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Equity

Not a Snowflake.

October 12, 2022

Elizabeth Timme is one of four co-founders of a brand spanking new design and planning office based in Los Angeles: Office of: Office. Elizabeth, a third generation architect, born in Texas and raised in LA, is best known for her work as founding co-director of LA-Más, a small but notable non-profit, “designing and building initiatives that promote neighborhood resilience and elevate the agency of working class communities of color.”

In its early days, LA-Más worked with the Northeast LA Community Plan Riverfront Collaborative. Their work ranged from affordable housing to storefronts for small business owners, shining a much needed spotlight on homelessness, housing shortages, and how to stabilize communities ahead of gentrification. Projects included ADUs (Backyard Homes Project), the Watts Community Studio project, the Reseda Boulevard Great Streets Initiative, and Backyard Basics, a proposal for affordable housing in Elysian Valley.

Elizabeth loves the field of architecture, but she is cognizant of the industry’s warts, including lack of diversity and accessibility in both the industry and its clients. She has said “I fundamentally challenge the layers of bureaucracy that strangle our ability to service environments that don’t have the resources to challenge, or to lobby, or to invest in something better than the status quo.” At Office of: Office the mantra is always community first.

LA-Más was named as an 2018 Emerging Voice by the Architecture League, and Elizabeth has been on the Women of the Year list by Los Angeles Magazine, a Curbed’s Young Gun of the Year, and recipient of the Vanguard Big Idea Challenge in 2019. She has written for Manifest Journal, Log 48, and Tablula Plena. Before LA-Más she served as project manager and development officer at MASS Design.

Read the podcast transcript here

Eve Picker: [00:00:05] Hi there. Thanks for joining me on Rethink Real Estate for good. I’m Eve Picker and I’m on a mission to make real estate work for everyone. I love real estate. Real estate makes places good or bad, rich or poor, beautiful or not. In this show, I’m interviewing the disruptors, those creative thinkers and doers that are shrugging off the status quo in order to build better for everyone.

Eve: [00:00:40] Elizabeth Timme is no snowflake. Strong and outspoken with degrees in architecture under her belt, she’s building an alternative career on the strong beliefs she holds. That great design should be a right, not a privilege. A third generation architect born in Texas with childhood years spent in Italy and West Indies, Elizabeth has made roots in L.A.. First, she co-founded La Mas in northeast L.A. and now Office of Office, a nonprofit focused on designing joyful and careful places in collaboration with communities. You’ll want to hear more.

Eve: [00:01:23] If you’d like to join me in my quest to rethink real estate, there are two simple things you can do share this podcast and go to rethinkrealestateforgood.co, where you can subscribe to be the first to hear about my podcasts, blog posts and other goodies.

Eve: [00:01:48] Hello, Elizabeth. It’s really nice to have you here today.

Elizabeth Timme: [00:01:51] It’s wonderful to be here.

Eve: [00:01:53] So, you’re an architect by training, but you launched LA-Más now office of: Office, which are really not typical architecture firms. And you’ve been heard to say great design should be a right, not a privilege. So, how does that all come together?

Elizabeth: [00:02:11] Well, I think it really starts from having the perspective of being a third generation architect. And also, my father really came from a blue collar family, household, and so did my mother. In Texas doing industry trades, working for Howard Hughes oil and, on both sides of the family. And for me, I saw how far and how hard my father worked to be able to kind of become middle class. And so, it’s always really been important to me that architecture was broadened and widened to include individuals perspective and voice who didn’t have the privilege that I had to come into an upper middle class family where a college education was assumed. And I think there’s so much really profound substance to the dialogue of architecture in city making and place keeping that is not a part of the table when people who have challenges, who don’t have safety nets and have a lot of pain associated with living in modern cities or anywhere, their perspective isn’t represented and their perspective doesn’t fundamentally shape how we go about building cities and keeping cities. Right. So, I think that my perspective around these two different practices and even going back from the naissance of my professional career, is that architecture should and can be of service and really wanting for there to be more diversity in the field and the conversation.

Eve: [00:04:05] So then you launched LA Más and now Office of: Office. And how, how do they, take me on that journey.

Elizabeth: [00:04:12] Well, I think it really began in 2008 when I went into my graduate career and, as a graduate student. And that was the beginning of the Great Recession. And that was very different than my undergraduate education, where in 2005 I was being offered 401Ks and really cushy things and architecture seemed.

Eve: [00:04:43] Yeah, ofcourse.

Elizabeth: [00:04:44] And my friends were negotiating for that. They were like, Where are you picking? Like, Who has the best 401K and what is your health insurance? And it was so wild and so different and architecture seemed like a very stable place to have a professional, lifelong career. And then when I went back into graduate school, it was because I was really frustrated with the lack of innovation and curiosity that was present in the architecture firms that I was working in. And I graduated in 2010, and there was no career opportunities. The architecture profession and, neck and neck with law, was the most unemployed professional discipline in the United States.

Eve: [00:05:32] But it makes sense, right? Like all of those developers went out of business and boom, everyone else attached to them went out of business.

Elizabeth: [00:05:41] Absolutely. And I think that also the schools, and I’ve been witness to this, they churn out tons of kids who really have a lot of strong ideals about shaping the world and supporting a better future. And there’s not a real clear professional conduit for getting a job.

Eve: [00:06:02] I think that’s right. Yeah. I think architecture has been treated as a really precious career. And yet architects are so well trained to do so many things, right?

Elizabeth: [00:06:14] Absolutely. And also the numbers and the NCARB AIA and the licensing process has gotten better. But if you look at how many architects graduate school every year versus how many, and we’re I’m a little off topic, but how many licensed architects are active in our profession? I want to say it’s in the thousands of licensed architects, whereas it’s like hundreds of thousands of architects graduate.

Eve: [00:06:43] Interesting.

Elizabeth: [00:06:43] And so, we have a really impoverished process that supports really curious young perspectives, being able to call themselves architects. And so, I graduated in 2010, and the career that I knew and the career that I had watched my father had, for instance, was not an option for me. And it wasn’t just not an option for me. It wasn’t an option for any of my peers. It wasn’t an option for people who I had gone to undergrad with and they had lost their jobs. And so, it was really a. Paul Nakazawa, who was one of my mentors in grad school. He was a business, he got his major in business and architecture. He always said the recession was the most valuable time for him to retool and recalibrate about why he was doing anything.

Elizabeth: [00:07:39] And so, to graduate in that climate, it made me really question what the value of the architectural practice was and why I would be a part of it. And so, this was radical for me, where the values in which I grew up in, in the household I grew up in, instead of going to playgrounds, I was going to Roman ruins, right? So, it was very hard to unlink that from some core identity that I had. And so, there, you know, I worked at another kind of nonprofit architecture firm, really saw the kind of inner workings of that. And I founded LA Más, three months pregnant with kind of coming back from grad school in 2012 and seeing a conversation happening with urban planners and landscape architects around the future of the city, and about the kind of early underpinnings of gentrification and displacement and really, really being curious about what that meant, but also wanting to add value and support that conversation and not see it being had in the discipline of development and architecture.

Eve: [00:08:52] So what sort of projects did you work on in LA Más when you launched?

Elizabeth: [00:08:55] So when I launched, we started working on the Northeast L.A. Community Plan River Riverfront Collaborative, and this was kind of early. So the CRA also, the Community Redevelopment Agency, had been dissolved by Jerry Brown to balance the budget in maybe 2010, or between 2010 and 2012. And there were the early seedlings of all of that lack of investment in the state of California and in specifically Los Angeles. So what that meant is new library sites were not being identified and developed, storefronts and small businesses weren’t being supported. The public realm and the public right of way didn’t have a clear conduit for investment. There were all of these ways in which there wasn’t an agency that was proactively developing and supporting existing communities and neighborhoods. And so, we were starting parallel with the mayor at the time, Eric Garcetti, who was doing a lot of urban planning initiatives like Great Streets and Parklet work.We were starting a critical conversation in parallel to that about how are we going to be stabilizing communities ahead of gentrification.

Elizabeth: [00:10:13] And so, the neighborhood plan for northeast L.A. was about identifying sites where there was community power and community stakeholders and the built environment didn’t match the kind of thriving residents and thriving cultural activity that was happening there. And so, from there, we went into doing some of the great streets work where there were 15 boulevards identified by 15 councilmen in the 15 council districts that were kind of these quasi vanity projects around, let’s do something cool to really make L.A. Streets great. And we started off by saying, listen, the the metrics that you all have for success don’t match the ways in which you should make it accessible to invest in communities. Why are you talking about $100,000 of steel furniture when we could do something out of marine grade plywood with a certain type of finish and it would cost us 10,000. Why aren’t you doing it in coalition with community members and non-profits? Why are you doing it in a silo and a political process? Why are you not considering the small business adjacent to the public realm and their right to expand their operating and stabilize their income through being able to access the sidewalk?

Elizabeth: [00:11:37] And so, we did a lot of work that was design plus in that period where we were doing community engagement, but we were really partnering with the small business owners to redefine what it meant to invest in the public right of way. That the storefront and the small business owners right didn’t end at the store, at the beginning of the sidewalk, that it extended to the middle of the street. And that the pedestrian needed to really have a visible imprint in the city and that a pedestrian oriented public space was more important than a car oriented one. And so, it’s all these “duh” things that were very easy for us to establish in those first half of our existence, to be able to have a conversation in parallel with the political one where we’re actually implementing projects with very different short term time frames, in partnership with community members and with drastically more accessible budgets.

Eve: [00:12:39] Sounds like really hard work.

Elizabeth: [00:12:41] It was. Yes, it was. And in tandem with that, I was building my family. I have three kids and I was pregnant every two years, and in not a strategic way at all, while we were doing the majority of that.

Eve: [00:12:58] Just makes you work harder. Being a mother makes you very focused, doesn’t it?

Elizabeth: [00:13:03] Yeah. And for me, it was a huge amount of creative energy that came from that process, kind of birthing some very early seedlings of ideas as well as birthing children. It was pretty powerful and I don’t hear women talking about that very much. And I’m guessing it’s probably because there’s not clear avenues by women led conversations, but it felt very organic to be creative personally and professionally at the same time.

Eve: [00:13:35] You know, for me as a mother, I think what fell away was everything else I was wasting my time on. I had to be ultra focused on the family and the work, and the rest of it was like, poof, you know, no time for that, you know?

Elizabeth: [00:13:49] And it is interesting because I have had periods where I’m not the best mentor because I’m at home doing that work.

Eve: [00:14:00] Yes.

Elizabeth: [00:14:00] And I think that there’s a real backlash professionally if women aren’t willing to do the work of mentorship.

Eve: [00:14:07] Oh, really?

Elizabeth: [00:14:08] Yeah. I think that, you know, and I kind of battled that in my office. And I think I’ve been able to walk a middle line. But the idea that you wouldn’t come to the table to nurture other people in a in a professional environment, I think in some ways you don’t realize it’s expected of you until you graduate into a profession that is so reliant on mentorship. And yet you see people who are excelling, not giving any of it, not offering any of it. And that was one of the biggest challenges with me having working in a traditional, quote unquote architecture practice is there was no conduit for me to be mentored by anyone in a position of power. I had to find it myself.

