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Creative economy

Spacehive.

October 13, 2021

Chris Gourlay is founder of Spacehive, the world’s first crowdfunding platform for projects that improve the civic environment. Spacehive aids local fundraising efforts by matching them with funding sources from civic councils, companies and foundations. Over 45 of them.

What makes Spacehive so unique is that it can positively impact a community far larger than just those who donate on the platform. It has been used by community groups, charities, schools and local businesses, mayors, corporations and foundations – all to collaboratively improve local places, both big and small, momentary and lasting. It has the highest campaign success rate of any crowdfunding platform in the UK. And since the pandemic, the platform has seen a 300% increase in people helping to fund improvements to their local area.

Chris cut his teeth as a journalist at The Sunday Times where he led on coverage of Boris Johnson’s mayoralty and the architecture and planning brief. He also ran international investigations for the award-winning Insight unit. Chris has been interviewed by many TV and radio programmes, newspapers and magazines – Sky News, BBC’s Today programme, WIRED, The New Scientist, The Guardian and more – about the power of technology to transform communities.

Insights and Inspirations

  • 10 years into building his unique civic platform, Chris is not nearly finished.
  • Technology can make everyone a civic change-maker.
  • With communities in the drivers seat, locals can shape their own civic environment, making everyone happy, proud and prosperous.
  • What’s in the name SpaceHive? Take civic and community SPACE, add a good dose of collective effort (like a bee HIVE) enhance it with technology and you have the ability for people to shape their own environments.
Read the podcast transcript here

Eve Picker: [00:00:06] Hi there. Thanks for joining me on Re-Think Real Estate. For Good. I’m Eve Picker and I’m on a mission to make real estate work for everyone. I love real estate. Real estate makes places good or bad, rich or poor, beautiful or not. In this show, I’m interviewing the disruptors, those creative thinkers and doers that are shrugging off the status quo, in order to build better for everyone. If you haven’t already, check out all of my podcasts at our website RethinkRealEstateForGood.co or you can find them at your favorite podcast station. You’ll find lot’s worth listening to, I’m sure.

Eve: [00:00:41] Today, I’m talking with Chris Gourlay, the founder of Spacehive. Chris launched Spacehive, a civic crowdfunding platform, almost a decade ago. It came to him through his work as a journalist where he focused on architecture and planning. He was frustrated by the lack of investment and creativity in public spaces, and so he took a very bold step and launched Spacehive, a crowdfunding platform giving communities the power to shape their own civic environment. And he has succeeded. Spacehive is a testament to Chris’s passion and his vision. The platform claims to have the highest campaign success rate of any crowdfunding platform in the U.K. Hundreds of place-based projects have been created throughout the country, including urban parks, community centers and public gathering spaces. Restorations of historic buildings, collective artist and entrepreneurial hubs. Parking space makeovers. Public WiFi and more. I love what Chris has created, and so will you. If you’d like to join me in my quest to rethink real estate, there are two simple things you can do. Share this podcast or go to Patreon.com/rethinkrealestate to learn about special opportunities for my friends and followers and subscribe if you can. Hello, Chris, I’m such a fan of yours and so happy to get a chance to talk to you today.

Chris Gourlay: [00:02:25] Hey, Eve, great to speak to you again, thank you and likewise been excited to follow what you’ve been doing with Small Change over the years.

Eve: [00:02:33] I think you might have been my inspiration. Some years ago, I remember when you launched Spacehive, how fabulous I thought it was. So, tell us a little bit about Spacehive, which I love.

Chris: [00:02:48] Well, so you know, Spacehive is a crowdfunding platform for projects that improve local places, the civic environment. So this is our streets or green spaces, the community buildings we all share, heritage, sports facilities, all the stuff that kind of makes up our public realm, if you like. And what Spacehive does is to provide a springboard for local people who’ve got ideas for improving that area, to be able to start projects and then attract the money they need to pay for them from friends and neighbors, but also local businesses, the local mayor, the municipality government, big brands, corporations, developers all through the same portal so that these things can get done. And the idea is it makes it much easier for a much wider range of people to be involved in improving that area and local places and local communities benefit as a result.

Eve: [00:03:48] So you started life as a journalist, right? So, I’m wondering how someone with a journalism degree ends up at the helm of Spacehive and I’d love you to take me on the journey.

Chris: [00:04:02] Yeah, sure. Well, I was a journalist, as you say, for four years before I started Spacehive. I worked at the Sunday Times newspaper in London. I covered the architecture and planning beat there and was also the London correspondent. So, I worked with the then mayor, Boris Johnson, who’s actually now prime minister, on various different stories. And that experience at that time there did help to shape my idea. I got to know how local government and civic improvement works with property developer’s eyes and planner’s eyes. But to be honest with you, the kernel of the idea came about 10, 20 years ago. On a trip to Cuba, I met a guy there in Havana, were chatting in the city about his neighborhood, sitting in a park on this little bench, and he was this amazing guy, super enthusiastic about his community and full of ideas for improving things. I mean, Cuba, as you may know, is a place where things the pace of change can be slow, shall we say. And and there’s a lot of beauty and elegance in the built environment because of that. But its civic involvement is not, if you like, the fastest paced in the world. And he was like lamenting various kind of, you know, broken benches, including the one we were sitting on and the state of the park and this ice cream parlor. He wanted to improve nearby. And I remember thinking, wow, this guy is basically a social entrepreneur. He’s full of ideas, and he talked about how difficult it was for him to change things. You know, you have to go through the centralized structure, the party, the state. And it was a pretty sclerotic system and basically not much happened as a result. And I remember thinking at the time it just sort of started sparked this idea, this image in my head of people like him and this idea that in communities all around the world, really, there are people like him, like you and me, if you care about the area and you’ve got ideas for improving things. It struck me that he and others would be willing to to give time and money to make an improvement happen if it was an easy way to do that. But here was the civic environment, which was inadvertently blocking out his ideas and actually blocking out capital because there’s just no way for people to be able to propose a project. There’s no way for people to be able to chip in to make a thing happen easily. And the result was that not much did happen. And of course, if you think about places like the U.K., the United States is not Cuba. You’ve got a thriving civil society. It’s a very different, very different system. But actually, fundamentally when it comes to the civic environment, similar. You know, there’s this system that is very top down and you really, traditionally have to be sort of a municipality or property developer to be able to change things or a seasoned community development professional. So at that time, I didn’t really do much with that thought, but I just it sort of something bothered me about this. It felt like there was this huge untapped opportunity or this creativity, all this energy and goodwill amongst people like him to be able to improve places and the system that just didn’t allow it to happen and unintentionally so. And it was years later when I was a journalist and I think got to know how all this space works better. And an opportunity came up because we had the recession off the back of the 2007 crash in the U.K. and all over the world. And at that point it became pretty clear that if you like the business model, the financial model for the civic environment was in trouble. The ways that municipalities have relied on to pay for playgrounds and high street and street markets, you know, green spaces and so on. Looked like it was going to be in long term decline budgets and people were scratching their heads as to how they’re going to make things work with the crisis. Funding crises which took years to play out and at the same time, everyone was talking about localism, the idea that you should push power down as far as possible to community level. This was a sort of fundamentally good thing for society, but they didn’t really know how a lot of the time. And then we had the rise of Kickstarter in the U.S., and that was the, sort of, first really popular modern crowdfunding platform.

Eve: [00:08:16] Um hmm.

Chris: [00:08:17] And it inspired me because, you know, here was this place where people with entrepreneurial ideas could host projects and kind of act as a springboard for their projects to get off the ground. They could attract capital across the internet, cobbled together all these little contributions to make that project happen and to get ahead. And I remember thinking, is this vehicle or something like it? What we need in the civic environment? And does that solve the Cuba problem? Because I could see how you could have local people who’ve got ideas, you know, if there was a way that they could put forward a project and we knew that that project was viable, we knew it could be delivered and local communities could show their support for it by kind of rallying behind it, pledging small amounts en masse. The sight of that, the spectacle of that of everybody getting behind this idea to start the street market or create a new community garden or whatever it is they wanted to do, that would be so powerful because you’d have these time limited campaigns. It had to happen. Otherwise, it will fall apart. And if you were a mayor or property developer or big supermarket with a bunch of customers in your community and you were looking at something like this and said, Well, here’s this amazing project. People are clearly passionate about it. They’re behind it. They’re actually voting for it with their wallets, and we’ve got an opportunity to make this thing happen. I sort of felt to me that it would be sort of politically irresistible to get behind that if it was affordable for people to do that. And if you could combine those two things channelling the kind of energy of the community behind an idea that somebody wanted was a good idea and a viable, deliverable idea. The money that was needed to actually pay for it, to go ahead. And then the sort of pressure that that created on the state and other kind of institutional players to get behind it, that you could actually make that happen. And on the surface of it, it would look like Kickstarter, you know, crowdfunding platform like any other. But underneath you’d need complex sort of machinery because the civic environment is complex and the experiences that people face are very challenging when it comes to doing projects. So that’s sort of became the exam question for me. And it took many years of working with very lucky to work with people like the mayor of London and other sort of stakeholders in this space to sort of figure out how to make that actually work, you know, how to create that spectacle and make it scalable and durable. And so that was that became our focus with Spacehive to the early years is testing and validating and iteratively building towards that vision.

Eve: [00:10:50] So when did you launch? Was it 2010? Is that right?

Chris: [00:10:54] 2012

Eve: [00:10:55] So and how does it work? Like, tell us a little bit about, you know, who comes to the platform and how much they’re generally raise. And I mean, are you regulated? All of those questions.

Chris: [00:11:10] Yeah, it’s not a regulated space. We’re not dealing in repayable finance. So legally speaking, people are making donations, whether they’re pledging £10 or £10,000 towards a project. They didn’t get their money back. They didn’t get a share. What they get is the playground or the high street improvement or the street market or whatever it is. So it’s a different place. Equity crowdfunding, lending, lending platforms. Our typical project is £11,000. So just over $15,000. And you get a very broad range of project types. I mean, the most common category is green space, but not by a huge margin. You know, we’ve had people restoring lidos, you know, old heritage lidos that the community would love to bring them back to life. People can go out and swim and hang out at Community Café. We’ve had people painting murals and spotting opportunities to convert old disused railway lines into public gardens or turning toilet blocks into community restaurants or starting giant water slides down a steep high street. And can, you know, get their swimming costume out and slip down in front of all the shoppers. Or launching festivals, pedestrianizing streets. You know, in some cases, repainting entire high streets give them a lick of paint, a new lease of life, amazing natural nature reserve projects, you know, creating new habitats for wildlife and so on. And then economic type projects, you know, improving trading conditions so street markets can thrive. Or we have an amazing project up north. In York, there is an old medieval town where the business community got together and put snow cannon on top of the roofs and pumped fake snow into the Tudor streets below so that shoppers could pan around and have the authentic white Christmas experience.

Eve: [00:13:04] That’s lovely.

Chris: [00:13:05] All sorts of, you know, weird and wonderful and creative ideas. And I think the bottom line with all of it is, these are things. These are ideas buying for communities. They are generally distinctive to the local area and kind of reflect the character of the community. And you know, they have a wide range of benefits from environmental improvements to the place that they’re delivered in, but also these, sort of, social impacts, you know, making people healthier, happier, less lonely and sort of giving them people a stronger sense of belonging and ownership in their community.

Eve: [00:13:39] Yeah, I think that’s probably the big one, right? That people can point at something and say, I help make that happen. I think that really matters to people.

Chris: [00:13:47] It does. It does. And it’s, you know, you’re right, and it’s an unusual feeling, actually in the kind of civic or region space. Because if you think about like, you know, the traditional, shall we say, ways of the opportunities for the public to be involved in civic change, regeneration, you know, it can be it can feel pretty arm’s length. Maybe you get to respond to a consultation or come and vote on a design for a new building or whatever it happens to be. But generally, I don’t think people feel that they have a hugely powerful voice. And also, things take ages usually to change.

Eve: [00:14:24] They really do, don’t they?

