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Rethink Real Estate. For Good.

Rethink Real Estate. For Good.

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Equity

Mount Vernon Plaza

November 12, 2025

✅ Strategic. Purchase profitable urban community shopping centers in partnership with entrepreneurs and community investors

✅ Building local wealth. Providing a path for increased ownership opportunities of real estate assets

✅ Supporting local talent. Providing opportunities to minority-owned businesses and opportunities for local community employment

✅ Scalable. Planning to provide investment opportunities in up to 12 service-oriented community shopping center

✅ Return. Up to 49% pro-rata share of cash flow and profit to investors

The neighborhoods surrounding the Mount Vernon Plaza Shops were once a thriving hub of Black business and culture, with Mount Vernon Avenue known as the “Million Dollar Mile”.  The shopping center was originally constructed with federal urban renewal funds to help revitalize the area. In 1978, the dedication ceremony was attended by President Carter and thousands of residents. 

TREND Chicago is purchasing the shopping center, and invites you to join them. They have a plan –  to invest in urban, service-oriented shopping centres that serve local neighbourhoods while providing real financial returns.

Small and big alike, investors just like you are investing on Small Change

https://www.smallchange.co/projects/Mount_Vernon_Plaza


This is not a solicitation of an offer to buy or sell any securities. All investing is risky and involves the risk of total loss as well as liquidity risk. Past returns do not guarantee future returns. If you are interested in investing, please visit Small Change to obtain the relevant offering documents.


Image courtesy of Mount Vernon Plaza

Real estate and women.

February 26, 2025

Eve and her sister Michelle on site at their 15-unit project in Melbourne, Australia.

Thank you, Colette Coleman, for laying bare the facts about women in real estate development.

In her New York Times article, Female Developers Navigate Discrimination in a Male-Dominated Field, Colette shares the data behind and the reality of being a woman in real estate. “Women own just 2.8 percent of real estate firms and occupy 9 percent of the C-suite in commercial real estate” says Colette. And stories by four women developers, Anna Mackay, Alicia Hylton-Daniel, Jennifer Haskamp and Anyeley Hallová, back this up.

I’ve gathered my own binder full of stories in my decades as a real estate developer, just like they have. Surely, I thought, if we develop excellent projects, soon we’ll be embraced as excellent real estate developers well worth investing in? But we’ve barely moved one inch in the past 20 years (or perhaps longer) towards gender equity, except that now we have data (and writers like Colette) to show where things really stand.

Can we ever dig ourselves out of this hole?

Bellevue Montgomery

February 11, 2025

✅ Missing Middle housing.  23 townhomes, duplex + 4-plex units

✅ Affordable.  Rents planned at 80% AMI

✅ Additional phases.  For a total of 67 units months construction period

✅  Underway.  Purchase + sale agreement executeduction commencement

✅ Cost.  $3.6M total project costing, dining and at least 3 parks

✅ Deferred real estate taxes.  Project awarded a 10-year PILOT, 75% deferral

✅ Completion.  Q1 2026 anticipated completion for Phase 1aces

A pocket neighborhood adjacent to Memphis Medical District.

Bellevue Montgomery is a multifamily project planned as an infill project in Midtown Memphis, Tennessee, adjacent to the Memphis Medical District. Even at the convergence of Downtown, Crosstown, and Midtown, the neighborhood does not have sufficient housing to fill the need for affordable housing. The Company intends to address this gap in the Medical District with much-needed “Missing Middle” housing. They’re looking for investors small and big alike, just like you, on Small Change. 

https://www.smallchange.co/projects/bellevue-montgomery


This is not a solicitation of an offer to buy or sell any securities. All investing is risky and involves the risk of total loss as well as liquidity risk. Past returns do not guarantee future returns. If you are interested in investing, please visit Small Change to obtain the relevant offering documents.


Image courtesy of Bellevue Montgomery

The case for social housing.

September 18, 2024

The opera and apple strudel are the hottest tickets in Vienna these days, right?

Wrong!  US natives are invading the Austrian capital to take a look at their social housing projects.  Hordes of politicians, housing advocates and journalists tromping the cobblestones, trying to understand how housing can be more than just a profit center, and probably eating a little apple strudel on the side.  It’s part of the culture.

What’s special about these housing projects?  Through cross-subsidization they offer high-quality housing to everyone.  Rent is based on income with high income earners subsidizing low income earners.  Rent can be as low as 4% of income.

Equal opportunity for everyone. 

Fast Company asks, “Will the U.S. ever embrace social housing?” And we wonder too. The housing market is driven by profit here.  What happens when non-profit projects really start to compete?


From $124,000 to $350,000.

August 20, 2024

Maybe this is not super big news to you, but it is to me.

In plain English, there’s a recommendation on the table that if approved by the SEC, will permit small businesses to raise up to $350,000 without the burdensome financial review requirements that currently exist.

This promises to be a momentous change for the small-scale developers who come to my SmallChange.co platform seeking to raise a little capital from friends and family, neighbors and enthusiasts. It will simplify and speed up the process for them AND reduce their costs.

And all of this inches us towards a more level playing field, making it a little simpler for small, women and minority developers to get a foothold in the very un-level landscape of real estate development.

A big thank you to the SEC Small Business Capital Formation Advisory Committee for pushing this forward. Here’s their recommendation.

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February 11, 2025

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©rethinkrealestateforgood.co. The information contained on this website is for general information purposes only. Nothing on this website is intended as investment, legal, tax or accounting strategy or advice, or constitutes an offer to sell, solicit or buy securities.
 
Any projections discussed or made may not be accurate and do not guarantee a specific outcome. All projections or investments are subject to risk due to uncertainty and change, including the risk of loss, and past performance is not indicative of future results. You should make independent decisions and seek independent advice regarding investments or strategies mentioned on this website.

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