Eve: [00:14:50] Yeah, I think that’s true, yes.

Elizabeth: [00:14:53] Across the board, you know. I think the kind of boomer mentality is that everyone’s a special snowflake. And I don’t think that that really extends to, how do we mentor a younger group in some of these kind of hard skills.

Eve: [00:15:07] Right.

Elizabeth: [00:15:08] So anyhow, I think the expectation was that you have to do that, offer that mentorship in a kind of nurturing environment. And I think that that was a real limitation that I had early in this career that I’m talking about, because I didn’t have that creative ability.

Elizabeth: [00:15:28] Interesting. So let me ask you about the very playful and bold architectural language you use and how you arrived at that. How does that fit into the story?

Elizabeth: [00:15:39] Well, it really did begin, I lost both of my parents when I was 23, the year that I was graduating from college, four months apart from completely preventable. And my my father had lung cancer that could have been prevented if caught earlier and my mom had a stroke that could have been treated if it hadn’t been misdiagnosed. And so, I’m an only child and my parents were very work focused, so I didn’t have a strong relationship at the time with our extended family, and I felt very alone. And very placeless. And I really immersed myself in the different communities of Los Angeles. In Little Tokyo, and my favorite restaurant or in Little Ethiopia. Having a conversation with some store owners about how they kind of weathered the civil unrest or the earthquake and the kind of network of community members that they relied on over coffee. Ethiopian coffee we were having together, or even going up to Northridge and working in a clothing store. And so for me, through small business owners, mainly, I developed this kind of extended network of understanding and being connected to people’s oral history. And every instance everyone was a person of color or a black individual, right? Kind of bringing me into something that felt larger.

Elizabeth: [00:17:20] And I went from feeling so alone and empty to so full and full of joy. And I think I got to move through that grieving process because I was able to connect and share a kind of much richer collective community experience that doesn’t exist within the white framework. And I felt so much, and I continue to feel so much gratitude and joy about what it means to live in Los Angeles, and joy when I connect to others and I am kind of brought into community that I want to celebrate that and I want to kind of have the world reflect all of that incredible exuberance that exists. And it makes me upset when people move from New York and they come to Los Angeles and they talk so much shit about the city. And it makes me really mad because I know moving from Houston when I was 13 and then losing my parents ten years later how much play, how much fun, how much vibrancy exists in this city. And it’s because of a bunch of dead male planners that existed nearly 100 years ago that the city looks the way it does. It has nothing to do with the people who live here.

Eve: [00:18:45] Yeah, it’s going to take a lot to change it.

Elizabeth: [00:18:48] If we could all remember that it was made by a handful of people, if not less, over a very short period of time. And we’re just kind of playing that out rather than challenging it.

Eve: [00:19:00] So then it was really top down, and what you’re doing is this bubbling bottom up stuff that we hope is going to seep through to everything.

Elizabeth: [00:19:09] I think that if you present a parallel world that is the one that people could choose and you show them how, then you build in where they have the agency to choose it and the ability for their identity and their lived experience to shape it. I think that that’s far more sustainable and powerful than whatever these kind of starchitect solutions are that are pretty boring and age terribly and look dated so quickly. I mean, you know, our culture moves so rapidly now and thanks to the Internet and technology that people finish construction on these projects and they’re already getting made fun of, and it’s because they’re just not very resilient systems in which we could put forward civic investment and institutional investment in the city.

Eve: [00:20:03] So tell me, like Office of: Office, how is that different as a practice and is it for profit or nonprofit? was LA Más non-profit?

Elizabeth: [00:20:13] Yeah, we were a non-profit. And so, what happened is during the beginnings of the pandemic, we were already looking at restructuring so that we could be place based. And this is a strange bucket to think about, because outside of Los Angeles, we are place based in Los Angeles. Inside Los Angeles, you understand the city to be a region. The county of Los Angeles includes 88 cities. And the city of Los Angeles is a kind of gerrymandered, strange object that touches all of these different 15 council districts that in and of themselves are different cities. And we really wanted to look at what it meant to be doing community led community development. And so we began that process. And when you say that what we’re doing is grassroots, I wouldn’t say, or bottom up. I would say that the process of making LA Más something that was truly bottom up was a really deep education in what that line is between where you are from outside a community, regardless of your identity, and what your place should be in supporting community members in their agency to shape the world they live in. And so, we switched to mutual aid efforts. We switch, we paused, all of our storefront work, all of our small business support, our public realm work, our Section eight ADUs, all of that thinking, to have and support community members leading the thinking. And after two years, it became clear that that was just going to be the best place for LA Más to be. And it also became clear that those of us who had been leading the programs around small business and public realm and affordable housing alternatives wanted to continue to do that work at a larger scale and really understand that mechanism between supporting and being in partnership and coalition with community based organizations, right? So it was going through that process of becoming a community based organization that really got us a very deep amount of insight into what that sweet spot is for a group of policy weirdos and architecture dorks and graphic design geeks to really be able to stand in our power and be of greatest assistance, right?

Eve: [00:22:59] One of my questions was going to be, what does meaningful community engagement look like? And I think you’ve answered it. That’s a really big struggle, right?

Elizabeth: [00:23:07] I think that the thing is, is if you are doing it, you are of it, right? You don’t, it’s not a pop in, pop out, check off the box thing. It’s something where, you are a community based organization, you were led, and you are a community member and it’s not the community, it’s your community. And so, the best possible situation would be, you know, you’re from a different community in L.A. or you’re from a different city or you’re a city agency or a council office and you want to support that community based organization, those community members, and you let them continue to do that work and you further that work, and you let them lead that conversation, right? And you’re all in the same space together. There’s no bullshit table where there’s flawed negotiations. And so, the community engagement process is kind of a fiction because it’s an organic, living, ongoing, continuous thing that others can be invited into or not. And we shouldn’t pretend certain projects are for communities when they’re really not. And I think being able to be transparent about those distinctions is half of it, because so many communities have been told something is for them when it’s clearly not. And so, it’s kind of a little bit of a complicated thing to answer, but I hope I’ve.

Eve: [00:24:34] It is. What is it the new practice focuses on then?

Elizabeth: [00:24:37] So the new practice is really, although we’re based in LA, it’s really centering the kind of community knowledge and leadership in being foundational to the built environment and that we are and we have always been great collaborators and we have all of these tools that we are very clear about being tools that we are using to be at the service of a community conversation. Right. And that we’re really not centering those tools in the conversation, but using them to be in service of the conversation. And so, I think that’s an important distinction. And we’re a nonprofit and we have these programs that we had at LA Más. But I think the big difference is the way that we are talking with and in coalition with community based organizations. From the outset, all of that is something that we are in deep partnership with our community based partners rather than in a perfunctory or kind of transactional one.

Eve: [00:25:43] So, can you tell us about a project you’re working on and how it works?

Elizabeth: [00:25:48] We are working with the city of Southgate and we are helping to inform how they roll out all of their ADU policy and programming, but also how they are building affordable housing units and meeting their housing goals. So, that is an example where we are very purposefully reflecting back to the city of Southgate, what it looks like to have a contextual ADU approach that really matches a lot of the unpermitted and informally created affordable housing and thinking about a network strategy so that as we upgrade that housing, we’re not displacing any existing residents that are benefiting. And we’re not putting any residents in a precarious economic situation by getting into the big unknown of permitting something that’s unpermitted. So, that’s one example. I think there’s some others, kind of continuing this affordable ADU work as a program. And a lot of that is kind of really understanding the expanded voucher system that exists now and didn’t exist when we started the program. And being able to understand the nuances between these different housing providers and where they link up and match with the residents. And I think we’re now in a place where at this current phase of our work, we’re expanding the tent and partnering with groups like the Casino Coalition so that we’re capacity building these different nonprofits, rather than just ourselves, to have an affordable housing program. So for us, that kind of 2.0 is expanding the tent and bringing in others to do this work and having a kind of nurturing network where everyone’s benefiting from each other’s kind of hard knocks rather than everyone doing it in silo and us kind of supporting that conversation based on our ten years of experience.

Eve: [00:27:54] So going back to architects, should architects be trained differently? What’s missing?

Elizabeth: [00:28:00] I think that the training of architecture. How do you think about prioritizing and organizing discretely different buckets of technical information and having those result in something ephemeral and perceptual like rooms or space? It was one of the most impactful experiences I’ve had as a human, is to be a part of that educational process. It was also one of the most traumatizing. And the room for me as an individual didn’t exist. The way in which I came into that program with some cognitive differences, there wasn’t room for that, and there wasn’t room for the people that I felt had the ability to shape the profession the most, which is my friends who were black and my friends who were Latino or Pacific Islander, you know, kind of backgrounds, Filipina. Like that wasn’t really on the table. And so, I think also watching my friends and with those different identities and backgrounds, struggle was really traumatizing and scary. And it sent a clear message to me that as a woman, I didn’t have a place. And my place was best guaranteed in the profession if I could support men or if I could be masculine myself. And so, I think that the education of architecture has a lot of really powerful things and a lot of potential, but the culture of architecture is profoundly toxic.

Eve: [00:29:46] Well, that would be true of the whole real estate industry, I think, on the whole. So, that’s definitely where the power is held. And I think it’s shifting, but maybe not fast enough, right?

Elizabeth: [00:29:58] Absolutely. However, it was very clearly told to me when I entered school as a young architect that it was going to be as hard as becoming a doctor. And if I wanted to opt out of that, I should as soon as possible so I didn’t waste anyone else’s time. And being in that process, you get really brainwashed over those five years or let’s say four, and then you go on to do a three year post professional degree. I don’t know, I think that the challenge is, is that you kind of get enculturated and you get, and if you don’t fit into that model, you’re not even in the peripheral edges of the conversation around what things like beauty and identity and context or culture and community, you don’t even get to bring that to the table. And so, you see all these terrible white projects, these terrible quasi pseudo organic things, because there is no reference point anymore to the conversation. It is an art without subject.

Eve: [00:31:13] Yes. I mean, I love architecture. It’s pretty hard to damn it all. But, you know, I hear what you’re saying that certainly, you know, I go back a few years earlier than you do. And certainly women had a very precarious place in architecture then. And it’s just profoundly depressing that it hasn’t changed a lot. I suppose that’s my takeaway. I can only imagine what it’s like for someone who’s of a different culture. It’s just got to be much worse. But that’s true of real estate, like across the board construction, real estate development. It is just heavily dominated by white men. It’s going to change. It has to change, right?

Elizabeth: [00:31:59] Yeah. It’s very hard without banks lending in different ways, without lenders kind of. And I think it will change because there is more diversity inside banks. But the kind of racist underpinnings of the redlining and the kind of, then that period of time still exist.

Eve: [00:32:22] Yes.