Chris: [00:14:25] That was a huge thing for me was just the ages thing. The fact everyone takes super long time. It’s just not in the public interest. And, you know, Spacehive is not a panacea for that. But there’s a tier of activity that we’ve got relatively small-scale projects, you know, $15,000 up to about $750,000 worth of project where you can get stuff done much faster. And I think for communities, whether you’re creating a project or backing it, the experience is exciting because, you know, you vote for this thing with your wallet, doesn’t matter how much you put towards it. And then a few weeks later, a month later, you get the thing. You know that tangible improvement. It is a visceral experience, actually, and very, very different to your normal involvement in the region space.

Eve: [00:15:09] Well, I think you’ve been pretty ahead of the time because, you know, top-down planning has been the way we’ve been doing it. And so over the last over the last year or two, I’ve been hearing more and more people talking about sort of bottom up community planning and in fact, platforms like Spacehive have been encouraging that to happen for a long time, so it’s interesting to watch. Yeah, yeah, but how does it actually work? Like so they raised 15,000. You are not for profit or for profit?

Chris: [00:15:44] Yeah, well, a for profit company. We are in social business. But yeah, the journey is that… So, the usual route is somebody in a community will generally spot an offer of funding from one of our partners. So we have integrated into the platform lots of different funds, matching funds from different municipalities, foundations and companies. And so say, you say you live in Leicester, where we have the mayor of Leicester offering money to support local crowdfunding campaigns and space from time to time. You would probably hear about a call for new ideas from the mayor, and the mayor would say, Look, I’m offering cash to help people be successful with their local crowdfunding campaigns in Spacehive, and I’d love you to create a project and I think it’s going to help to make the city better. I’m going to back it alongside the crowd. And so people would often come to a kind of online workshop, then to find out a bit more about what the fund is looking for, but also how civic crowdfunding works. And then they come to the platform. They create a project page, which obviously explains what their idea is. They want to spruce up a local playground or paint a mural, or maybe create a statue to somebody that they admire. And what we then do is we match that project based on data like its geography, its projected impact and so on to relevant funds. So you’re likely to get matched to the mayor’s fund, which you heard about, but also others. And then you have an opportunity to pitch your project ideas simultaneously to your community through the platform, but also through to these institutional funds. And sometimes these institutional funds want to know a bit more about your project. They want to know about your financial records or a bit more detail about the impact you think it will have, so you can answer those questions and provide documentation through the platform. We have technology that prevents you having to repeat yourself and shares impact data across different funders. This sort of thing, the various ways in which we try and streamline the experience for people to make it easier.

Eve: [00:17:46] Wow.

Chris: [00:17:47] And when you’re in need of help, you can put out a wish list of things you want to help with, perhaps skills from people who might want to join your team or in-kind contributions. And that helps you to shape your project plan. And at some point they’re going to. People are going to feel ready, and they will then submit their project for verification. We’ve got some experts to look over the project, make sure that it feels deliverable. And of course, that check is crucial because depending on what you’re trying to do, turn a railway line into a park or improve a playground or paint a mural, the kind of permissions you might need to do something like this vary considerably, as you know. So that’s a key check. And once you get the stamp of approval on the back of that check, you’re good to fundraise. And because you then pitched to the community and the institutional funds as you raise, this is how it plays out. Basically, your community back you first, so your friends, your neighbors, etc. get behind your idea, and that kind of creates this visible mandate for the idea. So you have hundreds of people endorsing it effectively and that then triggers the kind of support from the bigger funds. And it’s that handshake, if you like, that takes the project to the finishing line typically and delivers very high success rates. So it’s the combination of the streamlined processes. I think the verification and then this mixture of crowd and institutional money, which gives the platform the highest campaign success rate of any crowdfunding platform in the U.K. And means that people are more likely to succeed when they use Spacehive than fail. And so, you then hit your target and you’re going to deliver your project. And then the final step is you share the impact of what you done as a tool, which allows you to do that. And we then pump out the metrics and the stats and all the lovely press coverage and your pics and videos and so on to everyone who supported your project. And if you’re the community, of course, you’re going to enjoy the mural or the playground.

Eve: [00:19:42] So tell us, like, how much have you raised and how many projects have been on your site and you know…

Chris: [00:19:48] Yeah. So we’ve raised so far 22 million pounds and delivered 1,750 projects.

Eve: [00:19:59] Oh, that’s a lot of projects.

Chris: [00:20:01] Yeah, well. So, in the first years, we had a big focus on the model and we were just testing a handful of projects. We didn’t really have many delivered at all. And then about three years ago, once all the different elements of the model sort of fell into place it really started to scale. And last year, I think partly because of the pandemic, actually, you know, it really started to accelerate. So we had a fourfold increase in projects and we expect to have the same again this year.

Eve: [00:20:27] So wow, that’s fabulous. So finally, success, it takes a while, right?

Chris: [00:20:33] It does.

Eve: [00:20:35] Can you share an example of a notable project that you love that found success on Spacehive? Just a couple of examples.

Chris: [00:20:45] I mean, I’ll give you a couple. There was one we had the other day, actually in London, and there was a big focus coming out of the pandemic at the time on just reimagining local areas. I mean, in the U.K., like countries all over the world, people spend a lot more time in their neighborhood and we’re starting to look at the local high street and just the amenities they might have on their doorstep in a slightly different way. And there was this particular project that felt very, sort of, that moment. And it was an idea that a local group of kind of artists had had. They go around painting murals. They are a collective in East London and they teamed up with this French artist, Camille Walala, and came up with this idea to repaint this entire high street in East London. It was one of these sort of famously drab shopping parades, and it kind of shattered concrete and just not something that lifts the spirit, shall we say, and kind of pretty typical mix of shops, retail units in that area. You know, a little restaurant, Kwik Fit, Engineer’s Workshop and so on. There’s a fairly ordinary high street, but what they saw was the opportunity to give it this really bold lick of paint and just lift the spirits of the neighborhood, really. And it has become probably London’s or certainly one of London’s largest public artworks. I mean, it’s an enormous piece of art which stretches this entire kind of block and is sort of bright cubist kind of colors. And it’s just an amazing thing to look at. And, you know, obviously attracts people to the area, supports local businesses with footfall. But it’s the kind of, I think for a lot of people who saw it, it is sort of a bit of a light bulb moment because, you know, it’s the sort of thing that you can do a lot of places. This is a lick of paint, really. It doesn’t cost you much, about 40,000 pounds that project and you had local people getting behind it businesses, but also the mayor of London and bigger companies and people were very excited about it because they felt like that was an optimistic and simple and effective piece of kind of regeneration that could be replicated in other places.

Eve: [00:23:02] That’s a great project.

Chris: [00:23:05] Yeah. And then I think so thinking about sort of other areas as well. I mean, we’ve had this lovely idea in a little town called Frome, which is in Somerset, and actually there’ve been a few like this. Converting municipal toilet blocks. And in this particular case, they turned it into a community café, and it was about 11,000 pounds and it was obviously comprehensively fitted out, given a proper clean, but became this amazing hub for the community and it was brightly painted. They filled the square outside with tables. They have this tiny little art galleries, you know, you’d sort of peek through the doors, and you could go and look a bit. They would take from the local community, and they had a bar where you could get served, your cappuccino or whatever, and it just became a really, really, well-loved and well visited hub for the community. And again, you’re talking really small amounts of money…

Eve: [00:24:02] 11,000 pounds is not a lot of money.

Chris: [00:24:04] It’s not a lot of money, and that thing has gone from strength to strength, the community as a community business, and it’s just a real asset for the community.

Eve: [00:24:11] That’s fabulous.

Chris: [00:24:11] And it attracted again local people, local businesses. The parish council there put some money and then there was the local celebrity as well. So a nice, nice kind of mix of backers to make it happen.

Eve: [00:24:25] So are there other platforms like Spacehive in the U.K. or anywhere?

Chris: [00:24:30] There were other civic crowdfunding platforms in the world. Yeah, so and since we started, the platforms have popped up in France, in Germany, in Italy, in Spain, in Brazil and in the U.S. as well, Patronicity up in the northwest.

Eve: [00:24:48] Ah, yes.

Chris: [00:24:49] So, I think the idea is definitely moving around in different places. I mean, the fundamental proposition is civic crowdfunding is that there’s an opportunity for people to have more power to start projects. It makes sense to collaboratively fund stuff. And that is an opportunity that’s obviously not just present in the U.K. A lot of places. In Britain where the only dedicated civic crowdfunding platform, but there are other platforms that of course do projects which are community, nature and so on. But yeah, it’s this specific focus on, how do you, at scale, create a way for people to improve the civic environment with all the complexity and the political and cultural sensitivity that goes with that. And how do you integrate all the different sources of funding that are available for these sorts of projects so that you can have these quite short, focused and successful campaigns? And that’s our particular focus. But other people have different spaces and obviously they overlap.

Eve: [00:25:43] So has Spacehive met your expectations, so far?

Chris: [00:25:47] Not yet. I think it’s met my expectations in the sense of the validation for the idea is stronger than I expected in the sense of in the areas where we’ve deployed it. Communities and actually in particular municipalities and bigger companies of sort of really got behind it with a level of excitement that I didn’t expect to see so quickly. And I don’t know the willingness of government in particular, I suppose, to really quite fundamentally change the way that it works to support this different dynamic, community led, collaboratively funded. That requires sort of fundamental changes to everything from comms to process to governance. And this is why it takes time, of course. But people have been willing to do it, and it’s been amazing working with pioneers in this space, like the mayor of London, mayor of Liverpool, as well as smaller kind of parish councils, developers, foundations and so on to get all this right. So, their willingness to step up and try different things and make changes early on has been an amazing surprise. And I think the other thing that surprised me is just the diversity of projects that people come up with and the diversity of communities that do it. I mean, if you if I’m honest, you know, you harbor a bit of a fear when you launch something like this, you’re just going to get a particular sector of society.

Eve: [00:27:11] Yes.

Chris: [00:27:11] Perhaps a part of society that likes technology.

Eve: [00:27:14] Yes.

Chris: [00:27:14] You know, and the tools. But we haven’t had that at all. And it’s been most successful in communities where there’s just a strong sense of community and whether by coincidence or otherwise, that tends to be in more deprived areas. So it’s been popular everywhere. We know we’ve had it in some of the wealthiest neighborhoods in London, places like Mayfair, and also some of the most deprived wards in the country. But it tends to gravitate towards slightly more deprived communities where the strong social capital, where the strong sense of neighborliness.

Eve: [00:27:46] Right, right, right.

Chris: [00:27:47] And that has been hugely exciting for me because it shows the long-term potential of it. And obviously, you know, the social mission of this has been crucial for me. I want this to be an inclusive way of doing things that genuinely gives the widest possible audience of people a chance to feel that they can change the area. So it’s got to be for everyone. And so seeing that diversity has been really exciting to me.

Eve: [00:28:17] So what do you think, I can hear you’re not bored with this business yet, which is amazing. So, what do you think could be better?

Chris: [00:28:26] Well, I think the next milestones on our journey are going to be, so we’ve built these very strong regional hubs, where crowdfunding works well. Places like Liverpool, London, Leicester in the U.K. and so on. And we’ve done that by teaming up with the powers that be, if you like the key stakeholders in that space and then helping them to move over to this model. And chief amongst them are the municipality, but also others, universities, local businesses and so on. And where we’ve done that, we’ve managed to produce this positive experience for change makers. You know, people find it very rewarding. They’re able to get projects done. As I mentioned earlier, you’re more likely to succeed if you get involved in this stuff than fail, and that’s just a huge paradigm shift vs the experience people have before. And then if you’re the municipality, you know, it’s just a very financially efficient and sort of politically attractive way of doing civic improvement. So, I think we’ve shown the potential at regional level and the opportunity now is to kind of replicate those powerful ecosystems of support for local projects at a national level. And so, I think we’re going to get to a point where we start to have national government, where we start to have major national companies, foundations, the big beast funders, if you like. Recognizing the opportunity to move to this collaborative way of funding people powered ideas. Ideas that communities demonstrably want and are getting behind. And I just think that’s a matter of time, and we’ve had amazing conversations with all of these people already, and I think things are moving in that direction. But when we get to that point, it will be exciting because we’ll be able to replicate, if you like, the power of the offer to be able to say to communities, if you’ve got a good, viable, deliverable idea which your community supports, it’s probably going to be successful. We’re probably going to be able to get you the money you need, and it’s probably going to happen. To replicate that offer around the U.K. will be really exciting. And we’re in about 10 percent of communities, at the moment. So, there’s a huge scale up opportunity still ahead of us in that sense. And I think the national ecosystem will be a big milestone. And then the other one is just going to be really pushing on accessibility because although the model is much more inclusive than I think the traditional ways of doing this stuff, that’s always going to be a focus and always going to be a concern and making sure there’s no part of the community, part society that doesn’t feel for whatever reason, that these tools are for them. And so, we’ll want to continue innovating to make sure that everyone feels engaged and involved. And that’s going to be a long, long tail of activity that I’m sure we’ll continue over time.

