that intrigues me and I’ve just got to hear about, and that’s called Jungle. Tell me about that.

Ross: [00:20:05] Yeah, so Jungle started off sort of consulting and working with other corporates on how to increase their community impact through their revenue models. And in a strange twist and turn of events, it ended up being a coffee company that I started a few years ago, a handful of years ago now, with the idea that coffee is the most ubiquitous and habitual product that probably exists in the world where I’m holding one right now, we all…

Eve: [00:20:40] Here’s mine.

Ross: [00:20:40] I shouldn’t say we all. There’s yours. Exactly. It’s something that many people across the world really understand and purchase, and it affects over 25 million people across the supply chain. So, ended up starting a cold brew coffee company in in London a handful of years ago and a very different, of course, business model to what NuMarket is. But I think a lot of the partners and customers that we had are the same people and same type of people that we’re supporting at NuMarket now, owners of coffee shops, owners of bakeries, restaurants. We just launched a campaign for a coffee producer in Lawrence, Massachusetts, and it’s pretty cool to see, see some of the same challenges that we were facing in the coffee world and be able to support people doing it themselves now through NuMarket.

Eve: [00:21:38] Very cool. You’ve developed a thesis which is really fascinating. What do you think needs to be fixed in the world of small business? I know that’s a really big question, but I’m asking it anyway.

Ross: [00:21:50] Yeah, well, you know, there is, there’s no doubt that there’s power in commerce and who holds the purse strings. And I think the thing that we’re focused on from a systemic change perspective is allowing everyday customers to be the arbiters of the success of these businesses. So, if you’re the ultimate end user, you’re the person who’s buying the product. If we allow those same people to decide who gets the funding to start and grow, I think we’ll see a big, big change towards businesses that are important, that are independent, that are really, really doing great things for their communities, as opposed to businesses that have one very clear single bottom line, which is how fast can we grow? How quickly can we increase our margins as opposed to can we make people’s lives better and also make money at the same time?

Eve: [00:22:46] So if you were going to leave your mark on the world, what would that look like?  How would you like to leave your mark on the world?

Ross: [00:22:54] Eve, that is such a big question.

Eve: [00:22:57] It is! But you’re pretty close, I think, you know.

Ross: [00:23:01] Yeah, not even.

Eve: [00:23:03] Okay, I didn’t ask. What would your gravestone say?

Ross: [00:23:09] Oh, that’s a good one, too. Well. You know, I think it would just be. You know Eve, I don’t know and I’m going to be honest, I think we’re supposed to answer these questions with authority and strong character and all of that in these types of settings. But I think it’s okay to not know and to still be figuring that out. And right now, I think what I want my mark to be today, it’s just to have done worthwhile work.

Eve: [00:23:46] I’m pretty much in the same place. She led a good life. She was a decent person. That’d be pretty good. Yeah.

Ross: [00:23:53] And had a few good cups of coffee. Right, right. And a few bad ones too.

Eve: [00:23:58] Okay. So, I have to ask, ‘cause you sound pretty prolific there, what’s next for you? Like, are you focused solely on growing this business or is there something else you’re cooking up?

Ross: [00:24:10] I think I’m very laser focused on growing NuMarket in a way that is positive on a lot of levels. But I think there are lots of challenges and opportunities to solve those challenges out there. And I hope that whether it’s through NuMarket or through other efforts, that I and our team can start to tackle those and find some great momentum towards this idea of mutual value models. How can everyone involved in the equation of commerce or economies put something in and get more out from doing so? So, we’ll see where that takes us and we’ll see whether that’s tomorrow or ten years from now or ten weeks from now.

Eve: [00:25:01] Well, it’s fascinating. And I have one final question, if I find a business for you in Pittsburgh, will you come?

Ross: [00:25:08] Absolutely. I’ll come tomorrow. Let’s have some Korean food. Let’s have some good coffee.

Eve: [00:25:14] It’s a deal.

Ross: [00:25:16] We should hang up and stop recording now so we can start, we can start creating spots

Eve: [00:25:20] Okay. Thanks very much for joining me.

Ross: [00:25:24] Thank you, Eve. It was a pleasure.

Eve: [00:25:35] Ross Chanowski is passionate about building businesses that are needed and that make a difference. It looks like NuMarket is well on its way to making a mark.

Eve: [00:25:56] You can find out more about this episode or others you might have missed on the show notes page at our website RethinkRealEstateForGood.co. There’s lots to listen to there. A special thanks to David Allardice for his excellent editing of this podcast and original music, and thanks to you for spending your time with me today. We’ll talk again soon, but for now, this is Eve Picker signing off to go make some change.

Image courtesy of Ross Chanowski

Landing a home.

April 27, 2022

Alex Lofton is on a mission to make the home buying process more accessible and attainable for essential professionals, a group that typically cannot save the equity needed to buy a home. He co-founded Landed to help teachers, healthcare workers, government workers, and other members of the public sector (essential workers) become homeowners through a shared equity, shared appreciation down payment program. Essential professionals are crucial to the existence and vitality of the communities in which they work and Landed allows investors to support and uplift these individuals by contributing to their path towards homeownership.

Alex’s mother was a schoolteacher. His family could not afford to own a home until his grandmother died and left them one. This transfer of intergenerational wealth opened a lot of doors for Alex and his family, allowing them to start building their own wealth. But many people can’t go to “the bank of mom and dad” when they want to buy a home, says Alex. And this prohibits a substantial number of people from ever becoming homeowners, a group that continues to grow as housing prices continue to increase. This is the origin of Landed.

With over 1000 homes purchased and with significant backing, Landed expects to expand nationally and scale quickly, providing more families with the opportunity to fulfill their dream and build a future. Home ownership.

Alex worked as a member of Barack Obama’s field team mobilizing citizens and organizing volunteers throughout that campaign and then served as a regional director at Obama for America. He got his start in real estate at Forest City (now Brookfield properties) where he worked as an MBA summer associate.

Read the podcast transcript here

Eve Picker: [00:00:09] Hi there. Thanks for joining me on Rethink Real Estate. For Good. I’m Eve Picker and I’m on a mission to make real estate work for everyone. I love real estate. Real estate makes places good or bad, rich or poor, beautiful or not. In this show, I’m interviewing the disruptors, those creative thinkers and doers that are shrugging off the status quo, in order to build better for everyone. If you haven’t already, check out all of my podcasts at our website RethinkRealEstateForGood.co, or you can find them at your favorite podcast station. You’ll find lots worth listening to, I’m sure.

Eve: [00:01:01] Alex Lofton’s Mum was a schoolteacher. That’s who he was thinking of when he founded Landed. Alex is on a mission to help essential professionals build financial security and buy homes in the communities they serve. By essential professionals Alex means schoolteachers like his mom. Firefighters, police and health care professionals. All of those professionals that a city can’t function without, all of whom we take for granted, and many of whom can’t save enough for a down payment on a home. Landed has developed a shared equity down payment product for this target market. Their product might be as essential as the essential workers they serve. With a Series B raise in their back pocket Landed is growing rapidly to put home ownership in the hands of everyone. Please listen in to hear more. If you’d like to join me in my quest to rethink real estate, there are two simple things you can do, share this podcast and go to rethinkrealestateforgood.co, where you can subscribe to be the first to hear about my podcasts, blog posts and other goodies. Hi, Alex. I’m really excited to have you on the show today.

Alex Lofton: [00:02:33] Thanks for having me. Really appreciate you reaching out and connecting.

Eve: [00:02:38] So I reached out because I really want to know what Landed is. You have a company called Landed and I want to know what you do.

Alex: [00:02:47] Well, I’m happy to talk about Landed ad what we do. Landed is on a mission to help essential professionals, think your teacher, your nurse or firefighter buy homes and build financial security in the communities they serve. Recognizing that these folks uphold us every single day and we should do what we can to uphold them, and what we offer is a down payment program, a shared equity, shared appreciation down payment program that helps them get into a home and build wealth and feel rooted in the communities they serve.

Eve: [00:03:21] That’s a very particular need that you’re fulfilling. Can you take me on the journey? What made you decide this was a need worth pursuing?

Alex: [00:03:30] Totally. All roads lead to Landed there’s a lot of them. Some core things are very true about the world we live in. Number one cities and the communities we live in are becoming more and more expensive. And the options for people to be able to afford a roof over their head, especially be able to access homeownership, the pathways that are becoming fewer and fewer and the ways that most people are able to get to being a home buyer and being a homeowner are through having a bank of mom and dad, someone they can go to and help them give up capital to get in. If you don’t have that, you’re kind of screwed. And for me personally and my co-founder personally, we looked around and said, how are we going to be homebuyers someday? We don’t have that option. And so, part of this is very personal. When you look at your personal situation, then you start wondering, well, if we’re wondering now what about the folks who are working in our schools and for our cities, whatnot? What are they going to do if they don’t have a bank of mom and dad? So, some of that is the trends in the market that are that we’re all experiencing are housing being so tight. Another part for me is personal, my mom was a fourth-grade schoolteacher, my dad was a social worker. And I grew up, won the lottery on love and support, but money was always tight. And it wasn’t until Granny died and passed along her home until that’s when things changed for us financially. And so, we were lucky that was intergenerational wealth being transferred. First time that happened to my family. But most people don’t have that access to that, especially people who are kind of in the middle in roles are crucial to thriving community and thriving society, but, yet may not be able to have the fortune my parents had. So, trying to figure out ways to not have it be so granny has to die for everybody to be able to make the decision that they can build a life that they want for them and their families and their community.

Eve: [00:05:14] I can see a TV series coming like Granny has to die. That would be really awful. Okay. You said something really important here about people who are crucial to our society. Can you like just expand on that a little bit? You talked about schoolteachers, so you have a very particular market, right, or target market.

Alex: [00:05:37] Particularly, so the folks that we work with, our customers, are people who are employed by institutions in education, in health care, or in the public sector more broadly. One thing is we all have essential people in our lives, right? That’s not to say that these are the only essential people, but these roles teaching our kids, helping us when we’re sick, helping us in an emergency, and making sure that we have the transportation that we need, the roads, we have all these things that we don’t have, this basic infrastructure. It’s basic infrastructure. The plumbing that we take for granted every single day, then the outlook doesn’t look very great if you don’t have all those things, right. And at the same time, these are roles that while arguably should be paid more, I will be the first to say teachers should be paid more. They oftentimes have salaries that allow them to, say, afford rent to be able to live somewhere, but they may not have enough to do that and save for a down payment. This group is one that is thinking about something like home ownership. They’re oftentimes not at a point of thinking about do I even have a roof over my head? One of the questions like, okay, I have a roof over my head, but do I kind of have a pathway to owning that roof? And so, if that’s where your head is at, one of the core barriers to being able to move from being a renter to an owner is having a down payment, that’s the number one reason why people aren’t able to buy a home is having capital upfront. And there are many tools out there that have been built to be low down payment options for folks. But there are a lot of reasons why those are blockers. Number one, they can get really expensive on a month-to-month basis. You’re borrowing more money or you’re taking out private mortgage insurance or whatever. The month-to-month cost goes up and then all of a sudden you look at your monthly budget and you say, oh my gosh, I can’t afford, then, my car payment. I can’t afford, you know, the food that I’m trying to buy. So, no, I’m not going to be a homeowner. And so, if you can move people to having a larger down payment, then their month to month cost will go down. And so that’s the mechanics that we’re trying to work on.

Eve: [00:07:45] So this is a real equity down payment that you participate in.

Alex: [00:07:48] This is a truly, yeah, true equity is not debt. The idea is how do you get more equity in the transaction on the front end to help make sure homeownership feels on a month-to-month basis more like renting than owning from a dollars’ point of view. And then when you’re able to, as soon as you’re able to, you exit that partnership, that equity partnership, so you can be the full owner of your home. I’ll stop there. I’m happy to go into details now.

Eve: [00:08:13] That’s really interesting. The other thing that you didn’t say is these essential people, they’ve chosen professional lives and careers that, really, are not going to give them a lot of upward mobility. Being an educator or a health care professional or in the public sector, you kind of know what you’re going to be paid going in and it’s never really going to change very much.

Alex: [00:08:31] Well, you’re right. You’re right that either, you know, working in the public sector or the quasi-public sector, because a lot of America isn’t all public that provide these services. But you’re right, you have a little bit more of a predictability of what you’re going to make over time. There’s a challenge with that when you’re what you’re making over time isn’t rising at the cost of everything else. There’s also just the reality that the way that our home ownership system has been designed. You know, I think the romantic story is that you can save hard. Save a little money. Work hard, save a little money, buy that house. Which used to be the case many, many decades ago. But now the way it is, is you really need to have an infusion of cash to get started. And so that falls along the lines of families who’ve been able to build wealth over time in our country that oftentimes falls along race lines, too. And so, a lot of what we found is that this is a product that anybody can use, any essential professional can use. And the folks who oftentimes find it being the most game changing are those who haven’t come from families with wealth. And the difference between black families and white families in this country is something like 35, 40% swing between those families who are black and have been able to pass along intergenerational wealth and those who are white, and they will pass along intergenerational wealth. And this is a replacement for that. This can be someone who comes, this can be something that can come in and try to replace it. So, there’s a lot of layers here as to why, you know, it helps various individuals. But the main point is without some sort of pathway to having a sustained.

Eve: [00:10:03] Yeah. You know, I interviewed someone you probably should meet in Australia. An architect.

Alex: [00:10:07] Oh, interesting.

Eve: [00:10:08] Who’s building condominiums for exactly the same segment of society, because those essential workers are being pushed further and further out from the major cities. They’re just like in our major cities. And when you have a two-hour commute and you’re on a nightshift at a hospital, as a nurse, it’s just impossible, you know? So, he’s tackling it from a physical end.

Alex: [00:10:30] Well, we had the story of an employee at a school in the South Bay of San Francisco near San Jose that drove two and a half hours each way to work and multiple times just chose to sleep in his car during the week because it was a much better choice than trying to go home and come back, right? And he actually had a home two and a half hours away, but his lived experience was much closer to homelessness than it was being able to come home to the place where you can call your own that we all kind of dream of.

Eve: [00:11:04] Which is important at the end of a long day, right?

Alex: [00:11:06] Right.

Eve: [00:11:07] So who are your customers and where are they?