Elizabeth: [00:32:24] There’s all these other things that exist that are barriers to people being able to get into the profession or become developers because they’re able to seem like a sure bet when in reality, 90% of Angelinos are living $400 away from being completely bankrupt? Yeah, homeless. And so, how do you have there be development models that reflect the kind of incredible resilience and vibrancy to which people are surviving in that context in a way that’s far more sustainable than these Rick Caruso terrible, displacing, unsustainable foam and marshmallow projects that are.

Eve: [00:33:14] Foam and marshmallow. I’m writing that down.

Elizabeth: [00:33:17] They’re just like terror, like Italianate, Mediterranean esque, you know, terrible things that are going to be so impossible to make work in 10 to 15 years when we have a different climate and a different kind of world, they’re going to become wastelands. And I think the idea that we’re not lending and we’re not allowing, there’s not more room for communities of color to be developers or to have resident led development is just such an oversight. The banks took huge risks in building suburbs and malls, and they can take those same risks in allowing for resident led development in communities of color.

Eve: [00:34:05] Do you think they can or they won’t?

Elizabeth: [00:34:07] Well, they won’t.

Eve: [00:34:08] Well, they should.

Elizabeth: [00:34:10] They should. They can. They’re not.

Eve: [00:34:13] Yes. Yeah.

Elizabeth: [00:34:15] And so, I can say anecdotally, we were talking about architecture and diversity and women. And I think the hardest conversation to have is that white women do not structurally change the profession of architecture. And if they did, we would be seeing a different kind of context and climate and conversation.

Eve: [00:34:35] What do you mean by that?

Elizabeth: [00:34:36] I think that our proximity to power makes it really hard for us to challenge it. I think that you know what I have seen.

Eve: [00:34:46] But then there’s you and there’s me. So some of us challenge it.

Elizabeth: [00:34:51] I’m challenging. I’m not changing. And I.

Eve: [00:34:54] That’s true.

Elizabeth: [00:34:55] I can speak to the ways that these constructs are racist, but I can’t talk to the lived experience of someone who’s black and terrorized. And so, if we’re not having black women, if we’re not having people of color being able to inform that conversation and also be at the helm of structurally changing it, you know, as a white woman, I’m not capable of structurally changing something that’s racist without perpetuating it. And so, all I can do is just kind of unveil and expose, but I don’t have the ability to offer sustainable models for the future. And so, I think that that is the kind of crux of it, is for there to be a return to white women being in that supportive environment so that we’re really clear that we’re accomplices, but we’re not foundational underpinnings of diversity and change.

Eve: [00:35:50] I’m feeling really depressed now.

Elizabeth: [00:35:53] I know it’s rough, but then it’s like you sit on that for a while and then you realize how powerful it is to support there being radical change and that you know, that we don’t have a legacy of talking about white women and how they’re doing that rather than co-opting that work. You know, and they exist, I know so many white women that are great accomplices. And so, it’s just being really clear about what our role is. And so, I felt like it was a misstep to not kind of say that because I don’t want it to be confused that somehow I’m structurally changing anything. I think that it’s more so just trying to offer a kind of parallel conversation so that there’s more room for there to be a bit more depth in how we do development and architecture.

Eve: [00:36:41] What I like is that you’ve taken this really extraordinary education in architecture, which is, you know, a problem solving education that makes you really think about how to take nothing and turn it into something. And you’ve shifted away from, you know, those glamour buildings into an area where you can really use exactly the same skills to make something out of nothing. Right. And I really think that architecture is a very unique education in that way. It’s pretty powerful. It’s pretty rare to find someone who has those creative problem solving skills from any other profession. I think so. I think it behooves the architecture. It’s just not my, I shouldn’t be saying this, it’s not my interview. But I think it behooves the architecture profession and architecture schools to think really hard about what else those students can do with these skills because they could really change the world. Right.

Elizabeth: [00:37:43] Absolutely. And I think it does really begin with your education and those who are leading that process, but also the ways in which people have access to it and their exclusive, notoriously known expensive schools like USC, University of Southern California in Los Angeles. They do a really good job of offering scholarships and being diverse and inclusive. But the, and the planning school and there are other schools that do a really great job of including the identity and the kind of pathway for there to be a USC alumni network at the disposal of these young graduates. And it does not exist in the school of architecture. And I think that’s not happenstance. I think that there’s no economic or professional, how do you call that limitation or what is it when you do something bad.

Elizabeth: [00:38:39] Consequence.

Elizabeth: [00:38:40] Consequence, thank you! There’s no consequence at this point for the architectural education to not structurally be rethought because it is a machine, an economic machine.

Eve: [00:38:53] Well, that’s true of universities and schools across the board, right?

Elizabeth: [00:38:57] Well, potentially. But I think that with planners, planners that don’t represent the communities they’re in, it’s very hard to get those projects done. Architects that are doing projects for developers, you know, we have, I think, the consequences the architects and the architectural profession is getting smaller and smaller. And the amount of things that architects do is getting kind of whittled down into something quite impoverished.

Eve: [00:39:22] Yes. So the planners also don’t think about the built environment. Right. So, I mean, have a masters in urban design because because at the time I really wanted to think bigger than buildings, how the buildings shape cities. But, surely there’s got to be something that’s, you know, a masters in something else that thinks about the physicality of architecture and how it can improve places. A master of community design, community place building. I don’t know, maybe urban design just has to change.

Elizabeth: [00:39:57] Yeah, it is. The other thing about it is that the amount of things you have to be an expert in is so wide. When you touch architecture, it’s green building design, environment, anthropology, context, politics, permitting, building construction, space, aesthetics, color that is very hard to pretend that you’re going to be good at all of it.

Elizabeth: [00:40:25] No, I think that’s true. That’s really true. I’m working on a project in Australia and actually this is really interesting because I’ve been wondering about the way architects perform there and they use a lot more consultants than I’ve ever seen in the States. They have consultants for every corner of accessibility and sustainability. Exactly, I think because I think they’re remaining focused on design and place. Maybe it’s harder there. I don’t know. But I was sort of, I’ve been fascinated by that. Very different.

Elizabeth: [00:40:57] It is very different. I mean, I think that that’s a far more collaborative model than the one that tends to happen here in the US, where all of that stuff can get done in a very half assed way, if not completely ignored around the kind of, just supporting the aims of a developer and being able to check off the boxes of the things that the city requires you to do.

Eve: [00:41:24] Yeah.

Elizabeth: [00:41:24] And also just regurgitating the plans that you did before because it’s a terrible business model to be an architect because you have to do too much stuff. Right.

Eve: [00:41:33] Right, right.

Elizabeth: [00:41:34] Is a really hard business model. And so, I think we would be in a better place if we had power over capital and or we were comfortable being intermediaries and negotiators and facilitators instead of centering our really cute, the really precious creative idea. Which is a kind of absurd pretext right now when we have such a diverse, kind of multifaceted conversation that’s happening across so many different technology and communication platforms. So, I think architects would do better to de-center themselves from the conversation. But I think that’s very hard with the kind of Frank Lloyd Wright, Rem Koolhaas precedent for what it should look like to be an architect.

Eve: [00:42:24] A starchitect, right.

Elizabeth: [00:42:26] Yeah a jerk.

Eve: [00:42:29] So, what excites you most about the work you’re doing and what potential do you think Office of: Office has? Where do you want to be in five years? Horrible question, but I’m going to ask it. What’s your hope?

Elizabeth: [00:42:42] Someone asked me that. What was it? It was like, I don’t know. I’ve never been able to plan, and this isn’t a good thing, beyond a day. I do get a little depressed, and I guess we all do, if I don’t have anything I’m looking forward to. But, it’s never been work for me that I look forward to. It’s always been spending time with my friends or we have a trip planned for me and a couple friends to go to Guadalajara and some other places. I’m looking forward to that. I am looking forward to being surprised by the growth of the people I work with and I’m partnering with for Office of: Office. I’m looking forward to, when you have children, I don’t know what they’re going to be like. It’s so wild. And the same thing with LA Más, when I created LA Más, or now that I’m a part of creating Office of: Office with my partners. I think I just love that potential of, you don’t know what’s going to happen and you don’t, you’re kind of surprised by that. And so, every day it’s better than what you could imagine. I love, what I love is working with our partners like Tom DeSimone, who you had on. They’re just so cool. Like, they’re just so, I’m not proud of the projects I’m proud of the people that are crazy enough to want to work with us and that are okay with this level of transparency in our conversation. Because the conversation you and I are having is the conversation we have with our partners.

Eve: [00:44:22] I love it. So this is almost like a child that’s going to grow up and you’re going to be surprised along the way, right?

Elizabeth: [00:44:30] Yeah. Like if I had an idea, like, oh, I’m going to have three kids, I’m going to get married, I’m going to, you know, I, ugh. I don’t know. I was probably voted least likely to get married or least likely to have kids in high school. I don’t have any landmarks really.

Eve: [00:44:48] Well, I have one more question. You probably are not going to have an answer for this, but what keeps you up at night, if anything?

Elizabeth: [00:44:56] Oh my God. So many things.

Eve: [00:44:57] Oh, really? I’m surprised.

Elizabeth: [00:44:58] Like Anne wakes me up in the middle. So many things. Like I think about this crazy. I’m going to think about this conversation and all the stupid shit I said and all that. I’m absolutely going to think, oh, I should have said that.

Eve: [00:45:14] And I’ll probably get a ton of emails from people saying, I love that conversation you had with Elizabeth.

Elizabeth: [00:45:19] Well, I’m going to think about little things. I’m going to think about like I canceled a dentist appointment. I’m going to think about like the people that were inconvenienced by that. I obsess about the ways in which I was not thoughtful enough when I spoke or interacted with people usually. I also think about the commitments I make professionally that I can’t follow through on because I overcommit myself, because I’m excited about everything.

Eve: [00:45:47] That’s scary. I do that a lot.

Elizabeth: [00:45:49] So much. I don’t think as much about not doing the things that I should, or not being the person that I thought I would be. And that used to happen more. I would say, at the beginning of my career. I used to stay up at night thinking, how am I going to become, how am I going to be in a position where I can become the person I’d like to grow into?

Eve: [00:46:16] That’s interesting. Well, as you get older, you just tend to not care anymore.

Elizabeth: [00:46:20] Yeah. And just like, okay, well, if I can’t go, you know, I don’t know. Like, if I can’t go do that, then I’m going to go do something else.

Eve: [00:46:31] Well, Elizabeth, on that note, I’m going to end this. I’m going to be really interested to see who you become, because I’m sure it’s going to be someone you’re already someone pretty fabulous. But I’m building on that. So, can’t wait to see what else you do. Thank you very much for joining me.

Elizabeth: [00:46:47] Thank you so much. I’m so honored to be a part of your prestigious list of interviewees.

Eve: [00:46:51] Oh, for heaven’s sake, not prestigious, but thank you.

Elizabeth: [00:46:55] Very much so. I was very proud to have you extend the invitation. Thank you so much.

Eve: [00:47:00] Okay. Well, thank you.