Eve: [00:31:03] So this is your baby. And recently you stepped down as CEO. And I’m wondering why and what your role is now?

Chris: [00:31:13] Well, I’ve been running the company for 10 years, and I think for me, the main focus of what I wanted to do was prove that this model worked, and I feel like I got to a natural moment where we had demonstrated the viability of this model. We had a really strong case studies, the kind of core metrics of the company as performance metrics, including that kind of that success rate that I mentioned to you, were tracking along really nicely. And there was a lot of goodwill and a lot of feel-good factor towards what was going on in Spacehive, like the kinds of projects that people are doing and the impact it was having. And I think this is a complex space. The civic environment is not something you can change overnight. And I think like most CEOs, you look at what’s the right moment to hand over its more normal for founding CEOs to do that than to stick the whole hall. And I think for me, I felt there were other people out there who would be better placed than me to lead this second phase of our journey, and we found somebody really fantastic, Misha Dhanak, who’s going to be taking the company forwards and who I’m really excited to work alongside. I think for me, it gives me the opportunity to sort of come back to if you like some of that sort of strategic thinking that kind of fed into getting the business going in the first place. And whilst knowing that I’ve got somebody who’s absolutely focused and really brilliant at the challenges that you’re going to face us as we turn are still relatively small company into a big one and really increase our impact.

Eve: [00:32:53] So then what keeps you up at night, Chris?

Chris: [00:32:58] Well, like every company, you have growing pains and challenges that relate to becoming big. I think though in our space, the thing that I think about a lot is that for Spacehive to be really successful, we’re going to have to remain super thoughtful about the kind of incredibly sensitive and privileged position that we’re in here, as a platform. Sitting at the intersection between what communities want to change in their community and the area, the capital that’s needed to actually make those projects happen, you know, in the range of stakeholders that come together through Spacehive to get behind these projects. It’s a very exciting place to be. But we also have a lot of responsibility to act in a way that promotes the public interest and delivers genuine impact. And I think, you know, we’ve seen in many cases in recent years how technology companies can start with the best of intentions and some sometimes end up causing, shall we say, unwanted side effects, social side effects. So I am very mindful of that, and I want to make sure that that we remain mindful of that as a company. I think Spacehive is overwhelmingly a force for good and has good answers to some of the challenges that people rightly raise about this model, about any new model. And we need to we need to continue to be mindful of those and address them. But you know, as you get big, as you scale and as this becomes a new normal way of doing things. Of course, the sense of responsibility you have to get this right and to act in a proper way that promotes the public good is key.

Eve: [00:34:42] Well, Chris, I can’t wait to see what’s next and I want to say this, the door is always open for a Spacehive Pittsburgh hub. If you get to that point.

Chris: [00:34:54] I would be very delighted.

Eve: [00:34:54] Because it’s a fabulous model, and I think you need to find partners who kind of know the local, I suppose, movers and shakers, right?

Chris: [00:35:06] Yeah, absolutely. I mean, you know, I mean, honestly, that it’s something that I’ve always been obviously really excited about doing, expanding space in the U.K. and just, and bringing that kind of model to other communities across the world. We’ve had some amazing conversations and you’ve been part of some of them. We connected at different international conferences and so on with different mayors in different cities and so on. So I think the opportunity is obviously there. But don’t underestimate the importance of really understanding and being sensitive to what is distinctive about these different cultures and countries and making sure that you, that you’re able to adapt and get it right. I want to make sure that as and when we do that, that it’s done right. And so, it may be a little while yet, but ….

Eve: [00:35:58] That’s okay.

Chris: [00:35:59] It would be a wonderful thing.

Eve: [00:36:01] Yes, it would be. Well, thank you so much for joining me today, and I hope we can do it again sometime.

Chris: [00:36:06] It was lovely to chat. Thanks, Eve.Eve: [00:36:19] That was Chris Gourlay. Spacehive is a testament to Chris’s passion. And it took just 10 years of his life. He has lots more to do. I can’t wait to see what the next 10 years holds. You can find out more about this episode, or others you might have missed, on the show notes page at our website RethinkRealEstateForGood.co. There’s lots to listen to there. A special thanks to David Allardice for his excellent editing of this podcast and original music. And thanks to you for spending your time with me today. We’ll talk again soon, but for now, this is Eve Picker signing off to go make some change.

Image courtesy of Chris Gourlay and Spacehive

From Wall Street to Main Street.

September 22, 2021

Daniel Dus, founder of Shared Estates, has forged a career taking him to the top of his class in the solar industry. But his heart is someplace else –  in the Berkshires.  That’s where he grew up and that’s where he’s building his next act. 

The Berkshires, Massachusetts is rich with travel destinations, and has an amazing inventory of luxury estates dating back to the 1800s. As industry collapsed, so did the use of these estates. Many of them stand dramatically under-utilized today.  And that’s where Daniel and his team come in. They are purchasing, renovating and repositioning the Great Estates of Massachusetts for the sharing economy.

Daniel wants to take luxury estates out of the hands of the 0.1% and into the hands of … well … everyone!. The luxury estates that he and his team restore will still be luxurious, but sustainably carbon neutral and available for middle class families to enjoy. And Daniel is  taking the democratization of these estates one step further by offering the community an opportunity to invest in them through equity crowdfunding. These estates won’t just be owned by the wealthy any longer.

Insights and Inspirations

  • There’s an amazing inventory of luxury estates in the Berkshires. We call them estates, but the Vanderbilts called them weekend cottages.
  • Daniel’s time is repurposing these historic estates in a meaningful way, taking them out of the hands of the 0.1% and into the hands of, well, everyone!
  • You can rent one of Daniel’s shared estates, with luxurious interiors and spectacular grounds, for your next small event – for about the same price as a Holiday Inn.
  • Daniel’s audacious goal is democratize the ownership of these estates as well. Anyone can invest through an equity crowdfunding campaign and be treated just like the 0.1%!.
Read the podcast transcript here

Eve Picker: [00:00:06] Hi there, thanks for joining me on Re-Think Real Estate. I’m Eve Picker and I’m on a mission to make real estate work for everyone. I love real estate. Real estate makes places good or bad. Rich or poor. Beautiful or not. In this show, I’m interviewing the disruptors, those creative thinkers and doers that are shrugging off the status quo, in order to build better for everyone.

Eve: [00:00:40] Today, I’m talking to Daniel Dus, founder of Shared Estates. While Daniel has forged a career taking him to the top of the solar industry, his heart is someplace else, in the Berkshires. That’s where he grew up, and that’s where he’s building his next act. The Berkshires, Massachusetts, is rich with travel destinations and has an amazing inventory of luxury estates dating back to the 1800s. As industry collapsed, so did the use of these estates. Many of them stand dramatically underutilized today, and that’s where Daniel and his team come in. They are purchasing, renovating and repositioning the great estates of Massachusetts for the sharing economy. I’m going to learn a lot from Daniel, and so will you. So listen in.

Eve: [00:01:37] If you’d like to join me in my quest to rethink real estate, there are two simple things you can do. Share this podcast or go to Patreon.com/rethinkrealestate to learn about special opportunities for my friends and followers and subscribe if you can. Hello, Daniel, thanks for joining me today.

Daniel Dus: [00:02:06] Eve, thank you for having me.

Eve: [00:02:08] So you’re the president of a solar company, but now you’ve moved onto quite a different area as well. I want to hear about your plan for the historic great estates of Massachusetts.

Daniel: [00:02:21] Yes, and I’m still in solar. So the real estate business is nights and weekends and has been since at least 2014. My plan for the historic estates of the beautiful Berkshire Hills in western Massachusetts, and frankly nationally, is to take them often out of the hands of the .1 Percent and bring them to the middle class group travel markets and to make them investment vehicles that anyone can participate in rather than just the .1 percent.

Eve: [00:02:59] That’s a pretty big plan.

Daniel: [00:03:00] Yes, and it has been really, I would say it’s an honor to really shepherd these historic properties. Our first property in this category was built by George Westinghouse, who was actually the first place in the world ever powered by AC electricity. And so, to be the custodian of a property like that and to renovate it, rehabilitate it, that property was actually structurally failed, required hundreds of thousands of pounds of structural materials to preserve it. And it’s really an honor to be able to do that and help play a role in preserving what is, really, just a fascinating part of American history.

Eve: [00:03:38] That is exciting. So like in the Berkshires, you’re starting there. Like, how many great estates are there?

Daniel: [00:03:45] It happened during the Gilded Age, America’s Gilded Age post and pre-war. The wealthiest families, really in the world established what they called Berkshire Cottages in western Massachusetts. And I think Cottage is a bit of a misnomer. These were often 15 plus thousand square foot mansion houses on 40 to 200 plus acres. And these families included JP Morgan, the Chases, the Vanderbilts, of course, Westinghouse, and the list is long. And there were dozens and dozens of these properties. And then in addition to those, sort of, truly great estates, of course, the social circles of the time followed, and many other wealthy families built smaller but still very impressive. And now I would still consider historic properties in the late eighteen early nineteen-hundreds.

Eve: [00:04:44] So what led you to the idea to take them and renovate them, really, for the sharing economy?

Daniel: [00:04:51] Oh, it was just total mistake. It was just all a series of mistakes,Eve, is really, truly what happened. I had bought the George Westinghouse property to use personally for nights, and I was working in Manhattan, and I wanted to spend long weekends in the Berkshires. And so I undertook that renovation with that plan. Unfortunately, I took another role based outside of Philadelphia during renovation, and I just couldn’t use it. It was too far and too expensive for me to maintain. And so I put it into the vacation rental market VRBO, Airbnb, etc.. With the initial hope that it would book at an average of 300, 350 a night, and it would book maybe 20 percent of the time and cover its own mortgage. I thought that would be a huge win. Well, it booked so much in the first four or five days that I had to increase the price three or four times, and it ended up very quickly rising to number one on VRBO, the most booked and most reviewed and most highly reviewed property in Berkshire County out of over 600 properties and was subsequently featured on Netflix’s world’s most amazing vacation rentals. I think it was really a combination of sort of a high-end luxury finish with this amazing history to the property and a focus on small to midsize group travel groups of 10,15 often multigenerational family events. We have lots of 80th birthday parties and 50th wedding anniversaries where grandparents and children and grandchildren and sometimes great grandchildren can enjoy some time together. And so, really just completely fell into the market and then realized that it’s a really compelling market segment.

Eve: [00:06:38] So since then, how many of these estates have you renovated?

Daniel: [00:06:43] After we sold the George Westinghouse property, we acquired it for 340,000. We put roughly 500 K into it. We sold it for 1.3 million. It was cash flowing over 200,000 dollars per year. And when we exited that, I acquired what was originally developed by actor Christopher Reeve, a childhood icon of mine, had an estate in Williamstown, Massachusetts, that hadn’t really been touched since the 80s early 90s and just finished a total renovation of that property. I listed that on VRBO sixty five ish days ago now, and it booked over a quarter million dollars of fully prepaid no cancellation rentals and its first 60 days. So just another testament to the model. We also acquired what was previously senior executive at Mercedes-Benz Estate in the Berkshires, 11,300 square feet on 40 acres. We call that project the Freeman Berkshires, which we listed on Small Change and raised about 890,000 dollars across 141 investors from Wall Street to Main Street. And that property is currently wrapping up renovations, right now. We have deliveries in process to begin rentals here in the next 30 days, which we’re extremely excited about. And then we have under contract the Kemble, which was built for a U.S. Secretary of State in the 1880s and is just a phenomenal roughly 15,000 square foot estate in downtown Lenox, Mass, which is truly the heart of the Berkshires, walking distance to some of the Berkshires’ best arts and restaurant locations, so we’re absolutely excited about the project.