Alex: [00:11:10] Great question. So, our customers span a wide range. We have people who are first time homebuyers much closer to earlier in their career. We have people who are looking to retire and have never owned a home and wanting to do that or have owned a home and maybe even downsized at one point. But then because of the economic realities of their family, kids are moving back in. They need a bigger house and so be able to afford a bigger house because prices have gotten more expensive, they need support to get in. So, we have a wide range of folks, but typically 68% of our home buyers are first time home buyers. They are purchasing properties that are condos, town homes, single family homes, predominantly single family homes, but a whole variety of types of homes. We started our work in the most expensive metropolitan areas in the US, starting in California. So, a lot of our homebuyers in California, in and around San Francisco, L.A., as well as places like Seattle and Portland and Denver. And then as we have expanded the operation, we’ve gone further and further east, even further and further west, we’ll launch in Hawaii, but also on the East Coast, New York and D.C. and very recently are expanding our work to go much more national. But all of those cities are where primarily, where our homebuyers are purchasing. And they tend to be not only your teacher and your nurse, but also everything from a janitor or someone who works in food services, who is employed by that institution, to administrators. What those folks are purchasing is different because depending on their family situation, you know, oftentimes they’re dual income households, but not always. And some of our less expensive markets comparatively to San Francisco, you have more single folks purchasing homes. In the more expensive markets, they tend to need to be double income to be able to afford anything. But depending on where you are or what your financial situation is, will kind of dictate what level of support you choose to take out.

Eve: [00:13:12] So how many families have you helped so far?

Alex: [00:13:16] With our down payment program we’ve helped over 1000 folks purchase homes, which is very, very exciting. Big milestone and it’s just getting started. We’re right at that sweet spot.

Eve: [00:13:26] That’s even more exciting, right?

Alex: [00:13:28] Yeah, it’s showing that people want it and need it. And it’s been an awesome journey so far. But that’s why now we’re focusing on expanding our operation nationally. A partnership, so, the way that we are able to make this whole thing work and part of the innovation I like is, beyond the actual housing down payment support innovation, is our business model where you can actually think of Landed as two parts. One part is a operating company that is called Landed Inc that is a real estate brokerage. That also has a joint venture mortgage business associated with it. There’s a set of products and value that we’re trying to offer individual consumers, and every time we offer that value in the home it’s purchased, then we receive some revenue.

Eve: [00:14:13] Right. So, you get commissions like any other real estate brokers.

Alex: [00:14:15] Real estate agents or, yeah. So, the more transactions happen, the bigger the business becomes. So that’s the business side. And then on the other piece is our property business, propco, as the industry likes to call it, which is basically an investing business. So, investors who are excited to invest in residential real estate can put their money into this company and we can distribute that money in the form of the down payment support. And then when the home buyer decides to end their contract with Landed, they share back in some of the appreciation of the home back into that fund. And that’s where our investors are able to get their return. So, we are able to balance the interest of the partnership between people who want to invest, and people want to buy homes. And that’s kind of almost a separate entity or operation from us as a business growing. Our interest is just impact, scale. You know, the more folks that use it, the better. So…

Eve: [00:15:11] So who are your investors?

Alex: [00:15:14] Wow, what a great question. I spend a lot of time talking to all sorts of folks.

Eve: [00:15:18] I’m sure you do.

Alex: [00:15:20] We have venture capital investors who invest in the operating company.

Eve: [00:15:23] I heard. And congratulations.

Alex: [00:15:25] Thank you very much. And that helps us grow and scale. But then the investors in our propco is a pretty wide range of folks. It started off focused primarily impact investors, people who are interested in the opportunity to help retain and attract talent to these sectors in our expensive markets. The biggest one that people will know is Chan Zuckerberg Initiative, the philanthropic arm of Facebook founder, and they wanted to see this model take off. Their interest wasn’t to make money off of teachers. Their interest was, hey, is there a sustainable model here that, if proven, could actually take shared equity from being what it has been, which is a very localized tool? Since the seventies, some great programs out there have existed for a long time. Cities have done it like San Francisco. Universities like Stanford have done it for their employees for quite a while, but it’s never been scaled. So how do you actually do that?

Eve: [00:16:24] I was a recipient of a program like that when we moved to Pittsburgh, so.

Alex: [00:16:27] Oh, really?

Eve: [00:16:28] I think the Redevelopment Authority had down payment programs. I mean, there had been tons of them around.

Alex: [00:16:33] Lots of them around.

Eve: [00:16:35] They’re local, right?

Alex: [00:16:36] Yeah, they’re local. As a result, they tend to run out of money because there’s only a limited amount.

Eve: [00:16:41] And they also usually get their money, which, in a very targeted manner. So their money has restrictions on it.

Alex: [00:16:48] Lots more restrictions.

Eve: [00:16:49] Yeah. So that really impacts who can access that.

Alex: [00:16:53] That’s right. And then the reality is, given today’s markets in real estate, if you can’t transact in a quick manner, in a manner that leads the fewest number of hurdles to making the transaction happen, you’re going to your bid isn’t going to be chosen. Your bid is going to be the first one to go out the window. So, part of our goal is to fit into that, but back to the investors. So, there’s a combination of those who are interested on the impact side and then those who want to make money off of real estate for their investors. So, we have organizations that are investing pensioner money that say, hey, my job as a fiduciary is to grow the money, these retirees of other teacher retirees. And we’re going to invest their money into real estate. And this is one of the ways that we’re going to do it is through this shared appreciation program, we have a variety of interests that are investing in the down payment program with the idea that eventually this should sit alongside any proper investment strategy that can help diversify an institution that’s interested in investing in real estate. It could be alongside any other strategy like single family rental strategies that’s existed for a while, where people, institutions buy properties and rent them back out to folks. This is a different way of doing it. Way that I would say is a little more cooperative with the home buyer instead of maybe competing with the home buyer to buy the same property, you’re actually saying, hey, we’re going to help you get into the home, become a home buyer, and then at some point you exit the partnership, you become the full home buyer, and then we’ll share a part of the appreciation between that.

Eve: [00:18:23] So I have to ask a question that’s always on my mind because I’m all about democratizing investment. So, the investors, the propco investors, any everyday folks in that or is that all accredited investors?

Alex: [00:18:36] Yeah, great question. So far, no everyday folks. It’s all accredited investor.

Eve: [00:18:40] You and I have to talk about that.

Alex: [00:18:43] So part of the reason I got really excited, the original, one of the original concepts here is that can we build a market for this type of investment so that if I had an extra five K and I wasn’t an accredited investor, why not share 100 bucks? And I wasn’t an accredited investor, and I wanted to put some money into a fund that was distributing into residential real estate in a way that I felt good about it, helping other people become homebuyers. I’d love to do that. Still, something I hope we can help usher into the world. What I see is we’re just building towards that, building towards something like that. It’s all sequencing. You’ve got to start somewhere, prove it out, build, and it’ll come. And we’re kind of on that path but haven’t quite made it there yet.

Eve: [00:19:25] Because really, you know, then your impact is not just on the people you’re helping with. Yeah.

Alex: [00:19:30] Totally, totally. I mean, I will say to the extent you want to make the argument that because we have partnerships with institutions that are investing retirement money of teachers, you’re helping a similar group.

Eve: [00:19:42] You’re really getting triple bottom line there, I guess.

Alex: [00:19:44] So you’re able to go to both. But I think even being able to put the decision-making power into the consumer to be able to participate in this would be really cool. But again, there’s a lot of economic and regulatory reasons why you have to build towards that thing. You can’t always just jump straight there.

Eve: [00:20:00] I totally get that. Okay. It’s really pretty exciting. So, it’s a complicated model and so I want to know how you landed, no pun intended, on this model.

Alex: [00:20:13] I will say what they really love about our name, is it’s just surprising how many times the word landed comes up in language. Funny story. At the airport, Sea-Tac Airport, you land and it says landed on the board. I’m like, oh, wow. What great advertising right there.

Eve: [00:20:29] Exactly. Exactly.

Alex: [00:20:30] How do we land on this model? Complicated. I mean, that’s part of the thing here. What we’re trying to do is move a what is considered a relatively sophisticated economic model into the hands of more people in the hands of average, everyday people. My story here is I was sitting in intro to finance class at business school, not a place that people usually associate with being inspired. But I can say I was inspired in this class because we were talking about the concept of diversification. And what struck me is that I am an overly educated kid, but I come from a middle-class background, lower middle class background. No one was talking about concepts of diversification, spreading out your money in different places so that you can make sure it grew even if the economy went up and down in different ways. I didn’t have a concept of that. All I knew is that people were trying to get enough put together enough money to try to buy a home if they could even do that. And so the question was like, why? Why is there such a difference in the tools that are available between those who have money and those who don’t? What can we take, some of these tools that people usually are able to use when they have money, make them more accessible to folks so it met them where they were financially. Buying a home, going from a renter to being an owner is an example of where we still have a zero and a one. There’s not much of a gradient between those two things. And so, you go from being solely a consumer to jumping to in the Bay Area, trying to buy over $1,000,000 property. No financial council would ever tell you that’s a good idea to concentrate all your money that fast. So how could we be a part of starting towards building products that move people from a zero to a one in a more gradual manner in a way that stair steps them into ownership and allows them to properly fit their financial situation. But that does mean taking a relatively sophisticated financial tool and moving it into the hands of more folks. That’s also why we’ve cared a lot about doing this right, having a set of values, a company we felt good about that we could stick to finding what’s fair between our homebuyers and our investors, etc., and then doing a lot on making sure that we are taking the best lessons from the past where there were challenges or problems that people face as a result of new financial tools and make sure that those don’t pop up so that people don’t look up one day and be like, Oh, I thought it was a good idea, ended up really screwing me over. And so, a lot of this has been about how do you make sure people know what they’re getting into, educated around it, also encouraged to move on from a program like this when they can financially do it because they don’t want to share appreciation forever. So, all these types of things that we really take a lot of time to make sure this product is truly helpful for consumers because it’s also good for investors. You don’t want a product that blows up in a consumer’s face, it will blow up in the investor’s face. So really making sure that’s done properly has been a focus of ours.

Eve: [00:23:24] I appreciate that. My parents were refugees, so they were in the zero group for a long time and actually real estate was their pathway to the middle-class for sure. But you know, at a time when real estate wasn’t so expensive, I don’t know if that would be true even in Australia nowadays. So, um, so I have to ask is there anyone else working in this space that you know of?

Alex: [00:23:48] There are other people who offer products that are some version of, taking the equity in the home and either breaking it up, sharing it with others, whether it be shared appreciation models, equity takeout models, shared equity, other types of shared equity models. But no one’s really doing it in a way that’s targeted around a specific group of people. Thinking of this as a starting point for a specific group of people to really have a wider set of tools to help them become financially secure. Like I like to think about organizations like USAA and what they did for the military. When I think about the work that we’re doing, you know, they started with an insurance product for a very long time for military families, vets, and then they expanded the set of products that they have to do more, wrap around financial services for that specific group. And that’s more how I like to think about what we’re trying to do. Our down payment program is, is the anchor helping people with the biggest transaction of their life. And if we do that well, we can also introduce other products to them that help them build either before they’re a home buyer or help them build towards being a home buyer or after they’re a home buyer. And that’s different. That’s different that a lot of folks are thinking about it in who are thinking also about shared equity.

Eve: [00:25:00] Yeah, I think it sounds like you’re being successful because you’ve got a very clear niche that actually has a very big return.

Alex: [00:25:08] You know, I think about the down payment program. It’s I mean, I’m a nerd. Help think about this a lot as a product. Of course, I like our product, but I think it’s one thing to be oriented towards I’ve got this product and I have to shove it in everybody’s face. And it’s another one to say this product really enables people to do something in their life. How do we help people do more of that, and be a little less attached to the product and a little bit more attached to the consumer or the outcomes they want to have. And when you focus it in on a particular group of people with a particular role in society, then you can really tailor what you offer to them to the realities of their life. And that’s what we’re trying to do.

Eve: [00:25:47] Are there products you’re thinking about?

Alex: [00:25:49] Oh, yeah, I’m thinking about all sorts of products, everything. I mean, the reality is when you look at what is holding people back from building wealth, even becoming home buyers mean anything that help manage the process of home buying and then being a homeowner in a way that’s more streamlined and more cost efficient. I mean, there’s so many different pathways there. We’re still at a point where we want, we have a really great down payment product and we’re just getting started. We’re only serving a very small percentage of the people who could potentially serve. The opportunity is still huge to continue to focus on what we already do. But the more, you know, the more customers we have, the more we are hearing from them, about what would be most helpful. So, trying to take that information in and design towards more products.

Eve: [00:26:27] That was going to be my next question. What potential does this hold, this product?

Alex: [00:26:32] I think the shared equity or shared appreciation, I get really excited about it because I see it as a cooperative model between investment capital and individual consumers. And if we get it right, which includes having a supply of housing so that there are things to buy, right? I care a lot about that.

Eve: [00:26:54] That’s the really wrong thing at the moment, right?

Alex: [00:26:56] Yeah.

Eve: [00:26:56] Yeah. I don’t know whether we’re going to be able to fix it.

Alex: [00:26:58] Care a lot about that. We don’t build homes, right? We are helping people buy homes. We need homes to be built in the grand ecosystem of housing we’re big proponents of supply growth, but if we get this right, then there is a pathway for the investment part interest in residential real estate to actually be paired with the individual to help them on their path to growing wealth. And that’s just that’s a win-win on both sides. And that kind of helps to spread out risk, spread out reward, which means more balance. Any natural system that you look at tries to spread out as much as it can so it can balance. And that’s what we want our economy to be doing. So, I think that that’s what’s really exciting at the heart of something like shared equity. It just could be really great for our economy and really great for individuals as well as investors. I think this on the ability to focus on the financial health of our essential professionals and people we rely on every single day who are upholding our communities. I think it has an opportunity to have our communities thrive more. When you have more people who are rooted where they live, whether it be the teacher who lives in the community in which they teach and has a special relationship or a deeper relationship with the place and the people that they are working with every single day, or the policemen on the corner who actually lives in that community. There’s a lot of implications there that are very different than when people are traveling two and a half hours or leaving the profession altogether and you don’t have anybody, right? So, I think there’s a ton of potential here, not to mention it’s a huge market, right? So, if you, if we actually as a business fill the need for the 25% of salaried workers that are your essential professional and in these industries, that’s a huge business opportunity to deliver a whole lot of value to folks.

Eve: [00:28:50] I have one more question for you, and that is what keeps you up at night?