Eve: [00:47:12] I hope you enjoyed today’s guest and our deep dive together. You can find out more about this episode or others you might have missed on the show notes page at RethinkRealEstateforGood.co. There’s lots to listen to there. You can support this podcast by sharing it with others, posting about it on social media, or leaving a rating and review to catch all the latest from me follow me on LinkedIn. Even better, if you’re ready to dabble in some impact investing, head on over to smallchange.co where I spend most of my time. A special thanks to David Allardice for his excellent editing of this podcast and original music. And a big thanks to you for spending your time with me today. We’ll talk again soon, but for now this is Eve Picker signing off to go make some change.

Image courtesy Elizabeth Timme

People first.

September 28, 2022

In 2000, Helle Søholt and her (professional) partner, Professor Jan Gehl (a Danish architect and urban designer) launched Gehl Architects (later Gehl), which grew into a notable urban research and design consulting firm based in Copenhagen. The firm, now over two decades old, focuses on improving the quality of urban life, in part by prioritizing the pedestrian and the cyclist in urban design. Jan Gehl was Helle’s professor at the Royal Academy of Fine Arts, and after completing her master’s degree at the University of Washington in Seattle, she started working with him on urban design projects in Copenhagen. Shortly after this (she was 28) they co-founded Gehl. Today, as CEO, Helle’s role at Gehl focuses more on the overall strategy of the firm.

Gehl has grown significantly, with projects in over 50 countries and 250 cities globally. This includes the New York City DOT, the Melbourne City Council, the Energy Foundation in Beijing, the Brighton & Hove City Council in the UK, the Institute of Genplan in Moscow, to name a few. Today, they have offices in Copenhagen, San Francisco and New York. Helle describes their approach to be “people first,” which comes down to exploring the needs of the people living in said cities or communities, with a focus on walkability and access to greenery and public space.

Today Helle is a prominent leader in her field. She has acted as an advisor to the City of Copenhagen and other great cities in Scandinavia like Oslo, Stockholm and Gothenburg, advocating for a new alternative to traditional planning. Internationally, Helle has worked in cities such as Cape Town, Sao Paulo, Mexico City, Seattle, New York, Vancouver, London, Beijing, Kuala Lumpur and Melbourne adding to her global experience in the field of urban design and development. She has extensive international urban design experience at various levels of intervention and at a multitude of scales – from urban research and analysis, visioning and strategy to design development and implementation. In 2010, Helle was awarded membership of the Danish Arts Society, as well as the Danish Dreyer’s Prize of Honor for Architects in Denmark. She also serves as a member on several boards of foundations, organizations and committees, such as the Realdania Foundation in Denmark and the Danish Federal Realestate Development Agency.

Read the podcast transcript here

Eve Picker: [00:00:09] Hi there. Thanks for joining me on Rethink Real Estate. For Good. I’m Eve Picker and I’m on a mission to make real estate work for everyone. I love real estate. Real estate makes places good or bad, rich or poor, beautiful or not. In this show, I’m interviewing the disruptors, those creative thinkers and doers that are shrugging off the status quo, in order to build better for everyone.

Eve: [00:00:46] Helle Soholt was just 28 years old in 2000 when she co-founded Gehl Architects with Jan Gehl, her professor at the Royal Academy of Fine Arts in Copenhagen. Together, they built a commanding firm, now over two decades old. Gehl focuses on people first in urban design with a focus on walkability and access to greenery and public space. In 2016, Helle took over as CEO and the firm now has offices in Copenhagen, San Francisco and New York. People first has gone from its humble beginnings in Copenhagen, to work that spans over 50 countries and 250 cities globally. You’ll want to hear more.

Eve: [00:01:38] If you’d like to join me in my quest to rethink real estate, there are two simple things you can do. Share this podcast and go to rethinkrealestateforgood.co where you can subscribe to be the first to hear about my podcasts, blog posts and other goodies.

Eve: [00:02:05] So welcome to my show Helle. I’m so honored to talk to you.

Helle Søholt: [00:02:10] Thank you so much Eve.

Eve: [00:02:12] How did urban design come to take center stage in your professional life?

Helle: [00:02:18] Oh, I think very early on as an architect, I found out that I was really interested in not just the buildings themselves, but actually the neighborhood and the context around the building. And I was just very interested in sort of political processes and how society is created. And that made me sort of relatively quickly in my studies, way back then in the nineties, shift from building architecture and then moving into to urban design at a fairly early age.

Eve: [00:03:00] So, that led you to meet Jan Gehl and you launched Gehl with him. How did that happen? That was pretty early on, you were young.

Helle: [00:03:11] I was very young indeed. I was 28 at the time and I had, first I finished a master’s in Urban Design at the Architecture School and Royal Academy in Copenhagen. And I worked for Jan actually for about half a year. And then I went to the States, to Seattle, actually, Washington University, and got another master’s degree there. And when I came back, I started working in a different firm, actually coming back to Copenhagen. But, I kept doing some side projects with Jan. And after about half a year back in Copenhagen, he invited me to start the office together with him because until then it had primarily been him running sort of a sole consultancy. So, I accepted the challenge and we started Gehl together at my age, 28. And Jan was in his late career at the time, 64 years old.

Eve: [00:04:16] So, it looks like he made a wise move. What was the primary focus? What were you planning to do with this firm when you started?

Helle: [00:04:24] Well, we started out in the year 2000 and back then there was not a lot of focus in planning on people, on behavioral aspects of planning, sustainability or was something that mostly was thought of by extremists and it was not part of the sort of general planning processes. So, we really started out with this ambition to change the paradigm within planning. It was a rather big sort of move and bold ambition we had because we focused globally from the very beginning, and we were able to do so due to Jan’s vast international academic network.

Eve: [00:05:11] Interesting. So, you’ve also been heard to say mission is not to Copenhagenize the world, which wouldn’t really be so bad because Copenhagen’s lovely. So, what is the mission then? Just generally project by project maybe.

Helle: [00:05:28] Yeah. Well, I don’t like the term Copenhagen-izing because it really sounds as if we think that all the solutions in Copenhagen is fit for every place and we certainly don’t think so. So, our method is much more based on urban anthropological studies, ethnographic studies, where we go to places, and we use our public life methods to investigate what is the local life and how can we best understand the needs and the behavior of the local people there to then develop strategies and plans and so forth. And by that come up with customized, localized solutions that still brings the place towards a more people-oriented position. So, our ambition started out, as I said, to change the paradigm of planning, and I had that ambition for ten years together with the Jan. But when he retired and I sort of bought the company from Jan at the point, this was back in 2011, the ambition changed and became a bit more sort of action oriented because at the time we had already sort of changed somewhat the planning paradigm after talking about it and sort of advocating for it for ten years. And since then, I would say we’ve been more focused on making cities for people, making actual change and creating what we are now focusing on. Places for all.

Eve: [00:07:10] So then what type of projects do you work on right now?

Helle: [00:07:14] In Denmark at the moment we are part of a couple of large projects. One is actually working with the National Foundation for Social Housing, and we are advising this national entity on how to make sure that their investments, they are investing about 40 billion Danish kroner into real estate development for the social housing across the country. And we want to make sure that that money that is poured into mostly renovation projects, that they actually have a social and equitable outcome and is benefiting not just the buildings but the people and the wider community in those areas. So, that’s a big project that we are helping on and working on at the moment. We also in Denmark engaged in a new sort of masterplan for development where we are actually designing the lived experience for people who are going to live in this new neighborhood. So, going all the way down into master planning and landscape design of public spaces in the area.

Eve: [00:08:32] That’s in Denmark but I think you look all over the world, right?

Helle: [00:08:37] We do.

Eve: [00:08:38] What other cities and countries have you worked in or are you working in now?

Helle: [00:08:44] We have quite a large team actually at the moment in the US and we started out back in 2014 with an office in New York and San Francisco and we actually have three teams now up and running in the US, one focusing more on cities and foundations, a second team focusing on the real estate sector, really being engaged in introducing a new type of master planning approach to the US market. And then the last team focusing more on corporate clients, working more with placemaking and the impact on communities from larger corporations.

Eve: [00:09:30] So, how large have you grown from just the two of you? How many people now?

Helle: [00:09:38] Today we are 100 staff and seven partners.

Eve: [00:09:43] That’s quite large. So, I have to ask, do you have any favorite cities and why?

Helle: [00:09:51] Oh, I’m often being asked that question. I have to say Copenhagen, because this is where I live and the place that I call home. And as you alluded to as well, I think at a point in our conversation, Eve, Copenhagen has become one of the most livable cities in the world with time and having worked here myself in that transition for the past 20 years, it is a place that I really deeply love. But of course, there are so many other places in the world that I’ve come to love so much. You know, messy cities like the city of Buenos Aires in Argentina, for example, where we have worked as well since 2017, Melbourne, that you know yourself so well where we have worked also for about 20 years. I like cities that have an ambition to do better and to strive for that quality-of-life aspect and sustainable ways of living. And if I feel that there is that ambition, I can become very attracted to the place.

Eve: [00:11:00] Yes.

Helle: [00:11:00] Regardless of how messy it is.

Eve: [00:11:03] Yeah, I think I like messy cities too. I think if they’re too cleaned up it worries me.

Eve: [00:11:09] Yeah. Yeah. And Copenhagen, of course, has become more clean or nice with time. But then I supplement, you could say, with going to more messy cities around the world, working there to further develop.

Eve: [00:11:24] Yes. Can you tell us about one of your favorite projects that you’ve done over the years and how it changed the place?

Helle: [00:11:32] Yeah, there’s quite a few important projects, I think having worked in Mexico City, for example, with their bicycle strategy. That was the first time I worked in a really large megacity, a real sort of hard one as well, where the traffic is intense and the processes are intense and hard and it’s, the engagement piece is difficult. But we managed to drive a process that ended up with some beautiful results in terms of implementation of bicycle ways and a public bike system and I believe a culture and positions that has remained within the city organization. So that work is being and has been continued over the years. A city like both New York and San Francisco where we are based, I’m also very proud of the transition projects we’ve been a part of, both in New York with the Public Plaza program, transforming Times Square, Madison Square, introducing bikeways in New York, as well as the transformation of Market Street in San Francisco. A big reference project, I think, from across the country, actually. So, these are just to mention a few.

Eve: [00:12:59] Right. Well, the one I’m very familiar with is New York, which I watched unfold. The Plaza Project and it was astounding to watch how it transformed the city. I studied there and every time I went back it was just a different, walkable, less congested place. Pretty fabulous use of, I suppose it was a reorganization, of streets to become friendlier to people. It was really fabulous to watch. So, congrats for that one. So, how has your you know, I suppose the big question is, is what are cities demanding now that they didn’t ask for ten or 20 years ago?

Helle: [00:13:41] That’s a great question, I think when we started out, it’s been a sort of a transition, I would say, because when we started out there was not a focus on delivering public spaces, having a focus on public life, neighborhood communities and so forth. But I would say that has certainly become something that the cities are now looking for, planning for, caring for, to a much larger extent. And now after COVID and the COVID crisis, we’ve seen further changes in this direction where there is now a strong, strong demand from people in cities to have access to green space, have access to places where you can meet people and socialize outside of your work and your living conditions and so forth. Much more focused on inclusion and equity. Diversity and inclusion, I would say, is something that most people, most cities, sorry, are struggling with. How to engage people locally, how to ensure proper processes, how to ensure processes and efficient decision making at the same time, and how to ensure how do we get more out of the investments that we are pouring into cities? Those are some of the challenges that I feel that are more urgent now after the COVID crisis.