Eve: [00:08:31] So the Kemble Berkshires, tell me a little bit about that building. That’s your current one.

Daniel: [00:08:35] Yes, the Kemble, the current, the owner of the Kemble, he had some rough times in the early days of COVID. The property exceeded 960,000 dollars of revenue pre-COVID, 2019. He really poured his heart and soul into the renovation of two of the four floors of the Kemble to bring them back to just a phenomenal finish. Rooms, their individual rooms often book 350, I think 400 plus dollars per night, and we will focus our renovations on the third floor, which is unfinished. There are four more bedrooms there which would increase the finished room count by 40 percent, and we’ll focus on some upgrades to the basement and also the outside of the property, the grounds. There’s not much or anything in the way of outside amenities. We will add pickle ball court, a pool, pergola, grill area, large patios, sculpture garden, small vineyard, in order for guests to enjoy some of the best views that the Berkshires has to offer off the back patio of the Kemble property. So we’re really excited it’s a short term, I think, raise here, we’re moving pretty quickly, but we’re looking forward to closing and starting renovations and continue the success that the property’s had historically.

Eve: [00:09:57] So can you describe the look and feel of the property when you when you’ll be finished? Because, you know, when I think about great estates, I was thinking about kind of a cloying, dark, gloomy atmosphere which was, you know, popular in the 1800s. But, you know, we’re not there anymore. So what’s it going to look and feel like?

Daniel: [00:10:17] Yeah, absolutely. Great point. And we think that this is actually a key point of differentiation in our finishes. It is currently finished with some dark purples and dark wood stains, and we will dramatically change that. We’re going to do 100 percent interior and exterior paint, and we will significantly lighten up the interior with Scandinavian lime wash floors in public areas to brighten the spaces and really help center on the views through the windows on the back side of the property. And we will finish in a more modern, minimalist manner. We’ll take and really clean up spaces. We will hang very high-end fine art so that folks get a gallery feel while they stay in the property as well. Our other properties have hung artists, including John Lennon, signed by Yoko Ono, Maurice Sendak originals, Jared Pinkney, Caldecott winners, originals. And so we really do like to bring those name brand artists and a mix of local artists, leading artists such as Camille Peters and Amherst Mass, to do sculpture and art to hang as well. And so we definitely want our properties. One of the things we really want is for them to be very accessible. So, in the Freeman Berkshires renovation, we removed all of the very nice and very fancy chandeliers, crystal chandeliers, and we replaced those with hand-blown glass. And we actually toned down many of the finishes because the finishes were so high-end. In fact, some of the floors look like they were a plastic laminate, but they were just factory finished flooring. And so, by actually bringing the finish down, it actually makes them more comfortable and more accessible, I think, to more people. And it makes folks feel comfortable versus feeling intimidated by this sort of historic regal finish that a lot of these properties still have today. So we do aim to bring these to a broader market.

Eve: [00:12:27] When will this one be ready for use?

Daniel: [00:12:29] We will continue booking immediately after closing. The seller has already booked, I think, over $50,000 of rentals post-closing. What we will keep and honor those. I think he’s booked at an average of over 3,500 dollars a night or so, post-closing. And we will work around those scheduled and booked rentals and probably complete renovations in the slowest time of year, which is usually January, February and into March. Our objective will be to have them completed in advance of the summer season next year so that we can change that aesthetic, bring those additional amenities to the property for folks to enjoy in advance of the 2022 season in the Berkshires, which extends really from April all the way into October with the foliage and the change of leaves, etc. So we can’t wait to get it planned and started.

Eve: [00:13:25] Yes. Yeah. So, if I want to stay there, how much is it going to cost and how does it compare to a local hotel?

Daniel: [00:13:33] So that’s really another reason that we feel we’ve been so successful is because the small and medium sized groups that we target end up paying less for these high-end properties with leading amenities than they would for a standard holiday and hotel room in terms of cost per person per night. Because if you’re going to stay in a standard hotel, you for a large family of 15, you may have to book six or seven rooms. And so, we were regularly significantly less than a traditional hotel stay. So we think that it’s that macroeconomic advantage combined with the superiority of the product that results in our properties, regularly booking 250, 270 plus nights a year. So that’s really our focus is to make these properties accessible to investors that otherwise never would have had an opportunity to participate in real estate like this. Make them accessible for rental. And we have to do that by keeping our pricing quite modest.

Eve: [00:14:38] And what are the locals think in Lenox?

Daniel: [00:14:41] Lenox is a long-time hospitality town, and it is the home of Tanglewood, which is the home of the Boston Symphony Orchestra in the summer. It’s home to a number of other cultural centers. The largest yoga center in North America, Kripalu is there. Shakespeare and company, a variety of leading cultural institutions. And so the Berkshires, I think, has some three million visitors per year, roughly tourist visitors per year, and is, I believe, a majority second homeowners. And so it’s no stranger to the hospitality industry and business. The Kemble is a registered Great Estate Inn which is one of the things that really attracts us to it. And so it has the right to book these rooms and for this use specifically by right, and that’s very important to us. We aim always aim to be extraordinarily good neighbors, so, all of our current properties disallow outside amplified music. We have property managers on call accessible to the public if there are any issues, 24/7 and we have since 2014 had only one incident where someone had a band with amplified outside music against the terms of the lease agreement they’d signed, and we had to shut it down. And the neighbor was not extremely happy with that, but it was shut down within 30 minutes. And so we take it very seriously being a good neighbor and again, our groups, there’s a limit to 30 plus years old for renters. We spend a lot of time and effort targeting and aiming for family renters. And that’s, I think, a really important part of our being a good neighbor too.

Eve: [00:16:29] And what about community programming? Are you planning anything like that?

Daniel: [00:16:35] Yes, every one of our properties donates one percent of net income to a local charity. So, the Freeman Berkshires project will donate one percent to the Freeman Center, which fights to end the cycle of domestic violence and the Kemble Inn will provide one percent of net income to the Lenox Library system, in order to support its various community programs, which are among the best in Lenox. And so that’s also a big part of what we do. We, on our properties often install large gardens, fruits, vegetable gardens and provide a property to table ingredients for dining experience. Whatever is left over in terms of production is donated to local charities. So, we participate in the local community in a variety of ways. We also are developing a proprietary software application specifically to connect the local community to our renters, the local community, businesses, and service providers. So if our renters want to book a massage, they can go directly to the property app and find sort of hand-selected massage therapists to come to property. Photographers, wedding planners. There’s a whole laundry list of phenomenal services available in the Berkshires. Leadership, programming can all be done at our properties in order to have just a phenomenal experience base stay if that’s what guests are looking for and they often are. And that’s also really important to us to drive value to the local economy.

Eve: [00:18:11] Ok, well, now I’m going to get back to the actual project because I’ve seen a photo of this building and it is big and fancy. So how much do you expect this project to cost?

Daniel: [00:18:22] The renovation plan is just under a million dollars. We are acquiring this property out of a foreclosure process. And so the prior owner, I forget, I think he had about 4.5 million invested in this property in the extensive renovations he’s already conducted, so the bones of the property are phenomenal. The mechanical systems are phenomenal. Two of the four floors are beautifully finished and require only aesthetic updates. And then the third floor is where we’ll do some limited structural new bathrooms, tile, glass, and hardwood floors and refinish those floors. The majority of our renovation is in aesthetics and amenities, adding the pool, pergola, grill areas, et cetera. Delivering games, delivering a library, delivering other things that guests can experience while they’re there. Virtual reality headsets and gaming rooms so the renovation is just under a million dollars, is what we have planned right now. And again, really, we’re especially excited about this because that is really focused entirely almost entirely on aesthetic updates.

Eve: [00:19:38] But it has to be tough financing the whole project because, you know, this is not a very traditional project. So how do banks view it and how are you? I know a piece of this is crowdfunding, but how do you finance the rest of it?

Daniel: [00:19:52] That’s exactly right. And when I said that Shared Estates was based on a series of sort of happenstance and in some cases, mistakes. Our plan for our original project was to use traditional bank financing, which we then found was not available for this segment of vacation rentals, which is to be fair to traditional banks, quite a new segment. Airbnb, VRBO and similar platforms have taken around a third of the global hotel industry over the past just five to ten years. And so it’s still a new segment when you look at things in terms of a traditional bank. And so, we ended up turning to Small Change to help solve this problem and to raise a significant portion of the capital through equity crowdfunding. And then what we found happened on our first raise was that many of our historic renters invested because they really understood the value of these properties and what we were bringing to them. And we had a lot of investors then become renters and asked to book the property. We have some families who have requested to book properties year after year. We’ve had families stay with us for four or five plus years in a row, and we found that the equity crowdfunding process, it allowed us to expand on our mission to bring these estates to the middle class and in a new way for them to actually participate in our last project, the Freeman Berkshires, investors actually owned membership interest in the LLC, which fully owns the property. And you can imagine we’ve had the local town librarian invest. I think local truck drivers invest. We’ve had folks from Wall Street, major banks invest. It completely levels the playing field, and everyone’s investment is treated on the exact same terms. And so it’s now become very core to our plan DNA to really help finance these projects by acting through real estate syndication to acquire them and for the benefits of the cash flow from these properties to go to an investor base that is really a new option.

Eve: [00:22:13] So you’re democratizing the use of the building and you’re also democratizing the ownership.

Daniel: [00:22:19] Yes, exactly. Yep.

Eve: [00:22:21] Pretty fabulous. Yeah. Do you think you’ll have different investors this time around?

Daniel: [00:22:25] Yeah. Every property, I think, will speak differently to different folks. We already have, I think a different investor set teed up for the current offering. We will have some, quite a few larger check sizes in this raise. The total raised value is larger than our our past one and so lends itself well to larger family offices and some more institutional investors. But we do have multiple smaller investors as well. And so I think this property is going to speak to relatively wide range of folks. Folks that are interested in its history and preserving its history, folks who are interested purely for economic reasons and the cash flow potential. The passive past cash flow potential from real estate investing. And I think there are folks who are very compelled by the model, generally both Small Change’s model as well as Shared Estates’ model. And so I think it’s going to be a pretty diverse set. Certainly, we’ve had national, international investors invest in our projects. The broader the better, as far as we’re concerned and also a lot of local community folks, we’ve got a huge focus on telling the story of the local community, the folks who really drive the economic engine in the towns where we operate. We have a series on our website called In Their Own Words, where we interview local business leaders and professional service providers that really help our guests have extraordinary experiences in the Berkshires. This leading cultural destination, so it’s a key part now of what we do.

Eve: [00:24:12] So then shifting to the big picture, what are your goals for the company? Shared Estates, on the whole.

Daniel: [00:24:18] The initial goal was to establish one hundred bedrooms in the Berkshires in these historic properties in the vacation rental market. And as we’ve worked through that goal, there’s been an increasing amount of interest from the financing community, from our partners and from the public in expanding our offering. And so our thesis is and has always been that rural real estate was undervalued vis-a-vis urban real estate. And we launched remember pre-COVID, and we believed pre-COVID that the work from home revolution was real and that it would bring folks out of the cities into beautiful rural American locations and that those locations were underserved in terms of development, developer’s investment, et cetera. And so we have a real focus on any property that can be developed to provide extraordinary experiences within a two hour drive of a major metropolitan area. Because if you want to get a group of 15 or 20 folks together in downtown Manhattan, your only option is a hotel. Or if you can find a rental where you can all sleep, then it’s going to be, I don’t know, 10,000 plus dollars a night. It’s going to be economically prohibitive because those properties would be so expensive. On average, Manhattan real estate can easily be 2,000 plus dollars a square foot. In the Berkshires we acquired a luxury estate for 126, I think dollars per square foot, so the talking less than 10 percent. So we believe that the macroeconomic potential of that arbitrage will continue to drive a lot of vacationers to these properties. And now with COVID, everything just dramatically accelerated. And that’s why our vision has expanded is because COVID accelerated the work from home revolution. Real estate properties are up significantly. Our last property, the Freeman Berkshires, we acquired for 1.6 million. Zillow’s estimated value today without it being refinished, is 3 million dollars, I believe. So, just the market has already sort of risen…

Eve: [00:26:36] Changed a lot. Yeah, interesting.