Alex: [00:28:56] Oh, man, I have two answers to that one. One is we need to make sure that this country continues to have a exemplar democracy that allows for organizations of all sorts for profit, nonprofit, public sector alike to thrive and to allow us to continue to have the marketplace of ideas and the marketplace, the literal marketplace of stuff to thrive as a society. And there’s a lot of signs with that that’s being that’s being been under attack for a while and more intensely recently. And so, I think we should all be paying attention to that and do what we can to make sure we still have that as our playing field to work on and live in on the Landed side. You know, I’m so excited. This is such an exciting moment at the company because for a long time we’ve been very restricted. Where we can serve folks. Capital has been much more conservative about where it would go when we certain markets now we have capital partners that are much more interested in going wide saying, hey, this is a need in many, many, many places besides our just our most expensive cities. How do we get it out there? Which is such an opportunity. And it also means national scale as whole another level operation. So just building an organization that can sustain all that is fun and is hard and keeps me up at night. But that’s the good stuff. That’s why we that’s why a start-up people get into start-ups. It’s really, really a fun, fun ride.

Eve: [00:30:20] Well, you’re a rock star and thank you very much for taking the time to talk to me.

Alex: [00:30:25] I appreciate you taking the time. Yeah. Thanks so much.

Eve: [00:30:34] Alex Lofton is passionate about helping essential professionals in education, health care and government unlock the financial benefits of home ownership. And he’s built a rapidly growing business, Landed, around his passion. Landed is taking off.

Eve: [00:31:03] You can find out more about this episode or others you might have missed on the show notes page at our website RethinkRealEstateForGood.co. There’s lots to listen to there. A special thanks to David Allardice for his excellent editing of this podcast and original music, and thanks to you for spending your time with me today. We’ll talk again soon, but for now, this is Eve Picker signing off to go make some change.

Image courtesy of Alex Lofton

52,500 clients served.

February 16, 2022

Tom De Simone came right out of graduate school on the East Coast with an urban planning degree, and dove right into the wonderful world of housing policy on the West Coast. He first worked for the Deputy Mayor’s office in Los Angeles and then in the City’s Housing Department. He did research and analysis on pretty much … everything: zoning, marketing, downtown housing, economic development, homelessness, housing and development funds, land trust models and outreach to lending institutions. After four years, he joined Genesis LA as project manager, becoming VP of Real Estate, and since 2013, President and CEO.

Genesis LA is a community investment loan fund, a CDFI. They direct loans and investments from their fund, which is capitalized at about 60 million. They finance acquisitions, predevelopment, construction, and community and economic development projects. Their focus is on nonprofits, small businesses, and women and minority owned enterprises, and they primarily work in underserved communities. Founded in 1998 out of Mayor Richard Riordan’s office, Genesis LA works in the heart of Los Angeles County, but they have funded projects as far out as San Bernadino, Long Beach and San Fernando. Projects include LA Prep (Mott Smith) and Star Apartments (Skid Row Housing Trust), My Home Mi Casa (affordable housing) and the Sheenway School (charter school). Drawn to small, unused lots of land that often go untouched by large developers, Tom’s organization likes innovative housing projects which can transform underused spaces.

Read the podcast transcript here

Eve Picker: [00:00:06] Hi there. Thanks for joining me on Rethink Real Estate. For Good. I’m Eve Picker and I’m on a mission to make real estate work for everyone. I love real estate. Real estate makes places good or bad, rich or poor, beautiful or not. In this show, I’m interviewing the disruptors, those creative thinkers and doers that are shrugging off the status quo, in order to build better for everyone. If you haven’t already, check out all of my podcasts at our website RethinkRealEstateForGood.co, or you can find them at your favorite podcast station. You’ll find lots worth listening to, I’m sure.

Eve: [00:01:00] Tom DeSimone is totally into community finance. He runs an $80 million community loan fund called Genesis LA. It’s a community development financial institution which looks and feels like a bank because they make loans, but with special superpowers reserved for triple bottom line projects and customers. Community Development Financial Institutions emerged in the 1990s specifically to build capacity and projects in places that banks don’t want to be. So CDFIs like Genesis LA filled that niche, investing in economic development, community services, housing and providing working capital for small businesses. Genesis LA boasts a lot of impact. For a start, 90 percent of their investments are made in distressed census tracts. Sixty five percent of borrowers are women and/or minority businesses. Fifty five percent of projects promote environmental and community sustainability. So, if you’ve always wanted to understand community finance, then listen in.

Eve: [00:02:15] If you’d like to join me in my quest to rethink real estate there are two simple things you can do. Share this podcast and go to RethinkRealEstateForGood.co where you can subscribe to be the first to hear about my podcasts, blog posts and other goodies.

Eve: [00:02:41] Hi, Tom, I’m really excited to have you on my show today.

Tom De Simone: [00:02:45] Thank you, glad to be here.

Eve: [00:02:47] You run a CDFI, a Community Development Financial Institution, and what are CDFIs?

Tom: [00:02:55] Yeah, good question. Many would say CDFIs were the original social impact investors. We evolved out of the federal government in a formal way. But even before that, CDFIs were the venue that folks who wanted to change the systems of capital really got together. Activists, civil rights folks, jaded bankers, and they created a variety of different funds. LISC is a popular CDFI folks might have heard of, Enterprise. So some of these predated the formalization of CDFIs, which really happened under the Bill Clinton administration, where the U.S. Treasury Department created the CDFI fund. And what that did was sort of give a stamp of approval to these funds that they had accountability; they were actually creating social impact in lower income communities across the country. And it also created government subsidies to them to help put equity into these funds so that they could then leverage debt. And so that’s what we do as CDFIs. There’s over a thousand CDFIs across the country. The majority of us are unregulated loan funds, so we have social accountability, regulatory accountability to the government but we don’t have the same banking rules so we can become much more flexible with things like loan to value for a loan, or the underwriting of a borrower, or debt service coverage, or a lot of these different terms that you hear bankers, you just can’t provide a loan. And we as CDFIs can be just much more flexible. And so we do that by aggregating grants from the government, debt from banks, grants and other sorts of social loans from foundations, and just a variety of different places. And we aggregate all that capital on our own balance sheets, and we re-lend it out through a fund model. And CDFIs do everything from consumer lending to home mortgages to small business to real estate. It really runs the gamut across the country, both small and large.

Eve: [00:05:00] Yeah, I was going to ask, how are they different from banks? I’m interested to hear it’s really a loan to value, that banks are really constrained about what they can do and you are not.

Tom: [00:05:09] Yeah. And you know, many of our borrowers, for example, will have years with losses, especially non-profits. You know, one year they make a surplus, the next year they have a deficit, and a lot of banks can’t lend to a borrower who in the last three years has had losses in any year. And so, we can really just look bigger picture at a lot of these folks and help drive capital to the kinds of unbanked borrowers out there.

Eve: [00:05:34] So the original impact bank, basically.

Tom: [00:05:37] Mm hmm. We’d like to think that.

Eve: [00:05:40] Okay! So, they’ve been around now for almost 30 years. Has anything changed during that time?

Tom: [00:05:46] Yeah. The field has grown tremendously in that time, and probably even more so in just the last 10. CDFIs have become much more recognized. So we’ve become an important partner with banks in their Community Reinvestment Act or CRA requirements, which is a great endorsement from traditional capital sources that they are willing to capitalize CDFIs. So that’s really changed. The federal government’s become a consistent investor through grants. Again, if you were thinking similar to a bank, you know you have investors, shareholders who put equity into the bank. That’s what the government is doing to us. We don’t have shareholders, so the government is giving grants that we can then leverage debt with and blend it together to provide capital. So, the government’s become much more of a consistent and ongoing partner in that work. And then many more CDFIs have sprouted up. You know it’s hundreds over the past few years that have really been getting into those micro markets that have been underserved for decades.

Eve: [00:06:47] So because of the grant influx, you can blend that with other more expensive funds and lend it out at more reasonable rate for higher risk of project.

Tom: [00:06:55] Exactly. And we buffer losses, right? The grant dollars will experience the loss before the debtors will, and so they’re willing to invest.

Eve: [00:07:04] You know, I live in Pittsburgh, and I learnt that community development corporations, I think, had their start here, and they were probably the precursor for CDFIs that whole activist grassroot movement in the 60s and 70s, right?

Tom: [00:07:18] Yeah. Yeah, well, in many ways, you know, CDCs, Community Development Corporations, where the developers, the boots on the ground trying to do things, and they’re our borrowers. That’s most of our borrowers are CDCs. And so, you know, I think what was missing from that formula was, who will finance them outside of local government, federal government grantors. And that’s where the CDFIs have come along to blend traditional finance with the kinds of things CDCs are doing on the ground,

Eve: [00:07:46] So they really grew out of the original hipsters. I suppose that’s the way to look at it. Okay, so you run Genesis LA, a CDFI, and how big is Genesis LA and where are you located?

Tom: [00:07:58] Yeah, we’re in Los Angeles. We serve L.A. County, which is just one county, but would be the 10th or 11th largest state in the country if it were its own state. So it’s a huge place, 10 million people here, and we serve many low income communities here in L.A. We do that with direct loans we make. We have about an $80- $90-million balance sheet, which we make loans off of, to different community development projects. And we also participate in the New Markets tax credit program, which is sort of an incentive program that the federal government, new markets allocation to groups like us, we compete for that annually, and it provides about a 25 to 30 percent subsidy to development projects. So, we have to leverage the rest with other types of leveraged finance.

Eve: [00:08:45] That’s typically what’s needed in underserved neighborhoods that are not a hot market, right? In Pittsburgh it always used to be 40 percent. It just is pretty standard no matter where you are, there’s this financing gap.

Tom: [00:08:56] That’s exactly right. And so, we use that as well. And we’ve had almost $400 million of those resources over the years that we’ve deployed.

Eve: [00:09:04] Yeah, that’s interesting. Tell me a little bit about how businesses find you and what they look like.

Tom: [00:09:09] Yeah. Really, it’s a lot of word of mouth. We don’t advertise. We don’t have billboards around town. We really try to serve a niche in the market. We’ve really said, what are larger CDFIs not able to do? Because maybe these projects are to nuance, these borrowers are too small, they’re inexperienced. And so what are the things sort of falling through the cracks, not just of traditional finance banking, but also other CDFIs that have a larger national footprint? And so we’ve tried to gather those crumbs that fall through those cracks here in Los Angeles and really try to provide almost a boutique service to them. So, we get a lot of word of mouth referrals. Because of that, people realize that we’re a place to go when sort of no one else will lend to you. And part of how we get really comfortable with that is we provide a lot of what we call capacity building services with our borrowers. So most of our borrowers are nonprofits. Many of them, though not all of those nonprofits are first-time developers or they’re just trying to build a facility for their operations, trying to do something different, maybe create housing differently than we’ve done it before. And so, we work really closely with them to help structure their budgets, their performers, raise other capital with them, bring in other technical advisors on the real estate side, you know, contractors, architects, engineers, that sort of stuff. And so, we’re really trying to help resource not just capital, but some of the other components that are critical to making a development happen. And so after you go through a process like that with many of these borrowers, you know them so intimately and you’ve been a part of bolstering the viability of their project, that it’s a huge risk mitigator for us to then be able to deploy capital. And so, you know, that kind of experience that our borrowers go through often becomes a really great referral source, basically for others who are in a similar position, and we get a lot of our borrowers that way through just friendly networks.

Eve: [00:11:10] Yeah, it doesn’t sound dissimilar to what we do at Small Change because, you know, it’s that very large group of people who are working on innovative projects that banks can’t really appraise, or first of their kind, or unfortunately, still, if they don’t look like the rest of the development world, they may get turned down. So, yeah, those are really an enormous number of people that are left out of the system. It’s actually a number I’ve been trying to get at. If you have any ideas, I’d love to know, you know, how many people are left out of the system, this sort of very homogeneous white real estate industry?

Tom: [00:11:45] Yeah, that’s exactly right.

Eve: [00:11:47] That really caters towards people making money on buildings that are commodities. It’s not about making better place. It’s really interesting. Tell us about some of your favorite projects.

Tom: [00:11:59] Yeah, we’ve got a lot. I know you’ve spoken with Mott Smith on one of your other podcasts.

Eve: [00:12:05] Oh yeah, that sounded like a fabulous project. That’s amped kitchens, right?

[00:12:09] That’s right.

[00:12:10] That sounded like a brain damage sort of project.

Tom: [00:12:13] Mott’s up for the brain damage. He’s hardened that brain over the years. Yeah, I mean, it’s a, it’s just one example. But you know, this is a borrower that didn’t have a ton of liquidity, had a big project with a big budget and was leasing to small kitchens.

Eve: [00:12:29] And a really brand new idea, right? That wasn’t really a proven concept. So like for our listeners, if they haven’t listened to the Amped Kitchen podcast, it’s really kind of co-working for kitchens, right?

Tom: [00:12:42] That’s exactly right, yeah. So, it made tons of sense, but you know, he needed to close financing with no leases because these are little small businesses that are not going to sign a lease for 18, 24 months down the road. They can’t do that. So you just take that. Forget all the other constraints of lending to a project like this. No bank is going to lend to a project with zero lease-up. And then certainly something that has no comparables to look at, either. So those are the kinds of things that come our way. We did another project a couple of years ago. It’s now open, really younger Hispanic guy in the city of Montebello, which is an inner ring suburb here in Los Angeles. He was an entrepreneur. He’d done a lot of food, entrepreneurialism with start-ups and taco trucks and carts and things like that, and he wanted to create a sort of an outdoor food hall that would help revitalize the main street of Montebello. Same story, you know, first project, very little liquidity, scrapping up some dollars with friends and family, that sort of a thing. And so we work with him for over a year and helped him to get this built. It started right before the pandemic, and then he had to suffer through the pandemic. But he’s up and going and fully leased, and he’s got eight effectively start-up or newer, all minority-owned food businesses in this food hall. So, you know, the kind of borrower really struggles because they don’t have the balance sheet, they don’t have the track record and again, they’re leasing to non-credit, what banks would say non-credit tenants. And so those are all the sorts of things that we just find ways to get comfortable with it.

Eve: [00:14:16] It sounds a lot, it sounds pretty fun. And these are the things that really make a difference to those neighborhoods, which is the most gratifying thing, right?

Tom: [00:14:24] Yes, absolutely.

Eve: [00:14:26] Ok, so what’s your background? How did you get here? And did you imagine you would be here? Was this your goal in life?