Eve: [00:15:19] I think that’s right. So, I think the outdoors has taken front and center stage over the last few years, and that’s a good thing. So, in all of that, what do you think is the future of cities? Because, you know, certainly a year or two ago, there were a lot of grim forecasts about people fleeing cities forever, right?

Helle: [00:15:38] Yeah, I don’t think the concept of city is dying. We’ve had cities for thousands of years, so cities will definitely continue to exist and flourish. We come to cities not just because we are going to and from work, but because that’s where we can offer services. We can be closer to education and other health options and offerings and so forth. So, there are many, many reasons for coming to cities and living closer together. However, I do see an opportunity to have much more flexibility in our lives. And we see that also with a lot of companies offering more flexibility, people working from home, having much more of a fluent work-life situation where you don’t necessarily have to come into work every day. And that requires a change in cities where we don’t have these business districts and mono functional areas and cities, and we sort of transport ourselves from one end to the other. I think we need to move in a direction where neighborhoods are more diverse in terms of functions, allowing people to have that much more flexible lifestyle, live urban so that you can walk and bicycle on an everyday basis and have access to public transportation where the density of people is needed. So, I think we have a ways to go in terms of still being able to move in a direction where the neighborhood level in cities are developed to allow that type of lifestyle to happen rather than these mono functional urban areas as we are seeing it right now.

Eve: [00:17:36] So I think you’re talking about the tantalizing terms, 24-hour neighborhoods and 15 minute cities, meaning that you can walk anywhere in 15 minutes. Right? That’s a pretty big goal. Also, I noticed on your website something called Inclusive Healthy Places framework. What is that?

Helle: [00:17:58] Very happy you mention it. The inclusive, Healthy Places framework is toolkit that we developed actually with the foundation, Robert Wood Johnson, and the idea with this toolkit is for real estate developers or community developers or place makers to use this tool to help make sure that we think about equity and health as we develop places and public spaces. The tool came about in a process where we collaborated in Gehl with health practitioners from across the states and community developers. And for the past couple of years, we’ve worked together with various organizations, including the American Planning Association, to spread the word about this tool so that more organizations can approach planning in a more holistic way. So, it’s out there, and there is also a website now where you can go in and read some a bit about the cases.

Eve: [00:19:11] Oh, okay. When you move towards making places that work for everyone, everyone feels comfortable in, are there basic elements that you always think about? Basic elements for great spaces.

Helle: [00:19:25] Well, first of all, it’s important to, as I mentioned, not just to think about the place as a very closed entity but think about the context of the area. What’s the history of the place? What’s the culture of the neighborhood? Then there is both the physical and the program aspects, the, you could say the activities in the place as well as the design. And then lastly, the fourth element, which is the whole sort of, how are people actually engaged? How are they, also how is the institution around the place set up in a way that allows people to continuously feel ownership and engagement within the area? So, that’s more of a political, organizational, economic, you could say, structure around the place. Those are the four categories of topics you could say that we are looking into.

Eve: [00:20:29] Okay. So, you know, I have to ask how like, are cities focusing on making sure that good design is available to everyone no matter whether the place is rich or poor, that everyone has access to beautiful urban spaces. I know some cities have more money than other cities, but typically in the past certainly, great spaces have been in higher end neighborhoods, you know. Do you think that is shifting at all?

Helle: [00:21:00] It is perhaps shifting, but I don’t think quickly enough at all. And this varies a lot across the world, I would say. In the US, unfortunately, we still see many, many neighborhoods across cities that are disinvested in and has been for ages for decades.

Eve: [00:21:22] I live in Pittsburgh, so I know what that looks like.

Helle: [00:21:25] Yeah, yeah.

Eve: [00:21:26] It’s half its population, so, you know.

Helle: [00:21:29] Yeah, exactly. And in other parts of the world where sometimes the public sector might be a little bit stronger and have more means, we see a stronger effort to actually even out some of the differences and inequalities in terms of investments. So, I definitely feel that this is an area where we could, especially in the US cities, could do so much more because it’s a rich society and there should be possibilities to actually ensure high quality, proper public spaces for all and it doesn’t have to be expensive granite pavements and what have you. We saw that in New York. It is a matter of the geometry of the space and the prioritization of the people above cars, for example, and just plain access to open space and green space. So, it’s not so much design as it is the pure access and availability of space.

Eve: [00:22:41] I mean, New York’s a great example. It was really paint and some bollards and plants and some furniture from a supermarket originally, like a Target or Walmart, right?

Helle: [00:22:55] Exactly.

Eve: [00:22:55] Just to completely transform the city. Yeah. It isn’t about granite, as you said. I wish we could move along faster. Do you notice different sources of funding coming to the table? Foundations, or other than public sources? Is that shifting? Because there’s a lot of talk in the foundation world about sort of rectifying the inequality, but I wonder if it’s filtered through to urban places.

Helle: [00:23:24] I think that’s a great collaboration and this is also in the US and we are learning from that, I think in Europe with a strong collaboration between foundations and public sector NGOs, community organizations. And that’s admirable because sometimes in our part of the world the public sector is perceived to deliver all of it. So there is a collaboration. I think the collaboration could be more action oriented, more testing, more actually willing to actually get your hands dirty, so to speak. I mean, make some real changes. And I sometimes worry that too much effort is lost in planning processes and strategies. And one of the approaches that we really advocate for is to, yes, you need to have a strategy and a plan. Yes, you need to analyze your conditions properly, but you also need to engage through actions. And in that way, you actually really show the willingness to commit and to make change locally. And too often I think we we don’t get to that level of engagement.

Eve: [00:24:41] I used to work at the Planning Department years ago in Pittsburgh, and we used to call that analysis paralysis. There were many, many plans on the shelves that had never been enacted because of fear or inability to take the next step or I really don’t know what, but a lot of money wasted that way. I totally agree with you. That is actually one of the reasons why I loved what happened in New York, because it was very quick and dirty. They tested it out. They tested it out with not even very nice bollards just to see what would happen and then move forward. And that I, I love that. I think it’s great. I’m going to ask you another hard question. So, I want to know is Denmark more supportive of female leaders than the US? And if so, how are women encouraged to take leadership roles?

Helle: [00:25:39] I do know that the Danish Society is one of the most, sort of, equal society in terms of men and women having equal opportunities. So, there is definitely something in our societal model that allows women to have a career. And the fact that we have so good public childcare system and school system and so forth enables many women to have a career. So that’s for sure part of it. It’s also been a process here. I mean, when I started out in real estate, in planning 20 to 25 years ago, it was much more male dominated. So, I would often in my early career be the sole woman in in a room. And I can see over these last 20 years or so in Denmark how that has changed. And also, in architecture education. We now have 60% women, actually. That is not to say that, we don’t necessarily have 60% women when it comes to leadership positions. So, there is still a gap even in even in Denmark on that front.

Eve: [00:26:58] What about women who control money? I mean, I think the problem we have here is maybe not in architecture, been in real estate in general. There are very, very few women in positions of control in real estate in the US. It’s a very heavily male dominated industry. And when you control the money, you control the decisions, right?

Helle: [00:27:22] Yeah, and that’s definitely the same here. I think the problem with real estate in general is that it’s a very conservative business and it’s a market that is used to developing a model and then sort of really refining that model and copying so that you can sort of earn more and more money over time. And there is very relatively little experimentation actually, and that’s actually what is needed more possibility to experiment with different types of lifestyles and different types of ways of living. I think many of ours.

Eve: [00:28:04] Different solutions.

Eve: [00:28:05] Yeah. I always think about affordable housing in Pittsburgh where I’ve lived for many years. I mean, affordable housing is absolutely important and was heavily supported by the city and I am not criticizing it, but it became a cookie cutter thing. You could drive down a street and you could point to the subsidized house because it had a very certain look to it. And that’s a shame. I mean, again, that speaks to good design shouldn’t only be for people with means. There are people who need affordable housing who want to live differently. It’s a little depressing.

Helle: [00:28:44] Yeah. And Denmark, we have a special model for social housing that is more than 100 years old. And I’ve often tried to export this model even to the US. Generally, it’s called common housing, or it’s called general housing because it’s not social for the people who need support from the government. Actually, in Denmark everybody can apply for general housing or for common housing. And the way it works is that it’s actually run as a separate private company, and all the private companies that run these estates, they pay part of their rent, after having paid back relatively cheap loan to the government, after 30 years, then they can start paying rent into a national fund and the national fund then repays back in a circular system. You can apply for money from the foundation whenever you need to do renovation or social projects in your estate. So, this basically means that we don’t have any common housing estates in Denmark that are badly maintained. We have money to run social programs and job training programs and health programs and renovate public spaces and stuff like that in the public housing estates across the country. And in our planning law, in new developments, you are required to have 30% common housing in your area.

Eve: [00:30:39] Interesting.

Helle: [00:30:40] So, it’s super interesting, sort of circular, sort of, at least in money terms, circular system that has existed in Denmark for 400 years. And I think there should be ways to set up similar types of mechanisms, maybe at more of, sort of, a regional level also in the US. It would be super interesting to think about.

Eve: [00:31:09] Oh, that’s really fascinating. I will look into it for sure. Yeah. So, what’s your ultimate goal?

Helle: [00:31:22] My ultimate goal is I think, currently my ultimate goal would be to try and create a sort of more of a community of thinkers and doers around our approach to development so that we can hopefully impact even more places to create even more sort of visionary projects that can be references and lead impact behind, so that it can inspire others. And do that through more strategic partnerships globally. So, I’m really still very focused on the sort of more global transformation, you could say, within our field.

Eve: [00:32:20] Well, I’d be really fascinated to see what you do, and I think I’m going to make up a list of places that you’ve worked on to go see next. As travel opens up a little bit, and certainly back to Copenhagen, which is an amazing, amazing city. Although I have to say I almost got run over by a bike there. It’s a little scary crossing the bike lanes. And then I actually brought a bike in Copenhagen back to Pittsburgh, so I have a little bit of it there.

Helle: [00:32:47] It’s fantastic.

Eve: [00:32:48] But the bikes certainly rule the road, don’t they, in Copenhagen?

Helle: [00:32:53] They certainly do. And I would say, Eve any time you’re welcome to visit. We have also done a bit of a collaboration with the city of Pittsburgh actually, but I don’t believe any of it has been implemented yet.

Eve: [00:33:08] Oh, I can’t wait to hear.

Helle: [00:33:11] If any of our team is there. I’ll connect you.

Eve: [00:33:14] Absolutely. That’d be fabulous. Thank you very much for joining me today. Bye.

Helle: [00:33:19] You’re welcome, Eve. Bye.