Daniel: [00:26:37] We believe it continues. There’s very little inventory of sort of gorgeous rural. And when we say rural, we’re still in towns that to me, feel somewhat suburban ish. But are, you know, within rural communities, very bucolic.

Eve: [00:26:52] Yes, yeah. So, I’ve got to ask this question because I’ve gotten to know you and I know you don’t sit still for long, but do you have the next building in sight yet?

Daniel: [00:27:01] We certainly do. We have our hearts set on another historic property. And, you know, we can’t talk about it yet. We actually did have it under agreement briefly. And so we were very excited to sort of work through this process. And I think in addition to that, we do have offers prepared for land acquisition and to execute some new construction because what we find is that folks really enjoy massive open floor plans, with very wide open spaces and that there’s very little inventory like that in rural America. The Westinghouse property kind of felt sort of like a massive open barn, right? And people really loved it. So we’ll likely do some new construction with this market focus in mind as well here in the near term.

Eve: [00:27:55] Ok, so one more question I’d like to know what your big, hairy, audacious goal is?

Daniel: [00:28:01] Well, in solar. Right now, I’m president of a company with a utility focus that is number three in commercial and industrial solar and my goal and our goal here is to be number one in that space. In real estate? My goal is actually to be a phenomenal fiduciary for the investor base that we kind of curate through these processes. Being a fiduciary is also an honor, right? So, when you’re investing other people’s money and acting in that capacity, it’s a lot of responsibility, right?

Eve: [00:28:01] It is, yes.

Daniel: [00:28:49] My audacious goal is really to deliver returns that the market historically has never delivered, right? S&P 500, I forget if it’s seven or eight percent or something historic returns, or maybe even a little less. You know, we want to consistently deliver returns. Honestly, my personal goal is over 30 percent. You know, we often state goals lower than that and investing, you never know. Things happen. Issues arise. You know, we are doing a lot of construction and permitting and other things. But yeah, audacious goal is to smoke the S&P 500, year after year and deliver over 25 percent. Really, over 30 percent returns to our investors, which I think is just would be phenomenal from what I consider a low-risk asset class like real estate.

Eve: [00:29:38] Well, thank you very much, Daniel. It’s been a pleasure talking to you. I don’t have a big enough family here to come and rent one of your estates. I wish I did. I’m going to have to think about how to get 15 to 20 people together to enjoy one of them soon.

Daniel: [00:29:51] Oh, we have tons of friend groups too. We have knitting groups. We’ve had a lot of yoga groups. We’ve had all kinds of groups of friends, college friends, industry friends. So you can keep that in mind.

Eve: [00:30:08] I will, thank you so much. I’m looking forward to seeing more.

Daniel: [00:30:12] Thanks, Eve. Keep it up.

Eve: [00:30:20] That was Daniel Dus. He wants to take luxury estates out of the hands of the 0.1 percent and into the hands of, well, everyone. The luxury estates that he restores will still be luxurious, but carbon neutral and available for middle class families to enjoy. And Daniel is taking the democratization of these estates one step further by offering the community an opportunity to invest in them. These estates won’t just be owned by the wealthy any longer.

Eve: [00:31:06] You can find out more about this episode or others you might have missed on the show notes page at EvePicker.com or you can support us at Patreon.com/rethinkrealestate for the price of a cup of coffee. A special thanks to David Allardice for his excellent editing of this podcast and original music. And thanks to you for spending your time with me today. We’ll talk again soon, but for now, this is Eve Picker signing off to go make some change.

Images courtesy of Daniel Dus, Shared Estates

Homage to Sutro Baths.

September 15, 2021

Anne Nickel Cannady was born and raised in Minnesota but has lived an international life. Over the past 20 years she has worked in brand strategy, culture, innovation and immersive experience design with start-ups and leading brands including Starbucks, Avalon Bay, Choice Hotels, Royal Caribbean, and Honda to name just a few. And she’s lived all over the world in London, Cape Town, Detroit, New York, and now San Francisco.

After leaving college in North Carolina, Ann dove into a marketing and HR career in London working with a variety of organizations. Her skillset expanded into workplace culture. By 2010 she was working in the U.S., first at the consultancy Kantar, then as an independent consultant. She joined the PayPal community for six years, becoming Head of Culture, followed by her most recent job as Head of Employee Experience at Fastly.

Now Anne is challenging herself with a project called Alchemy Springs that brings all her skills to play … and more. The plan is ambitious – a social community bath house. The building is ambitious – the transformation of an historic warehouse into a biophilic wonderland. The location is ambitious – a neighborhood on the cusp of gentrification. And the financing is ambitious – she’s raising funds through an equity crowdfunding raise in order to let anyone over the age of 18 invest.

We can’t wait to see how it turns out. 

Insights and Inspirations

  • Biophilic design incorporates natural lighting, ventilation and landscape features in order to create more productive and healthy spaces.
  • Anne envisions Alchemy Springs as a modern urban oasis. Winding ‘riverbaths’ and lush surroundings will define it. Blazing steam saunas, frigid cold plunges, a starscape moon bath, an outdoor sun bath, greenhouse and gardens will be built for all to enjoy.
  • Anne is based in the Bay Area. But it feels as if she could live anywhere.
Read the podcast transcript here

Eve Picker: [00:00:09] Hi there. Thanks for joining me on Rethink Real Estate. I’m Eve Picker and I’m on a mission to make real estate work for everyone. I love real estate. Real estate makes places good or bad. Rich or poor. Beautiful or not. In this show, I’m interviewing the disruptors. Those creative thinkers and doers that are shrugging off the status quo, in order to build better for everyone. When I’m not hosting this show, I’m running my real estate crowdfunding platform, SmallChange.co, where you’ll find impact real estate investment opportunities open to everyone. Or you can learn more about me and catch up on some podcasts at my website, rethinkrealestateforgood.co.

Eve: [00:01:11] Today I’m talking with Anne Nickel Cannady. Anne was born and raised in Minnesota, but she’s lived an international life. Over the past 20 years, she has worked in brand strategy, culture, innovation, and immersive experience design with startups and leading brands, including Starbucks, AvalonBay, Choice Hotels, Royal Caribbean and Honda, to name just a few. She’s lived all over the world – in London, Cape Town, Detroit, New York, and now San Francisco. Anne is challenging herself with a project that brings all her skills to play and more. The plan is ambitious – a social community bathhouse. She plans to transform an historic warehouse into a biophilic wonderland. The location is ambitious – a neighborhood on the cusp of gentrification. And the financing is ambitious – she’s raising funds through crowdfunding on my funding platform, Small Change. You’ll want to hear more.

Eve: [00:02:19] If you’d like to join me in my quest to rethink real estate, there are two simple things you can do. Share this podcast or go to patreon.com/rethinkrealestate to support this podcast. For the price of a cup of coffee.

Eve: [00:02:41] Hi, Anne, I’m just really pleased to have you with me today.

Anne Nickel Cannady: [00:02:45] Thanks, Eve. It’s great to be here.

Eve: [00:02:47] You’ve had some really interesting titles like Head of Culture at PayPal and head of Employee Experience at Fastly. But now you’ve moved on to a very different project. And I’d really love you to tell us about Alchemy Springs.

Anne: [00:03:01] Sure. It’s interesting because while I’ve held a lot of different roles, they sort of have all come together for all the skills that I needed to bring this new sort of project to life. But Alchemy Springs came about because in San Francisco, there was a huge community built around some of the hot springs that were, you know, within a couple of hours outside of the city, and one, in particular, burned down in a wildfire several years back. And everyone really missed that community, a community that would gather and be up there. You could, you know, spend the night. There was all these events. And at the same time, we started seeing this rise and this kind of model of these urban bathhouses popping up across the country, so there was one called the Schvitz in Detroit, there’s one, Banya 5, in Seattle. And, all of these really started to bring this community together. You know, for example, I was shocked to learn that, you know, members of the one in Seattle would go four to five days a week. And this whole community was even extended beyond the bathhouse into their local community as a sort of a friendship circle and mentorship circle. So, we looked around at San Francisco, and while we do have a number of spas and sort of bathhouse spas, none of them were quite hitting the mark.

Anne: [00:04:26] There was only one real communal one where you could be social. Most spas, where you really went to kind of check out on your own, not just sort of connect with people. And the one social one that there was, a sort of Russian style banya, it’s a little bit more like a sort of a glorified locker room experience, right? And, you know, maybe wasn’t designed with the guest experience in mind. And so, we really saw this opportunity. And on top of that, San Francisco has this rich history in Sutro Baths. And we met with SF Heritage, who introduced us to the gentleman who wrote one of the famous books on Sutro Baths. And we wanted to learn what the story was behind it, why the mayor at the time wanted to build this grand structure. It was sort of 1894, and it was huge. It was right out over the waters. And at the time, it was quite innovative. He built these almost like little windows, hatches, that would open and close to allow the waters to come in…

Eve: [00:05:37] Oh beautiful, yeah.

Anne: [00:05:37] Yeah. And then he would heat them to different temperatures and all this. And he was inspired by sort of the grand European bathhouses, right? And back then, people were working six days a week and they only had one day off. So, he wanted to find a way that people could socialize with friends or family, but also do something restorative because they only had one day off. And, you know, hydrothermal bathing and all the properties of that, the health properties, he decided to build Sutro Baths. And it really was a place for everybody. So, everyone could have access to this grand experience. And he had gardens, and there was places for, you know, the police and fire department to meet. And it really was a

Eve: [00:06:19] Community gathering place. Yeah.

Anne: [00:06:21] Yeah. A very iconic piece of San Francisco history. So, all of those ingredients together, we thought, this is it. You know, we’ve got to build this in San Francisco. And when the pandemic hit, it only became more important than ever to reconnect the city, which has lost a lot of people, we’ve gotten a lot of new people coming in, but we miss our community. So, it’s kind of perfect timing.

Eve: [00:06:45] Well, what happened to the Sutro Baths?

Anne: [00:06:48] The Sutro Baths actually, there was one point in time it ended up being converted into an ice rink, of all things.

Eve: [00:06:55] Interesting.

Anne: [00:06:57] Yeah. And then it burned down. Gosh, I want to say in the maybe 50s. Yeah, 50s, or early 60s. It burned down. And so now, today, out near Land’s End in San Francisco, there’s these beautiful ruins. I mean, it’s kind of an iconic, you know, tourist destination now right on the cliff side where you can go when you can see a lot of the old cement structures of the different pools.

Eve: [00:07:28] Oh, wow.

Anne: [00:07:28] So it’s, yeah, pretty amazing.

Eve: [00:07:28] You know where I grew up in Australia and they always had rock pools in the ocean, like on the ocean’s edge. Sort of reminds me of the sutro baths but a little bit less grand. They were fabulous places to go and bathe, really fabulous. So, like, where’s your sutro baths? Where’s Alchemy Springs going to be located?

Anne: [00:07:49] Yeah. So, Alchemy Springs is in a neighborhood, kind of the blending of two different neighborhoods. Technically, it’s lower Nob Hill area or sort of upper Tenderloin, right? So they call this neighborhood the Tendernob in San Francisco. And it’s a great up and coming area, right? You know, I think below the Tenderloin has really gone through somewhat of a gentrification. You know, the neighborhood can be a little bit rough, but it’s also been an opportunity for a lot of hospitality, sort of, restaurants and retail to come in. So, a lot of the coolest new bars and restaurants are sort of popping up around there. And then Nob Hill is a great more slightly more higher end neighborhood, tons of residentials, new developments, and then some hotels as well. And it’s about 10- to 15-minute walk west of Union Square, which is obviously sort of the tourist capital for San Francisco with all the hotels

Eve: [00:08:48] And what does the building look like that you’ve chosen?