Tom: [00:14:34] Yeah, I thought I wanted to be a developer. I think I might have more fun on this side now. But I started working in government after college. I worked in the mayor’s office here in Los Angeles, and then I did a year at the Housing Department. And during those two years, I realized, gosh, all of these projects and these social goals we’re trying to achieve on the government side still all depend on financing, and I got to go figure out how that works. And so I went back to graduate school and studied regional planning with a focus on real estate, and came out of graduate school, thought I wanted to go work for an affordable housing developer, but had the opportunity to come to Genesis LA as sort of a loan officer role. And it’s just been a blast because the diversity of things that I’ve been able to be exposed to has been so much broader than just, you know, doing affordable housing, which is brain damage in and of itself. But you know, being able to do commercial and nonprofit and some operating businesses and affordable housing has just been such a great laboratory for me. It just personally, to have satisfaction, but also to unwrap some of these challenges as an organization at Genesis and really try to make capital flow better to these sorts of underserved borrowers.

Eve: [00:15:56] I have to say this, from the outside it feels like the banking system is broken. If you have to create a completely different one to make this happen. Like, does anyone talk about that, like, are there moves to make banking friendlier to projects like this?

Tom: [00:16:18] Yeah, it’s a great question. There’s a lot of criticism in our field of banks, and interestingly enough, there’s criticism outside of our sector from people who feel some CDFIs at least have become too much like banks. I think it’s a factor of scale, to be honest. I think if you think about scale, the bigger the scale something gets generally, the more standardized it has to become. You’re doing things at volume, it’s sort of press and repeat. And I don’t want to, you know, make little the nuance to it but that’s sort of scale, right? Like you think of the mortgage market. It’s sort of you fit in the parameters of Fannie and Freddie, and you can sell the loan to the secondary market. So it’s a very, it’s a sort of a narrow box. And I think that’s, that defines the lending sector and certainly banks. And to me, what we have to do on our side, as CDFIs and as a finance industry, is think of it as a holistic system and have the deployment of capital happening at a variety of scales. So, there’s the things that fit in the big box. I think we want those systems so we can move as much capital to as many people as we can, but not forget those folks who don’t fit within that box because that’s where the work of CDFIs have really been set up, is to make sure that we can service those folks that just don’t fit in the standard process. And we can’t lose sight of that as we as CDFIs scale up ourselves.

Eve: [00:17:51] Yeah, no, I think that’s right. So then given that this exists, how does community capital look today, compared to 25 or 30 years ago? Does it look wildly different? Is there more happening? Like, how, what sort of impact has this had?

Tom: [00:18:06] Yeah, I think there’s a ton more CDFI capital going out there. I don’t remember the numbers offhand, but billions and billions are moving every year in the CDFI sector. It’s tremendous. Many CDFIs now are bigger than a lot of your community banks. You know, 500 million, a billion-dollar balance sheets, some of them. But I think you know, what’s a little bit lost in that is not every problem can be solved with debt. In fact, many problems can’t be solved with debt. Unfortunately, there’s still a lot of disadvantage in the United States, and people don’t have the income to pay the kinds of rents, whether it’s a resident in an apartment building or a small business, and it does take subsidy or patient money, whatever you want to call it, and I think that’s where the CDFI system just, it can only go so far. We really do need to come up with other programs, whether that’s government subsidy or philanthropy, to kind of close some of those gaps. Those gaps exist because there’s inequality in this country and, you know, capital seeking a return is just not going to solve all of those problems.

Eve: [00:19:14] Do you think we’re there yet? Like very patient capital, small returns?

Tom: [00:19:22] You know, in some ways, we’re getting there in other ways. I don’t think so. I think more people have opened up their investments to smaller returns and sort of social impact investing. I think one of the problems is most of that money is short term. You know, they kind of want to get repaid quick and where deals become not viable.

Eve: [00:19:43] This is really all about patience.

Tom: [00:19:45] It is patience. You need that low return or no return for the long run, right? You can borrow cheap money for construction, but who’s going to be your permanent lender on that apartment building that can only support half the debt that it cost to build it? Where do you get that other half of the capital? And that’s where I don’t think social impact investing has has been willing to take that position, and that’s where government or somebody else really has to step in.

Eve: [00:20:13] Interesting. So that’s really the missing piece. Is anyone thinking about it, building it, addressing it?

Tom: [00:20:19] Yeah, that’s a good question. Not from the traditional capital markets. You know, there’s talk, you know, in Washington and in places like that about more government roles for some of this. But I have not seen it from kind of the funds and the investor markets. You know, I see a lot of these tech companies have opened up, you know, the Googles, the Apples, but even they want to be the last dollar in. They want to revolve the money multiple times. So again, it’s a short-term cycle that they’re trying to revolve their money in, and that’s not really where the gap is. The gap is on the long-term patient piece. That’s what’s missing. And I think as the federal government sort of retreated from the sixties and seventies to be a little less of an investor in these kinds of things, it’s made it more challenging to make these kinds of projects work.

Eve: [00:21:11] Yeah. I want to go back to redlining, which is supposed to have been eradicated. What’s your experience with that in L.A. and the people you serve? Are they turned down often by banks for no other reason than the way they look or where they live?

Tom: [00:21:29] Yes, it’s been a few years since I had this experience, but we were trying to refinance a loan in South Los Angeles, which is an underserved community, minority community and an interesting story to this very point. We were talking to a bank. They’d looked at the financials. They looked at the business model. They loved it and they wanted to go to the next level. And I got a call that their supervisor went out and drove past the site and decided it wasn’t the right fit for them, which was absolute code for redlining, or not even so coded. So, I definitely think it exists. This was a few years back now, but these kinds of patterns very much do exist and continue to be barriers to getting traditional capital into the neighborhoods.

Eve: [00:22:16] Very depressing, I don’t know how you change that unless a whole generation of people dies.

Tom: [00:22:23] Yeah, it is entrenched.

Eve: [00:22:24] We’re working with a developer right now, a white developer who’s helping provide technical support to black men who are trying to buy a building and renovate it. And it’s really a pretty fabulous project, and they’re pretty fabulous people. And he said they went to several banks and put a whole portfolio together, including photographs of these two men, and were turned down and were turned down and were turned down. So, they submitted it without photos, and that’s when they got interest. And, you know, I even wonder, I don’t know if people are doing it purposefully anymore. I think it’s just; I don’t even know what it is. I don’t know what to say about it, but I hear stories like that all the time. And it’s

Tom: [00:23:07] Discouraging, very.

Eve: [00:23:07] Yeah, very discouraging. So, if a developer has access to your sort of capital, which is really hard to assemble by the sounds of it, should they have some sort of reciprocal responsibilities?

Tom: [00:23:21] Yes, that is a condition of a lot of our financing. So, we’re looking to have our borrowers support small businesses or minority businesses or to rent more affordable housing or to populate their buildings with some nonprofit that’s providing services.

Eve: [00:23:39] So there is an impact goal, it’s not just about, you know, building a building in a place where no one’s built it before, it’s about building a building with a purpose.

Tom: [00:23:48] Absolutely. We basically say we need to see how our investment is supporting some low-income end user. Are they a consumer, are they a resident, are they a recipient of some services? But we need to see how you’re interacting with low-income people, not just that you’re in their neighborhood and ignoring them. You have to be improving their life. Otherwise, we’re not the right fit.

Eve: [00:24:10] And how do you prove that? What proof do they give you? What evidence?

Tom: [00:24:14] Yeah. You know, some of it is, have they done stuff like this before that we can look at? We look at projections and kind of what they’re planning to do, and then we do a lot of follow up after the project is done. We do annual or semi-annual reporting. We go out to the sites. As a local investor we can get to these projects very easily. We have them report on their sort of impacts. We talk to other people who might know them, who can sort of speak to the impact that they’re having. So there’s a lot of oversight that goes way beyond the checking their covenants and their financial ratios.

Eve: [00:24:47] Right, right, right. So this is really intense work, Tom, for small loans.

Tom: [00:24:52] Yes, it is.

Eve: [00:24:53] Do you limit how small a loan will be because of this? Or do you look at all comers, no matter the size?

Tom: [00:25:00] Yeah, we don’t do microloans as they call it, which is sort of 50,000 and less, but we have some loans that are around the hundred, two hundred thousand dollars.

Eve: [00:25:09] That’s really small.

Tom: [00:25:10] It is small, but we also go up to, I think, six million is our loan limit now from our CDFI loan fund. So, it’s a balance for us. You know, I think a lot of investors look at the return on every single investment. Is it worth my time to do this one deal? And we look at it as a portfolio, we realize that we might make some big loans that turn a nice interest payoff to us and we might do some small loans that, if we were really tracking our time on it, we’re probably losing money. But we look at it as an ecosystem, a portfolio approach. And that lets us, what it actually pays dividends both socially and economically to us is that a lot of those smaller things we’re investing in are giving us information and ideas that can be replicated or scaled up later. And they’re the seeds for something new and that can become a whole new product line or a business line for us to make the kinds of investment returns we need to stay afloat.

Eve: [00:26:11] Interesting. I want to ask one other question about this. So, you provide debt. How much equity do you require of these businesses?

Tom: [00:26:21] It varies. We have lent unsecured loans, for example, to a lot of affordable housing developers. They don’t own the land. Maybe they’re going to do a ground lease. So, we have given them a couple million dollars unsecured. It’s really based on their reputation. So, they have no equity, we’re their equity at that point, at least. We’ve done construction and permanent loans where our borrowers have had, you know, five or 10 percent equity in because they just don’t have enough capital. So we try to be flexible.

Eve: [00:26:52] Well, that’s wildly different than banks, right?

Tom: [00:26:56] Very much so.

Eve: [00:26:57] Which are really at 35 percent, which makes it almost impossible for someone who’s trying to build a business for themselves in real estate for the first time to even find a bank to talk to.

Tom: [00:27:09] That’s exactly right. Our standard policy is 85 percent loan to value, but we make exceptions, we really do. And we work with folks on how to bridge that gap if everything else is checking out.

Eve: [00:27:22] So I’m going to ask you one more question because we met before this virtually, sort of, do you think that investment crowdfunding can play a role in building community capital?

Tom: [00:27:34] I do.

Eve: [00:27:35] And I ask you this question because we raised money for a project that I believe Genesis LA loaned the funds for. And actually, often banks we work with don’t like the idea of crowdfunding. So I’m wondering if CDFIs on the whole are a little more entrepreneurial? See the possibilities?

Tom: [00:27:58] Yes, we do. We absolutely do. We were involved in an eight-unit bungalow court that Small Change raised equity of $100,000. It was a great pairing, I think, because it helped bring the traditional equity capital into these projects and sort of de-risks the loan for us. We don’t have to be thinking of that going to above that policy limit. And it really helps make deals look more traditional, but through the grassroots, and I think it’s a tremendous opportunity going forward.

Eve: [00:28:28] And what I love for that project on our side is the speed with which they raised the money because people really, they want to help. And it was it’s a little, it’s a project for formerly homeless people and people invested small amounts quickly. And so, you know, there’s this crowd of people out that want to participate, which is pretty fabulous, too. I think.

Tom: [00:28:51] It is.

Eve: [00:28:52] Big picture question. So, there’s this enormous disparity between the wealthy, the haves and the have nots, not only in what they own, but in how they go about banking and building a business. How do you think we need to think about our cities and neighborhoods and these types of business to make our country more equitable for everyone?

Tom: [00:29:17] Yeah, it’s a weighty question. I think we have a lot of soul-searching to do about the inequality that we still face. And really, what kind of investment is needed to give every person and every neighborhood in America the right opportunity to move forward. I have a board member who sort of said this once and I’ll paraphrase, but you really, you can’t have a meritocracy if people can’t have an education, have health care and have a roof over their head. And I think we can’t expect that some investment programs or a loan guarantee program or something of that sort is going to solve these issues if we haven’t taken care of those baseline things in communities. And I’m not saying that the government has to pay for all that sort of stuff, but I think we have to look at this as a public and a private partnership to get those baseline conditions sorted out so that, you know, lending and investing can work and can work more equitably than it does. But we have a deficit on just the basic conditions for a segment of our population and our geography in this country that we’ve never really, I think, taken a serious effort to resolve.

Eve: [00:30:41] No, and I think it’s becoming more and more visible and obvious every day. As you were describing the CDFI system, I’m thinking, well, it’s two different systems for two different groups of people in one country, because you know, the one system, the big one, the banking system just doesn’t service everyone for whatever reason, so that’s a little disturbing. Ok, final question, what’s next for you?

Tom: [00:31:13] We are getting more programmatic. We’re trying, to some of the points that you just mentioned, we’re trying to get on the front end of some of these challenges and not just be a lender who’s investing in some good ideas that come our way, but how do we start to change some of these systems? How do we close the the homeownership gap in this country, which is a major wealth generator for those who can get in, for example? How do we reform some of the ways we go about building affordable housing? It’s sort of a singular system now, it’s terribly inefficient, it’s very expensive, and it leaves a lot of good ideas on the sidelines. So, we’re really trying to figure out how can we get in to some of these things much earlier, not just as a traditional lender, but as sort of a someone at the development table with our partners. There’s another peer CDFI leader who once said something along these lines, and I love it because we basically are trying to do the same thing, which is, when the kinds of projects we want to see don’t exist, sometimes we just have to go out there even as CDFIs and create them ourselves. And so, we really see our role increasingly being, how do we get in on the incubation side than just on when the projects ready for financing. And I think that is part certainly not all, but part of how we begin to address some of those issues that you said about the great inequalities in the United States.

Eve: [00:32:39] Well, thank you very much, Tom. I’ve really enjoyed it. I learned a lot more about CDFIs than I knew. A little more depressed now, but I think we’re going in the right direction.

Tom: [00:32:49] Yeah, it’s an imperfect system. I think we as CDFIs see it as how do we get big enough that we’re like a true peer to the banking system or a subset of the banking system? And I think, like I said, it’s great to get scaled up, but we also can’t lose the other things that don’t fit in the big box, right? And that’s where there’s always nuance. There’s always a niche we have to make sure we address.

Eve: [00:33:15] Well, thank you.

Tom: [00:33:16] Thank you.

Eve: [00:33:28] With 52,500 clients served and 1734 housing units funded, Tom is happily chugging away on making impact where it matters.

Eve: [00:33:47] You can find out more about this episode or others you might have missed on the show notes page at our website RethinkRealEstateForGood.co. There’s lots to listen to there. A special thanks to David Allardice for his excellent editing of this podcast and original music. And thanks to you for spending your time with me today. We’ll talk again soon but for now, this is Eve Picker signing off to go make some change.

Image courtesy of Tom De Simone

Foreclosure free.