Eve: [00:33:31] I hope you enjoyed today’s guest and our deep dive together. You can find out more about this episode or others you might have missed on the show notes page at RethinkRealEstateforGood.co. There’s lots to listen to there. If you like what you heard, you can support this podcast by sharing it with others, posting about it on social media, or leaving a rating and review. To catch all the latest from me, you can follow me on LinkedIn. Even better, if you’re ready to dabble in some impact investing, head on over to smallchange.co, where I spend most of my time. A special thanks to David Allardice for his excellent editing of this podcast and original music. And a big thanks to you for spending your time with me today. We’ll talk again soon, but for now, this is Eve Picker signing off to go make some change.

Image courtesy of Helle Søholt

$3.22 Trillion.

September 26, 2022

“We want to champion the power of investing, and the power of female investment, in order to demonstrate that inclusivity and diversity matters—and that the time to act is now.” Hanneke Smits, CEO, BNY Mellon Investment Management.

The 2021 report The Pathway to Inclusive Investment was compiled from 8,000 interviews with women and men, 100 asset management firms representing assets of US$60 trillion, and an independent advisory panel. The report found that if women invested at the same rate as men, an extra $3.22 trillion could become available for investment.

What is stopping women from investing?

  • Engagement. Only 28 percent of women worldwide feel confident about investing. This varies with different countries and cultures and with age. Data suggests that younger women are more engaged with investing.
  • Income. Globally, women believe that they need almost $50,000 a year of disposable income before they invest any of that money. In the US, that amount is even higher.
  • High risk.There is always some risk in investing, but 45 percent of women believe that any investment is too risky.

We know that women are more likely to invest in causes that they believe in and are motivated by the impact that their investments make. 55 percent of women say they would invest (or invest more) if the impact of their investment aligned with their personal values.This is particularly so with young women investors (under30) who see their money as a powerful force for good.

More women investing might change the world!

So many things have changed over the last few years but some industries such as the investment industry are slow in moving along. It’s time to move the focus from a male audience to a diverse one, and to find a way to reach women, with their different motivations. Giving women financial power and control over their wealth will benefit everyone.

Garage ADUs.

September 14, 2022

Want to know about project management? Meet Rebecca Möller, the founder and CEO of Symbihom, a company in the San Francisco Bay area that has designed unique, prefabricated garage to ADU conversion kit, hoping to aid the problem of affordable housing with units that take less than 4 weeks to install.

In 2008, prior to founding Symbihom, Rebecca founded R Möller & Associates, Inc.,a project and construction management company based in Pittsburgh, Philadelphia, and San Jose. At R Möller & Associates, she worked with many (very) large companies. A few projects include the development of data and call centers for IBM, Verizon and General Electric, the development of Hershey corporate headquarters, the Penn Medicine MRI Suite, and the Philadelphia College of Osteopathic Medicine, NBA Seventy-Sixers training facility and student activity center.

Previously, between 1997 and 2007, Rebecca was the owner and CEO of Probity, Inc – also a project management firm. Overall, Rebecca has overseen more than 22 million square feet of commercial real estate worth over $10 billion in construction projects nationally. That’s a lot.

Read the podcast transcript here

Eve Picker: [00:00:06] Hi there. Thanks for joining me on Rethink Real Estate. For Good. I’m Eve Picker and I’m on a mission to make real estate work for everyone. I love real estate. Real estate makes places good or bad, rich or poor, beautiful or not. In this show, I’m interviewing the disruptors, those creative thinkers and doers that are shrugging off the status quo, in order to build better for everyone.

Eve: [00:00:42] Rebecca Möller has managed very big construction projects for her entire career. In fact, she’s overseen more than 22 million square feet of commercial real estate, worth over $10 billion in construction projects nationally. That’s a lot. But now she’s tackling an even bigger problem, the housing crisis in California. Recognizing the need for a scalable solution, Rebecca has designed and is manufacturing and deploying a garage conversion kit. Buy the kit, and your contractor can convert your garage into an affordable and income producing accessory dwelling unit in a matter of weeks. You’ll want to hear more. If you’d like to join me in my quest to rethink real estate, there are two simple things you can do, share this podcast and go to rethinkrealestateforgood.co, where you can subscribe to be the first to hear about my podcasts, blog posts and other goodies.

Eve: [00:01:55] Hi, Rebecca. Thanks so much for joining me. This promises to be a very fun interview.

Rebecca Möller: [00:02:00] Yeah, it does. I’m glad to be here Eve.

Eve: [00:02:03] So, you’ve been in real estate project and construction management for quite a long time, one of a rare breed of women in the real estate industry. How did you become involved in real estate? What’s your background?

Rebecca: [00:02:18] Well, I come from a family of artists and I’m not one. My oldest sister became an architect. I had a dad who’s really doesn’t carry any or didn’t carry any gender bias. And I like math and science, so I decided to go to engineering. And so, that kind of put me in a realm of construction and I went to, I was in Dallas Fort Worth, I went to work for a global cost consulting firm, was my first stop, and I learned how to estimate in all trades, was certified as an estimator in quantity survey and we were tied to the UK, so when I went to work for the largest general contractor in Dallas, I knew how to do conceptual estimating. So, my early project, 55 story buildings, I was putting the whole projects together by the age of 22. And so, after Dallas, I went to Philadelphia and work for the largest construction there and was working on data centers and ops centers and hospitals. And then I started my own project management company to oversee the interests of Fortune 500 companies. So, I did that for 20 years.

Eve: [00:03:27] So you started with a boom.

Rebecca: [00:03:29] Yeah, I did. I have a modeling mind. And so, it’s really helpful because I understand costs and choices and most people in the design capacity don’t understand that correlation. And so, it’s made it very easy for me to model solutions. And I think with what I’m doing now, it was the ability to see a replicable, scalable model that got me excited about a solution.

Eve: [00:03:58] So, with this successful career behind you, you’ve launched a startup called Symbihom, which is a pretty interesting concept. What prompted you to launch, to start over again, really. It’s starting over again.

Rebecca: [00:04:12] Yeah, it’s a new career because it’s actually like home residential venue instead of large commercial construction. But I’ve been in charge of like Herculean tasks and done them successfully. And so, I’ve been in the market in Silicon Valley. I came to oversee a couple of high rise, actually four high rise residential projects. The Chinese developer had bought them. They bought pro formas were actually not true. So, I was one of the first people to explain to them what the real numbers were. And after two years of being in the marketplace and really for us to not be able to get anything to work, I realized that the billboards wouldn’t pencil because I’m a construction cost expert. And so, they’ve aggregated property re entitled it and is driving the land cost. And so, there’s tons of billboards, but there’s no housing being built, no shovels in the ground. And another aspect of this is when you have affordable, even though the city may make you have an inclusionary fee, a lot of times the fee will be paid because it’s less expensive to do that than build the affordable. But when they do build the affordable, the only way to access it is through lottery. So there are no waiting lists here for affordable housing.

Eve: [00:05:36] So hold on, back up a minute. You got involved with a developer who was doing residential housing, which gave you a window into the residential housing market.

Rebecca: [00:05:46] On the commercial front.

Eve: [00:05:48] Like large buildings multi. Yeah. Yeah. And that made you realize that nothing’s really penciling out.

Rebecca: [00:05:56] Nothing, I did a feasibility study for a college here, a university. The CFO hired me. The state had given them an office building a block away from their campus, and he said, Rebecca, what can I do with it? So, I modeled two scenarios. One was taking a garage next door so that I had a bigger footprint. I had three 25 story towers in one scenario and two 25 story towers. We had done a demand study on campus. We knew that 800 people would be interested in living in these towers, and the three towers came in at 1.2 billion, which equates to million dollars a unit. You can’t build affordable, there’s not enough market, like market rate in it. And we’re limited in San Jose because we have a flight pattern going into the airport. So, the stories is as tall as I could go, but it also gets down to the bonding of the college, and it was like $600 million under, so.

Eve: [00:06:56] Wow.

Rebecca: [00:06:56] I also was privy to, because we did the demand study, I was privy to all salaries. And I think that was the ‘aha’ moment for me, because I looked at the salaries and everybody but the executives are in the affordable housing range. The average median income here is 150,000. So, when you see they can only pay $85,000 to an incoming professor, how can you attract and retain talent? And that’s a real challenge systemically.

Eve: [00:07:23] So, the rule of thumb is for rent, like, if you have an income of 100,000, you shouldn’t spend more than a third of that on your housing costs, including utilities. Right. And what I’ve been reading is in California and many other places, it’s often over 50%.

Rebecca: [00:07:41] Correct. And it’s gotten worse since the pandemic. I saw some statistics from a low-income housing non-profit, and they were comparing how much the rents went up percent wise last year compared to this year, dollar wise. And it was like $32 last year and it was $137 this year. That’s a 500% increase.

Eve: [00:08:04] Wow.

Rebecca: [00:08:05] In the rent. And so, we all know that, well maybe we don’t all know, but real estate went out the ceiling to the low interest rates. And now the housing is slowing because builders aren’t getting asked to build at a higher interest rate. And so, we just continue to compound. Before the pandemic, when I started this company, it was in January of 2020. And at that point we were 3 million homes shy of what we needed in projections for California. And even though people have moved, people still come in. You go where opportunity resides. And then when people want to find a place to live that’s affordable, they have to drive 2 hours. And so, what I’m really pitching at an institutional level and a city level is really going to have to provide housing for these people if you want someone to come, especially young professionals, they can’t afford to live here and we need them.

Eve: [00:09:01] Right.

Rebecca: [00:09:02] And then we’ve got an aging out. So, we want people to age in place. And I think with my solution, it’s very, because a person could age in place if they need income. And I know in Santa Clara County, 50% of our seniors are not doing well and 50% are. And so, you have a population that would benefit from an income stream. So, if they wanted to build the unit, live in it fully accessible or live in their house and you rent the unit, it’s a means for an income and also solving a community problem.

Eve: [00:09:33] Then there’s kids who can’t afford to buy their own home yet. Right. There’s a lot of people with children who are residing with them unexpectedly.

Rebecca: [00:09:42] Yeah, exactly. So, this is a really multifaceted solution. You can have a caregiver because you want to age in place, and you can afford to have a caregiver and have a place for them to live. If your child needs to be at home, you can build something that makes them have privacy, and you have privacy. Which really you know, it makes it where you can maintain the relationship.

Eve: [00:10:06] Right.

Rebecca: [00:10:06] Or you have aging parents, and you want to have them live with you. I had one had one family. They sold their house in San Francisco and they moved to San Jose with their grandparents. Move with their son and their children, and they did a multigenerational solution, and the garage was the solution.

Eve: [00:10:27] So, let’s go back to that, because I’m realizing we skipped over that whole thing. So, Symbihom is, your company basically is working on a scale solution for converting garages into accessory dwelling units. Not everyone who’s listening even knows what an accessory dwelling unit is. But I think in the state of California now, every household is permitted to have an extra unit on their properties.

Rebecca: [00:10:56] Actually, a number of units. You can have a junior ADU, which I can make a junior ADU at the garage because the junior ADU communicates with the house. My junior 80 who has a full bath and kitchen. Most junior ADUS do not. An extra room in the house. And then I think we’re up to having two ADUs and one junior ADU. And then another law was passed, SB10, that allows you to bifurcate a residential property and build two units on each side, so you can build up to four units on one lot.