Anne: [00:08:52] The building’s beautiful. It took us a while to find a building. We looked at so many different buildings, but this one is a 1919 masonry warehouse. A beautiful brick, gorgeous thick wood timber beams. It’s kind of two and a half stories. So, there’s a ground floor and then sort of the mezzanine above which we’re actually going to be raising the roof to create a sort of proper second floor there. And then there’s this basement level, which right now is sort of being used as a parking garage. But we’ll do some excavation and sort of turn that into the baths floor. But the thing that’s super exciting is that it has a 2500 square foot parking lot out back. So our concept has been able to translate into sort of an indoor outdoor flow in this space and being inspired by nature, which Alchemy Springs is, we can bring a lot of those elements, you know, both indoors and outdoors. So, we’re super excited.

Eve: [00:09:50] I’ve seen some renderings of this. It looks pretty fabulous. But maybe you could describe like what the building will contain or what you’re hoping it’ll contain when you, when it’s complete.

Anne: [00:10:00] Sure. I’ll walk you through the guest experience. It’s probably the best. So, from the street level, on Post Street, you’ll see a small retail boutique and there’ll be an entrance into the bathhouse. It’s going to be quite an inspiring grand entrance in that there’s a sort of giant living wall and double storey ceilings right as you walk in, A beautiful sort of rock carved desk area to sit with your friends or family that you’re waiting to go to the baths with. And you’ll check in. And then in the middle of this building is this gorgeous atrium that runs all three levels, with giant skylights at the top that just bring tons of natural light in. And there’s also tons of natural light from the back of this warehouse building. There’s beautiful, most of the walls are windows in the back, so tons of natural light. You’ll get your towel and your, you know, your robe and your slippers, and you’ll walk on either side of this atrium back to the locker rooms. And in addition to male and female, we also have gender neutral locker room and changing room. That was really important to us.

Anne: [00:11:01] So you’ll change and go downstairs to the bath floor. So, you can overlook the baths through the atrium from that locker room floor. But on the baths floor, we’ve got a series of different thermal pools at different temperatures that sort of wind along a path as if it was a river sort of built into these different platforms for accessibility and A.D.A. But we’ll have, on one end is what we’re calling the moon pool, which is going to be, sort of, you know, body temperature, sort of mild in temperature waters with a higher salt content, so it won’t quite be a flotation tank, but you will feel a little more buoyant in those waters, with a sort of domed ceiling above it that drops down a bit with lights and stars. And then lights in the pool as well with some sound. And then around this, the moon pool, and this is one of my favorite things that Lundberg Design, our Architect, has designed. We have a rain shower curtain. So, it almost creates a cave-like experience around the moon pool.

Eve: [00:12:14] Oh, fabulous!

Anne: [00:12:14] Yeah, I’m excited for that one. And then we have a mineral pool, which will be, kind of, mimicking the natural hot springs healing waters with all the minerals, which, you know, are very good for you. We’ll have then a sun pool, which is our warm pool. It’s not the hottest, but it’s warm. The sun pool, and that will be directly across from the cold plunge, which is kind of on this, you know, bath house circuit. You always want to move between the different contrasts of, you know, warm to cold or hot to cold. And then outside, we have a massage pool, which will be a lot of different water jets, maybe some different textures inside, rocks and things that you can sit on to sort of get that massage and that’ll be outdoors in a greenhouse. So that’s the pool part. We also have thermal rooms. So, we have a Himalayan salt cave. Think of it like a Finnish style dry sauna, but with Himalayan salt bricks and a kind of a salt nebulizer that brings amazing detoxification qualities. And then we have a snow shower. So, when you step outside of the hot salt cave, you can take a shower of snow to cool off before you get back in the bath. And then we also have an herbal infusion steam room, which we’ll do with different herbs that have, you know, different healing properties at different times of the day. So, waking up, relaxing,

Eve: [00:13:45] It sounds fabulous, so I want to move to like the financing. And when do you expect to open the doors?

Anne: [00:13:52] We expect the process from closing the capital to opening doors to take about three years. And so right now, we’re looking at probably September of 2024.

Eve: [00:14:03] And how long has it taken you to get to this point?

Anne: [00:14:07] Oh, gosh, there’s been a lot of stops and starts. It’s taken probably just shy of three years.

Eve: [00:14:17] So this is like a five-year project from inception to opening the doors. It’s a long time.

Anne: [00:14:23] Yeah, I think it’s taken many twists and turns. It started as something small. But as we looked into the business model for bathhouses, it made sense for us to actually do something on a bigger scale. Doing something on a bigger scale allows you to have both, sort of, drop ins for not non-members will say or tourists or anyone that wants to come in, but also have enough capacity to cater for members, because building that membership base in the community was really important to us and the bathhouses that exist today, they can’t really do memberships because their capacity is so small and you wouldn’t want members showing up and not being able to get in.

Eve: [00:15:07] Oh, well, I’m going to come back to that. But I do have to ask, so how much is this going to cost to build?

Anne: [00:15:14] Yeah. So right now, the total project cost is about 20 million. And the last sort of six months has been a pretty heavy and detailed due diligence process. My developer, Michael Jarne, has been an absolute gift to the team. He’s got a lot of experience in this. And there’s always that trade off of, how much do you spend upfront to minimize the risk. And, you know, he’s more on the side of, you know, this is a big project and, you know, somewhat unknown concepts in cities. So, we’ve taken the route of, hey let’s spend more and make sure we’re really clear on what this is going to take financially. And, also, you know, that we can do this concept in this space with the city. So, we’re feeling good about that.

Eve: [00:16:05] And then usual concept equals probably no bank interested? Is that right?

Anne: [00:16:13] I think the banks, you know, typically will want to see operating income, right? So, we’ve reached out to some lenders. We have a fantastic relationship with a bank here in San Francisco, does a lot of real estate stuff, and we’ve tested the waters for them of when in our sort of timeline, we might be able to to leverage that. And now most likely, that would be after we open doors. Right now, it looks like a very sort of good net operating income. And so, we would likely be able to get a loan off of that, you know, within the first few years.

Eve: [00:16:49] So, full disclosure, you’ve listed this project on Small Change as a crowdfunding raise for the first phase of it. So, that’s a pretty bold move in amongst all of this. Lots of bold moves here.

Anne: [00:17:06] Yeah, I mean, it felt right. You know, the essence of the Alchemy brand is positive transformation. And that ties back to this idea of alchemy, right? And, you know, we want our space to be a place where people feel transformed, right? But that’s also important to us as a company for our employees, right? We want this to to have improved people’s lives, right? So, there’s things we have, like we’re paying more than minimum wage and giving health care benefits to people that work, you know, I think it’s 30 hours a week, not 40. But the other side of that is that we want to make sure we’re positively transforming the community that we’re in. And so, for us, part of that was allowing San Francisco, or anyone, to own a piece of Alchemy. If it’s for the community, why should the community not benefit from us being here.

Eve: [00:18:07] I love that idea. So, I’m also going to ask you about, this is sort of an edge neighborhood, right? Between a pretty rough one, slightly rough, I don’t know, changing, and one that’s more established. And I’m just wondering how you’re planning to include that community in this space. And, you know, how that will work. I mean, if you’re really going to emulate that mayor’s desire to have a place for community, how does it look there?

Anne: [00:18:38] Yeah, there’s a few things that we’re exploring. And obviously, you know, it’s early days – we’re three years out. But there’s a couple of things. So, built in, right now, we have some sort of basic community programming of offering up our space before we open. So, our opening hours are 10:00 a.m. to 10 p.m. But there is an opportunity to give our back gardens. You know, we’ve got a sort of a Zen meditation garden and a back dining patio. We could absolutely offer that up to the community to host free events. We have a round-up at purchase, which we want to partner with local community groups and give guests the option to sort of round-up and donate to some groups that align with our sort of mission and vision and values. And then the third thing, which, it’s early days but I’m quite excited to pursue this opportunity, is almost sort of kitty corner to us. At the intersection of Post and Hyde, is at-risk Youth Navigation Center that’s just being developed. It was just rented by the city for 20 years. And when I learned about this, I spoke with one of our advisors, who’s the president of the San Francisco Chamber of Commerce and he said, you know, these centers have more bark than bite. And usually, neighbors are afraid that they’re coming into their neighborhood. But a big light bulb went off for me, that this was, actually, an incredible opportunity for us to partner with a group like that and provide job training, apprenticeships, you know, training these these at-risk youth in service industries. So, I’m incredibly excited to pursue that. And I think we could be a sort of model business citizen for how we embrace and support those centers popping up in our neighborhoods.

Eve: [00:20:32] Yeah, I’m sure you’re going to find lots of other opportunities too as you move along. You’ve barely started, right? What about some of the challenges you’ve been confronted with? You said lots of twists and turns. I think finding a building sounded like a really big challenge,

Anne: [00:20:47] Having been new to this, a few years ago, you know, there’s always this chicken or egg scenario you run into, which is, you can’t raise money without the space and you can’t get the space without the money. So, it’s this dance of timing and, you know, unfortunately, we’ve just missed out on some spaces when some of the, you know, initial capital couldn’t come through. So that was certainly one. And then another one was obviously Covid. There was a lot of initial sort of knee-jerk reaction to anything in hospitality and, you know, bath houses. And, you know, is that safe and clean? And, you know, from that standpoint we’re really lucky in that, you know, all of these spas and bath houses have had to convert a lot of their amenities and their procedures around hygiene to now meet new standards. Well, we can design from the beginning, so in a way, we’re three years out, right? So, you know, knock on wood, hopefully we’ll be out of this by then. So that was another major twist and turn. And then the other one on a on a personal level, which, you know, has deep meaning for me in this project, is a dedication to my mother who passed. And she passed away two years ago now, and she passed from cancer. It was her fourth one. She beat three different stage one cancers prior to that across ten years. But from her first cancer onwards, when she’d find out, she would go to Esalin, this beautiful retreat center in Big Sur, and she really found her acceptance and peace in nature. And that was absolutely a huge inspiration for Alchemy Springs and this sort of element of bringing nature indoors. And so, I promised her that she would have her own little heart shaped rock in our gardens and it would be one of her resting places for her ashes. So there has been nothing insurmountable. I have had the most incredible determination to make this happen in her honor so, from a personal standpoint, that was another setback. But also, what has super-charged me to bring this to life.

Eve: [00:23:07] I’m sure she’d be super proud of you.

Anne: [00:23:09] Yeah.

Eve: [00:23:10] So Alchemy Springs is a big new beginning for you. Right? But what’s your big hairy, audacious goal?

Anne: [00:23:18] Wow, what’s my big, hairy, audacious goal? I mean, I would love for Alchemy Springs to just be the first flagship location of a bunch of Alchemys across the country and to use this brand and these spaces as one of many ways to bring the community together around social bathing. So, there’s, you know, different communities out there for the spa industry and sort of the business end, but there are people across the country that are really into this ritual and little micro communities, you know, in all these cities, but we’re not all coming together as one. And so, another grand vision of ours is to pull this community together, you know, online and kind of connect the global bathing community across the U.S., maybe even internationally, so.

Eve: [00:24:14] That’s a pretty big goal.

Anne: [00:24:16] Yeah.

Eve: [00:24:18] Well, my goal is to come out there in three years and try it. So, that’s my goal.

Anne: [00:24:22] I know, I keep saying, phew, with this ride, I’m going to need it at the end of it. So,

[00:24:28] Yes, that’s right

[00:24:28] …selfish reasons. I’m going to need a spa at the end of this.

Eve: [00:24:33] Well, thanks so much, Anne. It sounds like a fantastic project. I can’t wait to see how it turns out.

Anne: [00:24:40] Thank you. We’re really excited and we’re thrilled to be raising money on Small Change. And I just can’t wait to see how it goes.

Eve: [00:24:48] Me, too. Bye.

Anne: [00:24:50] Bye. Thank you.

