• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About Us
  • Say hello
Rethink Real Estate. For Good.

Rethink Real Estate. For Good.

  • Podcast
  • Posts
  • In the news
  • Speaking and media
    • About Eve
    • Speaking requests
    • Speaking engagements
    • Press kit
  • Investment opportunities

Why choose?

March 23, 2020

It’s becoming increasingly important for investors of all levels to make socially conscious investments ensuring that their investments align with their values. Broadly referred to as impact investing, this type of investing means supporting organizations, businesses and projects that will have a positive social or environmental impact.

While impact investing has historically been associated with high net-worth individuals, in recent years it’s gained increased popularity with middle-class investors who, though having more limited resources or capital, nevertheless wish to have their investments return more than just mere financial dividends. But, understandably, some people may find themselves torn between investing in something that will have a positive impact and investing solely based on return.

The encouraging reality is that investors don’t have to make that choice – you can make impact investments and still see market or above-market returns, and there are an increasing number of examples of ways to do this. Janine Firpo is an interesting case study of an investor that’s gone all-in on impact investing and is consistently realizing strong returns on those investments.

A case study

Janine had been working in the computer and multimedia industry since the 80s, and in 1995 she took a year off to travel. During that year, she backpacked through sub-Saharan Africa and was powerfully moved by the poverty that she saw in the region. Returning from that year abroad she had become determined to find ways to use her technology and business knowledge to help reduce poverty.

As a result, she spent more than two decades traveling the globe, helping to bring technologies and development projects to Africa, Southeast Asia and other regions with high rates of poverty in her role with several philanthropies. After this period of nearly constant travel, she retired from that career and returned to the Bay Area, where she became familiar with the broader ideas of social philanthropy and impact investing. She began to realize that she had committed herself to leading a life of value but hadn’t carried that same philosophy over to her investments.

A vision for investing

Janine felt that her investments were, in a way, working against efforts in her own life and work. With this realization, she made the decision to invest everything she had in a way that supported her values, and that might help to build the world she wanted. She shared this vision with her financial advisors but found that they were not able to fully meet her goals. So, she took back control of the assets and began to invest them herself.

Janine has since spent extensive amounts of time researching investment opportunities and finding investments that align with her thinking, and not surprisingly she has found that it can be a time-consuming and remarkably difficult project to start from scratch. In order to help make impact investing easier for others, she is currently writing a book that condenses and shares the results of her efforts, while providing step-by-step guidance for value-aligned investing.

Returns for impacting investing

When asked whether she is getting acceptable returns from these new investments, Janine responded with an emphatic, “Yes!”, noting that “this is not about giving up returns. This has never been about giving up returns.” As an example, she shared her experience with a particular holding in her portfolio. She used the website AsYouSow.org to learn more about how this holding aligned with the values she prioritized and found out that it had a rating of D (not good). She then found another holding with A and B ratings on those values and invested in that instead and found that over a 10-15-year time frame, the alternative investment actually had yielded higher returns. Clearly, a win-win for Janine, and would also be for many middle-class investors looking to protect and grow their savings and retirement funds.

To learn more about Janine Firpo’s efforts to make impact investing more accessible, listen to her full podcast interview. Or check out some of the real estate impact investment opportunities available at Small Change.

Image from Piqsels licensed CC0, Public Domain

Filed Under: All, Climate, Equity, Investing, Learn Tagged With: Climate, Environment, Equity, Finance, Impact, Investing

Primary Sidebar

sign up here

APPLY TO BE A PODCAST GUEST

More to See

Passive House Duplex.

November 20, 2024

The case for social housing.

September 18, 2024

Pittsburgh champion.

September 3, 2024

FOLLOW

  • LinkedIn
  • RSS

Tag Cloud

Affordable housing Climate Community Creative economy Crowdfunding Design Development Environment Equity Finance FinTech Gentrification Impact Investing Mobility Offering Opportunity zones PropTech Technology Visionary Zoning

Footer

©rethinkrealestateforgood.co. The information contained on this website is for general information purposes only. Nothing on this website is intended as investment, legal, tax or accounting strategy or advice, or constitutes an offer to sell, solicit or buy securities.
 
Any projections discussed or made may not be accurate and do not guarantee a specific outcome. All projections or investments are subject to risk due to uncertainty and change, including the risk of loss, and past performance is not indicative of future results. You should make independent decisions and seek independent advice regarding investments or strategies mentioned on this website.

Recent

  • Real estate and women.
  • Oculis Domes.
  • Bellevue Montgomery
  • West Lombard
  • Swank Atlanta.

Search

Categories

Climate Community Crowdfunding Development Equity Fintech Investing Mobility Proptech Visionary

 

Copyright © 2025 · Magazine Pro on Genesis Framework · WordPress · Log in