Eve: [00:11:28] Right. So, this is California’s answer to this problem is to play with zoning laws, to allow densification where there’s already infrastructure and buses and everything that people need to live and work comfortably. Right?

Rebecca: [00:11:44] Yeah. And also sustain a stable workforce. And whether they have kids going to school, those children in the community getting educated and having teachers that have time for them is important to you. It’s important to the health and well-being of community. I just want to step back too and tell you where the name came from, Symbihom. So, it came from the SEM, which is a, it’s a preface. It’s like the before, it’s the habitat and the biome, and it was a microbiome. You know, if the microbiome is not diverse, it’s not healthy. And so, it was really a play on that. So, that’s where the name Symbihom came from. It’s bringing health back and reconstituting our communities. So that we can live and breathe and not have to stress our force.

Eve: [00:12:37] So, let’s talk about what you actually produce, which is, you’re working on converting garages into ADUs, and what goes into that in terms of approvals or thinking about utilities or finishes. Because garages are pretty raw spaces. How do you make that conversion affordable to the homeowner?

Rebecca: [00:12:58] Well, I’ve made a replicable model. So, my unit will fit in any size garage. I mean, it probably wouldn’t in 12 feet with a full bath, but I might be able to work something out. Usually it’s at least 13 feet wide. Single car garage.

Eve: [00:13:13] This is the artist in you.

Rebecca: [00:13:14] You know, and it’s got to have at least a seven and a half foot ceiling. But what I’m experiencing here, actually, yesterday I saw close to a ten-foot ceiling in one garage, but it’s a recently built house. In my model, the video that is on the site, it’s shy of an eight-foot ceiling because I have to level the floor. But I want to step back and say, you know, I make the garage sexy, when people say garage they go, oh, ugly.

Eve: [00:13:43] You should have named it Sexy Garages instead of Symbihom.

Rebecca: [00:13:46] Yeah. But there’s no one that has walked in the model that hasn’t said, wow, this was a garage? So, it’s really a conversion of underutilized space. And with the garage, it’s really a lot more private than having an accessory dwelling unit in the middle of your backyard, which is what the backyard ADU is about. And I don’t do the backyard ADU, I am re utilizing existing space, and it means that my unit costs half of what the backyard costs. And it also is a secure investment for a homeowner. But because I go from a construction background, I know how to do the assessment, I know how to put numbers together, and I can make sure that owner the knows how much it is before they say yes. I’m aligned with, the State of California has included me in their preferred ADU provider list.

Eve: [00:14:36] So, what goes into converting a garage into an ADU? I’m sure there has to be a lot of approvals and consideration with utilities and finishes, just a whole lot of stuff to think about.

Rebecca: [00:14:50] You know, there is, and most people look at it as being daunting. What I’ve done is spent a whole lot of time with building inspectors and in the city of San Jose. And I actually have master permits there now, so that I just have to come in with the site-specific information. But you need to know, and this really starts with the assessment, you need to understand what the load capacity is of the house for electric. You need to understand where the sewer is connected and how large it is. Because here you can only put three water closets or toilets on a three-inch line, so you have to have a four-inch line. That’s changing in January. And, you know, the water source. And so, when I do the assessment, I do a load calc on the house, make sure that we have enough power. The unit can use gas because we’re conversion. All new construction here has to use electric. So, I don’t, it’s not mandatory for me, in most cases, to have to do anything with utility upgrade. And that saves a lot of time.

Eve: [00:15:56] So, you’re saying that these ADUs are actually extensions of the house, so they’re using the same electrical panel?

Rebecca: [00:16:03] Yes.

Eve: [00:16:04] I see.

Rebecca: [00:16:05] I don’t have to go do any connections in the street or get a new service coming in or anything. I can feed off of the house because it’s the conversion of the existing space. And so, what I’ve done is I’ve created a product that will fit in any size garage. So I’ll go in and I’ll assess, what’s the available space? My model had a laundry room in the garage, so I made a laundry room in the closet and lined it up. So, it made it where it was a little bit shallower, but it still worked. So, the available space dictates what it’s going to be and how wide the garage is going to dictate what it’s going to be. So, if it’s under 22 feet, generally, it’s going to be a studio. If it’s 22 feet or wider, it can be a one bedroom. When it gets to 26 feet, it turns into a two bedroom, but that’s predicated on it being at least 22 feet deep. So, there’s some magic with respect to the dimensions that kind of tell the story. And so, what I’ve done is I’ve got a fabricator. I’ve made it where all the electric is inside my kit, inside my panels and the plumbing. I have one wet wall that the kitchen and bath attach to. And so, I really just have to do the rough end. And I do that while we’re waiting for the permits, because I know I’m already code compliant, so it’s really more about getting the city comfortable with my product because it’s a hybrid between commercial, because I use light gauge steel studs, I don’t use wood. With the lumber market going crazy, I found somebody that actually stamps his own studs, and that’s the business he was in originally. So, this is not new it’s just adding to. And so, that’s pretty much it. So, I’m able to do the estimate on what it’s going to cost, go over it with homeowner, give them some options on what the layout would be. I have a couple of options for the front of the garage. It can have a series of windows if they’d like. What I’ve tried to do is make it more or less match the aesthetic it had before. So, it’s not going to look like an oddball in the neighborhood. And people come to the model, they hesitate because they don’t realize the garage is the ADU. They don’t recognize it. They want to go to the front door. So, that’s a good sign. But I’ve got an option that’s a series of pivot doors that mock a glass garage door. So, if you want to still, like a garage door, I can do that. And some people do. They like it to resemble what it was originally, and probably the neighbors do too.

Eve: [00:18:28] And what are they doing with their vehicles?

Rebecca: [00:18:31] They park in the driveway, which most people do. I mean, usually it’s full of junk.

Eve: [00:18:38] So, there they go home.

Rebecca: [00:18:39] And I actually have a video, another one that I don’t have published yet. So, the mayor said, you know, we just use our cars. We don’t park our cars there, we use them for junk. And so, one unit I’m working right now, we’re going to include in the cost a shed, so that she can call through what she wants. She still got a workshop. I can run some electric to it. She’s actually going to upgrade her service. So, eventually we can put some air in there. And they’re getting rid of the stuff they don’t need. That’s just really an exercise of, are you motivated?

Eve: [00:19:13] It really is really wasted space at the moment then, right?

Rebecca: [00:19:17] Oh yeah. It is.

Eve: [00:19:18] Interesting. And so, like what does it cost for the homeowner? Like, what’s the cost per square foot compared to like building in your backyard?

Rebecca: [00:19:28] Well, see, I don’t do cost per square foot because as you well know, the bathroom and kitchen are the biggest expense. And so, when you have a small unit, you have a bathroom, a kitchen, and it’s going to make the cost per square foot.

Eve: [00:19:41] That’s true. It’s true.

Rebecca: [00:19:44] It’s not really a teller. So, my studio is about 175,000. Now, keep in mind, homes here, I don’t know, they’re over $1000 a square foot. So, this is just a tiny thing. It’s a blip on the screen when you look at the whole cost of the house. So, I’m putting a unit in, and it might be 200,000 if I have to pump utilities and do some other stuff. But think about it. And the owner is putting 200,000 in a $2.2 million house. And that’s not a big house.

Eve: [00:20:16] Right. I’ve heard that one of the biggest issues for ADUs is for homeowners to come up with financing. So, what are their options?

Rebecca: [00:20:26] It has been in the past. Right now, the state has a program to, as an incentive program, it’s $40,000 for qualifying homeowners and there’s an income cap. But I think the income cap, I know the income cap in Santa Clara County is 300,000 a year. So, they’ve been reasonable. And so, in San Jose, I worked with the mayor’s office to be able to use some tax dollars to convert it, to be able to use it for ADUs. And they’re working through the mechanics of putting that in place. And when we were dialing it up, it was about $50,000. So, if you can combine those two, then you’re looking at 90,000 against what you’re building because they’re trying to incentivize.

Eve: [00:21:10] And how much rent would you get for that $90,000 unit?

Rebecca: [00:21:14] You could easily get $2,000 for a studio.

Eve: [00:21:17] Wow.

Rebecca: [00:21:18] Yeah. There’s actually a list that is published, and it tells you, like, what the income is for, and then what the rents that are allowed. So, I’ll give you an example. And our teachers are in low income, and I never use that terminology on my website because it’s a nomenclature misnomer. People think, oh, low income, or they’re homeless. But far from it. If you’re saying you can only pay a professor 85,000 a year, then that’s 80% AMI, that’s low income.

Eve: [00:21:52] Wow.

Rebecca: [00:21:53] So, with the rents that you can put on a studio for a low-income person, 80% AMI is $2061.

Eve: [00:22:04] Wow.

Rebecca: [00:22:05] A month. If you want to go to a one bedroom for somebody that’s 80% AMI, you’re at $2355. And all of these are published charts that you can look up.

Eve: [00:22:16] This is a good deal for the homeowner, and it creates more housing. So, tell me about your first models and where they were located and how many you’ve built.

Rebecca: [00:22:25] Yeah. So, my first model is in San Jose and it’s for a caregiver. It’s an 80-year-old couple. And, if you watch my vision video, you’ll see them at the end. The daughter and the mother. They were going to move into a facility before COVID happened. Then they decided, no, we’re not going to do this. So, this was a really great solution for them. And the daughters have since been using it to take their parents to hospital visits, doctor visits, the types of things they’re doing well now. And then I’ve got a second unit that’s in Burlingame, that’s in south part of San Francisco, and it’s a detached, large garage. If it had been a deeper garage, it could have been a two bedroom, but it’s a one bedroom, large one bedroom with nine foot ceilings. And it’ll probably rent for 3,000 a month easily.

Eve: [00:23:18] Wow.

Rebecca: [00:23:19] And I’ve got two more that are in play right now. It took forever to get the master permits in San Jose. I spent a whole lot of time on that. But what that does, because it’s one of the hardest cities to get permits in, is it gives me a seal of approval with every other municipality.

Eve: [00:23:35] Right.

Rebecca: [00:23:36] And I’m really just starting to ramp up my marketing and PR. To be able to protect my IP, I have a patent pending on my unit and the design and I’ve just really started to make myself known with different entities. The Casita Coalition is one that the two founders, two women, helped write the ADU laws, and they’re a real big advocate for what I’m doing.

Eve: [00:24:03] So, you’re not going to solve this problem one unit at a time? What’s the plan to scale your company?

Rebecca: [00:24:10] Well, it’s geographical scalability is what got me excited. And so, I have to train crews. And so, I have a certification program I’m putting in place so that I can train installation crews. And so, the start is in the Bay Area, but we have problems all through California. So, it’s really about being able to find those alliance partners that have high integrity that can be the builders to do the installation. And I can then teach them how to pre-qualify a house and they can start a business. So, it’s not going to be really a franchise, but it’s alliance partners. And that really could be anywhere. I just read recently that average rent in New York City is $5,000 a month. And I think, okay, northern New Jersey is a hotbed for this.