Eve: [00:24:56] That was Anne Nickel Cannady. Anne is challenging herself with a project that brings all her skills to play and more. The plan is ambitious – a social community bathhouse. The building is ambitious – the transformation of an historic warehouse into a biophilic wonderland. The location is ambitious – a neighborhood on the cusp of gentrification. And the financing is ambitious – she’s raising funds through crowdfunding on my funding platform, SmallChange.co. I can’t wait to see how it turns out.

Eve: [00:25:40] You can find out more about this episode or others you might have missed on the show notes page at rethinkrealestateforgood.co, or you can support us at patreon.com/rethinkrealestate for the price of a cup of coffee. A special thanks to David Allardice for his excellent editing of this podcast and original music. And thanks to you for spending your time with me today. We’ll talk again soon. But for now, this is Eve Picker signing off to go make some change.

Image courtesy of Anne Nickel Cannady

Bridging the Gap.

May 24, 2021

“Even after retiring from the NFL, Seattle Seahawks players keep finding ways to give back to their community. Former offensive tackle Garry Gilliam and defensive tackle Jordan Hill, who have played football together for most of their lives, are uniting once again to create change in their hometown of Harrisburg, PA.” writes Samantha Sunseri for Yahoo Sports.

When Garry Gilliam retired from football, it was just the end of his first career. As a graduate with multiple degrees from Milton Hershey School and Penn State University, and with a thirst for knowledge and a passion to give back to his community, he launched a second career –  as founder and CEO of The Bridge. Not content with coaching youth football, his former colleague and good friend Jordan Hill also jumped on board as chief community officer.

With the Bridge they are building a ‘for-purpose’ real estate development company with the intention of acquiring unused properties such as malls, schools and warehouses and transforming them into inner-city mixed-use ‘eco villages’. Their focus is on cooperation, collaboration, and community. Sustainability will be achieved by residents being able to work, eat, learn, live, and play all in the same location. The first eco-village, in the former Bishop McDevitt High School, broke ground in late 2020 and they hope to open it to the public in 2022. The project will include affordable housing and spaces for entrepreneurs, entertainment, specialized learning and trade programs. Year-round food production is planned, using no-soil agricultural techniques such as hydroponics and aeroponics. 

The Bridge wants to address some of the challenges which many communities face and which have created systems of oppression for many Black Americans. They want to “span the tide…. that exists between the rich and the poor, the informed and the untaught, the entrepreneur and the everyday citizen.”

Listen to my interview with Garry Gilliam or read the original article here.

Images courtesy of The Bridge

The Bridge.

February 17, 2021

Garry Gilliam may be best known for playing in the National Football League, first for the Seattle Seahawks, then the San Francisco 49ers, but today he has a second career as an impact real estate developer. Originally from Harrisburg, at age eight Garry was sent to the Milton Hersey School, a private philanthropic boarding school for orphans and low income children based in nearby Hershey, PA, where he excelled. That model of community is one part of the inspiration for The Bridge, a new real estate development company that is working to acquire old properties like schools, malls, and warehouses, in order to turn them into sustainable communities in the inner city. Each project will be planned as self-contained, mixed-use “Eco-Villages” with housing, commercial/retail space, co-working, urban agriculture, innovation/education center and entertainment. A place to “work, eat, live, learn and play.”

The Bridge came about as a joint effort with Garry’s friends, both from Penn State and the Hershey School, to give back to their hometown community. Their first project began when they leased the Bishop McDevitt Building in Harrisburg, in 2019, to create co-working, maker and event spaces, and this summer they finished their initial fundraising. The complete rehabilitation will include about 50 units of sustainable, zero-energy housing, commercial areas and indoor urban agriculture. The Bridge also hopes to acquire five to 30 acres in Harrisburg for sustainable Eco-Village campuses that can produce healthy fresh food, clean water and renewable energy.

After starting in Harrisburg, the partners then hope to expand to other cities, going into low-income neighborhoods and turning to other athletes and influencers of color to invest in and lead each project. So … watch this space!

Insights and Inspirations

  • Just watch Garry talk about The Bridge. Seriously.
  • Garry wants to invest $1.5B over the next 20 years into 20 different cities with The Bridge.
  • Harrisburg is ripe for impactful development with historical issues that many cities face, including redlining, neighborhoods that are food deserts, and general lack of resources for many school districts.
  • The goal with The Bridge is to find a model that works not just in his hometown, but everywhere.

Information and Links

  • Garry wants to highlight three amazing people: Milton Hershey, Nipsey Hussle and Charles Mully. You can read a little about each of them here.
  • And he gives a shoutout to a book by spiritual teacher David Deida, The Way of the Superior Man.
Read the podcast transcript here

Eve Picker: [00:00:05] Hi there. Thanks so much for joining me today for the latest episode of Impact Real Estate Investing.

Eve: [00:00:11] My guest today is Gary Gilliam. Gary is perhaps best known for his starring role in football. He entered the NFL in 2014 after signing with the Seattle Seahawks, a superstar climax to a very long journey, which we talk about in the podcast. But today’s focus, The Bridge, came about as a joint effort with friends to give back to their hometown, Harrisburg. There they will take an obsolete school building, the Bishop McDevitt Building and repurpose it for 21st century needs. It will become an eco-village with about 50 units of sustainable, zero energy, housing, commercial uses and indoor urban agriculture. Their broader goal is to acquire five to 30 acres for sustainable eco-village campuses that will produce healthy, fresh food, clean water and renewable energy. Gary doesn’t plan to stop there. Over the next 10 years, he hopes to invest one point five billion dollars (1.5) in 20 different cities. He’ll turn to other athletes and influences of color to invest in and lead each project.

Eve: [00:01:35] Be sure to go to Evepicker.com to find out more about Gary on the show notes page for this episode and be sure to sign up for my newsletter so you can access information about impact real estate investing and get the latest news about the exciting projects on my crowdfunding platform, Small Change.

Eve: [00:01:59] All right, Gary, thanks so much for joining me on this show.

Gary Gilliam: [00:02:08] Yeah, thanks for having me.

Eve: [00:02:09] So I’m very excited to talk to you. Someone shared your really wonderful video, What is The Bridge Eco-village, with me. And there’s really there’s so much passion and love in that video. I really just wanted to hear more about the project.

Gary: [00:02:26] Yeah. Yeah, definitely. That video specifically was featuring our pilot location in Harrisburg, Pennsylvania. So, The Bridge Eco-village is a for-purpose real estate development company. The model that is also in that video is our B model in which we acquire old schools, malls, warehouses and convert them into eco-villages. And to us, an eco-village is essentially a mixed use development that has spaces for you to work, eat, live, learn and play. So that workspace, co-working spaces, maker-space, an area for entrepreneurs to come for incubation acceleration, what have you, that each branch is actually urban agriculture, the growing food with aeroponics and hydroponics, or growing food without soil, which allows us to grow food year round and also control the environment so we get bigger and higher yields and actually higher nutritional value as well. So that’s where we live is housing, affordable housing as well as luxury housing. It’s important for everybody to be together. That LERN Branch is actually our non-profit, which is Empower at the Bridge Foundation, which is a heavy focus into financial literacy, teaching people how to repair their credit. Also a heavy focus into job training, mostly like contractual work, so plumbing, electrician work, things like that, and then also sustainable business practices and research and development.

Gary: [00:03:51] Then within that play branch, the last branch is entertainment. So that’s providing a space for people to have zip lines and batting cages, electric go-carts, virtual reality areas. So providing entertainment spaces to the local community. So The Bridge Eco-village, essentially a community center or village aspect, mixed use development. The eco aspect actually comes from the way that we are building mostly through our ITW branch, but for the entire building itself. So solar panels not just looking to be net zero, but striving to be net positive in our energy. We have water collection which doubles with how efficient our water usage is within our farming aspect. We actually save ninety five percent more water than what traditional farmers do. And then within our our waste and our carbon, we actually have a bio waste food digester. We can bring in fresh food waste from outside sources, convert that into nutrients and also more energy. So not just, you know, closing the energy loop, the waste loop, the water loop, carbon loop, so building things sustainably and our build environment. But to us, it’s not just about the word sustainable. It’s really about kind of playing chess and thinking ahead and making things that are built to last. So for us, sustainability really means longevity, which is why we’re looking to convert these older good bone schools and malls and do something great with them.

Eve: [00:05:12] You have my head spinning. Any any one of these things is a pretty significant business to start. And for those who are listening, I mean, you’ve you’ve moved a career from professional football to basically community visionary. And so let’s step back a bit. I mean, how did that transformation happen and where did the seed of the idea for The Bridge begin?

Gary: [00:05:38] Way back, actually. So when I was eight years old, I actually was enrolled into a private boarding school for orphans. I’m not an orphan, so I’ll give a little bit of history about the school itself. So Milton Hershey School, founded by Hershey’s Chocolate, the great chocolate chairman Milton Hershey, not only was he into chocolate, but he also founded this school back in 1909 for little white orphan boys. It was called the Hershey Industrial School for Boys. And that’s what the school was up to the 60’s when black males were admitted, to the 70’s and 80’s females were admitted. And by the time that I went in late 90s, it was no longer just for orphans. But your family had to be below the poverty line, single parent homes, still your orphans, foster kids, the like. And what the school does is it provides a fully cost free education. You live on campus, cost free your clothes, your food, everything, and then they double it up. And when you graduate from the high school, whatever college you get accepted to, they provide you with a pretty significant scholarship, anywhere from eighty thousand to one hundred thousand dollars to go toward that education.

Eve: [00:06:47] Wow.

Gary: [00:06:48] So, that’s really the true inspiration of the work, eat, live, learn, play model. One the school, but but on a bigger scale, the town itself. So there was nothing in that farm town of Hershey wasn’t being called Hershey until Milton Hershey himself went there and established this town. Now there’s a four theme park, stadiums, theaters, obviously the entire school just it’s now a one stop shop for everything that he provided for his workers. But now it’s an entertainment space for everybody. So, that work, eat, live, learn, play model definitely comes from the town. And then also on a microcosm of the school itself, providing all the opportunities and resources that the kids needed that would have never gotten those opportunities or resources before.

Eve: [00:07:29] I bet Hershey would love to hear this story, right?

Gary: [00:07:32] Yeah, yeah.

Eve: [00:07:33] That’s a great seed to plant. So then you went on to have a professional career in football and I suppose came back to your hometown, right? That’s Harrisburg.

Gary: [00:07:45] Yeah, yeah, yeah. Yep. So I got a full ride scholarship to play at Penn State where I went and played for Joe Paterno and Bill O’Brien. While there, I triple majored in business, advertising and psychology. So made sure that with that full ride I maximize it and got some pieces of paper to my name. So then after that I went to the NFL. I went undrafted actually to the Seattle Seahawks. Earned a starting spot there and played there for three years and ended up getting two new contracts actually with the Forty Niners. And that’s who I most recently played with and now I’m a free agent. I’m taking this year off to stay away from the virus and decided to, you know,  develop The Bridge. A few business plans had already been developed for The Bridge. So you kind of put them together. So, yeah, I went to the NFL, played for a few different teams, and now I’m doing some real estate development. And like you stated, you know, community development.

Eve: [00:08:38] Yes, it’s a lot of fun, isn’t it?

Gary: [00:08:40] Absolutely.

Eve: [00:08:41] Yeah. Where are you starting? Like, physically? What are the buildings like? And you have a first project, I think, in Harrisburg. What does it look like?

Gary: [00:08:50] Yeah. Yeah. So that specific property was built in 1930. It’s an old Catholic school. The Catholic school was there until 2014, so it’s been empty since then. It’s actually the fallout shelter for the city. So it’s got great bones. It’s actually really, really good shape on the inside. A few areas need some work, got to put a sprinkler system in and repair parts of the roof. That’s part of the biggest expense, aside from obviously the renovations that we plan on doing. But, yeah, that the building in terms of the areas, though, that The Bridge itself targets, there are three main requirements. First and foremost, the town or the city or the area is a food desert or within close proximity to a food desert.

Eve: [00:09:37] Um Hm.