February 9, 2022

John Green is a developer and investor who sees opportunity in a real estate market that innovates. With well over a decade of experience in real estate and finance, he co-founded Blackstar Stability (“BSS”) modeled on two proven programs that were created and operated by John and his co-founders. These programs began at the state-level and were scaled to the national level using both public and private funding. BSS is built using the lessons learned from running the program amid the 2007 Global Financial Crisis and is designed from the ground up using a double-bottom line business model that creates compelling risk-adjusted returns for investors while generating significant benefits for low-income and middle-income families and communities.

Their business model started after the Global Financial Crisis (GFC) back in 2007. They started with a state-funded program designed to keep families in their homes following the housing market downturn and recession. The program helped families with substantial negative equity and focused on loan modifications to re-adjust the principal balance and monthly payment on their loans. Their state-funded program was a great success. They successfully helped hundreds of families stay in their homes despite initially being underwater. So they went national by leveraging private capital, still targeting low-income, moderate income, and minority communities that were slow to reach full recovery following the Great Recession.

A co-founding principal of Blackstar Real Estate Partners, John Green directs firm-wide strategic planning, and leads the investment management efforts. John has over 18 years of real estate and finance experience, and has managed approximately $5 billion in commercial, multifamily residential and mixed-use properties in greater Washington, D.C.; New York City; Baltimore; San Francisco; and other major metropolitan areas within the United States. For the decade prior to founding Blackstar, he served as Managing Director for MacFarlane Partners, a San Francisco based real estate private equity firm. In that role, John led all investment and asset management activities in the East Coast markets, which included acquisitions, dispositions, and financing of property investments. He also oversaw the development process of projects undertaken by the firm and its joint-venture partners. Overall, he was responsible for managing a portfolio consisting of over 2.75 million sf of commercial space, 7,500 apartment units, 400,000 sf of retail, 1,000 hotel keys, and over 10 million sf of potential development. Prior to joining MacFarlane Partners, John worked in the real estate development group of The Community Builders; and as an investment banker at Goldman, Sachs & Co. He also managed the business development efforts at Viacom Inc.

John earned his MBA from Harvard Business School and MPA from Harvard Kennedy School. He also holds a BS degree in Systems Engineering from the University of Virginia.

Read the podcast transcript here

Eve Picker: [00:00:09] Hi there. Thanks for joining me on Rethink Real Estate. For Good. I’m Eve Picker and I’m on a mission to make real estate work for everyone. I love real estate. Real estate makes places good or bad, rich or poor, beautiful or not. In this show, I’m interviewing the disruptors, those creative thinkers and doers that are shrugging off the status quo, in order to build better for everyone. If you haven’t already, check out all of my podcasts at our website RethinkRealEstateForGood.co, or you can find them at your favorite podcast station. You’ll find lots worth listening to, I’m sure.

Eve: [00:01:06] John Green is working on a very big idea with well over a decade of experience in real estate and finance, John has co-founded Black Star Stability, a program that uses a double bottom line business model to create compelling risk adjusted returns for investors while generating significant benefits for low income and middle-income families and communities. The program’s roots go back to the 2007 recession, when John ran a program which helped families with substantial negative equity and focused on loan modifications to readjust the principal balance and monthly payment on their loans. It was a great success, so they went national by leveraging private capital, still targeting low income, moderate income and minority communities that were slow to reach full recovery following the Great Recession. And minority communities that were slow to reach full recovery. This is social impact with a capital I.

Eve: [00:02:18] If you’d like to join me in my quest to rethink real estate, there are two simple things you can do. Share this podcast and go to RethinkRealEstateForGood.co, where you can subscribe to be the first to hear about my podcasts, blog posts and other goodies.

Eve: [00:02:48] Hi, John, thanks so much for joining me today, I’m really looking forward to talking with you.

John Green: [00:02:53] Oh, excited to talk. Thanks so much for having me.

Eve: [00:02:5] Good. So, you’ve had a pretty solid career in real estate, but now you’re focusing on one very specific sector of the market and that is assisting families facing foreclosure, if I understand it correctly. Why did you launch Blackstar Stability, which is the name of your company?

John: [00:03:13] We’ve launched Blackstar Stability, really to focus on what we consider high impact single family strategies, and in particular, we try to expand equitable ownership of affordable single-family properties. And we do that in some ways that we think are creative and unique. In particular we focus on strategies that attack predatory lending practices. And so, it’s just a surprisingly large and robust and consistent market that seems to present lots of opportunities to demonstrate that there are better ways of interacting with families and people. That you can create fair opportunities to finance properties that are not extractive, and so we’re happy to demonstrate market driven, scalable solutions toward that end.

Eve: [00:04:03] What pointed you in that direction? What made it important to you?

John: [00:04:09] Yeah. So, it’s issues of housing affordability and community building are ones that have always been of interest. You know, they’re issues that I’ve focused a lot of my time and attention on during grad school and the team that I put together, I would say, are folks who have had that as a common thread throughout their careers in various capacities. My Chief Investment Officer, Erik Sten, was a former housing commissioner for the city of Portland for more than 12 years and led an organization that focused on issues of homelessness, housing affordability, issues like that. My head of investments, Toks Ladejobi, and I worked together for more than a decade at a company called Macfarlane Partners. It’s a unique real estate private equity company based in the Bay Area that does primarily commercial real estate investment, but just has a uniquely strong appetite for public private partnerships. And this more complicated, thorny projects that result in robust community

Eve: [00:05:13] And something good, right?

John: [00:05:15] Oh, absolutely. Absolutely. And so, I focus on finding ways to use the various levers in the market to create outcomes that are pro-social. And so with Blackstar, we wanted to leverage a lot of those things that we have been doing with various sorts of large scale real estate and find ways to tap into this market. And housing affordability is at crisis levels in this country, and we see the single-family market, in particular the sort of small balance segment of the single-family market, as as a unique component that can serve as a big part of the solution. And so, for us, starting Blackstar Stability in this particular strategy, we thought a very creative way of being able to tackle those issues.

Eve: [00:05:59] So you started the company a while back. It sounds like it’s morphed into something slightly different. So you started it with government funds. Is that correct?

John: [00:06:09] No. Blackstar Stability has been all privately financed, but we structure our offerings as funds, at least to this point we have, and so the seed funding for the platform that we have right now is actually from catalytic funds, from an organization called Living Cities, which is a consortium of large financial institutions and foundations that are oriented around issues that help to address the racial equity gap. And so, you know, that became the sort of capital that helped launch this most recent platform that we’re executing.

Eve: [00:06:45] Interesting. And so how does it work, the program that you’ve put in place?

John: [00:06:50] What we do, in essence, is by large pools of single-family properties that are encumbered by generally predatory forms of seller financing. In particular, a pretty unique product called Contracts for Deed, which is a huge industry here in the United States, more than $200 billion industry and extraordinarily problematic. It’s existed for more than 100 years. We buy properties that are encumbered by those CFDs, we call them for short or similar sorts of problematic seller financing and generally at pretty significant discounts. And then we work with the families that occupy those homes to convert that form of seller financing into a more traditional mortgage. But we are resetting the terms of the debt pretty significantly. We’re reducing interest rates. We are, to the extent of properties underwater, reducing the principal balance, and we are extinguishing a lot of penalties and arrearages that generally have been applied in some, often predatory manner.

Eve: [00:07:53] And they grow really fast, with high interest rates. I know that’s awful.

John: [00:07:57] High interest rates and also, you know, just the sort of standards of practice in this space really mirror the sort of behavior that you would associate with payday lenders. So that sort. You know, it’s where the penalties are really an intentional part of the revenue stream in this space. And so, we reset the terms of the debt as we’re originating those mortgages, we’re generally taking performing pools of those CFDs and converting them into performing pools of mortgages. We hold in season them for a period of time to demonstrate payment performance and then sell them into the secondary market and recycle the capital. So, the focus is on completing a transaction that transfers title to these families. Because these CFDs are structured in a way where the sellers remain, the owners of the properties until the very last payments made. But the buyers take on not only possession, but all of the responsibilities of ownership, right? So, maintenance, insurance, taxes, those sorts of things and meet their obligations, so

Eve: [00:08:59] Do they realize what they’ve taken on, like how often are the owners simply unaware of what that contract meant?

John: [00:09:07] Yeah, generally not. Ta-Nehisi Coates had a great quote about it. He characterized these contracts as ones that combine all the responsibilities of homeownership with all the disadvantages of rentals and provides the benefits of neither. Generally, these families do not realize what they have. They think that they own the property and so they think and behave the way the typical owner would. So, they’re investing sweat equity and real capital into improving these places. And in a lot of cases, they’re accepting deferred maintenance obligations. So, they realize that they need to improve a property and they don’t realize that not only do they not own it, but that if they are delinquent, even once, that they could lose everything. And lose it in a process that’s much more aggressive than the sort of foreclosure process that you would associate the mortgage, right? It’s a process called forfeiture. And what happens is it’s essentially a breach of contract. And just think a very aggressive form of eviction.

Eve: [00:10:09] Wow. And so, you must have seen that accelerate during the pandemic when people lost their jobs, right?

John: [00:10:16] You know, we saw a really big acceleration of it actually after the global financial crisis. And I think we had a really big fear that it would accelerate a lot during the pandemic. We don’t have a lot of evidence at the moment that specifically underscores whether there’s been a big shift in the velocity of it after the pandemic. Part of what makes it hard to make those judgments is, it’s a market that’s intentionally shrouded in darkness. It’s relatively opaque because it’s largely unregulated at the federal level. It’s subject mostly to a patchwork of state level regs, and the states are inconsistent about requiring things as fundamental as recording those contracts. And even where they are required by law, it tends to be very poorly enforced. There was a study that was done a few years ago in Texas, which is one of the states that actually does require by-law to record these contracts. What that research effort found was that more than two thirds of the contracts that the research team was able to identify were not recorded, despite the fact that they’re required by law in Texas. So, nationally, the stats tend to be very inconsistent, and the best source of information for them historically had been the American Housing Survey, which is part of the U.S. Census. But all the questions related to these CFDs were pulled in two thousand nine.

Eve: [00:11:36] Why? Why were they pulled?

John: [00:11:39] Not entirely clear to me. It’s a fragmented market where the information tends to be hard to, especially nationally.

Eve: [00:11:48] Purposefully hard. So, you know, you talked about, what was it $100 billion market? More?

John: [00:11:53] No, we think it’s more than $200 billion industry. It’s more than five percent of all single family that’s not occupied by renters in the U.S.

Eve: [00:12:03] That’s what I was wondering what, how many homes are we talking about?

John: [00:12:07] Yeah, we’ve seen stats that suggest more than four million families. We’ve seen stats that say over nine, but more of them seem to be, you know, in the sort of the estimates and the plus minus four million family range.

Eve: [00:12:20] Wow. Ok, so how many homeowners have you impacted so far?

John: [00:12:26] We have a portfolio that’s relatively modest at this point. It’s about 200 properties that we are working with those families, and we’ve converted more than a quarter of those into mortgages. But we’re in the process of raising a fund to actively execute on this strategy. So, the portfolio that we have was basically the proof of concept and we are raising a fund to be able to do more of that activity.

Eve: [00:12:52] Okay. And then, like, you know, where are these homes? Is there any type of demographic or is it just anywhere, anyone who signed a contract like this?

John: [00:13:04] Yeah, you tend to see the most in places where the consumer regulations are weakest at the state level and where there are high concentrations of properties that are low value. Think less than $100,000. And so, geographically, we see that overweighted in the Midwest and the South, especially the Southeast and you know, that’s reflected in the portfolio that we have now. You know, again, our portfolio now is roughly 200 properties, you know? Over time, we’ll serve thousands. But in our pipeline right now we have more than a thousand units in pipeline, and it generally reflects that as well.

Eve: [00:13:37] And what about racially? Is it?

John: [00:13:41] Yeah, it is an issue that disproportionately affects black and brown communities. The Hispanic and Black populations are consistently overrepresented with respect to this, and it stands to reason. This is a relic of the redlining era and there are some very direct lines. At one point, this was the predominant form of housing finance for black people in America. And so there are some studies that really, really focus on that. You know, essentially, if you think about what gives oxygen to a product like this to exist, it is primarily the lack of access to traditional mortgages, right? And so in that vacuum, products like this have the capacity to thrive. So, when families were frozen out of the traditional mortgage markets, their means of housing finance, you know, reverts to something like this. Duke University did a study just a couple of years ago. It was focused on the city of Chicago during the housing boom from the 50s, during the 50s and 60s and what they found was fascinating. It was that somewhere between 75 and 95 percent of all transactions involving black buyers were financed with a CFD.

Eve: [00:14:51] Oh!

John: [00:14:53] Or something similar. And that somewhere between three and four billion dollars was expropriated from their hands into profiteers. And the practice is just absolutely malignant. You know, it’s in the same communities that mortgages wouldn’t be offered to families. Loans were extended to investors who then, in turn, went and sold these properties on, on a contract. But the contract buyers’ rights are basically subordinate to everyone else’s. And so if the owner of the property, despite being paid by the contract buyer, didn’t pay the mortgage that they had taken out on the property or the loan in whatever form if they didn’t pay taxes. All of those rights were senior and superior to the rights of the contract buyer. So even if you never missed a payment as a buyer, you could be kicked out of your home because of the actions of the seller. The seller doesn’t actually have to even provide a clean title to the family until the very last payment’s made and less than one in five of these transactions ever resulted in the families taking ownership.

Eve: [00:16:08] It’s actually completely heartbreaking. By the time you talk to these families, what shape are they in? They must be like battle scarred.

John: [00:16:18] Depends on whether something’s gone wrong, and it depends on how much they realize they’ve been had, right? When we look at these, there’s kind of four categories of problems we tend to observe, you know. So, first is that sort of illusion of ownership that I mentioned, right? That, you know, most don’t realize until too late that they don’t already own the home. The second is that these tend to happen at above market prices. Right? So, in our portfolio, the properties we purchased averaged roughly 10 percent interest rates. In our pipeline, the rates get as high as 18 to 20 percent. So predatory usurious sorts of range of rates, but they also tend to happen at prices that are well in excess of the property value, right? So, we have a pretty clear line of sight into kind of when these transactions were struck. So, in the portfolio that we purchased, a lot of those were REO that were purchased, you know, after the housing crisis. A lot of Fannie and Freddie product in particular. And so, what you would see was that a lot of those properties were purchased at rock bottom prices. They were marked up three to five X. And with no improvements being made to them, they were sold one to two quarters later at these huge markups. That would be a fantastic profit for anyone if it had any bearing on the actual value of the property, but they didn’t.