Eve: [00:25:02] Just wondering, how many garages there are in Pittsburgh I could tackle.

Rebecca: [00:25:06] Well, you’re welcome to. I’m Serious. Anything that’s underutilized, and it’s happened in every, Austin. The influx of people are, it’s a form of gentrification because the prices get so high that the average person can’t afford them, and institutions are coming up and buying up the real estate and making it a market. So, it’s not touchable for the average person to own a home, which is a real problem.

Eve: [00:25:35] It is really a big problem. What does a conversion kit look like? What do you give a contractor who comes to you and says, I want to start a business converting garages? What do they get?

Rebecca: [00:25:45] Well, first they get a background check. Because I come from construction, I don’t trust anybody in construction until they’ve been properly vetted. And gone around the block with me a couple of times. Because I know all the games. So, it’s really that’s really top of the list to me is the integrity and competency of the person, so that I can train them and make these units available for them to install. And so, it basically would be shipped to them. We’d put the orders in. I’ve got a transportation and warehouse company that is one of my investors. All of my materials go there that go inside the unit that are not the panelized system. And then it gets aggregated there. I put it in a pod in the order in which it’s needed at the job site, and the pod goes to the job site at the same time the panels do, all the panels are flat stacked, they’re prewired, they get clipped in place, they get connected, and of course all the home runs and it’s ready for those connections prior to the panels getting there. So that permit period is really a time to get all the rough ends ready and the unit ready.

Eve: [00:27:00] Wow.

Rebecca: [00:27:00] So, I’ve done everything I can to make it a kit, Eve. So, it’s like, took the construction piece out of it. This is, I need a plumber, electrician.

Eve: [00:27:11] So, it really doesn’t need to be a contractor who’s doing it at all, right?

Rebecca: [00:27:15] No, it does not. It can be somebody. I’d love, there’s a couple organizations, but I’ve seen them more in Canada and New York City. Women in construction. You know, it’s like, being able to mentor and bring people up into the trades. Because when you have to install the panels, there’s certain tools you have to use to do certain things. And I have all those scoped out and then you need to use the high level. You need to have some amount of muscle, so that you can bring these panels up and you can clip them in place. You’ve got to have a ladder in there, just basic things. And a chop saw so that you can do the trim. But eventually I’d probably have the trim cut to size, but there’s going to be variations. But to the extent that it’s…

Eve: [00:28:01] It could be my next job.

Rebecca: [00:28:03] Minimized what a person needs in the realm of tools, that it’s kind of like, when you have an assembly thing from IKEA. Mine doesn’t have as many parts as IKEA. The clips are on the panel, so you have the clips. There is a Hilti gun that you need to use to install them into the concrete. And there’s a certain hammer ratchet that you have to use to put anchors, tighten anchors, to make a stem wall. I mean, these are just, but, once you learn how to do it once, this is not a mystery, you know, it’s just a drill, a hammer.

Eve: [00:28:40] So, could the homeowner do it? Like, will you let the homeowner do it themselves or.

Rebecca: [00:28:45] You know, I think at one point I would. But it would be with stipulations and sign offs because, you know, you need to have a quality of person. These are drywall. You have to take bed pipes and get it prepped. Right. So, you need key people. But if they can line them up locally, then there’s no reason it can’t be shipped to the homeowner and the homeowner manage it. Part of my concern, if you’re a construction and construction your entire career, you know how things work. But homeowner, this is like a lot. And so, working with the city, permitting all of that stuff, I take care of that for.

Eve: [00:29:25] Yeah, that’s a lot.

Rebecca: [00:29:27] Because it was really important to me to insulate the homeowner from risk. And eventually I’d like to be able to lease the garage and have an institution pay for the installation of the unit and have the institution be able to have a place to rent for a period of time. There’s a lot of ways to play this, and I’m working with cities and institutions, working on a pilot with a major private university here. And just heard back from a board member for one of the major school districts to be able to do pilot. Let me prove to you that community can help you with your problem and you’ll be helping the community. And that really makes it where the institution being there is to help to the community rather than a pain in the butt because of the traffic or the whatever is brought to them.

Eve: [00:30:17] Right, right. Right. So, what are some of the biggest challenges you’ve been confronted with building this company from scratch?

Rebecca: [00:30:25] I’m a female founder. If I was 25, male…

Eve: [00:30:27] That was going to be my next question.

Rebecca: [00:30:32] I mean, I went out for Pre-seed round and I’ve done well, but it had not happened as fast as it would if I was a different profile.

Speaker1: [00:30:40] Well, under 3% of venture capital goes to women owned companies.

Rebecca: [00:30:47] Yeah, I’ve got one funder.

Eve: [00:30:50] That’s a pretty hard statistic to live with, right?

Rebecca: [00:30:53] If I weren’t in Silicon Valley, this wouldn’t have been possible. If I weren’t in San Jose and had done those high rises and known everybody at the city, this wouldn’t have been possible. There’s been a whole precursor of things that made it where a) I had the courage to do it. I knew I could do it, and I had the support of officials. And that’s been an interesting road because the building officials said you couldn’t use the garage, so there was a hill to get over. But I did it. And my investors are, I’ve got all men and one woman. But they get it because they’ve been in the realm of development. They understand the scalability and they get excited about it because they understand the validity of the venture. You know, I think right now getting the right PR and marketing company and the right articles and I’ve been resistant to writing articles about me. I want an article about this program and what it can do for the community, so that people can start to buy into it. And I think those are going to start to happen at a big level.

Eve: [00:31:59] So now you’re raising funds through crowdfunding?

Rebecca: [00:32:04] Mm hmm.

Eve: [00:32:05] Do you think the profile of investors might look a little different? It’ll be interesting to see.

Rebecca: [00:32:10] Yeah, I do. Just by my premise all along, there are people that care about their communities. And I was with the homeowner yesterday in Sunnyvale and by the time I was left, he goes, you know, that would be feel pretty good to be able to help a teacher. Their kids are in grade school, and it’s a community synergy because these are highly qualified people. They’re people that have been employed. They just don’t make tech dollars. And so, there’s two kinds of people and I’ve talked to both of them. Let’s just get as much rent as we can, and that’s why I’d invest. But my investors are there because they understand what I’m trying to accomplish. And so, with the crowdfund, I think it’s an opportunity for people that care about this issue to be able to help it accelerate and watch it go, you know, geographically viral.

Eve: [00:33:02] So, how big do you hope to grow?

Rebecca: [00:33:06] I think it could end up as an IPO.

Eve: [00:33:09] Well, good for you.

Rebecca: [00:33:11] Because I don’t see an end to it. California’s got some really strict environmental laws. We have seismic. There’s just things that have to be taken consideration. But I have two designs, and one of them just fastens to the slab. It’s a box on top of the box. And I ran into problems with a building official that said the garage couldn’t work. Telling me, oh, it’s a load bearing wall, now you have to put a footing in. Which was stupid because the garage floor is designed to a 3,000-pound point load and 40 pounds a square foot. And my unit uplift on a seismic event was less than 2,000 pounds. So, I know that it’ll work. And so, they’ve made here, they’ve made a lot of. My gosh, I want to say it’s SB eight, but I can’t be positive. That makes it ministerial for you to change zoning on office and retail. So, if you have under-utilized retail, you can convert it as well. And I think the boxes will be, the other design will make it even. But I could use either one.

Eve: [00:34:14] Interesting. So, do you have any words of advice for young women entering the construction industry?

Rebecca: [00:34:21] Yeah.

Eve: [00:34:23] Because it’s a fabulous, I mean, construction, building, architecture is a lot of fun. It’s a great industry to be in, but it shouldn’t be that hard for us, should it?

Rebecca: [00:34:33] No, it shouldn’t be. I think it starts with, you’ve got to find people that are not gender biased. They’re not looking at you as being a woman. They’re looking at you being a mind. And I had the benefit of growing up in that environment, and I also had aunts traveled around the world and they were, you know, single, educated, brought things back, gave us a thirst and a lust for diversity. That’s one of the reasons I love it here. But getting into construction, I think it’s finding your posse, for better term, of people, other women, that can give you a clear reflection of yourself and whatever issues you’re having, make sure they’re not like telescoping back to some other trauma and work on those things. I’m a testament to that. And persevere, I mean, perseverance.

Eve: [00:35:24] I agree.

Rebecca: [00:35:24] I just take it to the exponential. Because I’m just, because when I know that I know, then I can’t stop. I just know. And so, one way or another, I’m going to get around that problem. And ideation is a really big plus. It’s stay creative and curious, because no matter what, who says anything about you, if you’re solving problems and making things happen, they can’t dispute it. So just, it takes a while to get there, I think, because it can be. It’s different in every environment. I’ve had senior level people understand my talent and give me all kinds of responsibilities, but people are parallel or a little bit lethargic in what they’re doing. You know, I don’t make them happy because I’m raising the bar. But I just think, I think we need to teach little girls how to use tools and how to build things. So that we’re promoting that. There’s a group called Tools and Tiaras. It’s in New York City. And actually, the first gentleman was there with them, and they’ve been on the Drew Barrymore show. The woman is a plumber. She’s a person of color, and she teaches these girls how to use their tools. There’s another group that’s in Toronto that’s kick ass. And these are some young women that are kicking ass that are electricians and welders and plumbers. And, you know, they’re just owning it and being it. And I think we’re in an age where we just have to own our capability.

Eve: [00:37:00] Yeah, I agree. Well, on that note, thank you so much for joining me. I’m really excited to see where this goes. And I may be scouting out garages.

Rebecca: [00:37:10] You ought to.

Eve: [00:37:12] It’s a really fabulous idea.

Eve: [00:37:15] All you have to do is facetime with me and I can tell you.

Eve: [00:37:18] Thank you, Rebecca.

Rebecca: [00:37:20] Yeah, thank you, Eve. I appreciate it.

Eve: [00:37:31] I hope you enjoyed today’s guest and our deep dive together. You can find out more about this episode or others you might have missed on the show notes page at RethinkRealEstateforGood.co. There’s lots to listen to there. If you like what you heard, you can support this podcast by sharing it with others, posting about it on social media, or leaving a rating and review. To catch all the latest from me, you can follow me on LinkedIn. Even better, if you’re ready to dabble in some impact investing, head on over to smallchange.co, where I spend most of my time. A special thanks to David Allardice for his excellent editing of this podcast and original music. And a big thanks to you for spending your time with me today. We’ll talk again soon, but for now, this is Eve Picker signing off to go make some change.

Image courtesy of Rebecca Möller

Social Impact Hero.

September 9, 2022

“As part of my series about “individuals and organizations making an important social impact”, I had the pleasure of interviewing Eve Picker” writes Yitzi Weiner for Authority Magazine.

“Eve Picker is the founder and president of Small Change, a crowdfunding platform that enables developers to raise capital for real estate projects with social impact. She is a trained architect with extensive experience in urban planning, real estate development, and community building. Under her leadership, Small Change, which was founded in 2016, has helped 39 developers raise over $10 million for projects in 21 cities, big and small, across the United States.”

Want to read the entire interview? Click here!

Image courtesy of Eve Picker

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