Gary: [00:09:37] Our main objective is to convert food deserts into food oases. Food security and food localization are extremely important, not just in the health of individuals, but also in finances and keeping the dollar circulating within your community. So first and foremost, food deserts. Second, we’re targeting places that have home owner occupied rates lower than 45 percent. And then we’re also the third requirement is the local school district there is ranked in the bottom half of the state. So those three things, Venn diagramed out the middle area right there is where The Bridge wants to be. Normally areas that most developers don’t want to go into. Lots of distressed properties, you know, areas that don’t have people that have a lot of disposable income. Those are the exact people that we’re targeting. We’re pitching or constructing this model to really combat systematic oppression. Those things that I just labeled create systematic oppression and keeps whoever lives in those areas down. You don’t have resources there. You don’t have opportunities to get yourself out of those situations. So that’s right where we want to be.

Eve: [00:10:40] Ok, so this first building sounds like a gut rehab. I think I saw pictures of it. It’s pretty gorgeous on your video and it looks pretty big. How big is it and what are you planning to actually build inside that space? And you adding new buildings like I’m an architect. I want to know how the physical structure, what you’re planning.

Gary: [00:11:01] So it’s one hundred and twenty thousand square feet.

Eve: [00:11:05] Oh, that’s pretty big. Yeah.

Gary: [00:11:06] Sitting on eight and a half acres. And it’s currently there’s a ground floor, first floor and a second floor. We plan on building another floor on top, at least one floor. We’re still deciding if we’re going to go a bit higher within that top floor is going to be housing. As of now, we’ve got about 50 units. And that’s a mix of affordable housing as well as luxury housing. As I stated. In the ground floor is actually where our maker-space, music studio, a digital media lab, that’s where those those areas are. So kind of the co-working space.

Eve: [00:11:41] Incubator space.

Gary: [00:11:41] Some co-working offices up on the first floor, as well as some more housing. The gym, there’s a gym. The gym will remain the gym. There’s a nice stage in there and some built-in bleachers. So we’ll refurbish that and people will be able to use that for TED talks and what have you. We’re not going to put a gym floor back into it, but you will be able to do some physical activities in there, pull up curtains, sectioned off the area, use it for different events and what have you. There’ll be a new building actually built connected to the gym, which will house our adventure arcade. So the zip lines, the batting cages, the trampolines and what have you. So that’ll be new build as well as our farm. Which is looking to be anywhere from sixty thousand to seventy thousand square feet, but going vertical. So about six stories high, so only taken up about a third of an acre, but being able to produce the same amount of food that 13 acres does in a traditional farming sense.

Eve: [00:12:34] It sounds like your plans are pretty fleshed out. Like, how far along are you in the development process?

Gary: [00:12:39] Yeah, the conceptual phase is done. We’re getting our land development plan together. We haven’t gotten our full construction drawings together yet. We’re still locking in a few of our different anchor tenants, some of the local entities that want to be a part of our mission and really help the demographic that we’re trying to help too. So we’re making sure we lock in the right anchor tenants there and get their spaces developed the way that they like them. And as of now, we’re raising money. And luckily, being in the NFL, I got to be our main investor. But we’re in the process of opening up to bring more investors in so we can obviously bring this fully to fruition. We just had our groundbreaking actually on November 19 and looking to start construction in the spring.

Eve: [00:13:21] Oh, wow. So you’re really pretty far along.

Gary: [00:13:23] Yeah. Yeah. So we’re we’re moving along, moving, moving, moving right along. We acquired the building last November, so we took the last year to really do a lot of our planning stuff. You know, Covid slowed a few things down.

Eve: [00:13:36] Really slowed things down.

Gary: [00:13:38] Yeah. But allowed us to still meet virtually and get some of our things done.

Eve: [00:13:43] Right.

Gary: [00:13:43] But now we’re obviously entering the next phase and taking it from paper to dirt and steel. It’s going to be paramount that we get there. And so being in March, April, May it will look a little bit better.

Eve: [00:13:53] Yes, hopefully. So what do the locals think?

Gary: [00:13:56] Oh, we’ve got, oh man, tremendous community support. So, what we do, like so The Bridge Eco-village, work, eat, live, learn, play. Right. That’s that’s the model. But the specific amenities within each of those branches is determined by what the community there needs. Right. So, okay yeah, we want a co-working space, if that’s what you guys want, or we want an area like a maker-space. Like, what do you guys want within a maker-space. What do you need. What have you not had access to. You know, so we actually hold a bunch of community panels before we even put together our plan. So that’s what a lot of the last year was too, is getting in touch with local community, local neighborhoods, figuring out what the specific things people want, need, what’s lacking, obviously talking to not just the community, but also to politicians and getting their support. You know, because obviously within the fundraising aspect, there’s a public private partnership. So being able to have their support as we pursue some of those public funds was was very important, you know, and they’re all behind it. Everybody’s super behind, you know, what we’re doing. It’s not like this is some like, you know, come to Jesus thing. This is like, all right, look, we have an old school here, a building that’s been sitting here as a community. We have an opportunity now to put together a plan to really develop this thing as something that we could use and need. And not only that, but then actually create a showcase to show what other communities can do in their places and in their cities with their old buildings.

Eve: [00:15:18] You talked about public private partnerships. Does that include financing partnerships?

Gary: [00:15:23] Yeah, absolutely.

Eve: [00:15:24] So affordable housing dollars or historic tax credits?

Gary: [00:15:29] Yep.

Eve: [00:15:29] Like, how do you bring the capital stuff together? I know these projects are very difficult.

Gary: [00:15:34] Yeah, yeah. No, so a lot. So there’s different grants, obviously, like you mentioned, tax credits, historical tax credits. We actually have a meeting set up with the expert, for historical tax credits. The way we designed our plan, we know we’re not being super intrusive and knocking down a ton of different walls. So, we are  anticipating…

Eve: [00:15:52] Yes, they don’t like that, do they?

Gary: [00:15:57] No, they don’t. That’s the kind of the public side, the private side, a lot of different athletes and entertainers. Right. So. As an athlete, most of us have different, like I’ll speak specifically to the NFL and football. We have our own football camps and we go back home. Right. So, it never really sat well with me, you know, just like, ah man, first of all, the chances of making it to the NFL are very, very, very low. And even if you do make it to the NFL, the chances of you keeping a lot of your money is very, very low. Eighty eight percent of NFL players are bankrupt within just two years of playing.

Eve: [00:16:29] Oh, that’s shocking.

Gary: [00:16:30] Eighty eight percent. Yeah.

Eve: [00:16:32] Why is that?

Gary: [00:16:33] That’s financial literacy and really understanding, you know, just making bad investments. I think you’ve got to have a certain image, spending the money in the wrong places, purchasing liberty.

Eve: [00:16:44] You grow up poor and then you have all this money. And because no one’s ever really taught you how to manage it, it’s too much.

Gary: [00:16:51] Yeah. Yeah. Kind of like, you know, when people win the lottery. Most of them end up same thing, either broke or dead, unfortunately.

Eve: [00:16:58] What a shame. Okay.

Gary: [00:17:00] So, aside from that, which is also an issue, instead of going home and preaching about or having the kids come in and go to these football camps, and them thinking, oh, I want to make it to the NFL and be just like Gary Gilliam, you know, if there’s a kid that that has the potential, by all means, do it. It’s also great for the physical aspect and getting the kids out of the house to do things. But let’s think a little more deeply with it. Let’s let’s really go back and talk about real estate, business, agriculture, leveraging credit. Let’s talk about those things. You can create a lot more millionaires that way than we do with athletics, right? That same drive and tenacity and execution ability that we have in athletics, we can mirror that in the business world, too. So let’s be the face of that. You know, athletes, let’s be the ones that are going back home now and using the money that we’ve gained to then, one, create opportunities for other people to gain money, but also be helping a ton of people. And most of them like it and and they want to get on board. And what The Bridge is, is it’s a model. So it’s not just in Harrisburg. We’ve got a target to hit a bunch of other cities over the next few years. So this thing is about scalability. It’s about impact. Like I stated in the very beginning, it’s a for purpose real estate development company. So really about impacting individual’s lives. But it’s also structured and made in a way that you can make a lot of money with and has a great return too.

Eve: [00:18:20] So then what will success look like to you in five or 10 years, say?

Gary: [00:18:26] Yeah, I think success will go back to our three requirements. If that area is no longer a food desert. If the home ownership are higher than forty five percent, significantly higher. And if the school district in that area is then ranked in the top half of the state, then that’s when we know we were successful. And that ripple will be able to be measured. That’s quantifiable. We’ll be able to see that with numbers. And you kind of wonder, OK, well, how does the school district, how does homeownership rates, how does that food desert, how does that relate to the bridge? Well, the school district is directly correlated to homeownership rates and values, which in our LERN branch were heavy on financial literacy, getting people into homes, using FHA loans to get their home owner occupied, taking care of properties, property values go up, more funding to our school districts. Right, these things are linked. So if we’re doing, we’re supposed to do with each bridge location and that means the area surrounding us, none of those things are now issues and we’ll see how far that ripple goes. Which will then allow us to overlap, if need be, other bridge locations so we can start to cover the areas that still have those issues.

Eve: [00:19:32] Those are really great and pragmatic metrics. I think it’ll work really well.

Gary: [00:19:38] Thank you.

Eve: [00:19:38] I have to ask, what’s the biggest challenge you’ve had with this project? Maybe you haven’t had any.

Gary: [00:19:44] The biggest challenge personally would be asking people for money. It’s kind of an odd thing personally, for me to do so, you know, getting over that hump and just kind of like, yeah, you know, this is this is kind of, you know, what we’re doing. And everyone’s always like, well, how can I get involved? It’s like, well, we need capital. That’s that’s that’s a big thing. You know, we’ve kind of assembled The Avengers. If you’ve got expertise, right, in architectural stuff or engineering or marketing or whatever else it is, like, this is obviously something that would be in a lot of different cities and teams are needed in each of those cities to run these living buildings, if you will. So, yeah. So teams and capital.

Eve: [00:20:22] Ok, and what’s your what’s your really big, hairy, audacious goal? You said you wanted to be in a few other cities in a few years. What’s, what does this look like in in 10 years from now, do you think?

Gary: [00:20:33] Oh, yeah. Oh, yeah. We’re looking to raise. You want big hairy. Okay.

Eve: [00:20:38] Yeah, Big hairy.

Gary: [00:20:39] Ok, here we go. One point five billion dollars. We want to pump that into 20 different cities over 10 years.

Eve: [00:20:50] Okay.

Gary: [00:20:50] One point five billion dollars to be deployed into 20 different cities over 10 years.

Eve: [00:20:56] That is a lot.

Gary: [00:20:59] Yeah, Big. Hairy. All that.

Eve: [00:21:01] Yeah, this is really great. Well, I’m really excited to see what what happens. I would love to be at your groundbreaking. Who knows if we’ll be through this pandemic by then. I hope I hope it’s over soon. But it really it sounds like a fantastic project. And I want to tell everyone, if they haven’t seen your video, they should go look at it because it’s a pretty wonderful description of what you’re trying to do. I really enjoyed it.

Gary: [00:21:28] Thank you.

Eve: [00:21:29] It’s been really nice talking to you.

Gary: [00:21:31] You as well. Thanks for having me.

Eve: [00:21:43] That was Gary Gilliam. Football star would probably be enough for most people. It’s not enough for Gary, who planned to leverage his extensive and influential network to do some good. To do a lot of good. The community he grew up in, Harrisburg, Pennsylvania, is poor and segregated. Gary says it is the epitome of systematic oppression, redlining, food desert, lack of resources for the school district. It’s all here. And it’s been that way since I was young. He wants to find a real solution for those real points of pain, not just in Harrisburg, but all over the world. You can find out more about impact real estate investing and access the show notes for today’s episode at my website, Evepicker.com. While you’re there, sign up for my newsletter to find out more about how to make money in real estate while building better cities. Thank you so much for spending your time with me today. And thank you, Gary, for sharing your thoughts. We’ll talk again soon. But for now, this is Eve Picker signing off to go make some change.

Image courtesy of Garry Gilliam, The Bridge.

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