John: [00:17:42] So, you know, the way that it works from a buyer’s perspective feels pretty rational, right? It’s, they’re not focused on the comparison to mortgage interest rates or to the comparable property values. They’re not looking at comps, they’re not looking at mortgages, they’re looking at the monthly cost. And they’re comparing it to how much rent otherwise costs in their neighborhood. They make what feels like a rational decision. I’ll pay about what I’m paying for rent, or maybe a little more for the prospect of becoming a homeowner. Right? And I think I can afford that. And so I’ll sign up for this deal that doesn’t require a huge down payment and is pretty painless, and they don’t realize that you don’t have to pay much more than your rent to have a deal that’s not a that’s not a fair deal. It’s a very, very much a one-sided deal. So, just quickly, the other issues, you know, the obligations travel without the benefits, right? So, most of these families have no rights to sell or transfer their property. And it’s a mixed bag as to whether they can even deduct the interest from their taxes the way you would a traditional mortgage.

John: [00:18:56] Meanwhile, as I said, they’re responsible for maintenance, insurance, taxes, all that sort of thing. And then lastly, they’re just very few consumer protections. It’s just essentially unregulated at the federal level. The states are inconsistent, so there are very few property disclosures, no truth in lending standards. None of the typical process you associate with home buying. So, no appraisals, no home inspections. So, this very vulnerable population that generally is less experienced and less sophisticated about the home purchase process is exposed to just a very much one-sided transaction. And that sort of power imbalance and the asymmetric information all inures to the benefit of these sellers. And many of these sellers kind of characterize themselves as, you know, white knights who are intending to make the home buying process easy. But, you know, they set up a process that condemns these families to failure. It just, they’re built to fail. And in many cases to create a cycle of having the families responsible for fixing up any problems with the home, with paying exorbitantly while they’re there, very quickly covering the seller’s basis and then to the extent that they turn out, they just quickly replace them with another family.

Eve: [00:20:16] Yeah, I mean, it’s clearly a very good deal for them. It’s pretty shocking that it’s poorly regulated. So, with around four million homes like this in the country, what dent in that do you hope to make?

John: [00:20:28] Yeah, I think, you know, more than anything, this fund will be the first and what we hope will be a series of funds that have increasing impact and scale, you know, toward the issue. But I think one of the most important things we can do is demonstrate that there’s a better way to finance these and to solve for this, and that you don’t have to charge 18 and 20 percent, that you don’t have to charge 10 percent to finance these properties. And I think we have just a general thesis that the risk is being mispriced by the market for these families and for these borrowers. And so that if the more that we can unveil the, you know, the reality, provide the data that supports that, provide the sort of track record that supports that there’s an approach that’s scalable and market driven, we hope that we can invite the sort of activity that helps to collectively solve for that issue, but also that helps to support policy, that provides some common sense measures to better protect the consumers involved.

Eve: [00:21:24] That’s going to be the heavy lift, probably, right? The policy?

John: [00:21:29] Yeah, no, absolutely. I think there are a lot of folks who are spying the issue and have thoughts about it. You know, there’s a sensitivity to the issue that folks are mindful not to throw out the baby with the bathwater, right? Non-profits and other institutions use these CFDs. I would say, you know, there are a lot of benign actors that use this to create pathways to ownership, using the same flexibility and very loose regulations to be able to provide a well-intentioned opportunity to families. But much more often, that flexibility is abused at much larger scale. And so there’s a desire to be able to find ways to preserve the benefits of it to have that capacity, while finding ways to eliminate the worst of what a bad faith actor might do.

Eve: [00:22:23] So you have investors, it sounds like institutional investors in this thing that you’re building. What are your investors looking for in terms of return? What can you give them?

John: [00:22:33] Our investors, I would say not necessarily institutional. Institutional through a different lens, right? So the sort of strategies that we executed previously with the company that I was with before the, you know, a very traditional institutional manager where pension funds, insurance companies, reinsurers, those sorts of things. That’s not the investor profile that we have today. We have, I would say, a mission-oriented coalition of investors that’s a combination of family offices, some foundations, some large financial institutions, but generally through their social impact arms or community development arms that are more than, as opposed to being concessionary in terms of their return expectations, they have more impact oriented-goals in tandem with their return expectations. And they have a bit more patience with their capital. In terms of the returns, you know, generally speaking, you’re thinking low double digit net returns.

Eve: [00:23:37] Which is pretty nice for anyone doing anything, let alone someone doing something that’s impactful and important.

John: [00:23:45] Yeah, absolutely. Absolutely. Yeah, I think, you know, our argument is that these are compelling risk-adjusted returns by any objective measure and that the impact-oriented nature of what we do is just, it’s inherent in the action. You know, I think there are a lot of impact strategies that have the capacity to generate impact. But you know, it’s, you don’t find out, you don’t figure out until much later whether or not you’ve accomplished that. I think, you know, for us, you know, kind of the very nature of what we do, if we’re successful at generating return, it will be because we’re accomplishing what we’ve said. And so, you know, I think our investors find that, you know, important as well. It’s, the strategy is unique, if only in that, whereas most affordable strategies today tend to focus on multifamily and rental, ours are focused on single family and ownership. And each of those are, you know, tricky to solve for various reasons.

Eve: [00:24:42] So what’s the really long-term goal?

John: [00:24:46] I think the long-term goal from our perspective is to build a better mousetrap for small-balance mortgage lending. And I think, you know, what we have is a unique way of driving activity using the activity with the CFDs to better understand the dynamics of that market, to work with an audience that uniquely demands it and to be able to provide solutions that hopefully not only solve the issue for them but help pre-empt the issue from occurring at all. You know, if you look nationally, less than 30 percent of all properties that are $70,000 or less are financed with the traditional mortgage. And the reason for that is simple. It’s the fixed costs of originating a mortgage are essentially the same for $50,000 mortgage as a $500,000 mortgage. And so [???] tends not to produce many of the former. And so that leaves a huge gap that provides the air space for a product like CFDs to continue to thrive. So, I think one of the most effective ways for us to be able to preserve naturally occurring affordable housing in this country, and for us to be able to promote the sort of reinvestment in that sort of product, is to give families the capacity to be able to finance those transactions in a fair and equitable manner. And so, you know, for us to be able to become an increasingly important player in helping to facilitate that, you know, really is the the long game for Blackstar.

Eve: [00:26:21] Okay. So, I’m going to shift gears a bit. I just want to talk to you generally as a Black developer, what challenges you’ve faced over the years?

John: [00:26:32] Sure. The real estate industry is…

Eve: [00:26:36] Homogenous?

John: [00:26:39] To say the least. It is incredible that it should be the, by far the largest asset class globally, how homogenous it is. You know, the EEOC in the U.S. had done some studies over time looking at the executive ranks of real estate leadership. You know, what’s incredible is from 2010 to 2015, the stats got worse. It went from bad to worse. It was senior executives and leadership in real estate companies went from about three percent in 2010 to about two percent in 2015. It’s just dramatically underrepresented. And so, you don’t see people of color populating the ranks of leadership. You don’t see it among the people who are allocating capital, and you certainly see a huge underrepresentation of people who are accessing that capital. And so, it has some of the ripple effects that we were talking about before. You don’t see the same level of investment into a lot of these communities. You don’t see the sort of thoughtful, continuous rebuilding and reinvestment that’s required to allow participation. And that has very direct implications into the lack of opportunity to generate multiple multigenerational wealth, to be able to close the wealth gap that has persisted and grown to extraordinary levels in this country. And you see that across, you know, essentially every role within the industry. You see the deficit of contractors of of practical trades, you see the deficit in the bonding capacity of those folks. So, this sort of asymmetry of both the roles that allow for the execution and the building of wealth, as well as the ones that control them, to be problematic at every level. You see that in a place like Washington, D.C., where I reside, that is a majority minority city. yet in that same study by the EEOC, the respondents who were characterized, self-reporting race, who were the leadership of real estate companies were ninety-six percent white. You certainly see a huge disparity in terms of gender as well.

Eve: [00:29:08] Oh, I should. I should note here that I was the only female developer in Pittsburgh for quite a few years, which is completely, I mean, I’m white, so, it’s just the whole thing is completely shocking.

John: [00:29:22] It is incredible but unsurprising. And that’s what’s unfortunate. And so, I’m encouraged that there seems to be more acknowledgement of that today and that there does seem to be at least a desire to do something about it.

Eve: [00:29:36] So the developers we work with on Small Change who are, you know, minorities have said to me that the hardest thing for them is access to capital. And out of all of those things that you listed, access to capital is still the most difficult. And I think that’s because of what they look like. And you know, I had a really interesting conversation with someone I interviewed who is actually helping support to minority developers purchase a building. And he said they couldn’t get a bank to talk to them until he submitted the prospectus to the bank without their photographs. So, while redlining is not supposed to be happening, you know, how do we even begin to address this?

John: [00:30:23] Yeah, no, absolutely. So, I think, you know, part of it goes to holding accountable the allocation of capital and ensuring that the composition of the organizations who are allocating capital represent more diverse interests, are more diverse themselves and are held to task and actually measured by virtue, amongst other performance indicators, of how they’re how they’re performing on that. Ultimately, if you look at the organizations that we consider institutional investment, they represent very diverse coalitions of people, right? If you look at pension funds and the composition of the workforce that those pensions represent, they’re diverse. There’s not this gender imbalance. There’s not this, the same sort of racial disparity. And in many cases, it’s, you know, may cut the other way, right? But you don’t see those interests being reflected in the communities necessarily, being invested in, and certainly not to the composition of the sort of managers and people with the lived experience that may better reflect. So, I think first holding those huge institutions that tend to be the primary source of capital for the largest of real estate execution, and then those firms that they are allocating capital to that are making individual deal- and manager-level investments, right, that those allocators themselves be more diverse and representative in their various ways, and that opportunities that they invest in, you know, reflect some level of diversity.

Eve: [00:31:59] I’m listening to you, but I’m completely overwhelmed at the prospect of actually getting there. It’s a very, very big problem. Do you think over the last three years that capital has begun to flow more to BIPOC communities, or to people who don’t look like a white male? There’s no other way to say it.

John: [00:32:24] Yeah, you know, what’s interesting is I think there are some trends that encourage me, although I’m careful not to overstate them, right? I think there has been this sort of increasing trend toward a democratization of capital in various forms, right? You know, the ascent of family offices really means that the sort of latitude of individual or smaller non-institutional investors that still control very significant capital to be able to invest in opportunities and managers with standards that sometimes allow for more flexible considerations around emerging managers, or to be able to directly influence the diversity of the candidates that they’re considering or the sorts of strategies that they’re supporting. That trend has been happening for organizations like yours, Eve, that help to provide for crowdfunding and for communities and smaller individuals that otherwise wouldn’t be able to access opportunities to be able to do it. And I think that, increasingly, the focus even amongst large institutions toward ESG-related goals, and that those institutions themselves are being held accountable, and that by extension, they are holding their managers more accountable, you know, certainly help to improve those trends. I think this sort of social reckoning that was initiated following the death of George Floyd and this sort of more public acknowledgement that the disparities exist, because before there really wasn’t even that, and this sort of acceptance that something needs to be done about it, encourages me that there will be at least more focus on it. I think that time will tell, but a lot of the rhetoric hasn’t necessarily met the reality to this point. And I think that, you know, we have to find ways to establish enduring solutions, you know, ones that create a real pipeline of talent, a real pipeline that will be more continuous in terms of that sort of access to capital.

John: [00:34:30] That it’s not just a feature of a small moment that’s quickly extinguished, but something that you know, provides more tectonic and secular change that, you know, changes the way that we think and act. There’s so much tumult and change that’s wrought by everything going on in the world right now. That the pandemic has helped to accelerate things like remote working trends and people’s willingness to move away for however long from, you know, from city centers and from having to live as close to work as they did and changing the sorts of places that people are choosing to spend their time, that some of these things may affect the way that opportunities will unfold over the next decade. And you know what’s wrought by that or lots of opportunities to think about how we’re going to affect the built environment and the way that we, the ways that we live, work and play together. And so, I think there’ll be tremendous opportunity for the folks who are able to be a part of figuring out and executing on that. At the same time, technology is having an increasing role in the way that real estate strategies are executed. And so that just provides avenues for a different sort of cast of characters to influence and to benefit economically. So, I’m encouraged that at the same time, some of these considerations around how access to capital and who the leadership is comprised by are happening, that some of these, you know, big, important. Market moving changes or otherwise happening because there are a lot of opportunities that’ll abound.

Eve: [00:36:07] It really does feel a little bit like the rise of the rest, doesn’t it?

John: [00:36:11] In some ways, absolutely so.

Eve: [00:36:15] So, yeah. So, also one last thing. You are one of a cohort in a renowned accelerated program called the Turner Housing Lab. And I’m just wondering what you’re hoping to get out of the program and how it’s going.

John: [00:36:32] The program is actually nearing its end now, unfortunately for our cohort, but it has been a fantastic experience. Michelle Boyd and the team there at the Turner Center, as well as all of the members of our cohort, have just been fantastic to interact with. I think, you know, for us, it’s really helped to provide access to a lot of perspective. There are just so many innovative housing strategies that are always being conceived that to have this, you know, to be a part and have access to the sort of hub of that sort of activity, the conversations that are constantly going on, has been phenomenal. You know, the nature of what we do is simple at the highest level, but in the practical execution of it, just incredibly complex for a number of reasons. So, to have access to resources like that to help you know, detangle and consider some of the thornier areas has been fantastic. And then, even though the members of our cohort all have very different strategies, the challenges that we face are not as distinct, right? So, to find the sort of common threads and to be able to benefit from one another’s perspective and to challenge your own thinking about the way that you execute your own business or that you consider your market or to recognize some of your own biases, you know, and how they may influence the way you attack opportunity, has just been tremendous. And so, you know, the advisors that have been involved, the, you know, the resources at the center and the peer learnings from our cohort members have all been fantastic.

Eve: [00:38:15] It’s amazing to me how an absolute crisis around housing has just created this abundance of creativity because there are, as you said, so many solutions emerging, physical and programmatic and lending and in every corner of our society, so that gives me hope that together we can crack the problem. I’m not sure, but maybe, right?

John: [00:38:44] Absolutely. If we can’t crack it, we’ll put a big dent in it, for sure.

Eve: [00:38:48] Okay, so one final question what’s next for you?

John: [00:38:53] Prospects for Blackstar, so, in 2022, we are very much focused on growth. We have been fortunate in having pretty significant success and momentum so far in our fundraise. And so, we’re, in just a few weeks, we’ll be closing our second round, which will take us about halfway toward our $100 million fundraising goal. So, we’re hoping to close out our fund in 2022. We have a big pipeline, as I mentioned, more than a thousand units, so we’ll be busy closing and executing and operating. We’re expanding our lending relationships and so, lots of wood to chop. So, you know, what’s next for Blackstar is a big focus on growing the platform, on executing on the strategy and on finding ways to better serve the families that we support.

Eve: [00:39:43] I can’t wait to see how it goes.

John: [00:39:46] Thank you so much. We definitely appreciate it.

Eve: [00:39:59] And that’s how John planned to change the equation for so many people losing control of their homes and their lives.

Eve: [00:40:16] You can find out more about this episode or others you might have missed on the show notes page at our website RethinkRealEstateForGood.co. There’s lots to listen to there. A special thanks to David Allardice for his excellent editing of this podcast and original music, and thanks to you for spending your time with me today. We’ll talk again soon, but for now, this is Eve Picker signing off to go make some change.

Image courtesy of John Green,

Mission (Almost) Impossible.

January 5, 2022

Saki Bailey, the Executive Director of San Francisco Community Land Trust (SFCLT), has a decade of experience in nonprofit management and program development roles; a decade of experience in facilitation, teaching and training roles both in the academic and non-profit sectors with a focus on the legal regulation around Community Land Trusts, Co-op formation, and incorporation. Saki is a published author on property law, community land trusts, and the commons with three books and multiple articles published by both academic and non-academics publishers and journals translated into multiple languages. Saki is an educator and trainer on community land trusts, coops, and other shared equity ownership models based on her six plus years of research on the topic and serves currently on the board of the California Community Land Trust Network and its policy committee in advancing legislation for Community Land Trusts and Limited Equity Housing Cooperatives.

Read the podcast transcript here

Eve Picker: [00:00:07] Hi there. Thanks for joining me on Rethink Real Estate. For Good. I’m Eve Picker and I’m on a mission to make real estate work for everyone. I love real estate. Real estate makes places good or bad, rich or poor, beautiful or not. In this show, I’m interviewing the disruptors, those creative thinkers and doers that are shrugging off the status quo in order to build better for everyone. If you haven’t already, check out all of my podcasts at our website RethinkRealEstateforGood.co, or you can find them at your favorite podcast station. You’ll find lots worth listening to, I’m sure.

Eve: [00:00:58] Today, I’m talking with Saki Bailey. Saki is the executive director of the San Francisco Community Land Trust and an expert in community land trusts, co-ops, and limited equity housing cooperatives. To back that up, she has authored books on property law, community land trusts and the Commons in multiple languages. In this podcast, she breaks down how community land trusts emerged, how they have morphed from land to buildings, and how they are gaining rapidly in popularity. More importantly, she explains how a community land trust might be usefully applied to ownership models. And she tells us about the Community Land Trust’s latest project on 285 Turk Street in San Francisco’s Tenderloin district. She’s hoping the community will fill in the equity gap through a crowdfunding campaign to convert 34 units into a permanently affordable co-op. It’s a fascinating conversation you’ll want to listen in.

Eve: [00:02:06] If you’d like to join me in my quest to rethink real estate, there are two simple things you can do. Share this podcast and go to Rethink Real Estate for Good Doc Co., where you can subscribe to be the first to hear about my podcasts, blog posts and other goodies.

Eve: [00:02:31] Hello, Saki, I’m really delighted to have you with me today.

Saki Bailey: [00:02:35] Hi, Eve. Thank you so much for having me. It’s really an honor to be here.

Eve: [00:02:39] So, I’ve come to know you through an offering that your non-profit organization has listed on Small Change. And it’s a really challenging project and pretty unique. But I wanted to first talk about your non-profit organization, which is called the San Francisco Community Land Trust. So, what is a community land trust?

Saki: [00:03:00] Yeah, that’s a great question, and it isn’t an easy answer, but I’ll try to keep it as simple as possible. Community Land Trust holds land in perpetuity to keep it permanently affordable for the residents and the tenants, who either live on the properties of the Land Trust as renters but permanently affordable renters, meaning that their rents are kept very low or where they own actually an equity share and actually are homeowners of the structure. It’s a delinking between the structure, the home itself and the land beneath, with the Land Trust owning the land with a 99-year ground lease and the resident owning the structure through shares.

Eve: [00:03:47] When did land trusts, community land trusts emerge first?

Saki: [00:03:51] Yes, there’s a long history of community land trusts. So, while it’s sort of a model that I think really has taken off in the last, I would say, decade and especially the last few years as the affordable housing crisis really heats up around the country. This model has actually been in existence since the late 60s. Yeah! So, the first Community Land Trust was created in Albany, Georgia, and actually really has an interesting history and rootedness in the civil rights movement and really was a mechanism by which black plantation workers were actually able to take back land ownership and really was an effort to create agricultural land wealth holdings for the black community. And since then, has evolved over time. And really, the focus of the Land Trust is now on housing and less about agricultural land, but really with the same mission of returning land and wealth that’s been appropriated from people of color back to people of color. And that’s really the focus of San Francisco Community Land Trust. So, we have this complex model, but really the aim of it is to provide black and people of color homeownership in a city where that’s really become impossible.

Eve: [00:05:21] Very difficult, yeah.

Saki: [00:05:23] Yeah, absolutely.

Eve: [00:05:24] So how long has the San Francisco Community Land Trust been in existence?

Saki: [00:05:29] So, San Francisco Community Land Trust has been around since 2003, and we really developed as a community grassroots political activist organization, organizing around, at that time, different types of legislation that were coming up on, sort of, the map of the San Francisco political landscape and namely the Small Sites program and even precursors to the Small Sites program. So, this is a city program that really focused on displacement that was happening in units between five to 25 units. So those smaller units, the units that actually are, that make up the majority of the housing stock in San Francisco. And around that time, we got involved in a really huge tenant struggle that was going on in Chinatown with first generation Chinese immigrants and second-generation Chinese Americans really being the community that was organizing around a building that was being threatened to first be demolished and then purchased by a predatory real estate company. So San Francisco Community Land Trust came in and assisted those tenants to purchase that twenty-one-unit building in Chinatown, and that was the first project that we had. That project got incorporated into a limited equity housing cooperative, so that model where the tenants own shares and own their building while the Land Trust owns the land. And we turned it into the first project called Columbus United Cooperative.

Eve: [00:07:06] Wow. So, you’ve been at the Land Trust for a short time? And what brought you there? What’s your background?

Saki: [00:07:13] Yeah. So, my background, while I’ve been here for a short time, so it’s been eight months, eight crazy months of drinking….

Eve: [00:07:20] Sounds like it.

Saki: [00:07:21] Yeah, absolutely, absolutely. But in a way, I feel like this is very much home for me. And the reason why is because prior to this, I was already on another Land Trust – Bay Area Community Land Trust, which is across the bay in Berkeley – and then prior to that, for 15 years, I actually have been a researcher and policy advocate and attorney around the Community Land Trust model, and I’ve written several books and articles, both in academic and policy journals, around this model of how do you create access to land which de-commodifies the land, takes the land off of the speculative market and creates more equitable access for people of low and moderate income?

Eve: [00:08:09] Yeah, that’s a lot to absorb. It’s a pretty unique model. There are also co-operatives mixed in in the work that you do, and there’s limited equity cooperatives. So on top of the land trust model, there’s also, you seem to, at least the San Francisco Community Land Trust, also works with co0operatives. So, tell us a little bit about how that works, because I learned a little bit with a project that you’re currently raising money for. But it, and I’m a pretty experienced developer, but it was brain damage for me to understand how that process works.

Saki: [00:08:46] Yeah, absolutely. So, I mean, what might be helpful in trying to kind of think about, why are we trying to do this? Why are we trying to make it so complicated for you, Eve, and everybody else with these models that that requires so much explanation and almost like a law degree to, sort of, understand because of the way that there’s this delinked ownership, the ownership of the land, the ownership of the structure. And really what it comes down to is, you know, I think we need to put it in the social context of the problem of affordability in cities like San Francisco and cities like Manhattan, which have actually long histories of cooperatives of this type, these types of affordable cooperatives. So, I just want to kind of take us to the setting in which we are for your listeners, people who might be living all over the U.S. and not so familiar with what has happened in San Francisco over the last 15 years. You know, San Francisco has gone through such a dramatic change with the sort of increase of tech billionaires, the growth of Silicon Valley. We have tens of thousands of jobs which have sort of exploded into this area and people coming from all over the world, all over the U.S., to work in the tech industry. You know, we have some absurd number like one out of eleven thousand six hundred people in San Francisco is a billionaire. I mean, you know there’s….

Eve: [00:10:19] Ooh, that’s crazy.

Saki: [00:10:20] Yes, that’s right. I mean, so we’re living in a city which, where we’re walking amongst billionaires, and yet there’s 8000 people out on the streets living homeless, unhoused. You know, this is a place where Leilani Farha, who is the U.N. special rapporteur on housing, came after a tour where she had visited cities like Mexico City and Delhi and said that San Francisco had the worst conditions that she has ever seen in housing, even compared to those cities. And she said, you know, that, sadly, her heart was broken in San Francisco because of how tragic the kinds of conditions that she saw here. So, we’re really living in a kind of, you know, actual Gotham City, you know, a city where there’s these complete huge inequalities of wealth and…

Eve: [00:11:20] And yeah, and really just and just for everyday people who may not even be homeless. I remember about five years ago or four years ago, I was there, and I caught an Uber and I was talking to the driver. The driver was a schoolteacher who said that the only way he could put food on the table was to drive every night of the week when he finished his… I mean, that’s very broken, you know.

[00:11:44] That’s extremely broken, that’s right. When you have your children’s schoolteachers needing to take a second job and driving Uber at night and then going back to teach school in the morning. Yeah, we’re living in a broken society. And that’s why I say Gotham City, because it really feels like that you have people living in such undignified conditions and then you have such incredible wealth at the same time. And it’s really about, how are we going to redistribute that wealth? How are we going to make sure that some of that wealth trickles down to the communities of color that have been displaced by the thousands in these last 15 years? For example, you know, in the height of the 60s, we saw the height of the black population. So, 14 percent of San Francisco was black. Today, San Francisco is less than five percent black. Yes, and it’s not an accident. It’s really not an accident. It’s not just the product of an extreme inequality in wealth, but it’s actually also the product of intentional racism and redlining and discrimination against this black community. For example, in 1945, there was a master plan in San Francisco that was put into place really for the aim of keeping certain neighborhoods elite and keeping certain neighborhoods from being re-zoned to create more dense housing for the immigrants that were coming into the city. And from then during that plan, they bought out something like 5000 households from the Fillmore in Western addition districts which have always been historically black districts. And so that kind of practice of forcing black communities out of certain neighborhoods that were gentrifying has been going on forever in San Francisco.

Eve: [00:13:45] Yeah, it’s also been going on everywhere else as well.

Saki: [00:13:48] Absolutely, everywhere else that we really see it like, for example, I raise it because that particular government action, of buying out those five thousand families, is the topic of the film, for example, which came out several years ago now, which is, you know, The Last Black Man in San Francisco. And it’s really the story of a person whose grandfather’s house got bought out when he was five years old. And the whole premise of the film is of this man who then grows up in San Francisco is one of the last black men in San Francisco wanting to then buy back his ancestral home many, many years later. And you know, this is the reality for San Franciscans today.

Eve: [00:14:32] So, so you work against that backdrop, right?

Saki: [00:14:35] Exactly, exactly. So let me get to where the limited equity housing cooperative fits in here. So, working in this extreme backdrop of racism, of inequality in wealth of, you know, astronomical real estate prices, what is a way forward by which we can create ownership for people of color? Well, it’s not going to come through the market, OK? An average median price of a house in San Francisco is $1.6 million. That is. Yes. That is, and that’s cheap. That’s probably not totally reflective of some of the neighborhoods, right? So, the more wealthier neighborhoods, it’s easily three point five million dollars. So, you know, but as an area median price of a house, I mean, most people have no way of ever saving that much. We know that, for example, for every dollar of white wealth, one cent of that is owned by people of color. So, we know that the gap is so huge that there’s just no way to own a house of this value.

Saki: [00:15:48] So how do we do it? We do it through limited equity. So, by the Land Trust going in and becoming a partner with the community and becoming partner with these residents we’re able to use the Land Trust and the non-profit to secure the loans that are necessary to buy the land. So the land is already very expensive, but we are able to have access to state subsidies, city subsidies and also the equity that we raise through our very generous foundations and individuals who contribute to our projects like, for example, in this latest project, I know that we will start talking about next, which is advertised on Small Change, 1.4 million dollars in equity was raised by San Francisco Community Land Trust through these generous foundations and individuals who contributed to make this project permanently affordable. So by being able to sort of draw upon these resources, because we have relationships with lenders, we’re able to buy the land, and then what we’re able to do then is to turn around and go to the residents and say, now let’s give you a piece of this. So, this remains yours forever. Now it’s not going to be outright homeownership in the sense that one day you’ll be able to sell at windfall prices that float on the market. Rather, we cap the equity so that it remains affordable for the next generation of buyers. So, we sell shares, the prices are not so high that people aren’t able to buy in. So, we capped the price of the shares to something like $10,000 each or even less. And so, people buy these shares and then they appreciate over time something between one and four percent capped to an index like the consumer price index or area median income. And so over time, people get equity back from their property in the form of kind of a modest savings. But what they really get is a right to live in their home as a homeowner in the sense that they can actually pass this property on, their unit, on to their successors. In sort of the bundle of rights when you own a property. And so, this is the way in which we’re trying to make San Francisco more affordable and to give people a home ownership stake, particularly for people of color.

Eve: [00:18:08] So it’s not easy. Like, in order to keep a property affordable, you have to give up the potential for equity, which means that many investors who don’t understand what the triple bottom line really means are not going to be waiting to invest in a project like this. They have to really want to be giving something back to accept what’s probably going to be a much lower return. And I imagine it’s just as difficult to find lenders who don’t understand these models because lenders tend to be sort of used to seeing the same thing over and over again. This is a very different model. So you know, who are you lenders and partners in projects like this besides the equity partners?

Saki: [00:18:54] Yes. Yes, I think you raise a number of really important things. It is not easy creating this type of housing, and the complexity is also a barrier for many lenders. So we don’t have partners like banks. Like Wells Fargo or Bank of America or more mainstream lenders, right? Because mainstream lenders are concerned about, you know, for example, their ability to foreclose on the property with this kind of model where the tenants own a piece of it and the Land Trust owns another part, right? So, we work with credit unions, we work with CDFI’s. We work with lenders like Self-help Credit Union for this project, this latest project, with LISC or LIIF. These are a couple of CDFIs. We work also with impact investors, right? So, you mentioned the type of investors that are going to be interested in our types of projects are really those who understand the impact of what they do. So, they aren’t looking for a really high rate of return. They’re looking for a modest rate of return and really about the kind of impact that they’re creating through the project. So that’s really the target of our focus here is, are folks like that. And we thought, you know what? We might actually have a network of people who are willing, and there’s an appetite for that kind of project, and the reason for that is because of this $1.4 million equity raising.

Eve: [00:20:26] I think that’s probably true. We had a project in Los Angeles that was an eight-unit project for four formerly homeless people, and it filled up faster than, and it wasn’t a huge raise, but it filled up faster than any other. I think because many people have a conscience, and they really want to help somehow. Somehow, even if they only have a little way to do that, so, but getting back to banks, we talked about mainstream banks not wanting to have projects like this on their books. But how are we going to address the huge housing gap if they don’t start having projects like this on their books? I mean, LISC cannot fund everything in the country that needs to happen. So, you know, what needs to happen in the banking world to make it possible to accomplish much more?

Saki: [00:21:23] Yeah, that’s a really great question. Well, I think that it has to start with the lenders in the secondary mortgage market like Freddie Mac and Fannie Mae. And actually, some of that has started to happen. So, for example, Freddie Mac, a couple of years ago, went in to the CLT market and set, told the mainstream lenders, actually we are now in this market. So, if, should you choose to lend, we’re going to mitigate your risk. That’s essentially what happens when these lenders in the secondary market go in is that they’re saying, look, we’re willing to buy up your debt. And so, as a result, your risk is being mitigated and what happened is that it’s still taking sort of years. Now it’s, I guess, a couple of years, maybe two or three years, to sort of have that trickle down and get actually made into policy on the ground level. So, we haven’t seen those shifts yet that we expected to see when we heard that announcement. So that’s one, is that I think that we need to kind of get the banks on board with this new information and kind of push them to figure out how they’re going to do their underwriting for these types of projects. Another part of it is that the underwriting is a bit complicated, right? So, another innovation is that Freddie Mac, also as part of that move to create this kind of secondary market and CLT mortgages is to streamline the underwriting process to make it easier. So that’s another big step.

Saki: [00:23:01] But one of the other things is that that legislation, or that policy shift that took place within Freddie Mac, it was not for multi-unit buildings. And so it really didn’t have an impact on cities. Yeah, so I think that’s another part of it, is that that policy needs to be applied to CLT-owned multi-unit buildings. And I know that there’s some lobbying work, advocacy work around that. But I think that’s really what we need to do is to really fund this model. And I just want to say, Eve, you know, what’s really unique about this model as opposed to, you know, you were saying, if we’re going to address the affordable housing crisis that’s taking place throughout this country, we really need the banks to kind of shift in understanding models like ours. And I just want to say, why models like ours are so important in that context. It’s really important, of course, to keep building and new housing production, creating new affordable housing. But what our model does is preservation, right? So, it’s really about creating affordability in the existing buildings, now as opposed to 10 years from now. Like, for example, in an affordable housing production, we know that just by producing housing for the market, it takes something like 10 years before that sort of trickles down to people of low and moderate income. Why….

Eve: [00:24:27] And it’s very expensive to produce new housing compared to saving it?

Saki: [00:24:32] Absolutely. Absolutely. That’s exactly it. It takes so much more, so many more dollars to create new housing than to actually keep the affordable housing stock that we have or to create affordability in the existing housing stock. So that’s really why our work is so critical because we’re keeping people in place today, you know, before they have to leave the city, as opposed to a plan of, well in 10 years, well, you know, please, whenever, you move back.

Eve: [00:25:01] You come back, I know.

Saki: [00:25:03] It should be called a right of return, or something like that, because that’s essentially what it is. It’s not really keeping people housed right now.

Eve: [00:25:11] Right. So, tell us a little about the current project. It’s 285 Turk Street.  Well, it’s located on Turk Street, but where is that in San Francisco?

Saki: [00:25:23] Yeah. So, 285 Turk is in the Tenderloin. So, this is a really, kind of interesting area of the city. Interesting may be a euphemism in some ways, because it’s also.

[00:25:35] I was going to say that

[00:25:36] It’s a very colorful part of the city.

Eve: [00:25:37] Very colorful, yes.

Saki: [00:25:39] Yes, yes. And it kind of perfectly captures that inequality that I was talking about because we’re, you have on one hand, the theater district, right? You have the Opera, you have City Hall, one of the most, sort of, monumental buildings in all of San Francisco where everything is happening. All the deals are being made. You have, you see Hastings School of Law, you know, you have courts, you have lawyers running back and forth on the street. And yet at the same time, we have the highest percentage of our un-housed population there, right there in the Tenderloin. We have, you know, a number of non-profits as a result that serve those communities that are really leaders in our community, the Tenderloin Housing District, for example, or Glide Memorial Church, these are, kind of, really iconic sort of non-profits that are really, really doing amazing community work, really organizing people at the sort of grassroots level. And then you have the transgender cultural district. So and part of that is that you do have a lot of sex work that is happening in the city. There’s also rampant drugs and crime, and we have, you know, now what’s emerging is that the highest new percentage of unhoused folks are actually people between the age of 18 to 25, which is a real tragedy. That really shows there’s another, right, sign of a broken society when you have kids that are actually the unhoused. So, another part of it is that it also borders on the Vietnamese cultural district, so you have a number of Vietnamese shops and restaurants. And so it’s a really very unique part of the city in some ways creates what we put in quotes natural, affordable or naturally kind of developed affordable housing in the sense of that, you know, the economy there is block to block and some of the blocks are just really affordable because of the features of that neighborhood.

Eve: [00:27:55] But the neighborhood is feeling pressure, right? It has to be because of what’s happening in the whole of San Francisco. Is it, is there fear of gentrification? What’s happening there?

Saki: [00:28:08] Yeah, I wouldn’t say that there’s kind of an impending gentrification that’s going on. But as you say, it’s sort of an inevitable part of San Francisco. Yes, eventually in 10 years, I don’t think this neighborhood will look the way that it does right now. On the other hand, it sort of resists gentrification because of all these features that I just mentioned. But yeah, I mean, I think it’s probably inevitable that if we don’t start to save these buildings now, we are on what they call the edge of a real estate apocalypse, right, where soon land is going to be so expensive that we’re just not going to be able to buy it as non-profits or the city publicly using public tax dollars to keep it affordable going forward. So it’s really now, right. If we’re going to save these neighborhoods, we have to invest now.

Eve: [00:28:58] And 285 Turk Street, how big is it? I’ve seen photos of it. It’s actually a very pretty building. Tell us a little bit about the building.

Saki: [00:29:09] Yeah. So, this was a building owned by Mosser, a very large real estate investment company. It still is, we’re still in the midst of the closing. And the closing is around, should be closing around January 15th. So still, lots of time for folks to invest. But yes, I mean, you know, this building, you know, it is very beautiful. The Mosser did do a number of renovations, so it’s 40 units, something like 29 of them being studio apartments, the rest being one- and two-bedroom units. Most of the units have been fully renovated and the remaining ones we intend to renovate once we obtain the post-acquisition funding that we’re trying to raise the money for right now through the our crowd raise. It is a very beautiful building, the community that is in the building currently, so there’s 30 households, and the 30 households are primarily of Filipino and Latino descent. So Filipino, Black and Latino descent and actually the Latino population, it’s very interesting, but a majority of them are actually indigenous from the Yucatan Peninsula. Kind of a very interesting San Francisco population, which is growing. Yeah.

Eve: [00:30:32] So, and do these people know of your plans and how do they how do they feel about it?

Saki: [00:30:38] Yeah. So, we have been working from the beginning with a organizer, Lorenzo Listana, who is with the Filipino Development Corporation. So, he’s been an organizer at this unit now for, I think it’s almost three years, that he’s been organizing the tenants, talking to them about their rights, initially assisting them with the predatory rent hikes that were being imposed on them, to fight that. Also, uninhabitable conditions, et cetera. So, Lorenzo’s really been working very closely with the residents and also informing them about the plans. He was actually interviewed just recently on PBS NewsHour. We just had a piece done about 285. If anybody’s interested in seeing that, you can pop in PBS Weekend Edition and you can learn a little bit more about the CLT and the purchase there. So, we really rely heavily on Lorenzo in providing this sort of education about the Community Land Trust. But going forward, we have also hired a resident education coordinator, and this is a kind of critical part of how we turn this building from a permanently affordable rental into a limited equity housing cooperative. So, our one part of the model in terms of how we finance it, is that we build a kind of half-time employee who works half-time for the building and half-time for the Land Trust into the project budget. And that’s really, as folks will see when they go into the details of this project, they’ll see that some portion of the raise is going towards that person’s salary. So, we’ve been able to already anticipate that we’ll be able to raise this money and we’ve hired that resident coordinator who is half, who is a bilingual, fully bilingual in Spanish and English. And she also has a co-op education background. So, she’s going to be providing this kind of important, what we call a five step or five part co-op curriculum, to the residents over the next many months. But that work will begin after we close on January 15th.

Eve: [00:32:56] So really, this is way more than buying a building and flipping it. It’s really about educating all of the tenants and bringing them along with your plans, and it’s hugely challenging.

Saki: [00:33:09] It is. It’s almost like a mission impossible. I mean, in a way, that’s really how I kind of view our work, is that we’re trying to create affordability in one of the most unaffordable cities in the city, and we’re trying to do it through a model that really provides low- and moderate-income people with an equity stake in a building and creating home ownership. So yes, it takes education. It takes time. Part of why it takes time, as well, is because we’re helping these residents to save for their equity share. You know, not all of these residents already have the savings to contribute towards an equity share. So, it’s really also about financial empowerment and creating access to financial empowerment tools and assisting them to save. And that’s why we put a kind of five-year timeline around this conversion to a limited equity housing cooperative.

Eve: [00:34:04] It’s pretty fabulous. Requires a lot of patience. So, what success rate do you expect in converting these residents to owners?

Saki: [00:34:16] Yeah, I mean, it depends on a lot of different circumstances. I can’t say that we have, like, so many buildings that we’ve converted to this model that we know exactly what it’s going to take. Our first project, the one that I mentioned, Columbus United Cooperative in Chinatown, that was converted to a limited equity housing cooperative within three years. So, it’s really hard to tell with this very diverse population. And I think maybe potentially those who are of lower income, how long it will take for them to save and organize. You know, a huge part of it, though, is the success of that resident and education coordinator. You know, part of the success of the Columbus United Cooperative really comes from the fact that from the beginning we baked in, or built in, that coordinator who actually is still with us today. She’s our longest-running employee, Julie Dye(??), who’s half, who’s Chinese and speaks full bilingual Mandarin. And I think that’s a really critical part of this as well, is that the coordinator is someone who’s really rooted in that community, really is able to overcome the language access barriers, so that’s really why we focused on this new resident coordinator being fully bilingual in Spanish.

Eve: [00:35:40] She must really love her job. It must give her great satisfaction.

Saki: [00:35:45] Yeah, I think it’s hard work, but absolutely, it’s one of those jobs that on a good day, it’s like the best day you’ve ever had, yeah,

Eve: [00:35:52] I have to ask, is there anyone else in the US using this model, doing what you’re doing?

Saki: [00:35:58] Absolutely. You know, we’re a really fast emerging model. So, there are something like three hundred community land trusts across the United States, and that number is going up every day. I mean, I think in the last five years, there were more CLTs created than in the entire, you know, history from the 60s. Yeah, exactly. So there are CLTs popping up everywhere. And I think especially in urban areas, right? Where that affordability is really, really… So, in the past, it really was, as I mentioned, a model that was focused on agricultural land. But obviously in the last 30 years, it’s all been in cities.

Eve: [00:36:40] That’s really interesting. So, what’s next for you? More the same? Lots more.

Saki: [00:36:46] Yeah, I guess that’s it. I mean, that’s yes, absolutely. That’s sort of how we measure our success is how many buildings can we make permanently affordable this year and the next year and before this real estate apocalypse, like I mentioned, is sort of upon us. Or perhaps it’s already upon us. But, you know, I think it’s really about figuring out how do we make these projects deeply affordable going forward? Some of it has to be done through public dollars through city subsidies. So, we continue to work with the Small Sites program and actually we’re in the midst of another acquisition, right now.

Eve: [00:37:24] Oh great! That’s great.

Saki: [00:37:26] Yeah, through the City of San Francisco. So we have had a long, ongoing partnership with the City of San Francisco ever since the Small Sites program was created. Actually, San Francisco’s Neil Antress (??), as I mentioned, was one of the authors of the Small Sites program. So, we work with the city to make units permanently affordable, and it’s really about, I think, also shifting the city’s politics around cooperatives because that’s one of the difficulties for us is that we’d love to make every project a Small Sites project. But not every Small Sites project can be converted into a limited equity housing cooperative because of various legislative barriers. So we’re working, you know, I guess that’s kind of next on my agenda, aside from creating more affordable buildings, is really working on that reform or policy change, which needs to take place around cooperatives in San Francisco.

Eve: [00:38:21] Well, San Francisco is such a beautiful city. Really, everyone should enjoy it. It’s been really miserable watching this happen from the outside. So, I hope you have enormous success. It’s a pretty fabulous program.

Saki: [00:38:37] Thank you so much, Eve. Yeah, it is a beautiful city, and yes, I think we can make it available for more people to live in and work in as opposed to just visit as tourists, the more beautiful it will be also for everyone else, including those tourists. So, thank you.

Eve: [00:38:55] Thank you. That was Saki Bailey. She’s spent a career becoming an expert on community land trusts, and now she’s putting that knowledge to work as the executive director of the San Francisco Community Land Trust. There, she leads a team working on the conversion of existing rental properties into permanently affordable housing co-ops for the tenants who live there. She’s helping to put assets into the hands of those who’ve never had that opportunity before. It’s challenging, but so very important.

[00:39:44] You can find out more about this episode or others you might have missed on the show notes page at our website RethinkRealEstateForGood.co There’s lots to listen to there. A special thanks to David Allardice for his excellent editing of this podcast and original music. And thanks to you for spending your time with me today. We’ll talk again soon, but for now, this is Eve Picker signing off to go make some change.

Image courtesy of Saki Bailey, San Francisco Community Land Trust

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